Handloom Product Market Outlook

The handloom product market is projected to be valued at US$ 8,190.1 million in 2024 and is expected to rise to US$ 18,179.1 million by 2034. The global handloom product market is expected to evolve at a CAGR of 8.30% during the forecast period.

Key Market Drivers

The handloom product market generated an estimated revenue of US$ 6,237.1 million in 2019. In four years, the market grew at a pace of 5.40% and added a staggering revenue of US$ 953 million. Several reasons can be attributed to this growth:

  • The desire for unique and personalized products and the customization options offered by handwoven textiles in terms of colors, patterns, and designs
  • Improved access to global markets, facilitated by e-commerce platforms and international trade agreements in the developing and underdeveloped countries
  • Rising demand for sustainable and ethical products crafted using traditional methods and natural fibers in the general population all over the world
  • Heightened appreciation for the cultural heritage and authenticity associated with handloom products in countries like China, India, and African countries
  • Increased incorporation of handwoven textiles into the collections of brands and designers to cater to the demands of eco-conscious consumers
  • Government initiatives and support in promoting handloom industries by providing subsidies, tax rebates, training institutes, etc.
  • Incorporating handloom products by corporates into their CSR initiatives, emphasizing the support of local artisans and sustainable practices
Attributes Key Statistics
Expected Base Year Value (2024) US$ 8,190.1 million
Anticipated Forecast Value (2034) US$ 18,179.1 million
Estimated Growth (2024 to 2034) 8.30%

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Consumption Analysis of the Handloom Product Market

  • Individuals with a keen interest in cultural heritage and traditional craftsmanship form one of the leading consumer groups in the handloom product market.
  • Fashion-forward consumers also contribute significantly to the handloom product market. These individuals are drawn to the exclusivity, intricate designs, and customization options handwoven textiles offer.
  • Eco-conscious and nature-loving consumers committed to sustainable and eco-friendly lifestyles choose handloom products. They see handloom products as a perfect way to support environmentally responsible practices.
  • Interior designers and home décor enthusiasts also consume a substantial amount of handloom products. They use home textiles like rugs, cushions, and curtains to create distinctive living spaces.
  • In countries like India, handloom products, especially intricately woven saris and garments, are famous for weddings and special occasions. Both male and female consumers contribute to the demand for handloom products in the bridal and festive wear segment.

Historical Analysis of the Handloom Product Market

The market for handloom products relies heavily on changing consumer preferences, such as a growing interest in sustainable and ethically produced goods. Various other factors, such as the economic condition and the financial situation of the people, also decide the fate of that market. Besides this, government policies also influence the market growth for handloom products.

The handloom product market has gone through a series of ups and downs in the past few years. During the pandemic, the world faced sudden shutdowns, and the market experienced an exponential plunge due to decreased consumer demand as people started spending less on non-essential commodities. The lockdown also meant reduced production capabilities coupled with disrupted supply chains.

Post-pandemic, the market began to pick some pace due to the increased digital adoption. The pandemic has already heightened the awareness about sustainability. This led to an increased demand for these garments in the international marketplace. With the opening of economies all around the world, the market started proliferating and has now reached a level of stability.

Attributes Key Statistics
Market Value (2019) US$ 6,237.1 million
Market Value (2023) US$ 7,697.4 million
Estimated Growth (2019 to 2023) 5.40%
Sudip Saha
Sudip Saha

Principal Consultant

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Restraining Factors Adversely Affecting the Handloom Product Market

The handloom product market is anticipated to surpass a global valuation of US$ 18,179.1 million by the year 2034, with a growth rate of 8.30%. While the market is expected to experience substantial growth, several restraining factors could adversely affect its development:

  • Competition from mass-produced textiles and clothing is one of the key challenges in the market for handloom products. People prefer mass-produced textiles as they are inexpensive, readily available, and versatile.
  • The industry still relies on manual craftsmanship, and the production process often has limited technological integration. This limits the production capabilities of the manufacturing units, thus hampering the market.
  • The handloom industry also requires skilled workers who possess knowledge of traditional weaving techniques. Younger generations have little to no interest in the handloom industry, potentially affecting the industry's capacity to meet future demand.
  • Handloom manufacturers are usually small-scale enterprises situated in semi-urban and rural areas. These companies fail to generate enough revenue to invest in marketing and advertisements. This limits the visibility and awareness regarding the products.

