The gluten-free soup market is anticipated to expand its roots at a steady CAGR of 7% during the forecast period. The market is likely to hold a revenue of USD 2.42 billion in 2023 while it is anticipated to cross a value of USD 4.74 billion by 2033.
The gluten-free soup market accounts for around 34% of the global gluten-free food market which was valued at USD 6.2 billion in 2021. The growing trend of consuming gluten-free food products is giving impetus to the growth in the market. Furthermore, the easy availability of gluten-free soup in all grocery and retail stores is improving the demand in the market.
The flourishing market is anticipated to expand during the forecast period as the acceptance of gluten-free diets has increased. A big number of wellness and health coaches are influencing people about the hazardous impacts of gluten. They are also introducing gluten-free products like gluten-free bakery, pasta, and soups.
The market’s niche nature is ruled by the upper strata of society. Thus, the increasing per capita income and enhanced lifestyle and eating habits have fueled the demand for gluten-free soups around the world.
The high sales are also attributed to the benefits of eating gluten-free products. The first one is the improved energy levels that attack chronic fatigue. It happens as gluten damages the intestines and makes people iron deficient.
The gluten-free diet also promotes healthy weight gain while eliminating the bloating process. This is obtained through the elimination of digestive distress. Alongside this, reduced joint pain and headaches come with a long list of benefits delivered by gluten-free soups. Soup is an integral part of continental cuisine and hence, its penetration in restaurants and hotels is unmatched. The last benefit includes the reduction in depression, lactose intolerance, and improved bone and skin health.
The benefits are not the only factor fueling the sales of gluten-free soup but they become a social trend like veganism, which has helped the market expand its roots. Moreover, the health-conscious millennial population is discarding gluten-based products and adopting a healthy alternatives.
Other gluten-free items like gluten-free bagels, pancakes, and other meals are garnering the gluten-free soup market growth. Some key brands setting up new gluten-free kitchens with all the gluten-free items are also expected to transform the market during the forecast period.
| Attribute | Details |
|---|---|
| Gluten-Free Soup Market CAGR (2023 to 2033) | 7% |
| Gluten-Free Soup Market Size (2023) | USD 2.42 billion |
| Gluten-Free Soup Market Size (2033) | USD 4.74 billion |
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Historically, gluten-free soup sales grew at a CAGR of roughly 2.7% between 2018 and 2022, opines Future Market Insights (FMI). Demand in the market is expected to increase owing to the increasing cases of allergy and intolerance among consumers toward gluten-induced food products.
The market now thrives at a CAGR of 7% between 2023 and 2033. Hence, key manufacturers are introducing gluten-free soups as a healthy alternative to the regular soup. Because of this, the demand for gluten-free soup is increasing significantly, particularly from high-end restaurants and cafes. These end users are focusing on providing gluten-free products for health-conscious consumers, especially millennials and Gen-Z.
Gluten-free soups are available in a dried packaged form that can easily be purchased in retail stores. This is expected to boost the market.
The trend of clean labels has increased the consumption of specialty items such as gluten-free food and beverages. Ease in digestion, the desire to prevent allergens, the growing trend of veganism, and environmental concerns are some of the key factors fueling sales.
Gluten-free soups are becoming popular as an alternative to barley, wheat, or rye-based products. As a result, the sales of gluten-free products are expected to increase.
| Country | Revenue Share % (2023) |
|---|---|
| The United States | 20.4% |
| Germany | 5.0% |
| Japan | 4.3% |
| Australia | 1.5% |
| Country | CAGR % (2023 to 2033) |
|---|---|
| China | 7.2% |
| India | 8.7% |
| The United Kingdom | 10.3% |
Growing Prevalence of Obesity to Fuel the Consumption of Gluten-Free Soup in the United States
North America's gluten-free soup market is dominated by a rising inclination toward gluten-free products in the United States. According to a recent survey by the Celiac Disease Foundation, about 1% of the country's population has celiac disease, and around 40 million people in America have gluten sensitivity or intolerance.
With rising awareness about the negative effects and diseases caused by gluten consumption, consumption of gluten-free diets is surging. To capitalize on this trend, manufacturers are developing gluten-free food items such as soups, with high water content. The United States held a market share of 20.4% in the global market in 2022.
Gluten-free food products have low-calorie intake, aiding weight loss, hence, addressing the second most prevalent problem, obesity in the United States. On the back of these aforementioned, the demand for gluten-free soups in the region is projected to increase.
Growing Trend of Veganism to Boost the Sales of Gluten-Free Soup in Italy
As per the Ministry of Health, with the increasing prevalence of celiac disease, consumers are converting to gluten-free items, including soups. Germany market held a market share of 5.0% in 2022. With the growing trend of veganism, the demand for vegan soups is increasing owing to the rising consumption of vegan-based food.
Gluten-free soups are in high demand due to the rising demand for healthy food options and an increase in several people diagnosed with celiac disease in the country. As a result, manufacturers in Italy are expanding their product portfolio by introducing vegan, kosher gluten-free soups in the country.
China to Spearhead the Sales of Gluten-Free Soup in East Asia
According to Future Market Insights, China is anticipated to emerge as an opportunistic market for gluten-free soup in East Asia. Demand in China is surging owing to the extensive consumption of soup and soup dumplings as a staple meal. China thrives at a CAGR of 7.2% between 2023 and 2033.
People are excluding dietary components, such as dairy, meat, and, in particular, gluten as consumer awareness of gluten-free products rises. Hence, gluten-free soups are gaining traction in China, as a mainstream food item.
| Category | By Form Type |
|---|---|
| Leading Segment | Liquid Form |
| Market Share (2022) | 31.4% |
| Category | By Category Type |
|---|---|
| Leading Segment | Vegetarian |
| Market Share (2022) | 35.6% |
Gluten-Free Vegetarian Soup to Account for a Significant Share in the Market
The demand for gluten-free vegetarian soup is anticipated to have significant growth potential in the coming years as a preference for instant soups as snack items are increasing. This in turn is increasing the demand for convenient forms of vegan and vegetarian snack items. The vegetarian segment held a market share of 35.6% in 2022.
With a growing preference for vegan food products, the sales of gluten-free vegetarian soup are increasing as companies provide these soups with highly nutritious ingredients.
Preference for Solid Gluten-Free Soup to Boost the Sales of Gluten-Free Soups
The solid form of gluten-free soups is expected to witness immense growth across the globe. This is owing to its long shelf life, and convenience in manufacturing and formulating thus reducing the cost of production. While the liquid form held a market share of 31.4% in 2022.
The convenience of packaging and easy availability in both offline and online sales channels might boost the sales of a solid form of gluten-free soup.
The market for gluten-free soups is fairly competitive in nature owing to the presence of multiple international players. Leading players include The Campbell Soup Company, The Kraft Heinz Company, and ConAgra Brands Inc. along with several locally based manufacturers.
Key manufacturers are focusing on introducing various types of soups to their portfolio providing the nutritional components required for a healthy diet.
Market Developments:
In 2023, the market is predicted to be worth USD 2.42 billion.
By 2033, the market has the potential to be worth USD 4.74 billion.
The market to exhibit a CAGR of 7% through 2033.
The market in China is anticipated to thrive at a CAGR of 7.2%.
Market growth in India is projected, with a CAGR of 8.7%.
The United Kingdom market to develop at a CAGR of 10.3% through 2033.
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Gluten-Free Soup Market
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