The global hair brush market size is expected to top a valuation of USD 4.2 billion by 2023. It is anticipated to showcase a steady CAGR of 7.0% in the assessment period 2023 to 2033.
The global hair brush market is likely to reach a valuation of around USD 8.3 billion by 2033. It is expected to create a total financial potential of USD 4.1 billion in the review period.
| Attributes | Key Insights |
|---|---|
| Hair Brush Market Estimated Size (2023E) | USD 4.2 billion |
| Projected Hair Brush Market Valuation (2033F) | USD 8.3 billion |
| Value-based Hair Brush Market CAGR (2023 to 2033) | 7.0% |
Key Hair Brush Market Highlights
Awareness of Hair Health to Augment Demand across Asia Pacific
Modern consumers across several countries in Asia Pacific such as India, Japan, China, and South Korea, are expected to focus more on maintaining healthy hair. Increasing popularity of green haircare products, influence of social media, need for well-groomed appearances, and awareness of haircare are set to drive growth.
Millennial consumers across Asia Pacific are likely to invest huge sums in premium quality haircare products, including hair brushes. They are set to look for new brushes that would lower breakage, distribute natural oils, and be gentle on their hair.
Key manufacturers are hence expected to develop hair brushes for specific hair types, such as fine, straight, or curly in the region. They might also introduce innovative features such as heat-resistant and anti-static bristles to attract youngsters.
In February 2020, for instance, Tangle Teezer, well-known for its excellent multitasking capabilities, foldability, and wide range of colors, made its debut on Nykaa. The product is available in rose gold and unicorn variants. It mainly appeals to millennial preferences and has gained traction globally due to influencer marketing.
Focus on Personal Grooming and Hairstyling to Fuel Sales in North America
New personal grooming and hairstyling trends are expected to gain momentum across North America through 2033. Individuals belonging to all age groups are anticipated to experiment with innovative hairstyles such as braiding, curling, and straightening.
Desire to imitate the looks flaunted by celebrities, beauty influencers, and vloggers is set to be a key factor augmenting demand. Consumers might require a wide range of hair care products, including hair brushes to achieve their styles perfectly. Hence, key players are expected to introduce different types of hair brushes for multiple purposes, including smoothing, volumizing, and detangling.
California-based Olivia Garden, a leading provider of professional hair tools, introduced the Barber Wave Collection in September 2023. It includes five innovative brushes mainly designed for barbers. Out of the 5 brushes, the bodies of 3 are made from 100% post-consumer plastics to attain sustainability goals.
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
The global hair brush market showcased a decent CAGR of 8.5% in the historical period between 2018 and 2022. It is anticipated to witness a CAGR of 7.0% in the forecast period. Hair brush market statistics unveil that it stood at USD 3.9 billion in 2022.
| Historical Hair Brush Market CAGR (2018 to 2022) | 8.5% |
|---|---|
| Historical Market Value (2022) | USD 3.9 billion |
The period from 2018 to 2022 witnessed a skyrocketing hair brush demand worldwide. The COVID-19 pandemic hit the world in 2019 and it led to restrictions and lockdowns. These further resulted in the closing of salons, pushing individuals toward home-based haircare routines.
Demand for hair brushes surged at a fast pace during this period as consumers looked for equipment or tools for managing their hair efficiently at home. They started demanding tools for basic grooming, detangling, and styling. This trend persisted till 2022 as consumers continued to practice haircare routines at home.
Principal Consultant
Social media platforms such as YouTube, TikTok, and Instagram started overflowing with hairstylists and beauty influencers from 2023 onward. They showcased unique styling and haircare methods, as well as products in partnership with renowned companies.
Influencer marketing is set to play a crucial role in shaping the worldwide valuation of hair brush industry from 2023 to 2028. Social media influencers are expected to attract millennials to try out different hairstyles and haircare tools.
It is likely to push the demand for innovative and premium hair brushes designed for multiple styling requirements. The trend for replicating new hairstyles showcased by influencers on social media platforms might further expand the market.
Increasing awareness of sustainability and environmental protection is expected to compel individuals to look for green & organic haircare products such as hair brushes. Reputed haircare product manufacturers are set to cater to the unmet needs by launching brushes made of natural bristles, recycled plastics, and bamboo. Demand is expected to rise among eco-conscious consumers, thereby driving sales.
In September 2021, for instance, Eco Sathi Nepal, a start-up founded in 2019, launched combs made of decomposable materials to cut down the use of plastic. The company aims to expand its distribution channel and reach more clients worldwide.
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
In the below table, the latest trends observed in hair brush market, growth obstacles, and upcoming opportunities are provided. Business strategy for hair brush market would enable stakeholders to invest in the right area and gain profit.
| Attributes | Key Factors |
|---|---|
| Latest Trends |
|
| Upcoming Opportunities |
|
| Challenges |
|
The below table explains the worldwide revenue for hair brush market of the top 5 countries. Impact analysis for hair brush market by country states that the United States is anticipated to remain at the forefront by topping a size of USD 1.4 billion by 2033.
