The global green tire market is poised to surpass US$ 33.68 billion by 2023. Furthermore, with rising demand for lightweight and fuel-efficient, and eco-friendly tires, the overall market size is poised to expand at a CAGR of 9.8% through 2033 to reach US$ 85.79 billion.
The market for green tires is witnessing growth driven by the surging demand for fuel-efficient vehicles that emit lower levels of pollutants and offer enhanced fuel efficiency.
These eco-friendly tires, constructed from sustainable materials like natural rubber and silica, reduce rolling resistance, thus boosting fuel efficiency.
This development holds significance amidst rising fuel prices, environmental concerns, and global warming. Furthermore, the implementation of carbon emissions regulations by governments worldwide further propels the demand for green tires.
Attribute | Details |
---|---|
Green Tire Market Estimated Value (2023) | US$ 33.68 billion |
Green Tire Market Estimated Value (2033) | US$ 85.79 billion |
Green Tire Market Value CAGR (2022 to 2033) | 9.8% CAGR |
The World Bank predicts that in 2023, global economic growth may rise by 3.2%, providing significant potential for the infrastructure sector to prosper in numerous international locations.
The market for green tires is expected to grow as a result of changing consumer preferences and rapid urbanization in various nations.
Factors such as increased demand for mobility services and changing consumer preference for sustainable and efficient vehicle components continue to push the demand for green tires during the forecast period.
The market growth is also projected to be fostered by surging demand for passenger vehicles in ride-hailing services and cab-sharing facilities. Green tires improve the fuel efficiency of vehicles and account for around 11.9% of the global automotive tire market.
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According to historical data from 2018 to 2022, the market for green tires spiked at a CAGR of 8.2%. However, with the rapid expansion of the automotive industry worldwide and the growing demand for fuel-efficient and eco-friendly tires, the global demand for green tires is slated to capture an impressive CAGR of 9.8% from 2023 to 2033.
Global demand for green tires is being fueled by a growing awareness of environmental issues as well as strict rules surrounding the use of hazardous raw materials in tire production.
Generally, silica is used in the manufacturing of these tires to create low rolling resistance, which may eliminate tire friction on any given surface. Silica increases the energy efficiency of tires and raises the general level of tire and vehicle safety.
In emerging countries, the vehicle industry and its components have experienced substantial growth due to the rapidly growing population and economic boom. This, in turn, is creating a conducive environment for market growth.
With growing awareness of environmental issues, it is anticipated that demand for fuel-efficient and sustainable vehicle options may rise robustly across several regions during the forecast period, creating lucrative opportunities for green tire manufacturers over the next ten years.
As per the FMI study, the market for green tires in the United States is expected to garner a value share of 17.6% by 2033 on account of several factors. Firstly, the increasing environmental consciousness among consumers is driving the demand for sustainable and eco-friendly solutions, including green tires.
Secondly, stringent regulations and policies aimed at reducing carbon emissions and promoting sustainable practices in the automotive sector are pushing tire manufacturers to develop and offer fuel-efficient and environmentally-friendly tire options.
The United States is focused on clean energy and sustainable transportation aligns with the growing interest in green tires, as these tires contribute to improved fuel efficiency and reduced carbon footprint.
The green tire market in China is projected to expand at a value CAGR of 10.1% from 2023 to 2033. Governmental regulations on carbon emissions in China are directing the demand for green tires in the automotive industry.
With the rapid development of the automotive industry over the past few years, the tire industry across China has been growing steadily. The strong presence of leading manufacturers, the growing popularity of eco-friendly tires, and increasing governmental regulations on tires with regard to energy efficiency, environmental protection, and safety are driving the market growth in China.
Standards and regulations for motor tires have been created by governmental regulating authorities. Due to rapid production and sales of vehicles, countries like China are continuously putting efforts to control pollution and increase the energy efficiency of automotive vehicles pushing forward the development of green tire technology.
Tire manufacturers are hence concentrating on producing fuel-efficient tires to lower overall CO2 emissions in the environment and provide tire technologies that are affordable for consumers.
Germany is expected to account for about 7.7% of the market share in Europe by 2033, owing to growing environmental concerns, favorable government support, the rising popularity of green tire technology, increasing spending on regional transportation projects, and vehicle utilization in mobility services.
As per FMI, the green tire market in Germany is likely to emerge as a strong player in Europe amid growing consumer preference for energy-efficient vehicles.
