Gluten-Free Oats Market Outlook (2023 to 2033)

The global gluten-free oats market size is expected to reach US$ 168.33 million in 2023. Total gluten-free oat sales are poised to surge at 7.9% CAGR between 2023 and 2033. By 2033 the overall market valuation is projected to total US$ 359 million.

Rising demand for gluten-free food products across the world is a key factor providing impetus to the development of gluten-free oats market. The gluten-free oats market has grown exponentially in recent years, with a steady rise in demand for gluten-free products. Consumers are increasingly seeking healthier and more diverse food options, which has led to greater acceptance of gluten-free oats as a healthy alternative.

With the increasing availability of these products, the gluten-free oats market is expected to continue its growth trajectory over the assessment period. Gluten-free oats provide fiber, protein, and other essential nutrients to consumers.

Growing awareness of the health benefits associated with consuming gluten-free oats has been essential in driving the global gluten-free oats industry. The increase in product diversity and availability has made it easier for consumers to access these products regularly at stores and supermarkets across the globe.

Rising incidence of celiac disease is expected to bolster gluten-free oat sales during the projection period. In recent years, there has been a sharp rise in cases of celiac disease, particularly among women.

According to the Celiac Disease Foundation’s latest study, incidence of celiac disease among men was 7.8 per 100,000 person-years while in women it was 17.4 per 100,000 person-years. Among children, celiac disease incidence was 21.3 per 100,000 person-years.

This rise in cases of celiac disease and other gluten intolerances is prompting people to opt for gluten-free products. Driven by this, demand for gluten-free oats is set to rise rapidly in the global market during the assessment period.

Similarly, various initiatives and investments by governments to explore the health benefits of oats will positively influence gluten-free oats industry. For instance, to better understand the role oats play in disease prevention, the Government of Canada announced an investment of around US$106,000 to the Prairie Oat Growers Association in October 2022.

Attributes Key Insights
Gluten-free Oats Market Estimated Value (2023 E) US$ 168.3 million
Projected Market Value (2033F) US$ 359.0 million
Value-based CAGR (2023 to 2033) 7.9%
Top 3 Countries’ Market Share 28.2%

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How Has the Market Progressed So Far in 2023?

Market Statistics Details
Jan to Jun (H1), 2021 (A) 6.7%
Jul to Dec (H2), 2021 (A) 7.2%
Jan to Jun (H1), 2022 Projected (P) 7.6%
Jan to Jun (H1), 2022 Outlook (O) 8.3%
Jul to Dec (H2), 2022 Projected (P) 8.4%
Jul to Dec (H2), 2022 Outlook (O) 8.0%
Jan to Jun (H1), 2023 Projected (P) 8.2%

2018 to 2022 Gluten-free Oats Sales Outlook Compared to Demand Forecast from 2023 to 2033

According to Future Market Insights, global gluten-free oat sales increased at around 5.9% CAGR during the historical period from 2018 to 2022. Total market valuation reached US$ 157.38 million in 2022.

However, for the projected period (2023 and 2033), the global gluten-free oats market is set to expand at a robust CAGR of 7.9%. Rising preference for gluten-free products is a key factor expected to drive up demand for gluten-free oats worldwide during the assessment period.

Those products which have a gluten content of 20 parts per million (ppm) or less can only bear the label "gluten-free”. Gluten-free products such as gluten-free oats have become an ideal option for people suffering from gluten allergies.

Growing prevalence of celiac disease and other gluten intolerances worldwide and concerns over naturally processed food products are expected to boost the global gluten-free oats industry during the next ten years.

Leading gluten-free oat manufacturers are focusing on developing a wide range of products, including oat-beverages, as well as introducing new varieties of gluten-free oats, such as organic variants of oats.

To protect people with food allergies and other food sensitivities, the Food and Drug Administration enforces laws requiring manufacturers to list ingredients on packaged foods and beverages. For foods or chemicals that cause allergies or other hypersensitivity reactions, there are stable labeling regulations.