China might reach USD 1.2 billion in 2033. Japan is expected to follow the United States and China to create a moderate hair brush demand worth USD 858.4 million.
| Countries | Market Value (2033) |
|---|---|
| United States | USD 1.4 billion |
| United Kingdom | USD 291.5 million |
| China | USD 1.2 billion |
| Japan | USD 858.4 million |
| South Korea | USD 429.2 million |
In the below table of the growth potential of hair brush market, CAGRs of the top 5 countries are provided. Out of the 5, South Korea and Japan are likely to remain in the leading positions by exhibiting CAGRs of 9.2% and 8.8%, respectively from 2023 to 2033. Followed by these, China and the United Kingdom are expected to witness hair brush sales at CAGRs of 7.3% and 7.2%, respectively.
| Countries | Value-based CAGR (2023 to 2033) |
|---|---|
| United States | 7.1% |
| United Kingdom | 7.2% |
| China | 7.3% |
| Japan | 8.8% |
| South Korea | 9.2% |
The United States is likely to establish a clear-cut revenue chance of USD 703.9 million in the forecast period. It expanded at a considerable CAGR of 8.6% from 2018 to 2022 in the hair brush market.
The United States is likely to witness a high hair brush demand in the forecast period. This is attributed to increasing awareness of hair health and wellness among millennial consumers. At the same time, a rising focus on health and appearance might play a significant role.
Consumers might look for specialized hair brushes that would be extremely gentle on the scalp and hair. They are also striving to invest in home haircare routines by purchasing products made with sustainably sourced raw materials.
The United Kingdom is expected to create a regional demand for hair brush market worth USD 146.3 million by 2033 in Europe. It grew at an average CAGR of 10.9% in the historical period.
Increasing influence of beauty bloggers and fashion enthusiasts on social media platforms such as YouTube and Instagram might create new opportunities in the United Kingdom. Growing awareness about the importance of personal grooming and haircare routines is another factor boosting hair brush sales.
In January 2020, for instance, Great Lengths UK, a premium haircare brand, introduced its latest wooden brush line including a finishing brush, a medium oval brush, and a large paddle brush. These products were designed to offer a comfortable grip and are shock-resistant.
China is set to generate a steady hair brush market share through 2033. The country is set to develop a concrete monetary potential worth USD 622.9 million in the assessment period. A CAGR of 9.5% was recorded by the country from 2018 to 2022.
Increasing middle-class population in China is expected to be a vital factor pushing hair brush sales. As the middle class inclines toward urban areas, awareness of hairstyling and personal grooming rises.
Tan Mujiang, for instance, is a renowned luxury haircare brand. It provides more than 2,000 types of hair brushes and combs. It is planning to launch new campaigns to create awareness among people about the importance of using wood-based hair products. It provides eco-friendly hair brushes to refine follicle health.
Rising influence of Western beauty and K-beauty trends in the country might also play an important role in augmenting sales. High popularity of several e-commerce platforms such as Alibaba, JD.com, and Tmall are also projected to aid demand.
Japan is anticipated to capture an exponential hair brush market revenue by 2033. It is estimated to formulate a definite financial opening worth USD 488.7 million in the review period. It registered a CAGR of 10.6% in the historical period.
Hair brushes are considered significant tools for professionals and hair salons. Increasing availability of several salon services across Japan is expected to drive demand for hair brushes made for professional use.
Effective branding and marketing campaigns by Japan-based manufacturers might also augment demand. KAI Group, Ibuki, and Shiseido are a handful of leading hair brush manufacturers in the country.
South Korea is projected to shape a distinct income-generating possibility of USD 250.9 million in the estimated time frame. The country witnessed a CAGR of 10.3% from 2018 to 2022.
Hallyu Wave, referred to as the immense popularity of pop culture, TV series, cultural economy, and music of South Korea worldwide, is anticipated to drive the hair brush market CAGR. Fans of the country’s music or movies are expected to look for new hairstyles to emulate their favorite artists. This trend is expected to propel the need for advanced hair brushes.
Growing popularity of diverse hair colors, ranging from vibrant dyes to pastel colors, is set to bode well for the country. Millennial consumers applying such colors might require specialized hair brushes to maintain their unique look.
The table below highlights global demand for hair brush by product. Under product, the round brush segment, while smaller, is set to showcase a significant CAGR of 6.8% through 2033. It is expected to be followed by the vent brush, paddle brush, cushion brush, detangling brush, and other segments.
| Category | Product |
|---|---|
| Sub-category | Round Brush |
| Value-based CAGR (2023 to 2033) | 6.8% |
In terms of product, the round brush segment is anticipated to capture a prominent hair brush market size by 2033. It is expected to showcase a CAGR of 6.8% in the forecast period. From 2018 to 2022, it witnessed an 8.4% CAGR. This depicts a declining growth rate of 1.6%. Popularity of round hair brushes might remain high through 2033 amid their use to create a polished and smooth finish.