Category-wise Insights

Consumer Demand for Handloom Sarees Touches the Skies Worldwide

In the past few years, there has been a noticeable push toward sustainable products in the general population all over the world. In countries like India, Sri Lanka, Nepal, etc., where sarees are essential in women’s wardrobes, it is observed that there is a considerable demand for handwoven sarees. This demand can be attributed to the familiarity and long tradition of handmade sarees since the beginning of the time.

Attributes Details
Product Type Sarees
Market Share 35.20%

Based on product type, sarees dominate the global market for handloom products with a whopping share of 35.20%. Due to social media and short video platforms, handmade sarees are also finding their place in the younger demographic. These individuals are drawn to the sustainability and long durability of sarees. Besides this, fashion designers and influencers are also playing a pivotal role in showcasing handloom sarees in diverse and innovative ways, thus contributing to the market's overall expansion.

Cotton Handloom Products Gains Popularity Among Consumers Worldwide

Handloom products are generally popular in countries like India, China, and other ASEAN countries. These economies fall under the geographical belt, where the temperature is usually high throughout the year. Cotton clothes are best suited for this climatic condition as they allow breathability, softness, and comfort. Handloom products manufacturers have responded to this demand by curating products like sarees, shirts, and other wearables from cotton.

Attributes Details
Material Type Cotton
Market share 36.70%

Based on material type, handloom products made from cotton dominate the global market with a remarkable share of 36.70%. The demand for cotton handloom products is also increasing in these areas due to their affordability and accessibility. Cotton is available everywhere in the world, making it a perfect choice for a diverse consumer base.

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Country-wise Insights

The section analyzes the handloom product market by countries, including China, India, the United States, Germany, and Australia. The table presents the CAGR for each country, indicating the expected market growth in that country through 2034.

Countries CAGR
India 11.10%
Australia 9.50%
China 8.40%
Germany 7.60%
The United States 5.90%

Handloom Product Market in India

India is one of the leading countries in this market. The India handloom product market is anticipated to retain its dominance by progressing at an annual growth rate of 11.10% till 2034.

Indians have been wearing handloom products since ancient times. This familiarity has driven a substantial demand for handloom products, especially sarees and dhotis, in the Indian general population. Besides this, cotton is available in abundance in the Deccan plateau region, enabling small-sized manufacturers to procure raw materials at an affordable cost. This cuts down the production cost, leaving a great scope for profits.

Handloom Product Market in Australia

Australia is the leading market for handloom products outside Asia. Over the next ten years, Australia’s demand for handloom products is projected to rise at a 9.50% CAGR.

More than 90 percent of the population in Australia resides in the coastal areas. The climatic conditions in these areas constitute humid weather and warm currents. In such a scenario, people prefer handloom clothes that offer maximum breathability and comfort. This is the reason why handloom products, especially those made of cotton for leisure, are gaining more popularity in the Australian continent.

Handloom Product Market in China

China is another Asian country in the market. Over the next ten years, the demand for handloom products in China is projected to rise at an 8.40% CAGR.

With the rising disposable incomes of the Chinese middle class, more consumers can afford luxury clothing items. This has a significant impact not just on the domestic market but also on the international marketplace. Moreover, Chinese consumers often look toward global fashion trends, and since sustainable clothing is an ongoing trend, the demand for handloom products is touching the skies in the country.

Handloom Product Market in Germany

In the European region, Germany leads the market for handloom products. The market in Germany is poised to showcase a 7.60% advancement per year from 2024 to 2034.

Germany has a strong cultural appreciation for craftsmanship and high-quality products. Handloom products, with their intricate weaving techniques and unique designs, have gained tremendous traction in the German general population. Not only this, ethical consumerism, where consumers prioritize products that are produced under fair labor conditions, is also trending in Germany.

Handloom Product Market in the United States

The United States handloom product market is anticipated to register a CAGR of 5.90% through 2034.

Influencers in the United States are the promoters of handloom products. These influencers, with millions of followers, are collaborating with manufacturers in and around the North American region.

Competitive Landscape

The market for handloom products is filled with players like FabIndia, Khadi and Village Industries Commision, Mungo Design, Looms of Ladakh, etc. These players hold a significant part of the overall handloom product market valuation. Market players are inclined to invest in research and development to increase the affordability, sustainability, and accessibility of their products. There is a presence of smaller companies, too, in the market. These companies bring niche or specialized products to the market, catering to specific consumer needs or preferences.

