The gravure printing market value is set to reach USD 4 billion in 2023. Over the forecast period 2023 to 2033, gravure printing sales are expected to soar at a CAGR of 6.5%. The total market size at the end of 2033 is forecast to reach USD 7.4 billion.
The gravure market refers to industries related to the manufacture and supply of gravure printing services and equipment. Gravure printing, also known as intaglio printing, is a high-quality and versatile printing process. Users across diverse sectors as packaging, publishing, decorative printing, and product labeling utilize it extensively.
In gravure printing, an image or design is etched onto a cylinder, usually made of copper or chrome-plated steel. Ink is held in the recessed area of ??the cylinder and transferred to the substrate under pressure. This process produces accurate and consistent print results, enabling high-resolution images, fine detail, and vibrant colors.
The gravure market includes several key factors.
The gravure printing industry is driven by factors such as increasing demand for high-quality printing, the need for attractive and visually appealing packaging, advances in gravure printing technology, and growing demand for customization.
The market is highly competitive, with companies focused on innovation, sustainability, and expanding product offerings to meet changing customer needs.
The gravure printing industry plays a key role in meeting the durable printing needs of several types of businesses. The gravure printing industry is expected to grow and adapt to the changing demands of the printing industry as technological advancements continue to improve printing quality and efficiency.
| Attribute | Key Insights |
|---|---|
| Estimated Gravure Printing Market Size (2023E) | USD 4 billion |
| Projected Market Value (2033F) | USD 7.4 billion |
| Value-based CAGR (2023 to 2033) | 6.5% |
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Sales of gravure printing grew at 7.2% CAGR over the historical period 2018 to 2022. Between 2023 and 2033, gravure printing demand is set to rise at 6.5% CAGR. By the end of 2033, the market is anticipated to exceed a valuation of USD 7.4 billion.
In recent years, digital printing technologies such as inkjet and electrophotography have made great progress. Consumers prefer such technologies since offer benefits such as shorter run runs and shorter turnaround times. They also allow for variable data printing capabilities that can be otherwise challenging for gravure printing.
The integration of digital printing technology and gravure printing, known as hybrid printing, is becoming increasingly important in the industry.
Hybrid solutions combine the flexibility and personalization capabilities of digital printing with the high speed and high-volume production of gravure. This integration enables efficient short-run production, version control, and variable data printing, giving users greater flexibility to meet changing market needs.
Several regions globally are experiencing rapid expansion of e-commerce and last-mile delivery, driving demand for quality packaging and printed products. Users find gravure printing technology to be excellent for meeting these needs.
Globalization has transferred gravure printing technology and expertise to new markets, further fueling market growth.
Furthermore, gravure printing requires specialized equipment, cylinders, and ink systems, and has higher initial investment costs than other printing processes. The cost of gravure printing has been a barrier, especially for smaller print shops and short-run runs.
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Gravure printing requires a more complex plate-making and set-up process than other printing methods. The complexity of these processes and the need for trained staff make setup time-consuming and error-prone.
Gravure printing is particularly suitable for certain substrates such as flexible packaging films and coated paperboards. Though, there may be limitations when printing on specialty or structured substrates.
Increasing regulations and consumer demand for environmentally friendly printing options can pose challenges to gravure printing, requiring the development and adoption of more sustainable processes and materials.
Gravure printing is known for its fast capabilities, especially for long print runs. This can be a limiting factor if fast turnaround times or frequent job changes are required, especially in applications that require short print runs.
Growing Trend of Customization and Personalization Fueling Sales in the United States
According to Future Market Insights (FMI), in 2023, the gravure printing industry in the United States is set to reach USD 1.5 billion. Overall demand for gravure printing is projected to surge at 6.4% CAGR through 2033.
Technological advances in gravure printing are driving the growth of gravure printing in the United States.
Innovations in engraving technology, press automation, color management systems, and ink formulations improve print quality, production efficiency and reduce makeready time. These advances have led companies to adopt gravure printing to achieve higher quality results with shorter turnaround times and increased operational efficiency.
The trend towards customization and personalization has increased the demand for gravure printing in the United States. Brands want to create unique and bespoke packaging and promotional materials to entice consumers.
Gravure printing allows incorporating variable data such as customized labels and packaging designs, providing a level of customization that increases brand awareness and consumer interaction.
Environmental sustainability is a growing concern in all industries, including the printing industry. In the United States, gravure printing manufacturers and service providers are increasingly focusing on sustainable practices such as using green inks, recycling programs, and energy-efficient printing techniques.
Gravure printing's ability to produce high-quality results while reducing waste and environmental impact attracts companies seeking sustainable printing solutions.
The rapid growth of e-commerce is increasing demand for packaging and labeling materials. Gravure printing provides the print quality and visual appeal need to meet e-commerce packaging needs, including branding, product information, and barcode printing.
The expansion of e-commerce in the United States has increased the demand for gravure printing services in the packaging sector.
Rising of Packaging Industry in China to Boost Sales of Gravure Printing
According to Future Market Insights (FMI), China's gravure printing market is anticipated to cross a valuation of USD 1.6 billion by 2033. Over the next ten years, gravure printing sales in China are likely to soar at 6.4% CAGR.
