[250 Pages Report] In 2021, the Global Heart Block Therapeutics market was estimated to be worth around US$ 3 Billion. With the increasing expenditure incurred on Heart Block Therapeutics worldwide, the market is expected to reach a worth of about US$ 4.8 Billion by the end of 2032, with a projected CAGR of 4.3% during 2022 to 2032. During 2015 to 2021, the Heart Block Therapeutics Market experienced a growth of 4.9%.
Attributes | Details |
---|---|
Global Heart Block Treatment Market Size (2021) | US$ 3.0 Billion |
Global Heart Block Therapeutics Market Size (2022) | US$ 3.1 Billion |
Projected Market Value (2032) | US$ 4.8 Billion |
Global Market Growth Rate (2022 to 2032) | 4.3% CAGR |
United States Growth Rate (2022 to 2032) | 4.1% CAGR |
Heart Block Treatment Market Share of Top 5 Countries | 56.1% |
Key Companies Profiled |
|
In recent years, one of the most rapidly increasing life threating diseases is coronary heart blockage. According to the World Health Organization (WHO), four out of five cardiovascular sickness deaths can be attributed to coronary heart attacks and strokes. Heart attack is considered to be one of the primary reasons for death across the globe.
According to the United Nations Department of Economic and Social Affairs, by 2050, the population of 60 years old and above is expected to reach 437 Mn in China, 324 Mn in India, 107 Mn in The US, and 58 Mn in Brazil. Hence, the growing older populace propels the worldwide Heart Block Therapeutics market as the older population is more prone to heart-related diseases. The World Health Organization (WHO) reported that around 524 Mn people represent the geriatric population in 2010 and by 2050, almost 2 Bn people will be geriatric.
Heart Block Treatment Devices Market is expanding with an expected CAGR of 4.3% in the next ten years. However, due to the huge costs involved in the Heart Block Therapeutics, and restrictions in the availability of advanced resources and technologies, the Heart Block Treatment Industry in various underdeveloped nations is still struggling to expand.
The developing aid infrastructure additionally as a genetic disease is also lifting the growth of heart block treatment market in the higher direction. Also, the rising prevalence of heart blockage cases additionally as increasing incidence of hypothyroidism, which frequently ends up in heart blocks is additionally one amongst the numerous factors supply growth of the Heart Block Therapeutics market.
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North America leads the demand for Heart Block Therapeutics in terms of having the largest market for the Heart Block Therapeutics Market due to the increasing cases of cardiovascular diseases in the region. Around 805 thousand people in the US have heart attacks every year. The US spends more than US$ 320 Bn annually which is 15% of their total healthcare spending to manage and treat cardiovascular diseases and cardiovascular risk factors.
Recently, the U.S. Food and Drug Administration announced the approval of Farxiga (dapagliflozin) oral tablets for adults with heart failure with reduced ejection fraction to reduce the risk of cardiovascular death and hospitalization for heart failure. Farxiga in a clinical trial showed to improve survival of heart attack patients and reduce the need for hospitalization in adults with heart failure with reduced ejection fraction.
Asia Pacific is the most optimistic market for Heart Block Treatment due to massive population with high unmet medical needs. Around 58% of the total number of heart attack deaths occur in Asia Pacific alone.
China and India have the most promising market for Heart Block Therapeutics. Besides, there have also been significant investments from the government to several large companies in the recent years.
The PEACE MPP is a government-funded public health programme which focuses on cardiovascular disease risk in China. Health Technology firm Abbott has two training centres in China to better serve the Chinese Cardiovascular Patients. Abbott has also made investments into clinical research that will help Chinese doctors complete their projects in the cardiovascular research. The Indian healthcare system has been using advanced technology and artificial intelligence to perform heart treatments. For instance, in India Medtronic launched the Arctic Front Cardiac Cryoablation Catheter System, a cryoballoon catheter approved by the Central Drugs Standard Control Organisation (CDSCO) for the treatment of atrial fibrillation (AF) in India.?