Recent Developments

  • Recently, FabIndia, a leading player in the handloom product market, introduced its latest collection, ‘Svarnim,’ showcasing the rich cultural diversity of India.Top of Form
  • In 2023, the Khadi and Village Industries Commission (KVIC) unveiled a redesigned Khadi India store at the Indian Institute of Technology (IIT) Campus in Delhi, intending to promote handloom products in the national capital.

Key Companies in the Market

  • FabIndia (India)
  • Khadi & Village Industries Commission (KVIC) (India)
  • Handloom House (Bangladesh)
  • Apolis (United States)
  • Neeru's (India)
  • Anokhi (India)
  • Tantuja (India)
  • Mungo Design (South Africa)
  • Looms of Ladakh (India)
  • Ikat Story (India)
  • Loom & Last (United Kingdom)
  • Le Souk (Tunisia)
  • Handloom Weaving (Sri Lanka)
  • Jugmug Thela (India)
  • Bhane (India)

Key Market Segmentation

By Product Type:

  • Sarees
  • Apparel & Accessories
  • Bedding & Bath
  • Carpet, Mats, & Rugs
  • Others

By Material:

  • Cotton
  • Silk
  • Linen
  • Wool

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • The Middle East and Africa

Frequently Asked Questions

How Much is the Handloom Product Market Currently Worth?

The global handloom product market size is expected to be worth US$ 8,190.1 million in 2024.

What is the Sales Forecast for Handloom Product Through 2034?

The market for handloom products is expected to reach US$ 18,179.1 million by 2034.

At What Rate Is the Handloom Product Market Growing Across the World?

The market for handloom products is growing at 8.30% from 2024 to 2034.

Who are the Key Manufacturing Companies in the Market?

FabIndia, Khadi and Village Industries Commision, Mungo Design, and Looms of Ladakh.

Which is the Preferred Material Type in the Handloom Product Market?

Cotton handloom products dominate the market, with an overall share of 36.70%.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2019 to 2023