These are projected to be utilized for creating curls and adding volume to one’s hair. As round brushes provide salon-quality results, these are expected to be extensively used across the globe by professional stylists and hair salons. Rise of social media influencers and beauty bloggers might also propel the need for round brushes to create unique looks at home.
The segment, however, might witness a slight fall during the estimated period on the back of concerns about heat damage. Increasing the use of these brushes during heat styling might damage the hair. This is expected to compel individuals to move toward heatless hairstyling techniques.
The table below highlights the hair brush market projection by material. Under materials, the organic segment, while smaller, is set to showcase a significant CAGR of 6.5% through 2033. It is expected to be followed by the synthetic segment.
| Category | Material |
|---|---|
| Sub-category | Organic |
| Value-based CAGR (2023 to 2033) | 6.5% |
Based on material, the organic segment expanded at a CAGR of 8.2% in the historical period. It is likely to showcase a steady CAGR of 6.5% in the evaluation period. Both CAGRs showcase a dip of around 1.7% by 2033. Several conventional hair brushes are made of synthetic materials, which might often lead to skin sensitivities or allergies in individuals. Organic brushes, on the other hand, contain bristles made of clean ingredients.
These might reduce the chances of developing allergic reactions, which is likely to aid demand. Organically sourced raw materials naturally break down over time. However, hair brushes made of plastic might take a long time to decompose. This is a crucial factor that is expected to propel the demand for organic materials among those looking to reduce plastic waste.
The hair brush market study showcases a potential downturn for the segment by 2033. This is mainly attributed to the expensive nature of organic products. Also, financial uncertainty and recessions might decline consumer spending on non-essential products, hampering demand.
Key players of hair brush market are developing innovative features, materials, and designs that would be able to set them apart from their rivals. These can include new brush shapes designed for specific styling needs or hair types. A handful of companies are introducing innovative bristle materials and ergonomic handles to attract more customers.
They are also focusing on offering highly durable and superior-quality brushes to help develop consumer loyalty and a strong reputation. To do so, they are providing long-term guarantees or warranties, robust quality control processes, and using premium materials.
Several millennial customers are expected to shift toward eco-friendly products that would have a very little to zero impact on the environment. Leading manufacturers are hence providing sustainable hair brushes made using green materials. They are expected to promote recycling and lower packaging waste.
Hair Brush Market Recent Developments
| Attribute | Details |
|---|---|
| Estimated Hair Brush Market Size (2023) | USD 4.2 billion |
| Projected Hair Brush Market Valuation (2033) | USD 8.3 billion |
| Value-based Hair Brush Market CAGR (2023 to 2033) | 7.0% |
| Historical Data | 2018 to 2022 |
| Forecast Period | 2023 to 2033 |
| Quantitative Units | Value (USD billion) |
| Segments Covered | Product, Material, Application, End-user, Region |
| Regions Covered | North America; Latin America; East Asia; South Asia Pacific; Western Europe; Eastern Europe; Middle East & Africa |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Germany, Italy, France, United Kingdom, Spain, Russia, GCC Countries, India, China, Japan and Australia |
| Key Companies Profiled | Bristle Hair Brush; Denman; Meson Pearson Conair LLC; G.B. Kent & Sons; L'Oreal Paris; Spornette |
| Report Coverage | Revenue Forecast, Volume Forecast, Company Ranking, Competitive Landscape, Growth Factors, Trends and Pricing Analysis |
The hair brush industry is set to reach USD 8.3 billion by 2033.
The hair brush industry is expected to witness a CAGR of 7.0% from 2023 to 2033.
The hair brush market is set to top USD 4.2 billion in 2023.
L'Oreal Paris and Denman are the leading brands in the hair brush market.
Round hair brush is expected to gain impetus worldwide among millennials.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product 5.1. Round Brush 5.2. Vent Brush 5.3. Paddle Brush 5.4. Cushion Brush 5.5. Detangling Brush 5.6. Others 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Material 6.1. Organic 6.2. Synthetic 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 7.1. Personal 7.2. Professional 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-user 8.1. Men 8.2. Women 8.3. Children 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 9.1. North America 9.2. Latin America 9.3. Western Europe 9.4. Eastern Europe 9.5. South Asia and Pacific 9.6. East Asia 9.7. Middle East and Africa 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 17. Key Countries Market Analysis 18. Market Structure Analysis 19. Competition Analysis 19.1. Bristle Hair Brush 19.2. Denman 19.3. Meson Pearson 19.4. Conair LLC 19.5. G.B. Kent & Sons 19.6. L'Oreal Paris 19.7. Spornette 19.8. Crave Naturals 19.9. Dyson Limited 19.10. Revlon Inc. 19.11. Spectrum Brands, Inc. 20. Assumptions & Acronyms Used 21. Research Methodology
Explore Consumer Product Insights
View Reports
Hair Brush Market
