The global gut health supplement market is expected to reach USD 12,304.7 million in 2023. Over the forecast period, gut health supplement sales are projected to grow at 8.3% CAGR, taking the overall market valuation to USD 27,312.0 million by 2033.
| Attributes | Key Insights |
|---|---|
| Estimated Global Gut Health Supplement Market Size (2023E) | USD 12,304.7 million |
| Projected Gut Health Supplement Market Value (2033F) | USD 27,312.0 million |
| Value-based CAGR (2023 to 2033) | 8.3% |
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Gut health supplements are rising in popularity globally. This is because these supplements support the overall health and function of the gastrointestinal system. They contain multiple ingredients that promote a healthy gut, improve digestion & microbiome, and support immune function.
The gut health supplement market is expected to experience significant growth during the forecast period. This is because consumers are now becoming more aware of the importance of gut health and its impact on overall well-being.
Rising consumer awareness about gut health is driving the demand for gut health supplements. These supplements help to improve digestion and support the immune system. Gut health supplements are available in different forms, such as capsules, powders, liquids, and tablets, for easy consumption and availability.
Diseases like irritable bowel syndrome (IBS), leaky gut syndrome, and inflammatory bowel disease (IBD) have become increasingly common. This is prompting people to consume solutions like gut health supplements to improve their gut health.
The gut health supplement market experienced a steady CAGR during the historical period. Over the forecast period, sales of gut health supplements are expected to surge at a CAGR of 8.3%, totaling a valuation of USD 27,312.0 million in 2033.
The gut health supplement market has experienced significant development from 2018 to 2022, reflecting growing awareness and recognition of the importance of gut health. Rising interest in gut health supplements, increasing prevalence of digestive disorders, and growing interest in preventive healthcare have contributed to the market's growth.
In the assessment period, the gut health supplement market is expected to grow robustly. This is due to increasing consumer knowledge and consciousness about gut health and the rising prevalence of digestive disorders.
Rising consumer preference for natural and organic products and growing interest in probiotic supplements will create growth prospects for gut health supplement manufacturers. Similarly, increasing focus on holistic wellness and advancements in research and development are anticipated to drive market expansion.
Principal Consultant
The table below shows the estimated growth rates of key countries in the global gut health supplement market. Among these, Japan, China, and Australia are set to record higher CAGRs of 7.8%, 8.0%, and 7.5%, respectively, through 2033.
| Countries | CAGR |
|---|---|
| United States | 6.8% |
| Japan | 7.8% |
| China | 8.0% |
| Australia | 7.5% |
| Germany | 7.1% |
The gut health supplement market in the United States is poised to exhibit a CAGR of 6.8% during the forecast period. This is attributable to rising incidence of gastrointestinal problems and growing interest in preventive healthcare.
In the United States, digestive issues like irritable bowel syndrome (IBS) and inflammatory bowel disease (IBD) are more common. These medical conditions lead to discomfort and affect daily life. To address this, individuals opt for gut health supplements.
People in the United States are well aware about gut health and its impact on overall wellness. This awareness has increased interest in gut health supplements, boosting the market demand.
China gut health supplement market is expected to grow at 8.0% CAGR during the assessment period. This is due to growing health awareness and rising consumer spending on health supplements instead of beauty and personal care products.
China's gut health supplement market is influenced by the country's fast urbanization, aging population, and increased disposable income. As people age, there's a tendency to invest in products that support gut functions, resulting in increased sales of supplements, especially gut health ones.
In China, consumers increasingly give more importance to health and wellness. Growing awareness of preventive healthcare, an aging population, and increasing disposable income will boost the country's demand for gut health supplements.
Chinese consumers tend to prioritize spending on health-related products over beauty and personal care products. This preference is driven by a desire for long-term well-being and a proactive approach to maintaining health. As a result, the demand for gut health supplements is set to remain strong in China.
In Germany, the gut health supplement market is expected to grow at a CAGR of 7.1% from 2023 to 2033. The robust food processing industry and the country's health-consciousness and wellness culture drive the demand for gut health supplement products.
Germany has a robust food processing sector that is renowned for producing technology and high-quality ingredients. The food and beverage industry is essential to developing and creating innovative formulas and ingredients for digestive health supplements.