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The 16-inch sub-segment is experiencing high demand in the global market and is predicted to hold a significant value share of 32.6% by 2033. This size tire is increasingly preferred by consumers for various vehicle types due to its optimal balance between performance, comfort, and affordability.
The 16-inch tire size offers a versatile option that caters to a wide range of vehicles, including compact cars, sedans, and SUVs. Its popularity can be attributed to its compatibility with different vehicle models, ease of replacement, and availability of various tire options in this size.
With its projected substantial value share, the 16-inch sub-segment represents a dominant and sought-after choice in the global tire market.
Based on application, the on-road application category is anticipated to grow as a result of the rising demand for on-road vehicles, including passenger cars and LCVs. As per FMI, the on-road segment currently accounts for about 86.5% of the total market share by 2033.
The need for e-commerce and e-retailing services is growing, and with it, so are consumer expectations. Government spending on road infrastructure is increasing, and supply chain and transportation have assumed a prominent role.
Huge demand for environmentally friendly and fuel-efficient commercial vehicles is anticipated as a result of the logistics and e-commerce sectors' rapid growth, which ultimately leads to skyrocketing demand for green tires.
Leading manufacturers are continuously under pressure to improve tire efficiency and vehicle performance using environmentally friendly materials because there is a higher demand for tires that are both environmentally friendly and fuel-efficient.
Main Companies:
These leading players are adopting strategies such as new product launches, collaborations, acquisitions, mergers, and the establishment of new facilities to gain a competitive edge in the market.
For instance,
The market is valued at US$ 33.68 billion in 2023.
Michelin Group, Continental AG, Kumho Tire are prominent market players.
The market is forecast to register a CAGR of 9.8% through 2033.
The market will reach US$ 85.79 billion by 2033.
From 2018 to 2022, the market registered a CAGR of 8.2%.
1. Executive Summary 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Product Life Cycle Analysis 3.5. Supply Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. Value Added and Value Created at Node in the Supply Chain 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyer’s 3.6. Investment Feasibility Matrix 3.7. Value Chain Analysis 3.7.1. Profit Margin Analysis 3.7.2. Wholesalers and Distributors 3.7.3. Retailers 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. By Key Regions 3.9.2. By Key Countries 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Tire Size 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Tire Size, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Tire Size, 2023 to 2033 5.3.1. Below 15 5.3.2. 16 inch 5.3.3. 17 inch 5.3.4. 18 inch 5.3.5. 19 inch 5.3.6. Above 19 5.4. Y-o-Y Growth Trend Analysis By Tire Size, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Tire Size, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Vehicle Type 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Vehicle Type, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Vehicle Type, 2023 to 2033 6.3.1. Passenger Vehicle 6.3.2. LCV 6.3.3. HCV 6.4. Y-o-Y Growth Trend Analysis By Vehicle Type, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Vehicle Type, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 7.1. Introduction / Key Findings 7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Application, 2018 to 2022 7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Application, 2023 to 2033 7.3.1. On-Road 7.3.2. Off-Road 7.