Halal Tourism Market Outlook 2025 to 2035

Global Halal tourism is likely to grow approximately to USD 301.9 billion by 2025 and expand further up to USD 548.1 billion by 2035 at a robust CAGR of 6.1% for the forecast period from 2025 to 2035.

This growth comes from the expansion of the Muslim population, surging demand for religiously compliant travel experiences, and growing accessibility of halal-friendly services and destinations across the globe. Muslim travelers nowadays seek a luxurious, comfortable, and convenient destination while adhering to religious guidelines.

The market includes several services targeting the Muslim traveller from halal-approved accommodations, dining, and amusement to fully designated destinations that satisfy the needs of Muslim visitors. These services are designed to provide Muslim travelers with the opportunity to enjoy their journey while maintaining religious practices, from halal food to prayer facilities or avoiding situations that are incompatible with the Islamic faith.

Halal tourism now is being revamped with new sophisticated services to fit the Muslim world's growing interests in diverse tourist experiences around the globe.

Attribute Details
Current Halal Tourism Industry Size (2024A) USD 285.1 Billion
Estimated Halal Tourism Industry Size (2025E) USD 301.9 Billion
Projected Halal Tourism Industry Size (2035F) USD 548.1 Billion
Value CAGR (2025 to 2035) 6.1%

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Key Points Covered in the Halal Tourism Market Analysis Survey

  • Market Estimates and Forecast for 2020 to 2035
  • Key Drivers and Restraints Impacting Market Growth
  • Regional, Segment-wise, and Country-wise Analysis
  • Competitive Landscape and Key Trends
  • Market Share Analysis of Leading Players
  • Key Innovations in Halal-Friendly Services and Experiences
  • Impact of Environmental and Regulatory Concerns
  • COVID-19 Impact on the Halal Tourism Sector
  • Key Recommendations for Winning Strategies in the Halal Tourism Market

2020 to 2024 Global Halal Tourism Market Analysis Compared to 2025 to 2035 Forecast

Steadily, the halal tourism market has been increasing between 2020 and 2024 with the increased awareness of halal travel, demand for religiously compliant tourism experiences, and the increasing availability of services. However, the market is going to gain pace from 2025 to 2035 with an even higher CAGR of 6.1% as against 5.3% that is seen in the previous period.

The growth in this market is particularly driven by the surge in Muslim travelers who increasingly seek destinations offering halal-certified facilities and services. In addition to this, rapid development in digital platforms has significantly enhanced the access of halal-friendly tours and accommodations, thereby making planning more convenient for travel.

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Key Dynamics in the Global Halal Tourism Market

Key Drivers of Growth in the Global Halal Tourism Industry

The halal tourism market is experiencing rapid expansion due to several key factors. The growing Muslim population, increasing demand for ethical and religiously compliant travel, and the expanding availability of halal services worldwide are all contributing to the sector’s growth.

Increasing Muslim Population

The world population of Muslims continues to increase positively, thus implying an increased call for travel and tourism services as halal. The growing size of the population of Muslims necessitates increased size in demand that can cater for religious activities or practices, among them, taking halal, praying places, and sex orientation. This can be termed one of the ways through which there is increased tourism in terms of halal and, thus leading to growth and development.

Expanding Availability of Halal Services

Halal-certified hotels, restaurants, transport services, and entertainment venues are increasingly becoming popular. These services allow Muslim travelers to travel comfortably while maintaining their religious practices. Halal tourism destinations now encompass accommodations with prayer rooms, halal dining options, gender-segregated services, and cultural experiences aligned with Islamic values. Many countries have started investing heavily in halal tourism infrastructure, thus creating a seamless travel experience that aligns with religious principles.

Technological Advancements in Booking Platforms

Digital platforms which provide halal-friendly services to travelers have even made booking relatively easier for a Muslim traveler. Now, platforms are providing thorough information about restaurants, accommodations, and activities halal-certified, making planning easier and readily available. Ease is added; the Muslim travelers can search the destinations which they want according to their specific religion, such as halal food and a proper place for offering prayers.

Rise of Muslim Travel Demand in Emerging Markets

Outbound halal tourism in the Middle East, Southeast Asia, and parts of Africa have contributed substantially to the growth of this market, while the majority of Muslim-majority regions, particularly those in these regions, are emerging as leaders in the global halal tourism market.

