The hand sanitizer market is anticipated to reach USD 1.8 billion by 2023. It is expected to reach USD 3.7 billion by 2033, with a CAGR of 7.2% from 2023 to 2033.
The Effectiveness of Alcohol-free Hand Sanitizer
A hand sanitizer, often known as a hand rub, is an antiseptic solution that is rubbed to the hands to remove disease-causing germs. It is often available in foam, gel, and liquid forms and contains alcohol, water, emollients, polyacrylates, artificial and natural colors, and perfumes.
Isopropanol and ethanol, which are present in hand sanitizers, rapidly denature proteins and remove lipid-based coats of certain viruses and bacteria. Emollients and other substances are added in small amounts to protect the skin from dryness produced by alcohol, to neutralize the acidic effects of polyacrylate, and to improve the product's fragrance and look, thus increasing the demand among consumers
Water functions as a transport for the components and forms strong connections with the hydrogel. Alcohol-free alternatives are now available, made with glycerine, thickening agents, and disinfectants such as Benzalkonium Chloride (BAC) and other antibacterial agents. These hand sanitizers also include humectants, which keep hands moist even after repeated use and do not strip the skin of its natural oils. As a result, the product is becoming more popular among the general population. As a result, more consumers choose to use them, which is also fueling the expansion of the hand sanitizer industry.
| Report Attribute | Details |
|---|---|
| Hand Sanitizer Market Value (2023) | USD 1.8 billion |
| Hand Sanitizer Market Anticipated Value (2033) | USD 3.7 billion |
| Hand Sanitizer Market Growth Rate (2023 to 2033) | 7.2% CAGR |
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The hand sanitizer market is expected to be worth USD 1.7 billion in 2022, recording a CAGR of 6.6% over the forecast period. The global market's absolute dollar growth is USD 1.9 billion.
The healthcare spending is rising, which is predicted to raise public awareness about the need for hygiene and safety in everyday life. Staying hygienic lowers the risk of infection and contamination by any microbe in the body.
Increased sanitary awareness is likely to fuel revenue growth in the hand sanitizer market. Both the expense of treating the illness and the mortality rate was high during the COVID-19 Pandemic. Using hand sanitizers and wearing face masks are two critical approaches to limit spreading of virus and lessen diseases severity.
It is also used in clinics and laboratories to sanitize various pieces of equipment and to assure bacteria-free surfaces all over. The benefits of hand sanitizers for cleaning keyboards, mice, and touchscreens, wiping down toilet seats, removing nail paint, and killing bacteria are increasing their use for various purposes, which is likely to fuel market revenue growth.
| Historical CAGR (2018 to 2022) | 6.6% |
|---|---|
| Forecast CAGR (2023 to 2033) | 7.2% |
As per the FMI analysts, a valuation of USD 3.7 billion by 2033 end is estimated for the market.
| Attribute | Details |
|---|---|
| 2016 | USD 919 million |
| 2021 | USD 6.02 billion |
| 2022 | USD 1.7 billion |
| 2023 | USD 1.8 billion |
| 2033 | USD 3.7 billion |
It is well-known that most of all infectious disease outbreaks are an outcome of improper or poor personal as well as community hygiene practices. Scientific evidence suggests that appropriate hand hygiene is the single most effective action to stop the spread of infection, while integrated with other critical measures. The World Health Organization states that appropriate hand hygiene prevents up to 50% of avoidable infections acquired during health care delivery.
Despite its simplicity, hand hygiene is still poorly practiced in many healthcare facilities. It is reported that compliance with hand hygiene best practices is only around 9% during the care of critically ill patients, especially in low-income countries.
Levels of hand hygiene compliance for high-income countries rarely exceed 70%, calling for more efforts to improve practices all over the world. Hence, efforts are underway by the government to initiate campaigns to enlighten people about the importance of personal hand hygiene.
Attributed to these extensive government campaigns and initiatives, it is no surprise that the sales of hand sanitizers are expected to flourish significantly in the future.
