Hearing implant Market Outlook

The hearing implant market is estimated to capture a valuation of US$ 1,402.1 million in 2023 and is projected to reach US$ 2,937.9 million by 2033. The market is estimated to secure a CAGR of 7.7% during the forecast period.

FMI has identified that Cochlear Ltd, MED-EL, and AB-A Sonova Brand dominate the hearing implant market, as they are accountable for 9 out of 10 sales in the global market. The presence of leading medical instrument manufacturers in North America has fueled the market growth in the region.

Attribute Details
Market CAGR (2023 to 2033) 7.7%
Market Valuation (2023) US$ 1,402.1 million
Market Valuation (2033) US$ 2,937.9 million

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The launch of Advance Technologies holds the Key to Growth

Hearing implants are prosthetic devices used to treat hearing loss and deafness. Hearing loss has become one of the significant disabilities. Hearing loss is of two types, namely, sensorineural and conductive hearing loss.

There are four types of hearing implants to treat hearing loss, namely the cochlear implant, middle ear implant, bone conduction implant, and auditory brainstem implant, which have been included in the report.

Hearing implants are used by patients when hearing aids don't work. Surgical procedures fit the implants. Hearing implants are small complex devices that provide a sense of sound to patients who have profound hearing loss.

The hearing implants consist of two parts: an external portion and the implant surgically placed under the skin. The microphones from the external portion capture the sound. The sound processor selects the good sound from the microphone, which is further converted into electric impulses.

Electrodes collect the impulses and send them to different regions of the auditory nerve. The implant provides a representation of the sound and helps the patient to understand the speech.

The use of hearing implants requires both surgical procedures with post-implantation therapies. Moreover, favorable reimbursements for the surgery have increased the adoption of hearing implants.

Some insurance providers offer 100% insurance, while some offer 50%, which varies depending upon the region and regulations. Besides, the growing senior population in the developed regions is expected to create opportunities for the growth of the hearing implant market.

The market for hearing implants is expected to grow with the upcoming technologies and launch of innovative gadgets, estimated to decrease the prevalence rate and help patients with speech recognition.

Hearing Implants Demand is Rising Due to Increasing Cases of Hearing Loss

The growth of the global market is mainly driven by the growing prevalence of hearing loss and constant efforts by researchers and scientists to enhance patient hearing outcomes.

Furthermore, early implantation in children is also expected to drive the growth of the market. Besides, there are only three leading manufacturers of hearing implants, which is expected to create growth opportunities for the new players planning to invest in the hearing implants market.

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Hearing Implant Market, 2018 to 2022 Historical Sales, Compared to 2023 to 2033 Future Outlook

As per Future Market Insights (FMI), the global market recorded a steady CAGR of 6.8% between 2018 and 2022. The market captured a valuation of US$ 938.1 million in 2018 and US$ 1,305.5 million in 2022.

FMI has reported that a surge in cases of hearing disability among children and the senior population has led to increasing demand for hearing implants and other aids in the last five years.

Early diagnosis and intervention of hearing implants in the younger population below the age of 18 years are anticipated to create opportunities for market growth in the upcoming years. The World Health Organization has predicted that around 700 million people are estimated to experience disabling hearing loss by 2050.

Rapid technological advancement in hearing implants and the introduction of government-approved cochlear implants, bone-anchored devices, and middle-ear implants are estimated to boost market growth.

On June 24, 2021, Oticon Medical announced that the company’s ‘Neuro Cochlear Implant System’ has received premarket approval from United States Food and Drug Administration (FDA). The new implant system is designed to treat bilateral severe-to-profound sensorineural hearing loss in 18 years or older patients and patients with limited hearing ability.

In July 2020, the United States Food and Drug Administration (FDA) approved Cochlear Limited’s three new products in its array of hearing technology solutions. The approval was provided to CochlearTM Nucleus Kanso 2 Sound Processor, Nucleus 7 Sound Processor for Nucleus 22 Implant recipients, and Custom Sound Pro fitting software. The products can provide Bluetooth access, and smartphone connectivity is estimated to enhance hearing performance.

