The Healthcare Digital Experience Platform Market was around US$ 1.1 Billion in 2023 and is expected to grow with a CAGR of 15% from 2023 to 2033. The market has experienced significant growth primarily in order to reduce healthcare expenditures. The Healthcare Digital Experience Platform Market is expected to account for an absolute dollar opportunity of nearly US$ 3.7 Billion from 2023 to 2033.
| Attribute | Details |
|---|---|
| Global Healthcare Digital Experience Platform Market (2023) | US$ 1.1 Billion |
| Global Healthcare Digital Experience Platform Market (2033) | US$ 1.2 Billion |
| Global Healthcare Digital Experience Platform Market (2023 to 2033) | 15% |
| USA Healthcare Digital Experience Platform Market (2023 to 2033) | 15.1% |
| Key Companies Profiled |
|
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As per the Healthcare Digital Experience Platform Market industry research by Future Market Insights - a market research and competitive intelligence provider, historically, from 2018 to 2022, the market increased at around 13.5% CAGR. During the forecast period, the market is projected to grow at a CAGR of 15%.
Patient activity tracking, seamless engagement with a variety of business activities, and built-in analytical tools are a few of the benefits that healthcare digital experience platforms offer.
The key players in the market are focusing on modernizing their digital platforms by implementing advanced technologies like artificial intelligence, machine learning, and big data into their business modules. As a result, market growth is expected to pick up in the next years. Furthermore, healthcare digital experience platforms help businesses provide contextual advice and predictive services to customers. Several organizations are adopting personalized or customer-centric cultures in order to promote patient involvement by dealing with real-time patient data.
In the years ahead, the ability to improve an organization's market share across the healthcare sector, reduce attrition rates by implementing advanced analytics, increase sales efficiency by lowering operating costs, and increase cycle speed through price and quotation capabilities will most likely be the key driving factors. Furthermore, the opportunity to improve customer service while lowering operating costs through improved contact handling and transformed operations is helping the market develop dramatically.
Principal Consultant
The advent of the pandemic has led many healthcare employers to use digital technologies to communicate with a broader range of target patients with up-to-date information and services in real-time, with each organization shifting into a digital business. To create large-scale experiences with agility, several businesses have encouraged digital interactions for top-tier healthcare suppliers, payers, and providers.
The healthcare digital experience platforms of Adobe are used by 70% of the top healthcare providers, 90% of the top pharmaceutical companies, and approximately 80% of top healthcare payers. Adobe's enterprise solutions, such as the HIPAA-compliant Adobe Experience Cloud apps, enable deep end-user involvement across various touchpoints in the healthcare industry. Marketo, Adobe Sign, and Adobe Experience Manager Managed Services are three of the applications in this category.
The global healthcare industry is expected to witness substantial expansion owing to digital experience platform technology's capacity to significantly reduce healthcare costs. In the United States, for instance, healthcare and disease costs are rising rapidly in comparison with personal income. This is expected to spur the industry's growth.
A Veriday blog post indicates that in 2030, over 20% of the population in North America will be 65 and older, necessitating more advanced healthcare offerings. Therefore, digital experiences for healthcare will have a significant positive effect. Digital technology causes in healthcare yields savings of US$ 300 billion a year.
North America held a significant share in the market as owing to the presence of suppliers of large-scale IT services offering these platforms in the region, such as SoftServe; Salesforce; Accenture; IBM Corporation; Adobe; Cognizant; and Wipro Digital. Furthermore, the importance of improving patient engagement and retention, as well as the availability of well-established traditional and online sales channels, is projected to create potential growth possibilities for healthcare digital experience platforms in the region.
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During the projection period, China is expected to account for a significant market in Healthcare Digital Experience Platforms. The market in the country is expected to account for US$ 835 Million by 2033. Furthermore, throughout the projection period, it will expand at a CAGR of 19.7%. The regional market is being driven by factors such as an increasing target population of tech-savvy consumers, rising per capita earnings, and demand for these platforms from large healthcare organizations for precise decision-making.
The market in the USA is expected to reach a valuation of US$ 1.4 Billion by 2033. Growing with a CAGR of 15.1% in the forecast period, the market in the country is projected to garner an absolute dollar opportunity of around US$ 1.1 Billion.
The market in the United kingdom is expected to reach a valuation of US$ 225.9 Billion by 2033. Growing with a CAGR of 14.6% in the forecast period, the market in the country is projected to garner an absolute dollar opportunity of around US$ 168 Million.