The United States has the largest market for Heart Block Therapeutics, which is projected to reach a valuation of US$ 1.7 Bn by 2032. From 2015 to 2021, the market in the US grew at a CAGR of 4.7%. Between 2022 and 2032, the US is expected to be a market with a US$ 570.5 Mn absolute dollar opportunity for heart block treatment.
In 2015, The American Heart Association invested US$ 3.9 Bn for advanced research in Heart Block Therapeutics. The United States Centres with WHO launched the Global Hearts Initiative in September 2016, which includes the Heart technical package. The package has six modules including healthy-lifestyle counselling, evidence-based treatment protocols, access to essential medicines and technology, risk-based management, team-based care, and systems for monitoring. It provides a strategic approach to improve cardiovascular health in U.S. as well as other countries across the world.
In 2021, China was the second-largest Heart Block Therapeutics Market after the US. The market in the country is expected to reach a valuation of US$ 344 Mn by 2032. In China, coronary bypass surgery, ONCAB, OPCAB, and heart valve replacement devices are all frequently used, resulting in significant growth in the cardiology market.
Heart disease-causing variables such as hypertension, diabetes, excessive alcohol use, cholesterol, and smoking are all on the rise in the region. Guidewires, catheters, radial closure devices, micro guidewires, and stent delivery catheters are among the most extensively used cardiology products in China. The country can additionally explore the Heart Block Therapeutics industry due to favourable government rules and policies.
Growing incidence and prevalence rate of hypertension, high cholesterol, diabetes, smoking, obesity, unhealthy dietary plans and older population across the world, government initiatives to increase the awareness toward heart related diseases are the key driving factors in Heart Block Therapeutics Market.
Although one out of every five First Degree Heart blocks require serious medical help, treatment for First Degree Heart Blocks were the most demanded with a CAGR of 5% during 2015-2021. The market through this category is expected to remain the treatment service that will generate the most revenue for the market in the upcoming years with an expected CAGR of 4.4% by the end of 2032.
The development of pacemakers and minimally invasive vessel treatment together are enhancing the growth of the market. Pacemakers are usually used in the treatment of second degree heart blocks and third degree heart blocks.
Globally, there are about 3 Mn people using pacemakers, and every year around 600 thousand pacemakers are implanted. Market revenue through pacemakers has witnessed a CAGR growth of 4.8% from 2015 to 2021, and the projected CAGR through this category is expected to be 4.2% by 2032.
At present, the Heart Block Therapeutics market is moderately competitive and has numerous players. There are only a few key players which dominate the market and have a much wider geographic presence and improved research and development resources ensuing in robust regulatory approvals.
The key companies operating in the Heart Block Therapeutics Market are St. Jude Medical, Medtronic, Bristol Myers Squibb, Novartis AG, Boston Scientific Corporation, SORIN S.p.A, BIOTRONIK SE & Co. KG, Edward Lifesciences Corporation, Abbott Laboratories, Natco Pharma, Pfizer Inc., Bayer AG, Janssen Pharmaceuticals, Inc., Astra Zeneca, Sanofi, Merck & Co., Inc., Gilead Sciences, Inc., F. Hoffmann-La Roche Ltd.
Some of the recent developments by the key providers of Heart Block Therapeutics are as follows:
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Attributes | Details |
---|---|
Forecast Period | 2022 to 2032 |
Historical Data Available for | 2017 to 2021 |
Market Analysis | US$ Million for Value |
Key Countries Covered | United States, Canada, Brazil, Mexico, Germany, UK, France, Spain, Italy, Russia, China, Japan, South Korea, India, Australia, South Africa, Saudi Arabia, UAE and Israel |
Key Market Segments Covered | Type, Product, End User, Region |
Key Companies Profiled |
|
Report Coverage | Value (In US$ Billion) |
Customization & Pricing | Available upon Request |
The global Heart Block Therapeutics Market was valued at US$ 3 Bn in 2021 and is expected to grow 1.5X by 2032.
