The global grain-free pet food sector is estimated to be worth USD 49.1 billion in 2024 and is projected to reach a value of USD 80.5 billion by 2034, expanding at a CAGR of 6.4% over the assessment period of 2024 to 2034
Grain-free pet food refers to a specialized category of pet nutrition that distinguishes itself by containing high-quality ingredients and excluding gains from its formulation. This type of pet food is exactly manufactured to offer optimal nutrition to pets without the inclusion of common grains such as wheat, corn, or soy.
The emphasis on premium quality involves the use of superior and specifically selected premium ingredients that contribute to the overall well-being of the pet. The exclusion of grains makes this type of dry pet food suitable for pets with grain sensitivities or dietary preferences, providing a balanced and biologically appropriate diet.
Sales of grain-free pet food have exhibited a spike over the past few years, driven by the growing importance of pet food allergen management. More consumers are seeking natural and organic pet food that has been sustainably manufactured. Pet foods that are free from grain have been gaining widespread popularity across regions. Rising demand for organic Pet food which does not include chemicals in pet food and is highly beneficial to pets.
| Attributes | Description |
|---|---|
| Estimated Global Grain-free Pet Food Size (2024E) | USD 49.1 billion |
| Projected Global Grain-free Pet Food Value (2034F) | USD 80.5 billion |
| Value-based CAGR (2024 to 2034) | 6.4% |
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| Particular | Value CAGR |
|---|---|
| H1 | 5.2% (2023 to 2033) |
| H2 | 5.7% (2023 to 2033) |
| H1 | 6.2% (2024 to 2034) |
| H2 | 6.4% (2024 to 2034) |
The above table presents the expected CAGR for the global grain-free pet food industry over several semi-annual periods spanning from 2024 to 2034. In the first half (H1) of the decade from 2023 to 2033, the business is predicted to surge at a CAGR of 5.2%, followed by a slightly higher growth rate of 5.7% in the second half (H2) of the same decade.
Moving into the subsequent period, from H1 2024 to H2 2034, the CAGR is projected to increase slightly to 6.2% in the first half and remain relatively moderate at 6.4% in the second half. In the first half (H1) the business witnessed a decrease of 20 BPS while in the second half (H2), the sector witnessed an increase of 10 BPS.
Increased Focus on Pet Food Nutrition and Quality
The increased focus on pet food nutrition and quality, mostly the trend towards grain-free pet foods is influenced by various factors highlighted in the provided sources. Pet owners are increasingly considering their pets' diets as important as their own, frequently reflecting human food trends without necessarily addressing the specific nutritional needs of their pets.
Shift towards Natural and Organic Ingredients
Organic grain-free pet food products, in particular, appeal to health-conscious pet owners who prioritize transparency and the use of certified organic ingredients grown and processed without synthetic fertilizers, pesticides, and genetically modified organisms these pet owners are often willing to pay a premium quality pet food to their pet.
Conventional grain-free pet food products do not adhere to organic standards, still highlight natural ingredients, and exclude grains. These products offer a more accessible and affordable option for pet owners seeking grain-free alternatives without requiring organic certification. However, they still provide high-quality proteins, fruits, vegetables, and other nutrient-rich ingredients to provide pets with balanced nutrition.
Rise of Pet Food for Specific Life Stages (e.g., Puppy, Senior)
The rise of pet food formulated for specific life stages, such as puppy and senior, is a significant trend in the grain-free pet food sector as pet owners become more conscious of their pet's nutritional needs, they are increasingly seeking out specialized diets that provide to the unique requirements of different life stages.
Grain-free puppy food, in particular, appeals to owners who want to provide their growing pups with a nutrient-dense diet that supports their development and overall health these formulas are designed to meet the higher energy and protein needs of puppies while excluding grains, which are perceived by some pet owners as potentially causing digestive issues and allergies.
Increased Use of Technology in Pet Food Manufacturing
The increased use of technology in pet food manufacturing, particularly in the production of grain-free pet food, is a significant trend that is shaping the industry landscape. Technology plays a crucial role in enhancing the efficiency, safety, and quality of pet food production processes, ultimately providing the evolving demands of pet owners for premium and specialized pet food options.
The key technology utilized in pet food manufacturing, especially for grain-free formulations is extrusion. Extrusion technology commonly works in the production of dry pet foods, including grain-free varieties, as it allows for the precise cooking and shaping of ingredients to create consistent and nutritionally balanced products.
The extrusion process involves the use of high temperatures and pressure to cook and shape the ingredients, ensuring optimal nutrient retention and digestibility in the final pet food products.
the use of extrusion technology enables manufacturers to customize formulations for grain-free pet foods by incorporating alternative sources of carbohydrates, proteins, and nutrients to replace traditional cereal grains such as wheat, corn, and soy. This flexibility in formulation allows for the creation of grain-free pet foods that meet the specific dietary needs and preferences of pet owners seeking natural and holistic nutrition for their pets.
