The global green supplement market is estimated to reach a valuation of USD 563.3 Million in 2022. Furthermore, with rising applications in pharmaceuticals, dietary supplements, food & beverages, etc., the overall demand for green supplements is projected to grow at a CAGR of 3.8 %, reaching around USD 818.0 Million by 2032.
Green supplements are one of the most popular categories in the dietary supplement market. In recent years, there has been a surge in the popularity of green supplements, as more and more people look to improve their health and well-being.
Attribute | Key Statistics |
---|---|
Green Supplement Market Estimated Size (2022) | USD 563.3 Million |
Projected Market Size (2032) | USD 818.0 Million |
Value-based CAGR (2022 to 2032) | 3.8 % |
These supplements are mostly derived from dried vegetables and fruits and contain high amounts of nutrients like vitamins and minerals including selenium, vitamins A, C, and K, iodine, iron, and chromium. They enable consumers to reach their daily recommended intake of vitamins and minerals.
There are a wide variety of green supplements available on the market, each with its own unique benefits. One of the most popular types of green supplements is green powders. Green powders are made from a variety of greens, such as wheatgrass, spirulina, and chlorella. They are packed with nutrients and vitamins that can help boost your health.
Another popular type of green supplement is green juices. Green juices are made from a variety of fruits and vegetables, and they are a great way to get your daily dose of vitamins and minerals. Consumption of green supplements offers a variety of benefits, from increased immune function, optimal digestion, anti-aging, clear skin, balanced hormones, and a healthy heart.
The rising prevalence of various deficiency diseases such as beriberi, scurvy, and anemia is expected to provide a strong thrust to the growth of the green supplement market during the forecast period.
Similarly, rising awareness about the benefits of green supplements, especially across emerging economies, is expected to boost the market over the next ten years. As people become more aware of the potential benefits of green supplements, they are rapidly shifting their preferences toward them. Regionally, Europe is likely to dominate the global green supplement market during the forecast period, owing to the rising consumer preference for plant-based products, the presence of high levels of health awareness, and the easy availability of a variety of products in the market.
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The global sales of green supplements are projected to grow at 3.8% CAGR between 2022 and 2032, in comparison to the 2.6% CAGR registered during the historical period of 2017 to 2021.
One of the main reasons for this predicted growth is the increasing awareness of the importance of healthy eating and living. More and more people are looking for ways to improve their diet and lifestyle, and green supplements offer a convenient way to do this.
Green supplements are rich in minerals and vitamins, and thus provide various health benefits to consumers. They are being utilized for various applications including pharmaceuticals, food & beverages, RTD teas, functional foods, energy drinks, and dietary supplements on account of their numerous health benefits.
Thus, rising production and consumption of these products will eventually expand the global green supplement market during the forecast period.
Another reason for the expected growth in green supplement sales is the growing trend for plant-based diets. Today, a majority of people prefer to consume plant-based products to save animals and protect the environment.
Growing Health Awareness to Boost Global Green Supplement Market
According to Future Market Insights, rising health awareness among people is acting as a catalyst for the growth of the green supplement market and the trend is likely to continue during the forecast period.
Similarly, the growing popularity of preventive healthcare across the world will boost the green supplement market during the next ten years. People are increasingly consuming green supplements to improve their immunity and reduce the threat of disease development.
In addition to this, the growing demand for weight loss supplements is expected to propel sales in the market. Green Supplement also contains other ingredients that help promote weight loss, such as chromium and Garcinia cambogia.
North America currently holds the largest share of the green supplement market, owing to the desire of the majority to lead a healthier lifestyle and increasing awareness about the health benefits of green supplements. Moreover, the demand for green supplements is likely to rise in the US as a consequence of the growing trend of preventive healthcare.
Top US market players have perfected a farm-to-producer process that guarantees fresh, nutrient-dense vibrant greens that are organic, raw, non-GMO, gluten-free, vegan and kosher. Moreover, they believe that the colour of food products is as important as the ingredients. Hence, they ensure that their superfoods or green dietary supplements for their vibrant green colour exceed the most rigid and comprehensive third-party testing.
