Market Share Breakdown of Growlers Market

Growlers Market Share Analysis Outlook (2025 to 2035)

The growlers market is witnessing steady growth as consumers and industries demand sustainable, reusable, and innovative beverage packaging solutions. Growlers, widely used in breweries, wineries, and beverage outlets, cater to the rising trend of craft beverages and eco-conscious consumption.

By 2035, the market is projected to reach USD 765.7 million, growing at a compound annual growth rate (CAGR) of 2.7%. Key growth drivers include increasing popularity of craft beverages, sustainability initiatives, and growing demand for premium beverage packaging.

Attribute	Details
Projected Value by 2035	USD 765.7 Million
CAGR during the period 2025 to 2035	2.7%

Manufacturers are focusing on designing durable, customizable, and eco-friendly growlers to cater to diverse market needs. Partnerships with breweries, wineries, and beverage retailers ensure alignment with market trends and consumer preferences.

Factors Driving Market Growth

The growlers market is driven by several key trends:

• Sustainability Focus: Increased demand for reusable and environmentally friendly packaging.
• Craft Beverage Boom: Growth in craft breweries and artisanal beverages boosts demand.
• Customization and Branding: Opportunities for personalized and branded growler designs.
• Durability and Quality: Preference for materials that maintain beverage freshness and quality.
• Consumer Preferences: Rising awareness of eco-conscious and premium packaging solutions.

Global Market Share & Industry Share (%)

Category	Market Share (%)
Top 3 Players (Ardagh Group, Alpha Packaging, Owens-Illinois)	17%
Rest of Top 5 Players (GrowlerWerks, DrinkTanks)	10%
Next 5 of Top 10 Players	05%

Type of Player & Industry Share (%)

Type of Player	Market Share (%)
Top 10 Players	32%
Next 20 Players	38%
Remaining Players	30%

Market Concentration

This medium concentration level highlights a competitive environment driven by innovation and collaboration.

Year-on-Year Leaders

• Ardagh Group: Innovators in premium and sustainable glass growlers.
• Alpha Packaging: Specialists in lightweight and customizable packaging.
• Owens-Illinois: Leaders in durable and eco-friendly glass growlers.

Emerging Technology in Growlers Market

• Insulated Growlers: Advanced materials to maintain beverage temperature.
• Custom Printing and Branding: High-quality designs for unique brand representation.
• Smart Growlers: Integration of tracking and freshness indicators.
• Recyclable and Reusable Materials: Focus on eco-friendly and sustainable solutions.

Sustainability Trends

• Reusable Packaging: Growing demand for durable and refillable growlers.
• Recyclable Materials: Emphasis on glass and recyclable plastics.
• Eco-Conscious Manufacturing: Adoption of processes that minimize environmental impact.

Consumer Trends

• Craft Beverage Enthusiasm: Increasing preference for locally brewed and artisanal drinks.
• Premium Packaging: Demand for visually appealing and functional growlers.
• Customization: Interest in unique and branded growler designs.

Regulatory Insights

• North America: Focus on sustainable packaging and support for craft breweries.
• Europe: Emphasis on eco-friendly practices and reusable packaging.
• Asia-Pacific: Growth in beverage exports and demand for premium packaging.
• Emerging Markets: Rising adoption of reusable beverage packaging solutions.

Export Opportunities

Emerging markets in Asia-Pacific, Africa, and South America present significant growth potential. Demand for cost-effective, reusable, and premium growlers drives opportunities.

Obstacles and Possibilities

Obstacles

• High Material Costs: Premium materials and sustainable production require significant investment.
• Regulatory Challenges: Varying standards for reusable packaging across regions.
• Market Awareness: Limited consumer knowledge about reusable growlers in certain markets.

Possibilities

• Growth in Craft Beverages: Rising demand for sustainable solutions in the booming craft beverage industry.
• Technological Innovations: Development of smart and customizable growlers.
• Consumer Awareness: Drives adoption of eco-friendly and premium packaging solutions.

