Hair Styling Products Market Outlook (2023 to 2033)

The hair styling products market is expected to reach a valuation from US$ 23.5 billion in 2023 to US$ 39.9 billion by 2033. The market is expected to record an average CAGR of 5.4% CAGR.

Market Overview

  • People's changing lifestyles and interest in hair styling products are likely to drive the industry.
  • Products used for hair styling help maintain the hair's health and give it the desired style, thus increasing the demand for hair styling products.
  • Shampoo, conditioner, 2-in-1 shampoo and conditioner, 3-in-1 shampoo conditioner and body wash, mask, leave-in conditioner, oil, serum, sprays, dry shampoos, and scalp treatments are just a few of the hair care products available in the market.
  • Cream, clay, gel or glue, wax, pomade, paste, foam or mousse, hairspray, and powder are some hair styling products. In both personal and professional settings, these products are used by people of all ages worldwide. Men and women are using these items more frequently due to the growing grooming and style trend.
  • Market participants are releasing new plant-based products as consumer demand rises.
  • Demand for hair styling products created with natural and organic materials is rising as sustainability and eco-friendliness become increasingly crucial. This allows producers to develop and market more environmentally friendly, sustainable products that meet evolving consumer demands.

For instance, in April 2022, Bulldog SkinCare entered the hair care market by putting out a line of hair styling products called ‘Natural Hero Ingredients.’ The products include a pomade, a cream, and a spray. They are made with argan oil, shea butter, and sea salt.

Market Restraints:

Given proof that the chemicals used in hair styling products to style hair have negative consequences, which may limit the market growth. Moreover, portable hair styling tools are becoming increasingly popular among the young generation as they are easy to carry, reduce the need to visit a salon, and are travel-sized.

For instance, the company AER introduced a portable cordless smart hair dryer in January 2020. Also, it can be connected to a smartphone to provide customized solutions. However, including new features, such as 24K gold tools and models built using supersonic technology, is anticipated to drive market expansion.

Electric Hair Styling Tools that Use Less Energy are Becoming More Popular

Dryers and straighteners that use less energy are becoming more popular as people are now more aware of energy resources.

For example, the Philips DryCare Essential 1600W hair dryer has a special fan that saves up to 23% of energy compared to the Philips 2100W dryer. Government programs like the EU's Ecodesign Directive, which forbids the use of energy-intensive appliances, are anticipated to promote the production of more environmentally friendly products. Manufacturers are trying to develop hair styling equipment that consumes less energy to draw customers.

Attributes Details
Hair Styling Products Market CAGR (2023 to 2033) 5.4%
Hair Styling Products Market Size (2023) US$ 23.5 billion
Hair Styling Products Market Size (2033) US$ 39.9 billion

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Hair Styling Products Historical Analysis (2018 to 2022) Vs Market Outlook (2023 to 2033)

The hair styling products market recorded a CAGR of 4.9% from 2018 to 2022 and reached a valuation of US$ 22.4 billion in 2022. Various hair styling products such as hair creams, hair wax, hair gels, hair oils, and similar other hair styling products are gaining traction among target customers.

Short-term Outlook (2023 to 2026): Physical appearance has become incredibly significant in the fashion industry and all of the marketplaces connected to these products. Sales of hair styling products are anticipated to rise as people's attention to appearance has grown.
Mid-term Outlook (2026 to 2029): Numerous hair styling product brands are focusing on developing the best hair styling products for daily use to gain market share. Over the following years, product ranges in the hair styling industry are expected to grow.
Long-term Outlook (2029 to 2033): Customers’ perceptions and buying behavior are likely to be influenced by a confluence of various factors in this time frame. These include increased awareness of various hair treatment products, increased per capita income, online penetration, and so on. Hair styling product manufacturers are likely to focus on these to launch new products in the market.

Which Factors are Primarily Driving the Hair Styling Products Market Growth?

Men's Hair Styling Products Make Up the Massive Sales

Many new trends are influencing the global demand for hair styling products. An increase in the sales of hair styling products for men is one of them.

