During the estimated time frame (2023 to 2033), the grain roller market is anticipated to surge at a CAGR of 4.7%. The value of the globe is expected to increase from US$ 1,572.2 million in 2023 to US$ 2,488.7 million by 2033.
A grain roller is a piece of equipment that is mainly used to crush grains into small pieces. There are different types of grain rollers available in the market, but they all serve the same purpose. Grain rollers are often used by farmers to prepare their grains for animal feed, but they can also be used to create flour or other foods.
Grain rollers come in a wide variety of sizes and styles, so it is important to choose the right one for a user’s needs. There are hand-cranked grain rollers, which are ideal for small farms or home use. Electric grain rollers are also available in the market, which is quick and powerful.
High demand for grain roller products in the food industry and rising per capita consumption in emerging countries are a few of the significant factors driving sales. Easy availability of robust and cutting-edge technologies for the preparation of pasta, noodles, bread, as well as other flour-based products, is another crucial factor that is anticipated to boost grain roller sales.
In January 2023, for instance, WickedGud, a direct-to-consumer health food brand based in India, introduced instant noodles made with brown rice, millets, whole wheat, lentils, and oats. These new products are 100 percent oil and flour free. They were produced by using steaming and convection air drying technology, making them free from edible vegetable oil, palm olein, and palm oil.
In October 2022, on the other hand, Solely Inc., a leading organic clean food brand based in California, unveiled Organic Green Banana Fusilli Pasta to expand its healthy pasta alternative portfolio. It is made out of only one ingredient and it will be made available at numerous Whole Foods Market locations across the country. The launch of similar healthy products under the noodles and pasta categories is projected to drive grain roller sales worldwide.
Attributes | Key Insights |
---|---|
Grain Roller Market Estimated Size (2023E) | US$ 1,572.2 million |
Projected Market Valuation (2033F) | US$ 2,488.7 million |
Value-based CAGR (2023 to 2033) | 4.7% |
United States Grain Roller Market Share | 32.4% |
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The global grain roller market reached a valuation of US$ 1,501.6 million in 2022 from US$ 1,259.9 million in 2018. As per Future Market Insights, the market exhibited moderate growth at a CAGR of 4.5% throughout the historical period from 2018 to 2022.
One of the prominent factors driving growth in the market is the increasing demand for grain-based food products. Surging health consciousness is also fueling the demand for grain-based food products as they are low in fat and cholesterol.
Changing lifestyles and eating habits of millennials are further contributing to the expansion of the global market. Other factors that are driving growth in the market include increasing disposable income and rapid urbanization. The rising population is also creating a high demand for grain-based food products.
A wide range of influential factors has been evaluated to stir the soup in the grain roller industry. Analysts at Future Market Insights have analyzed the restraining elements, lucrative opportunities, and upcoming threats that can pose a challenge to the progression of the market for grain rollers.
The drivers, restraints, opportunities, and threats identified are as follows:
DRIVERS
RESTRAINTS
OPPORTUNITIES
THREATS
Need to Enhance Production Methods in the United States to Spur Demand for Rice Mill Rollers
The United States grain roller market is developing at a rapid pace backed by high demand for efficient production methods, as well as grain products. Changing dietary habits and ever-increasing population in the country are a couple of other factors propelling grain roller demand in the next ten years. Increasing cost of inputs and need to improve productivity are also anticipated to boost the market. The United States grain roller industry is estimated to account for around 21.4% share in the forecast period.
Companies in the United Kingdom and Germany to Use Maize Roller Mills for Reducing Transportation Time
The market for grain rollers in Europe is developing at a steady pace. Demand for grain roller products is increasing due to rising awareness of numerous benefits of these products. These products are extensively used to reduce the time and cost of transportation, storage, and processing of grains.
Use of grain roller products is also becoming popular in the United Kingdom and Germany food industry. There are several manufacturers of grain roller products in the aforementioned countries, and hence the competition among them is intense. Prices of grain roller products have declined due to tough competition. Germany is set to hold an estimated share of 22.1% in Europe, while CAGR in the United Kingdoms is projected to hit 6.7% over the projection period.