Germany's gut health supplement market is expected to grow substantially due to the growing culture of health-consciousness. Similarly, rising wellness trends will likely boost the demand for gut health supplements.
Customers in Australia highly value traditional and natural component. Supplements for gut health that contain ingredients used in conventional medicine or natural therapies may be well-liked by consumers.
The e-commerce market for health supplements has expanded due to the convenient nature of internet buying. Companies are investing in solid internet platforms and direct-to-consumer channels to reach a broader audience.
The easy availability of gut health supplements on online platforms is expected to boost Australia market. As per the latest analysis, demand for gut health supplements in Australia is projected to rise at 7.5% CAGR through 2033.
Japan gut health supplement market is projected to thrive at 7.8% CAGR during the forecast period. This is due to rising geriatric population, increasing spending on health supplements, and growing popularity of individualized diet plans and supplement regimens
Functional foods and drinks enhanced with components supporting gut health are becoming increasingly popular in Japan. This is consistent with the broader trend of people looking to their food intake for health advantages.
Japanese customers frequently have distinct likes and preferences. Companies may provide digestive health products customized to the regional palate and cultural importance to better connect with the Japan market.
A growing understanding of the significance of gut health for general well-being may encourage consumers to look for supplements related to gut health. Marketing tactics emphasizing awareness and education may be successful.
The popularity of individualized diet plans and supplement regimens based on personal tastes and health requirements is growing. This development will likely impact the gut health supplement industry in Japan through 2033.
The table below highlights growth projections of top segments in the gut health supplement market. Based on product type, the probiotic segment is set to lead the business during the assessment period, totaling a valuation of USD 10,542.5 million in 2033.
Based on form, the capsule segment is set to reach a valuation of USD 8,466.7 million in 2033. In terms of sales channel, the drug stores and pharmacies segment is expected to lead the target market, reaching a valuation of USD 7,538.1 million by 2033.
| Top Segments | Revenue (2033) |
|---|---|
| Product Type (Probiotics) | USD 10,542.5 million |
| Form (Capsules) | USD 8,466.7 million |
| Sales Channel (Drug Stores and Pharmacies) | USD 7,538.1 million |
Based on product type, demand in the market is expected to remain high for probiotics. The target segment is poised to total USD 10,542.5 million in 2033, holding a revenue share of 38.6%.
Probiotics are widely recognized for their positive effects on gut health. They promote a healthy balance of gut bacteria, support digestion, and improve immune function. They contain microorganisms that provide health benefits when consumed in adequate amounts.
Probiotic health supplements are gaining immense popularity among consumers due to their potential for overall well-being and improved gut health. They dominate the gut health supplement market due to rising demand for natural and preventive healthcare products and growing awareness of the significance of gut health.
Gut health capsules are witnessing higher demand in the market, and the trend is expected to continue through 2033. This is due to their multiple advantages, including better convenience. The capsule segment is anticipated to total USD 8,466.7 million in 2033, accounting for a market share of around 31.0%.
Capsules are highly sought-after due to their precise dosage and ease of use. They are easy to swallow and are often considered more convenient than tablets, especially for individuals who need to take multiple supplements.
Capsules also provide an effective way to encapsulate various ingredients, including herbal oils and extracts, without compromising their quality. The ability to encapsulate both liquid and dry ingredients makes capsules unique and suitable for a wide range of supplements.
Capsules efficiently contain numerous substances, including herbal extracts and oils, without sacrificing their quality. They are easy to take and are more handy than tablets, especially for persons who need many supplements. Because they may hold both liquid and dry substances, capsules are adaptable and work well with a variety of supplements.
Based on sales channel, pharmacies and drug stores are expected to hold a market share of 27.6% at the end of the forecast period. The target segment is projected to total USD 7,538.1 million in 2033.
Consumers mostly prefer pharmacies and drug stores for purchasing gut health supplements. These retail outlets offer credibility and a sense of trust. They allow consumers to consult pharmacists for recommendations.
Several consumers prefer purchasing supplements from pharmacies and drugstores because of the assurance of quality and the opportunity to seek professional guidance. Further, pharmacies often carry a selection of well-known and trusted brands, making it convenient for consumers to find familiar products for gut health.