Previously, demand was limited to hair styling products for women, but now, men are also showing strong interest in hair styling products. This is the result of changes in fashion ideologies across the world.

Sales of Hair Styling Products are Augmented by Increased Demand for Organic Hair Care Products

People are making a significant transition to all-natural hair care products, which are skin and hair-friendly. As a result, most market players are developing products with herbal or organic ingredients.

This came about as a result of experiencing the damage that styling products with chemical bases may cause. Owing to advancements in chemicals and technologies, it is expected that hair care products that treat hair loss are likely to have better formulas.

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Which Regional Markets Are Set to Be Lucrative for Hair Styling Product Manufacturers?

Europe Hair Care Products Market Holds Nearly one-fourth of the Global Market Share

  • The hair styling products and hair care markets in Europe are expected to account for a significant market share of around 23.4% in 2023. Europe is expected to dominate the hair styling products market and hair care market because of growing spending power, increasing look consciousness, availability of various hair treatment products, and more.
  • The hair treatment products in North America are expected to account for a market share of around 21.4% due to factors such as high standard of living, availability of innovative products, etc.
  • The market in Latin America is likely to account for an 11.2% share of the global market in 2023.
  • The hair styling products market in East Asia & South Asia regions is anticipated to be driven by factors such as high demand for organic products and essential oils, companies focusing on products rich in active substances, and rising demand for hair styling products for men. Both regions together account for a market share of around 34.3%.
  • The hair styling products market in the Middle East and Africa region is expected to progress slightly slower than other regions. In 2023, the market in this region is set to account for 9.7% of the global market.

Country-wise Analysis

What Factors are Expected to Support the Hair Styling Products Market Growth in India?

Rising Look Consciousness & Availability of New Hair Care Products

The demand for hair styling products in India is expected to record a significant CAGR during the forecast period. Changes in customer behavior and rising product awareness have been recognized as the main market drivers. The enormous millennial population, increasing urban migration, and growing women's employment contributes to the market expansion. It has been noted that the premium segment is becoming increasingly popular with urban and young people, who are willing to spend more on products that deliver results more quickly.

Traditional retail sales still dominate the industry. Still, eCommerce sales of hair care products are likely driven by increased Internet usage and eCommerce enterprises' efforts to draw in more customers.

What is the Market Outlook for Hair Styling Products in China?

Surging Use of Hair Styling Products for Women

The market for hair styling products is expanding in China as a result of consumer concerns about scalp health, including hair thinning, hair loss, dandruff, and sensitive scalp.

In particular, consumers in China are spending more money on hair care products, which is attracting attention and driving market growth. These products are being launched specifically for women with hair loss issues.

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Category-wise Analysis

Which Hair Care Products are Likely to Witness Increasing Demand?

Sales of Hair Styling Products Led by Gels, Creams & Sprays

With the introduction of numerous hair styling, hair regeneration, and hair colorant products (hair gels, hair styling creams, hair sprays, and more) over the last decade, the market has seen several changes.

Hair care treatments for hair loss are likely to see improved formulations in the near future, owing to developments in chemicals and technologies. Moreover, as men have become more conscious about their hair, the demand for hair styling products for men has increased.

A young, fashion-conscious population constantly updated about hair care services, such as hairstyles and colorants that represent uniqueness, is influencing consumer habits in the hair care market.

Competitive Landscape

To offer products derived from organic and natural ingredients, key hair styling product brands are focusing on technology to manufacture as per the requirements of the customers. Hair treatment products have also benefited from the expansion of locally started companies.

Hair styling product suppliers focus on adjusting to specialized shop business models so they may offer a choice of brands, categories, and products.

P&G has pioneered product diversification; most recently, the company introduced a cutting-edge, individualized hairstyle product line that primarily targeted African American customers. L'Oréal S.A. focuses strategically on mergers and acquisitions, intending to expand its influence in domestic, regional, and international markets. Matrix Essential is one of the most recent acquisitions.