Adopting hybrid hearing implants equipped with wireless connectivity is estimated to propel the demand for hearing implants, especially in children, throughout the forecast period.

Category-wise Insights

Cochlear Implant is Highly Preferred in the Global Market

Based on product type, cochlear implants dominate the global market by securing a share of 84.14% in the global market by 2033. Patients with less hearing capacity highly adopt a cochlear implant. These implants are electronic devices that improve patients hearing sound and provide a high-quality sense of sound. These implants are designed for the damaged inner ear and stimulate directly to the auditory nerve.

Cochlear implants improve the quality of life and hearing power through their advanced features. Cochlear implants are leading the global market due to emerging advanced technologies, high-quality devices, and enhanced hearing power. Other implants, such as middle ear and bone conduction implants, contribute a significant share of the global market by 2033.

Hospitals Dominate the End-user Industry in the Global Market

Based on End Users, Hospitals are leading the global market by registering a share of 44.39% in the global market. Hospitals play a significant role in the worldwide market by performing implantation surgeries and ongoing care. A few of the reasons associated with hospitals are as follows:

  • Surgical Procedures: Hospitals perform implantation surgeries by adopting cochlear devices. Specialists, surgeons, and doctors with advanced implantation techniques and processes perform these surgeries.
  • Medical Expertise: Hospitals have multidisciplinary teams such as audiologists, otolaryngologists, and speech-language pathologists that properly care for patients. These experts are managing and rehabilitating processes to enhance patients' requirements.
  • Follow-up Care: Patients require regular checkups after implantation surgeries. Hospitals have clinical and specialized departments that provide patient services and maintain checkup routines.

These are a few common reasons that expand the hospital sector in the global market.

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Country-wise Insights

Country-wise Market Share

Countries Current Market Share
United States 23.7%
Germany 6.1%
Japan 6.5%

Country-wise Market CAGR

Countries Current Market CAGR
China 10.8%
India 9.3%
United Kingdom 8.8%
Australia 11.1%

North America to Remain Dominant

The global hearing implant market has been segmented based on regions into North America, Latin America, Western Europe, Eastern Europe, and Asia Pacific Excluding China and Japan (APECJ), Japan, and the Middle East & Africa (MEA).

In terms of revenue, North America is projected to be the dominant regional market for hearing implants throughout the forecast period. As manufacturers in the region are developing products that have the potential to treat profound hearing loss by collaborating with other companies and by creating sound processors with double microphones. This is estimated to help the patients to listen better without disturbances and noise.

APECJ, Japan, and China are expected to witness significant growth during the forecast period as manufacturers carry out numerous research and development activities to improve the hearing quality of hearing implants.

The United States is expected to be the dominant market in North America due to a large patient pool (both pediatrics and adults over 65) suffering from various diseases. The United States is securing a share of 23.7% in the global market by 2033.

The United States, Japan, Germany, the United Kingdom, and China contribute a substantial share of the global hearing implant market. Japan is securing a share of 6.5% in the worldwide market by 2033.

Competitive Landscape

A few of the key players operating in the global hearing implants market are Cochlear Ltd., MED-EL, is estimated to Demant Holding A/S, Advanced Bionics AG, Nurotron Biotechnology Co. Ltd., Ototronix, Envoy Medical Corporation, and Medtronic.

Many players operating in the hearing implants market are focused on entering into collaborations and partnerships with other companies to enhance their market presence and technologies globally. These players are focusing on developing innovative products as per consumers' requirements.

The key players continuously expand the global market through advanced technologies by investing in research and development activities. These key players promote and market their products at exhibitions, trade shows, and seminars. They also advertise their products on online platforms, social media, and shopping sites to attract relevant customers are boost sales.

