The hair texturizer product market is currently valued at 2,035.40 million. The market is projected to rise at a CAGR of 5.80% from 2024 to 2034. By 2034, the market is expected to be valued at 3,589.70 million. The rising number of beauty-conscious consumers, increased per capita income, and changing lifestyles are the key drivers behind the increased demand for various cosmetic products.
Attributes | Key Statistics |
---|---|
Hair Texturizer Product Market Size (2024) | US$ 2,035.40 million |
Anticipated Market Value (2034) | US$ 3,589.70 million |
Value-based CAGR (2024 to 2034) | 5.80% |
Key Market Highlights
Variations in Hair Care Products Boost Sales of Hair Texturizers
Substances added to cosmetic formulas to enhance the texture and consistency of the final product are known as texturing agents. These agents are typically made of polymers or lipid derivatives like oils, waxes, and esters. Texturizing agents have the ability to thicken, foam, emulsify, disperse, or function as an emollient.
The global market for hair texturizers is investing heavily in research and development to introduce new products and services, thus driving the market forward in the future. The convergence of these factors is expected to intensify efforts toward improving and modifying the textual properties of various compounds employed in the hair texturizer cosmetics industry.
The Vibrant Industry of Fashion Has Become the Main Engine for Market Growth
The shift toward all-natural hair care products that are gentle on both the hair and skin is becoming increasingly significant. In response, many companies are creating products that incorporate herbal or organic ingredients.
Hair styling products with chemical bases can cause hair damage. However, with the help of advancements in chemical and technological innovations, it is anticipated that hair care products formulated to treat hair loss will have improved formulas. These new formulas are expected to be more effective when it comes to preventing hair loss and promoting hair growth.
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The market for hair texturizer products was valued at US$ 1,934.90 million in 2023. The market grew significantly during the historical period from 2019 to 2023. The market growth is attributed to the rising customer desire for creative styling alternatives. To accommodate a variety of hair types and textures, manufacturers are continuously creating new formulations and methods.
The fashion industry is marked by fierce rivalry between well-known companies and up-and-coming firms, competing for a larger portion of the market. The power of celebrity endorsements and customer preferences are constantly evolving, resulting in the dynamic nature of the industry.
Attributes | Key Statistics |
---|---|
Expected Base Year Value (2023) | US$ 1,934.90 million |
Final Value (2024) | US$ 2,035.40 million |
The product types that divide the global market for hair texturizer products include hair protectants, hair sprays, dry shampoos, hair gels, hair creams, hair mousse, hair pomade, and paste.
In 2024, hair sprays accounted for 28.50% of the market share. People who want to add volume and texture to their hairdos prefer using hair texturizer sprays. Hair sprays are widely used due to their instant application and ability to provide simple solutions for hair volume.
Top Product Type | Hair Spray |
---|---|
Market Share in 2024 | 28.50% |
Natural and conventional sources are employed to drive the growth of the global hair texturizer product market.
In 2024, the conventional segment holds a share of 55.9% of the market by source. People with textured hair are more likely to use traditional hair texturizers since it requires fewer twists and is more convenient than chemical hair texturizers. People with thick, curly hair who want to release the curls without completely straightening it do not want to use traditional styling products or want a more straightforward technique to style their hair frequently. Due to their ease of use, people employ traditional hair texturizer products.
Top Source | Conventional |
---|---|
Market Share in 2024 | 55.90% |
Countries | CAGR (2024 to 2034) |
---|---|
United States | 3.90% |
United Kingdom | 4.60% |
Germany | 4.30% |
China | 4.70% |
India | 7.60% |
Canada | 6.90% |
The United States hair texturizer product market is booming with the rising demand for hair gels, wax, and clays. Advancements in ingredients and technology, customer preference for hairstyles and personal care, and the need to address hair loss are driving the growth of this market. The range of products, including hair spray and serum, is expected to further boost the demand for hair texturizer formulations in the United States.
Experts predict that the hair texturizer product market in the United Kingdom will experience a CAGR of 4.60% from 2024 to 2034. The market is expected to undergo a transformation through partnerships with wellness spas and salons that offer the latest hair care services, thus creating unique experiences for customers and expanding distribution channels. The United Kingdom hair texturizer product market is capitalizing on the trend of diversity and holistic health, providing an exciting opportunity for both brands and consumers.
