The global Hair Dryer demand is expected to register at a CAGR of 6.26%. The market revenue is likely to be valued at USD 10.20 Billion in 2023, and exhibit a revenue growth of USD 18.72 Billion by 2033.
The growth in the market is ascribed to the following:
Key players choose not to pursue trends, but rather to recognize market possibilities and then produce goods and solutions that millions of people rely on every day. Brands respond to consumer requirements by making them their top priority. Inspired by Italian luxury and hair artistry, key players produce high-performing styling tools with elegant lines, high-end finishes, and a contemporary look.
These hair dryers are appealing both visually and functionally, and they keep the hair in good condition. These factors are likely to drive the demand for hair dryers. With the guidance of expert stylists, their innovative innovations harness the Coanda effect to lift longer strands and disguise flyaways. This provides a smooth salon finish in the convenience of one's own home.
Major companies sell hair dryers that are designed to guard against high heat damage. This is achievable because these dryers are set to focus on control rather than heat.
The adoption of hair dryers is expected to rise, during the projected period as they were recently redesigned with attachments for more hairstyling control. Owing to their tried-and-true philosophy, wide distribution network, and world-class quality, they strive to have an extraordinarily strong global presence.
The growing popularity of electric hair dryers with ABS plastic bodies built with new technologies and high-quality raw materials can be ascribed to their numerous functions and variable air-blowing speed.
They also have an extra plug socket for use with trimmers and shavers, and the equipment is quite user-friendly, which is estimated to support the global hair dryer market growth. With their revolutionary diffuser developed to bring out the full body of curls and waves, customers may obtain flawless textures with soft airflow that surrounds the hair.
Hair dryers featuring HyperAIR IQ technology have been introduced by major market players. It combines high-velocity hot air and ionized air for ultra-fast drying, no heat damage, and styles that endure. Moreover, a certain German personal care and leisure firm has also created a line of high-quality professional hair dryers. These hair dryers claim to offer consumers a salon-like appearance while also preventing dryness and breakage. All these factors are anticipated to surge product demand and expand the global hair dryer market size.
| Report Attribute | Details |
|---|---|
| Hair Dryer Market Value (2023) | USD 10.20 Billion |
| Hair Dryer Market Anticipated Value (2033) | USD 18.72 Billion |
| Hair Dryer Projected Growth Rate (2033) | 6.26% |
Smart hair dryers are causing substantial disruption in the hair dryer sector. To demonstrate, Tineco, a global developer specializing in the development of intelligent technologies, has announced the release of MODA ONE, a next-generation smart hair drier that employs smart sensors to detect hair wetness while automatically regulating heat. Next-generation smart hair dryers are leading the way for new hair dryer technologies, with automation playing a crucial role in controlling airspeed and heat to minimize hair damage.
Manufacturers are expanding their research and development (R&D) capabilities in order to create hair dryers with clever humidity and proximity sensors that work to optimize the amount of heat supplied to hair in order to achieve healthy and shining outcomes for clients. As a result, the smart drying experience is progressively expected to spark innovations in the hair dryer market trends.
The statistics accumulated by Future Market Insights, reveal the global forum of hair dryers which has witnessed an unprecedented surge over the past few years. The key providers in the market are in conjunction with the increasing demand for hair dryers.
There has been a gradual rise from a CAGR of % registered during the period of 2018 to 2022 and is likely to expand at a massive CAGR of 6.26% in the forecast period.
In 2019, Asia Pacific held the highest share of the global hair dryer market size. Hair dryer adoption and usage, including wired and wireless hair dryers, is predicted to rise globally throughout the projection period.
Owing to a robust product pipeline and a well-established portfolio management technique, the European hair dryer industry has entered the planned growth phase. Hong Kong-based brands released cordless and bladeless hair dryers that are ultra-portable and give a salon-grade performance in January 2021, contributing to worldwide market development.
However, North America currently leads the market since most market players in the region have launched state-of-the-art hair styling tools, incorporated with advanced technologies. As a result of the desire for personal grooming and early technology adoption, the industry offers substantial development potential.
Furthermore, increasing internet penetration rates amongst Canadian people have created new opportunities for e-commerce channels, resulting in a large selection of items being offered online at competitive costs with the convenience benefits afforded by home delivery alternatives. These factors are likely to skyrocket the global sales of hair dryers, during the forecast period.