A growing population of health-conscious, vegan and vegetarian consumers prefer to enjoy dietary supplements that are free of animal by-products, as well as artificial colour, flavour and other additives and preservatives. In addition, gyms in the USA encourage the adoption of green supplements. This is attributed to the several benefits that these supplements offer, such as detoxification, maintaining hormone balance, increasing the nutrient density of the diet, supporting brain health, balancing blood sugar levels, etc.
Supplement ingredient manufacturers in the US are keen on major investments into the dietary supplement market. Furthermore, they are producing green supplements with green powders that contain a combination of dark, leafy greens, fruits, and other green veggies, including certain root vegetables. They then concoct mixes depending on what benefits these supplements offer.
Furthermore, both US and Canada have developed large-scale advertisements for marketing and retail, along with online sales of green supplements through video channels and T.V. commercials, including social media influencers and celebrity endorsements.
Europe is the second leading green supplement market, which is attributed to the growing aging populace in the region, the rising demand for nutritious products, and increasing veganism and vegetarianism amongst the major population.
Germany is the largest healthcare market in Europe, with its expenditure growing continuously and exceeding over € 400 Billion in 2019. This, along with a desire for self-improvement and the wish to age gracefully, is expected to boost the demand for a green supplement. Moreover, virtually 1 in 3 Germans currently take such pills, powder, or capsules, as stated according to the German Federal Institute for Risk Assessment (BfR), leading to the future green supplement market growth.
In the first quarter of 2020, pharmacy sales of green pure vitamin C almost doubled, simultaneously accumulating revenue from zinc protections. Moreover, vitamin C combinations and immune stimulants grew between 40% to 60%. In addition, German consumers are increasingly becoming highly concerned about their foods and counting the ingredients, which increases immunity, effectively supporting the market growth.
The use of pea protein supplements is likely to boost owing to the rising concerns about glutamic disorders and lactose intolerance amongst the young generation in Germany. Additionally, the sales of green supplements are the highest on e-commerce platforms as Germans increasingly turn to the online pharmacy channel. For instance, there has been a growing trend of every 5th pack of green supplements being delivered via mail order, which accelerated in the first half of 2020.
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Green juices are drawing the attention of consumers in Japan as a result of a health boom in the last decade. This is because green juices take the easy nutrition of the missing vegetables from the daily diet by simply drinking a cup per day. For instance, by combining a milky texture and a mild taste, the Yakult, “my green juice,” has become the most popular green juice in Japan.
Other market players are incorporating fruits into their green juices to offer up these products with extra antioxidants. These fruit-based green juices have high solubility of dietary fibers, plus other natural ingredients to maintain a healthy digestive system, as well as surge anti-constipation. They further contain beta-carotene and vitamin C. This leads to high adoption of green supplements.
Green tea powder, or “matcha” tea, is the most popular tea in Japan and has been gaining immense popularity across the globe. This type of tea is basically a superfood or supplement, as it significantly aids in weight loss, along with other health benefits such as enhanced immunity, strong bones, reduced anxiety, and blood purification.
South Korea has been witnessed to take individual health seriously, surging a growing demand for green supplements. This is due to the nation’s uproar over ill health caused by the changing, sedentary lifestyle, giving it the name “adult disease”. To maintain a healthy lifestyle, South Koreans take multiple visits to hospitals per month as preventative measures, a strict diet rich in protein, fruits, and vegetables, and copious amounts of health supplements. This is estimated to expand the global green supplement market size.
Interest in green dietary supplements has increased over the years, owing to previous studies that have shown how supplement users significantly differ in good health from non-users, according to their demographic and health characteristics. Additionally, AceBiome, a leading South Korean probiotic firm, launched an immune formula in April 2022, which was the subject of a clinical trial involving Covid-19 patients.
Rising Popularity of Preventive Healthcare to Boost Sales in the USA
As per FMI, the US green supplement market is poised to grow at a steady pace during the forecast period owing to the increasing awareness about the health benefits of green supplements and the desire to lead a healthier lifestyle.
