The global hand wrappers market is expected to register a market value of USD 12.1 billion in 2023 and is projected to accumulate a valuation of USD 19.5 billion by exhibiting a CAGR of 4.8 % in the forecast period 2023 to 2033. The hand wrappers market registered a CAGR of 4% in the historical period 2018 to 2022.
| Data Points | Key Statistics |
|---|---|
| Expected Market Value in 2023 | USD 12.1 billion |
| Projected Market Value in 2033 | USD 19.5 billion |
| Growth Rate (2023 to 2033) | 4.8% CAGR |
The thriving growth in hypermarket and retail industries along with the growing e-commerce sector with the need for product packaging and safety are the key factors expected to drive growth in hand wrappers market during the forecast period. The hand wrappers offer features like improved shelf-life for different food products, less possibility of a leakage when packaging rigid or sharp-edged products, and shock and puncture resistance making it a convenient packaging solution.
Also, these wrappers offer the advantage of premium product presentation, strong bearing capacity with extremely cold temperatures, and maintaining package integrity are some other factors leading to increased adoption of these films in several industries. In addition, rising demand for eco-friendly materials for packaging is driving the product demand ahead. Moreover, wide presence of a number of international and local companies operating in the hand wrappers market with a strong foothold is further expected to fuel growth in the market.
Several brands are stressing on meeting sustainability targets and are exploring other sustainable alternatives to meet their commitments. Likewise, the demand for Polyethylene (PE) based hand wrappers is growing over paperboard and corrugated as it is more environmentally friendly and requires less energy, thereby driving the sales of hand-wrapping films in the coming years.
Along with this, rising demand from electronics and associated industries is amplifying product sales. The changing preference for bakery and confectionary products, frozen and ready-to-eat meals, as well as canned products like seafood, fruits, vegetables, and meat will supplement the market growth.
The wide use of stretch hand wrappers to replace conventional packaging materials can be attributed to the market's expansion across the globe. The strong presence of domestic and international manufacturers in the world economy and growing penetration of product-based secondary packaging solutions are expected to aid in market expansion. On the other hand, the demand for low-density polyethylene films in the food processing industry is anticipated to increase owing to their high transparency and optimal performance as a food contact material.
Region-wise, Asia Pacific is expected to dominate the hand wrappers market by accumulating over 42% revenue share by end of the forecast period. The growth is attributed to flourishing growth in the food and beverage industry, particularly in India and China.
Further, burgeoning demand for packaged food along with the high disposable income of consumers is further anticipated to fuel the product demand over the forecast period. The regulatory stimulus aimed at encouraging foreign direct investments at the domestic level on account of political change, particularly in China and India, aimed to increase the region’s manufacturing capacity will amplify product sales in the region.
The market in North America is anticipated to be driven by the strong presence of numerous consumer goods manufacturing giants like ‘Groupo Bimbo’ in Mexico and Canada. This will lead to high demand for hand-wrapping films throughout the forecast period. The use of hand wrapping films for secondary packaging of products such as household, beverages, and personal care products will also shape the product demand.
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Recent innovations, product launches, breakthroughs in technology, mergers, acquisitions, collaborations, and partnerships within the companies involved in manufacturing hand wrappers are anticipated to create new opportunities for market expansion during the forecast period.
According to latest research by Future Market Insights, hand wrappers market is set to witness steady growth during 2021-2031. Consumer packaged goods (CPG) makers are turning to hand wrappers to meet rising demand for a wide range of food, beverage, and personal care products. Hand wrappers, on the other hand, will have limited opportunity in the near future as a result of the adoption of products such as semi-automatic stretch wrappers.
For instance, on February 23, 2021, the ROBOT S6 Portable Stretch Wrapper features proprietary Cube Technology, making it one of the most technologically advanced machines available today. This technology reduced labour costs while also reducing product damage.
Rapid technical advancements, however, have resulted in a worldwide focus on critical and temperature-sensitive pharmaceutical items will provide momentum to the hand wrappers market.
Principal Consultant
Factors that are driving the demand for hand wrappers include population growth, the developing food and beverage industry, and others. Furthermore, the increased emphasis on packaging to differentiate diverse items in the marketplace is expected to drive demand for hand wrappers.
On the other hand, differentiating food goods through the aesthetic appeal of packaging has become increasingly crucial for food manufacturers as urbanisation and the emergence of supermarkets and hypermarkets have increased. Furthermore, customers are becoming more aware of the components and contents of packages, which is projected to increase demand for hand wrappers.
Aside from that, other technological advancements have been made in response to growing concerns about environmental contamination and stricter regulations on the use of plastics. For instance,
On 18-Mar-2021, EcoStretchTM was introduced by Cortec® Corporation at a critical moment when companies are looking for new packaging choices that satisfy their needs while also reducing their environmental impact.
Thus, this in turn is expected to spur the demand for hand wrappers in near future.
Perishable food goods with limited shelf lives, such as bakery, dairy, and allied items, are vulnerable to pollution, contamination, and climatic fluctuations. As a result, demand for hand wrappers is projected to rise, particularly in the food industry.
Furthermore, manufacturers have adopted a number of initiatives in recognition of the importance of eco-friendly and cost-effective products. For instance,
In June 2020, Amcor partnered with Espoma Organic to develop more sustainable packaging and launch a new bio-based polymer package in response to the brand's mission to "develop the finest organic gardening products that work in harmony with nature, grow beautiful gardens, and make a greener world for the future.
