Guarana can be defined as a substance that is produced from the seeds of a woody perennial shrub found mainly in Brazil. It is primarily used as a stimulant due to its high content of caffeine. It is also used to treat various diseases such as low blood pressure, diarrhoea, cardiac problems, headache, fever, and joint pain among others.
Furthermore, Guarana is also used as a flavouring ingredient in beverages and confectioneries. Guarana is used across a variety of applications such as confectionery products, fruit juice-based drinks, energy drinks, dietary supplements and others which include weight loss products.
In terms of value, the global Guarana market is expected to register a CAGR of 7.1% during the forecast period (2016–2026). The global Guarana market is expected to be valued at US$ 7.4 Bn by 2026 end. Based on product form, the liquid segment is projected to account for the largest value during the forecast period followed by the powder segment which accounts for around 40% value share.
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Factors such as increasing demand for dietary supplements, growing demand for natural ingredient-based cosmetic products, and high growth rate in the energy drinks market are expected to fuel revenue growth of the global Guarana market. Also, the increase in disposable income and consumer preferences for healthful, nutrition-rich and convenient drinks are expected to fuel the demand for Guarana.
In Brazil, expansion of the organised retail has led to the widespread supply of Guarana, through an extensive distribution network. These factors are expected to bolster the growth of the Guarana market shortly.
The growth of the Guarana market is also expected to increase significantly due to rising demand for natural and herbal cosmetic products such as Guarana in sensitizers, conditioners, shampoo etc. among global consumers. Various government agencies and institutions are promoting dietary supplements to control and prevent diseases such as obesity, blood pressure and high cholesterol is expected to drive demand for Guarana.
One of the major restraints is that price of Guarana is high, as most of the Guarana is produced in Brazil due to which producers have full control over its prices. Hence, the high prices of Guarana are a major factor expected to hamper the growth of the Guarana market over the forecast period.
Guarana is the best alternative to caffeine is expected to create massive demand over the forecast period due to its health benefits over caffeine and is expected to escalate the demand for the energy drinks application in the Guarana market.
Liquid product form in the global Guarana market is estimated to account for 60.4% value share by the end of 2016. This segment is estimated to account for 60.9% value share in 2026. The confectionery products application segment is estimated to account for 12.8% value share by the end of 2016 and is expected to expand at a CAGR of 7.3% in terms of value over the forecast period.
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Based on region, North America is expected to witness the highest share in the global Guarana market owing to an increase in per capita consumption coupled with growing awareness relating to the benefits of Guarana. Growing health and wellness trends coupled with the increase in consumption of energy drinks is expected to support revenue growth of the North American regional market over the forecast period. The Latin America Guarana market is expected to grow with the highest CAGR over the forecast period due to the growing production of Guarana in Brazil.
Key players operating in the global Guarana market include Herboflora, Iris Trade Inc., Duas Rodas Industrial, The Green Labs LLC, Natural Amazon Herbs Producao De Extratos Ltd, AR De Sousa Ribeiro, Nutra Green Biotechnology Co., Ltd., Vitaspice, Ambev, and Prover Brasil.
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To understand and assess opportunities in the global Guarana market, we have divided the report into three sections based on market segmentation as under:
The guarana market is likely to secure a CAGR of 7.1% through 2032.
The size of guarana market is estimated to cross US$ 11.16 billion by 2032.
The guarana market is likely to record a value of US$ 5.62 billion in 2022.
North America is likely to lead the guarana market.