Recent Development in the Hair Styling Products Market

  • In October 2022, Kao Corporation's brand Oribe Hair Products came out with a limited-edition dry texturizing spray. This limited-edition design spray gives hairstyle and shines right away, adds rough-luxe texture and volume, and soaks up oil and dirt to make it last longer between washes.
  • Arata, a Slick Organics Private Limited brand, released its advanced curl care line in February 2022. This line includes gels and creams for styling hair. The curls look shiny because the products contain Murumuru butter, mango butter, hydrolyzed proteins, grape seed oil, natural fragrances made from herbs, and floral extracts.
  • Godrej Consumer Products sold their BBlunt houses premium products to Honasa Consumer Pvt. Ltd. in February 2022. With this purchase, Honasa Consumer Pvt. Ltd. Is likely to own and run all of the Bblunt hair styling products.

Key players in the market include L'Oreal SA, Procter & Gamble Co., Unilever PLC, Henkel AG & Co. KGaA, Amway Corporation, Avon Products Inc., Revlon Inc., Kao Corporation, Shiseido Company Limited, and Estee Lauder Companies Inc.

Key Segments

Hair Styling Products Market by Product:

  • Hair Gels
  • Hair Sprays
  • Styling Creams & Waxes
  • Hair Mousse
  • Others

Hair Styling Products Market by End Use:

  • Household
  • Salons & Spas
  • Fashion Industry

Hair Styling Products Market by Gender:

  • Male Hair Styling Products
  • Female Hair Styling Products
  • Unisex Hair Styling Products

Hair Styling Products Market by Sales Channel:

  • Wholesalers/Distributors
  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores and Online Stores

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • The Middle East and Africa

Frequently Asked Questions

How Big is the Hair Styling Products Market?

The market is valued at US$ 23.5 billion in 2023.

What is the Current Hair Styling Products Market Valuation?

The market is estimated to secure a valuation of US$ 39.9 billion in 2033.

What is the Market's Growth Outlook?

Through 2033, the market is projected to continue to expand at a CAGR of 5.4%.

What is the Market Growth Forecast for Europe?

The European market is scheduled to reach a market share of 23.4%.

What is the North America Market Development Prediction?

The North American market is projected to contribute 21.4%.

What Limits the Growth Potential of the Market?

High brand competition leads to a conflict for market share, and brand recognition may inhibit the market.

Table of Content

1. Executive Summary | Hair Styling Products Market

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2017 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2017 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2017 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033

        5.3.1. Hair Gel

        5.3.2. Hairspray

        5.3.3. Styling Creams and Waxes

        5.3.4. Hair Mousse

        5.3.5. Other

    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2017 to 2022

    5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033

6. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By End Use

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End Use, 2017 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End Use, 2023 to 2033

        6.3.1. Household

        6.3.2. Salon & Spa

        6.3.3. Fashion Industry

    6.4. Y-o-Y Growth Trend Analysis By End Use, 2017 to 2022

    6.5. Absolute $ Opportunity Analysis By End Use, 2023 to 2033

7. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Gender

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Gender, 2017 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Gender, 2023 to 2033