In Japan, the market is expected to grow at a CAGR of 19.3% from 2023 to 2033, reaching around US$ 272.9 Million by 2033. The market in the country is expected to gross an absolute dollar opportunity of US$ 226.2 Million during the forecast period.
Due to the growing demand for cloud technology across various healthcare organizations for secure information sharing, cost reduction, and improved operational efficiency, as well as improved patient services, cloud-based deployment accounts for over 70% of the total revenue. Additionally, lower security breaches experienced in cloud-based deployments compared to on-premises and web-based deployments, low upfront setup, and ease of deployment costs are expected to accelerate the global expansion of cloud-based healthcare digital experience platforms.
Healthcare firms benefit from cloud-based deployment because it allows for seamless integration, increased operational flexibility, a smaller workforce, and lower maintenance costs.
Because of the increased demand for cloud technology among big, medium, and small-scale healthcare companies to streamline different business operations, the cloud-based category is expected to grow at a fast rate throughout the projection period.
The Business-to-Consumer segment is expected to account for a significant revenue as well as CAGR in the market. New capabilities like customer behavior analytics allow organizations to effectively keep track of operational workflows and such systems are updated at regular intervals to ensure that they're regularly kept in sync with the most current analytics methodologies, enabling them to perform their tasks efficiently.
The key players operating in the global Healthcare Digital Experience Platform market are Adobe, Oneview Healthcare, Accenture, Sitecore, SoftServe, Cognizant, Liferay Inc., IBM Corporation, Optimizely, Inc., and Wipro Digital
The market is valued at US$ 1.1 billion in 2023.
Increasing demand for digital healthcare experiences to grow the market.
China, the United States, Japan, the United Kingdom, and South Korea are expected to dominate.
The United Kingdom will register a 14.6% CAGR until 2033.
The market’s CAGR from 2023 to 2033 will be 15%.
1. Executive Summary | Healthcare Digital Experience Platform Market
1.1. Global Market Outlook
1.2. Summary of Statistics
1.3. Key arket Characteristics & Attributes
1.4. Future Market Insights Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Risks and Trends Assessment
3.1. Risk Assessment
3.1.1. COVID-19 Crisis and Impact on Healthcare Digital Experience Platform
3.1.2. COVID-19 Impact Benchmark with Previous Crisis
3.1.3. Impact on Market Value (US$ Million)
3.1.4. Assessment by Key Countries
3.1.5. Assessment by Key Market Segments
3.1.6. Action Points and Recommendation for Suppliers
3.2. Key Trends Impacting the Market
3.3. Formulation and Product Development Trends
4. Market Background
4.1. Healthcare Digital Experience Platform Market, by Key Countries
4.2. Healthcare Digital Experience Platform Market Opportunity Assessment (US$ Million)
4.2.1. Total Available Market
4.2.2. Serviceable Addressable Market
4.2.3. Serviceable Obtainable Market
4.3. Market Scenario Forecast
4.3.1. Demand in optimistic Scenario
4.3.2. Demand in Likely Scenario
4.3.3. Demand in Conservative Scenario
4.4. Investment Feasibility Analysis
4.4.1. Investment in Established Markets
4.4.1.1. In Short Term
4.4.1.2. In Long Term
4.4.2. Investment in Emerging Markets
4.4.2.1. In Short Term
4.4.2.2. In Long Term
4.5. Forecast Factors - Relevance & Impact
4.5.1. Top Companies Historical Growth
4.5.2. Growth in Automation, By Country
4.5.3. Patch Management Adoption Rate, By Country
4.6. Market Dynamics
4.6.1. Market Driving Factors and Impact Assessment
4.6.2. Prominent Market Challenges and Impact Assessment
4.6.3. Patch Management Market Opportunities
4.6.4. Prominent Trends in the Global Market & Their Impact Assessment
