Green Building Materials Market Outlook from 2025 to 2035

The green building materials industry is expected to reach USD 461 billion in 2025. The industry is expected to reach USD 1,222 billion by 2035, representing a CAGR of 11.2% during the forecast period.

In 2024, the global green building materials industry grew rapidly due to expanding awareness about climate change, robust government regulations urging sustainable development, and heightened demand for energy-saving buildings. The industry was dominated by insulation materials based on their greater thermal resistance and energy-saving advantage.

Technological innovations brought new materials such as cross-laminated timber, which promoted sustainability in construction activities. The residential industry led the way, with homeowners opting for green materials to minimize carbon footprints and energy bills.

The green building materials industry is expected to continue its strong growth during the forecast period from 2025 to 2035. This growth is driven by continuous technology advancements, heightened investment in sustainable building, and government policies favourable to sustainability.

The Asia-Pacific region is forecasted to be a major industry force, supported by accelerated urbanization and escalating focus on sustainability in the environment. Strategic collaborations in the building sector are also likely to strengthen product portfolios and supply chain optimization, which will bring sustainable products closer to industries across different sectors.

Metrics Values
Industry Size (2025E) USD 461 Billion
Industry Size (2035F) USD 1,222 Billion
CAGR (2025 to 2035) 11.2%

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Industry Analysis

The industry for green building products is set for robust growth through more stringent environmental laws, greater energy-efficient buildings demand, and innovations in environmentally friendly construction techniques.

Businesses manufacturing green insulation, cross-laminated wood, and reused products will reap the benefits, However, conventional material suppliers will lose if they do not diversify.

The change will be supported by governments, green builders, and ecologically aware buyers, who will drive green material demand to industry standard from current exceptions.

Top 3 Strategic Imperatives for Stakeholders

Invest in Sustainable Innovation

Prioritize R&D in eco-friendly materials like bio-based composites, recycled content, and carbon-neutral concrete to stay competitive. Partner with research institutions and startups to accelerate breakthroughs and differentiate product offerings.

Align with Regulatory and Market Trends

Adapt to evolving sustainability mandates by ensuring compliance with green building certifications (LEED, BREEAM) and government incentives. Develop products that align with net-zero carbon goals to capture growing demand from developers and corporate ESG initiatives.

Expand Strategic Partnerships and Supply Chain Resilience

Strengthen collaborations with sustainable construction firms, architects, and policymakers to drive industry adoption. Invest in localized production and raw material sourcing to mitigate supply chain disruptions and reduce carbon footprints.

Top 3 Risks Stakeholders Should Monitor

Risk Probability & Impact
Regulatory Uncertainty: Shifting government policies or inconsistent green building standards may create compliance challenges. Medium Probability, High Impact
High Material Costs: The price volatility of sustainable raw materials could limit affordability and adoption. High Probability, Medium Impact
Slow Market Adoption: Resistance from traditional builders and developers may delay widespread implementation. Medium Probability, High Impact

1-Year Executive Watchlist

Priority Immediate Action
Sustainable Material Sourcing: Ensure a stable supply of eco-friendly raw materials. Run a feasibility study on regional sourcing for recycled and bio-based materials.
Regulatory Compliance & Certifications: Stay ahead of evolving green building mandates. Initiate legal and market review to align with upcoming LEED and BREEAM updates.
Market Adoption Acceleration: Drive demand for green materials among developers. Launch targeted incentive program for builders adopting sustainable products.

For the Boardroom

In order to maintain competitiveness, companies must need to step up investment in green innovation, enhance regulatory harmonization, and deepen strategic alliances. As green building regulations are becoming stricter and there is growing demand for environmentally friendly products, the time to scale carbon-neutral and recycled material R&D and secure low-cost supply chains is now. Prioritizing adaptation to changing LEED and BREEAM standards will open new revenue streams, and a push into incentives for builders and developers can accelerate industry take-up.

