Hair Lightening Products Market Overview (2022-2032)

[250 Pages Report] The hair lightening products market is expected to expand its roots at a low CAGR of 4.4% during the forecast period. The global market holds an estimate revenue of US$ 7.32 Bn in 2022 and is likely to cross US$ 10.78 Bn by the end of 2032.

Hair lightening is a process through which people’s hair color can be transformed into a new color, involving multiple techniques to color the hair. These treatments are super-lightening color treatment, all-over bleach, balayage and highlights. These treatments also include various hair lighting products. The changing fashion trend is also increasing demand for global hair lighting products.

Attributes Details
Hair Lightening Products Market CAGR (2022-2032) 4.4%
Hair Lightening Products Market Value (2022) US$ 7.32 Bn
Hair Lightening Products Market Value (2032) US$ 10.78 Bn

Latest trends explain that the growing demand for hair lightening products are attributed to the increased sales of white-blonde highlights, pony lights, bold pink, baby blonde, silver and copper penny solid brunette, increasing the overall sales of global hair lightening products.

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What are the Key Drivers and Restraints to the Hair Lighting Products Market?

The increasing popularity of hair lighting products and changing lifestyles are the drivers for the market. Consumers’ shifting focus from chemical-based products to natural or organic lightening products has engaged manufacturers in producing natural & organic hair lightening products.

The growing trend for beauty products, increasing desire for attractiveness and changing lifestyle has a greater impact on hair care products which further drives the demand for hair lightening products.

The spray and shampoo are the most popular products among consumers in the hair lighting products category. Nowadays, manufacturers are coming up with new innovations and features. As an example, the producers have introduced sulphate-free colour stay shampoo, which does not irritate sensitive skin and scalps of users.

Increasing awareness of using chemical hair products drives the natural & organic hair lightening products market. Also, an increase in disposable income and higher spending power is driving sales of cosmetics in the market, which, as a result, drives the sale of hair lighting products. Moreover, the presence of e-commerce also drives the demand for hair lighting products.

Which is the Key Hair Lightening Products Market?

The hair lighting products market is expected to register healthy growth across all the geographies during the forecast period.

The individual’s use of hair lighting products is growing, and the commercial segment is likely to push the market sales of hair lighting products market. Manufacturers of hair care & styling products are expanding their operations into developing regions such as China, India.

These countries are considered emerging countries with potential opportunities. Changing lifestyles and growing fashion sense drives the hair lightening products market. In terms of market share, North America holds a significant share of the market.

The market significance is attributed to several factors, such as new product launches, technological innovation, and product adoption rate.

Growing demand for professional hair care services also drives the sales of hair lighting products. Middle East & Africa is projected to showcase steady growth in the global hair lightening products market due to the growth in beauty products, increasing the sales of hair lightening products.

Sudip Saha
Sudip Saha

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Which are the Key Competitors of Hair Lightening Products Market?

The key players of the Hair lightening products market are focusing on enhancing the highlightening texture and quality, longer shelf life of these products. This drives the sales of hair lighting products. 

Key players in the hair lighting products market include Lakme, Loreal, Quai, John Frieda, Klorane, Sun Bum, IGK and Farouk Systems, Inc.

Recent Market Development:

  • Lakme has introduced its new K.Blonde bleaching clay and K.blone compact powder cream that have said to be the revolutionary product in the forecast period, increasing the sales of hair lightening products.
  • L’Oreal has expanded its whitening & brightening cream collection adding paris revitalift crystal micro-essence, Paris revitalift anti-wrinkles. This pushes the sales of hair lighting products.