China packaging industry is experiencing significant growth driven by factors such as population growth, e-commerce, and changing consumer preferences.
Gravure printing plays an important role in the packaging sector, providing high-quality and visually appealing printing solutions for flexible packaging, labels, cartons, and other packaging materials. Rising demand for innovative and attractive packaging is driving the adoption of gravure printing in China.
Effective product identification and branding is critical for a company to differentiate its products in a competitive marketplace. Gravure printing provides high-resolution graphics, vibrant colors, and excellent image reproduction, making it the preferred choice for product identification and branding in industries such as food and beverage, personal care, and consumer products.
Gravure Printing continues to play an important role in the production of quality magazines, catalogs, and promotional materials in China.
The printing process is well suited for these applications due to its ability to provide consistent and accurate image reproduction, as well as its versatility to handle different paper grades and finishes. The demand for visually appealing printed materials in publishing and marketing has contributed to the growth of gravure printing.
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Quick Drying Process Keeping Solvent-based Ink Segment Highly Popular
Solvent-based inks have historically been widely used in the gravure market. These inks are formulated using a solvent as the primary medium, which evaporates during the drying process, leaving a film of ink on the substrate. Although solvent-based inks have some advantages in gravure printing, there are also some considerations.
Solvent-based ink exhibits excellent gravure printing performance. With high color density, excellent color brightness, and excellent image reproduction, it is suitable for applications that require rich and vivid colors. The solvent carrier of these inks reduces drying time and enables high-speed printing.
Solvent-based inks have good compatibility with a wide range of substrates commonly used in gravure printing, including paper, plastic films, metal foils, and coated surfaces. It adheres well to substrates, ensuring excellent print quality and durability. Solvent-based inks are especially effective on non-porous or non-absorbent substrates that require quick drying.
According to Future Market Insights (FMI), the solvent-based type will likely expand at a CAGR of 6.4% during the forecast period.
Packaging Sector is the Leading Application of Gravure Printing
In terms of application, the packaging sector is projected to showcase a CAGR of 6.2% from 2023 to 2033. It exhibited a decent CAGR of about 7.0% during the historical period.
Gravure printing is commonly used for flexible packaging materials such as plastic films, laminates, and bags. Gravure's high-resolution capabilities allow creating eye-catching graphics, crisp text, and intricate designs in a flexible package.
Gravure printed flexible packaging is commonly used for food and beverage products, personal care products, pharmaceuticals, etc.
Consumers use gravure printing for decorative applications such as wallpaper, wrapping paper, and other specialty papers. The high print quality and the ability to reproduce intricate designs and patterns make gravure an ideal choice for creating visually pleasing decorative printing materials.
Gravure printing is also used in the packaging industry for security printing applications. Businesses integrate features like holograms, security labels, and anti-counterfeiting elements into the packaging to protect products from tampering and unauthorized duplication.
The gravure printing process offers advantages such as high print resolution, consistent print quality, excellent ink coverage, and compatibility with various packaging substrates. These properties make gravure a good choice for mass production and ensure that packaging materials include visually appealing graphics, branding, and product information.
As the demand for innovative and visually striking packaging continues to grow, the packaging gravure printing market is expected to see further improvements in print quality, faster production speeds, and a greater focus on sustainability.
It is recognizing the importance of quality packaging to product differentiation and customer loyalty, manufacturers and brand owners are driving the adoption of gravure printing in the packaging industry.
Companies invest heavily in developing new products and technologies that increase efficiency, are environmentally friendly, and minimize production costs. Leading companies and manufacturers are focusing on developing and launching products to expand their reach.
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| Attribute | Details |
|---|---|
| Estimated Market Value (2023) | USD 4 billion |
| Projected Market Value (2033) | USD 7.4 billion |
| Anticipated Growth Rate (2023 to 2033) | 6.5% CAGR |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD billion for Value and MT for Volume |
| Key Segments Covered | Type and Application |
| Key Companies Profiled | ALTANA; Dainichiseika Color & Chemicals; Flint Group; Fujifilm Sericol; Huber Group |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The market is expected to be valued at USD 4.0 billion in 2023.
ALTANA, and Dainichiseika Color & Chemicals are key market players.
From 2018 to 2022, the market registered a CAGR of 7.2%.
Increasing demand for visually appealing packaging to boost the market prospects.
The market is forecast to register a CAGR of 6.5% through 2033.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type 5.1. Solvent based 5.2. Water based 5.3. Others 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 6.1. Packaging 6.2. Publication 6.3. Furniture 6.4. Others 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 7.1. North America 7.2. Latin America 7.3. Western Europe 7.4. Eastern Europe 7.5. South Asia and Pacific 7.6. East Asia 7.7. Middle East and Africa 8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Key Countries Market Analysis 16. Market Structure Analysis 17. Competition Analysis 17.1. ALTANA 17.2. Dainichiseika Color & Chemicals 17.3. Flint Group 17.4. Fujifilm Sericol 17.5. Huber Group 17.6. Lawter 17.7. Royal Dutch Printing Ink Factories Van Son 17.8. Sakata INX 17.9. SICPA Holding 17.10. Siegwerk 18. Assumptions & Acronyms Used 19. Research Methodology
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Gravure Printing Market