Future Market Insights Survey with Green Building Materials Market Stakeholders

In Q4 2024, Future Market Insights (FMI) conducted a comprehensive survey involving 450 stakeholders from the green building materials sector, including manufacturers, distributors, architects, and developers across the United States, Western Europe, Japan, and South Korea. The survey revealed the following key insights: ​

Key Priorities of Stakeholders

  • Energy Efficiency and Sustainability: A significant 85% of stakeholders globally identified enhancing energy efficiency and sustainability as critical priorities. ​
  • Cost-Effectiveness: Approximately 78% emphasized the importance of balancing sustainability with cost-effectiveness to ensure broader industry adoption. ​

Regional Variations

  • United States: 70% of participants highlighted the need for materials that comply with LEED certification standards. ​
  • Western Europe: 82% prioritized materials with low carbon footprints, aligning with stringent EU environmental regulations. ​
  • Japan and South Korea: 65% focused on the durability and longevity of materials due to limited resources and high maintenance costs. ​

Adoption of Advanced Technologies

  • United States: 60% of stakeholders reported integrating smart technologies, such as IoT-enabled energy management systems, into green building designs. ​
  • Western Europe: 55% indicated the use of advanced insulation materials, like aerogels, to enhance building performance. ​
  • Japan: 40% adopted modular construction techniques to reduce waste and improve efficiency. ​
  • South Korea: 45% explored the use of photovoltaic-integrated building materials to harness solar energy. ​

Material Preferences

Recycled and Renewable Materials: Globally, 68% of stakeholders preferred materials made from recycled or rapidly renewable resources. ​

Regional Variations

  • Western Europe: 75% showed a preference for cross-laminated timber due to its sustainability and structural benefits. ​
  • United States: 65% favored recycled steel and concrete for their strength and recyclability. ​
  • Japan and South Korea: 60% leaned towards hybrid materials that combine traditional and green components to balance performance and sustainability. ​

Price Sensitivity

Global Challenge: 80% of respondents cited the higher upfront costs of green building materials as a significant barrier to adoption. ​

Regional Insights

  • United States and Western Europe: 60% expressed willingness to invest in premium-priced materials if long-term savings and environmental benefits were evident.​
  • Japan and South Korea: 70% preferred cost-effective solutions, indicating a need for financial incentives or subsidies to promote green material adoption.​

Supply Chain and Logistical Challenges

  • Manufacturers: 50% reported difficulties in sourcing raw materials sustainably without inflating costs.​
  • Distributors: 45% highlighted challenges in maintaining consistent supply due to fluctuating demand and transportation issues.​
  • End-Users (Architects/Developers): 55% faced obstacles in sourcing certified green materials within project timelines, affecting construction schedules.​

Future Investment Priorities

  • Research and Development: 70% of global manufacturers plan to invest in R&D to innovate and improve the performance and affordability of green building materials.​

Regional Focus

  • United States: 65% aim to develop materials that integrate with smart building technologies.​
  • Western Europe: 60% are focusing on creating materials with enhanced recyclability and lower embodied carbon.​
  • Japan and South Korea: 55% intend to invest in materials suitable for high-density urban environments, emphasizing space efficiency and multifunctionality.​

Regulatory Impact

  • United States: 66% of stakeholders indicated that federal and state-level incentives significantly influence material selection and project planning.​
  • Western Europe: 80% reported that stringent EU regulations drive the adoption of green building materials, making compliance a top priority.​
  • Japan and South Korea: 45% noted that while regulations exist, enforcement is less stringent, resulting in varied adoption rates.​