High Deposable Income in India and China to Boost Acquisition of Advanced Roller Mill for Wheat
In the past five years, the market for grain rollers has showcased steady growth in Asia Pacific. This growth is attributed to increasing demand for healthy food and changing lifestyle of millennials in this region.
The market for grain rollers is further expected to continue surging in Asia Pacific, as more people become aware of its benefits. Rising disposable income in China and India will allow more people to purchase grain roller products. India and China are market leaders in Asia Pacific, and their recent CAGRs in the industry are 6.5% and 6.7%, respectively. Japan contributes nearly 5.5% of the global market share.
Need to Enhance Animal Feed Quality to Push Sales of Grain Mill Rollers
Grain rollers are extensively used in the feed processing industry to grind grains into a powder form. This process is known as milling. Milled grains are further used to prepare various types of animal feeds. A grain roller is a simple and efficient machine that can be operated by an individual at a time.
Grain roller is commonly available in several models depending on the required capacity. These machines are made of stainless steel and they come with a certain warranty period. Grain rollers are also easy to operate and they do not require any special skills or training. The use of grain rollers in the feed processing industry has numerous benefits. They help in reducing the overall cost of animal feeds, improve the quality of feeds, and reduce labor requirements.
Escalating Demand for Craft Beer to Propel Need for DIY Grain Mill Rollers
Grain roller is considered to be one of the most important machines in the brewery and distillery industry. It is used to crush grains into small pieces so that they can be easily mixed with water and yeast. A grain roller is also used to remove husks from grains. This type of machine is very efficient and it can save a lot of time, as well as labor. High demand for craft beer is projected to drive grain roller sales across the globe.
Cost-effective Portable Grain Roller Mills to be Used for Flour Milling Activities Globally
The grain roller is set to be an important part of flour milling. It is used to crush grains so that they can be ground into flour. Rollers are usually made of metal and have a series of teeth or spikes on them. Grains are fed into the roller and are crushed between their teeth. The crushed grain is then collected and sent to the next stage of milling. Owing to their high convenience and cost-effective nature, grain roller demand is anticipated to accelerate in the next ten years.
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The competitive landscape of the global grain roller market is highly fragmented with the presence of several key players. A few key players operating in the global market include Bühler Holding AG, Satake Corporation, Alapala Machine Industry & Trade Inc., Groupe Danone, and General Mills Inc. among others.
These companies are engaging in intense competition to gain a prominent share of the market. A few other companies are focusing on expanding their product offerings and geographical reach to gain a competitive edge over their rivals.
For instance:
Attribute | Details |
---|---|
Estimated Market Size (2023) | US$ 1,572.2 million |
Projected Market Valuation (2033) | US$ 2,488.7 million |
Value-based CAGR (2023 to 2033) | 4.7% |
Forecast Period | 2023 to 2033 |
Historical Data Available for | 2018 to 2022 |
Market Analysis | Value (US$ million) |
Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania; Middle East & Africa (MEA) |
Key Countries Covered | USA, Canada, Mexico, Germany, United Kingdom, France, Russia, Brazil, Argentina, Japan, Australia, China, India, Indonesia, South Korea |
Key Segments Covered | Type, Application, Sales Channel, Region |
Key Companies Profiled | Bühler Holding AG; Satake Corporation; Alapala Machine Industry & Trade Inc.; Groupe Danone; General Mills Inc.; Peterson Pacific Corporation; Komatsu Ltd.; Wartsila Corporation; Caterpillar Inc. |
Report Coverage | Strategic Growth Initiatives, Drivers, Restraints, Opportunities and Threats Analysis, Market Forecast, Company Share Analysis, Market Dynamics and Challenges, and Competitive Landscape. |
The market is valued at US$ 1,572.2 million in 2023.