Market Environment

In-House vs. Contract Manufacturing

• In-House Manufacturing: Ideal for large-scale brands requiring quality control and customization.
• Contract Manufacturing: Offers flexibility for emerging brands and niche markets.

Regional Analysis

Region	North America
Market Share (%)	40%
Key Drivers	Strong focus on craft beverages and sustainability.

Region	Europe
Market Share (%)	30%
Key Drivers	Demand for premium and eco-friendly packaging.

Region	Asia-Pacific
Market Share (%)	20%
Key Drivers	Growth in beverage exports and local breweries.

Region	Other Regions
Market Share (%)	10%
Key Drivers	Increasing adoption of reusable and cost-effective growlers.

End-Use Industry Segmentation

• Craft Breweries: High demand for customizable and branded growlers.
• Wineries: Durable packaging solutions for premium wine storage.
• Retail: Eco-friendly growlers for consumer purchases.
• Hospitality: Reusable packaging options for bars and restaurants.

Recommendations for Technology Suppliers

• Promote Customization: Develop tools for unique branding and consumer-specific designs.
• Enhance Durability: Focus on materials that ensure long-lasting quality.
• Collaborate with Beverage Producers: Align solutions with craft breweries, wineries, and retailers.

Future Roadmap

The growlers market will advance through innovations in materials, smart technologies, and sustainable practices. Companies prioritizing customization and eco-conscious designs will lead the market.

Market KPIs

• Reusable Packaging Adoption Rates: Measure the use of durable and refillable growlers.
• Customization Metrics: Track demand for branded and consumer-specific designs.
• Regional Growth Patterns: Monitor expansion in key markets like Asia-Pacific.

Who Shaped the Year

• Ardagh Group: Pioneered sustainable and premium glass growlers.
• Alpha Packaging: Expanded lightweight and durable packaging solutions.
• Owens-Illinois: Focused on eco-friendly and high-quality glass growlers.

Tier Structure of Key Companies

Tier	Key Companies
Tier 1	Ardagh Group, Alpha Packaging, Owens-Illinois
Tier 2	GrowlerWerks, DrinkTanks
Tier 3	Miir, Hydro Flask

Key Vendor Initiatives

• Ardagh Group: Expanded offerings in sustainable and premium glass growlers.
• Alpha Packaging: Invested in innovative and customizable growler designs.
• Owens-Illinois: Focused on eco-friendly and durable growler solutions.

Conclusion

The growlers market is poised for significant growth, driven by the rising popularity of craft beverages, sustainability goals, and demand for premium packaging solutions. Companies investing in innovative materials and customization will gain a competitive edge.

Appendices

Key Definitions

• Growlers: Reusable containers designed for storing and transporting beverages, commonly used for craft beer and wine.
• Smart Growlers: Growlers integrated with tracking and freshness indicators.

Abbreviations

• CAGR: Compound Annual Growth Rate

Research Methodology

This report is based on primary research, secondary data analysis, and market modeling, validated through industry expert consultations.

Market Definition

The growlers market encompasses reusable packaging solutions for craft beverages, wines, and other premium beverages, focusing on innovation, sustainability, and consumer appeal.

Table of Content

1. Market Share Breakdown of Growlers Market
2. Executive Summary
3. Market Overview
4. Market Size and Projection
5. Global Market Share & Industry Share
6. Year-on-Year Leaders
7. Emerging Technology in Growlers Market
8. Sustainability Trends
9. Consumer Trends
10. Regulatory Insights
11. Export Opportunities
12. Obstacles and Possibilities
13. Market Environment
14. Regional Analysis
15. End-Use Industry Segmentation
16. Recommendations for Technology Suppliers
17. Future Roadmap
18. Market KPIs
19. Who Shaped the Year
20. Key Vendor Initiatives
21. Conclusion