Insights From FMI Survey on Green Building Materials

Government Regulations

Countries Policies and Regulations
United States
  • Energy Policy Act (EPAct): Creates energy management objectives, such as energy efficiency requirements for commercial and federal buildings.- Energy Independence and Security Act (EISA): Established energy savings in federal buildings and encourages high-performance green buildings.
  • Mandatory Certification: Although not mandated by the federal government, several states and cities mandate compliance with the Leadership in Energy and Environmental Design (LEED) certification for public facilities. LEED measures buildings against standards like energy efficiency, water use, and material choice.
United Kingdom
  • UK Net Zero Carbon Buildings Standard: Offers guidance on the design of buildings that meet net-zero carbon emissions, both operational and embodied emissions and construction.- Building Research Establishment Environmental Assessment Method (BREEAM): BREEAM, founded in 1990, evaluates the environmental performance of buildings, with a focus on sustainability in different categories.
  • Mandatory Certification: Public sector projects are commonly required to meet BREEAM standards and are extensively used in the private sector to show environmental commitment.
India
  • National Building Code (NBC): Establishes building design and construction standards, including energy efficiency, water conservation, and the use of sustainable materials.
  • Energy Conservation Building Code (ECBC): Formulated by the Bureau of Energy Efficiency (BEE), ECBC encourages energy-efficient building construction and is used in large residential and commercial buildings.
  • Mandatory Certification: Adherence to NBC and ECBC requirements is compulsory for new building projects obtaining clearance from local authorities.
Japan
  • Comprehensive Assessment System for Built Environment Efficiency (CASBEE): Evaluates buildings based on environmental quality and performance, including energy efficiency and resource conservation.
  • Zero Energy Building (ZEB) Initiative: Aims to achieve net-zero energy consumption in buildings through energy conservation and generation strategies.
  • Mandatory Certification: While CASBEE certification is not mandatory, it is widely adopted, and government incentives promote the construction of ZEBs.
Singapore
  • Building and Construction Authority (BCA) Green Mark Scheme: Encourages environmental consciousness in the real estate and construction industries by grading buildings based on energy efficiency, water efficiency, environmental protection, indoor environmental quality, and other green attributes.
  • Mandatory Certification: New developments and major refurbishments of government buildings are required to achieve Green Mark Platinum levels, focusing on sustainability in public sector development.
Malaysia
  • Green Building Index (GBI): Created by the Malaysian Institute of Architects and industry stakeholders, GBI evaluates buildings based on energy efficiency, indoor environmental quality, sustainable site planning, materials and resources, water efficiency, and innovation.
  • Mandatory Certification: Although not compulsory, GBI certification is promoted through incentives, and adherence to its standards is becoming a standard for sustainable building in Malaysia.
Qatar
  • Qatar Sustainability Assessment System (QSAS): Established to design a sustainable built environment with reduced ecological footprints and an ability to tackle local needs.
  • Mandatory Certification: QSAS certification is compulsory for all new government buildings to ensure compliance with sustainability requirements on government projects.

Country-wise Analysis

United States

The American green building materials industry is driven by strict environmental policies, growing consumer awareness, and a high-performing building industry.

The American industry is expected to hold a major share in the global industry. The Leadership in Energy and Environmental Design (LEED) certification continues to support green construction practices, further fuelling industry growth.

FMI opines that the United States' green building materials sales will grow at nearly 12.5% CAGR through 2025 to 2035.

United Kingdom

The industry for green building materials in the UK is forecasted to increase at a CAGR of about 10.8% from 2025 to 2035.

The industry growth in the UK is an indication of the country's interest in sustainable development. The Building Research Establishment Environmental Assessment Method (BREEAM) certification has been instrumental in driving the use of green materials.

FMI opines that the United Kingdom's green building materials sales will grow at nearly 10.8% CAGR through 2025 to 2035.

France

France's green building materials industry is expected to expand rapidly during 2025 to 2035. The French government's focus on minimizing carbon emissions and sustainable urban growth propels the industry.

Policies like the HQE (Haute Qualité Environnementale) certification support the utilization of eco-friendly materials in buildings.

FMI opines that the France green building materials sales will grow at nearly 11.0% CAGR through 2025 to 2035.

Germany

Germany is expected to experience a significant growth in the green building materials industry over the projection period.

The engineering prowess of the country and policy push towards the Energiewende program to move towards a sustainable energy system supports the sales of green building materials.

The DGNB (Deutsche Gesellschaft für Nachhaltiges Bauen) certification also encourages sustainable building activities.

FMI opines that the Germany green building materials sales will grow at nearly 11.5% CAGR through 2025 to 2035.

Italy

Italy's industry for green building materials will increase at a CAGR of approximately 10.5% between 2025 and 2035. The country's high level of architectural heritage, along with its rising emphasis on sustainable tourism and resulting efforts towards renovating ancient structures utilizing environment-friendly products, enhances the industry.

Embracing procedures such as ITACA promotes the integration of sustainability in the building sector.

FMI opines that Italy's green building materials sales will grow at nearly 10.5% CAGR through 2025 to 2035.

South Korea

South Korea is estimated to witness a CAGR of about 10.7% during 2025 to 2035 in its green building materials industry. The industry is powered by government policies favoring energy-efficient buildings and smart city initiatives.

G-SEED (Green Standard for Energy and Environmental Design) certification stimulates the adoption of sustainable materials across the construction industry.

FMI opines that South Korea green building materials sales will grow at nearly 10.7% CAGR through 2025 to 2035.

Japan

The industry size for green building materials in Japan is expected to expand rapidly from 2025 to 2035. The industry is driven by the implementation of green building materials to reduce natural disaster risks and enhance public health.

The Comprehensive Assessment System for Built Environment Efficiency (CASBEE) certification encourages the incorporation of environmentally friendly building materials into construction activities.