Komatsu Ltd., Wartsila Corporation, Caterpillar Inc. are grain roller market’s key companies.
The market is forecast to register a CAGR of 4.7% through 2033.
Surging health consciousness is key market driver.
From 2018 to 2022, the market registered a CAGR of 4.5%.
1. Executive Summary | Grain Roller Market 1.1. Global Market Outlook 1.2. Demand-side Trends 1.3. Supply-side Trends 1.4. Technology Roadmap Analysis 1.5. Analysis and Recommendations 2. Market Overview 2.1. Market Coverage / Taxonomy 2.2. Market Definition / Scope / Limitations 3. Market Background 3.1. Market Dynamics 3.1.1. Drivers 3.1.2. Restraints 3.1.3. Opportunity 3.1.4. Trends 3.2. Scenario Forecast 3.2.1. Demand in Optimistic Scenario 3.2.2. Demand in Likely Scenario 3.2.3. Demand in Conservative Scenario 3.3. Product launches & Recent Developments 3.4. Product Life Cycle Analysis 3.5. Value Chain Analysis 3.5.1. Supply Side Participants and their Roles 3.5.1.1. Producers 3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers) 3.5.1.3. Wholesalers and Distributors 3.5.2. % of Operating Margin Analysis 3.5.3. List of Raw Material Suppliers 3.5.4. List of Existing and Potential Buyers 3.6. Global Market - Pricing Analysis 3.6.1. Price Point Assessment by Region 3.6.2. Price Point Assessment by Product Type 3.6.3. Price Forecast till 2033 3.6.4. Factors affecting pricing 3.7. Forecast Factors - Relevance & Impact 3.8. PESTLE and Porter’s Analysis 3.9. Regulatory Landscape 3.9.1. Packaging & Labelling Regulations 3.9.2. Certifications and Certifying Agency Overview 3.9.3. Import/Export Policies 3.10. Regional Parent Market Outlook 3.11. Production and Consumption Statistics 3.12. Import and Export Statistics 3.13. Consumers Survey Analysis 3.14. Macro-Economic Factors 3.15. Product Claims & Nutritional Information scanned by Buyers 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis, 2018 to 2022 4.2. Current and Future Market Size Value (US$ Million) & Volume (Unit) Projections, 2023 to 2033 4.2.1. Y-o-Y Growth Trend Analysis 4.2.2. Absolute $ Opportunity Analysis 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type 5.1. Introduction / Key Findings 5.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Type, 2018 to 2022 5.3. Current and Future Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Type, 2023 to 2033 5.3.1. Single Pair Roller Mill 5.3.2. Double Pair Roller Mill 5.3.3. Multi-Stage Roller Mill 5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022 5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Application 6.1. Introduction / Key Findings 6.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Application, 2018 to 2022 6.3. Current and Future Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Application, 2023 to 2033 6.3.1. Feed Processing 6.3.2. Brewery & Distillery 6.3.3. Flour Milling 6.4. Y-o-Y Growth Trend Analysis By Application, 2018 to 2022 6.5. Absolute $ Opportunity Analysis By Application, 2023 to 2033 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 7.1. Introduction 7.2. Historical Market Size Value (US$ Million) & Volume (Unit) Analysis By Region, 2018 to 2022 7.3. Current Market Size Value (US$ Million) & Volume (Unit) Analysis and Forecast By Region, 2023 to 2033 7.3.1. North America 7.3.2. Latin America 7.3.3. Europe 7.3.4. East Asia 7.3.5. South Asia 7.3.6. Oceania 7.3.7. Middle East & Africa (MEA) 7.4. Market Attractiveness Analysis By Region 8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 8.