Over the projected period, the Heart Block Therapeutics Market is expected to increase at a rate of 4.3%, reaching a value of US$ 4.8 Bn by 2032.
The involvement of technology in Heart Block therapeutics has been adding significant revenues to the market.
The Heart Block Therapeutics Market expanded at 4.9% from 2015 through 2021.
Pacemakers are the top product in the Heart Block Therapy Industry. Heart block treatment market revenue through this category expanded at a CAGR of 4.8% from 2015 to 2021, and is projected to grow at a CAGR of 4.2% by 2032.
Medtronic, Novartis AG, Boston Scientific Corporation, SORIN S.p.A, and Bristol Myers Squibb, are some of the key players in the Heart Block Therapeutics Industry.
The US, UK, China, Japan and South Korea are expected to drive the most Heart Block Therapeuticss.
The US has the largest market for Heart Block Therapeutics.
1. Executive Summary
1.1. Global Market Outlook
1.2. Summary of Statistics
1.3. Key Market Characteristics & Attributes
1.4. FMI Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Risks and Trends Assessment
3.1. Risk Assessment
3.1.1. COVID-19 Crisis and Impact on Heart Block Therapeutics
3.1.2. COVID-19 Impact Benchmark with Previous Crisis
3.1.3. Impact on Market Value (US$ Mn)
3.1.4. Assessment by Key Countries
3.1.5. Assessment by Key Market Segments
3.1.6. Action Points and Recommendation for Suppliers
3.2. Key Trends Impacting the Market
3.3. Formulation and Product Development Trends
4. Market Background
4.1. Heart Block Therapeutics Market, by Key Countries
4.2. Heart Block Therapeutics Market Opportunity Assessment (US$ Mn)
4.2.1. Total Available Market
4.2.2. Serviceable Addressable Market
4.2.3. Serviceable Obtainable Market
4.3. Market Scenario Forecast
4.3.1. Demand in optimistic Scenario
4.3.2. Demand in Likely Scenario
4.3.3. Demand in Conservative Scenario
4.4. Investment Feasibility Analysis
4.4.1. Investment in Established Markets
4.4.1.1. In Short Term
4.4.1.2. In Long Term
4.4.2. Investment in Emerging Markets
4.4.2.1. In Short Term
4.4.2.2. In Long Term
4.5. Forecast Factors - Relevance & Impact
4.5.1. Top Companies Historical Growth
4.5.2. Growth in Automation, By Country
4.5.3. Patch Management Adoption Rate, By Country
4.6. Market Dynamics
4.6.1. Market Driving Factors and Impact Assessment
4.6.2. Prominent Market Challenges and Impact Assessment
4.6.3. Patch Management Market Opportunities
4.6.4. Prominent Trends in the Global Market & Their Impact Assessment
5. Key Success Factors
5.1. Manufacturers’ Focus on Low Penetration High Growth Markets
5.2. Banking on with Segments High Incremental Opportunity
5.3. Peer Benchmarking
6. Global Heart Block Therapeutics Market Demand Analysis 2015-2021 and Forecast, 2022-2032
6.1. Historical Market Analysis, 2015-2021
6.2. Current and Future Market Projections, 2022-2032
6.3. Y-o-Y Growth Trend Analysis
7. Global Heart Block Therapeutics Market Value Analysis 2015-2021 and Forecast, 2022-2032
7.1. Historical Market Value (US$ Mn) Analysis, 2015-2021
7.2. Current and Future Market Value (US$ Mn) Projections, 2022-2032
7.2.1. Y-o-Y Growth Trend Analysis
7.2.2. Absolute $ Opportunity Analysis
8. Global Heart Block Therapeutics Market Analysis 2015-2021 and Forecast 2022-2032, By Type
8.1. Introduction / Key Findings
8.2. Historical Market Size (US$ Mn) Analysis By Type, 2015-2021
8.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Type, 2022-2032
