The travel industry in Greece holds a storied legacy as one of the most premier destinations of the world, steeped in history, culture, and natural beauty. Renowned for its ancient ruins, picturesque islands, and vibrant Mediterranean lifestyle, Greece beckons travelers from across the globe.
According to an updated forecast by Future Market Insights, the Greece Tourism industry will reach at a valuation of US$ 310.9 million by 2024. Further forecasts suggest a subsequent increase to US$ 677.6 million by 2034, illustrating a consistent growth trajectory. A CAGR of 8.1% over the forecast period is speculated, indicating sustained and steady growth within the industry.
| Attributes | Key Insights |
|---|---|
| Greece Tourism Industry Estimated Size in 2024 | US$ 310.9 million |
| Projected Industry Value in 2034 | US$ 677.6 million |
| Value-based CAGR from 2024 to 2034 | 8.1% |
From the iconic Parthenon in Athens to the sun drenched beaches of Santorini and the azure waters of the Aegean Sea, the country offers a tapestry of experiences to suit the taste of every traveler. Historically, the tourism industry in Greece has been a cornerstone of its economy, contributing significantly to its GDP and providing employment opportunities for locals.
The rich cultural heritage of the country, combined with its warm climate and breathtaking landscapes, makes it a year round destination for tourists seeking both relaxation and exploration.
While the industry has faced challenges, including economic downturns and occasional geopolitical tensions, Greece has remained resilient, continuously adapting to meet the evolving needs of travelers. The country, with a diverse range of accommodations, dining options, and activities, caters to a broad spectrum of tourists, from budget backpackers to luxury seekers.
Greece continues to solidify its position as a top global destination, offering visitors an unforgettable journey through its timeless landscapes and vibrant culture, as Greece embraces sustainable tourism practices and invests in infrastructure and hospitality services.
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
Being a fan favorite destination, the tourism industry in Greece has yielded significant revenue stream. A 7.1% CAGR between 2019 and 2023 was observed for the tourism sector in Greece. The industry is achieving heights to grow at a moderate CAGR of 8.1% over the forecast period 2024 to 2034.
The industry experienced a significant growth during the historical period, owing to recovery from economic crisis. Investments in tourism infrastructure, including transportation networks, and accommodation facilities, enhanced the overall visitor experience and accessibility to different regions of Greece.
Marketing campaigns highlighting diverse tourism offerings of Greece, including cultural heritage, and hospitality industry helped attract tourists from key source industries, including Europe, North America, and Asia.
Adoption of digital technologies, including online booking platforms, mobile apps, and virtual tours, also improved the efficiency of tourism services. The country continues to innovate in digital technology, leveraging advancements including augmented reality, and big data analytics to enhance the visitor experience.
Collaboration with international travel partners, airlines, tour operators, and technology companies strengthens the position of Greece in the global tourism industry. Strategic alliances facilitate industry expansion, diversification of distribution channels, and promotion of Greek tourism products in key source industries.
Principal Consultant
Overcrowding and over tourism can strain local resources, infrastructure, and ecosystems, leading to environmental degradation. Natural disasters and climate change can affect tourism infrastructure, disrupt travel plans, and impact visitor perceptions of safety and sustainability.
Regulatory constraints can hinder tourism development, investment, and business operations. Infrastructure limitations may face limitations in capacity, quality, and accessibility, particularly in rural or less developed regions.
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
Western Greece is home to significant cultural and historical sites, including ancient ruins, Byzantine churches, and Venetian fortresses. Landmarks such as the ancient city of Olympia, the birthplace of the Olympic Games, and the archaeological site of Delphi attract visitors interested in exploring rich heritage of Greece.
Western Greece is blessed with stunning natural landscapes, including picturesque coastlines, sandy beaches, and rugged mountains. The proximity of the region to the Ionian Sea and the Gulf of Corinth makes it an ideal destination for beachgoers, water sports enthusiasts, and nature lovers.
The monasteries of Meteora, perched atop towering rock formations, are a renowned pilgrimage destination for Orthodox Christians and spiritual seekers. Pilgrims and tourists alike visit these sacred sites to admire their architecture, learn about Byzantine religious traditions, and experience moments of contemplation and reflection.