Report Scope

Report Attribute Details
Growth Rate CAGR of 4.4% from 2022 to 2032
Base year for estimation 2021
Historical data 2015 - 2020
Forecast period 2022 - 2032
Quantitative units Revenue in USD million, volume in kilotons, and CAGR from 2022 to 2032
Report coverage Revenue forecast, volume forecast, company ranking, competitive landscape, growth factors, and trends, Pricing Analysis,
Segments covered Product Type, Nature, Price Range, Application, Sales Channel, Region
Regional scope North America; Western Europe, Eastern Europe, Middle East, Africa, ASEAN, South Asia, Rest of Asia, Australia and New Zealand
Country scope U.S.; Canada; Mexico; Germany; U.K.; France; Italy; Spain; Russia; Belgium; Poland; Czech Republic; China; India; Japan; Australia; Brazil; Argentina; Colombia; Saudi Arabia; UAE; Iran; South Africa
Key companies profiled Lakme, Loreal, Quai, John Frieda, Klorane, Sun Bum, IGK, Farouk Systems, Inc.
Customization scope Free report customization (equivalent to up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.
Pricing and purchase options Avail customized purchase options to meet your exact research needs. 

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Frequently Asked Questions

What Region is the Biggest for Hair Lightening Products Market?

Asia is the biggest market in the hair Lightening Products Market. The factors that lead to the optimum growth of the market in this region are new trends in fashion, growing hair color industry and people’s expenditure on hair colors. This leads to the high demand for hair lightening products in developing countries like India and China.

Who are the Key Players in the Hair Lightening Products Market?

Key competitors holding substantial hair lightening products market share include Lakme, Loreal, Quai, John Frieda, Klorane, Sun Bum, IGK and Farouk Systems, Inc.

Which is the Key Driver in the Hair Lightening Products Market?