8.3.1. First-degree heart blocks
8.3.2. Second-degree heart blocks
8.3.3. Third-degree heart blocks
8.4. Market Attractiveness Analysis By Type
9. Global Heart Block Therapeutics Market Analysis 2015-2021 and Forecast 2022-2032, By Product
9.1. Introduction / Key Findings
9.2. Historical Market Size (US$ Mn) Analysis By Product, 2015-2021
9.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Product, 2022-2032
9.3.1. Transcutaneous pacing (TCP)
9.3.2. Pacemaker
9.3.3. Mediation
9.3.4. Follow-up electrophysiology study
9.4. Market Attractiveness Analysis By Product
10. Global Heart Block Therapeutics Market Analysis 2015-2021 and Forecast 2022-2032, By End User
10.1. Introduction / Key Findings
10.2. Historical Market Size (US$ Mn) Analysis By End User, 2015-2021
10.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By End User, 2022-2032
10.3.1. Hospital testing
10.3.2. Home treatment
10.3.3. Clinics
10.3.4. Others
10.4. Market Attractiveness Analysis By End User
11. Global Heart Block Therapeutics Market Analysis 2015-2021 and Forecast 2022-2032, By Region
11.1. Introduction
11.2. Historical Market Size (US$ Mn) Analysis By Region, 2015-2021
11.3. Current Market Size (US$ Mn) & Analysis and Forecast By Region, 2022-2032
11.3.1. North America
11.3.2. Latin America
11.3.3. Europe
11.3.4. Asia Pacific
11.3.5. Middle East and Africa (MEA)
11.4. Market Attractiveness Analysis By Region
12. North America Heart Block Therapeutics Market Analysis 2015-2021 and Forecast 2022-2032
12.1. Introduction
12.2. Pricing Analysis
12.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021
12.4. Market Size (US$ Mn) & Forecast By Market Taxonomy, 2022-2032
12.4.1. By Country
12.4.1.1. U.S.
12.4.1.2. Canada
12.4.1.3. Rest of North America
12.4.2. By Type
12.4.3. By End User
12.4.4. By Product
12.5. Market Attractiveness Analysis
12.5.1. By Country
12.5.2. By Type
12.5.3. By End User
12.5.4. By Product
13. Latin America Heart Block Therapeutics Market Analysis 2015-2021 and Forecast 2022-2032
13.1. Introduction
13.2. Pricing Analysis
13.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021
13.4. Market Size (US$ Mn) & Forecast By Market Taxonomy, 2022-2032
13.4.1. By Country
13.4.1.1. Brazil
13.4.1.2. Mexico
13.4.1.3. Rest of Latin America
13.4.2. By Type
13.4.3. By End User
13.4.4. By Product
13.5. Market Attractiveness Analysis
13.5.1. By Country
13.5.2. By Type
13.5.3. By End User
13.5.4. By Product
14. Europe Heart Block Therapeutics Market Analysis 2015-2021 and Forecast 2022-2032
14.1. Introduction
14.2. Pricing Analysis
14.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021
14.4. Market Size (US$ Mn) & Forecast By Market Taxonomy, 2022-2032
14.4.1. By Country
14.4.1.1. Germany
14.4.1.2. France
14.4.1.3. U.K.
14.4.1.4. Italy
14.4.1.5. Benelux
14.4.1.6. Nordic Countries
14.4.1.7. Rest of Europe
14.4.2. By Type
14.4.3. By End User
14.4.4. By Product
14.5. Market Attractiveness Analysis
14.5.1. By Country
14.5.2. By Type
14.5.3. By End User
14.5.4. By Product
15. Asia Pacific Heart Block Therapeutics Market Analysis 2015-2021 and Forecast 2022-2032
15.1. Introduction
15.2. Pricing Analysis
15.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021
15.4. Market Size (US$ Mn) & Forecast By Market Taxonomy, 2022-2032
15.4.1. By Country
15.4.1.1. China
15.4.1.2. Japan
15.4.1.3. South Korea
15.4.1.4. Rest of Asia Pacific
15.4.2. By Type
15.4.3. By End User
15.4.4. By Product
