The worldwide hazelnut milk market size is estimated to be USD 86 million in 2024. Displaying a CAGR of 8.3% through 2034, the sector is slated to be worth USD 190 million by the end of the forecast period.
As vegan trends grow, this nut-based milk is becoming a part of a wider variety of products. Thus, the variety of products that are making use of the milk is growing. The emerging usage of hazelnut milk is thus poised to open new avenues for investors. Thus, the adoption of vegan and flexitarian lifestyles is in line to support significant growth of the sector.
The impact of the latest trends on the hazelnut milk market is substantial, with the rise of plant-based diets driving increased consumer demand.
This plant-based milk is beneficial for both lactose-intolerant people and those who are looking after their health in increasing measure. Combining the food product with other flavors and food combinations is also endearing it to consumers.
Global Hazelnut Milk Industry Assessment
| Attributes | Description |
|---|---|
| Historical Size, 2023 | USD 78 million |
| Estimated Size, 2024 | USD 86 million |
| Projected Size, 2034 | USD 190 million |
| Value-based CAGR (2024 to 2034) | 8.3% |
The market demand for specific consumption of hazelnut milk is being driven by a growing interest in functional beverages. With the advent of health trends that popularize the idea of food and beverages having added functionality, the milk is one of the popular products being incorporated into beverages to make them more nutritious.
An important trend in the hazelnut milk market is the expansion of online retail. Analysis of hazelnut milk market distribution channels reveals a significant shift towards e-commerce platforms, driven by consumer preference for convenience and a wider product selection.
Hazelnut milk market global analysis reveals that the demand for organic and non-GMO foods is developing at a stellar rate. Consumers are looking at the labeling of food products as a result of increased consciousness about the ill effects of inorganic and GMO food. Thus, the milk’s organic nature is attracting more consumers.
Niche growth factors for the industry include the rising popularity of specialty coffee shops and artisanal beverage trends, where the milk is favored for its unique flavor profile. Additionally, the growth of the organic and clean-label movement is driving demand for premium, minimally processed versions of the product.
Innovations in functional ingredients, such as adding adaptogens and probiotics, appeal to health-focused consumers. The increasing prevalence of food allergies and intolerances is also boosting demand for nut-based milk alternatives.
Import and export dynamics in the hazelnut milk industry also influence demand, as the product is still new and its production involves a significant amount of raw material crossing borders. Hence, a robust CAGR has been predicted for the industry.
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Personalized Nutrition and Custom Blends
The global hazelnut milk industry overview suggests a growing trend in the sector is the demand for personalized nutrition and custom blends. Consumers are increasingly seeking products tailored to their individual health needs and preferences. This has led to the emergence of varieties fortified with specific nutrients, such as added proteins, vitamins, and minerals, catering to various dietary requirements.
Companies are offering custom blend services, where customers can choose the proportion of hazelnuts, sweetness levels, and additional flavors or supplements to create a personalized beverage. This trend is supported by advancements in food technology and a rising consumer awareness of the benefits of customized nutrition, providing a unique selling proposition for brands that embrace it.
Eco-Conscious Packaging Innovations
The hazelnut milk market’s latest trends indicate a shift towards eco-conscious packaging innovations. With the increasing environmental awareness among consumers, brands are exploring sustainable packaging options to reduce their carbon footprint and appeal to environmentally conscious buyers.
Packaging innovations include biodegradable cartons, plant-based plastic bottles, and reusable glass containers. Many companies are even experimenting with zero-waste packaging models, such as refill stations or subscription services that deliver milk in reusable containers and collect it for cleaning and reuse. This trend not only helps reduce waste but also enhances brand image and loyalty among consumers who prioritize sustainability.
Culinary and Functional Uses Beyond Beverages
One of the key growth factors influencing the hazelnut milk market is the growing usage of this nut-based milk beyond raw consumption. While the milk is primarily consumed as a beverage, an emerging trend is its growing use in culinary and functional applications.
Chefs and home cooks are increasingly incorporating the milk into a variety of recipes, from savory dishes to desserts, due to its rich flavor and creamy texture. It is being used as a base for soups, sauces, and dressings, as well as in baking and confectionery.
The functional food trend is seeing the milk being used in health-focused products such as protein shakes, meal replacement drinks, and wellness shots. This diversification of use not only expands the demand for the product but also highlights its versatility as an ingredient, driving demand in both the food service and retail sectors.
Functional and Adaptogenic Blends
An emerging trend in the hazelnut milk sector is the development of functional and adaptogenic blends, guided by innovations in the food and beverage industry for hazelnut milk. Beyond traditional flavors, manufacturers are infusing hazelnut milk with adaptogenic herbs and spices known for their health benefits, such as turmeric, ginger, ashwagandha, and maca. These ingredients are believed to help the body adapt to stress, enhance immunity, and improve overall well-being.
