The travel industry in Greece holds a storied legacy as one of the most premier destinations of the world, steeped in history, culture, and natural beauty. Renowned for its ancient ruins, picturesque islands, and vibrant Mediterranean lifestyle, Greece beckons travelers from across the globe.
According to an updated forecast by Future Market Insights, the Greece Tourism industry will reach at a valuation of US$ 310.9 million by 2024. Further forecasts suggest a subsequent increase to US$ 677.6 million by 2034, illustrating a consistent growth trajectory. A CAGR of 8.1% over the forecast period is speculated, indicating sustained and steady growth within the industry.
| Attributes | Key Insights |
|---|---|
| Greece Tourism Industry Estimated Size in 2024 | US$ 310.9 million |
| Projected Industry Value in 2034 | US$ 677.6 million |
| Value-based CAGR from 2024 to 2034 | 8.1% |
From the iconic Parthenon in Athens to the sun drenched beaches of Santorini and the azure waters of the Aegean Sea, the country offers a tapestry of experiences to suit the taste of every traveler. Historically, the tourism industry in Greece has been a cornerstone of its economy, contributing significantly to its GDP and providing employment opportunities for locals.
The rich cultural heritage of the country, combined with its warm climate and breathtaking landscapes, makes it a year round destination for tourists seeking both relaxation and exploration.
While the industry has faced challenges, including economic downturns and occasional geopolitical tensions, Greece has remained resilient, continuously adapting to meet the evolving needs of travelers. The country, with a diverse range of accommodations, dining options, and activities, caters to a broad spectrum of tourists, from budget backpackers to luxury seekers.
Greece continues to solidify its position as a top global destination, offering visitors an unforgettable journey through its timeless landscapes and vibrant culture, as Greece embraces sustainable tourism practices and invests in infrastructure and hospitality services.
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
Being a fan favorite destination, the tourism industry in Greece has yielded significant revenue stream. A 7.1% CAGR between 2019 and 2023 was observed for the tourism sector in Greece. The industry is achieving heights to grow at a moderate CAGR of 8.1% over the forecast period 2024 to 2034.
The industry experienced a significant growth during the historical period, owing to recovery from economic crisis. Investments in tourism infrastructure, including transportation networks, and accommodation facilities, enhanced the overall visitor experience and accessibility to different regions of Greece.
Marketing campaigns highlighting diverse tourism offerings of Greece, including cultural heritage, and hospitality industry helped attract tourists from key source industries, including Europe, North America, and Asia.
Adoption of digital technologies, including online booking platforms, mobile apps, and virtual tours, also improved the efficiency of tourism services. The country continues to innovate in digital technology, leveraging advancements including augmented reality, and big data analytics to enhance the visitor experience.
Collaboration with international travel partners, airlines, tour operators, and technology companies strengthens the position of Greece in the global tourism industry. Strategic alliances facilitate industry expansion, diversification of distribution channels, and promotion of Greek tourism products in key source industries.
Principal Consultant
Overcrowding and over tourism can strain local resources, infrastructure, and ecosystems, leading to environmental degradation. Natural disasters and climate change can affect tourism infrastructure, disrupt travel plans, and impact visitor perceptions of safety and sustainability.
Regulatory constraints can hinder tourism development, investment, and business operations. Infrastructure limitations may face limitations in capacity, quality, and accessibility, particularly in rural or less developed regions.
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
Western Greece is home to significant cultural and historical sites, including ancient ruins, Byzantine churches, and Venetian fortresses. Landmarks such as the ancient city of Olympia, the birthplace of the Olympic Games, and the archaeological site of Delphi attract visitors interested in exploring rich heritage of Greece.
Western Greece is blessed with stunning natural landscapes, including picturesque coastlines, sandy beaches, and rugged mountains. The proximity of the region to the Ionian Sea and the Gulf of Corinth makes it an ideal destination for beachgoers, water sports enthusiasts, and nature lovers.
The monasteries of Meteora, perched atop towering rock formations, are a renowned pilgrimage destination for Orthodox Christians and spiritual seekers. Pilgrims and tourists alike visit these sacred sites to admire their architecture, learn about Byzantine religious traditions, and experience moments of contemplation and reflection.
Central Greece boasts a wealth of archaeological sites, including UNESCO World Heritage sites such as Delphi and the archaeological park of Dion. Visitors come to Central Greece to immerse themselves in the ancient history and mythology of the region, exploring ruins, temples, and monuments dating back to antiquity.