Expansion of Halal Tourism

Halal tourism has been picking up in many countries and regions with Muslim-extensive and Muslim minority population. The Middle East has been the central hub for halal tourism for a long time, especially countries like the UAE, Saudi Arabia, and Qatar. Dubai has become one of the prime destinations for Muslim travelers, providing luxury experiences with an adherence to Islamic principles.

Many international Muslim tourist destinations enjoy mosques and accessible halal food options, luxury hotels that have prayer facilities, and cultural landmarks such as the Grand Mosque and Al Fahidi Historical District. Tourism efforts also concentrate on making shopping, entertainment, and cultural activities become in line with Islamic values.

Countries such as Malaysia, Indonesia, and Singapore in Southeast Asia are also gaining popularity as emerging halal tourism destinations. Among them, Malaysia is even famous as it has very strong halal tourism infrastructure, including halal hotels and restaurants and Islamic heritage sites. The country has actively strived to provide diverse ranges of halal services that have postured it as a leading hub for Muslim tourists.

Africa is slowly taking its place as a very key region in halal tourism. Islamic-friendly tourist destinations and accommodations of Morocco, Egypt, and Tunisia have become hot places for increasing numbers of Muslim travelers who find facilities for prayer; meanwhile, dining is also Islamic-friendly. It is a kind of cultural and historical heritage destination, having several Islamic landmarks for tourism visits, in the case of providing culture, history, and religious observance.

Technological Innovations and Advancements

Technology is playing a major role in increasing the size of the halal tourism market. Innovations in mobile apps, as well as online booking portals, are making travel more convenient for Muslims and helping travelers find destinations that suit their specific needs. The improved experience for Muslim tourists is assured with these technological advancements.

Halal Travel Apps

Several mobile apps have been designed to meet the needs of Muslim travelers. Some of the key features of these apps include the locators of halal restaurants, reminders of prayer times, and booking for halal-friendly accommodations and tours. These tools make it easier for Muslim travelers to plan their trips and ensure that they can find destinations and services that comply with Islamic principles.

Online Booking Platforms

Online booking platforms are increasingly being used in the halal tourism industry. These platforms enable Muslim travelers to easily book halal-friendly hotels, tours, and activities. Detailed information and streamlined booking processes make halal travel accessible to a global audience. Some platforms also provide user reviews and ratings for halal services, which can be very transparent and confidence-inspiring in travel choices.

Increasing Focus on Eco-Tourism and Sustainable Practices

Sustainability is a growing concern in the halal tourism sector. With the increasing focus on eco-friendly and socially responsible travel, many Muslim travelers are looking for destinations that are in line with Islamic values of environmental stewardship and ethical practices. The halal tourism market is responding by offering more eco-conscious options.

Eco-Friendly Halal Tourism

Eco-friendly initiatives in the halal tourism sector are gaining traction, with destinations and operators focusing on sustainable tourism practices. Eco-resorts, green-certified hotels, and conservation-focused tours are becoming more popular among Muslim travelers who value the preservation of the environment. The focus on responsible travel, which includes reducing carbon footprints and supporting local communities, aligns with the ethical values upheld in Islam.

Country-wise Insights

Saudi Arabia: Leading Global Destination for Halal Tourism

The Middle East country continues to be one of the biggest halal tourism markets in the world, where millions of Muslim tourists visit yearly for religious pilgrimages, Hajj and Umrah. To meet the requirements of Muslim tourists, the country has invested highly in infrastructure and services that meet their needs so that they enjoy comfortable, luxurious accommodations while observing their religious practices.

Halal tourism in Saudi Arabia is built around the holy cities of Mecca and Medina, with extensive halal certification for services in hotels, restaurants, and modes of transportation. The expansion of the Holy Mosque in Mecca will further add to the count of visitors in Saudi Arabia.

The Vision 2030 of Saudi Arabia focuses on diversifying tourism offers in the country, one of which is to develop new destinations for halal tourism. It draws religious and leisure tourists by developing new resorts, cultural experiences, and destinations in the form of high-end lifestyles that appeal to the growing halal tourism market.