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2022 8.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033 8.2.1. By Country 8.2.1.1. USA 8.2.1.2. Canada 8.2.2. By Type 8.2.3. By Application 8.3. Market Attractiveness Analysis 8.3.1. By Country 8.3.2. By Type 8.3.3. By Application 8.4. Key Takeaways 9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 9.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2022 9.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033 9.2.1. By Country 9.2.1.1. Brazil 9.2.1.2. Mexico 9.2.1.3. Argentina 9.2.1.4. Chile 9.2.1.5. Peru 9.2.1.6. Rest of Latin America 9.2.2. By Type 9.2.3. By Application 9.3. Market Attractiveness Analysis 9.3.1. By Country 9.3.2. By Type 9.3.3. By Application 9.4. Key Takeaways 10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2022 10.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033 10.2.1. By Country 10.2.1.1. Germany 10.2.1.2. Italy 10.2.1.3. France 10.2.1.4. United Kingdom 10.2.1.5. Spain 10.2.1.6. Russia 10.2.1.7. BENELUX 10.2.1.8. Poland 10.2.1.9. Nordic Countries 10.2.1.10. Rest of Europe 10.2.2. By Type 10.2.3. By Application 10.3. Market Attractiveness Analysis 10.3.1. By Country 10.3.2. By Type 10.3.3. By Application 10.4. Key Takeaways 11. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2022 11.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033 11.2.1. By Country 11.2.1.1. China 11.2.1.2. Japan 11.2.1.3. South Korea 11.2.2. By Type 11.2.3. By Application 11.3. Market Attractiveness Analysis 11.3.1. By Country 11.3.2. By Type 11.3.3. By Application 11.4. Key Takeaways 12. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2022 12.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033 12.2.1. By Country 12.2.1.1. India 12.2.1.2. Thailand 12.2.1.3. Malaysia 12.2.1.4. Indonesia 12.2.1.5. Singapore 12.2.1.6. Rest of South Asia 12.2.2. By Type 12.2.3. By Application 12.3. Market Attractiveness Analysis 12.3.1. By Country 12.3.2. By Type 12.3.3. By Application 12.4. Key Takeaways 13. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2022 13.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033 13.2.1. By Country 13.2.1.1. Australia 13.2.1.2. New Zealand 13.2.2. By Type 13.2.3. By Application 13.3. Market Attractiveness Analysis 13.3.1. By Country 13.3.2. By Type 13.3.3. By Application 13.4. Key Takeaways 14. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14.1. Historical Market Size Value (US$ Million) & Volume (Unit) Trend Analysis By Market Taxonomy, 2018 to 2022 14.2. Market Size Value (US$ Million) & Volume (Unit) Forecast By Market Taxonomy, 2023 to 2033 14.2.1. By Country 14.2.1.1. Gulf Cooperation Council Countries 14.2.1.2. South Africa 14.2.1.3. Central Africa 14.2.1.4. North Africa 14.2.2. By Type 14.2.3. By Application 14.3. Market Attractiveness Analysis 14.3.1. By Country 14.3.2. By Type 14.3.3. By Application 14.4. Key Takeaways 15. Key Countries Market Analysis 15.1. USA 15.1.1. Pricing Analysis 15.1.2. Market Share Analysis, 2023 15.1.2.1. By Type 15.1.2.2. By Application 15.2. Canada 