The heavy duty pump market is estimated to be valued at US$ 16.2 billion in 2024. The heavy duty pump market is predicted to rise at a CAGR of 4.7% from 2024 to 2034. The global heavy duty pump market is anticipated to reach US$ 25.7 billion by 2034.
The global heavy duty pump market is characterized by robust growth driven by increasing industrialization, infrastructure development, and the demand for efficient fluid-handling solutions. These heavy duty pumps are prominently used in diverse sectors such as manufacturing, construction, mining, oil and gas, and water treatment.
The oil and gas sector heavily relies on heavy duty pumps for activities ranging from crude oil transfer to refining processes. Heavy duty pumps also find applications in the water and wastewater management sector, supporting processes in treatment plants and contributing to efficient water circulation.
These pumps are also used in the construction industry to ensure the seamless execution of construction projects by facilitating the removal of water, pumping concrete, and transferring various fluids with precision.
Attributes | Key Insights |
---|---|
Estimated Market Size in 2024 | US$ 16.2 billion |
Projected Market Value in 2034 | US$ 25.7 billion |
Value-based CAGR from 2024 to 2034 | 4.7% |
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From 2019 to 2023, the heavy duty pump industry experienced a CAGR of 6.4%. Government initiatives promoting the reduction of carbon footprints and energy consumption have become significant drivers for encouraging consumers to adopt heavy duty pumps.
The market is experiencing growth fueled by increasing technological advancements that lead to the development of more efficient system designs with enhanced control features. These advancements play a pivotal role in propelling the overall market forward.
The increasing demand for heavy duty pumps in different industries around the globe is creating high growth virtues for the growth in demand for heavy duty pumps over the forecast period.
Global market value is estimated to reach US$ 25.7 billion by 2034. Projections indicate that the global heavy duty pump market is expected to experience a CAGR of 4.7% from 2024 to 2034.
Historical CAGR from 2019 to 2023 | 6.4% |
---|---|
Forecasted CAGR from 2024 to 2034 | 4.7% |
The following table shows the top five countries by revenue, led by United Kingdom and South Korea. Stringent environmental regulations in the United Kingdom are expected to drive the adoption of heavy duty pumps that meet high standards of efficiency and environmental sustainability.
Advances in pump technologies, including improvements in efficiency and digitalization, influence the demand for modern heavy duty pumps in South Korea.
Countries | Forecast CAGRs from 2024 to 2034 |
---|---|
United States | 5.1% |
United Kingdom | 6.2% |
China | 5.2% |
Japan | 5.5% |
South Korea | 7.5% |
The heavy duty pump market in the United States is expected to grow with a CAGR of 5.1% from 2024 to 2034. The United States is considered to be the target market for heavy duty pumps market due to the continuously growing manufacturing industry in the region.
With growing emphasis on sustainability and reducing carbon emissions in the United States, there has been an increasing demand for renewable energy solutions, including heavy duty pumps. The presence of leading heavy duty pump manufacturers in the region boosts the market growth.
The heavy duty pump market in the United Kingdom is expected to grow with a CAGR of 6.2% from 2024 to 2034. The construction sector in the United Kingdom contributes to the demand for heavy duty pumps. These pumps are used in construction projects for tasks such as dewatering, concrete pumping, and handling various fluids associated with building and infrastructure development.
Increasing demand in water and wastewater treatment for processes such as sewage handling, water circulation, and treatment, drives the heavy duty pump in the United Kingdom.
China's rapid industrialization and ongoing industrial growth contribute significantly to the demand for heavy duty pumps. The heavy duty pump market in China is expected to grow with a CAGR of 5.2% from 2024 to 2034.
China has been undergoing extensive infrastructure development, including the construction of buildings, bridges, and transportation networks. Heavy duty pumps are essential for tasks such as dewatering construction sites, concrete pumping, and other construction-related processes.
Government initiatives and policies promoting energy efficiency, environmental protection, and sustainable development influence the demand for heavy duty pumps in China.