Moreover, shrink wrap has been in high demand from product makers at COVID-19. Shrink wraps are needed for a variety of products, including food & beverage, electronics, pharmaceuticals, and cosmetics. Due to the inevitable decline of market products as a result of the COVID-19 pandemic's severity, the price of products has skyrocketed.
However, as more consumers have attempted to find items virtually to combat the rising shortage of customers at their physical stores and minimise the spread of illness, the demand for products has increased in an online purchase. As a result of the increased demand for non-perishable commodities as a result of the fear of demand extinction, the need for shrink wraps has increased.
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The market for hand wrappers is majorly driven by countries such as USA
The USA food supply is among the safest in the world because to advances in food processing and packaging. Furthermore, in the USA, hand wrappers are mostly utilised for primary packaging and unitization as a cost-effective alternative.
As a result, manufacturers are concentrating on combining technologies with a variety of inventive and new features in order to match quality, standards, and boost throughput. For instance,
On April 9, 2018, GaleWrap has released GaleWrap LITE Oriented Film, a stretch wrap film provider. The redesigned hand wrap eliminates the need for the stretch film while offering an improved grasp for unusual or unstable loads. As a result, demand for hand wrappers is projected to increase.
GDP growth, industrial expansion, and a propensity toward automation, on the other hand, are some of the reasons that are likely to stymie the USA market for hand wrappers.
The rise in demand for on-the-go food goods, combined with rising household income and rapid urbanisation, is driving the European hand wrappers market.
Furthermore, in order to acquire a competitive advantage in European countries such as Italy, industry leaders are producing customised stretch wrappers.
To meet the increased client needs, manufacturers are expanding their product line by optimising their production. Leading companies are considering strategic acquisitions as a way to expand their market share. For instance,
In May 2019., Aetnagroup S.p.A. acquired leading packaging machine manufacturers OCME S.r.l.,
The consolidation plan of the two industrial firms, ROBOPAC AND OCME, was put in place ahead of time to allow AETNA GROUP to maximise technological, industrial, and commercial synergies in order to meet new challenges. In the packaging industry, the Group is a world leader in the production of end-of-line machinery and plants. Thus, this in turn is anticipated to spur the demand for hand wrappers in near future.
Some of the leading manufacturers and suppliers of hand wrappers include
Many leading manufacturers are focusing on expanding their business through various advancements in technology and mergers and acquisitions. For instance,
On, January 20, 2021 - Duravant LLC, a global provider of engineered equipment and automation solutions to the food processing, packaging, and material handling industries, has formed nVenia, LLC, a new operating company within Duravant's Packaging Solutions Segment formed by the merger of Arpac, Hamer-Fischbein, and Ohlson.
As a result of uniting these companies under one roof and one name, manufacturers are able to develop next-generation packaging equipment, such as shrink wrappers, as well as other innovative solutions for their clients, which is projected to boost demand for hand wrappers in the near future.
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments.
The report also maps the qualitative impact of various market factors on market segments and geographies.
1. Executive Summary 2. Industry Introduction, including Taxonomy and Market Definition 3. Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments 4. Global Demand Analysis and Forecast, including Historical Analysis and Future Projections 5. Pricing Analysis 6. Global Analysis and Forecast 6.1. Type 6.2. Components 6.3. Material Type 6.4. Application 6.5. End User 7. Global Analysis and Forecast, By Type 7.1. Stretch Hand Wrappers 7.2. Shrink Hand Wrappers 7.3. Others 8. Global Analysis and Forecast, By Components 8.1. Extended Core 8.2. Mechanical Brake 9. Global Analysis and Forecast, By Material Type 9.1. Glass 9.2. Metal 9.3. Plastic 9.4. Paper and paperboard 9.5. Paperboard 9.6. Paper laminates 10. Global Analysis and Forecast, By Application 10.1. Food Packaging 10.2. Agricultural Packaging 10.3. Chemical Packaging 10.4. Healthcare & Pharmaceuticals Packaging 10.5. Cosmetics & Personal care Packaging 10.6. Electrical & Electronics Packaging 10.7. Other Industrial Packaging 11. Global Analysis and Forecast, By End User 11.1. Supermarket 11.2. Hypermarket 11.3. Online Stores 11.4. Others 12. Global Analysis and Forecast, By Region 12.1. North America 12.2. Latin America 12.3. Europe 12.4. South Asia 12.5. East Asia 12.6. Oceania 12.7. Middle East & Africa 13. North America Sales Analysis and Forecast, by Key Segments and Countries 14. Latin America Sales Analysis and Forecast, by Key Segments and Countries 15. Europe Sales Analysis and Forecast, by Key Segments and Countries 16. South Asia Sales Analysis and Forecast, by Key Segments and Countries 17. East Asia Sales Analysis and Forecast, by Key Segments and Countries 18. Oceania Sales Analysis and Forecast, by Key Segments and Countries 19. Middle East & Africa Sales Analysis and Forecast, by Key Segments and Countries 20. Sales Forecast by Type, Components, Material Type, Application, and End User for 30 Countries 21. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard 22. Company Profile 22.1. Asahi Industry Co., Ltd. 22.2. Muller LCS 22.3. Cortec® Corporation 22.4. Orion Packaging Systems LLC 22.5. Duravant 22.6. Daily Sealing 22.7. Lantech 22.8. Liberty Packaging Systems LLP 22.9. Berry Global Group, Inc. 22.10. IMA Group 22.11. ProMach, Inc. 22.12. Aetnagroup S.p.A
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