The market for hair texturizer products in Germany is anticipated to grow at a CAGR of 4.30% from 2024 to 2034. Germany imports a lot of raw ingredients, including those for hair products used in cosmetics. Industry analysts claim that, given the rising demand for premium hair texturizing products and the use of substances such as vegetable oils, botanical extracts, and essential oils, the market for hair texturizer products in Germany is expanding.
The market for hair texturizer products in China is one of the largest in the Asia-Pacific region, with a projected CAGR of 4.70% from 2024 to 2034. This growth is driven by various factors, including changing lifestyles, increasing disposable income, product innovation, and effective marketing strategies. China's market for hair texturizer products is expected to continue expanding in the coming years.
The hair texturizer product market in India is predicted to grow at a CAGR of 4.9% from 2024 to 2034. The industry is set to experience significant changes as a result of evolving consumer dynamics and increasing product awareness. A significant millennial population, urban migration, and the growing employment of women in the area will drive these changes. An expanding base of beauty-conscious customers will primarily support the market's growth.
The Canadian market for hair texturizer products is expected to grow at a CAGR of 6.90% until 2034. A variety of innovative factors will drive this growth. One of the most compelling factors is the increasing multiculturalism in Canada. Due to the diverse population, there is a rising demand for hair care products that cater to different hair types and cultural preferences. This presents an untapped opportunity for specialized formulations and customization.
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The market for hair texturizer products is incredibly competitive, with several well-known companies and up-and-coming labels fighting for consumers' attention. Major players concentrate on collaborations, strategic acquisitions, and new product developments to obtain a competitive advantage. They spend money on marketing and advertising initiatives to build brand awareness and draw customers.
A few of the major companies in the industry are the Procter and Gamble Company, Oribe Hair Care, LLC, Garnier LLC, Beiersdorf, Inc., Coty Inc., Unilever group (Sunsilk), Verb Products, Kline and Company, Henkel AG and Co. KGaA, L'Oreal, Revlon, and Johnson and Johnson.
Recent Developments in the Hair Texturizer Product Market
The hair texturizer product market is estimated to reach US$ 2,035.40 million in 2024.
The hair texturizer product market is set to expand by a CAGR of 5.80% through 2034.
The market is expected to reach a valuation of US$ 3,589.70 million by 2034.
The hair spray segment is estimated to dominate the market with a share of 28.50% in 2024.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2019 to 2023
4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2024 to 2034
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Source
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Source, 2019 to 2023
5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Source, 2024 to 2034
5.3.1. Natural
5.3.2. Conventional
5.4. Y-o-Y Growth Trend Analysis By Source, 2019 to 2023
5.5. Absolute $ Opportunity Analysis By Source, 2024 to 2034
6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Formats
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Formats, 2019 to 2023
6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Formats, 2024 to 2034
6.3.1. Cream
6.3.2. Paste
6.3.3. Liquid
6.4. Y-o-Y Growth Trend Analysis By Formats, 2019 to 2023
6.5. Absolute $ Opportunity Analysis By Formats, 2024 to 2034