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2024 to 2034

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2019 to 2023

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2024 to 2034

        5.3.1. Sarees

        5.3.2. Apparel & Accessories

        5.3.3. Bedding & Bath

        5.3.4. Carpet, Mats, & Rugs

        5.3.5. Others

    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2019 to 2023

    5.5. Absolute $ Opportunity Analysis By Product Type, 2024 to 2034

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Material

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Material, 2019 to 2023

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Material, 2024 to 2034

        6.3.1. Cotton

        6.3.2. Silk

        6.3.3. Linen

        6.3.4. Wool

    6.4. Y-o-Y Growth Trend Analysis By Material, 2019 to 2023

    6.5. Absolute $ Opportunity Analysis By Material, 2024 to 2034

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2019 to 2023

    7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2024 to 2034

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Western Europe

        7.3.4. Eastern Europe

        7.3.5. South Asia and Pacific

        7.3.6. East Asia

        7.3.7. Middle East and Africa

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023

    8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034

        8.2.1. By Country

            8.2.1.1. USA

            8.2.1.2. Canada

        8.2.2. By Product Type

        8.2.3. By Material

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Product Type

        8.3.3. By Material

    8.4. Key Takeaways

9. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023

    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Product Type

        9.2.3. By Material

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Product Type

        9.3.3. By Material

    9.4. Key Takeaways

10. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023

    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. UK

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Western Europe

        10.2.2. By Product Type

        10.2.3. By Material

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product Type

        10.3.3. By Material

    10.4. Key Takeaways

11. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034

        11.2.1. By Country

            11.2.1.1. Poland

            11.2.1.2. Russia

            11.2.1.3. Czech Republic

            11.2.1.4. Romania

            11.2.1.5. Rest of Eastern Europe

        11.2.2. By Product Type

        11.2.3. By Material

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product Type

        11.3.3. By Material

    11.4. Key Takeaways

12. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034

        12.2.1. By Country

            12.2.1.1. India

            12.2.1.2. Bangladesh

            12.2.1.3. Australia

            12.2.1.4. New Zealand

            12.2.1.5. Rest of South Asia and Pacific

        12.2.2. By Product Type

        12.2.3. By Material

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product Type

        12.3.3. By Material

    12.4. Key Takeaways

13. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023

    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. Japan

            13.2.1.3. South Korea

        13.2.2. By Product Type

        13.2.3. By Material

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Product Type

        13.3.3. By Material

    13.4. Key Takeaways

14. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023

    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034

        14.2.1. By Country

            14.2.1.1. GCC Countries

            14.2.1.2. South Africa

            14.2.1.3. Israel

            14.2.1.4. Rest of MEA

        14.2.2. By Product Type

        14.2.3. By Material

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Product Type

        14.3.3. By Material

    14.4. Key Takeaways

15. Key Countries Market Analysis

    15.1. USA

        15.1.1. Pricing Analysis

        15.1.2. Market Share Analysis, 2023

            15.1.2.1. By Product Type

            15.1.2.2. By Material

    15.2. Canada

        15.2.1. Pricing Analysis

        15.2.2. Market Share Analysis, 2023

            15.2.2.1. By Product Type

            15.2.2.2. By Material

    15.3. Brazil

        15.3.1. Pricing Analysis

        15.3.2. Market Share Analysis, 2023

            15.3.2.1. By Product Type

            15.3.2.2. By Material

    15.4. Mexico

        15.4.1. Pricing Analysis

        15.4.2. Market Share Analysis, 2023

            15.4.2.1. By Product Type

            15.4.2.2. By Material

    15.5. Germany

        15.5.1. Pricing Analysis

        15.5.2. Market Share Analysis, 2023

            15.5.2.1. By Product Type

            15.5.2.2. By Material

    15.6. UK

        15.6.1. Pricing Analysis

        15.6.2. Market Share Analysis, 2023

            15.6.2.1. By Product Type

            15.6.2.2. By Material

    15.7. France

        15.7.1. Pricing Analysis

        15.7.2. Market Share Analysis, 2023

            15.7.2.1. By Product Type

            15.7.2.2. By Material

    15.8. Spain

        15.8.1. Pricing Analysis

        15.8.2. Market Share Analysis, 2023

            15.8.2.1. By Product Type

            15.8.2.2. By Material

    15.9. Italy

        15.9.1. Pricing Analysis

        15.9.2. Market Share Analysis, 2023

            15.9.2.1. By Product Type

            15.9.2.2. By Material

    15.10. Poland

        15.10.1. Pricing Analysis

        15.10.2. Market Share Analysis, 2023

            15.10.2.1. By Product Type

            15.10.2.2. By Material

    15.11. Russia

        15.11.1. Pricing Analysis

        15.11.2. Market Share Analysis, 2023

            15.11.2.1. By Product Type

            15.11.2.2. By Material

    15.12. Czech Republic

        15.12.1. Pricing Analysis

        15.12.2. Market Share Analysis, 2023

            15.12.2.1. By Product Type

            15.12.2.2. By Material

    15.13. Romania

        15.13.1. Pricing Analysis

