Guarana can be defined as a substance that is produced from the seeds of a woody perennial shrub found mainly in Brazil. It is primarily used as a stimulant due to its high content of caffeine. It is also used to treat various diseases such as low blood pressure, diarrhoea, cardiac problems, headache, fever, and joint pain among others.
Furthermore, Guarana is also used as a flavouring ingredient in beverages and confectioneries. Guarana is used across a variety of applications such as confectionery products, fruit juice-based drinks, energy drinks, dietary supplements and others which include weight loss products.
In terms of value, the global Guarana market is expected to register a CAGR of 7.1% during the forecast period (2016 to 2026). The global Guarana market is expected to be valued at USD 7.4 Billion by 2026 end. Based on product form, the liquid segment is projected to account for the largest value during the forecast period followed by the powder segment which accounts for around 40% value share.
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Factors such as increasing demand for dietary supplements, growing demand for natural ingredient-based cosmetic products, and high growth rate in the energy drinks market are expected to fuel revenue growth of the global Guarana market. Also, the increase in disposable income and consumer preferences for healthful, nutrition-rich and convenient drinks are expected to fuel the demand for Guarana.
In Brazil, expansion of the organised retail has led to the widespread supply of Guarana, through an extensive distribution network. These factors are expected to bolster the growth of the Guarana market shortly.
The growth of the Guarana market is also expected to increase significantly due to rising demand for natural and herbal cosmetic products such as Guarana in sensitizers, conditioners, shampoo etc. among global consumers. Various government agencies and institutions are promoting dietary supplements to control and prevent diseases such as obesity, blood pressure and high cholesterol is expected to drive demand for Guarana.
One of the major restraints is that price of Guarana is high, as most of the Guarana is produced in Brazil due to which producers have full control over its prices. Hence, the high prices of Guarana are a major factor expected to hamper the growth of the Guarana market over the forecast period.
Guarana is the best alternative to caffeine is expected to create massive demand over the forecast period due to its health benefits over caffeine and is expected to escalate the demand for the energy drinks application in the Guarana market.
Liquid product form in the global Guarana market is estimated to account for 60.4% value share by the end of 2016. This segment is estimated to account for 60.9% value share in 2026. The confectionery products application segment is estimated to account for 12.8% value share by the end of 2016 and is expected to expand at a CAGR of 7.3% in terms of value over the forecast period.
Based on region, North America is expected to witness the highest share in the global Guarana market owing to an increase in per capita consumption coupled with growing awareness relating to the benefits of Guarana.
Growing health and wellness trends coupled with the increase in consumption of energy drinks is expected to support revenue growth of the North American regional market over the forecast period. The Latin America Guarana market is expected to grow with the highest CAGR over the forecast period due to the growing production of Guarana in Brazil.
Key players operating in the global Guarana market include Herboflora, Iris Trade Inc., Duas Rodas Industrial, The Green Labs LLC, Natural Amazon Herbs Producao De Extratos Ltd, AR De Sousa Ribeiro, Nutra Green Biotechnology Co., Ltd., Vitaspice, Ambev, and Prover Brasil.
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To understand and assess opportunities in the global Guarana market, we have divided the report into three sections based on market segmentation as under:
The guarana market is likely to secure a CAGR of 7.1% through 2032.
The size of guarana market is estimated to cross USD 11.16 billion by 2032.
The guarana market is likely to record a value of USD 5.62 billion in 2022.
North America is likely to lead the guarana market.
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Guarana Market
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