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Country-wise Insights

Region North America
Country United States of America
CAGR 8.2%
BPS Analysis -154
Market Value (2033) US$ 112.6 million
Region Europe
Country United Kingdom
CAGR 5.0%
BPS Analysis -346
Market Value (2033) US$ 21.5 million
Region Asia Pacific
Country China
CAGR 4.8%
BPS Analysis -419
Market Value (2033) US$ 5.6 million
Region Asia Pacific
Country India
CAGR 2.3%
BPS Analysis -133
Market Value (2033) US$ 8.2 million
Region Asia Pacific
Country Japan
CAGR 6.7%
BPS Analysis 138
Market Value (2033) US$ 3.2 million

Which are the Factors Driving the USA Gluten-free Oats Market?

Increasing Incidence of Celiac Disease Propelling Gluten-free Oat Demand in the USA

The USA is one of the key markets for gluten-free oats and it held a dominant share of around 18.50% of the global market in 2022. Gluten-free oats demand has been growing significantly across the United States of America due to the rising prevalence of celiac disease.

Over the years there has been a spike in cases of celiac disease across the United States of America, prompting people to opt for gluten-free foods. For instance, according to the University of Chicago Disease Center, it is estimated that around 3 million people (about 1 in 133 people) suffer from celiac disease in the United States. This will continue to act as a catalyst for triggering gluten-free oat sales.

Similarly, a large portion of the USA population is voluntarily switching to gluten-free diets as part of healthy lifestyle choices. Gluten-free oats are preferred by people who want to lose weight because it is a rich source of vitamins, fiber, minerals, and antioxidant plant compounds.

Growing usage of gluten-free oats in breakfast cereals, baked goods, and snack foods has significantly boosted the USA market and it is expected to continue during the projection period.

How Big is the Market for Gluten-free Oats in China?

Rapid Shift Towards Gluten-free Foods Boosting Market in China

According to Future Market Insights, China currently holds a market share of more than 50% in the South Asia gluten-free oats market and it is anticipated to expand at a CAGR of 7.2% during the forecast period.

Gluten-free oats have been gaining popularity in China as the demand for gluten free food increases. The surging health consciousness and preference for natural ingredients are leading to an increasing demand for gluten-free products, especially from urban consumers.

Rising consumer preferences towards processed food and health concerns among the population have significantly helped to fuel market development across China.

Subsequently, rising cases of gluten allergies coupled with increasing diagnostic screening for celiac disease is expected to boost gluten-free oat sales in China during the projection period.

Category-wise Insights

Which is the Highly Sought After Product Type in the Market?

Rolled Oats Remain the Most Sought After Product Type

Based on product type, the global market for gluten-free oats is segmented into rolled oats, instant oats, and whole oat groats. Among these, rolled oats segment will continue to dominate the global market, accounting for over 35.0% share in 2023.

Consumers are choosing rolled oats over other products due to their convenient preparation, nutritional value, and unique texture. This trend has led to an increased demand for rolled oats, resulting in a surge of new product innovations that cater to people’s preferences for healthy and tasty food options.

Increasing awareness about health benefits associated with consuming high-fiber foods is further expected to drive up demand for rolled oats among consumers during the projection period.

Will Sales of Flavored Gluten-free Oats Continue to Outpace those of Natural Ones?

Flavored Gluten-free Oats to Account for a Lion’s Share in the Market

The global market for gluten-free oats is dominated by flavored gluten-free oats and the trend is expected to continue during the projection period. FMI predicts the flavored gluten-free oats segment to account for about 70.0% of the global market value in 2023. This is attributed to the rising preference for flavored gluten-free oats over natural or unflavored gluten-free oats.

Flavored gluten-free oats are processed with consideration for their functionality and health benefits. They are gaining wider popularity due to their better palatability. Rising demand for ready-to-eat products due to changing lifestyles and eating habits will boost flavored gluten-free oat sales.

A significant factor in the purchase of ready-made goods (ready-to-use products), including flavored gluten-free oats is convenience. Most of the consumers of these goods lead a busy schedule and have little time to prepare and consume meals. As there several different types of flavor preferences and textures, pre-made meals can be packed and eaten quickly, sometimes in just a few minutes.

Which Price Range Category Dominates the Global Gluten-free Oats Industry?

Gluten-free Oats in Economy Range to Dominate the Market

According to Future Market Insights, the economy segment currently holds around 47.0% share of the global gluten-free oats industry and it is expected to register significant growth during the projection period.