The heavy duty pump market in Japan is expected to grow with a CAGR of 5.5% from 2024 to 2034. Industries in Japan such as manufacturing, construction, and mining rely on heavy duty pumps for various applications, including fluid transfer, processing, and water management.
The chemical processing industry in Japan relies on heavy duty pumps for the transfer and processing of chemicals. These pumps are crucial for maintaining the efficiency and safety of chemical manufacturing processes.
South Korea remains one of the most lucrative markets throughout the forecast period. The market is anticipated to expand at a CAGR of 7.5% over the forecast period. The increasing application in industries such as manufacturing, and construction, drives the market growth in South Korea.
South Korea, with its developed industrial base, uses heavy duty pumps in the energy sector for applications such as power generation, including tasks like boiler feedwater, cooling water circulation, and fuel transfer.
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The below section shows the leading segment. The hydraulic pump segment is expected to register a CAGR of 4.5% from 2024 to 2034. Based on application, the food processing segment is anticipated to hold a dominant share through 2034. It is set to exhibit a CAGR of 4.1% from 2024 to 2034.
Category | CAGR by 2034 |
---|---|
Hydraulic Pumps | 4.5% |
Food Processing | 4.1% |
Based on type, the hydraulic pumps segment is anticipated to thrive at a CAGR of 4.5% from 2024 to 2034. Hydraulic pumps offer high power density, meaning they can provide substantial power output in a relatively compact and lightweight design. This makes them well-suited for heavy duty applications where space and weight considerations are crucial.
Hydraulic pumps are highly versatile and can be employed in a wide range of heavy duty applications, including construction equipment, mining machinery, industrial processes, and material handling. Their adaptability contributes to their widespread use in diverse sectors.
Hydraulic pumps excel in applications that require high force or torque, such as lifting heavy loads, crushing materials, or bending metal. They can efficiently generate the force needed for these demanding tasks.
Hydraulic systems offer precise control over speed, direction, and force. This level of control is crucial in heavy duty applications where accurate and responsive operation is required, such as in construction equipment or manufacturing machinery.
Based on the application, the food processing segment is projected to rise at a 4.1% CAGR through 2034. Heavy duty pumps can handle high flow rates, making them suitable for bulk processing in the food industry. This capability is particularly beneficial in applications like beverage production, where large quantities need to be transported and processed rapidly.
Some food products contain solid particles or abrasive materials that require specialized pumps. Heavy duty pumps are designed to handle these challenging conditions, ensuring the reliable and efficient transfer of food materials without damage to the pump components.
The food processing industry places a strong emphasis on hygiene and sanitary standards. Heavy duty pumps are often designed with materials and finishes that comply with industry regulations and can be easily cleaned to meet strict hygiene standards.
The growing demand for processed and packaged food products globally has led to increased production requirements. Heavy duty pumps, with their capacity for high flow rates and robust performance, help food processing facilities meet these escalating production demands.
The global heavy duty pump market is characterized by intense competition among key players who play a pivotal role in driving innovation within the industry. Employing diverse marketing strategies, including collaborations, mergers, acquisitions, product launches, and agreements, these key players actively contribute to elevating the overall global market.
Attributes | Details |
---|---|
Estimated Market Size in 2024 | US$ 16.2 billion |
Projected Market Valuation in 2034 | US$ 25.7 billion |
Value-based CAGR 2024 to 2034 | 4.7% |
Forecast Period | 2024 to 2034 |
Historical Data Available for | 2019 to 2023 |
Market Analysis | Value in US$ billion |
Key Regions Covered |
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Key Market Segments Covered |
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Key Countries Profiled |
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Key Companies Profiled |
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As of 2024, the market for heavy duty pumps is expected to be valued at US$ 16.2 billion.
By 2034, the market value of heavy duty pumps is expected to reach US$ 25.7 billion.
From 2024 to 2034, heavy duty pump are expected to flourish at a CAGR of 4.7%
The food processing segment is expected to rise at a CAGR of 4.1% from 2024 to 2034.