Malaysia: Halal Tourism Hub in Southeast Asia

Malaysia has become one of the prime destinations for Southeast Asian halal tourism in terms of comprehensive halal services, Muslim-friendly attractions, and cultural heritage tourism. The tourism infrastructure of the country has been developed especially for Muslim travelers.

Malaysia is highly acclaimed around the globe for its halal certification system, which ensures tourism-related businesses are in accordance with a really strict halal standard. The government further promotes Malaysia as a prominent destination for halal tourism and hosts international events and initiatives to woo Muslim travelers to its destination.

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Competitive Landscape

The halal tourism market is highly competitive, with numerous companies offering halal-friendly services and experiences. Leading companies in the global halal tourism industry include HalalTrip, HalalBooking, and Halal Tour.

Recent Developments in the Halal Tourism Market

  • In March 2024, HalalBooking recently developed an AI-enabled platform to enhance customers' travel experiences. It features halal-friendly recommendations, where users can customize their itinerary according to their dietary, prayer, and accommodation demands. The system proves to be smart since its algorithms boost the overall experience of traveling among Muslims while providing superior accuracy in offering and supplying the right halal-certification information for hotels, restaurants, and destinations, positioning the company as a more tech-savvy player within the sector of halal tourism to respond to the increasingly personalized needs of travelers.
  • In June 2024, It collaborated with some international Islamic groups to promote their newly launched "Halal-Friendly" travel guide and application. This initiative is designed to give detailed insight into Muslim-friendly destinations, the space for praying, halal food options, and local culture that is relevantly Islamic. The application contains real-time data and user feedbacks for its users. Increasing demands for traveling with Muslim convenience has led the application to keep on growing in providing a single point of destination for Muslim travelers for hassle-free, reliable travels.
  • In July 2024, Tourism Malaysia has spearheaded a major campaign that addresses the halal-conscious traveler. The "Malaysia: Muslim-Friendly Travel Destination" campaign will have its new website and other promotional materials in multiple languages to show that the country offers extensive infrastructure of halal-friendly hotels, restaurants, and tourist attractions. Through cooperation with some of the most important global travel agencies, Malaysia is positioning itself as the largest halal tourism destination in Southeast Asia. This initiative aims to increase Malaysia's share of the halal tourism market by 15% by 2025.
  • In February 2024, The Al Habtoor Group expanded its portfolio with the opening of a new luxury resort for Muslim only travelers. The Dubai-based property has restaurants, prayer rooms, and family-friendly amenities. On top of that, the group opened up its selection of halal wellness and spa services that included private therapy sessions to ensure Muslim guests feel comfortable and relaxed. This expansion is in line with the strategy of the group to diversify its offerings and to tap into the rapidly growing halal tourism market in the UAE.
  • In August 2024, Halal Tours unveiled a series of guided halal tours in Europe, focusing on historical Islamic sites in Spain, Turkey, and Bosnia. Such tours offer tailored itineraries to Muslim travelers, including visiting mosques, historical landmarks, and dining experiences in restaurants that carry the halal certification. Its innovative approach has been to integrate cultural immersion with halal hospitality for travelers looking for heritage combined with halal-friendly travel solutions. This launch is projected to raise the number of customers to Halal Tours by 20% at the end of 2025.
  • In September 2024, Carisa Travel Group recently introduced a new travel package specifically targeting honeymooning Muslims. The "Halal Romance" travel package features luxurious, private stays in halal-friendly resorts, candlelit dinners accompanied by halal-certified meals, and sightseeing tours that are Islamic-practice-insensitive. The group aims to change its path as it branches out from traditional tourism towards this niche avenue. Halal honeymoon tourism is a growing niche due to 10% growth in the number of bookings, especially in 2025.
  • In December 2024, Rooh Travel Limited added halal eco-tourism packages to its services. In response to the growing trend of conscious travel, the company developed new offers: halal eco-friendly retreats offered in Indonesia and Sri Lanka. The respective retreats are to be provided with halal-friendly accommodations bearing emphasis on sustainability as well as preservation of cultures to attract in such a manner eco-conscious Muslim travelers. Reviews for the new product have been positive, exceeding the booked amount for 2025.
  • In January 2025, HalalBooking Ltd launched a new partnership with international airline carriers offering exclusive halal-friendly flight options. The services include halal meal services, dedicated prayer spaces, and family-focused services in the flight. This new offer was created to ensure that Muslim travelers enjoy more comfort and convenience during their travels. The integration of flight services with hotel bookings and local tours will give a full halal travel experience, and it is where HalalBooking Ltd stands ahead in the space of halal tourism.