Central Greece boasts a wealth of archaeological sites, including UNESCO World Heritage sites such as Delphi and the archaeological park of Dion. Visitors come to Central Greece to immerse themselves in the ancient history and mythology of the region, exploring ruins, temples, and monuments dating back to antiquity.
The culinary scene of Attica is a draw for food enthusiasts, with a diverse array of traditional Greek tavernas, gourmet restaurants, and street food industries offering a taste of Greek cuisine. Visitors can indulge in local specialties such as souvlaki, moussaka, and baklava, as well as innovative culinary creations influenced by international flavors.
Athens boasts modern infrastructure, including world class hotels, restaurants, shopping centers, and entertainment venues, providing visitors with a comfortable and convenient travel experience. The efficient public transportation system of the city, including the metro, buses, and tram, facilitates exploration of its diverse neighborhoods and attractions.
The port of Thessaloniki serves as a gateway for cruise tourism in the region, with cruise ships docking and passengers disembarking to explore the attractions and nearby landmarks of the city. The historical sites, cultural offerings, and shopping districts of Thessaloniki make it an appealing destination for cruise visitors.
Thessaloniki is a major center for conferences, conventions, and business events, attracting corporate travelers, delegates, and professionals from various industries. The modern conference facilities, exhibition centers, and business hotels of the city cater to the needs of business travelers, contributing to the tourism economy of the region.
The below table highlights how single tourists segment is leading the industry in terms of tour type, and will account for a share of 30.8% in 2024.
Based on age group, the 36 to 45 years segment is gaining heights and will to account for a share of 31.2% in 2024.
| Category | Shares in 2024 |
|---|---|
| Single Tourists | 30.8% |
| 36 to 45 Years | 31.2% |
Based on tour type, the single tourists segment will dominate the Greece tourism industry. Greece offers a welcoming environment for solo travelers, with a reputation for hospitality, safety, and friendliness towards visitors.
Solo travelers feel comfortable navigating well established tourism infrastructure of Greece, diverse attractions, and vibrant urban areas. Increasing numbers of solo travelers are opting for independent travel experiences, seeking adventure, self-discovery, and personal enrichment. The desire for freedom, flexibility, and autonomy in travel decisions motivates solo travelers to explore destinations like Greece.
In terms of age group, the 36 to 45 years segment will dominate the Greece tourism industry. Many individuals in this age group have reached a stage where their children are older or more independent, allowing for greater flexibility in travel planning. Individuals in this age bracket may have more opportunities to explore destinations like Greece for leisure travel, with fewer family responsibilities.
Individuals in the 36 to 45 years age group typically have established careers and greater financial stability compared to younger age groups. The demographic cohort often has more disposable income and flexibility to plan and afford travel experiences, including trips to destinations like Greece.
The competitive landscape of Greece tourism Industry is multifaceted, and is characterized by a diverse range of players operating across various segments of the industry.
Company Portfolio
| Attribute | Details |
|---|---|
| Estimated Industry Size in 2024 | US$ 310.9 million |
| Projected Industry Valuation in 2034 | US$ 677.6 million |
| Value-based CAGR 2024 to 2034 | 8.1% |
| Forecast Period | 2024 to 2034 |
| Historical Data Available for | 2019 to 2023 |
| Industry Analysis | Value in US$ million |
| Key Industry Segments Covered |
|
| Key Regions |
|
| Key Companies Profiled |
|
The Greece tourism industry is projected to reach a valuation of US$ 310.9 million in 2024.
The Greece tourism industry is set to expand by a CAGR of 8.1% through 2034.
The Greece tourism industry is forecast to reach US$ 677.6 million by 2034.
Single tourists segment is set to be the top performing tour type, which will exhibit a share of 30.8% in 2024.
36 to 45 years segment is preferred, and will account for a share of 31.2% in 2024.