        7.3.1. Male

        7.3.2. Female

        7.3.3. Unisex

    7.4. Y-o-Y Growth Trend Analysis By Gender, 2017 to 2022

    7.5. Absolute $ Opportunity Analysis By Gender, 2023 to 2033

8. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Sales Channel

    8.1. Introduction / Key Findings

    8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2017 to 2022

    8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033

        8.3.1. Wholesalers/Distributors

        8.3.2. Hypermarket/Supermarket

        8.3.3. Convenience Store

        8.3.4. Specialty Store

        8.3.5. Online Store

    8.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2017 to 2022

    8.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033

9. Global Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Region

    9.1. Introduction

    9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2017 to 2022

    9.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033

        9.3.1. North America

        9.3.2. Latin America

        9.3.3. Europe

        9.3.4. Asia Pacific Excluding Japan

        9.3.5. Japan

        9.3.6. Middle East and Africa

    9.4. Market Attractiveness Analysis By Region

10. North America Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. USA

            10.2.1.2. Canada

        10.2.2. By Product Type

        10.2.3. By End Use

        10.2.4. By Gender

        10.2.5. By Sales Channel

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product Type

        10.3.3. By End Use

        10.3.4. By Gender

        10.3.5. By Sales Channel

    10.4. Key Takeaways

11. Latin America Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Brazil

            11.2.1.2. Mexico

            11.2.1.3. Rest of Latin America

        11.2.2. By Product Type

        11.2.3. By End Use

        11.2.4. By Gender

        11.2.5. By Sales Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product Type

        11.3.3. By End Use

        11.3.4. By Gender

        11.3.5. By Sales Channel

    11.4. Key Takeaways

12. Europe Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. EU5

            12.2.1.2. Nordic

            12.2.1.3. BENELUX

            12.2.1.4. Russia

            12.2.1.5. Poland

            12.2.1.6. Rest of Europe

        12.2.2. By Product Type

        12.2.3. By End Use

        12.2.4. By Gender

        12.2.5. By Sales Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product Type

        12.3.3. By End Use

        12.3.4. By Gender

        12.3.5. By Sales Channel

    12.4. Key Takeaways

13. Asia Pacific Excluding Japan Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. China

            13.2.1.2. India

            13.2.1.3. Australia and New Zealand

            13.2.1.4. Rest of Asia Pacific Excluding Japan

        13.2.2. By Product Type

        13.2.3. By End Use

        13.2.4. By Gender

        13.2.5. By Sales Channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Product Type

        13.3.3. By End Use

        13.3.4. By Gender

        13.3.5. By Sales Channel

    13.4. Key Takeaways

14. Japan Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022

    14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

        14.2.2. By Product Type

        14.2.3. By End Use

        14.2.4. By Gender

        14.2.5. By Sales Channel

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Product Type

        14.3.3. By End Use

        14.3.4. By Gender

        14.3.5. By Sales Channel

    14.4. Key Takeaways

15. Middle East and Africa Market Analysis 2017 to 2022 and Forecast 2023 to 2033, By Country

    15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2017 to 2022

    15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Country

            15.2.1.1. GCC Countries

            15.2.1.2. South Africa

            15.2.1.3. North Africa

            15.2.1.4. Rest of Middle East and Africa

        15.2.2. By Product Type

        15.2.3. By End Use

        15.2.4. By Gender

        15.2.5. By Sales Channel

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Product Type

        15.3.3. By End Use

        15.3.4. By Gender

        15.3.5. By Sales Channel

    15.4. Key Takeaways

16. Key Countries Market Analysis

    16.1. USA

        16.1.1. Pricing Analysis

        16.1.2. Market Share Analysis, 2022

            16.1.2.1. By Product Type

            16.1.2.2. By End Use

            16.1.2.3. By Gender

            16.1.2.4. By Sales Channel

    16.2. Canada

        16.2.1. Pricing Analysis

        16.2.2. Market Share Analysis, 2022

            16.2.2.1. By Product Type

            16.2.2.2. By End Use