South Korea is likely the top-performing market, with a CAGR of 7.5%.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2019 to 2023
4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2024 to 2034
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Type, 2019 to 2023
5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Type, 2024 to 2034
5.3.1. Hydraulic Pumps
5.3.2. Pneumatic Pumps
5.4. Y-o-Y Growth Trend Analysis By Type, 2019 to 2023
5.5. Absolute $ Opportunity Analysis By Type, 2024 to 2034
6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Application
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Application, 2019 to 2023
6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Application, 2024 to 2034
6.3.1. Food Processing
6.3.2. Water & Waste Water Treatment
6.3.3. Others
6.4. Y-o-Y Growth Trend Analysis By Application, 2019 to 2023
6.5. Absolute $ Opportunity Analysis By Application, 2024 to 2034
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
7.1. Introduction
7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2019 to 2023
7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2024 to 2034
7.3.1. North America
7.3.2. Latin America
7.3.3. Western Europe
7.3.4. Eastern Europe
7.3.5. South Asia and Pacific
7.3.6. East Asia
7.3.7. Middle East and Africa
7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
8.2.1. By Country
8.2.1.1. USA
8.2.1.2. Canada
8.2.2. By Type
8.2.3. By Application
8.3. Market Attractiveness Analysis
8.3.1. By Country
8.3.2. By Type
8.3.3. By Application
8.4. Key Takeaways
9. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
9.2.1. By Country
9.2.1.1. Brazil
9.2.1.2. Mexico
9.2.1.3. Rest of Latin America
9.2.2. By Type
9.2.3. By Application
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Type
9.3.3. By Application
9.4. Key Takeaways
10. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
10.2.1. By Country
10.2.1.1. Germany
10.2.1.2. UK
10.2.1.3. France
10.2.1.4. Spain
10.2.1.5. Italy
10.2.1.6. Rest of Western Europe
10.2.2. By Type
10.2.3. By Application
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Type
10.3.3. By Application
10.4. Key Takeaways
11. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
11.2.1. By Country
11.2.1.1. Poland
11.2.1.2. Russia
11.2.1.3. Czech Republic
11.2.1.4. Romania
11.2.1.5. Rest of Eastern Europe
11.2.2. By Type
11.2.3. By Application
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Type
11.3.3. By Application
11.4. Key Takeaways
12. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
12.2.1. By Country
12.2.1.1. India
12.2.1.2. Bangladesh
12.2.1.3. Australia
12.2.1.4. New Zealand
12.2.1.5. Rest of South Asia and Pacific
12.2.2. By Type
12.2.3. By Application
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Type
12.3.3. By Application
12.4. Key Takeaways
13. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
13.2.1. By Country
13.2.1.1. China
13.2.1.2. Japan
13.2.1.3. South Korea
13.2.2. By Type
13.2.3. By Application
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Type
13.3.3. By Application
13.4. Key Takeaways
14. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
14.2.1. By Country
14.2.1.1. GCC Countries
14.2.1.2. South Africa
14.2.1.3. Israel
14.2.1.4. Rest of MEA
14.2.2. By Type
14.2.3. By Application
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Type