15.2.1. Pricing Analysis 15.2.2. Market Share Analysis, 2023 15.2.2.1. By Type 15.2.2.2. By Application 15.3. Brazil 15.3.1. Pricing Analysis 15.3.2. Market Share Analysis, 2023 15.3.2.1. By Type 15.3.2.2. By Application 15.4. Mexico 15.4.1. Pricing Analysis 15.4.2. Market Share Analysis, 2023 15.4.2.1. By Type 15.4.2.2. By Application 15.5. Argentina 15.5.1. Pricing Analysis 15.5.2. Market Share Analysis, 2023 15.5.2.1. By Type 15.5.2.2. By Application 15.6. Chile 15.6.1. Pricing Analysis 15.6.2. Market Share Analysis, 2023 15.6.2.1. By Type 15.6.2.2. By Application 15.7. Peru 15.7.1. Pricing Analysis 15.7.2. Market Share Analysis, 2023 15.7.2.1. By Type 15.7.2.2. By Application 15.8. Germany 15.8.1. Pricing Analysis 15.8.2. Market Share Analysis, 2023 15.8.2.1. By Type 15.8.2.2. By Application 15.9. Italy 15.9.1. Pricing Analysis 15.9.2. Market Share Analysis, 2023 15.9.2.1. By Type 15.9.2.2. By Application 15.10. France 15.10.1. Pricing Analysis 15.10.2. Market Share Analysis, 2023 15.10.2.1. By Type 15.10.2.2. By Application 15.11. Spain 15.11.1. Pricing Analysis 15.11.2. Market Share Analysis, 2023 15.11.2.1. By Type 15.11.2.2. By Application 15.12. United Kingdom 15.12.1. Pricing Analysis 15.12.2. Market Share Analysis, 2023 15.12.2.1. By Type 15.12.2.2. By Application 15.13. Russia 15.13.1. Pricing Analysis 15.13.2. Market Share Analysis, 2023 15.13.2.1. By Type 15.13.2.2. By Application 15.14. Poland 15.14.1. Pricing Analysis 15.14.2. Market Share Analysis, 2023 15.14.2.1. By Type 15.14.2.2. By Application 15.15. BENELUX 15.15.1. Pricing Analysis 15.15.2. Market Share Analysis, 2023 15.15.2.1. By Type 15.15.2.2. By Application 15.16. Nordic Countries 15.16.1. Pricing Analysis 15.16.2. Market Share Analysis, 2023 15.16.2.1. By Type 15.16.2.2. By Application 15.17. China 15.17.1. Pricing Analysis 15.17.2. Market Share Analysis, 2023 15.17.2.1. By Type 15.17.2.2. By Application 15.18. Japan 15.18.1. Pricing Analysis 15.18.2. Market Share Analysis, 2023 15.18.2.1. By Type 15.18.2.2. By Application 15.19. South Korea 15.19.1. Pricing Analysis 15.19.2. Market Share Analysis, 2023 15.19.2.1. By Type 15.19.2.2. By Application 15.20. India 15.20.1. Pricing Analysis 15.20.2. Market Share Analysis, 2023 15.20.2.1. By Type 15.20.2.2. By Application 15.21. Thailand 15.21.1. Pricing Analysis 15.21.2. Market Share Analysis, 2023 15.21.2.1. By Type 15.21.2.2. By Application 15.22. Indonesia 15.22.1. Pricing Analysis 15.22.2. Market Share Analysis, 2023 15.22.2.1. By Type 15.22.2.2. By Application 15.23. Malaysia 15.23.1. Pricing Analysis 15.23.2. Market Share Analysis, 2023 15.23.2.1. By Type 15.23.2.2. By Application 15.24. Singapore 15.24.1. Pricing Analysis 15.24.2. Market Share Analysis, 2023 15.24.2.1. By Type 15.24.2.2. By Application 15.25. Australia 15.25.1. Pricing Analysis 15.25.2. Market Share Analysis, 2023 15.25.2.1. By Type 15.25.2.2. By Application 15.26. New Zealand 15.26.1. Pricing Analysis 15.26.2. Market Share Analysis, 2023 15.26.2.1. By Type 15.26.2.2. By Application 15.27. Gulf Cooperation Council Countries 15.27.1. Pricing Analysis 15.27.2. Market Share Analysis, 2023 15.27.2.1. By Type 15.27.2.2. By Application 15.28. South Africa 15.28.1. Pricing Analysis 15.28.2. Market Share Analysis, 2023 15.28.2.1. By