        15.13.2. Market Share Analysis, 2023

            15.13.2.1. By Product Type

            15.13.2.2. By Material

    15.14. India

        15.14.1. Pricing Analysis

        15.14.2. Market Share Analysis, 2023

            15.14.2.1. By Product Type

            15.14.2.2. By Material

    15.15. Bangladesh

        15.15.1. Pricing Analysis

        15.15.2. Market Share Analysis, 2023

            15.15.2.1. By Product Type

            15.15.2.2. By Material

    15.16. Australia

        15.16.1. Pricing Analysis

        15.16.2. Market Share Analysis, 2023

            15.16.2.1. By Product Type

            15.16.2.2. By Material

    15.17. New Zealand

        15.17.1. Pricing Analysis

        15.17.2. Market Share Analysis, 2023

            15.17.2.1. By Product Type

            15.17.2.2. By Material

    15.18. China

        15.18.1. Pricing Analysis

        15.18.2. Market Share Analysis, 2023

            15.18.2.1. By Product Type

            15.18.2.2. By Material

    15.19. Japan

        15.19.1. Pricing Analysis

        15.19.2. Market Share Analysis, 2023

            15.19.2.1. By Product Type

            15.19.2.2. By Material

    15.20. South Korea

        15.20.1. Pricing Analysis

        15.20.2. Market Share Analysis, 2023

            15.20.2.1. By Product Type

            15.20.2.2. By Material

    15.21. GCC Countries

        15.21.1. Pricing Analysis

        15.21.2. Market Share Analysis, 2023

            15.21.2.1. By Product Type

            15.21.2.2. By Material

    15.22. South Africa

        15.22.1. Pricing Analysis

        15.22.2. Market Share Analysis, 2023

            15.22.2.1. By Product Type

            15.22.2.2. By Material

    15.23. Israel

        15.23.1. Pricing Analysis

        15.23.2. Market Share Analysis, 2023

            15.23.2.1. By Product Type

            15.23.2.2. By Material

16. Market Structure Analysis

    16.1. Competition Dashboard

    16.2. Competition Benchmarking

    16.3. Market Share Analysis of Top Players

        16.3.1. By Regional

        16.3.2. By Product Type

        16.3.3. By Material

17. Competition Analysis

    17.1. Competition Deep Dive

        17.1.1. Maheshwari Handloom Works

            17.1.1.1. Overview

            17.1.1.2. Product Portfolio

            17.1.1.3. Profitability by Market Segments

            17.1.1.4. Sales Footprint

            17.1.1.5. Strategy Overview

                17.1.1.5.1. Marketing Strategy

                17.1.1.5.2. Product Strategy

                17.1.1.5.3. Channel Strategy

        17.1.2. GoCoop

            17.1.2.1. Overview

            17.1.2.2. Product Portfolio

            17.1.2.3. Profitability by Market Segments

            17.1.2.4. Sales Footprint

            17.1.2.5. Strategy Overview

                17.1.2.5.1. Marketing Strategy

                17.1.2.5.2. Product Strategy

                17.1.2.5.3. Channel Strategy

        17.1.3. Chandan Rugs

            17.1.3.1. Overview

            17.1.3.2. Product Portfolio

            17.1.3.3. Profitability by Market Segments

            17.1.3.4. Sales Footprint

            17.1.3.5. Strategy Overview

                17.1.3.5.1. Marketing Strategy

                17.1.3.5.2. Product Strategy

                17.1.3.5.3. Channel Strategy

        17.1.4. Sri LaxmiNarasimha Handloom Sarees

            17.1.4.1. Overview

            17.1.4.2. Product Portfolio

            17.1.4.3. Profitability by Market Segments

            17.1.4.4. Sales Footprint

            17.1.4.5. Strategy Overview

                17.1.4.5.1. Marketing Strategy

                17.1.4.5.2. Product Strategy

                17.1.4.5.3. Channel Strategy

        17.1.5. Manisha Silk Weaves

            17.1.5.1. Overview

            17.1.5.2. Product Portfolio

            17.1.5.3. Profitability by Market Segments

            17.1.5.4. Sales Footprint

            17.1.5.5. Strategy Overview

                17.1.5.5.1. Marketing Strategy

                17.1.5.5.2. Product Strategy

                17.1.5.5.3. Channel Strategy

        17.1.6. Medusa Exim

            17.1.6.1. Overview

            17.1.6.2. Product Portfolio

            17.1.6.3. Profitability by Market Segments

            17.1.6.4. Sales Footprint

            17.1.6.5. Strategy Overview

                17.1.6.5.1. Marketing Strategy

                17.1.6.5.2. Product Strategy

                17.1.6.5.3. Channel Strategy

        17.1.7. Dhananjay Creations

            17.1.7.1. Overview

            17.1.7.2. Product Portfolio

            17.1.7.3. Profitability by Market Segments

            17.1.7.4. Sales Footprint

            17.1.7.5. Strategy Overview

                17.1.7.5.1. Marketing Strategy

                17.1.7.5.2. Product Strategy

                17.1.7.5.3. Channel Strategy

        17.1.8. Shree Jee

            17.1.8.1. Overview

            17.1.8.2. Product Portfolio

            17.1.8.3. Profitability by Market Segments

            17.1.8.4. Sales Footprint

            17.1.8.5. Strategy Overview

                17.1.8.5.1. Marketing Strategy

                17.1.8.5.2. Product Strategy

                17.1.8.5.3. Channel Strategy

        17.1.9. Global Floor Furnishers

            17.1.9.1. Overview

            17.1.9.2. Product Portfolio

            17.1.9.3. Profitability by Market Segments

            17.1.9.4. Sales Footprint

            17.1.9.5. Strategy Overview

                17.1.9.5.1. Marketing Strategy

                17.1.9.5.2. Product Strategy

                17.1.9.5.3. Channel Strategy

        17.1.10. Dream Home Carpets Pvt. Ltd.

            17.1.10.1. Overview

            17.1.10.2. Product Portfolio

            17.1.10.3. Profitability by Market Segments

            17.1.10.4. Sales Footprint

            17.1.10.5. Strategy Overview

                17.1.10.5.1. Marketing Strategy

                17.1.10.5.2. Product Strategy

                17.1.10.5.3. Channel Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

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