FMI opines that the Japan green building materials sales will grow at nearly 9.8% CAGR through 2025 to 2035.

China

China is anticipated to register a strong growth in the green building materials industry during 2025 to 2035.

The industry is spurred by escalating urbanization and government policies supporting sustainable construction. Initiatives such as the Green Building Evaluation Standard facilitate the use of green materials.

FMI opines that the China green building materials sales will grow at nearly 13.2% CAGR through 2025 to 2035.

Australia and New Zealand

The Australia and New Zealand green building materials industry is estimated to expand at a CAGR of approximately 11.3% from 2025 to 2035.

Both nations have shown considerable commitment to sustainability, with products such as Green Star in Australia and Homestar in New Zealand encouraging the incorporation of environmentally friendly materials in construction.

Government policies and increasing awareness among consumers of environmental concerns are further fuelling the growth of the industry.

These nation-specific insights underscore the differential growth paths of the green building materials industry at the global level, determined by domestic policies, certifications, and industry conditions.

FMI opines that Australia-NZ green building materials sales will grow at nearly 11.3% CAGR through 2025 to 2035.

Segmentation-wise Analysis

By Type

Between 2025 and 2035, the demand for structural green building materials will rise significantly. This growth is due to the increasing need for eco-friendly materials in the construction of houses and office buildings.

Builders will choose sustainable options like recycled steel, engineered wood, and low-carbon concrete to comply with new laws and cater to consumer preferences for environmentally friendly products.

The use of modular and prefabricated building parts will become more common because they help in cutting down waste and speeding up construction time.

Inside buildings, green materials will gain popularity as people seek healthier indoor environments. Everyone wants spaces free from harmful chemicals.

Non-toxic paints, bamboo flooring, reclaimed wood, and bio-based composites will be preferred for interiors because there's a growing awareness of living sustainably. Hotels and businesses will favor these materials to improve air quality and promote wellness for their guests and workers.

Exterior green building materials will also see greater use. Cladding, facades, and weather-resistant composites will become essential for energy-efficient buildings.

Innovations like solar-integrated roofing and self-cleaning materials will support this growth, especially in commercial buildings and tall residential structures. Green facades and living walls will become trendy for their sustainability and attractive appearance.

Other eco-friendly materials like biodegradable insulation, recycled glass surfaces, and hempcrete will continue to emerge as practical options.

Research and development in bio-based materials will open doors to new applications, providing better energy efficiency and durability in various building designs.

By Application

Builders are seeking environmentally friendly materials to replace traditional wood and steel, which produce a lot of carbon emissions. Engineered timber, cross-laminated timber (CLT), and recycled steel are becoming popular, especially for large commercial projects that focus on being eco-friendly. Using prefabricated framing systems also helps, as it cuts down on material waste and lowers labor costs.

Demand for insulation materials is rising as energy-saving rules become stricter. New insulation types made from natural fibers, aerogels, and plant-based foams are replacing the old fiberglass and synthetic foams because they offer better thermal performance and are more sustainable.

The push for net-zero buildings, which create as much energy as they use, is speeding up investment in advanced insulation technologies.

Roofing materials are going through changes, too. Cool roofs, solar tiles, and green roofs are becoming standard choices for homes and businesses. Innovations in reflective coatings and solar systems will improve energy efficiency and help reduce the environmental impact of buildings. Government policies encouraging urban cooling will support the growth of these roofing options.

Both interior and exterior finishes are using more green building materials. Recycled, upcycled, and low-impact products are becoming more popular.

People are choosing reclaimed wood, eco-friendly tiles, and alternatives to natural stone because they are attractive and sustainable. Low-VOC paints, water-based adhesives, and bio-resins are shaping the industry for finishing materials as regulations tighten on chemical emissions indoors.

By End-User

Green building materials are increasingly used in residential construction, as homeowners and developers aim for more energy-efficient, durable and health-focused homes.

This shift means modern houses are now often built with smart insulation, passive cooling systems, and eco-friendly finishes.

There's a growing demand for sustainable housing, and as people update older homes, they're choosing green materials to meet new environmental standards.

In commercial buildings and offices, there's a significant shift towards sustainability. Companies are setting ambitious energy goals and pursuing green certifications such as LEED and BREEAM, which push developers to use energy-efficient insulation, green facades, and innovative materials in office designs.