Other Essential Players in the Global Market:

  • Cochlear Limited
  • MED-EL
  • Advanced Bionics
  • Oticon Medical
  • MEDTRONIC
  • Demant Holding Group
  • Sivantos Pte. Ltd.
  • Nurotron Biotechnology Co., Ltd
  • Widex A/S
  • Starkey Hearing Technologies

Recent Developments in the Global Market are:

  • In 2019, Cochlear Limited announced its newly launched series Nucleus Profile Plus. It includes comfort and better design feature for MRI compatibility. The company also introduced the implant sound processor Cochlear Nucleus 7 Sound Processor.
  • In 2019, MED-LE launched its newly designed and improved sound quality processor, Sonnet 2 Audio. The company also introduced RONDO 3 cochlear implant audio processor.
  • Oticon Medical announced the newly launched product Ponto 4. It is a bone-anchored hearing system with wireless connectivity and better sound quality.
  • GN Hearing launched ReSound ONE hearing system. The microphone design system is available for users with unique ear shapes to enhance their experiences.

Scope of Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis US$ billion for Value
Key Countries Covered United States, United Kingdom, Japan, India, China, Australia, Germany
Key Segments Covered Product Type, End User, Region
Key Companies Profiled Cochlear Limited; MED-EL; Advanced Bionics; Oticon Medical; MEDTRONIC; Demant Holding Group; Sivantos Pte. Ltd.; Nurotron Biotechnology Co., Ltd; Widex A/S; Starkey Hearing Technologies
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Market by Category

By Product Type:

  • Cochlear Implants
  • Middle Ear Implants
  • Bone conduction Implants
  • Auditory brainstem Implant

By End User:

  • Hospitals
  • ENT clinics
  • Ambulatory Surgical Centres

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • The Middle East and Africa

Frequently Asked Questions

How is the Historical Performance of the Market?

The market expanded at a CAGR of 7.7% from 2018 to 2022.

Who are the Key Hearing Implant Market Players?

MED-EL, Widex A/S, and MEDTRONIC are the key players in the market.

What Key Trends are Driving the XYZ Market?

The adoption of advanced hearing implantation devices may drive market growth.

Which is the Go-to-Market Strategy?

Players opt for partnerships and collaborations.

Why Sales of Hearing Implant is Surging in North America?

A Large Patient pool is estimated to increase the demand.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033

        5.3.1. Cochlear Implants

        5.3.2. Middle Ear Implants

        5.3.3. Bone conduction Implants

        5.3.4. Auditory brainstem implant

    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End User

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End User, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End User, 2023 to 2033

        6.3.1. Hospitals

        6.3.2. ENT clinics

        6.3.3. Ambulatory Surgical Centres

    6.4. Y-o-Y Growth Trend Analysis By End User, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By End User, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022

