The hard seltzer market size is projected to be valued at USD 16.75 billion in 2023 and is expected to rise to USD 76.87 billion by 2033. The sales of hard seltzer are expected to record a significant CAGR of 16.46% during the forecast period. Various factors propelling the demand for hard seltzer market are:
Hard seltzer is a popular alcoholic beverage that has exploded on the market. The beverage is made up of carbonated water, alcohol, and fruit flavorings. It is lighter, more refreshing, and contains fewer calories than beer and other traditional alcoholic beverages.
Millennials and Gen Z consumers, who consume regular, prefer light, refreshing, and low-calorie beverages. Hard seltzers fit the bill perfectly and have become a popular drink for many.
One of the main factors boosting hard seltzer consumption and fueling its demand around the world is the expanding diversity of consumer cultural groupings and the occurrence of consumer social status.
Hard seltzer brands have become more competitive as a result of rising beverage consumption, which has stimulated the development of new flavors and increased consumption. As they provide a variety of flavors in addition to those offered by mega breweries, hard seltzers are becoming more and more popular.
Millennials all around the world are becoming more and more enamored with craft hard seltzers that have distinctive ingredients and flavor combinations that combine salty, fruity, and acidic flavors.
The development of new brewing technologies in emerging economies has also influenced generations' rising consumption habits. As a result, sizable brewers are likewise responding to changing consumer demands by making changes.
The growing use of social media websites and applications has resulted from increased internet penetration in countries all over the world. As a result, key players are promoting their hard seltzers on social media platforms. Furthermore, collaborations between key players and online stores are assisting them in promoting their products online via various platforms.
| Attribute | Details |
|---|---|
| Hard Seltzer Market Estimated Size (2023) | USD 16.75 billion |
| Hard Seltzer Market CAGR (2023 to 2033) | 16.46% |
| Hard Seltzer Market Forecasted Size (2033) | USD 76.87 billion |
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The demand for hard seltzer has been increasing over the past few years. Consumption of alcoholic beverages such as hard seltzer has emerged as a lifestyle choice.
For the younger generation, a place for socialization such as clubs, restaurants, pubs, bars, and restaurants has contributed to the surging trend of eating out of the home.
One of the main factors driving the growth of the hard seltzer market is the increasing demand for low-calorie and low-sugar alcoholic beverages. Health-conscious consumers are looking for alcoholic beverages that align with their dietary preferences and hard seltzer offers a viable option.
Higher availability of hard seltzer across retail stores and a surge in retail outlets with counters dedicated to alcohol sales are enabling consumers to shape and design their mini bars at home with the changing trend of personalization.
The market is also expected to continue to attract new players, with both established alcoholic beverage companies and new entrants looking to capitalize on the growing demand. However, with increasing competition, companies need to differentiate themselves through innovative flavors, marketing strategies, and brand positioning.
Future Market Insights projects the market to remain steady, exhibiting growth at 16.46% CAGR between 2023 and 2033 in comparison to the CAGR of 16.38% posted between 2018 and 2022.
As of 2022, the 5.0% to 6.9% ABV hard seltzers are the leading revenue generator, accounting for more than 52% of the market share. This growth is mainly attributed to the trend of moderation, which is gaining popularity, particularly in the United States. In response, several players in the alcohol industry have been expanding their product lines by offering low-alcohol drinks.
The sales of 1.0% to 4.9% ABV hard seltzers are projected to increase at a CAGR of around 24% between 2023 and 2032. This growth is due to the growing awareness of general well-being, prompting individuals of all age groups to cut back on alcohol consumption. In recent years, there has been a significant surge in online forums discussing the reduction of drinking and a noticeable decrease in conversations regarding casual and high-drinking events.
The bottle is a high-end, real, safe, and organic substance. Since PET bottles are unbreakable, they are safe, transparent, and lightweight. Hard seltzer's carbon dioxide content is preserved for a longer amount of time in bottles, preserving the hard seltzer's flavor and quality. Glass is 100% recyclable, reusable, and dependable, and is predicted to fuel the expansion of the bottle segment in the years to come.
The leading distribution channel segment is off-trade. Attributable to a well-established infrastructure that includes hypermarkets, supermarkets, convenience stores, micro-markets, and wine and spirit shops, the segment is expected to generate more than 71.0% of global hard seltzer market sales in 2022. End-users prefer purchasing their favorite hard seltzer drinks through these options because the stores are known to offer deep discounts and special deals on the product.
From 2022 to 2030, the on-trade distribution channel segment is expected to grow at a swift rate of more than 23.5%. Outlets such as bars, clubs, hotels, and lounges are examples of on-trade distribution channels.
Principal Consultant
The growth of new small microbreweries over the last few years is a key predictor of the industry's capacity for innovation. As some consumers appear to be switching to reduced products like non-alcoholic and low-alcohol varieties in this category, the overall alcohol content and harmful use of alcohol in Europe have decreased. This is anticipated to profitably boost the market growth in the region.
The rise of the hard seltzer market in the region has been facilitated by the American breweries' quick expansion. The success of the market can be attributed to multiple product launches, a diverse product portfolio, easy availability, and the entry of new players. Sudwerk Brewing Co., based in California, for example, released ‘Life Is Hard Seltzer’ in May 2020. Besides, several Americans are influenced by the wide range of flavors available in hard seltzer.
