The global zero calorie chips market size is estimated to be valued at USD 2,102.0 million in 2023 and it is expected to grow at a compound annual growth rate (CAGR) of 6.9% from 2023 to 2033, touching a valuation of 3,946.8 million by 2033. Rising demand for health and nutritional foods is a key factor pushing sales of zero calorie chips globally.
Zero calorie chips are thin slices of products like potato, tortilla, tapioca etc., with zero calories content. Although low in carbohydrates, these chips contain significant amounts of nutrients like vitamins, fibre, minerals, and antioxidants, and thus can protect consumers from various diseases. They are commonly served as a snack, side dish, or appetizer.
Over the years, zero calorie chips have gained wider popularity as they are considered very healthy than normal chips. These chips are effective to reduce weight due to their very low-calorie content. Thus, surge in lifestyle diseases will continue to boost the demand for healthy products like zero calorie chips during the forthcoming decade.
| Attribute | Details |
|---|---|
| Zero Calorie Chips Market (2023) | USD 2,102.0 Million |
| Zero Calorie Chips Market (2033) | USD 3,946.8 Million |
| Zero Calorie Chips Market (CAGR) | 6.9% |
Explore FMI!
Book a free demo
The global demand for zero calorie chips is anticipated to grow at 6.9% CAGR between 2023 and 2033, in comparison to 5.9% registered from 2018 to 2022. Growing health awareness among people, surge in lifestyle diseases and growing shift towards healthy foods are some of the key factors driving zero calorie chips market.In the last few decades, the snacks market as well as the potato chips and crisps market have experienced immense growth attributed to the increased investments from the top key players in the global market.
Manufacturers of potato snacks, such as Frito-lays, chips, and crisps are keeping the tap on the current consumer needs and preferences. Due to the increasing trend for healthy eating and rise in health consciousness, manufacturers are compelled to change and adapt according to evolving consumer needs.
Low-calorie, gluten-free, low-sodium, fat-free snacks, etc. are attractive product claims that are being introduced by the manufacturers which are expected to propel the growth in zero calorie market during the forecast period. Some products are claimed as vegan, non-GMO, and kosher which attracts certain consumer groups.
Such claimed potato chips and crisps products by the manufacturers are likely to experience a surge in the demand from the health-conscious consumers and likely to result in exponential growth of zero-calorie chips market.
Busy lifestyles increase snack consumption and preference for on-the-go snacks. To make the chips segment of snack food appealing to mobile consumers, snack producers will need to look for interesting combinations of ingredients and claims. To make chips more appealing to consumers, manufacturers of chips may want to offer more healthy options such as grains, pulses, and oilseeds.
Rising Health Consciousness Among Consumer to Bolster Zero Calorie Chips Sales in 2023 and Beyond
With increasing health awareness among people and a surge in diseases like obesity, diabetes, and blood pressure problems, consumers are gradually shifting their preference towards low calorie foods and snacks. These low or zero calorie foods allow them to prevent the development of various diseases without compromising the taste and flavor.
Manufacturers are under pressure from consumers due to the rising demand for good quality nutritional products. Products like zero calorie chips are becoming ideal alternatives to normal chips on account of their zero-calorie nature. These are being consumed by as snacks, side dishes, or appetizers.Thus, increasing health consciousness among people and rising popularity of low-calorie foods will provide a strong thrust to the growth of zero calorie chips market over the next decade.
Growing Trend of Healthy Snacking Pushing Zero Calorie Chips Sales in the United States
The United States currently holds more than 64.9% market share in the North America zero calorie chips market and the overall demand for zero calorie chips in the country is predicted to increase at a CAGR of around 20.6% over the forecast period.
Demand in the United States zero calories chips market is driven by growing popularity of snacking, rapid shift towards healthy food products, increasing incidence of lifestyle diseases, and presence of leading zero calorie chip manufacturers.Meal planning and eating occasions, including snacking, have been reshaped by moderation and balance. Healthy eaters spread their meals out over a larger number of smaller meals throughout the day and plan to allow for healthy snacking.
Currently, healthy eating contributes to the fragmentation of eating occasions. The veggie chips industry is well-positioned to offer less processed options for simple healthy eating experiences that go beyond the traditional three-square-meal experience. Having a snack in the morning allows consumers to eat less at lunch, which is an immediate benefit.
Healthy snacking is something that most people do daily. There is no significant variation in the average frequency of consumption of healthy snacks across demographics.