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022 7.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel 8.1. Introduction / Key Findings 8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Sales Channel, 2018 to 2022 8.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Sales Channel, 2023 to 2033 8.3.1. OEM 8.3.2. Aftermarket 8.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022 8.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 9.1. Introduction 9.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022 9.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033 9.3.1. North America 9.3.2. Latin America 9.3.3. Western Europe 9.3.4. Eastern Europe 9.3.5. South Asia and Pacific 9.3.6. East Asia 9.3.7. Middle East and Africa 9.4. Market Attractiveness Analysis By Region 10. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. The USA 10.2.1.2. Canada 10.2.2. By Tire Size 10.2.3. By Vehicle Type 10.2.4. By Application 10.2.5. By Sales Channel 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Tire Size 10.3.3. By Vehicle Type 10.3.4. By Application 10.3.5. By Sales Channel 10.4. Key Takeaways 11. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. Brazil 11.2.1.2. Mexico 11.2.1.3. Rest of Latin America 11.2.2. By Tire Size 11.2.3. By Vehicle Type 11.2.4. By Application 11.2.5. By Sales Channel 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Tire Size 11.3.3. By Vehicle Type 11.3.4. By Application 11.3.5. By Sales Channel 11.4. Key Takeaways 12. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. Germany 12.2.1.2. United Kingdom 12.2.1.3. France 12.2.1.4. Spain 12.2.1.5. Italy 12.2.1.6. Rest of Western Europe 12.2.2. By Tire Size 12.2.3. By Vehicle Type 12.2.4. By Application 12.2.5. By Sales Channel 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Tire Size 12.3.3. By Vehicle Type 12.3.4. By Application 12.3.5. By Sales Channel 12.4. Key Takeaways 13. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. Poland 13.2.1.2. Russia 13.2.1.3. Czech Republic 13.2.1.4. Romania 13.2.1.5. Rest of Eastern Europe 13.2.2. By Tire Size 13.2.3. By Vehicle Type 13.2.4. By Application 13.2.5. By Sales Channel 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Tire Size 13.3.3. By Vehicle Type 13.3.4. By Application 13.3.5. By Sales Channel 13.4. Key Takeaways 14. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. India 14.2.1.2. Bangladesh 14.2.1.3. Australia 14.2.1.4. New Zealand 14.2.1.5. Rest of South Asia and Pacific 14.2.2. By Tire Size 14.2.3. By Vehicle Type 14.2.4. By Application 14.2.5. By Sales Channel 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Tire Size 14.3.3. By Vehicle Type 14.3.4. By Application 14.3.5. By Sales Channel 14.4. Key Takeaways 15. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 15.2.1. By Country 15.2.1.1. China 15.2.1.2. Japan 15.2.1.3. South Korea 15.2.2. By Tire Size 15.2.3. By Vehicle Type 15.2.4. By Application 15.2.5. By Sales Channel 15.3. Market Attractiveness Analysis 15.3.1. By Country 15.3.2. By Tire Size 15.3.3. By Vehicle Type 15.3.4. By Application 15.3.5. By Sales Channel 15.4. Key Takeaways 16. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022 16.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033 16.2.1. By Country 16.2.1.1. GCC Countries 16.2.1.2. South Africa 16.2.1.3. Israel 16.2.1.4. Rest of MEA 16.2.2. By Tire Size 16.2.3. By Vehicle Type 16.2.4. By Application 16.2.5. By Sales Channel 16.3. Market Attractiveness Analysis 16.3.1. By Country 16.3.2. By Tire Size 16.3.3. By Vehicle Type 16.3.4. By Application 16.3.5. By Sales Channel 16.4. Key Takeaways 17. Key Countries Market Analysis 17.1. USA 17.1.1. Pricing Analysis 17.1.2. Market Share Analysis, 2022 17.1.2.1. By Tire Size 17.1.2.2. By Vehicle Type 17.1.2.3. By