Demand for hair lighting products is likely to increase with the high demand from fashion, hairdressing and film production industry is increasing the sales of hair lighting products.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity 
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Investment Feasibility Matrix
    3.5. PESTLE and Porter’s Analysis
    3.6. Regulatory Landscape
        3.6.1. By Key Regions
        3.6.2. By Key Countries
4. Global Hair Lightening Products Market Analysis 2017-2021 and Forecast, 2022-2032
    4.1. Historical Market Size Value (US$ Mn) & Volume (Mn Units) Analysis, 2017-2021
    4.2. Current and Future Market Size Value (US$ Mn) & Volume (Mn Units) Projections, 2022-2032
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Hair Lightening Products Market Analysis 2017-2021 and Forecast 2022-2032, By Product Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Mn) & Volume (Mn Units) Analysis By Product Type, 2017-2021
    5.3. Current and Future Market Size Value (US$ Mn) & Volume (Mn Units) Analysis and Forecast By Product Type, 2022-2032
        5.3.1. Organic
        5.3.2. Natural
        5.3.3. Conventional
    5.4. Y-o-Y Growth Trend Analysis By Product Type, 2017-2021
    5.5. Absolute $ Opportunity Analysis By Product Type, 2022-2032
6. Global Hair Lightening Products Market Analysis 2017-2021 and Forecast 2022-2032, By Application
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Mn) & Volume (Mn Units) Analysis By Application, 2017-2021
    6.3. Current and Future Market Size Value (US$ Mn) & Volume (Mn Units) Analysis and Forecast By Application, 2022-2032
        6.3.1. Household
        6.3.2. Commercial
    6.4. Y-o-Y Growth Trend Analysis By Application, 2017-2021
    6.5. Absolute $ Opportunity Analysis By Application, 2022-2032
7. Global Hair Lightening Products Market Analysis 2017-2021 and Forecast 2022-2032, By Price Range 
    7.1. Introduction / Key Findings
    7.2. Historical Market Size Value (US$ Mn) & Volume (Mn Units) Analysis By Price Range , 2017-2021
    7.3. Current and Future Market Size Value (US$ Mn) & Volume (Mn Units) Analysis and Forecast By Price Range , 2022-2032
        7.3.1. Low
        7.3.2. Economy
        7.3.3. Premium 
    7.4. Y-o-Y Growth Trend Analysis By Price Range , 2017-2021
    7.5. Absolute $ Opportunity Analysis By Price Range , 2022-2032
8. Global Hair Lightening Products Market Analysis 2017-2021 and Forecast 2022-2032, By Sales Channels
    8.1. Introduction / Key Findings
    8.2. Historical Market Size Value (US$ Mn) & Volume (Mn Units) Analysis By Sales Channels, 2017-2021
    8.3. Current and Future Market Size Value (US$ Mn) & Volume (Mn Units) Analysis and Forecast By Sales Channels, 2022-2032
        8.3.1. Online
        8.3.2. Offline
    8.4. Y-o-Y Growth Trend Analysis By Sales Channels, 2017-2021
    8.5. Absolute $ Opportunity Analysis By Sales Channels, 2022-2032
9. Global Hair Lightening Products Market Analysis 2017-2021 and Forecast 2022-2032, By Region
    9.1. Introduction
    9.2. Historical Market Size Value (US$ Mn) & Volume (Mn Units) Analysis By Region, 2017-2021
    9.3. Current Market Size Value (US$ Mn) & Volume (Mn Units) Analysis and Forecast By Region, 2022-2032
        9.3.1. North America
        9.3.2. Latin America
        9.3.3. Europe
        9.3.4. Asia Pacific
        9.3.5. MEA
    9.4. Market Attractiveness Analysis By Region
10. North America Hair Lightening Products Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    10.1. Historical Market Size Value (US$ Mn) & Volume (Mn Units) Trend Analysis By Market Taxonomy, 2017-2021
    10.2. Market Size Value (US$ Mn) & Volume (Mn Units) Forecast By Market Taxonomy, 2022-2032
        10.2.1. By Country
            10.2.1.1. U.S.
            10.2.1.2. Canada
        10.2.2. By Product Type
        10.2.3. By Application
        10.2.4. By Price Range 
        10.2.5. By Sales Channels
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Product Type
        10.3.3. By Application
        10.3.4. By Price Range 
        10.3.5. By Sales Channels
    10.4. Key Takeaways
11. Latin America Hair Lightening Products Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    11.1. Historical Market Size Value (US$ Mn) & Volume (Mn Units) Trend Analysis By Market Taxonomy, 2017-2021
