Gluten Free Prepared Food Market

Gluten Free Prepared Food Market Overview (2022-2032)

[324 Pages Report] The global gluten-free prepared food market is expected to be valued at $5,762.1 Million in 2022. The market is expected to increase at a CAGR of 7.2% from 2022 to 2032, with a value of US$ 11,570.14 Million by 2032.

Key factors responsible for the market growth include:

• Growing food intolerances and allergies, as well as growing consumer health concerns, could drive the gluten-free food market share. Consumers have acquired a stronger affinity for items that have health and wellness features that make them appropriate for ingestion.
• The market is being driven largely by increased knowledge of celiac disease and the adoption of specific dietary habits. As a result, customer preferences have shifted away from traditional items and toward gluten-free processed foods such as bread goods, confectionery products, and dairy products.
• Increased demand for gluten-free items among non-celiac customers is fueling market development. Moreover, the ease with which items are available in practically all grocery shops is projected to have a substantial influence on market growth.
• Furthermore, gluten-free ingredients contribute texture, flavor, color, and nutritional value to bakery items and ready meals such as donuts, muffins, pizza, and others.

North America to Witness High Growth in Global Gluten Free Prepared Food Market

The region's customers' considerably increased knowledge of celiac disease, as well as their rising preference for a healthy diet, have benefited the regional market. According to a report,   roughly 3% of the U.S. population is likely to be identified with celiac disease by 2032.

This factor has pushed consumers to avoid gluten-related health concerns by switching to gluten-free alternatives. As bread is one of the most often eaten items in the region, customers are increasingly making their bread with gluten-free flour, including amaranth, tapioca, sorghum, and others.

Additionally, the growth of the regional market is anticipated to be aided by the gluten-free bakery category transitioning into a mainstream market and changing consumer attitudes toward the free-from category.

Trends and Opportunities in the Gluten Free Prepared Food Market for Manufacturers

Manufacturers are choosing gluten-free baked items to enhance nutritional value while avoiding adverse effects. Continuous product development and improvement in flavor and variety are growing demand for bakery and ready-to-eat meal goods, resulting in a positive increase in the gluten-free food sector. Collaboration between pharmaceutical and convenience stores has been identified as an increasing trend in numerous countries.

Nandini Roy Choudhury

Principal Consultant

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What is the End User Outlook for Gluten Free Prepared Food Market?

Convenience shops have been increasingly popular in recent years, as they meet the needs of consumers who want only one or two goods. Convenience shops provide various benefits to their customers, including the ability to "meet all of my requirements under one roof," simple access to more items, and time savings.

Organic and natural food products, such as pasta, baked goods, bread, cheese, and cereals, are increasingly available in conventional retailers. The availability of a wide range of gluten-free food goods, as well as strong product sales, may lead to conventional supermarkets dominating the gluten-free food industry.

Traditional merchants, such as medicine shops, grocery stores, club stores, and mass merchandisers, are actively involved in gluten-free food distribution, which may boost market expansion. These goods might also be put in the health food aisle to meet the requirements and tastes of clients with dietary restrictions.

Customers suffering from celiac disease, autoimmune deficiency, wheat, and gluten intolerance can shop at these businesses for gluten-free baked products, cereals, jams, cheese, pasta, and sauces.

The growth of gluten free prepared food is propelled by the increased popularity of gluten intolerance and the rising customer demand for better meals. The global "free-from" food category is seeing significant growth in demand.

As consumers' understanding of healthy eating has grown in recent years, the clean-label and "free-from" categories have moved from specialized to the mainstream. The demand for gluten free prepared food is rising as consumers are increasingly looking for alternate food and beverage formulations that help them avoid food allergies and fit into their diets.

The demand for gluten is rising as it is increasingly used as a binder material in snack foods to avoid crumbling. Gluten-containing foods are the major cause of food intolerance in celiac disease patients, an autoimmune and hereditary condition. In such circumstances, gluten-rich foods cause harm to the small intestines, which can be fatal and affect the growth of gluten free prepared food market.

The only option for these types of customers is to adhere to a rigorous gluten-free prepared food meal plan. Individuals struggling with diseases like grain allergies and autism are another category of people who choose to prepare gluten-free meals. Aside from health complications, some consumers incorporate prepared gluten-free cuisine into their wellness and fitness regimen.