Principal Consultant
Global grain-free pet food sales increased at a CAGR of 3.6% from 2019 to 2023. For the next ten years (2024 to 2034), projections are that expenditure on grain-free pet food will rise at 6.4% CAGR.
Historically the grain-free pet food filed witnessed a modest growth of around 4% owing to the growing adoption of pets and increasing public awareness of their health needs, which is driving demand in the industry.
Pet owners have become more conscious of the benefits and requirements of providing nutrient-rich food to their pets as a result of pet humanization. The demand for grain-free pet food is increasing as a result of this.
Grain-free pet food has a longer shelf life while still retaining vitamins and bio-nutrients, which aids in delivering the appropriate nutritional balance for the pet.
Grain-free pet food also has various health benefits for pets, such as digestion, Nutrition, Improved Coat and Skin, Increased energy level, maintenance weight, and others Thus, in the forecast period the grain-free pet food sale is anticipated to be worth USD 80.5 billion growing at a CAGR of 6.4% by 2034.
Tier 1 companies comprise industry leaders with sales revenue of above USD 100 million capturing a significant value share of 15% to 20% in the global business. These business leaders are characterized by high production capacity and a wide product portfolio.
These market leaders are distinguished by their extensive expertise in manufacturing and reconditioning across multiple packaging formats and a broad geographical reach, underpinned by a robust consumer base. They provide a wide range of series including reconditioning, recycling, and manufacturing utilizing the latest technology and meeting the regulatory standards providing the highest quality.
Prominent companies within Tier 1 include Purina, Health Extension Wellness Core, Wellness Core, Test of the Wild, and Victor Tier 2 companies include mid-size players with revenue of USD 50 to 100 million having a presence in specific regions and highly influencing the local business. These are characterized by a strong presence overseas and strong industry knowledge.
These filed players have good technology and ensure regulatory compliance but may not have advanced technology and wide global reach. Prominent companies in tier 2 include Canidae Pure, Farmina N&D, Weruva, Holistic Secret, and others.
Tier 3 includes the majority of small-scale companies operating at the local presence and serving niche trade having revenue below USD 50 million. These companies are notably oriented towards fulfilling local segment demands and are consequently classified within the tier 3 share segment.
They are small-scale players and have limited geographical reach. Tier 3, within this context, is recognized as an unorganized market, denoting a sector characterized by a lack of extensive structure and formalization when compared to organized competitors.
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The following table shows the estimated growth rates of the top three markets. The United States and Germany are set to exhibit high Grain-Free Pet Food consumption, recording CAGRs of 4.6% and 3.4%, respectively, through 2034.
| Countries | CAGR 2024 to 2034 |
|---|---|
| United States | 4.6% |
| Germany | 3.4% |
| Japan | 5.1% |
| China | 6.2% |
| India | 7.3% |
The market for Grain-Free Pet Food in the United States is projected to exhibit a CAGR of 4.6% during the assessment period. By 2034, revenue from the sales of grain-free pet foods in the country is expected to reach USD 12.8 billion.
The United States has a growing sector due to the importance and awareness of natural pet food which is expected to dominate the grain-free pet food industry. Rising demand for premium and specialized pet food, increased pet owners in the United States and they are more aware of the quality, safety, and nutritional value of pet food.
Grain-Free Pet Food demand in Germany is calculated to rise at a value CAGR of 3.4% during the forecast period (2024 to 2034). By 2034, Germany is expected to account for 32% of grain-free pet food sales in Europe.
Germany is the largest economy in Europe and home to a vast health-conscious population. The number of pet owners in Germany ranks in second place in overall ownership rates, making Germany one of the most promising marketplaces for pet supply brands in Europe.
Germany shows per capita spending on pet supplements is higher than another European countries this indicates that the overall growth for grain-based pet food has higher opportunities for manufacturers as well as suppliers in the industry.
Consumption of grain-free pet foods in China is projected to increase at a value CAGR of 14.0% over the next ten years. By 2034, the business size is forecasted to reach USD 6.9 billion, with China expected to account for a value share of 36% in East Asia.
The Chinese pet food business is highly fragmented, with over 3,000 pet food brands operating in the domestic segment. This fragmentation creates opportunities for new players to enter the sphere and cater to specific niches, such as pet health products.
Several new entrants have successfully capitalized on these opportunities. For example, companies like DearDeal, Chowsing, and Partner Pet have secured multiple rounds of financing in the pet health products category including Grain-Free Pet food Products.
| Segment | Conventional (Nature) |
|---|---|
| Value Share (2024) | 66.4% |
Sales of Conventional grain-free pet food nature are projected to register a CAGR of 6.3% from 2024 to 2034.