Principal Consultant
The rise in COVID-19 cases worldwide coupled with rapidly growing positive and deaths cases, the spread of COVID-19 disease through contact with an infected person when they sneeze or cough which led to an increase in demand for hand sanitizers.
This growing COVID-19 outbreak has been more threatening to elderly people with some medical problems such as diabetes, breathing problems, kidney problems, and other chronic diseases. This widespread disease makes it imperative for companies to develop hand hygiene products and keep pace with dynamic consumer preferences.
Various government across the globe has provided licenses to new manufacturers, sugar, and brewing industries to increase the production of hand sanitizer to meet growing global demand. Due to this existing demand, an increasing producer are using alcohol in their products, which was rather necessary for them to survive in a highly competitive market.
Hotels and food service restaurants have zero tolerance for viruses and bacteria. There are strict rules and regulations regarding food safety and hygiene in the commercial sector. Consequently, the commercial sector is increasing the adoption of hand sanitizers and encouraging employees such as chefs, waiters, barbers, food industry workers, and others to use hand sanitizers frequently.
In the hospitality sector, the adoption of hand sanitizers is increasing in luxury hotels and other accommodations. Increasing business pressure to rectify their image with hygienic services is expected to boost demand for hand sanitizers in the hospitality industry across the globe in the coming years.
Food processing facilities have to take care of food hygiene, and if failed to ensure hygiene may result in the cancellation of their business licenses. Increasing pressure on the commercial sector to follow stringent rules and regulations framed by the government boost demand for hand sanitizers. This factor is expected to have a significant impact on the growth of the global hand sanitizers market in foreseeable future.
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The coronavirus, also known as COVID-19, is spreading at an alarming rate, which has created a sizable opportunity for market development. As the virus-related hysteria grows, there has been an unexpectedly large demand for hand sanitizers. Currently, several people have been using hand sanitizers, toilet paper, and other essentials.
This development has put hand sanitizer makers under immense pressure to supply the enormous demand. The expanding value of the hand sanitizers industry is widely acknowledged. The inventory of sanitizer manufacturers has been influenced by the panic buying that has happened as a result of the pandemic outbreak.
The WHO and medical professionals have published guidance on how to prevent people from catching the virus as a means of transmission. These rules have been distributed through public portals, online channels, and media channels. In the midst of this pandemic, the government is also making concerted attempts to popularize hand sanitizers.
Hand sanitizers containing at least 70% alcohol have recently gained popularity among the general public. The WHO's suggestion to continually cleanse hands after touching unclean surfaces has accelerated market growth. The hand sanitizer market's overall value would rise in the coming years.
Excessive use of hand sanitizer can cause skin irritation, as well as dry, flaky, cracked, and sensitive skin, which increases the likelihood of taking up germs. It can also create red, itchy, or discolored eczema patches after using several types of hand sanitizers. The use of triclosan in hand sanitizers may create health problems, such as altering regular hormone cycles and affecting fertility.
Hand sanitizers also include phthalates, which can disrupt endocrine gland function by imitating hormones and may impair genital development. Some hand sanitizers contain parabens, which are bad for your skin. According to one study, utilizing hand sanitizers at a young age can have an impact on a child's immunity. As they get older, their weakened immune systems leave them prone to many diseases.
These limitations may hinder market growth to some extent. The recent decrease in COVID-19 contamination has forced consumers to use sanitizers less frequently, which is projected to constrain revenue growth for the hand sanitizers market.
The rising prevalence of numerous gastrointestinal, respiratory, and skin illnesses among the general population contributes to the expanding demand for hand sanitizers. Alcohol-based hand sanitizers can reduce the spread of hazardous germs and viruses on the skin or palms of the hands, lowering the risk of stomach infections, diarrhoea, nausea, and vomiting.