1. Executive Summary
1.1. Industry Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Industry Overview
2.1. Industry Coverage / Taxonomy
2.2. Industry Definition / Scope / Limitations
3. Industry Background
3.1. Industry Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. PESTLE and Porter’s Analysis
3.6. Regulatory Landscape
3.6.1. By Key Regions
3.6.2. By Key Countries
3.7. Regional Parent Industry Outlook
4. Industry Analysis 2019 to 2023 and Forecast, 2024 to 2034
4.1. Historical Industry Size Value (US$ Million) Analysis, 2019 to 2023
4.2. Current and Future Industry Size Value (US$ Million) Projections, 2024 to 2034
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Age
5.1. Introduction / Key Findings
5.2. Historical Industry Size Value (US$ Million) Analysis By Age, 2019 to 2023
5.3. Current and Future Industry Size Value (US$ Million) Analysis and Forecast By Age, 2024 to 2034
5.3.1. Under 18
5.3.2. 18-25
5.3.3. 26-35
5.3.4. 36-45
5.3.5. 46-55
5.3.6. Over 55
5.4. Y-o-Y Growth Trend Analysis By Age, 2019 to 2023
5.5. Absolute $ Opportunity Analysis By Age, 2024 to 2034
6. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Visit Purpose
6.1. Introduction / Key Findings
6.2. Historical Industry Size Value (US$ Million) Analysis By Visit Purpose, 2019 to 2023
6.3. Current and Future Industry Size Value (US$ Million) Analysis and Forecast By Visit Purpose, 2024 to 2034
6.3.1. Business & Professional
6.3.2. Leisure, Recreation & Holidays
6.3.3. Healthcare
6.3.4. Religious Travel
6.3.5. Others
6.4. Y-o-Y Growth Trend Analysis By Visit Purpose, 2019 to 2023
6.5. Absolute $ Opportunity Analysis By Visit Purpose, 2024 to 2034
7. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Consumer Orientation
7.1. Introduction / Key Findings
7.2. Historical Industry Size Value (US$ Million) Analysis By Consumer Orientation, 2019 to 2023
7.3. Current and Future Industry Size Value (US$ Million) Analysis and Forecast By Consumer Orientation, 2024 to 2034
7.3.1. Male
7.3.2. Female
7.4. Y-o-Y Growth Trend Analysis By Consumer Orientation, 2019 to 2023
7.5. Absolute $ Opportunity Analysis By Consumer Orientation, 2024 to 2034
8. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Tourist Type
8.1. Introduction / Key Findings
8.2. Historical Industry Size Value (US$ Million) Analysis By Tourist Type, 2019 to 2023
8.3. Current and Future Industry Size Value (US$ Million) Analysis and Forecast By Tourist Type, 2024 to 2034
8.3.1. Domestic Tourist
8.3.2. International Tourist
8.4. Y-o-Y Growth Trend Analysis By Tourist Type, 2019 to 2023
8.5. Absolute $ Opportunity Analysis By Tourist Type, 2024 to 2034
9. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Tour Type
9.1. Introduction / Key Findings
9.2. Historical Industry Size Value (US$ Million) Analysis By Tour Type, 2019 to 2023
9.3. Current and Future Industry Size Value (US$ Million) Analysis and Forecast By Tour Type, 2024 to 2034
9.3.1. Corporate
9.3.2. Family
9.3.3. Couples
9.3.4. Youth Groups
9.3.5. Single Tourists
9.4. Y-o-Y Growth Trend Analysis By Tour Type, 2019 to 2023
9.5. Absolute $ Opportunity Analysis By Tour Type, 2024 to 2034
10. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Type
10.1. Introduction / Key Findings
10.2. Historical Industry Size Value (US$ Million) Analysis By Type, 2019 to 2023
10.3. Current and Future Industry Size Value (US$ Million) Analysis and Forecast By Type, 2024 to 2034
10.3.1. Religious Tourism
10.3.2. Cultural/Heritage Tourism
10.3.3. Medical Tourism
10.3.4. Others
10.4. Y-o-Y Growth Trend Analysis By Type, 2019 to 2023