Application 17.1.2.4. By Sales Channel 17.2. Canada 17.2.1. Pricing Analysis 17.2.2. Market Share Analysis, 2022 17.2.2.1. By Tire Size 17.2.2.2. By Vehicle Type 17.2.2.3. By Application 17.2.2.4. By Sales Channel 17.3. Brazil 17.3.1. Pricing Analysis 17.3.2. Market Share Analysis, 2022 17.3.2.1. By Tire Size 17.3.2.2. By Vehicle Type 17.3.2.3. By Application 17.3.2.4. By Sales Channel 17.4. Mexico 17.4.1. Pricing Analysis 17.4.2. Market Share Analysis, 2022 17.4.2.1. By Tire Size 17.4.2.2. By Vehicle Type 17.4.2.3. By Application 17.4.2.4. By Sales Channel 17.5. Germany 17.5.1. Pricing Analysis 17.5.2. Market Share Analysis, 2022 17.5.2.1. By Tire Size 17.5.2.2. By Vehicle Type 17.5.2.3. By Application 17.5.2.4. By Sales Channel 17.6. United Kingdom 17.6.1. Pricing Analysis 17.6.2. Market Share Analysis, 2022 17.6.2.1. By Tire Size 17.6.2.2. By Vehicle Type 17.6.2.3. By Application 17.6.2.4. By Sales Channel 17.7. France 17.7.1. Pricing Analysis 17.7.2. Market Share Analysis, 2022 17.7.2.1. By Tire Size 17.7.2.2. By Vehicle Type 17.7.2.3. By Application 17.7.2.4. By Sales Channel 17.8. Spain 17.8.1. Pricing Analysis 17.8.2. Market Share Analysis, 2022 17.8.2.1. By Tire Size 17.8.2.2. By Vehicle Type 17.8.2.3. By Application 17.8.2.4. By Sales Channel 17.9. Italy 17.9.1. Pricing Analysis 17.9.2. Market Share Analysis, 2022 17.9.2.1. By Tire Size 17.9.2.2. By Vehicle Type 17.9.2.3. By Application 17.9.2.4. By Sales Channel 17.10. Poland 17.10.1. Pricing Analysis 17.10.2. Market Share Analysis, 2022 17.10.2.1. By Tire Size 17.10.2.2. By Vehicle Type 17.10.2.3. By Application 17.10.2.4. By Sales Channel 17.11. Russia 17.11.1. Pricing Analysis 17.11.2. Market Share Analysis, 2022 17.11.2.1. By Tire Size 17.11.2.2. By Vehicle Type 17.11.2.3. By Application 17.11.2.4. By Sales Channel 17.12. Czech Republic 17.12.1. Pricing Analysis 17.12.2. Market Share Analysis, 2022 17.12.2.1. By Tire Size 17.12.2.2. By Vehicle Type 17.12.2.3. By Application 17.12.2.4. By Sales Channel 17.13. Romania 17.13.1. Pricing Analysis 17.13.2. Market Share Analysis, 2022 17.13.2.1. By Tire Size 17.13.2.2. By Vehicle Type 17.13.2.3. By Application 17.13.2.4. By Sales Channel 17.14. India 17.14.1. Pricing Analysis 17.14.2. Market Share Analysis, 2022 17.14.2.1. By Tire Size 17.14.2.2. By Vehicle Type 17.14.2.3. By Application 17.14.2.4. By Sales Channel 17.15. Bangladesh 17.15.1. Pricing Analysis 17.15.2. Market Share Analysis, 2022 17.15.2.1. By Tire Size 17.15.2.2. By Vehicle Type 17.15.2.3. By Application 17.15.2.4. By Sales Channel 17.16. Australia 17.16.1. Pricing Analysis 17.16.2. Market Share Analysis, 2022 17.16.2.1. By Tire Size 17.16.2.2. By Vehicle Type 17.16.2.3. By Application 17.16.2.4. By Sales Channel 17.17. New Zealand 17.17.1. Pricing Analysis 17.17.2. Market Share Analysis, 2022 17.17.2.1. By Tire Size 17.17.2.2. By Vehicle Type 17.17.2.3. By Application 17.17.2.4. By Sales Channel 17.18. China 17.18.1. Pricing Analysis 17.18.2. Market Share Analysis, 2022 17.18.2.1. By Tire Size 17.18.2.2. By Vehicle Type 17.18.2.3. By Application 17.18.2.4. By Sales Channel 17.19. Japan 17.19.1. Pricing Analysis 17.19.2. Market Share Analysis, 2022 17.19.2.1. By Tire Size 17.19.2.2. By Vehicle Type 17.19.2.3. By Application 17.19.2.4. By Sales Channel 17.20. South Korea 17.20.1. Pricing Analysis 17.20.2. Market Share Analysis, 2022 17.20.2.1. By Tire Size 17.20.2.2. By Vehicle Type 17.20.2.3. By Application 17.20.2.4. By Sales Channel 17.21. GCC Countries 17.21.1. Pricing Analysis 17.21.2. Market Share Analysis, 2022 17.21.2.1. By Tire Size 17.21.2.2. By Vehicle Type 17.21.2.3. By Application 17.21.2.4. By Sales Channel 17.22. South Africa 17.22.1. Pricing Analysis 17.22.2. Market Share Analysis, 2022 17.22.2.1. By Tire Size 17.22.2.2. By Vehicle Type 17.22.2.3. By Application 