    11.2. Market Size Value (US$ Mn) & Volume (Mn Units) Forecast By Market Taxonomy, 2022-2032
        11.2.1. By Country
            11.2.1.1. Brazil
            11.2.1.2. Mexico
            11.2.1.3. Rest of Latin America
        11.2.2. By Product Type
        11.2.3. By Application
        11.2.4. By Price Range 
        11.2.5. By Sales Channels
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Product Type
        11.3.3. By Application
        11.3.4. By Price Range 
        11.3.5. By Sales Channels
    11.4. Key Takeaways
12. Europe Hair Lightening Products Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    12.1. Historical Market Size Value (US$ Mn) & Volume (Mn Units) Trend Analysis By Market Taxonomy, 2017-2021
    12.2. Market Size Value (US$ Mn) & Volume (Mn Units) Forecast By Market Taxonomy, 2022-2032
        12.2.1. By Country
            12.2.1.1. Germany
            12.2.1.2. Italy
            12.2.1.3. France
            12.2.1.4. U.K.
            12.2.1.5. Spain
            12.2.1.6. Russia
            12.2.1.7. BENELUX
            12.2.1.8. Rest of Europe
        12.2.2. By Product Type
        12.2.3. By Application
        12.2.4. By Price Range 
        12.2.5. By Sales Channels
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Product Type
        12.3.3. By Application
        12.3.4. By Price Range 
        12.3.5. By Sales Channels
    12.4. Key Takeaways
13. Asia Pacific Hair Lightening Products Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    13.1. Historical Market Size Value (US$ Mn) & Volume (Mn Units) Trend Analysis By Market Taxonomy, 2017-2021
    13.2. Market Size Value (US$ Mn) & Volume (Mn Units) Forecast By Market Taxonomy, 2022-2032
        13.2.1. By Country
            13.2.1.1. China
            13.2.1.2. Japan
            13.2.1.3. South Korea
            13.2.1.4. India
            13.2.1.5. Rest of Asia Pacific
        13.2.2. By Product Type
        13.2.3. By Application
        13.2.4. By Price Range 
        13.2.5. By Sales Channels
    13.3. Market Attractiveness Analysis
        13.3.1. By Country
        13.3.2. By Product Type
        13.3.3. By Application
        13.3.4. By Price Range 
        13.3.5. By Sales Channels
    13.4. Key Takeaways
14. MEA Hair Lightening Products Market Analysis 2017-2021 and Forecast 2022-2032, By Country
    14.1. Historical Market Size Value (US$ Mn) & Volume (Mn Units) Trend Analysis By Market Taxonomy, 2017-2021
    14.2. Market Size Value (US$ Mn) & Volume (Mn Units) Forecast By Market Taxonomy, 2022-2032
        14.2.1. By Country
            14.2.1.1. GCC
            14.2.1.2. Rest of MEA
        14.2.2. By Product Type
        14.2.3. By Application
        14.2.4. By Price Range 
        14.2.5. By Sales Channels
    14.3. Market Attractiveness Analysis
        14.3.1. By Country
        14.3.2. By Product Type
        14.3.3. By Application
        14.3.4. By Price Range 
        14.3.5. By Sales Channels
    14.4. Key Takeaways
15. Key Countries Hair Lightening Products Market Analysis
    15.1. U.S.
        15.1.1. Pricing Analysis
        15.1.2. Market Share Analysis, 2021
            15.1.2.1. By Product Type
            15.1.2.2. By Application
            15.1.2.3. By Price Range 
            15.1.2.4. By Sales Channels
    15.2. Canada
        15.2.1. Pricing Analysis
        15.2.2. Market Share Analysis, 2021
            15.2.2.1. By Product Type
            15.2.2.2. By Application
            15.2.2.3. By Price Range 
            15.2.2.4. By Sales Channels
    15.3. Brazil
        15.3.1. Pricing Analysis
        15.3.2. Market Share Analysis, 2021
            15.3.2.1. By Product Type
            15.3.2.2. By Application
            15.3.2.3. By Price Range 
            15.3.2.4. By Sales Channels
    15.4. Mexico
        15.4.1. Pricing Analysis
        15.4.2. Market Share Analysis, 2021
            15.4.2.1. By Product Type
            15.4.2.2. By Application
            15.4.2.3. By Price Range 
            15.4.2.4. By Sales Channels
    15.5. Argentina
        15.5.1. Pricing Analysis
        15.5.2. Market Share Analysis, 2021
            15.5.2.1. By Product Type
            15.5.2.2. By Application
            15.5.2.3. By Price Range 
            15.5.2.4. By Sales Channels
    15.6. Germany