10.5. Absolute $ Opportunity Analysis By Type, 2024 to 2034
11. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
11.1. Introduction
11.2. Historical Industry Size Value (US$ Million) Analysis By Region, 2019 to 2023
11.3. Current Industry Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034
11.3.1. Western Greece
11.3.2. Central Greece
11.3.3. Attica
11.3.4. Central Macedonia
11.3.5. Thessaly
11.3.6. Crete
11.3.7. Rest of Greece
11.4. Industry Attractiveness Analysis By Region
12. Western Industry Analysis 2019 to 2023 and Forecast 2024 to 2034
12.1. Historical Industry Size Value (US$ Million) Trend Analysis By Industry Taxonomy, 2019 to 2023
12.2. Industry Size Value (US$ Million) Forecast By Industry Taxonomy, 2024 to 2034
12.2.1. By Age
12.2.2. By Visit Purpose
12.2.3. By Consumer Orientation
12.2.4. By Tourist Type
12.2.5. By Tour Type
12.2.6. By Type
12.3. Industry Attractiveness Analysis
12.3.1. By Age
12.3.2. By Visit Purpose
12.3.3. By Consumer Orientation
12.3.4. By Tourist Type
12.3.5. By Tour Type
12.3.6. By Type
12.4. Key Takeaways
13. Central Industry Analysis 2019 to 2023 and Forecast 2024 to 2034
13.1. Historical Industry Size Value (US$ Million) Trend Analysis By Industry Taxonomy, 2019 to 2023
13.2. Industry Size Value (US$ Million) Forecast By Industry Taxonomy, 2024 to 2034
13.2.1. By Age
13.2.2. By Visit Purpose
13.2.3. By Consumer Orientation
13.2.4. By Tourist Type
13.2.5. By Tour Type
13.2.6. By Type
13.3. Industry Attractiveness Analysis
13.3.1. By Age
13.3.2. By Visit Purpose
13.3.3. By Consumer Orientation
13.3.4. By Tourist Type
13.3.5. By Tour Type
13.3.6. By Type
13.4. Key Takeaways
14. Attica Industry Analysis 2019 to 2023 and Forecast 2024 to 2034
14.1. Historical Industry Size Value (US$ Million) Trend Analysis By Industry Taxonomy, 2019 to 2023
14.2. Industry Size Value (US$ Million) Forecast By Industry Taxonomy, 2024 to 2034
14.2.1. By Age
14.2.2. By Visit Purpose
14.2.3. By Consumer Orientation
14.2.4. By Tourist Type
14.2.5. By Tour Type
14.2.6. By Type
14.3. Industry Attractiveness Analysis
14.3.1. By Age
14.3.2. By Visit Purpose
14.3.3. By Consumer Orientation
14.3.4. By Tourist Type
14.3.5. By Tour Type
14.3.6. By Type
14.4. Key Takeaways
15. Central Macedonia Industry Analysis 2019 to 2023 and Forecast 2024 to 2034
15.1. Historical Industry Size Value (US$ Million) Trend Analysis By Industry Taxonomy, 2019 to 2023
15.2. Industry Size Value (US$ Million) Forecast By Industry Taxonomy, 2024 to 2034
15.2.1. By Age
15.2.2. By Visit Purpose
15.2.3. By Consumer Orientation
15.2.4. By Tourist Type
15.2.5. By Tour Type
15.2.6. By Type
15.3. Industry Attractiveness Analysis
15.3.1. By Age
15.3.2. By Visit Purpose
15.3.3. By Consumer Orientation
15.3.4. By Tourist Type
15.3.5. By Tour Type
15.3.6. By Type
15.4. Key Takeaways
16. Thessaly Industry Analysis 2019 to 2023 and Forecast 2024 to 2034
16.1. Historical Industry Size Value (US$ Million) Trend Analysis By Industry Taxonomy, 2019 to 2023
16.2. Industry Size Value (US$ Million) Forecast By Industry Taxonomy, 2024 to 2034
16.2.1. By Age
16.2.2. By Visit Purpose
16.2.3. By Consumer Orientation
16.2.4. By Tourist Type
16.2.5. By Tour Type
16.2.6. By Type
16.3. Industry Attractiveness Analysis
16.3.1. By Age
16.3.2. By Visit Purpose
16.3.3. By Consumer Orientation
16.3.4. By Tourist Type
16.3.5. By Tour Type
16.3.6. By Type
16.4. Key Takeaways
17. Crete Industry Analysis 2019 to 2023 and Forecast 2024 to 2034
17.1. Historical Industry Size Value (US$ Million) Trend Analysis By Industry Taxonomy, 2019 to 2023