1. Executive Summary
2. Market Introduction
2.1. Market Definition
2.2. Market Taxonomy
3. Global Guarana Market Analysis Scenario
3.1. Market Volume Analysis
3.1.1. Production Outlook
3.2. Pricing Analysis (price per kg)
3.2.1. Regional Average Pricing Analysis (2015)
3.3. Market Size and Forecast
3.3.1. Market Size and Y-o-Y Growth
3.3.2. Absolute $ Opportunity
3.4. Industry Supply Chain Analysis
3.4.1. Supply Chain
4. Market Dynamics
4.1. Drivers
4.1.1. Supply Side
4.1.2. Demand Side
4.2. Restraints
4.3. Opportunity
4.4. Drivers and Restraints: Impact Analysis
5. Global Guarana Market (Volume in KT and Value in US$ Mn) Analysis and Forecast, By Product Form
5.1. Introduction
5.1.1. Basis Point Share (BPS) Analysis By Product Form
5.1.2. Y-o-Y Growth Projections By Product Form
5.2. Market Size and Forecast By Product Form
5.2.1. Powder
5.2.2. Liquid
5.3. Market Attractiveness Analysis By Product Form
6. Global Guarana Market (Volume in KT and Value in US$ Mn) Analysis and Forecast, By Application
6.1. Introduction
6.1.1. Basis Point Share (BPS) Analysis By Application
6.1.2. Y-o-Y Growth Projections By Application
6.2. Market Size and Forecast By Application
6.2.1. Confectionary Products
6.2.2. Fruit-juice based Drinks
6.2.3. Energy Drinks
6.2.4. Dietary Supplements
6.2.5. Cosmetics
6.2.6. Others
6.3. Market Attractiveness Analysis By Application
7. Global Guarana Market (Volume in KT and Value in US$ Mn) Analysis and Forecast, By Region
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis By Region
7.1.2. Y-o-Y Growth Projections By Region
7.2. Market Size and Forecast By Region
7.2.1. North America
7.2.2. Latin America
7.2.3. Western Europe
7.2.4. Eastern Europe
7.2.5. Asia Pacific Excl. Japan (APEJ)
7.2.6. Middle East and Africa (MEA)
7.2.7. Japan
7.3. Market Attractiveness Analysis By Region
8. North America Guarana Market (Volume in KT and Value in US$ Mn) Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis By Country
8.1.2. Y-o-Y Growth Projections By Country
8.2. Market Size and Forecast By Country
8.2.1. U.S.
8.2.2. Canada
8.3. Market Size and Forecast By Product Form
8.3.1. Powder
8.3.2. Liquid
8.4. Market Size and Forecast By Application
8.4.1. Confectionary Products
8.4.2. Fruit-juice based Drinks
8.4.3. Energy Drinks
8.4.4. Dietary Supplements
8.4.5. Cosmetics
8.4.6. Others
8.5. Market Attractiveness Analysis
8.5.1. By Country
8.5.2. By Product Form
8.5.3. By Application
8.6. Prominent Trends
9. Latin America Guarana Market (Volume in KT and Value in US$ Mn) Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis By Country
9.1.2. Y-o-Y Growth Projections By Country
9.2. Market Size and Forecast By Country
9.2.1. Brazil
9.2.2. Mexico
9.2.3. Argentina
9.2.4. Rest of Latin America
9.3. Market Size and Forecast By Product Form
9.3.1. Powder
9.3.2. Liquid
9.4. Market Size and Forecast By Application
9.4.1. Confectionary Products
9.4.2. Fruit-juice based Drinks
9.4.3. Energy Drinks
9.4.4. Dietary Supplements
9.4.5. Cosmetics
9.4.6. Others
9.5. Market Attractiveness Analysis
9.5.1. By Country
9.5.2. By Product Form
9.5.3. By Application
9.6. Prominent Trends
10. Western Europe Guarana Market (Volume in KT and Value in US$ Mn) Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis By Country