7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Types
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Types, 2019 to 2023
7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Types, 2024 to 2034
7.3.1. Dry Shampoo
7.3.2. Hair Cream
7.3.3. Hair Gel
7.3.4. Hair Mousse
7.3.5. Hair Pomade & Paste
7.3.6. Hair Spray
7.3.7. Hair Protectant
7.4. Y-o-Y Growth Trend Analysis By Product Types, 2019 to 2023
7.5. Absolute $ Opportunity Analysis By Product Types, 2024 to 2034
8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Distribution Channel
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Distribution Channel, 2019 to 2023
8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Distribution Channel, 2024 to 2034
8.3.1. Hypermarket/Supermarket
8.3.2. Convenience Store
8.3.3. Specialty Store
8.3.4. Online Stores
8.3.5. Others
8.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2019 to 2023
8.5. Absolute $ Opportunity Analysis By Distribution Channel, 2024 to 2034
9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
9.1. Introduction
9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2019 to 2023
9.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2024 to 2034
9.3.1. North America
9.3.2. Latin America
9.3.3. Western Europe
9.3.4. Eastern Europe
9.3.5. South Asia and Pacific
9.3.6. East Asia
9.3.7. Middle East and Africa
9.4. Market Attractiveness Analysis By Region
10. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
10.2.1. By Country
10.2.1.1. USA
10.2.1.2. Canada
10.2.2. By Source
10.2.3. By Formats
10.2.4. By Product Types
10.2.5. By Distribution Channel
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Source
10.3.3. By Formats
10.3.4. By Product Types
10.3.5. By Distribution Channel
10.4. Key Takeaways
11. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
11.2.1. By Country
11.2.1.1. Brazil
11.2.1.2. Mexico
11.2.1.3. Rest of Latin America
11.2.2. By Source
11.2.3. By Formats
11.2.4. By Product Types
11.2.5. By Distribution Channel
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Source
11.3.3. By Formats
11.3.4. By Product Types
11.3.5. By Distribution Channel
11.4. Key Takeaways
12. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
12.2.1. By Country
12.2.1.1. Germany
12.2.1.2. UK
12.2.1.3. France
12.2.1.4. Spain
12.2.1.5. Italy
12.2.1.6. Rest of Western Europe
12.2.2. By Source
12.2.3. By Formats
12.2.4. By Product Types
12.2.5. By Distribution Channel
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Source
12.3.3. By Formats
12.3.4. By Product Types
12.3.5. By Distribution Channel
12.4. Key Takeaways
13. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
13.2.1. By Country
13.2.1.1. Poland
13.2.1.2. Russia
13.2.1.3. Czech Republic
13.2.1.4. Romania
13.2.1.5. Rest of Eastern Europe
13.2.2. By Source
13.2.3. By Formats
13.2.4. By Product Types
13.2.5. By Distribution Channel
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Source
13.3.3. By Formats
13.3.4. By Product Types
13.3.5. By Distribution Channel
13.4. Key Takeaways
14. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
14.2.1. By Country
14.2.1.1. India
14.2.1.2. Bangladesh
14.2.1.3. Australia
14.2.1.4. New Zealand
14.2.1.5. Rest of South Asia and Pacific
14.2.2. By Source
14.2.3. By Formats
14.2.4. By Product Types
14.2.5. By Distribution Channel
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Source
14.3.3. By Formats
14.3.4. By Product Types
14.3.5. By Distribution Channel
14.4. Key Takeaways
15. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
15.2.1. By Country
15.2.1.1. China
15.2.1.2. Japan
15.2.1.3. South Korea
15.2.2. By Source
15.2.3. By Formats
15.2.4. By Product Types
15.2.5. By Distribution Channel
15.3. Market Attractiveness Analysis
15.3.1. By Country
15.3.2. By Source
15.3.3. By Formats
15.3.4. By Product Types