14.3.3. By Application
14.4. Key Takeaways
15. Key Countries Market Analysis
15.1. USA
15.1.1. Pricing Analysis
15.1.2. Market Share Analysis, 2023
15.1.2.1. By Type
15.1.2.2. By Application
15.2. Canada
15.2.1. Pricing Analysis
15.2.2. Market Share Analysis, 2023
15.2.2.1. By Type
15.2.2.2. By Application
15.3. Brazil
15.3.1. Pricing Analysis
15.3.2. Market Share Analysis, 2023
15.3.2.1. By Type
15.3.2.2. By Application
15.4. Mexico
15.4.1. Pricing Analysis
15.4.2. Market Share Analysis, 2023
15.4.2.1. By Type
15.4.2.2. By Application
15.5. Germany
15.5.1. Pricing Analysis
15.5.2. Market Share Analysis, 2023
15.5.2.1. By Type
15.5.2.2. By Application
15.6. UK
15.6.1. Pricing Analysis
15.6.2. Market Share Analysis, 2023
15.6.2.1. By Type
15.6.2.2. By Application
15.7. France
15.7.1. Pricing Analysis
15.7.2. Market Share Analysis, 2023
15.7.2.1. By Type
15.7.2.2. By Application
15.8. Spain
15.8.1. Pricing Analysis
15.8.2. Market Share Analysis, 2023
15.8.2.1. By Type
15.8.2.2. By Application
15.9. Italy
15.9.1. Pricing Analysis
15.9.2. Market Share Analysis, 2023
15.9.2.1. By Type
15.9.2.2. By Application
15.10. Poland
15.10.1. Pricing Analysis
15.10.2. Market Share Analysis, 2023
15.10.2.1. By Type
15.10.2.2. By Application
15.11. Russia
15.11.1. Pricing Analysis
15.11.2. Market Share Analysis, 2023
15.11.2.1. By Type
15.11.2.2. By Application
15.12. Czech Republic
15.12.1. Pricing Analysis
15.12.2. Market Share Analysis, 2023
15.12.2.1. By Type
15.12.2.2. By Application
15.13. Romania
15.13.1. Pricing Analysis
15.13.2. Market Share Analysis, 2023
15.13.2.1. By Type
15.13.2.2. By Application
15.14. India
15.14.1. Pricing Analysis
15.14.2. Market Share Analysis, 2023
15.14.2.1. By Type
15.14.2.2. By Application
15.15. Bangladesh
15.15.1. Pricing Analysis
15.15.2. Market Share Analysis, 2023
15.15.2.1. By Type
15.15.2.2. By Application
15.16. Australia
15.16.1. Pricing Analysis
15.16.2. Market Share Analysis, 2023
15.16.2.1. By Type
15.16.2.2. By Application
15.17. New Zealand
15.17.1. Pricing Analysis
15.17.2. Market Share Analysis, 2023
15.17.2.1. By Type
15.17.2.2. By Application
15.18. China
15.18.1. Pricing Analysis
15.18.2. Market Share Analysis, 2023
15.18.2.1. By Type
15.18.2.2. By Application
15.19. Japan
15.19.1. Pricing Analysis
15.19.2. Market Share Analysis, 2023
15.19.2.1. By Type
15.19.2.2. By Application
15.20. South Korea
15.20.1. Pricing Analysis
15.20.2. Market Share Analysis, 2023
15.20.2.1. By Type
15.20.2.2. By Application
15.21. GCC Countries
15.21.1. Pricing Analysis
15.21.2. Market Share Analysis, 2023
15.21.2.1. By Type
15.21.2.2. By Application
15.22. South Africa
15.22.1. Pricing Analysis
15.22.2. Market Share Analysis, 2023
15.22.2.1. By Type
15.22.2.2. By Application
15.23. Israel
15.23.1. Pricing Analysis
15.23.2. Market Share Analysis, 2023
15.23.2.1. By Type
15.23.2.2. By Application
16. Market Structure Analysis
16.1. Competition Dashboard
16.2. Competition Benchmarking
16.3. Market Share Analysis of Top Players
16.3.1. By Regional
16.3.2. By Type
16.3.3. By Application
17. Competition Analysis
17.1. Competition Deep Dive
17.1.1. Alfa Laval AB
17.1.1.1. Overview
17.1.1.2. Product Portfolio
17.1.1.3. Profitability by Market Segments
17.1.1.4. Sales Footprint
17.1.1.5. Strategy Overview
17.1.1.5.1. Marketing Strategy