However, this nutrient is not ideal for every consumer because it might cause various health problems. As a result, firms are producing a range of gluten-free meals and selling them internationally. They see a favorable demand from customers suffering from gluten sensitivity and other wellness difficulties caused by gluten.

Gluten Free Prepared Food Market: Market Dynamics

Drivers of Gluten Free Prepared Food Market

Customer awareness about food sensitivities and intolerances boosts the gluten-free prepared food market share. Producers of ready meals invest in custom-made goods to suit particular food preferences. The convenience of the availability of gluten free meals via broad distribution platforms such as supermarkets, grocery shops, and organic food shops is likely to drive the demand for global gluten-free prepared food forward.

Gluten-free meal manufacturers are developing novel products to boost flavor and nutrient benefits. The availability of a broad range of such items is projected to drive expansion in the global gluten-free prepared food market size.

Key Trends Ruling the Gluten Free Prepared Food Market

• Due to the increased incidence of celiac disease, the demand for gluten free meals products has grown (CD). CD prevalence ranges from 4.5% in first-degree relatives of CD patients to 0.5%-1.0% in the general population and is growing with time.
• The only cure for CD is restrictive gluten-free meals, which improve symptoms, promote mucosal recovery, and avoid associated side effects. As a result, gluten-free meals are a primary motivator for celiac disease patients.
• According to the research, 3.1 Mn Americans are switching to a gluten-free diet, with 72% classified as persons without celiac disease who avoid gluten (PWAG). This group has avoided gluten without a gluten intolerance diagnosis to join the gluten-free trend.

Growth Limiting Restraints in the Gluten Free Prepared Food Market

A gluten free meal is only sometimes a dietary pattern, as the community shifts toward gluten-free eating practices due to various medicinal benefits. Fiber is essential in the human body to maintain a balanced digestive tract.

Those who suffer from digestive issues, such as diarrhea and constipation, need a lot of fiber in their regular meals. As a result, many of the gluten-free prepared food market players are evolving and thinking up substances that are high in dietary fibers.

Due to this factor, the end users will not experience a shortage of dietary fibers in their daily meals, leading to constipation or other digestive tract illnesses like frequent bowel motion, intestinal cramps, and abdominal discomfort. However, there is still a difference in the amount of dietary fiber ingested by traditional fiber gluten-containing meals and food products vs. gluten free meals, limiting gluten free prepared food market growth.

Opportunities in the Gluten Free Prepared Food Market

• The demand for gluten free prepared food is rising as gluten proteins are crucial for moisture control and preservation in typical gluten-containing meals and food products, giving the items a reasonably extended shelf-life. However, when gluten-free products are made to meet the growing needs globally, they are likely to have a lower shelf-life and, in most cases, lack textural appeal.
  • Microencapsulation is a new technique that can help producers achieve their objective of extending the shelf-life and quality of their gluten free meals line.
• The same process is used to resolve the box quality of frozen pizza and increase the crust pizza, as well as to extend the shelf-life of frozen and chilled dough, frozen cookie dough, scoop and baked frozen cupcakes, and other products.

On the basis of product type, the bakery segment dominates the global gluten-free prepared food market

Gluten Free Prepared Food Market: Segmentation

Due to their expanding popularity, bakery items have emerged as the market's leading category. They promoted the health advantages of gluten-free baked goods such as biscuits, cakes, bread, baking ingredients, etc.

As bakery items are commonplace in Europe and North America, their popularity has grown among gluten-free and health-conscious consumers. Furthermore, rising bakery innovation in developing nations like India, China, and others is expected to boost category expansion.

On the basis of distribution channel, the supermarkets and hypermarkets segment to lead the global gluten- free prepared food market by 2032

Supermarkets and hypermarkets are becoming increasingly popular due to the convenience of one-stop shopping. These mass merchandisers provide a variety of enticing schemes to attract customers' attention, such as product cost discounts, bulk purchase programs, and others. Mass merchandisers pack their shelves with free-from goods and specialized product lanes, fueling the growth of gluten free prepared food market share.

Gluten Free Prepared Food Market: Region Wise Outlook

North America Gluten Free Prepared Food Market Landscape

North America encompasses more than half of the global gluten-free prepared food customer base. The United States holds a substantial market share in North America due to a rising number of people who have celiac disease and food intolerances, as well as user acceptance of gluten free meal items for medical advantages. Furthermore, North America is the fastest-growing region in the esports market, with a share of 34.7% in 2022.