Hand sanitizers are also commonly used in hospitals and healthcare facilities to reduce the spread of Hospital Acquired Illnesses (HAIs). Hand sanitizers are more effective than standard hand washes and soaps at disinfecting and minimizing skin dryness and irritation. Manufacturers are creating sanitizers with natural and organic components that are non-toxic and do not cause allergies.
The introduction of perfumed hand sanitizers infused with flower and fruit smells, such as rose, green apple, peach, orange, and sandal, is also driving the industry. Manufacturers are creating portable foam and gel-based sanitizers in sachets and mini-plastic bottles that are easy to use.
Manufacturers are also developing unique hands-free, battery- and foot-operated dispensers to help reduce touch and cross-contamination issues. The dispensers have automated infrared sensors that detect heat radiated by the hand and activate the pump to dispense the sanitizer.
The expansion of online retail channels and social media platforms is also driving the market growth. Consumers are becoming more aware of the availability of high-quality personal care and hygiene goods, and they are increasingly embracing healthier lives. To reach and attract a larger consumer base, product providers are employing novel marketing tactics to promote sanitation products through popular celebrities and sports personalities.
They are also producing appealing packaging in order to capture the attention of the consumer and provide them with a genuine and luxurious experience through their high-quality products. Consumers may now place orders from the comfort of their own homes, while product manufacturers and sellers can reach audiences in faraway regions thanks to online retail platforms.
| Country | United States |
|---|---|
| CAGR (2018 to 2022) | 6.4% |
| Valuation (2023 to 2033) | USD 146.6 million |
| Country | China |
|---|---|
| CAGR (2018 to 2022) | 11.2% |
| Valuation (2023 to 2033) | USD 358.8 billion |
| Country | Japan |
|---|---|
| CAGR (2018 to 2022) | 7.7% |
| Valuation (2023 to 2033) | USD 92.3 million |
| Country | South Korea |
|---|---|
| CAGR (2018 to 2022) | 10.2% |
| Valuation (2023 to 2033) | USD 280.3 million |
According to regional study, the hand sanitizer market in North America accounted for the significant revenue share. Owing to the rising public awareness, the region saw a considerable increase in demand for hand sanitizers during and after the COVID-19.
For example, the National Research Council of Canada (NRC) announced on May 26, 2022, the creation of solutions for fulfilling pandemic demands and being prepared for future needs. It is also helpful in addressing Canada's current need for sanitization, which has been impeded by raw material shortages, particularly for alcohol. However, a modest reduction in demand is projected to impede this market's revenue growth.
Brazil hand sanitizer market is expected to record a CAGR of 9% from 2023 to 2033. This sizeable growth over the coming years predominantly is due to the outbreak of the COVID-19 pandemic in the country. Hand sanitizers are antibacterial or disinfectant which is available in the form of lotions, sprays, or in liquid forms.
The outbreak of COVID -19 has increased the significance of widely using hand sanitizers among consumers in the country. Brazil ranks second in terms of the total covid-19 cases worldwide COVID-19 infections in 2021. With government assistance and incentives, several private companies have increased their manufacturing of hand sanitizer in Brazil, these factors have made the Brazil a prominent market for hand sanitizer products.
With the COVID-19 outbreak in the region, Asia Pacific countries, particularly India and China, experienced high demand for hand sanitizers. During the lockdown, 50% of the overall population in India was unable to purchase hand sanitizers due to a lack of stock in the market, and 26% of the population was forced to use sanitizers from unknown brands due to a lack of stock in reputable brands.
Individual panic buying affected the supply of sanitizers in this area. However, dwindling hand sanitizer sales forced significant corporations to quit this area. For example, on March 22, 2022, Dabur Ltd., an Indian multinational consumer products firm, declared that it will stop producing sanitizers owing to dwindling demand, while Radico Khaitan, a liquor powerhouse, reduced pure alcohol manufacturing to supply sanitizer companies.
During the forecast period, European countries are expected to experience moderate revenue growth. The COVID-19 outbreak in many European nations, particularly Italy, raised the demand for hand sanitizers. Existing companies struggled to create enough hand sanitizers to fulfil worldwide demand.