5. Key Success Factors
5.1. Manufacturers’ Focus on Low Penetration High Growth Markets
5.2. Banking on with Segments High Incremental Opportunity
5.3. Peer Benchmarking
6. Global Healthcare Digital Experience Platform Market Demand Analysis 2018 to 2022 and Forecast, 2023 to 2033
6.1. Historical Market Analysis, 2018 to 2022
6.2. Current and Future Market Projections, 2023 to 2033
6.3. Y-o-Y Growth Trend Analysis
7. Global Healthcare Digital Experience Platform Market Value Analysis 2018 to 2022 and Forecast, 2023 to 2033
7.1. Historical Market Value (US$ Million) Analysis, 2018 to 2022
7.2. Current and Future Market Value (US$ Million) Projections, 2023 to 2033
7.2.1. Y-o-Y Growth Trend Analysis
7.2.2. Absolute $ Opportunity Analysis
8. Global Healthcare Digital Experience Platform Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Component
8.1. Introduction / Key Findings
8.2. Historical Market Size (US$ Million) Analysis By Component, 2018 to 2022
8.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Component, 2023 to 2033
8.3.1. Platform
8.3.2. Services
8.4. Market Attractiveness Analysis By Component
9. Global Healthcare Digital Experience Platform Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Deployment Mode
9.1. Introduction / Key Findings
9.2. Historical Market Size (US$ Million) Analysis By Deployment Mode, 2018 to 2022
9.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Deployment Mode, 2023 to 2033
9.3.1. On-premises
9.3.2. Cloud Based
9.4. Market Attractiveness Analysis By Deployment Mode
10. Global Healthcare Digital Experience Platform Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application
10.1. Introduction / Key Findings
10.2. Historical Market Size (US$ Million) Analysis By Application, 2018 to 2022
10.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Application, 2023 to 2033
10.3.1. Business-to-Consumer (B2C)
10.3.2. Business-to-Business (B2B)
10.3.3. Other Applications
10.4. Market Attractiveness Analysis By Application
11. Global Healthcare Digital Experience Platform Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
11.1. Introduction
11.2. Historical Market Size (US$ Million) Analysis By Region, 2018 to 2022
11.3. Current Market Size (US$ Million) & Analysis and Forecast By Region, 2023 to 2033
11.3.1. North America
11.3.2. Latin America
11.3.3. Europe
11.3.4. Asia Pacific
11.3.5. Middle East and Africa (MEA)
11.4. Market Attractiveness Analysis By Region
12. North America Healthcare Digital Experience Platform Market Analysis 2018 to 2022 and Forecast 2023 to 2033
12.1. Introduction
12.2. Pricing Analysis
12.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
12.4. Market Size (US$ Million) & Forecast By Market Taxonomy, 2023 to 2033
12.4.1. By Country
12.4.1.1. USA
12.4.1.2. Canada
12.4.1.3. Rest of North America
12.4.2. By Component
12.4.3. By Application
12.4.4. By Deployment Mode
12.5. Market Attractiveness Analysis
12.5.1. By Country
12.5.2. By Component
12.5.3. By Application
12.5.4. By Deployment Mode
13. Latin America Healthcare Digital Experience Platform Market Analysis 2018 to 2022 and Forecast 2023 to 2033
13.1. Introduction
13.2. Pricing Analysis
13.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
13.4. Market Size (US$ Million) & Forecast By Market Taxonomy, 2023 to 2033
13.4.1. By Country
13.4.1.1. Brazil
13.4.1.2. Mexico
13.4.1.3. Rest of Latin America
13.4.2. By Component
13.4.3. By Application
13.4.4. By Deployment Mode
13.5. Market Attractiveness Analysis
13.5.1. By Country
13.5.2. By Component
13.5.3. By Application
13.5.4. By Deployment Mode
14. Europe Healthcare Digital Experience Platform Market Analysis 2018 to 2022 and Forecast 2023 to 2033
14.1. Introduction
14.2. Pricing Analysis
14.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
14.4. Market Size (US$ Million) & Forecast By Market Taxonomy, 2023 to 2033
14.4.1. By Country
14.4.1.1. Germany
14.4.1.2. France
14.4.1.3. United kingdom