    7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Western Europe

        7.3.4. Eastern Europe

        7.3.5. South Asia and Pacific

        7.3.6. East Asia

        7.3.7. Middle East & Africa

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        8.2.1. By Country

            8.2.1.1. The USA

            8.2.1.2. Canada

        8.2.2. By Product Type

        8.2.3. By End User

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Product Type

        8.3.3. By End User

    8.4. Key Takeaways

9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Argentina

            9.2.1.4. Rest of Latin America

        9.2.2. By Product Type

        9.2.3. By End User

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Product Type

        9.3.3. By End User

    9.4. Key Takeaways

10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. United Kingdom

            10.2.1.2. Germany

            10.2.1.3. France

            10.2.1.4. Italy

            10.2.1.5. Spain

            10.2.1.6. Rest of Western Europe

        10.2.2. By Product Type

        10.2.3. By End User

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product Type

        10.3.3. By End User

    10.4. Key Takeaways

11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Russia

            11.2.1.2. Poland

            11.2.1.3. Czech Republic

            11.2.1.4. Romania

            11.2.1.5. Rest of Eastern Europe

        11.2.2. By Product Type

        11.2.3. By End User

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product Type

        11.3.3. By End User

    11.4. Key Takeaways

12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. India

            12.2.1.2. Bangladesh

            12.2.1.3. Australia

            12.2.1.4. New Zealand

            12.2.1.5. Rest of South Asia and Pacific

        12.2.2. By Product Type

        12.2.3. By End User

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product Type

        12.3.3. By End User

    12.4. Key Takeaways

13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. Japan

            13.2.1.3. South Korea

        13.2.2. By Product Type

        13.2.3. By End User

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Product Type

        13.3.3. By End User

    13.4. Key Takeaways

14. Middle East & Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. Iran

            14.2.1.2. Turkey

            14.2.1.3. Rest of MEA

        14.2.2. By Product Type

        14.2.3. By End User

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Product Type

        14.3.3. By End User

    14.4. Key Takeaways

15. Key Countries Market Analysis

    15.1. USA

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2022

            15.1.2.1. By Product Type

            15.1.2.2. By End User

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2022

            15.2.2.1. By Product Type

            15.2.2.2. By End User

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2022

            15.3.2.1. By Product Type

            15.3.2.2. By End User

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2022

            15.4.2.1. By Product Type

            15.4.2.2. By End User

    15.5. Argentina

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2022

            15.5.2.1. By Product Type

            15.5.2.2. By End User

    15.6. United Kingdom

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2022

            15.6.2.1. By Product Type

            15.6.2.2. By End User

    15.7. Germany

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2022

            15.7.2.1. By Product Type

            15.7.2.2. By End User

    15.8. France

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2022

            15.8.2.1. By Product Type

            15.8.2.2. By End User

    15.9. Italy

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2022

            15.9.2.1. By Product Type

            15.9.2.2. By End User

    15.10. Spain

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2022

            15.10.2.1. By Product Type

            15.10.2.2. By End User

    15.11. Russia

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2022

            15.11.2.1. By Product Type

            15.11.2.2. By End User

    15.12. Poland

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2022

            15.12.2.1. By Product Type

            15.12.2.2. By End User

    15.13. Czech Republic

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2022

            15.13.2.1. By Product Type

            15.13.2.2. By End User

    15.14. Romania

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2022

            15.14.2.1. By Product Type

            15.14.2.2. By End User

    15.15. India

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2022

            15.15.2.1. By Product Type

            15.15.2.2. By End User

    15.16. Bangladesh

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2022

            15.16.2.1. By Product Type

            15.16.2.2. By End User

    15.17. Australia

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2022

            15.17.2.1. By Product Type

            15.17.2.2. By End User

    15.18. New Zealand

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2022

            15.18.2.1. By Product Type

            15.18.2.2. By End User

    15.19. China

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2022

            15.19.2.1. By Product Type

            15.19.2.2. By End User

    15.20. Japan

        15.20.1. Pricing Analysis

        15.20.2. Market Share Analysis, 2022

            15.20.2.1. By Product Type

            15.20.2.2. By End User

    15.21. South Korea

        15.21.1. Pricing Analysis

        15.21.2. Market Share Analysis, 2022

            15.21.2.1. By Product Type

            15.21.2.2. By End User

    15.22. Iran

        15.22.1. Pricing Analysis

        15.22.2. Market Share Analysis, 2022

            15.22.2.1. By Product Type

            15.22.2.2. By End User

    15.23. Turkey

        15.23.1. Pricing Analysis

        15.23.2. Market Share Analysis, 2022

            15.23.2.1. By Product Type

            15.23.2.2. By End User

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Product Type

        16.3.3. By End User

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Cochlear Ltd.

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

                17.1.1.5.2. Product Strategy

                17.1.1.5.3. Channel Strategy

        17.1.2. MED-EL

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

                17.1.2.5.2. Product Strategy

                17.1.2.5.3. Channel Strategy

        17.1.3. William Demant Holding A/S

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

                17.1.3.5.2. Product Strategy

                17.1.3.5.3. Channel Strategy

        17.1.4. Advanced Bionics AG

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

                17.1.4.5.2. Product Strategy

                17.1.4.5.3. Channel Strategy

        17.1.5. Nurotron Biotechnology Co. Ltd.

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

                17.1.5.5.2. Product Strategy

                17.1.5.5.3. Channel Strategy

        17.1.6. Ototronix

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

                17.1.6.5.2. Product Strategy

                17.1.6.5.3. Channel Strategy

        17.1.7. Envoy Medical Corporation

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

                17.1.7.5.2. Product Strategy

                17.1.7.5.3. Channel Strategy

        17.1.8. Medtronic.

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

                17.1.8.5.2. Product Strategy

                17.1.8.5.3. Channel Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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