Functional additives like collagen peptides, MCT oil, and hemp extracts are also being incorporated into the milk to cater to specific health goals such as joint health, cognitive function, and energy boost. This trend appeals to health-conscious consumers seeking innovative beverages that offer both nutrition and functional benefits beyond basic hydration.
Regulatory Challenges to Eat into Demand
One significant restraint for the sector is regulatory challenges related to labeling and ingredient standards. Different regions have varying regulations regarding the use of terms like "milk" and "dairy" for plant-based products, which can create confusion among consumers and hinder growth.
Obtaining certifications for organic or non-GMO products can be costly and time-consuming for manufacturers, limiting their ability to compete effectively. These regulatory hurdles not only impact product formulation and advertising but also add complexity to supply chain management and international trade. They pose challenges for industry players aiming for global expansion.
The below table presents the expected CAGR for the global sector over several semi-annual periods spanning from 2024 to 2034. For the first half (H1) from 2023 to 2033, the sector is expected to grow at a CAGR of 8.1%. For the second half (H2), growth is predicted at a CAGR of 8.4%.
| Particular | Value CAGR |
|---|---|
| H1 | 8.1% (2023 to 2033) |
| H2 | 8.4% (2023 to 2033) |
| H1 | 8.6% (2024 to 2034) |
| H2 | 8.5% (2024 to 2034) |
Moving forward to the subsequent period, from H1 2024 to H2 2034, the CAGR is foreseen to be 8.6% in the first half and 8.5% in the second half. Thus, it is clear that progress in the first half will happen slightly quicker than in the second half.
Global sales of hazelnut milk totaled USD 66 million in 2019. Throughout the historical period, the industry grew at a CAGR of 8.4%, reaching a size of USD 78 million in 2023.
The pandemic highlighted the necessity of eating healthy. As such, a significant number of people shifted to eating non-GMO and organic products. Niche food items like plant-based milk started entering the mainstream. Thus, the sector progressed at a promising rate in the historical period and more eyes were drawn to the milk.
The progress of the industry in the forecast period is set to be slightly lower in comparison with the historical period. However, there are abundant opportunities in the sector for investors as consumer interest in nut-based beverages continues to rise.
Market strategies in the hazelnut industry include leveraging social media to highlight the nutritious content of milk derived from hazelnut. A considerable number of consumers look at social media influencers for dietary recommendations and suggestions to eat more healthily.
Many influencers highlight the nutritious content of the product and companies can increase scope by partnering with them. Aside from social media influencers, dieticians are also recommending the milk at a higher rate. Especially for vegan diet plans, the milk is considered a convenient nutritious option.
Tier 1 companies that have a notable presence in the industry include Danone S.A., The Hain Celestrial Group Inc., Blue Diamon Growers, and Nestle S.A. Tier 1 companies hold about 46% of the revenue generation capabilities in the sector.
Danone, through its brand Alpro, focuses on sustainability in the production of its products. The brand of The Hain Celestial Group Inc. is Dream. Dream is well-known for its plant-based beverages and its hazelnut milk is also increasing in popularity.
Blue Diamond Growers’ almond milk capabilities make the company well-suited to the hazelnut business too. The company’s hazelnut arm is thus growing too. Another company looking at all-around plant-based milk growth is Nestle, which offers flavored versions of the product.
Prominent tier 2 companies in the sector include Elmhurst 1925 and Pacific Foods. These tier 2 companies account for about 6.3% of the total revenue generated in the sector, lower than both tier 1 and tier 3 companies.
Elmhurst 1925 promises minimal processing in the manufacturing of its product. The focus on organic food is also evident in the advertising of Pacific Foods’ plant-based milks.
Certain notable tier 3 companies are MALK Organics and Nutpods. Tier 3 companies control a significant revenue share of the industry, 47.7%, more than tier 2 companies.
As the name suggests, MALK Organics’ focus is on providing organic products to consumers. The company boasts of providing pure and unfiltered products to its consumers, meaning no preservative use. Providing clean products is also the focus of Nutpods. The company also aims to increase its presence in the sector by offering diversity in flavors.