The culinary scene of Attica is a draw for food enthusiasts, with a diverse array of traditional Greek tavernas, gourmet restaurants, and street food industries offering a taste of Greek cuisine. Visitors can indulge in local specialties such as souvlaki, moussaka, and baklava, as well as innovative culinary creations influenced by international flavors.
Athens boasts modern infrastructure, including world class hotels, restaurants, shopping centers, and entertainment venues, providing visitors with a comfortable and convenient travel experience. The efficient public transportation system of the city, including the metro, buses, and tram, facilitates exploration of its diverse neighborhoods and attractions.
The port of Thessaloniki serves as a gateway for cruise tourism in the region, with cruise ships docking and passengers disembarking to explore the attractions and nearby landmarks of the city. The historical sites, cultural offerings, and shopping districts of Thessaloniki make it an appealing destination for cruise visitors.
Thessaloniki is a major center for conferences, conventions, and business events, attracting corporate travelers, delegates, and professionals from various industries. The modern conference facilities, exhibition centers, and business hotels of the city cater to the needs of business travelers, contributing to the tourism economy of the region.
The below table highlights how single tourists segment is leading the industry in terms of tour type, and will account for a share of 30.8% in 2024.
Based on age group, the 36 to 45 years segment is gaining heights and will to account for a share of 31.2% in 2024.
| Category | Shares in 2024 |
|---|---|
| Single Tourists | 30.8% |
| 36 to 45 Years | 31.2% |
Based on tour type, the single tourists segment will dominate the Greece tourism industry. Greece offers a welcoming environment for solo travelers, with a reputation for hospitality, safety, and friendliness towards visitors.
Solo travelers feel comfortable navigating well established tourism infrastructure of Greece, diverse attractions, and vibrant urban areas. Increasing numbers of solo travelers are opting for independent travel experiences, seeking adventure, self-discovery, and personal enrichment. The desire for freedom, flexibility, and autonomy in travel decisions motivates solo travelers to explore destinations like Greece.
In terms of age group, the 36 to 45 years segment will dominate the Greece tourism industry. Many individuals in this age group have reached a stage where their children are older or more independent, allowing for greater flexibility in travel planning. Individuals in this age bracket may have more opportunities to explore destinations like Greece for leisure travel, with fewer family responsibilities.
Individuals in the 36 to 45 years age group typically have established careers and greater financial stability compared to younger age groups. The demographic cohort often has more disposable income and flexibility to plan and afford travel experiences, including trips to destinations like Greece.
The competitive landscape of Greece tourism Industry is multifaceted, and is characterized by a diverse range of players operating across various segments of the industry.
Company Portfolio
| Attribute | Details |
|---|---|
| Estimated Industry Size in 2024 | US$ 310.9 million |
| Projected Industry Valuation in 2034 | US$ 677.6 million |
| Value-based CAGR 2024 to 2034 | 8.1% |
| Forecast Period | 2024 to 2034 |
| Historical Data Available for | 2019 to 2023 |
| Industry Analysis | Value in US$ million |
| Key Industry Segments Covered |
|
| Key Regions |
|
| Key Companies Profiled |
|
The Greece tourism industry is projected to reach a valuation of US$ 310.9 million in 2024.
The Greece tourism industry is set to expand by a CAGR of 8.1% through 2034.
The Greece tourism industry is forecast to reach US$ 677.6 million by 2034.
Single tourists segment is set to be the top performing tour type, which will exhibit a share of 30.8% in 2024.
36 to 45 years segment is preferred, and will account for a share of 31.2% in 2024.