17.2. Industry Size Value (US$ Million) Forecast By Industry Taxonomy, 2024 to 2034
17.2.1. By Age
17.2.2. By Visit Purpose
17.2.3. By Consumer Orientation
17.2.4. By Tourist Type
17.2.5. By Tour Type
17.2.6. By Type
17.3. Industry Attractiveness Analysis
17.3.1. By Age
17.3.2. By Visit Purpose
17.3.3. By Consumer Orientation
17.3.4. By Tourist Type
17.3.5. By Tour Type
17.3.6. By Type
17.4. Key Takeaways
18. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
18.1. Historical Industry Size Value (US$ Million) Trend Analysis By Industry Taxonomy, 2019 to 2023
18.2. Industry Size Value (US$ Million) Forecast By Industry Taxonomy, 2024 to 2034
18.2.1. By Region
18.2.2. By Age
18.2.3. By Visit Purpose
18.2.4. By Consumer Orientation
18.2.5. By Tourist Type
18.2.6. By Tour Type
18.2.7. By Type
18.3. Industry Attractiveness Analysis
18.3.1. By Region
18.3.2. By Age
18.3.3. By Visit Purpose
18.3.4. By Consumer Orientation
18.3.5. By Tourist Type
18.3.6. By Tour Type
18.3.7. By Type
18.4. Key Takeaways
19. Industry Structure Analysis
19.1. Competition Dashboard
19.2. Competition Benchmarking
19.3. Industry Share Analysis of Top Players
19.3.1. By Regional
19.3.2. By Age
19.3.3. By Visit Purpose
19.3.4. By Consumer Orientation
19.3.5. By Tourist Type
19.3.6. By Tour Type
19.3.7. By Type
20. Competition Analysis
20.1. Competition Deep Dive
20.1.1. Booking Holdings Inc
20.1.1.1. Overview
20.1.1.2. Product Portfolio
20.1.1.3. Profitability by Industry Segments
20.1.1.4. Sales Footprint
20.1.1.5. Strategy Overview
20.1.1.5.1. Marketing Strategy
20.1.2. Small Luxury Hotels of the World Ltd
20.1.2.1. Overview
20.1.2.2. Product Portfolio
20.1.2.3. Profitability by Industry Segments
20.1.2.4. Sales Footprint
20.1.2.5. Strategy Overview
20.1.2.5.1. Marketing Strategy
20.1.3. Aegean Airlines SA
20.1.3.1. Overview
20.1.3.2. Product Portfolio
20.1.3.3. Profitability by Industry Segments
20.1.3.4. Sales Footprint
20.1.3.5. Strategy Overview
20.1.3.5.1. Marketing Strategy
20.1.4. TUI Group
20.1.4.1. Overview
20.1.4.2. Product Portfolio
20.1.4.3. Profitability by Industry Segments
20.1.4.4. Sales Footprint
20.1.4.5. Strategy Overview
20.1.4.5.1. Marketing Strategy
20.1.5. Thomas Cook Group
20.1.5.1. Overview
20.1.5.2. Product Portfolio
20.1.5.3. Profitability by Industry Segments
20.1.5.4. Sales Footprint
20.1.5.5. Strategy Overview
20.1.5.5.1. Marketing Strategy
20.1.6. Hellenic Seaways
20.1.6.1. Overview
20.1.6.2. Product Portfolio
20.1.6.3. Profitability by Industry Segments
20.1.6.4. Sales Footprint
20.1.6.5. Strategy Overview
20.1.6.5.1. Marketing Strategy
20.1.7. Minoan Lines
20.1.7.1. Overview
20.1.7.2. Product Portfolio
20.1.7.3. Profitability by Industry Segments
20.1.7.4. Sales Footprint
20.1.7.5. Strategy Overview
20.1.7.5.1. Marketing Strategy
20.1.8. Celestyal Cruises
20.1.8.1. Overview
20.1.8.2. Product Portfolio
20.1.8.3. Profitability by Industry Segments
20.1.8.4. Sales Footprint
20.1.8.5. Strategy Overview
20.1.8.5.1. Marketing Strategy
20.1.9. Louis Group
20.1.9.1. Overview
20.1.9.2. Product Portfolio
20.1.9.3. Profitability by Industry Segments
20.1.9.4. Sales Footprint
20.1.9.5. Strategy Overview
20.1.9.5.1. Marketing Strategy
20.1.10. Atrium Hotels
20.1.10.1. Overview
20.1.10.2. Product Portfolio
20.1.10.3. Profitability by Industry Segments
20.1.10.4. Sales Footprint
20.1.10.5. Strategy Overview
20.1.10.5.1. Marketing Strategy
21. Assumptions & Acronyms Used
22. Research Methodology
Travel and Tourism
March 2024
REP-GC-3513
315 pages
Explore Travel and Tourism Insights
View Reports
Greece Tourism Industry