14.4.1.4. Italy
14.4.1.5. Benelux
14.4.1.6. Nordic Countries
14.4.1.7. Rest of Europe
14.4.2. By Component
14.4.3. By Application
14.4.4. By Deployment Mode
14.5. Market Attractiveness Analysis
14.5.1. By Country
14.5.2. By Component
14.5.3. By Application
14.5.4. By Deployment Mode
15. Asia Pacific Healthcare Digital Experience Platform Market Analysis 2018 to 2022 and Forecast 2023 to 2033
15.1. Introduction
15.2. Pricing Analysis
15.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
15.4. Market Size (US$ Million) & Forecast By Market Taxonomy, 2023 to 2033
15.4.1. By Country
15.4.1.1. China
15.4.1.2. Japan
15.4.1.3. South Korea
15.4.1.4. Rest of Asia Pacific
15.4.2. By Component
15.4.3. By Application
15.4.4. By Deployment Mode
15.5. Market Attractiveness Analysis
15.5.1. By Country
15.5.2. By Component
15.5.3. By Application
15.5.4. By Deployment Mode
16. Middle East and Africa Healthcare Digital Experience Platform Market Analysis 2018 to 2022 and Forecast 2023 to 2033
16.1. Introduction
16.2. Pricing Analysis
16.3. Historical Market Size (US$ Million) Trend Analysis By Market Taxonomy, 2018 to 2022
16.4. Market Size (US$ Million) & Forecast By Market Taxonomy, 2023 to 2033
16.4.1. By Country
16.4.1.1. GCC Countries
16.4.1.2. South Africa
16.4.1.3. Turkey
16.4.1.4. Rest of Middle East and Africa
16.4.2. By Component
16.4.3. By Application
16.4.4. By Deployment Mode
16.5. Market Attractiveness Analysis
16.5.1. By Country
16.5.2. By Component
16.5.3. By Application
16.5.4. By Deployment Mode
17. Key Countries Healthcare Digital Experience Platform Market Analysis 2018 to 2022 and Forecast 2023 to 2033
17.1. Introduction
17.1.1. Market Value Proportion Analysis, By Key Countries
17.1.2. Global Vs. Country Growth Comparison
17.2. US Healthcare Digital Experience Platform Market Analysis
17.2.1. Value Proportion Analysis by Market Taxonomy
17.2.2. Value & Analysis and Forecast by Market Taxonomy, 2018 to 2033
17.2.2.1. By Component
17.2.2.2. By Application
17.2.2.3. By Deployment Mode
17.3. Canada Healthcare Digital Experience Platform Market Analysis
17.3.1. Value Proportion Analysis by Market Taxonomy
17.3.2. Value & Analysis and Forecast by Market Taxonomy, 2018 to 2033
17.3.2.1. By Component
17.3.2.2. By Application
17.3.2.3. By Deployment Mode
17.4. Mexico Healthcare Digital Experience Platform Market Analysis
17.4.1. Value Proportion Analysis by Market Taxonomy
17.4.2. Value & Analysis and Forecast by Market Taxonomy, 2018 to 2033
17.4.2.1. By Component
17.4.2.2. By Application
17.4.2.3. By Deployment Mode
17.5. Brazil Healthcare Digital Experience Platform Market Analysis
17.5.1. Value Proportion Analysis by Market Taxonomy
17.5.2. Value & Analysis and Forecast by Market Taxonomy, 2018 to 2033
17.5.2.1. By Component
17.5.2.2. By Application
17.5.2.3. By Deployment Mode
17.6. Germany Healthcare Digital Experience Platform Market Analysis
17.6.1. Value Proportion Analysis by Market Taxonomy
17.6.2. Value & Analysis and Forecast by Market Taxonomy, 2018 to 2033
17.6.2.1. By Component
17.6.2.2. By Application
17.6.2.3. By Deployment Mode
17.7. France Healthcare Digital Experience Platform Market Analysis
17.7.1. Value Proportion Analysis by Market Taxonomy
17.7.2. Value & Analysis and Forecast by Market Taxonomy, 2018 to 2033
17.7.2.1. By Component
17.7.2.2. By Application
17.7.2.3. By Deployment Mode
17.8. Italy Healthcare Digital Experience Platform Market Analysis
17.8.1. Value Proportion Analysis by Market Taxonomy
17.8.2. Value & Analysis and Forecast by Market Taxonomy, 2018 to 2033
17.8.2.1. By Component
17.8.2.2. By Application
17.8.2.3. By Deployment Mode
17.9. BENELUX Healthcare Digital Experience Platform Market Analysis
17.9.1. Value Proportion Analysis by Market Taxonomy
17.9.2. Value & Analysis and Forecast by Market Taxonomy, 2018 to 2033
17.9.2.1. By Component
17.9.2.2. By Application
17.9.2.3. By Deployment Mode
17.10. UK Healthcare Digital Experience Platform Market Analysis