15.5. Market Attractiveness Analysis
15.5.1. By Country
15.5.2. By Type
15.5.3. By End User
15.5.4. By Product
16. Middle East and Africa Heart Block Therapeutics Market Analysis 2015-2021 and Forecast 2022-2032
16.1. Introduction
16.2. Pricing Analysis
16.3. Historical Market Size (US$ Mn) Trend Analysis By Market Taxonomy, 2015-2021
16.4. Market Size (US$ Mn) & Forecast By Market Taxonomy, 2022-2032
16.4.1. By Country
16.4.1.1. GCC Countries
16.4.1.2. South Africa
16.4.1.3. Turkey
16.4.1.4. Rest of Middle East and Africa
16.4.2. By Type
16.4.3. By End User
16.4.4. By Product
16.5. Market Attractiveness Analysis
16.5.1. By Country
16.5.2. By Type
16.5.3. By End User
16.5.4. By Product
17. Key Countries Heart Block Therapeutics Market Analysis 2015-2021 and Forecast 2022-2032
17.1. Introduction
17.1.1. Market Value Proportion Analysis, By Key Countries
17.1.2. Global Vs. Country Growth Comparison
17.2. US Heart Block Therapeutics Market Analysis
17.2.1. Value Proportion Analysis by Market Taxonomy
17.2.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
17.2.2.1. By Type
17.2.2.2. By End User
17.2.2.3. By Product
17.3. Canada Heart Block Therapeutics Market Analysis
17.3.1. Value Proportion Analysis by Market Taxonomy
17.3.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
17.3.2.1. By Type
17.3.2.2. By End User
17.3.2.3. By Product
17.4. Mexico Heart Block Therapeutics Market Analysis
17.4.1. Value Proportion Analysis by Market Taxonomy
17.4.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
17.4.2.1. By Type
17.4.2.2. By End User
17.4.2.3. By Product
17.5. Brazil Heart Block Therapeutics Market Analysis
17.5.1. Value Proportion Analysis by Market Taxonomy
17.5.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
17.5.2.1. By Type
17.5.2.2. By End User
17.5.2.3. By Product
17.6. Germany Heart Block Therapeutics Market Analysis
17.6.1. Value Proportion Analysis by Market Taxonomy
17.6.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
17.6.2.1. By Type
17.6.2.2. By End User
17.6.2.3. By Product
17.7. France Heart Block Therapeutics Market Analysis
17.7.1. Value Proportion Analysis by Market Taxonomy
17.7.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
17.7.2.1. By Type
17.7.2.2. By End User
17.7.2.3. By Product
17.8. Italy Heart Block Therapeutics Market Analysis
17.8.1. Value Proportion Analysis by Market Taxonomy
17.8.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
17.8.2.1. By Type
17.8.2.2. By End User
17.8.2.3. By Product
17.9. BENELUX Heart Block Therapeutics Market Analysis
17.9.1. Value Proportion Analysis by Market Taxonomy
17.9.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
17.9.2.1. By Type
17.9.2.2. By End User
17.9.2.3. By Product
17.10. UK Heart Block Therapeutics Market Analysis
17.10.1. Value Proportion Analysis by Market Taxonomy
17.10.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
17.10.2.1. By Type
17.10.2.2. By End User
17.10.2.3. By Product
17.11. Nordic Countries Heart Block Therapeutics Market Analysis
17.11.1. Value Proportion Analysis by Market Taxonomy
17.11.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
17.11.2.1. By Type
17.11.2.2. By End User
17.11.2.3. By Product
17.12. China Heart Block Therapeutics Market Analysis
17.12.1. Value Proportion Analysis by Market Taxonomy
17.12.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
17.12.2.1. By Type
17.12.2.2. By End User
17.12.2.3. By Product