1. Executive Summary 1.1. Industry Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Industry Overview 2.1. Industry Coverage / Taxonomy 2.2. Industry Definition / Scope / Limitations 3. Industry Background 3.1. Industry Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Opportunity Map Analysis 3.4. Investment Feasibility Matrix 3.5. PESTLE and Porter’s Analysis 3.6. Regulatory Landscape 3.6.1. By Key Regions 3.6.2. By Key Countries 3.7. Regional Parent Industry Outlook 4. Industry Analysis 2019 to 2023 and Forecast, 2024 to 2034 4.1. Historical Industry Size Value (US$ Million) Analysis, 2019 to 2023 4.2. Current and Future Industry Size Value (US$ Million) Projections, 2024 to 2034 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Age 5.1. Introduction / Key Findings 5.2. Historical Industry Size Value (US$ Million) Analysis By Age, 2019 to 2023 5.3. Current and Future Industry Size Value (US$ Million) Analysis and Forecast By Age, 2024 to 2034 5.3.1. Under 18 5.3.2. 18-25 5.3.3. 26-35 5.3.4. 36-45 5.3.5. 46-55 5.3.6. Over 55 5.4. Y-o-Y Growth Trend Analysis By Age, 2019 to 2023 5.5. Absolute $ Opportunity Analysis By Age, 2024 to 2034 6. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Visit Purpose 6.1. Introduction / Key Findings 6.2. Historical Industry Size Value (US$ Million) Analysis By Visit Purpose, 2019 to 2023 6.3. Current and Future Industry Size Value (US$ Million) Analysis and Forecast By Visit Purpose, 2024 to 2034 6.3.1. Business & Professional 6.3.2. Leisure, Recreation & Holidays 6.3.3. Healthcare 6.3.4. Religious Travel 6.3.5. Others 6.4. Y-o-Y Growth Trend Analysis By Visit Purpose, 2019 to 2023 6.5. Absolute $ Opportunity Analysis By Visit Purpose, 2024 to 2034 7. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Consumer Orientation 7.1. Introduction / Key Findings 7.2. Historical Industry Size Value (US$ Million) Analysis By Consumer Orientation, 2019 to 2023 7.3. Current and Future Industry Size Value (US$ Million) Analysis and Forecast By Consumer Orientation, 2024 to 2034 7.3.1. Male 7.3.2. Female 7.4. Y-o-Y Growth Trend Analysis By Consumer Orientation, 2019 to 2023 7.5. Absolute $ Opportunity Analysis By Consumer Orientation, 2024 to 2034 8. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Tourist Type 8.1. Introduction / Key Findings 8.2. Historical Industry Size Value (US$ Million) Analysis By Tourist Type, 2019 to 2023 8.3. Current and Future Industry Size Value (US$ Million) Analysis and Forecast By Tourist Type, 2024 to 2034 8.3.1. Domestic Tourist 8.3.2. International Tourist 8.4. Y-o-Y Growth Trend Analysis By Tourist Type, 2019 to 2023 8.5. Absolute $ Opportunity Analysis By Tourist Type, 2024 to 2034 9. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Tour Type 9.1. Introduction / Key Findings 9.2. Historical Industry Size Value (US$ Million) Analysis By Tour Type, 2019 to 2023 9.3. Current and Future Industry Size Value (US$ Million) Analysis and Forecast By Tour Type, 2024 to 2034 9.3.1. Corporate 9.3.2. Family 9.3.3. Couples 9.3.4. Youth Groups 9.3.5. Single Tourists 9.4. Y-o-Y Growth Trend Analysis By Tour Type, 2019 to 2023 9.5. Absolute $ Opportunity Analysis By Tour Type, 2024 to 2034 10. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Type 10.1. Introduction / Key Findings 10.2. Historical Industry Size Value (US$ Million) Analysis By Type, 2019 to 2023 10.3. Current and Future Industry Size Value (US$ Million) Analysis and Forecast By Type, 2024 to 2034 10.3.1. Religious Tourism 10.3.2. Cultural/Heritage Tourism 10.3.3. Medical Tourism 10.3.4. Others 10.4. Y-o-Y Growth Trend Analysis By Type, 2019 to 2023 10.5. Absolute $ Opportunity Analysis By Type, 2024 to 2034 11. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 11.1. Introduction 11.2. Historical Industry Size Value (US$ Million) Analysis By Region, 2019 to 2023 11.3. Current Industry Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034 11.3.1. Western Greece 11.3.2. Central Greece 11.3.3. Attica 11.3.4. Central Macedonia 11.3.5. Thessaly 11.3.6. Crete 11.3.7. Rest of Greece 11.4. Industry Attractiveness Analysis By Region 12. Western Industry Analysis 2019 to 2023 and Forecast 2024 to 2034 12.1. Historical Industry Size Value (US$ Million) Trend Analysis By Industry Taxonomy, 2019 to 2023 12.2. Industry Size Value (US$ Million) Forecast By Industry Taxonomy, 2024 to 2034 12.2.1. By Age 12.2.2. By Visit Purpose 12.2.3. By Consumer Orientation 12.2.4. By Tourist Type 12.2.5. By Tour Type 12.2.6. By Type 12.3. Industry Attractiveness Analysis 12.3.1. By Age 12.3.2. By Visit Purpose 12.3.3. By Consumer Orientation 12.3.4. By Tourist Type 12.3.5. By Tour Type 12.3.6. By Type 12.4. Key Takeaways 13. Central Industry Analysis 2019 to 2023 and Forecast 2024 to 2034 13.1. Historical Industry Size Value (US$ Million) Trend Analysis By Industry Taxonomy, 2019 to 2023 13.2. Industry Size Value (US$ Million) Forecast By Industry Taxonomy, 2024 to 2034 13.2.1. By Age 13.2.2. By Visit Purpose 13.2.3. By Consumer Orientation 13.2.4. By Tourist Type 13.2.5. By Tour Type 13.2.6. By Type 13.3. Industry Attractiveness Analysis 13.3.1. By Age 13.3.2. By Visit Purpose 13.3.3. By Consumer Orientation 13.3.4. By Tourist Type 13.3.5. By Tour Type 13.3.6. By Type 13.4. Key Takeaways 14. Attica Industry Analysis 2019 to 2023 and Forecast 2024 to 2034 14.1. Historical Industry Size Value (US$ Million) Trend Analysis By Industry Taxonomy, 2019 to 2023 14.2. Industry Size Value (US$ Million) Forecast By Industry Taxonomy, 2024 to 2034 14.2.1. By Age 14.2.2. By Visit Purpose 14.2.3. By Consumer Orientation 14.2.4. By Tourist Type 14.2.5. By Tour Type 14.2.6. By Type 14.3. Industry Attractiveness Analysis 14.3.1. By Age 14.3.2. By Visit Purpose 14.3.3. By Consumer Orientation 14.3.4. By Tourist Type 14.3.5. By Tour Type 14.3.6. By Type 14.4. Key Takeaways 15. Central Macedonia Industry Analysis 2019 to 2023 and Forecast 2024 to 2034 15.1. Historical Industry Size Value (US$ Million) Trend Analysis By Industry Taxonomy, 2019 to 2023 15.2. Industry Size Value (US$ Million) Forecast By Industry Taxonomy, 2024 to 2034 15.2.1. By Age 15.2.2. By Visit Purpose 15.2.3. By Consumer Orientation 15.2.4. By Tourist Type 15.2.5. By Tour Type 15.2.6. By Type 15.3. Industry Attractiveness Analysis 15.3.1. By Age 15.3.2. By Visit Purpose 15.3.3. By Consumer Orientation 15.3.4. By Tourist Type 15.3.5. By Tour Type 15.3.6. By Type 15.4. Key Takeaways 16. Thessaly Industry Analysis 2019 to 2023 and Forecast 2024 to 2034 16.1. Historical Industry Size Value (US$ Million) Trend Analysis By Industry Taxonomy, 2019 to 2023 16.2. Industry Size Value (US$ Million) Forecast By Industry Taxonomy, 2024 to 2034 16.2.1. By Age 16.2.2. By Visit Purpose 16.2.3. By Consumer Orientation 16.2.4. By Tourist Type 16.2.5. By Tour Type 16.2.6. By Type 16.3. Industry Attractiveness Analysis 16.3.1. By Age 16.3.2. By Visit Purpose 16.3.3. By Consumer Orientation 16.3.4. By Tourist Type 16.3.5. By Tour Type 16.3.6. By Type 16.4. Key Takeaways 17. Crete Industry Analysis 2019 to 2023 and Forecast 2024 to 2034 17.1. Historical Industry Size Value (US$ Million) Trend Analysis By Industry Taxonomy, 2019 