17.10.1. Value Proportion Analysis by Market Taxonomy
17.10.2. Value & Analysis and Forecast by Market Taxonomy, 2018 to 2033
17.10.2.1. By Component
17.10.2.2. By Application
17.10.2.3. By Deployment Mode
17.11. Nordic Countries Healthcare Digital Experience Platform Market Analysis
17.11.1. Value Proportion Analysis by Market Taxonomy
17.11.2. Value & Analysis and Forecast by Market Taxonomy, 2018 to 2033
17.11.2.1. By Component
17.11.2.2. By Application
17.11.2.3. By Deployment Mode
17.12. China Healthcare Digital Experience Platform Market Analysis
17.12.1. Value Proportion Analysis by Market Taxonomy
17.12.2. Value & Analysis and Forecast by Market Taxonomy, 2018 to 2033
17.12.2.1. By Component
17.12.2.2. By Application
17.12.2.3. By Deployment Mode
17.13. Japan Healthcare Digital Experience Platform Market Analysis
17.13.1. Value Proportion Analysis by Market Taxonomy
17.13.2. Value & Analysis and Forecast by Market Taxonomy, 2018 to 2033
17.13.2.1. By Component
17.13.2.2. By Application
17.13.2.3. By Deployment Mode
17.14. South Korea Healthcare Digital Experience Platform Market Analysis
17.14.1. Value Proportion Analysis by Market Taxonomy
17.14.2. Value & Analysis and Forecast by Market Taxonomy, 2018 to 2033
17.14.2.1. By Component
17.14.2.2. By Application
17.14.2.3. By Deployment Mode
17.15. GCC Countries Healthcare Digital Experience Platform Market Analysis
17.15.1. Value Proportion Analysis by Market Taxonomy
17.15.2. Value & Analysis and Forecast by Market Taxonomy, 2018 to 2033
17.15.2.1. By Component
17.15.2.2. By Application
17.15.2.3. By Deployment Mode
17.16. South Africa Healthcare Digital Experience Platform Market Analysis
17.16.1. Value Proportion Analysis by Market Taxonomy
17.16.2. Value & Analysis and Forecast by Market Taxonomy, 2018 to 2033
17.16.2.1. By Component
17.16.2.2. By Application
17.16.2.3. By Deployment Mode
17.17. Turkey Healthcare Digital Experience Platform Market Analysis
17.17.1. Value Proportion Analysis by Market Taxonomy
17.17.2. Value & Analysis and Forecast by Market Taxonomy, 2018 to 2033
17.17.2.1. By Component
17.17.2.2. By Application
17.17.2.3. By Deployment Mode
17.17.3. Competition Landscape and Player Concentration in the Country
18. Market Structure Analysis
18.1. Market Analysis by Tier of Companies
18.2. Market Concentration
18.3. Market Share Analysis of Top Players
18.4. Market Presence Analysis
18.4.1. By Regional footprint of Players
18.4.2. Product footprint by Players
19. Competition Analysis
19.1. Competition Dashboard
19.2. Competition Benchmarking
19.3. Competition Deep Dive
19.3.1. SoftServe
19.3.1.1. Overview
19.3.1.2. Product Portfolio
19.3.1.3. Sales Footprint
19.3.1.4. Strategy Overview
19.3.2. Accenture
19.3.2.1. Overview
19.3.2.2. Product Portfolio
19.3.2.3. Sales Footprint
19.3.2.4. Strategy Overview
19.3.3. Sitecore
19.3.3.1. Overview
19.3.3.2. Product Portfolio
19.3.3.3. Sales Footprint
19.3.3.4. Strategy Overview
19.3.4. Adobe
19.3.4.1. Overview
19.3.4.2. Product Portfolio
19.3.4.3. Sales Footprint
19.3.4.4. Strategy Overview
19.3.5. Oneview Healthcare
19.3.5.1. Overview
19.3.5.2. Product Portfolio
19.3.5.3. Sales Footprint
19.3.5.4. Strategy Overview
19.3.6. Optimixely, Inc.
19.3.6.1. Overview
19.3.6.2. Product Portfolio
19.3.6.3. Sales Footprint
19.3.6.4. Strategy Overview
19.3.7. Liferay Inc.
19.3.7.1. Overview
19.3.7.2. Product Portfolio
19.3.7.3. Sales Footprint
19.3.7.4. Strategy Overview
19.3.8. IBM Corporation
19.3.8.1. Overview
19.3.8.2. Product Portfolio
19.3.8.3. Sales Footprint
19.3.8.4. Strategy Overview
19.3.9. Cognizant
19.3.9.1. Overview
19.3.9.2. Product Portfolio
19.3.9.3. Sales Footprint
19.3.9.4. Strategy Overview
19.3.10. Wipro Digital
19.3.10.1. Overview
19.3.10.2. Product Portfolio
19.3.10.3. Sales Footprint
19.3.10.4. Strategy Overview
20. Assumptions and Acronyms Used
21. Research Methodology
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