17.1.1.5.2. Product Strategy
17.1.1.5.3. Channel Strategy
17.1.2. Baker Hughes, a GE company
17.1.2.1. Overview
17.1.2.2. Product Portfolio
17.1.2.3. Profitability by Market Segments
17.1.2.4. Sales Footprint
17.1.2.5. Strategy Overview
17.1.2.5.1. Marketing Strategy
17.1.2.5.2. Product Strategy
17.1.2.5.3. Channel Strategy
17.1.3. Ebara Corporation
17.1.3.1. Overview
17.1.3.2. Product Portfolio
17.1.3.3. Profitability by Market Segments
17.1.3.4. Sales Footprint
17.1.3.5. Strategy Overview
17.1.3.5.1. Marketing Strategy
17.1.3.5.2. Product Strategy
17.1.3.5.3. Channel Strategy
17.1.4. Flowserve Corporation
17.1.4.1. Overview
17.1.4.2. Product Portfolio
17.1.4.3. Profitability by Market Segments
17.1.4.4. Sales Footprint
17.1.4.5. Strategy Overview
17.1.4.5.1. Marketing Strategy
17.1.4.5.2. Product Strategy
17.1.4.5.3. Channel Strategy
17.1.5. Gardner Denver, Inc.
17.1.5.1. Overview
17.1.5.2. Product Portfolio
17.1.5.3. Profitability by Market Segments
17.1.5.4. Sales Footprint
17.1.5.5. Strategy Overview
17.1.5.5.1. Marketing Strategy
17.1.5.5.2. Product Strategy
17.1.5.5.3. Channel Strategy
17.1.6. General Electric Company
17.1.6.1. Overview
17.1.6.2. Product Portfolio
17.1.6.3. Profitability by Market Segments
17.1.6.4. Sales Footprint
17.1.6.5. Strategy Overview
17.1.6.5.1. Marketing Strategy
17.1.6.5.2. Product Strategy
17.1.6.5.3. Channel Strategy
17.1.7. Grundfos Holding A/S
17.1.7.1. Overview
17.1.7.2. Product Portfolio
17.1.7.3. Profitability by Market Segments
17.1.7.4. Sales Footprint
17.1.7.5. Strategy Overview
17.1.7.5.1. Marketing Strategy
17.1.7.5.2. Product Strategy
17.1.7.5.3. Channel Strategy
17.1.8. Ingersoll-Rand PLC
17.1.8.1. Overview
17.1.8.2. Product Portfolio
17.1.8.3. Profitability by Market Segments
17.1.8.4. Sales Footprint
17.1.8.5. Strategy Overview
17.1.8.5.1. Marketing Strategy
17.1.8.5.2. Product Strategy
17.1.8.5.3. Channel Strategy
17.1.9. ITT Corporation
17.1.9.1. Overview
17.1.9.2. Product Portfolio
17.1.9.3. Profitability by Market Segments
17.1.9.4. Sales Footprint
17.1.9.5. Strategy Overview
17.1.9.5.1. Marketing Strategy
17.1.9.5.2. Product Strategy
17.1.9.5.3. Channel Strategy
17.1.10. KSB AG
17.1.10.1. Overview
17.1.10.2. Product Portfolio
17.1.10.3. Profitability by Market Segments
17.1.10.4. Sales Footprint
17.1.10.5. Strategy Overview
17.1.10.5.1. Marketing Strategy
17.1.10.5.2. Product Strategy
17.1.10.5.3. Channel Strategy
17.1.11. Metso Corporation
17.1.11.1. Overview
17.1.11.2. Product Portfolio
17.1.11.3. Profitability by Market Segments
17.1.11.4. Sales Footprint
17.1.11.5. Strategy Overview
17.1.11.5.1. Marketing Strategy
17.1.11.5.2. Product Strategy
17.1.11.5.3. Channel Strategy
17.1.12. Sulzer Ltd.
17.1.12.1. Overview
17.1.12.2. Product Portfolio
17.1.12.3. Profitability by Market Segments
17.1.12.4. Sales Footprint
17.1.12.5. Strategy Overview
17.1.12.5.1. Marketing Strategy
17.1.12.5.2. Product Strategy
17.1.12.5.3. Channel Strategy
17.1.13. Weir Group PLC
17.1.13.1. Overview
17.1.13.2. Product Portfolio
17.1.13.3. Profitability by Market Segments
17.1.13.4. Sales Footprint
17.1.13.5. Strategy Overview
17.1.13.5.1. Marketing Strategy
17.1.13.5.2. Product Strategy
17.1.13.5.3. Channel Strategy
18. Assumptions & Acronyms Used
19. Research Methodology
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