Principal Consultant
By type, the market is segmented into corded and cordless. It has been studied by the analysts at Future Market Insights that the corded segment is estimated to hold a major market share, through the forecast period.
The vital elements determining the momentum of this segment are:
By distribution channel type, the market is segmented into online and offline. It has been studied by the analysts at Future Market Insights that the online segment is estimated to hold a major market share, through the forecast period.
The pivotal aspects determining the momentum of this segment are:
Manufacturers are including strong filters and professional concentration nozzles in hair dryers for improved coverage and a more focused airflow, which is projected to boost demand for a hair dryers. Moreover, manufacturers have prioritized fast hair drying without using excessive heat. In addition, cosmetic companies are always looking for celebrity endorsements to run social media campaigns to promote their products and offer their benefits.
Existing hair dryer manufacturers are pushing their brands and utilizing numerous revolutionary technologies. Companies in the hair dryer business, for instance, are adopting lithium-silicone batteries to innovate in portable dryers. Wireless devices have improved the hair dryer industry because sophisticated sensors monitor air quality and humidity to automatically adjust heat settings.
Owing to the strong dependence on conventional hair care appliances, professional application of hair care appliances is expected to maintain its market dominance with a greater revenue share. However, personal or home-care applications of these products are increasing significantly due to increased convenience.
Additionally, men's hair care expenditure is a substantial consumer category, driving up demand for various hair care products such as hair dryers. These factors are estimated to drive the hair dryer market growth.
The hair dryer market is hampered by the high cost of the device and the ready availability of counterfeit items. Furthermore, the reported adverse effects of hair dryers as a result of incorrect use have the potential to disrupt the hair dryer business. Similarly, these dryers can have a negative impact on hair, and their persistent usage acts as a market restriction.
On the contrary, the global deployment of artificial intelligence technologies is increasing quickly. Hair dryer producers are utilizing artificial intelligence technology to enhance their hair dryers and are aiming to sell technologically sophisticated hair dryers to the younger generation. During the projected years, this is likely to provide new opportunities for the whole market.
During the projection period, North America is expected to be the leading hair dryer market. This is due to the existence of a significant number of customers who are more mindful and aware of personal grooming and self-care. Furthermore, since North American customers have a larger discretionary income population than the rest of the globe, particularly in the USA and Canada, the region has a stronger proclivity to purchase high-end hair dryers.
The majority of households in the USA demand a high-quality hair dryer to produce 'professional-level blowouts' at home rather than spending a fortune at salons.
Furthermore, hair dryers with the greatest airflow to preserve the hair, paired with the lightest weight possible, are becoming increasingly popular among consumers. As a result, these characteristics, coupled with the availability of various models on the market, are estimated to surge the demand for hair dryers.
Consumers have choices from affordable hair dryers with basic features and adjustments, to high-end or luxury hair dryers incorporated with advanced technologies that significantly protect the hair while blow drying, along with various other benefits. For instance, the innovative new device Dyson Supersonic hair dryer, with three speeds and four heat settings, maintains the temperature under control by sensing and adapting to air temperature every 20 seconds, and its intelligent heat management prevents hair from high heat damage.
Europe is the second largest market for hair dryers. This is due to the population's high disposable income, which creates a greater market for high-end and premium hair dryers as compared to emerging and impoverished countries. Hair dryers are very frequent personal care gadgets in European houses. The introduction of fresh and revolutionary hair dryers with enhanced features into the European market is attracting more sales, resulting in significant market growth.
Key players in the United Kingdom strive to incorporate innovative technology in order to provide quick drying, minimal heat, and a flyaway attachment. These hair dryers are designed for various hair types.
Furthermore, they include a powerful digital motor V9 in conjunction with 'Air Multiplier technology, which generates a high-pressure, high-velocity stream of regulated air for quick drying and precision styling. These aspects pique the interest of consumers, resulting in increased sales of hair dryers in the region.
Consumers in the United Kingdom are known to experiment with different hair colors. Hence, by completely rebalancing the dryer's weight and shape, key manufacturers aim to develop hair dryers that are especially gentle on fine, dyed, and colored hair, owing to its 'LightCare' technology, which keeps the hair and scalp cooler and more comfortable by operating at a lower temperature than traditional hair dryers, which prevents over-drying.