        15.6.1. Pricing Analysis
        15.6.2. Market Share Analysis, 2021
            15.6.2.1. By Product Type
            15.6.2.2. By Application
            15.6.2.3. By Price Range 
            15.6.2.4. By Sales Channels
    15.7. Italy
        15.7.1. Pricing Analysis
        15.7.2. Market Share Analysis, 2021
            15.7.2.1. By Product Type
            15.7.2.2. By Application
            15.7.2.3. By Price Range 
            15.7.2.4. By Sales Channels
    15.8. France
        15.8.1. Pricing Analysis
        15.8.2. Market Share Analysis, 2021
            15.8.2.1. By Product Type
            15.8.2.2. By Application
            15.8.2.3. By Price Range 
            15.8.2.4. By Sales Channels
    15.9. U.K.
        15.9.1. Pricing Analysis
        15.9.2. Market Share Analysis, 2021
            15.9.2.1. By Product Type
            15.9.2.2. By Application
            15.9.2.3. By Price Range 
            15.9.2.4. By Sales Channels
    15.10. Spain
        15.10.1. Pricing Analysis
        15.10.2. Market Share Analysis, 2021
            15.10.2.1. By Product Type
            15.10.2.2. By Application
            15.10.2.3. By Price Range 
            15.10.2.4. By Sales Channels
    15.11. Russia
        15.11.1. Pricing Analysis
        15.11.2. Market Share Analysis, 2021
            15.11.2.1. By Product Type
            15.11.2.2. By Application
            15.11.2.3. By Price Range 
            15.11.2.4. By Sales Channels
    15.12. BENELUX
        15.12.1. Pricing Analysis
        15.12.2. Market Share Analysis, 2021
            15.12.2.1. By Product Type
            15.12.2.2. By Application
            15.12.2.3. By Price Range 
            15.12.2.4. By Sales Channels
    15.13. China
        15.13.1. Pricing Analysis
        15.13.2. Market Share Analysis, 2021
            15.13.2.1. By Product Type
            15.13.2.2. By Application
            15.13.2.3. By Price Range 
            15.13.2.4. By Sales Channels
    15.14. Japan
        15.14.1. Pricing Analysis
        15.14.2. Market Share Analysis, 2021
            15.14.2.1. By Product Type
            15.14.2.2. By Application
            15.14.2.3. By Price Range 
            15.14.2.4. By Sales Channels
    15.15. South Korea
        15.15.1. Pricing Analysis
        15.15.2. Market Share Analysis, 2021
            15.15.2.1. By Product Type
            15.15.2.2. By Application
            15.15.2.3. By Price Range 
            15.15.2.4. By Sales Channels
    15.16. India
        15.16.1. Pricing Analysis
        15.16.2. Market Share Analysis, 2021
            15.16.2.1. By Product Type
            15.16.2.2. By Application
            15.16.2.3. By Price Range 
            15.16.2.4. By Sales Channels
    15.17. GCC Countries
        15.17.1. Pricing Analysis
        15.17.2. Market Share Analysis, 2021
            15.17.2.1. By Product Type
            15.17.2.2. By Application
            15.17.2.3. By Price Range 
            15.17.2.4. By Sales Channels
16. Market Structure Analysis
    16.1. Competition Dashboard
    16.2. Competition Benchmarking
    16.3. Market Share Analysis of Top Players
        16.3.1. By Regional
        16.3.2. By Product Type
        16.3.3. By Application
        16.3.4. By Price Range 
        16.3.5. By Sales Channels
17. Competition Analysis
    17.1. Competition Deep Dive
        17.1.1. Lakme
            17.1.1.1. Overview
            17.1.1.2. Product Portfolio
            17.1.1.3. Profitability by Market Segment
            17.1.1.4. Sales Footprint
            17.1.1.5. Strategy Overview
                17.1.1.5.1. Marketing Strategy
                17.1.1.5.2. Product Strategy
        17.1.2. Loreal
            17.1.2.1. Overview
            17.1.2.2. Product Portfolio
            17.1.2.3. Profitability by Market Segment
            17.1.2.4. Sales Footprint
            17.1.2.5. Strategy Overview
                17.1.2.5.1. Marketing Strategy
                17.1.2.5.2. Product Strategy
        17.1.3. Quai
            17.1.3.1. Overview
            17.1.3.2. Product Portfolio
            17.1.3.3. Profitability by Market Segment
            17.1.3.4. Sales Footprint
            17.1.3.5. Strategy Overview
                17.1.3.5.1. Marketing Strategy
                17.1.3.5.2. Product Strategy