17.13. Japan Heart Block Therapeutics Market Analysis
17.13.1. Value Proportion Analysis by Market Taxonomy
17.13.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
17.13.2.1. By Type
17.13.2.2. By End User
17.13.2.3. By Product
17.14. South Korea Heart Block Therapeutics Market Analysis
17.14.1. Value Proportion Analysis by Market Taxonomy
17.14.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
17.14.2.1. By Type
17.14.2.2. By End User
17.14.2.3. By Product
17.15. GCC Countries Heart Block Therapeutics Market Analysis
17.15.1. Value Proportion Analysis by Market Taxonomy
17.15.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
17.15.2.1. By Type
17.15.2.2. By End User
17.15.2.3. By Product
17.16. South Africa Heart Block Therapeutics Market Analysis
17.16.1. Value Proportion Analysis by Market Taxonomy
17.16.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
17.16.2.1. By Type
17.16.2.2. By End User
17.16.2.3. By Product
17.17. Turkey Heart Block Therapeutics Market Analysis
17.17.1. Value Proportion Analysis by Market Taxonomy
17.17.2. Value & Analysis and Forecast by Market Taxonomy, 2015-2032
17.17.2.1. By Type
17.17.2.2. By End User
17.17.2.3. By Product
17.17.3. Competition Landscape and Player Concentration in the Country
18. Market Structure Analysis
18.1. Market Analysis by Tier of Companies
18.2. Market Concentration
18.3. Market Share Analysis of Top Players
18.4. Market Presence Analysis
18.4.1. By Regional footprint of Players
18.4.2. Product footprint by Players
19. Competition Analysis
19.1. Competition Dashboard
19.2. Competition Benchmarking
19.3. Competition Deep Dive
19.3.1. Medtronic
19.3.1.1. Overview
19.3.1.2. Product Portfolio
19.3.1.3. Sales Footprint
19.3.1.4. Strategy Overview
19.3.2. Abbott
19.3.2.1. Overview
19.3.2.2. Product Portfolio
19.3.2.3. Sales Footprint
19.3.2.4. Strategy Overview
19.3.3. MicroPort Scientific Corporation
19.3.3.1. Overview
19.3.3.2. Product Portfolio
19.3.3.3. Sales Footprint
19.3.3.4. Strategy Overview
19.3.4. Koninklijke Philips N.V.
19.3.4.1. Overview
19.3.4.2. Product Portfolio
19.3.4.3. Sales Footprint
19.3.4.4. Strategy Overview
19.3.5. Boston Scientific Corporation
19.3.5.1. Overview
19.3.5.2. Product Portfolio
19.3.5.3. Sales Footprint
19.3.5.4. Strategy Overview
19.3.6. LivaNova PLC
19.3.6.1. Overview
19.3.6.2. Product Portfolio
19.3.6.3. Sales Footprint
19.3.6.4. Strategy Overview
19.3.7. Lepu Medical Technology (Beijing) Co., Ltd.,
19.3.7.1. Overview
19.3.7.2. Product Portfolio
19.3.7.3. Sales Footprint
19.3.7.4. Strategy Overview
19.3.8. McKesson Corporation
19.3.8.1. Overview
19.3.8.2. Product Portfolio
19.3.8.3. Sales Footprint
19.3.8.4. Strategy Overview
19.3.9. Stryker
19.3.9.1. Overview
19.3.9.2. Product Portfolio
19.3.9.3. Sales Footprint
19.3.9.4. Strategy Overview
19.3.10. Cigna
19.3.10.1. Overview
19.3.10.2. Product Portfolio
19.3.10.3. Sales Footprint
19.3.10.4. Strategy Overview
19.3.11. Shree Pacetronix Ltd.
19.3.11.1. Overview
19.3.11.2. Product Portfolio
19.3.11.3. Sales Footprint
19.3.11.4. Strategy Overview
19.3.12. ZOLL Medical Corporation
19.3.12.1. Overview
19.3.12.2. Product Portfolio
19.3.12.3. Sales Footprint
19.3.12.4. Strategy Overview
19.3.13. GENERAL ELECTRIC COMPANY
19.3.13.1. Overview
19.3.13.2. Product Portfolio
19.3.13.3. Sales Footprint
19.3.13.4. Strategy Overview
20. Assumptions and Acronyms Used
21. Research Methodology
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