The Asia Pacific market is expected to have the fastest-growing hair dryer market This is attributed to a large consumer base and a surge of professional salons around the country. As demand for hairdressing goods and hair dryers rises, developing economies offer a significant opportunity for growth. Moreover, to suit consumer demand, regional and multinational enterprises are introducing new items.
China has introduced newly established brands that are developing cutting-edge hair dryer technology. These companies have created cordless hair dryers by improving energy efficiency using their own unique technology, hence lowering the power required to operate the equipment. Furthermore, with their unique heat-transfer technology, their devices provide much higher efficiency than standard goods, driving up demand for hair dryers in the country.
Most hair drier manufacturers seek to minimize frizz and create a silky smooth finish by incorporating 50 Million negative ions inside the devices, which are released with the forceful airflow throughout the drying process. Furthermore, these hair dryers include an ergonomic slant handle to reduce wrist strain. These factors are expected to surge the adoption of hair dryers among consumers.
Indians opt for hair dryers that maintain the hair's natural moisture level, resulting in lustrous and healthy-looking hair. Furthermore, these give gentle drying for everyday style, and the large air input grill assists in enhanced airflow, while the form and size of the drier improve air outflow. These aspects are estimated to propel the demand for hair dryers in the country.
Key players have been involved in mergers and collaborations to introduce internationally acclaimed items with cutting-edge technology to the country. After extensively evaluating different hair kinds in their laboratory, they devised a range of attachments tailored to style different types of hair.
These unique features are now available to Indian customers and are gaining popularity. These factors are contributing to the global hair dryer market growth during the forecast period.
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Start-up companies are supporting the global hair dryer market growth by offering components for manufacturers or by reselling hair dryers online on their e-commerce websites:
Cloud Nine - It is an Internet-first brand selling hair care electronic products. Sold products are straighteners, curlers, hair dryers, and accessories like rollers, air shot diffusers, brushes, and tail combs.
Vintage Beauty - It is an online retailer offering beauty appliances. The product catalogue includes a hair dryer, straightener, exfoliator, shampoo massager, etc.
Tressd - It is an Internet-first brand offering multi-category hair styling appliances. It delivers salon hair styling tools and products directly to the customer's destination for use during their stay. The product catalogue includes hair dryers, hair straighteners, hair curlers, and other products.
HairMNL - It is an online retail platform for multi-category haircare and styling products. The product catalogue includes hair colours, shampoo, conditioner, hair oil, hair protectors, hair appliances like hair dryers, hair irons, protein straighteners, and more from various brands.
MN Store - It is an online retailer of home appliances. Its catalogue includes items such as rice cookers, mini fans, and halogen heaters. It also sells curated beauty appliances such as hair iron and hair dryers.
The hair dryer market share is highly competitive owing to the involvement of several established players. Organic development tactics like product releases and approvals are often used by firms in the carboxy treatment industry. To capitalize on market growth prospects, market players are concentrating on strengthening their footprint through acquisitions, expansions, product approvals, and launches.
Recent Developments in the Hair Dryer Market:
The hair dryer market is predicted to grow at a CAGR of 6.26% during the forecast period.
Personal or home-care applications of hair dryers are increasing significantly due to increased convenience.
North America is expected to hold a major share of the market, followed by the Asia Pacific.
1. Executive Summary | Hair Dryer Market 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product 5.1. Corded 5.2. Cordless 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 6.1. Professional 6.2. Individual 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel 7.1. Offline 7.2. Online 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. North America 8.2. Latin America 8.3. Europe 8.4. Asia Pacific 8.5. Middle East and Africa (MEA) 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. Key Countries Market Analysis 15. Market Structure Analysis 16. Competition Analysis 16.1. Conair LLC 16.2. Panasonic Holdings Corporation 16.3. Koninklijke Philips N.V. 16.4. Dyson Limited 16.5. Tescom Co., Ltd. (Tescom Denki Co., Ltd) 16.6. Spectrum Brands, Inc. 16.7. Revlon Inc. 16.8. Ghd Hair (Jemella Ltd) 16.9. Harry Josh® Pro Tools 16.10. Braun GmbH (A brand of Procter & Gamble) 17. Assumptions & Acronyms Used 18. Research Methodology
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