17.22.2.4. By Sales Channel 17.23. Israel 17.23.1. Pricing Analysis 17.23.2. Market Share Analysis, 2022 17.23.2.1. By Tire Size 17.23.2.2. By Vehicle Type 17.23.2.3. By Application 17.23.2.4. By Sales Channel 18. Market Structure Analysis 18.1. Competition Dashboard 18.2. Competition Benchmarking 18.3. Market Share Analysis of Top Players 18.3.1. By Regional 18.3.2. By Tire Size 18.3.3. By Vehicle Type 18.3.4. By Application 18.3.5. By Sales Channel 19. Competition Analysis 19.1. Competition Deep Dive 19.1.1. Michelin Group 19.1.1.1. Overview 19.1.1.2. Product Portfolio 19.1.1.3. Profitability by Market Segments 19.1.1.4. Sales Footprint 19.1.1.5. Strategy Overview 19.1.1.5.1. Marketing Strategy 19.1.1.5.2. Product Strategy 19.1.1.5.3. Channel Strategy 19.1.2. Continental AG 19.1.2.1. Overview 19.1.2.2. Product Portfolio 19.1.2.3. Profitability by Market Segments 19.1.2.4. Sales Footprint 19.1.2.5. Strategy Overview 19.1.2.5.1. Marketing Strategy 19.1.2.5.2. Product Strategy 19.1.2.5.3. Channel Strategy 19.1.3. Goodyear Tire and Rubber Company 19.1.3.1. Overview 19.1.3.2. Product Portfolio 19.1.3.3. Profitability by Market Segments 19.1.3.4. Sales Footprint 19.1.3.5. Strategy Overview 19.1.3.5.1. Marketing Strategy 19.1.3.5.2. Product Strategy 19.1.3.5.3. Channel Strategy 19.1.4. Bridgestone Corporation 19.1.4.1. Overview 19.1.4.2. Product Portfolio 19.1.4.3. Profitability by Market Segments 19.1.4.4. Sales Footprint 19.1.4.5. Strategy Overview 19.1.4.5.1. Marketing Strategy 19.1.4.5.2. Product Strategy 19.1.4.5.3. Channel Strategy 19.1.5. Hankook Tire & Technology Co. Ltd 19.1.5.1. Overview 19.1.5.2. Product Portfolio 19.1.5.3. Profitability by Market Segments 19.1.5.4. Sales Footprint 19.1.5.5. Strategy Overview 19.1.5.5.1. Marketing Strategy 19.1.5.5.2. Product Strategy 19.1.5.5.3. Channel Strategy 19.1.6. Pirelli & C S.p.A 19.1.6.1. Overview 19.1.6.2. Product Portfolio 19.1.6.3. Profitability by Market Segments 19.1.6.4. Sales Footprint 19.1.6.5. Strategy Overview 19.1.6.5.1. Marketing Strategy 19.1.6.5.2. Product Strategy 19.1.6.5.3. Channel Strategy 19.1.7. The Yokohama Rubber Co. Ltd 19.1.7.1. Overview 19.1.7.2. Product Portfolio 19.1.7.3. Profitability by Market Segments 19.1.7.4. Sales Footprint 19.1.7.5. Strategy Overview 19.1.7.5.1. Marketing Strategy 19.1.7.5.2. Product Strategy 19.1.7.5.3. Channel Strategy 19.1.8. Toyo Tire corporation 19.1.8.1. Overview 19.1.8.2. Product Portfolio 19.1.8.3. Profitability by Market Segments 19.1.8.4. Sales Footprint 19.1.8.5. Strategy Overview 19.1.8.5.1. Marketing Strategy 19.1.8.5.2. Product Strategy 19.1.8.5.3. Channel Strategy 19.1.9. Kumho Tire 19.1.9.1. Overview 19.1.9.2. Product Portfolio 19.1.9.3. Profitability by Market Segments 19.1.9.4. Sales Footprint 19.1.9.5. Strategy Overview 19.1.9.5.1. Marketing Strategy 19.1.9.5.2. Product Strategy 19.1.9.5.3. Channel Strategy 19.1.10. Sumitomo Rubber Industries Ltd. 19.1.10.1. Overview 19.1.10.2. Product Portfolio 19.1.10.3. Profitability by Market Segments 19.1.10.4. Sales Footprint 19.1.10.5. Strategy Overview 19.1.10.5.1. Marketing Strategy 19.1.10.5.2. Product Strategy 19.1.10.5.3. Channel Strategy 19.1.11. Nokian Tires Plc 19.1.11.1. Overview 19.1.11.2. Product Portfolio 19.1.11.3. Profitability by Market Segments 19.1.11.4. Sales Footprint 19.1.11.5. Strategy Overview 19.1.11.5.1. Marketing Strategy 19.1.11.5.2. Product Strategy 19.1.11.5.3. Channel Strategy 19.1.12. NANKANG RUBBER TIRE CORP., LTD. 19.1.12.1. Overview 19.1.12.2. Product Portfolio 19.1.12.3. Profitability by Market Segments 19.1.12.4. Sales Footprint 19.1.12.5. Strategy Overview 19.1.12.5.1. Marketing Strategy 19.1.12.5.2. Product Strategy 19.1.12.5.3. Channel Strategy 20. Assumptions & Acronyms Used 21. Research Methodology
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