Europe Region to Dominate the Gluten Free Prepared Food Market by 2032

Europe is the largest gluten-free prepared food region, accounting for 39.5% of the total in 2022. The growing number of obese youngsters and adults, as well as increasing concerns about the benefits of a healthy lifestyle, are predicted to boost the region's gluten free meals industry.

APAC Region to Show High Growth Potential in Gluten Free Prepared Food Market

During the projection period, APAC is expected to hold a considerable share at a faster expansion rate. This is due to rising disposable income, a growing population, and the rapid expansion of the allergen-friendly food industry in the region. Increasing customer understanding of allergen-friendly cuisine in Latin America and MEA is expected to drive strong CAGRs in these areas throughout the projected period.

Start-Up Ecosystem

How are Start-Up Companies Contributing to the Gluten Free Prepared Food Market?

• Skyroots offers Gluten-free Whole Grains

Skyroots, an Indian startup, offers gluten-free whole grains for a well-balanced diet. The firm offers millets as a gluten-free alternative to rice and other gluten-containing foods. The startup's approach provides whole-grain advantages such as high fiber, calcium, protein, antioxidants, and other vitamins and minerals to help balance the diet.

Wheat-based foods and cooked rice and other grains are staples of many people's diets. However, due to gluten in these foods, those with celiac disease and wheat allergies cannot consume them. Gluten-free alternatives for everyday consumption are required. As a result, entrepreneurs are concentrating on gluten-free grains as an alternative.

• Mikey's Introduces Two New Gluten-Free

Mikey's, the innovator in Gluten-Free, Dairy-Free hand-held meals and snacks, has introduced two new savory flavors: Buffalo-Style Chicken and Cauliflower & Broccoli Cheddar. Just in time for May Celiac Awareness Month, these new pockets join the comprehensive collection of Gluten-Free, Dairy-Free, Grain-Free, and Soy-Free goods.

Mikey's entire range of tasty gluten-free, grain-free, soy-free, and dairy-free goods meet the demands of allergen-friendly, clean-label, better-for-you consumers by providing meal choices for every dining occasion. Children and adults who practice a gluten-free or specific dietary lifestyle and want delicious tasting food to suit their daily needs.

Competition Landscape of Gluten Free Prepared Food Market

Previously, gluten-free prepared food was limited and could only be obtained in a few select retail locations. However, changing times and rising demand have prompted manufacturers to consider new developments.

A fragmented market structure comes from collaborating with several major and small regional players. Kellogg's Company, Kraft Heinz Company, Conagra Brands, Inc., and others are increasing their product portfolios and geographical reach.

Key Developments in the Gluten Free Prepared Food Market

• Kellogg's Company debuted a new Coco Pop gluten-free cereal in Australia in July 2021 to meet consumer demand for gluten-free cereal.
• July 2021 - BFree Foods announced the debut of its website in the United States for online purchasing gluten-free and allergy-free bread items. With the opening of the website, shoppers will be able to purchase their favorite items, as well as take advantage of numerous bundling schemes and doorstep delivery options.
• Ulrick & Short Limited introduced Fazenda Nutrigel, a new gluten-free, functional flour that seeks to improve the overall texture, viscosity, and other attributes of gluten-free bread items, in June 2021.

Gluten Free Prepared Food Market: Key Players

Some of the key players in the global gluten-free prepared food market are as follows:

• Ener-G Foods, Inc.
• General Mills Inc.
• Enjoy Life Foods
• Udi's Healthy Foods, LLC
• B&G Foods, Inc
• Dr. Schär AG / SPA
• Mrs Crimble's
• Hain Celestial
• Genius Foods

Report Scope

Gluten Free Prepared Food Market: Segmentation

By Product Type:

• Bakery Products
• Pasta
• Ready to Eat Products
• Bread and Rolls

By Distribution Channel:

• Grocery Store
• Supermarkets and Hypermarkets
• Health or Natural Food Store
• Drug Store

By Region:

• North America (U.S., Canada)
• Latin America (Mexico, Argentina, Brazil, Rest of Latin America)
• Europe (EU-5 countries, Nordic countries, BENELUX, Russia, Poland, Rest of Europe)
• APAC (China, India, Japan, ASEAN, Australia & New Zealand)
• MEA (GCC Countries, S. Africa, N. Africa, Rest of MEA)