10.1.2. Y-o-Y Growth Projections By Country
10.2. Market Size and Forecast By Country
10.2.1. Germany
10.2.2. France
10.2.3. Italy
10.2.4. Spain
10.2.5. U.K.
10.2.6. BENELUX
10.2.7. Nordic
10.2.8. Rest of Western Europe
10.3. Market Size and Forecast By Product Form
10.3.1. Powder
10.3.2. Liquid
10.4. Market Size and Forecast By Application
10.4.1. Confectionary Products
10.4.2. Fruit-juice based Drinks
10.4.3. Energy Drinks
10.4.4. Dietary Supplements
10.4.5. Cosmetics
10.4.6. Others
10.5. Market Attractiveness Analysis
10.5.1. By Country
10.5.2. By Product Form
10.5.3. By Application
10.6. Prominent Trends
11. Eastern Europe Guarana Market (Volume in KT and Value in US$ Mn) Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis By Country
11.1.2. Y-o-Y Growth Projections By Country
11.2. Market Size and Forecast By Country
11.2.1. Russia
11.2.2. Poland
11.2.3. Rest of Eastern Europe
11.3. Market Size and Forecast By Product Form
11.3.1. Powder
11.3.2. Liquid
11.4. Market Size and Forecast By Application
11.4.1. Confectionary Products
11.4.2. Fruit-juice based Drinks
11.4.3. Energy Drinks
11.4.4. Dietary Supplements
11.4.5. Cosmetics
11.4.6. Others
11.5. Market Attractiveness Analysis
11.5.1. By Country
11.5.2. By Product Form
11.5.3. By Application
12. Asia Pacific Excl. Japan (APEJ) Guarana Market (Volume in KT and Value in US$ Mn) Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis By Country
12.1.2. Y-o-Y Growth Projections By Country
12.2. Market Size and Forecast By Country
12.2.1. China
12.2.2. India
12.2.3. ASEAN
12.2.4. Australia and New Zealand
12.2.5. Rest of APEJ
12.3. Market Size and Forecast By Product Form
12.3.1. Powder
12.3.2. Liquid
12.4. Market Size and Forecast By Application
12.4.1. Confectionary Products
12.4.2. Fruit-juice based Drinks
12.4.3. Energy Drinks
12.4.4. Dietary Supplements
12.4.5. Cosmetics
12.4.6. Others
12.5. Market Attractiveness Analysis
12.5.1. By Country
12.5.2. By Product Form
12.5.3. By Application
12.6. Prominent Trends
13. Middle East and Africa Guarana Market (Volume in KT and Value in US$ Mn) Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis By Country
13.1.2. Y-o-Y Growth Projections By Country
13.2. Market Size and Forecast By Country
13.2.1. GCC countries
13.2.2. Other Middle East
13.2.3. North Africa
13.2.4. South Africa
13.2.5. Rest of Africa
13.3. Market Size and Forecast By Product Form
13.3.1. Powder
13.3.2. Liquid
13.4. Market Size and Forecast By Application
13.4.1. Confectionary Products
13.4.2. Fruit-juice based Drinks
13.4.3. Energy Drinks
13.4.4. Dietary Supplements
13.4.5. Cosmetics
13.4.6. Others
13.5. Market Attractiveness Analysis
13.5.1. By Country
13.5.2. By Product Form
13.5.3. By Application
13.6. Prominent Trends
14. Japan Guarana Market (Volume in KT and Value in US$ Mn) Analysis
14.1. Market Size and Forecast By Product Form
14.1.1. Powder
14.1.2. Liquid
14.2. Market Size and Forecast By Application
14.2.1. Confectionary Products
14.2.2. Fruit-juice based Drinks
14.2.3. Energy Drinks
14.2.4. Dietary Supplements
14.2.5. Cosmetics
14.2.6. Others
14.3. Market Attractiveness Analysis
14.3.1. By Product Form
14.3.2. By Application
15. Competition Landscape
15.1. Competition Dashboard
15.2. Market Share Analysis
15.3. Company Profiles (Details–Overview, Product Offerings, Financials, Strategy, Recent Developments)
15.3.1. Vitaspice Brasil Ltda
15.3.2. Prover Brasil for Export Ltda
15.3.3. Herboflora Produtos Naturais Ltda
15.3.4. Ambev
15.3.5. Duas Rodas Industrial Ltda
15.3.6. A R De Sousa Ribeiro & Cia Ltda
15.3.7. Natural Amazon Herbs Producao De Extratos Ltda
15.3.8. Iris Trade Inc.
15.3.9. The Green Labs LLC
15.3.10. Nutra Green Biotechnology Co., Ltd.
16. Assumptions and Acronyms Used
17. Research Methodology
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Guarana Market