The growing awareness among pet owners about the potential benefits of grain-free diets for their pets. Many pet owners perceive grain-free diets as more natural, hypoallergenic, and suitable for pets with food sensitivities or allergies. This perception is fuelled by the humanization trend in the pet food industry, where pets are increasingly viewed as family members and treated accordingly.
Pet owners are willing to invest in premium pet food products that mirror their dietary preferences and lifestyles, including grain-free options that align with perceived health and wellness benefits. grain-free pet food sales are driven by the desire to provide pets with high-quality, species-appropriate nutrition, reflecting the evolving preferences and priorities of pet owners seeking to provide the best possible care for their Pets.
| Segment | Dry (Form) |
|---|---|
| Value Share (2024) | 58.8% |
The rapidly growing popularity of the dry-form segment is anticipated to advance at 8.6% CAGR during the projection period.
Dry grain-free pet food is more convenient for pet owners due to its longer shelf life and ease of storage compared to wet pet food. Dry grain-free pet food is also more portable than wet pet food, making it easier for pet owners to take it on the go or store it in their pet's travel bag. This portability factor is particularly important for pet owners who travel frequently with their pets or have pets that require regular exercise and outdoor activities.
Dry grain-free pet food is generally less expensive than wet pet food, which makes it more accessible to a wider range of pet owners. This cost factor is significant, as many pet owners prioritize affordability when selecting pet food products.
The grain-free pet food market encompasses a diverse and dynamic competitive landscape. Leading grain-free pet food manufacturing companies are focusing on research and development, sustainable sourcing, and new formulations. They are also emphasizing environment-friendly practices and product certifications to satisfy the increasing demand for natural and sustainable Pet food.
Manufacturers are also looking to preserve their filed position by focusing on product quality, innovation, and matching varied customer preferences.
For instance
As per Nature, the segment has been categorized into Organic and Conventional
This segment is further categorized into Dry and Wet
Different sales channels include B2B, B2C, and Online Retail Channels
Industry analysis has been carried out in key countries of North America, Latin America, Europe, East Asia, South Asia, Oceania, and the Middle East & Africa.
The global grain-free pet food sphere is estimated at a value of USD 49.1 billion in 2024.
Sales of grain-free pet foods increased at 3.6% CAGR between 2019 and 2023.
Health Extension Wellness Core, Wellness Core, Test of the Wild, Nulo Freestyle, Victor, Canidae Pure, Victor, Merrick, Farmina N&D Raws, Pure Balance, Purina, Wysong, Instinct Raw Brand, The Honest Kitchen, Tender & True, Whole Earth Farms and others.
The North American market is projected to hold a revenue share of 30.2% over the forecast period.
Europe holds 27.8% share of the global field of grain-free pet foods.
1. Executive Summary 2. Industry Introduction, Including Taxonomy and Market Definition 3. Market Trends and Success Factors, Including Macro-economic Factors, Market Dynamics, and Recent Industry Developments 4. Global Market Demand Analysis 2019 to 2023 and Forecast 2024 to 2034, including Historical Analysis and Future Projections 5. Pricing Analysis 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034 6.1. Nature 6.2. Form 6.3. Sales Channel 6.4. Region 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Nature 7.1. Organic 7.2. Conventional 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Form 8.1. Dry 8.2. Wet 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Sales Channel 9.1. B2C 9.1.1. Supermarkets/ Hypermarkets 9.1.2. Convenience Stores 9.1.3. Specialty Stores 9.2. Online Retail 9.3. B2B 10. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, by Region 10.1. North America 10.2. Latin America 10.3. Western Europe 10.4. Eastern Europe 10.5. East Asia 10.6. South Asia and Pacific 10.7. Middle East and Africa 11. North America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 12. Latin America Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 13. Western Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 14. Eastern Europe Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 15. East Asia Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 16. South Asia & Pacific Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 17. Middle East and Africa Sales Analysis 2019 to 2023 and Forecast 2024 to 2034, by Key Segments and Countries 18. Sales Forecast 2024 to 2034 by Category A, Category B, and Category C for 30 Countries 19. Competition Outlook, including Market Structure Analysis, Company Share Analysis by Key Players, and Competition Dashboard 20. Company Profile 20.1. Health Extension Wellness Core 20.2. Wellness Core 20.3. Test of the Wild 20.4. Nulo Freestyle 20.5. Victor 20.6. Canidae Pure 20.7. Victor, Canidae Pure 20.8. Merrick 20.9. Farmina N&D 20.10. Weruva 20.11. Holistic Secret 20.12. Orijen 20.13. Tim’s 20.14. Wysong 20.15. Instinct Raw Brand 20.16. The Honest Kitchen 20.17. Tender & True 20.18. Whole Earth Farms 20.19. Raws 20.20. Pure Balance 20.21. Purina
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Grain-Free Pet Food Market