Rise in Millennial Consumers to Positively Impacting Sales of Zero Calorie Chips in the United Kingdom Market
According to FMI, the United Kingdom is estimated to hold more than 18.9% share in Europe zero calorie chips market in 2023 and it is estimated to grow with a CAGR of around 4.2% during the forecast period. Rising consumption of zero calorie chips on various occasions, changing eating habits due to busy lifestyles, and surge in lifestyle diseases are some of the factors driving the United Kingdom zero calorie chips market.
The number of eating occasions is rising in the United Kingdom and other European countries due to busy lifestyles. As a result, people are including light and low-calorie foods like zero calorie chips in their diet plans.Similarly, rise in millennial population, growing popularity of healthy ready-to-eat food products and innovations in packaging will boost the growth of zero-calorie chips market in the United Kingdom during the assessment period.
Growing Awareness About the Health Benefits of Zero Calorie Chips Propelling Growth in China Market
China is dominating the East Asia zero calorie chips market with over 37.6% share and it is expected to grow at a CAGR of around 11.3% over the forecast period. Rapid shift towards healthy snacks, exploding population, rising health awareness among people, and increasing consumer spending are some of the factors driving growth in China’s zero calorie chips market.
Snacking has always been popular at social events in China. Friends used to eat a lot of sunflower seeds, nuts, and dried fruits at get-togethers, parties, and social gatherings. Although this tradition continues even today, the snacks consumed at these gatherings are changing, with many new and imported snacks entering the East and South Asia market.
People in China are now shifting their preference for consuming healthy snacks like zero calorie chips. This will continue to accelerate the growth of zero calories chips market in China during the forthcoming years. China's evolving snack scene offers many enticing opportunities for snack companies looking to enter this dynamic market.
Demand to Remain High for Zero Calorie Potato Chips in the Global Market
Based on source, potato segment will continue to dominate the global zero calorie chips market, accounting for over 65.7% share in 2023. Furthermore, FMI, predicts the potato segment to grow at a CAGR of around 5.8% over the forecast period (2023 to 2033).
This is attributable to the rising consumer preference for low calorie potato chips and availability of zero calorie potato chips in wide range of flavors.Similarly, some of the leading manufacturers of the world are ramping up their zero calorie potato chips production to meet rising consumer demand. This, will further accelerate the growth of this segment during the forecast period.
Increasing Disposable Income to Push Sales of Medium Price Ranged Zero Calorie Chips
Among the price range category, medium segment is expected to dominate the global zero calorie chips market holding more than 40.3% share in 2023 and it is expected to grow at a significant CAGR of around 6.4% over the forecast period.
The positive scenario in the economic development in the Latin American, MEA, and Asian countries is creating excellent market opportunities.Similarly, rising middle-class population and increased affordability of the consumers will trigger the growth of medium price ranged zero calorie chips segment during the next ten years.
Pouches to Remain the Most Adopted Packaging Type for Zero Calorie Chips
Among the packaging segment, pouches segment is expected to dominate the global zero calorie chips market, accounting for around 57.8% share in 2023 and it is expected to further grow at a steady CAGR of around 5.3% over the forecast period.
With developments in food safety standards, many food manufacturers are opting for transparency and clean labels, both of which must be mentioned on the packaging. Clean label is a consumer-driven trend in the global chips market that has a significant impact on snack products.
Manufacturers are compelled to follow the trend and use innovative and appealing packaging like pouches due to the increased tendency of consumers to know and understand all of the ingredients used in the product before purchasing.Similarly, flexibility offered by pouches is another factor encouraging their adoption for storing and transporting zero calorie chips.
The global zero calorie chips market is fragmented in nature due to the presence of various mid-sized and small competitors. Mergers and acquisitions, product innovation, and product capacity expansion are some of the strategies adopted by leading zero calorie chips manufacturers. For instance,
The market is anticipated to be worth USD 3,946.8 million by 2033.
The growth potential of the market is 6.9% CAGR through 2033.
Increasing health consciousness and surging craze around the consumption of low-calorie foods.
Zero calorie potato chips are gaining high traction in the market.
Pouches are the highly preferred packaging type for zero calorie chips.
Functional Mushroom Market Trends – Health Benefits & Industry Expansion 2025 to 2035
Comprehensive industry analysis and forecast by from, end use, derivative type and region.
Food Starch Market Insights - Growth & Demand Analysis 2025 to 2035
Gelatin Market Trends - Food, Pharma & Nutritional Growth 2025 to 2035
Functional Milk Replacers Market Growth - Nutrition & Industry Demand 2025 to 2035
Galactose Market Growth – Nutritional & Industrial Applications 2025 to 2035
Zero Calorie Chips Market
Thank you!
You will receive an email from our Business Development Manager. Please be sure to check your SPAM/JUNK folder too.