Europe, spearheaded by Germany and the United Kingdom, is becoming a hotspot for nut-based beverage manufacturers. Vegan trends in the region are being boosted by the greater attention being paid to bodies by the younger generations. In North America, the strong presence of multinational giants is felt. The Asia Pacific sees several countries boast a strong milk tradition as well as a strong milk population.
| Countries | CAGR (2024 to 2034) |
|---|---|
| China | 8.1% |
| United States | 8% |
| United Kingdom | 8.4% |
| Japan | 8.6% |
| India | 8.6% |
| Indonesia | 8.8% |
| Australia | 8.6% |
| Italy | 9.7% |
| Spain | 9.5% |
| France | 9.1% |
| Germany | 8.5% |
| Canada | 8.4% |
The United States industry is poised to progress at a CAGR of 8% during the assessment period. This can be attributed to increasing prevalence of many lifestyle-related diseases and growing consumer demand for plant-based beverages.
The United States’ struggle with obesity is well documented. Thus, a number of people in the country are turning to vegan and gluten-free diets, including nut-based milks.
Consumers in the United States are also increasingly preferring food that is produced sustainably. Thus, eco-friendly practices are being highlighted by advertisers in the sector.
Demand for hazelnut milk in Italy is set to register a CAGR of 9.7%, making the country one of the most lucrative ones for the product in Europe. The hazelnut milk sector is progressing in Italy due to its cultural affinity for hazelnuts, which are a staple ingredient in Italian cuisine, particularly in desserts like Nutella.
The familiarity and appreciation for hazelnuts have translated into a natural acceptance of the milk as a dairy alternative. Additionally, Italy's strong agricultural traditions and emphasis on quality ingredients support the production of high-quality hazelnut milk locally.
Health-conscious Italian consumers are also increasingly embracing plant-based diets. This is driving demand for hazelnut milk as a nutritious and flavorful alternative to dairy products.
Demand in the United Kingdom is forecast to increase at a CAGR of 8.4% over the next ten years. The industry in the nation benefits from a strong café culture and a thriving food service industry.
Hazelnut milk is increasingly offered as an option in coffee shops and restaurants, catering to consumers looking to customize their beverages with plant-based alternatives. The availability and promotion of hazelnut milk through retail channels and specialty health food stores have contributed to its growth.
Brands are innovating with new flavors and fortified varieties to meet diverse consumer preferences. This is expected to further fuel expansion of the sector in the United Kingdom during the assessment period.
The section below offers in-depth insights into leading segments. Detailed hazelnut milk market segmentation can help companies invest in demanding products to boost revenues and stay ahead. Liquid is the most popular form among consumers. Supermarkets are the most common distribution channel.
| Segment | Liquid (Form) |
|---|---|
| Value Share (2024) | 67.8% |
Liquid hazelnut milk is predicted to account for 67.8% of the industry share in 2024. Liquid milk is easy to imbibe, being ready to drink. The application of liquid milk in various food applications, including beverages and baking, also helps the segment rise to the top. The dominance of liquid in all types of milk is also translated into the hazelnut milk sector.
| Segment | Supermarket (Distribution Channel) |
|---|---|
| Value Share (2024) | 34.5% |
Supermarkets are anticipated to account for a value share of around 34.5% in 2024. These stores are the top dog when it comes to distribution channels as the customer traffic in these stores ensures a steady stream of sales.
The convenience afforded by the stores is also aiding the segment rise to the top. By allowing shoppers to shop at leisure, these stores ensure a constant line of consumers. The dairy sections of these units are also well-stocked. Thus, consumers have the convenience of shopping for all their milk needs in these stores.
The attractive displays showcased in supermarkets also attract consumers. These stores are always on the lookout for novel items. Hazelnut milk, as a relatively novel item in the milk section, thus receives prominent billing in these stores.
The landscape of the milk product is heavily fragmented. Local companies tussle it out with big-name brands for recognition. Generally, players in this sector are also heavily involved in other plant-based milk production. Gradually, companies in the dairy section are also making their way to the hazelnut milk realm. New products are being constantly launched with attractive packaging by players to stay ahead.
Key Industrial Developments
The size of the hazelnut milk sector is estimated to be USD 86 million in 2024.
The industry is expected to increase at a CAGR of 8.3% over the forecast period.
The target sector is forecast to reach a size of USD 190 million by 2034.
Galaxy Nutritional Foods, Inc. and Nature's Choice B.V.
Sales in the nation are set to register a CAGR of 8% through 2034.
Based on the form, the hazelnut milk market is divided into powder and liquid.
Based on the end user the sector is categorized into food and beverages, nutraceuticals and baby food, personal care, pharmaceuticals, and others.
Different sales channels include supermarket, hypermarket, online retail, and others.
The sector has been analyzed with the following regions covered: North America, Latin America, Europe, South Asia, East Asia, Oceania, and the Middle East and Africa.
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Hazelnut Milk Market
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