        17.1.4. John Frieda
            17.1.4.1. Overview
            17.1.4.2. Product Portfolio
            17.1.4.3. Profitability by Market Segment
            17.1.4.4. Sales Footprint
            17.1.4.5. Strategy Overview
                17.1.4.5.1. Marketing Strategy
                17.1.4.5.2. Product Strategy
        17.1.5. Klorane
            17.1.5.1. Overview
            17.1.5.2. Product Portfolio
            17.1.5.3. Profitability by Market Segment
            17.1.5.4. Sales Footprint
            17.1.5.5. Strategy Overview
                17.1.5.5.1. Marketing Strategy
                17.1.5.5.2. Product Strategy
        17.1.6. Sun Bum
            17.1.6.1. Overview
            17.1.6.2. Product Portfolio
            17.1.6.3. Profitability by Market Segment
            17.1.6.4. Sales Footprint
            17.1.6.5. Strategy Overview
                17.1.6.5.1. Marketing Strategy
                17.1.6.5.2. Product Strategy
        17.1.7. IGK
            17.1.7.1. Overview
            17.1.7.2. Product Portfolio
            17.1.7.3. Profitability by Market Segment
            17.1.7.4. Sales Footprint
            17.1.7.5. Strategy Overview
                17.1.7.5.1. Marketing Strategy
                17.1.7.5.2. Product Strategy
        17.1.8. Farouk Systems, Inc.
            17.1.8.1. Overview
            17.1.8.2. Product Portfolio
            17.1.8.3. Profitability by Market Segment
            17.1.8.4. Sales Footprint
            17.1.8.5. Strategy Overview
                17.1.8.5.1. Marketing Strategy
                17.1.8.5.2. Product Strategy
        17.1.9. Camomila 
            17.1.9.1. Overview
            17.1.9.2. Product Portfolio
            17.1.9.3. Profitability by Market Segment
            17.1.9.4. Sales Footprint
            17.1.9.5. Strategy Overview
                17.1.9.5.1. Marketing Strategy
                17.1.9.5.2. Product Strategy
        17.1.10. Schwarzkopf 
            17.1.10.1. Overview
            17.1.10.2. Product Portfolio
            17.1.10.3. Profitability by Market Segment
            17.1.10.4. Sales Footprint
            17.1.10.5. Strategy Overview
                17.1.10.5.1. Marketing Strategy
                17.1.10.5.2. Product Strategy
        17.1.11. Wella 
            17.1.11.1. Overview
            17.1.11.2. Product Portfolio
            17.1.11.3. Profitability by Market Segment
            17.1.11.4. Sales Footprint
            17.1.11.5. Strategy Overview
                17.1.11.5.1. Marketing Strategy
                17.1.11.5.2. Product Strategy
        17.1.12. Blond 
            17.1.12.1. Overview
            17.1.12.2. Product Portfolio
            17.1.12.3. Profitability by Market Segment
            17.1.12.4. Sales Footprint
            17.1.12.5. Strategy Overview
                17.1.12.5.1. Marketing Strategy
                17.1.12.5.2. Product Strategy
        17.1.13. Forte 
            17.1.13.1. Overview
            17.1.13.2. Product Portfolio
            17.1.13.3. Profitability by Market Segment
            17.1.13.4. Sales Footprint
            17.1.13.5. Strategy Overview
                17.1.13.5.1. Marketing Strategy
                17.1.13.5.2. Product Strategy
        17.1.14. Manzanilla 
            17.1.14.1. Overview
            17.1.14.2. Product Portfolio
            17.1.14.3. Profitability by Market Segment
            17.1.14.4. Sales Footprint
            17.1.14.5. Strategy Overview
                17.1.14.5.1. Marketing Strategy
                17.1.14.5.2. Product Strategy
        17.1.15. Clairol 
            17.1.15.1. Overview
            17.1.15.2. Product Portfolio
            17.1.15.3. Profitability by Market Segment
            17.1.15.4. Sales Footprint
            17.1.15.5. Strategy Overview
                17.1.15.5.1. Marketing Strategy
                17.1.15.5.2. Product Strategy
        17.1.16. Gnarly 
            17.1.16.1. Overview
            17.1.16.2. Product Portfolio
            17.1.16.3. Profitability by Market Segment
            17.1.16.4. Sales Footprint
            17.1.16.5. Strategy Overview
                17.1.16.5.1. Marketing Strategy
                17.1.16.5.2. Product Strategy
18. Assumptions & Acronyms Used
19. Research Methodolog
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