Type 15.28.2.2. By Application 15.29. North Africa 15.29.1. Pricing Analysis 15.29.2. Market Share Analysis, 2023 15.29.2.1. By Type 15.29.2.2. By Application 15.30. Central Africa 15.30.1. Pricing Analysis 15.30.2. Market Share Analysis, 2023 15.30.2.1. By Type 15.30.2.2. By Application 16. Market Structure Analysis 16.1. Competition Dashboard 16.2. Competition Benchmarking 16.3. Market Share Analysis of Top Players 16.3.1. By Regional 16.3.2. By Type 16.3.3. By Application 17. Competition Analysis 17.1. Competition Deep Dive 17.1.1. Bühler Holding AG 17.1.1.1. Overview 17.1.1.2. Product Portfolio 17.1.1.3. Profitability by Market Segments (Type / Application / Region) 17.1.1.4. Sales Footprint 17.1.1.5. Strategy Overview 17.1.1.5.1. Marketing Strategy 17.1.1.5.2. Product Strategy 17.1.1.5.3. Channel Strategy 17.1.2. Satake Corporation 17.1.2.1. Overview 17.1.2.2. Product Portfolio 17.1.2.3. Profitability by Market Segments (Type / Application / Region) 17.1.2.4. Sales Footprint 17.1.2.5. Strategy Overview 17.1.2.5.1. Marketing Strategy 17.1.2.5.2. Product Strategy 17.1.2.5.3. Channel Strategy 17.1.3. Alapala Machine Industry & Trade Inc. 17.1.3.1. Overview 17.1.3.2. Product Portfolio 17.1.3.3. Profitability by Market Segments (Type / Application / Region) 17.1.3.4. Sales Footprint 17.1.3.5. Strategy Overview 17.1.3.5.1. Marketing Strategy 17.1.3.5.2. Product Strategy 17.1.3.5.3. Channel Strategy 17.1.4. Groupe Danone 17.1.4.1. Overview 17.1.4.2. Product Portfolio 17.1.4.3. Profitability by Market Segments (Type / Application / Region) 17.1.4.4. Sales Footprint 17.1.4.5. Strategy Overview 17.1.4.5.1. Marketing Strategy 17.1.4.5.2. Product Strategy 17.1.4.5.3. Channel Strategy 17.1.5. General Mills Inc. 17.1.5.1. Overview 17.1.5.2. Product Portfolio 17.1.5.3. Profitability by Market Segments (Type / Application / Region) 17.1.5.4. Sales Footprint 17.1.5.5. Strategy Overview 17.1.5.5.1. Marketing Strategy 17.1.5.5.2. Product Strategy 17.1.5.5.3. Channel Strategy 17.1.6. Peterson Pacific Corporation 17.1.6.1. Overview 17.1.6.2. Product Portfolio 17.1.6.3. Profitability by Market Segments (Type / Application / Region) 17.1.6.4. Sales Footprint 17.1.6.5. Strategy Overview 17.1.6.5.1. Marketing Strategy 17.1.6.5.2. Product Strategy 17.1.6.5.3. Channel Strategy 17.1.7. Komatsu Ltd. 17.1.7.1. Overview 17.1.7.2. Product Portfolio 17.1.7.3. Profitability by Market Segments (Type / Application / Region) 17.1.7.4. Sales Footprint 17.1.7.5. Strategy Overview 17.1.7.5.1. Marketing Strategy 17.1.7.5.2. Product Strategy 17.1.7.5.3. Channel Strategy 17.1.8. Wartsila Corporation 17.1.8.1. Overview 17.1.8.2. Product Portfolio 17.1.8.3. Profitability by Market Segments (Type / Application / Region) 17.1.8.4. Sales Footprint 17.1.8.5. Strategy Overview 17.1.8.5.1. Marketing Strategy 17.1.8.5.2. Product Strategy 17.1.8.5.3. Channel Strategy 17.1.9. Caterpillar Inc. 17.1.9.1. Overview 17.1.9.2. Product Portfolio 17.1.9.3. Profitability by Market Segments (Type / Application / Region) 17.1.9.4. Sales Footprint 17.1.9.5. Strategy Overview 17.1.9.5.1. Marketing Strategy 17.1.9.5.2. Product Strategy 17.1.9.5.3. Channel Strategy 18. Assumptions & Acronyms Used 19. Research Methodology
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