Green supplements are rich in vitamins, minerals, and antioxidants, which can help to improve overall health and well-being. They can help to boost energy levels, improve digestion, and fight off disease. As a result, people across the US are increasingly consuming these supplements.
Similarly, the growing trend of preventive healthcare is expected to boost the growth of the US green supplement market over the next decade.
Easy Availability of Low-Cost Products to Boost Market in India
The green supplement market in India is growing at a rapid pace and the trend is likely to continue during the projected period. This can be attributed to the rising health awareness among people, the increasing number of start-ups offering green supplements, and favorable government support.
Green supplements are made from natural ingredients and are known to be beneficial for health. They are becoming popular among fitness enthusiasts and people who are looking for alternative medicines.
Manufacturers across India are continuously introducing new products at affordable prices to cater to the needs of the customers. Thus, the availability of green supplements at affordable prices is likely to play a key role in boosting the market in India.
Rising Health Awareness to Pushing Demand in China
The green supplement market in China is expected to grow significantly during the next decade owing to the rapidly growing population, the growing trend of veganism, and the easy availability of products at much cheaper costs.
Similarly, growing health awareness among people is expected to boost the market during the forecast period. Chinese consumers are becoming increasingly health conscious. They are starting to demand products that improve their health and well-being. As a result, they are opting for products like green supplements.
Demand to Remain High for Powdered Green Supplement
Based on form, the powder segment is likely to outpace its counterparts during the forecast period, owing to the rising consumer inclination towards consuming powdered green supplements due to their various health benefits.
In a new study conducted by researchers at the University of California, Los Angeles, green powder supplements can help improve overall health and well-being. The study participants who took the green powder supplement reported feeling more energetic and having more mental clarity than those who did not take the supplement.
Some of the most popular green powder supplements include spirulina, chlorella, and wheatgrass. These supplements are often taken in pill or powder form and can be found at most health food stores.
The global green supplement market is incredibly fragmented and competitive due to the existence of several local and regional rivals. Key players employ a range of marketing strategies, such as partnerships, expansions, mergers and acquisitions, and collaborations.
Some of the leading companies operating in the green supplement market are GNC Holdings Inc., Amway Corporation, Herbalife Nutrition Ltd., Vitacost.com Inc., General Nutrition Centers Inc., Herbal Hills, Puritan's Pride, Inc., NOW Foods, Pharmafreak, New England Greens LLC, Earthrise Nutritional, Cyane, Tate & Lyle, DSM, BASF, Danone, Changsha Sunfull Bio-tech Co. Ltd, Blue California, Nutrigold, Zhou, Hard Rhino, Bulk Supplements, Pharma Freak, Evlution Nutrition, NLA, JYM Supplement Science, RSP Nutrition, spirulina, chlorella, wheatgrass.
GNC, Bountiful Firm, and Vitamin Shoppe: Companies Providing the Daily Dose of Vitamins and Minerals in a Unique and Creative Way
Greens supplements are popular dietary supplements that help people meet their daily vitamin and mineral requirements. Their nutritional mix is designed to enhance your body's immune system and energy levels while providing the dietary needs for a balanced diet.
Numerous companies offer various kinds of green supplements and among these GNC, Bountiful Firm, and Vitamin Shoppe are topping the list.
GNC is a global leader in health and wellness, offering high-quality science-based products and solutions to help customers live mighty, fit, and well. The brand reaches out to customers all over the world through company-owned retail stores, domestic and foreign franchise sites, internet commerce, and strong wholesale and retail relationships. GNC's broad, multi-channel business approach has a global reach and a well-known, trustworthy brand. GNC oversees a best-in-class product range by combining excellent innovation, product development skills, and a broad worldwide distribution network.
In October 2021, GNC announced that it has chosen GLAXON, a cutting-edge sports nutrition company, as its first strategic product collaboration under GNC Ventures, the company's innovation and technology incubation arm that focuses on quickly expanding or disruptive businesses or technologies in the health and wellness space.
Another leading player, the Bountiful Firm is a nutritional supplement company based in the United States. Kohlberg Kravis Roberts owns it and has committed to transfer most of the company's brands to Nestlé by 2021. Nature's Bounty, Inc. was the company's original name, however, it was changed to NBTY, Inc. in 1995. In 2016, it renamed itself Nature's Bounty Co. again. In January 2021, it changed its name to the Bountiful Company.