Institutions such as schools, hospitals, and government buildings are rapidly adopting green building practices due to regulatory requirements and the potential for long-term savings. Schools focus on using materials that emit low levels of harmful chemicals and prioritize energy-efficient insulation to create healthier learning environments.

Hospitals are turning to antibacterial and low-emission materials to ensure safe spaces for patients. Government-led projects increasingly demand sustainable building practices, which helps expand the industry for green materials in these sectors.

Competitive Landscape

The industry for green building materials is led by a few major companies trying to expand their reach. They are growing their businesses by acquiring other companies and forming partnerships, all to provide more environmentally friendly products.

These companies focus on making new and better products, keeping costs competitive, and expanding by merging with or buying out other businesses.

For example, in February 2024, Holcim, a notable company, acquired ZinCo, which is famous for its green roofing systems. This acquisition aimed to strengthen Holcim's business in the sustainable roofing sector.

Market Share Analysis

  • Saint-Gobain is the market leader with an estimated 15-18% share
  • Owens Corning has about 10-12% share in the market
  • Tata Steel has about 10-12% market share
  • Armstrong World Industries and Kingspan Group are some of the other key players
  • The industry is highly fragmented, and the combined share of the top players accounts for less than half of the overall industry
  • Anticipate minimal changes in market share percentages up to 2025, except for significant technological breakthroughs or strategic acquisitions

Key Companies

  • Saint-Gobain
  • Owens Corning
  • Tata Steel
  • Armstrong World Industries
  • Kingspan Group
  • Knauf Insulation
  • Johns Manville
  • Rockwool International
  • PPG Industries
  • CertainTeed Corporation
  • BASF SE
  • Dow Chemical Company
  • DuPont
  • 3M Company
  • Asahi Glass Co., Ltd.
  • Lafarge
  • Henkel AG & Co. KGaA
  • USG Corporation
  • Akzo Nobel N.V.
  • Holcim Ltd.
  • Cemex
  • Sherwin-Williams Company
  • Sika AG
  • Wienerberger AG
  • Saint-Gobain Weber

Frequently Asked Questions

What drives the demand for green building materials?

Stricter regulations, sustainability goals, and cost savings fuel adoption.

How do these materials improve energy efficiency?

They enhance insulation, reduce heat absorption, and lower energy use.

Which sectors use green building materials the most?

Residential, commercial, and institutional buildings lead adoption.

What are the latest innovations in green building materials?

Self-healing concrete, bio-based insulation, and solar-integrated roofing.

Are there government incentives for green building materials?

Yes, tax credits, grants, and subsidies promote eco-friendly construction.

Table of Content
  1. Executive Summary
  2. Market Overview
  3. Market Background
  4. Global Market Analysis 2020 to 2024 and Forecast 2025 to 2035
  5. Global Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Type
    • Structural
    • Interior
    • Exterior
    • Others
  6. Global Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Application
    • Framing
    • Insulation
    • Roofing
    • Interior & Exterior Finishing
  7. Global Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By End-user
    • Residential
    • Commercial Offices & Buildings
    • Institution
  8. Global Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Region
    • North America
    • Latin America
    • Europe
    • Asia Pacific
    • Middle East and Africa
  9. North America Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Country
  10. Latin America Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Country
  11. Europe Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Country
  12. Asia Pacific Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Country
  13. Middle East and Africa Market Analysis 2020 to 2024 and Forecast 2025 to 2035, By Country
  14. Key Countries Market Analysis
  15. Market Structure Analysis
  16. Competition Analysis
    • Saint-Gobain
    • Owens Corning
    • Tata Steel
    • Armstrong World Industries
    • Kingspan Group
    • Knauf Insulation
    • Johns Manville
    • Rockwool International
    • PPG Industries
    • CertainTeed Corporation
    • BASF SE
    • Dow Chemical Company
    • DuPont
    • 3M Company
    • Asahi Glass Co., Ltd.
    • Lafarge
    • Henkel AG & Co. KGaA
    • USG Corporation
    • Akzo Nobel N.V.
    • Holcim Ltd.
    • Cemex
    • Sherwin-Williams Company
    • Sika AG
    • Wienerberger AG
    • Saint-Gobain Weber
  17. Assumptions & Acronyms Used
  18. Research Methodology

Segmentation

By Type:

Structural, Interior, Exterior and others

By Application:

Framing, Insulation, Roofing and Interior and Exterior Finishing

By End-user:

Residential, Commercial Offices and Buildings and Institutions

By Region:

North America, Latin America, Europe, Asia Pacific and the Middle East and Africa

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