Unilever, for example, restarted its deodorant production line in one of its United Kingdom-based plants on April 24, 2020, and use those resources to manufacture hand sanitizers. This global effort, combined with resources and knowledge, aided in combating Coronavirus and meeting global requirements.
In 2022, the market share for hand sanitizer gel was 41.2% as compared to other hand sanitizer products. Instant hand sanitizer gel acts more rapidly and leaves no residual substance in hand. Gel sanitizer is easier to dispense compared with other sanitizers as it needs only 30 seconds to work these factors are driving the sales for instant hand sanitizer gel.
From the year 2022 to 2030 the CAGR growth value for alcoholic-based hand sanitizers is expected to be 7.14%, Centers for Disease Control and Prevention (CDC) recommends that everyone use an alcohol-based hand sanitizer with a formula of at least 60% alcohol.
Higher alcohol content products were found to be safer, however, 60% alcohol was found to be the safest minimal dose of alcohol to reliably eradicate the virus. Non-alcohol hand sanitizers often disinfect with a chemical known as Benzalkonium Chloride (BZK). These factors are driving the sales of alcoholic-based hand sanitizer.
Prominent Players in the market for Hand Sanitizer are -
| Attribute | Details |
|---|---|
| Market Size Value in 2023 | USD 1.8 billion |
| Market Size Value in End of Forecast (2033) | USD 3.7 billion |
| Market Analysis | USD billion for Value |
| Key Region Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania; The Middle East & Africa |
| Key Segments | By Product Type, By Content, By Active Ingredients, By Packaging Type, By End Use, By Pack Size, By Sales Channel, By Region |
| Key Companies Profiled | Reckitt Benckiser Group PLC; GOJO Industries Inc.; Procter & Gamble Company; Unilever PLC; Henkel Corporation; Vi-Jon Laboratories, Inc.; The Himalaya Drug Company; Paul Hartmann AG; Kutol Products Company; Sanofi S.A; Saraya Co. Ltd.; Seatex Ltd.; Others |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The global hand sanitizer market is expected to be valued at USD 1.8 billion in 2023.
From 2018 to 2022, the hand sanitizer market registered a CAGR of 6.6%.
The global hand sanitizer market is expected to reach USD 3.7 billion in 2033.
The United States is estimated to hit USD 146.6 million through 2033.
Modern healthcare utilizes invasive tools and techniques to treat patient recovery, fueling the market growth.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Exhaust Manifold 5.2. Muffler 5.3. Catalytic Converter 5.4. Oxygen Sensor 5.5. Exhaust Pipes 6. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Vehicle Type 6.1. Passenger Car 6.2. Light Commercial Vehicle 6.3. Heavy Commercial Vehicle 7. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Engine Type 7.1. Gasoline 7.2. Diesel 8. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 8.1. Original Equipment Manufacturer (OEM) 8.2. Aftermarket 9. Global Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 9.1. North America 9.2. Latin America 9.3. Western Europe 9.4. Eastern Europe 9.5. South Asia and Pacific 9.6. East Asia 9.7. Middle East and Africa 10. North America Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Latin America Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Western Europe Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Eastern Europe Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. South Asia and Pacific Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. East Asia Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. Middle East and Africa Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 17. Key Countries Analysis 18. Market Structure Analysis 19. Competition Analysis 19.1. Faurecia S.A. 19.2. Tenneco Inc. 19.3. Eberspächer Group 19.4. Friedrich Boysen GmbH & Co. KG 19.5. Benteler International AG 19.6. Futaba Industrial Co. Ltd. 19.7. Yutaka Giken Co. Ltd. 19.8. Bosal International N.V. 19.9. Harbin Airui Automotive Exhaust Systems Co. Ltd. 19.10. Sejong Industrial Co. Ltd. 20. Assumptions & Acronyms Used 21. Research Methodology
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Hand Sanitizer Market