            16.2.2.3. By Gender

            16.2.2.4. By Sales Channel

    16.3. Brazil

        16.3.1. Pricing Analysis

        16.3.2. Market Share Analysis, 2022

            16.3.2.1. By Product Type

            16.3.2.2. By End Use

            16.3.2.3. By Gender

            16.3.2.4. By Sales Channel

    16.4. Mexico

        16.4.1. Pricing Analysis

        16.4.2. Market Share Analysis, 2022

            16.4.2.1. By Product Type

            16.4.2.2. By End Use

            16.4.2.3. By Gender

            16.4.2.4. By Sales Channel

    16.5. EU5

        16.5.1. Pricing Analysis

        16.5.2. Market Share Analysis, 2022

            16.5.2.1. By Product Type

            16.5.2.2. By End Use

            16.5.2.3. By Gender

            16.5.2.4. By Sales Channel

    16.6. Nordic

        16.6.1. Pricing Analysis

        16.6.2. Market Share Analysis, 2022

            16.6.2.1. By Product Type

            16.6.2.2. By End Use

            16.6.2.3. By Gender

            16.6.2.4. By Sales Channel

    16.7. BENELUX

        16.7.1. Pricing Analysis

        16.7.2. Market Share Analysis, 2022

            16.7.2.1. By Product Type

            16.7.2.2. By End Use

            16.7.2.3. By Gender

            16.7.2.4. By Sales Channel

    16.8. Russia

        16.8.1. Pricing Analysis

        16.8.2. Market Share Analysis, 2022

            16.8.2.1. By Product Type

            16.8.2.2. By End Use

            16.8.2.3. By Gender

            16.8.2.4. By Sales Channel

    16.9. Poland

        16.9.1. Pricing Analysis

        16.9.2. Market Share Analysis, 2022

            16.9.2.1. By Product Type

            16.9.2.2. By End Use

            16.9.2.3. By Gender

            16.9.2.4. By Sales Channel

    16.10. China

        16.10.1. Pricing Analysis

        16.10.2. Market Share Analysis, 2022

            16.10.2.1. By Product Type

            16.10.2.2. By End Use

            16.10.2.3. By Gender

            16.10.2.4. By Sales Channel

    16.11. India

        16.11.1. Pricing Analysis

        16.11.2. Market Share Analysis, 2022

            16.11.2.1. By Product Type

            16.11.2.2. By End Use

            16.11.2.3. By Gender

            16.11.2.4. By Sales Channel

    16.12. Australia and New Zealand

        16.12.1. Pricing Analysis

        16.12.2. Market Share Analysis, 2022

            16.12.2.1. By Product Type

            16.12.2.2. By End Use

            16.12.2.3. By Gender

            16.12.2.4. By Sales Channel

    16.13. Japan

        16.13.1. Pricing Analysis

        16.13.2. Market Share Analysis, 2022

            16.13.2.1. By Product Type

            16.13.2.2. By End Use

            16.13.2.3. By Gender

            16.13.2.4. By Sales Channel

    16.14. GCC Countries

        16.14.1. Pricing Analysis

        16.14.2. Market Share Analysis, 2022

            16.14.2.1. By Product Type

            16.14.2.2. By End Use

            16.14.2.3. By Gender

            16.14.2.4. By Sales Channel

    16.15. South Africa

        16.15.1. Pricing Analysis

        16.15.2. Market Share Analysis, 2022

            16.15.2.1. By Product Type

            16.15.2.2. By End Use

            16.15.2.3. By Gender

            16.15.2.4. By Sales Channel

    16.16. North Africa

        16.16.1. Pricing Analysis

        16.16.2. Market Share Analysis, 2022

            16.16.2.1. By Product Type

            16.16.2.2. By End Use

            16.16.2.3. By Gender

            16.16.2.4. By Sales Channel

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By Product Type

        17.3.3. By End Use

        17.3.4. By Gender

        17.3.5. By Sales Channel

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. Procter & Gamble

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segments

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

                18.1.1.5.2. Product Strategy

                18.1.1.5.3. Channel Strategy

        18.1.2. L'Oreal

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segments

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

                18.1.2.5.2. Product Strategy

                18.1.2.5.3. Channel Strategy

        18.1.3. Unilever plc

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segments

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

                18.1.3.5.2. Product Strategy

                18.1.3.5.3. Channel Strategy

        18.1.4. Shiseido Company

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segments

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

                18.1.4.5.2. Product Strategy

                18.1.4.5.3. Channel Strategy