15.3.5. By Distribution Channel
15.4. Key Takeaways
16. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
16.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2019 to 2023
16.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2024 to 2034
16.2.1. By Country
16.2.1.1. GCC Countries
16.2.1.2. South Africa
16.2.1.3. Israel
16.2.1.4. Rest of MEA
16.2.2. By Source
16.2.3. By Formats
16.2.4. By Product Types
16.2.5. By Distribution Channel
16.3. Market Attractiveness Analysis
16.3.1. By Country
16.3.2. By Source
16.3.3. By Formats
16.3.4. By Product Types
16.3.5. By Distribution Channel
16.4. Key Takeaways
17. Key Countries Market Analysis
17.1. USA
17.1.1. Pricing Analysis
17.1.2. Market Share Analysis, 2023
17.1.2.1. By Source
17.1.2.2. By Formats
17.1.2.3. By Product Types
17.1.2.4. By Distribution Channel
17.2. Canada
17.2.1. Pricing Analysis
17.2.2. Market Share Analysis, 2023
17.2.2.1. By Source
17.2.2.2. By Formats
17.2.2.3. By Product Types
17.2.2.4. By Distribution Channel
17.3. Brazil
17.3.1. Pricing Analysis
17.3.2. Market Share Analysis, 2023
17.3.2.1. By Source
17.3.2.2. By Formats
17.3.2.3. By Product Types
17.3.2.4. By Distribution Channel
17.4. Mexico
17.4.1. Pricing Analysis
17.4.2. Market Share Analysis, 2023
17.4.2.1. By Source
17.4.2.2. By Formats
17.4.2.3. By Product Types
17.4.2.4. By Distribution Channel
17.5. Germany
17.5.1. Pricing Analysis
17.5.2. Market Share Analysis, 2023
17.5.2.1. By Source
17.5.2.2. By Formats
17.5.2.3. By Product Types
17.5.2.4. By Distribution Channel
17.6. UK
17.6.1. Pricing Analysis
17.6.2. Market Share Analysis, 2023
17.6.2.1. By Source
17.6.2.2. By Formats
17.6.2.3. By Product Types
17.6.2.4. By Distribution Channel
17.7. France
17.7.1. Pricing Analysis
17.7.2. Market Share Analysis, 2023
17.7.2.1. By Source
17.7.2.2. By Formats
17.7.2.3. By Product Types
17.7.2.4. By Distribution Channel
17.8. Spain
17.8.1. Pricing Analysis
17.8.2. Market Share Analysis, 2023
17.8.2.1. By Source
17.8.2.2. By Formats
17.8.2.3. By Product Types
17.8.2.4. By Distribution Channel
17.9. Italy
17.9.1. Pricing Analysis
17.9.2. Market Share Analysis, 2023
17.9.2.1. By Source
17.9.2.2. By Formats
17.9.2.3. By Product Types
17.9.2.4. By Distribution Channel
17.10. Poland
17.10.1. Pricing Analysis
17.10.2. Market Share Analysis, 2023
17.10.2.1. By Source
17.10.2.2. By Formats
17.10.2.3. By Product Types
17.10.2.4. By Distribution Channel
17.11. Russia
17.11.1. Pricing Analysis
17.11.2. Market Share Analysis, 2023
17.11.2.1. By Source
17.11.2.2. By Formats
17.11.2.3. By Product Types
17.11.2.4. By Distribution Channel
17.12. Czech Republic
17.12.1. Pricing Analysis
17.12.2. Market Share Analysis, 2023
17.12.2.1. By Source
17.12.2.2. By Formats
17.12.2.3. By Product Types
17.12.2.4. By Distribution Channel
17.13. Romania
17.13.1. Pricing Analysis
17.13.2. Market Share Analysis, 2023
17.13.2.1. By Source
17.13.2.2. By Formats
17.13.2.3. By Product Types
17.13.2.4. By Distribution Channel
17.14. India
17.14.1. Pricing Analysis
17.14.2. Market Share Analysis, 2023
17.14.2.1. By Source
17.14.2.2. By Formats
17.14.2.3. By Product Types
17.14.2.4. By Distribution Channel
17.15. Bangladesh
17.15.1. Pricing Analysis
17.15.2. Market Share Analysis, 2023
17.15.2.1. By Source
17.15.2.2. By Formats
17.15.2.3. By Product Types
17.15.2.4. By Distribution Channel
17.16. Australia
17.16.1. Pricing Analysis
17.16.2. Market Share Analysis, 2023
17.16.2.1. By Source
17.16.2.2. By Formats
17.16.2.3. By Product Types
17.16.2.4. By Distribution Channel
17.17. New Zealand
17.17.1. Pricing Analysis
17.17.2. Market Share Analysis, 2023
17.17.2.1. By Source
17.17.2.2. By Formats
17.17.2.3. By Product Types
17.17.2.4. By Distribution Channel
17.18. China
17.18.1. Pricing Analysis
17.18.2. Market Share Analysis, 2023