Scope of the Report

Attribute Details
Forecast Period 2025 to 2035
Historical Data Available for 2020 to 2024
Market Analysis USD Million/Billion for Value
Key Regions Covered North America; Latin America; Europe; South Asia; East Asia; Oceania; MEA
Key Segments Covered Tour Type, Tourist Type, Tourist Demography, Age Group
Key Companies Profiled HalalBooking; HalalTrip; Tourism Malaysia; Al Habtoor Group; Halal Tours; Carisa Travel Group; Rooh Travel Limited; HalalBooking Ltd; Dintravel; Dreamcation Cruises and Tours
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request
Table of Content
  1. Executive Summary
  2. Industry Introduction, including Taxonomy and Market Definition
  3. Market Trends and Success Factors, including Macro-economic Factors, Market Dynamics, and Recent Industry Developments
  4. Global Market Demand Analysis 2020 to 2024 and Forecast 2025 to 2035, including Historical Analysis and Future Projections
  5. Pricing Analysis
  6. Global Market Analysis 2020 to 2024 and Forecast 2025 to 2035
    • Tour Type
    • Tourist Type
    • Booking Channel
    • Age Group
    • Tourist Demography
  7. Global Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Tour Type
    • Domestic
    • International
  8. Global Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Tourist Type
    • Independent Traveler
    • Tour Group
    • Package Traveler
  9. Global Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Booking Channel
    • Phone Booking
    • Online Booking
    • In Person Booking
  10. Global Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Age Group
    • 15 - 25 years
    • 26 - 35 years
    • 36 - 45 years
    • 46 - 55 years
    • 56 - 65 years
  11. Global Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Tourist Demography
    • Men
    • Women
  12. Global Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Region
    • North America
    • Latin America
    • Western Europe
    • South Asia and Pacific
    • East Asia
    • Middle East and Africa
  13. North America Sales Analysis 2020 to 2024 and Forecast 2025 to 2035, by Key Segments and Countries
  14. Latin America Sales Analysis 2020 to 2024 and Forecast 2025 to 2035, by Key Segments and Countries
  15. Western Europe Sales Analysis 2020 to 2024 and Forecast 2025 to 2035, by Key Segments and Countries
  16. South Asia and Pacific Sales Analysis 2020 to 2024 and Forecast 2025 to 2035, by Key Segments and Countries
  17. East Asia Sales Analysis 2020 to 2024 and Forecast 2025 to 2035, by Key Segments and Countries
  18. Middle East and Africa Sales Analysis 2020 to 2024 and Forecast 2025 to 2035, by Key Segments and Countries
  19. Sales Forecast 2025 to 2035 by Tour Type, Tourist Type, Booking Channel, Age Group, and Tourist Demography for 30 Countries
  20. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard
  21. Company Profile
    • HalalBooking
    • HalalTrip
    • Tourism Malaysia
    • Al Habtoor Group
    • Halal Tours
    • Carisa Travel Group
    • Rooh Travel Limited
    • HalalBooking Ltd
    • Dintravel
    • Dreamcation Cruises and Tours

Segmentation

By Tour Type:

  • Domestic
  • International

By Tourist Type:

  • Independent Traveler
  • Tour Group
  • Package Traveler

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In Person Booking

By Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 56-65 Years
  • Over 65 years

By Tourist Demography:

  • Men
  • Women

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • MEA

Frequently Asked Questions

How big is the Halal Tourism Market?

The global halal tourism market is expected to reach USD 301.9 billion by 2025.

What is the growth rate of the global Halal Tourism Market between 2025 and 2035?

The global halal tourism market grew at a CAGR of 6.1% between 2025 and 2035.

Who are the leading players in the Halal Tourism Market?

Leading players in the halal tourism market include Halal Tour, and HalalBooking.

What is the Halal Tourism demand outlook for GCC Countries?

The Middle East halal tourism market is projected to grow at a 5.6% CAGR during the forecast period.

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