Since its establishment, the company has been continuously introducing new products to meet consumer demands. For instance, in April 2021, Nature's Bounty launched three new products for its Brain Health Platform, highlighted by Brain HP - its first jelly bean format and cognitive health dietary supplement developed for gamers and esports pros aged 18 and older who want to enhance their brain health, concentration, response time, visual perception, and attention - without the caffeine or jitters. These novel watermelon-flavored jelly beans may be consumed 30 minutes before gaming (up to twice a day) and are available now on Amazon.com and will be available this spring at CVS and Meijer.
Vitamin Shoppe (originally Vitamin Shoppe Industries, Inc.) is a nutritional supplement shop situated in New Jersey. FitFactor, NatureFuel, ProBio Care, plant, and the Bodytech brand of sports supplements are among the nutritional supplements available at Vitamin Shoppe's retail shops and online platforms. Aside from its own brands, the firm sells third-party lines such as professional and specialist lines.
Attribute | Details |
---|---|
Estimated Market Value (2022) | USD 563.3 Million |
Projected Market Value (2032) | USD 818.0 Million |
Anticipated Growth Rate (2022 to 2032) | 3.8 % |
Forecast Period | 2022 to 2032 |
Historical Data Available for | 2017 to 2022 |
Market Analysis | USD Million for Value and Units for Volume |
Key Regions Covered | North America; Latin America; Europe; Asia Pacific; Oceania; Middle East & Africa (MEA) |
Key Countries Covered | The USA, Canada, Mexico, Germany, The UK, France, Italy, Spain, China, Japan, India, South Korea, Australia, Brazil, Argentina, South Africa, UAE |
Key Segments Covered | Application, Form, Packaging Type, Region |
Key Companies Profiled | Grote company; GNC Holdings Inc.; Amway Corporation; Herbalife Nutrition Ltd.; Vitacost.com Inc.; General Nutrition Centers Inc.; Herbal Hills; Puritan's Pride, Inc.; NOW Foods; Pharmafreak; New England Greens LLC; Earthrise Nutritional; Cyane; Tate & Lyle; DSM, BASF; Danone; Changsha Sunfull Bio-tech Co. Ltd, Blue; Nutrigold; Zhou; Hard Rhino; Vitamin Shoppe, Inc.; The Nature's Bounty Co.; NBTY, Inc.; Bulk Supplements; Pharma Freak; Evlution Nutrition; NLA; JYM Supplement Science; RSP Nutrition; Spirulina; Chlorella; wheatgrass. |
Report Coverage | Market Forecast, Company Share Analysis, Competitive Landscape, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The green supplement market size is estimated to reach USD 563.3 Million in 2022.
The global green supplement market is expected to rise at a CAGR of 3.8 % during the forecast period.
The overall green supplement market is projected to reach USD 818.0 Million by 2032.
North America is expected to account for around 34.0% of the global green supplements market during the forecast period.
The US, China, Canada, Germany, and Mexico are the major countries driving demand for green supplements.
The green supplement market in China is projected to grow at a CAGR of around 4.3% over the next ten years.
The demand for green supplements in Europe is expected to grow at a 3.9% CAGR between 2022 and 2032.
GNC Holdings, Inc., Vitamin Shoppe, Inc., The Nature's Bounty Co., NBTY, Inc., and Amway Corporation are the top 5 players operating in the green supplement market.
Estimated Market Size (2024E) | USD 7,524.6 million |
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Projected Market Value (2034F) | USD 23,874.5 million |
Value-based CAGR (2024 to 2034) | 11.2% |
Estimated Market Size (2024E) | USD 74.3 billion |
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Projected Market Valuation (2034F) | USD 170.1 billion |
Value-based CAGR (2024 to 2034) | 9.5% |
Expected Market Value in 2023 | USD 5.7 Billion |
---|---|
Projected Market Value in 2033 | USD 10.3 Billion |
Growth Rate (2023 to 2033) | 6.1% |
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