17.18.2.1. By Source
17.18.2.2. By Formats
17.18.2.3. By Product Types
17.18.2.4. By Distribution Channel
17.19. Japan
17.19.1. Pricing Analysis
17.19.2. Market Share Analysis, 2023
17.19.2.1. By Source
17.19.2.2. By Formats
17.19.2.3. By Product Types
17.19.2.4. By Distribution Channel
17.20. South Korea
17.20.1. Pricing Analysis
17.20.2. Market Share Analysis, 2023
17.20.2.1. By Source
17.20.2.2. By Formats
17.20.2.3. By Product Types
17.20.2.4. By Distribution Channel
17.21. GCC Countries
17.21.1. Pricing Analysis
17.21.2. Market Share Analysis, 2023
17.21.2.1. By Source
17.21.2.2. By Formats
17.21.2.3. By Product Types
17.21.2.4. By Distribution Channel
17.22. South Africa
17.22.1. Pricing Analysis
17.22.2. Market Share Analysis, 2023
17.22.2.1. By Source
17.22.2.2. By Formats
17.22.2.3. By Product Types
17.22.2.4. By Distribution Channel
17.23. Israel
17.23.1. Pricing Analysis
17.23.2. Market Share Analysis, 2023
17.23.2.1. By Source
17.23.2.2. By Formats
17.23.2.3. By Product Types
17.23.2.4. By Distribution Channel
18. Market Structure Analysis
18.1. Competition Dashboard
18.2. Competition Benchmarking
18.3. Market Share Analysis of Top Players
18.3.1. By Regional
18.3.2. By Source
18.3.3. By Formats
18.3.4. By Product Types
18.3.5. By Distribution Channel
19. Competition Analysis
19.1. Competition Deep Dive
19.1.1. The Procter & Gamble Company
19.1.1.1. Overview
19.1.1.2. Product Portfolio
19.1.1.3. Profitability by Market Segments
19.1.1.4. Sales Footprint
19.1.1.5. Strategy Overview
19.1.1.5.1. Marketing Strategy
19.1.1.5.2. Product Strategy
19.1.1.5.3. Channel Strategy
19.1.2. Oribe Hair Care, LLC
19.1.2.1. Overview
19.1.2.2. Product Portfolio
19.1.2.3. Profitability by Market Segments
19.1.2.4. Sales Footprint
19.1.2.5. Strategy Overview
19.1.2.5.1. Marketing Strategy
19.1.2.5.2. Product Strategy
19.1.2.5.3. Channel Strategy
19.1.3. Garnier LLC
19.1.3.1. Overview
19.1.3.2. Product Portfolio
19.1.3.3. Profitability by Market Segments
19.1.3.4. Sales Footprint
19.1.3.5. Strategy Overview
19.1.3.5.1. Marketing Strategy
19.1.3.5.2. Product Strategy
19.1.3.5.3. Channel Strategy
19.1.4. Beiersdorf, Inc
19.1.4.1. Overview
19.1.4.2. Product Portfolio
19.1.4.3. Profitability by Market Segments
19.1.4.4. Sales Footprint
19.1.4.5. Strategy Overview
19.1.4.5.1. Marketing Strategy
19.1.4.5.2. Product Strategy
19.1.4.5.3. Channel Strategy
19.1.5. Coty Inc.
19.1.5.1. Overview
19.1.5.2. Product Portfolio
19.1.5.3. Profitability by Market Segments
19.1.5.4. Sales Footprint
19.1.5.5. Strategy Overview
19.1.5.5.1. Marketing Strategy
19.1.5.5.2. Product Strategy
19.1.5.5.3. Channel Strategy
19.1.6. Unilever group (Sunsilk)
19.1.6.1. Overview
19.1.6.2. Product Portfolio
19.1.6.3. Profitability by Market Segments
19.1.6.4. Sales Footprint
19.1.6.5. Strategy Overview
19.1.6.5.1. Marketing Strategy
19.1.6.5.2. Product Strategy
19.1.6.5.3. Channel Strategy
19.1.7. Verb Products
19.1.7.1. Overview
19.1.7.2. Product Portfolio
19.1.7.3. Profitability by Market Segments
19.1.7.4. Sales Footprint
19.1.7.5. Strategy Overview
19.1.7.5.1. Marketing Strategy
19.1.7.5.2. Product Strategy
19.1.7.5.3. Channel Strategy
19.1.8. Kline & Company
19.1.8.1. Overview
19.1.8.2. Product Portfolio
19.1.8.3. Profitability by Market Segments
19.1.8.4. Sales Footprint
19.1.8.5. Strategy Overview
19.1.8.5.1. Marketing Strategy
19.1.8.5.2. Product Strategy
19.1.8.5.3. Channel Strategy
19.1.9. Henkel AG & Co. KGaA
19.1.9.1. Overview
19.1.9.2. Product Portfolio
19.1.9.3. Profitability by Market Segments
19.1.9.4. Sales Footprint
19.1.9.5. Strategy Overview
19.1.9.5.1. Marketing Strategy
19.1.9.5.2. Product Strategy
19.1.9.5.3. Channel Strategy
20. Assumptions & Acronyms Used
21. Research Methodology
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