As hard seltzer consumption is higher in China, Japan, and India than in other nations. The Asia Pacific region is predicted to capture a substantial share of the global market. The total amount of hard seltzer consumed in 2016 was 41.8 million kiloliters or 22.4% of the world's hard seltzer consumption. In addition, Japan and India consumed 5.6 million kiloliters and 2.7 million kiloliters of hard seltzer, respectively, accounting for 2.8% and 1.4% of the world's total consumption in 2016.
With a 36% share, China is the leading consumer in the region. Furthermore, the Chinese market is slowly maturing, with almost everyone in the country fully aware of the various types of hard seltzer.
Key Companies Profile
White Claw - White Claw is one of the well-known brands in the hard seltzer market. Launched in 2016, it quickly became a cultural phenomenon in the United States and played a significant role in the growth of the market.
Truly - Truly is another popular hard seltzer brand in the United States. It was launched in 2016 by the Boston Beer Company and has since gained a loyal following among consumers.
Bud Light Seltzer - Bud Light Seltzer is a brand of hard seltzer launched by Anheuser-Busch InBev in 2020. It has quickly become one of the top-selling hard seltzer brands in the United States.
Vizzy - Vizzy is a newer entrant in the hard seltzer market, launched by Molson Coors in 2020. It distinguishes itself from other brands by offering antioxidant-infused hard seltzers.
Bon & Viv - Bon & Viv is a brand of hard seltzer owned by Anheuser-Busch InBev. It launched in 2016 and is known for its unique flavors.
Crook & Marker - Crook & Marker is a brand of hard seltzer that stands out for its low-calorie and low-sugar offerings. It was launched in 2019 and has since gained popularity among health-conscious consumers.
Truly Lemonade - Truly Lemonade is a line of hard seltzers offered by Truly. It was launched in 2020 and has quickly become a fan favorite for its refreshing lemonade flavors.
High Noon - High Noon is a brand of hard seltzer known for its unique packaging and flavors. It was launched in 2019 and has quickly gained a loyal following among consumers.
Smirnoff Seltzer - Smirnoff Seltzer is a brand of hard seltzer owned by Diageo. It was launched in 2019 and offers a wide range of flavors.
Corona Hard Seltzer - Corona Hard Seltzer is a brand of hard seltzer launched by Constellation Brands in 2020. It is known for its beachy branding and tropical flavors.
As the market continues to grow, we can expect to see new entrants and innovations from existing players looking to capture a huge share of the market.
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| Attribute | Details |
|---|---|
| Growth Rate | CAGR of 16.46% from 2023 to 2033 |
| Base Year of Estimation | 2023 |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Revenue in USD billion and Volume in Units and F-CAGR from 2023 to 2033 |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, growth factors, Trends, and Pricing Analysis |
| Key Segments Covered | ABV Content, Packaging, Distribution Channel, By Region |
| Regions Covered | North America; Latin America; Europe; East Asia; South Asia; The Middle East & Africa; Oceania |
| Key Countries Profiled | The United States, Canada, Brazil, Mexico, Germany, Italy, France, The United Kingdom, Spain, Russia, China, Japan, India, GCC Countries, Australia |
| Key Companies Profiled | Heineken N.V.; Carlsberg A/S; United Breweries Holdings Limited; Devans Modern Breweries Ltd.; Diageo PLC; Carlsberg India Pvt. Ltd.; Anheuser-Busch InBev.; B9 Beverages Pvt. Ltd.; Crown Hard Seltzers India Limited (AB InBev); Radico Khaitan Ltd.; Beijing Enterprises Holdings Limited; Dogfish Head Craft Brewery, Inc.; Squatters Pubs and Craft Hard Seltzers; Sierra Nevada Brewing Co.; The Boston Hard Seltzer Company, Inc. |
| Customization & Pricing | Available upon Request |
Innovation in products fuels the business scale of the market.
Expanding the diversity of consumer cultural groupings drives sales.
The popularity of microbreweries and homebrewing supports market expansion.
Europe’s hard seltzers market is expected to capture an 8.3% CAGR.
The United States is estimated to secure a CAGR of 5.8% from 2023 to 2033.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By ABV Content 5.1. ABV Less Than 5% 5.2. ABV More Than 5% 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Packaging 6.1. Metal Cans 6.2. Glass Bottles 6.3. Plastic Bottles 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 7.1. Online Retail 7.2. Distributors 7.3. Hypermarket 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. North America 8.2. Latin America 8.3. Europe 8.4. Asia Pacific 8.5. MEA 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. Key Countries Market Analysis 15. Market Structure Analysis 16. Competition Analysis 16.1. The Coca-Cola Company 16.2. Mark Anthony Brands International 16.3. Heineken N.V. 16.4. Anheuser-Busch InBev 16.5. Diageo plc 16.6. Kopparberg 16.7. The Boston Beer Company 16.8. Constellation Brands, Inc. 16.9. Molson Coors Beverage Company 16.10. San Juan Seltzer, Inc. 17. Assumptions & Acronyms Used 18. Research Methodology
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