to 2023 17.2. Industry Size Value (US$ Million) Forecast By Industry Taxonomy, 2024 to 2034 17.2.1. By Age 17.2.2. By Visit Purpose 17.2.3. By Consumer Orientation 17.2.4. By Tourist Type 17.2.5. By Tour Type 17.2.6. By Type 17.3. Industry Attractiveness Analysis 17.3.1. By Age 17.3.2. By Visit Purpose 17.3.3. By Consumer Orientation 17.3.4. By Tourist Type 17.3.5. By Tour Type 17.3.6. By Type 17.4. Key Takeaways 18. Industry Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region 18.1. Historical Industry Size Value (US$ Million) Trend Analysis By Industry Taxonomy, 2019 to 2023 18.2. Industry Size Value (US$ Million) Forecast By Industry Taxonomy, 2024 to 2034 18.2.1. By Region 18.2.2. By Age 18.2.3. By Visit Purpose 18.2.4. By Consumer Orientation 18.2.5. By Tourist Type 18.2.6. By Tour Type 18.2.7. By Type 18.3. Industry Attractiveness Analysis 18.3.1. By Region 18.3.2. By Age 18.3.3. By Visit Purpose 18.3.4. By Consumer Orientation 18.3.5. By Tourist Type 18.3.6. By Tour Type 18.3.7. By Type 18.4. Key Takeaways 19. Industry Structure Analysis 19.1. Competition Dashboard 19.2. Competition Benchmarking 19.3. Industry Share Analysis of Top Players 19.3.1. By Regional 19.3.2. By Age 19.3.3. By Visit Purpose 19.3.4. By Consumer Orientation 19.3.5. By Tourist Type 19.3.6. By Tour Type 19.3.7. By Type 20. Competition Analysis 20.1. Competition Deep Dive 20.1.1. Booking Holdings Inc 20.1.1.1. Overview 20.1.1.2. Product Portfolio 20.1.1.3. Profitability by Industry Segments 20.1.1.4. Sales Footprint 20.1.1.5. Strategy Overview 20.1.1.5.1. Marketing Strategy 20.1.2. Small Luxury Hotels of the World Ltd 20.1.2.1. Overview 20.1.2.2. Product Portfolio 20.1.2.3. Profitability by Industry Segments 20.1.2.4. Sales Footprint 20.1.2.5. Strategy Overview 20.1.2.5.1. Marketing Strategy 20.1.3. Aegean Airlines SA 20.1.3.1. Overview 20.1.3.2. Product Portfolio 20.1.3.3. Profitability by Industry Segments 20.1.3.4. Sales Footprint 20.1.3.5. Strategy Overview 20.1.3.5.1. Marketing Strategy 20.1.4. TUI Group 20.1.4.1. Overview 20.1.4.2. Product Portfolio 20.1.4.3. Profitability by Industry Segments 20.1.4.4. Sales Footprint 20.1.4.5. Strategy Overview 20.1.4.5.1. Marketing Strategy 20.1.5. Thomas Cook Group 20.1.5.1. Overview 20.1.5.2. Product Portfolio 20.1.5.3. Profitability by Industry Segments 20.1.5.4. Sales Footprint 20.1.5.5. Strategy Overview 20.1.5.5.1. Marketing Strategy 20.1.6. Hellenic Seaways 20.1.6.1. Overview 20.1.6.2. Product Portfolio 20.1.6.3. Profitability by Industry Segments 20.1.6.4. Sales Footprint 20.1.6.5. Strategy Overview 20.1.6.5.1. Marketing Strategy 20.1.7. Minoan Lines 20.1.7.1. Overview 20.1.7.2. Product Portfolio 20.1.7.3. Profitability by Industry Segments 20.1.7.4. Sales Footprint 20.1.7.5. Strategy Overview 20.1.7.5.1. Marketing Strategy 20.1.8. Celestyal Cruises 20.1.8.1. Overview 20.1.8.2. Product Portfolio 20.1.8.3. Profitability by Industry Segments 20.1.8.4. Sales Footprint 20.1.8.5. Strategy Overview 20.1.8.5.1. Marketing Strategy 20.1.9. Louis Group 20.1.9.1. Overview 20.1.9.2. Product Portfolio 20.1.9.3. Profitability by Industry Segments 20.1.9.4. Sales Footprint 20.1.9.5. Strategy Overview 20.1.9.5.1. Marketing Strategy 20.1.10. Atrium Hotels 20.1.10.1. Overview 20.1.10.2. Product Portfolio 20.1.10.3. Profitability by Industry Segments 20.1.10.4. Sales Footprint 20.1.10.5. Strategy Overview 20.1.10.5.1. Marketing Strategy 21. Assumptions & Acronyms Used 22. Research Methodology
Travel and Tourism
March 2024
REP-GC-3513
315 pages
Explore Travel and Tourism Insights
View Reports
Greece Tourism Industry