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The market for supplements that support gut health is filled with several different companies competing with each other. Leading manufacturers of gut health supplements are putting efforts into creating new and better products to expand their reach in the market.
Companies are focusing on research activities and new product development, finding sustainable ingredient sources, and making new formulas. They care about the environment and make sure their products meet certain standards. Several gut health supplement companies are adopting strategies such as mergers, acquisitions, partnerships, and product and development to expand their presence.
Product Launches and Key Developments
| Attribute | Details |
|---|---|
| Estimated Global Gut Health Supplement Market Size (2023E) | USD 12,304.7 million |
| Projected Gut Health Supplement Market Value (2033F) | USD 27,312.0 million |
| Value-based CAGR (2023 to 2033) | 8.3% |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD million for Value, MT for Volume |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; and the Middle East and Africa |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Italy, Spain, Nordic, Russia, Poland, China, India, Thailand, Indonesia, Australia and New Zealand, Japan, GCC countries, North Africa, South Africa, and others. |
| Key Segments Covered | Product Type, Form and Sales Channel |
| Key Companies Profiled | Alltech; International Flavors & Fragrances (IFF); Anovite; Nestle Health Science; Pfizer Inc.; Bayer AG; Procter & Gamble Co.; Pendulum; Johnson & Johnson; Herbalife; Nature’s Bounty; Garden of Life; Zenwise; HealthForce; Nutricia NV; Alimentary Health Limited; Lonza Group Ltd; NOW Foods |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, Drivers Restraints Opportunity Trends Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
In 2023, the market value is estimated to be USD 12,304.7 million.
The market is estimated to grow at 8.3% CAGR through 2033.
The global market is projected to reach USD 27,312.0 million by 2033.
China is projected to rise at a CAGR of 8.0%.
Probiotic segment is projected to reach a worth of USD 10,542.5 million.
Key players include Alltech, International Flavors & Fragrances (IFF), Anovite, and Nestle Health Science.
1. Executive Summary 2. Market Overview 3. Market Dynamics 4. Value Chain Analysis and Operating Margins 5. Global Market - Pricing Analysis 6. Global Market Demand in Value (USD million) and Volume (MT) Analysis 2018 to 2022 and Forecast, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Product Type 7.1. Prebiotics 7.2. Probiotics 7.3. Enzymes 7.4. Polyphenols 7.5. Others 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Form 8.1. Tablet 8.2. Capsules 8.3. Liquid 8.4. Powder Premixes 8.5. Gummies/Chewable 8.6. Lozenges 8.7. Liquid and Gels 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 9.1. Prescription Supplements (Rx)/(Institutional Sales (Hospital and Clinics)) 9.2. Over the Counter Supplements (OTC) 9.2.1. Drug Stores and Pharmacies 9.2.2. Hypermarkets/Supermarkets 9.2.3. Convenience Stores 9.2.4. Health and Wellness Stores 9.2.5. Specialty Stores 9.2.6. Departmental Stores 9.3. Online 9.3.1. Company Website 9.3.2. 3rd Party / Mass Merchandiser 10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 10.1. North America 10.2. Latin America 10.3. Europe 10.4. East Asia 10.5. South Asia 10.6. Oceania 10.7. Middle East and Africa 11. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033 12. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033 13. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033 14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033 15. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033 16. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033 17. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033 18. Country-level Market Analysis 19. Market Structure Analysis 20. Competition Analysis 20.1. Alltech 20.2. International Flavors & Fragrances (IFF) 20.3. Anovite 20.4. Nestle Health Science 20.5. Pfizer Inc. 20.6. Bayer AG 20.7. Procter & Gamble Co. 20.8. Pendulum 20.9. Johnson & Johnson 20.10. Herbalife 20.11. Nature’s Bounty 20.12. Garden of Life 20.13. Zenwise 20.14. HealthForce 20.15. Nutricia NV 20.16. Alimentary Health Limited 20.17. Lonza Group Ltd 20.18. NOW Foods 21. Assumptions and Acronyms Used 22. Research Methodology
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Gut Health Supplement Market