        18.1.5. Amorepacific Corporation

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segments

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

                18.1.5.5.2. Product Strategy

                18.1.5.5.3. Channel Strategy

        18.1.6. Flora Ltd

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segments

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

                18.1.6.5.2. Product Strategy

                18.1.6.5.3. Channel Strategy

        18.1.7. Kao Corporation

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segments

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

                18.1.7.5.2. Product Strategy

                18.1.7.5.3. Channel Strategy

        18.1.8. Henkel AG & Company

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segments

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

                18.1.8.5.2. Product Strategy

                18.1.8.5.3. Channel Strategy

        18.1.9. Shu Uemura Art of Hair

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segments

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

                18.1.9.5.2. Product Strategy

                18.1.9.5.3. Channel Strategy

        18.1.10. Vogue International LLC

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segments

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

                18.1.10.5.2. Product Strategy

                18.1.10.5.3. Channel Strategy

        18.1.11. Curls LLC

            18.1.11.1. Overview

            18.1.11.2. Product Portfolio

            18.1.11.3. Profitability by Market Segments

            18.1.11.4. Sales Footprint

            18.1.11.5. Strategy Overview

                18.1.11.5.1. Marketing Strategy

                18.1.11.5.2. Product Strategy

                18.1.11.5.3. Channel Strategy

        18.1.12. Ouai Haircare

            18.1.12.1. Overview

            18.1.12.2. Product Portfolio

            18.1.12.3. Profitability by Market Segments

            18.1.12.4. Sales Footprint

            18.1.12.5. Strategy Overview

                18.1.12.5.1. Marketing Strategy

                18.1.12.5.2. Product Strategy

                18.1.12.5.3. Channel Strategy

        18.1.13. Redken

            18.1.13.1. Overview

            18.1.13.2. Product Portfolio

            18.1.13.3. Profitability by Market Segments

            18.1.13.4. Sales Footprint

            18.1.13.5. Strategy Overview

                18.1.13.5.1. Marketing Strategy

                18.1.13.5.2. Product Strategy

                18.1.13.5.3. Channel Strategy

        18.1.14. Scental Pacific

            18.1.14.1. Overview

            18.1.14.2. Product Portfolio

            18.1.14.3. Profitability by Market Segments

            18.1.14.4. Sales Footprint

            18.1.14.5. Strategy Overview

                18.1.14.5.1. Marketing Strategy

                18.1.14.5.2. Product Strategy

                18.1.14.5.3. Channel Strategy

        18.1.15. Delta Laboratories Pty Ltd

            18.1.15.1. Overview

            18.1.15.2. Product Portfolio

            18.1.15.3. Profitability by Market Segments

            18.1.15.4. Sales Footprint

            18.1.15.5. Strategy Overview

                18.1.15.5.1. Marketing Strategy

                18.1.15.5.2. Product Strategy

                18.1.15.5.3. Channel Strategy

        18.1.16. Natrocare Laboratories

            18.1.16.1. Overview

            18.1.16.2. Product Portfolio

            18.1.16.3. Profitability by Market Segments

            18.1.16.4. Sales Footprint

            18.1.16.5. Strategy Overview

                18.1.16.5.1. Marketing Strategy

                18.1.16.5.2. Product Strategy

                18.1.16.5.3. Channel Strategy

        18.1.17. Mizani

            18.1.17.1. Overview

            18.1.17.2. Product Portfolio

            18.1.17.3. Profitability by Market Segments

            18.1.17.4. Sales Footprint

            18.1.17.5. Strategy Overview

                18.1.17.5.1. Marketing Strategy

                18.1.17.5.2. Product Strategy

                18.1.17.5.3. Channel Strategy

        18.1.18. Mielle Organics LLC

            18.1.18.1. Overview

            18.1.18.2. Product Portfolio

            18.1.18.3. Profitability by Market Segments

            18.1.18.4. Sales Footprint

            18.1.18.5. Strategy Overview

                18.1.18.5.1. Marketing Strategy

                18.1.18.5.2. Product Strategy

                18.1.18.5.3. Channel Strategy

19. Assumptions & Acronyms Used

20. Research Methodology

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