Growth of the target segment is attributed to rising end user preference for gluten-free oats falling under economy price range.

Similarly, the dynamic availability of supplies, including raw materials, labor, and services, is expected to contribute to its growth.

Surge in consumer spending will create new opportunities for suppliers who can offer competitive prices and meet customer needs. Subsequently, technological advancements are expected to contribute to higher productivity among suppliers while helping them reduce costs as well. Further, government initiatives such as tax breaks and subsidies are likely to have an impact on the market’s expansion over the anticipated period.

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Competitive Landscape

B&G Foods, Inc., The Quaker Oats Company, Nature's Path Foods, Inc., Bakery on Main, Bob's Red Mill Natural Foods, and General Mills, Inc. are few of the manufacturers of gluten-free oats worldwide.

New product launches, acquisitions, partnerships, mergers, collaborations, and strengthening distribution channels are the frequent strategies employed by gluten-free oat companies to stay relevant in the market. Several manufacturers of premium gluten-free oats also use various captivating advertisements to evoke a sense of authenticity regarding the product.

Recent Developments:

  • In September 2021, 15 new products in gluten-free and organic categories with a new fermentation process and new packaging was launched by Rudi's.
  • In July 2020, PromOat Instant, the first oat beta-glucan with 100% solubility in water, was launched by Lantmannen.

Scope of the Report

Attribute Details
Estimated Market Size (2023) US$ 168.3 million
Projected Market Size (2033) US$ 359.0 million
Anticipated Growth Rate (2023 to 2033) 7.9% CAGR
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis US$ Million for Value, MT For Volume
Key Regions Covered North America; Latin America; Europe; East Asia; South Asia; Oceania; and the Middle East & Africa
Key Countries Covered United States of America, Canada, Brazil, Mexico, Germany, United Kingdom, France, Italy, Spain, Nordic, Russia, Poland, China, India, Thailand, Indonesia, Australia and New Zealand, Japan, GCC countries, North Africa, South Africa, and others.
Key Segments Covered Product Type, Flavor, Price Range, and Region
Key Companies Profiled The Quaker Oats Company; Bob's Red Mill Natural Foods; General Mills, Inc.; Nature's Path Foods, Inc.; B&G Foods, Inc.; Bakery on Main; General Mills, Inc.; Others
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Gluten-Free Oats Industry by Category

By Product Type:

  • Rolled Oats
  • Whole Oat Groats
  • Instant Oats

By Flavour:

  • Flavoured
  • Natural

By Price Range:

  • Economy
  • Mid-range
  • Premium

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East & Africa

Frequently Asked Questions

How Big is the Gluten-free Oats Market?

The market is valued at US$ 168.33 million in 2023.

What is the Growth Forecast for Gluten-free Oats Market?

The market is forecast to register a CAGR of 7.9% through 2033.

Which is the Key Segment by Product Type?

Rolled oats is likely to remain preferred through 2033.

Who are the Key Gluten-free Oats Market Players?

The Quaker Oats Company, Bob's Red Mill Natural Foods, and General Mills, Inc. are key gluten-free oats market players.

Which is the Go-to Market Strategy?

Key players are investing in captivating advertisements to attract more customers.

Table of Content

1. Executive Summary | Gluten-Free Oats Market

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Product launches & Recent Developments

    3.4. Product Life Cycle Analysis

    3.5. Value Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. % of Operating Margin Analysis

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Global Market - Pricing Analysis

        3.6.1. Price Point Assessment by Region

        3.6.2. Price Point Assessment by Product Type

        3.6.3. Price Forecast till 2033

        3.6.4. Factors affecting Pricing

    3.7. Forecast Factors - Relevance & Impact

    3.8. Regulatory Landscape

        3.8.1. Packaging & Labelling Regulations

        3.8.2. Certifications and Certifying Agency Overview

        3.8.3. Import/Export Policies

    3.9. Regional Parent Market Outlook

    3.10. Consumers Survey Analysis

    3.11. Macro-Economic Factors

    3.12. Product Claims & Nutritional Information Scan by Buyers

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (MT) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (MT) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis by Product Type, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast by Product Type, 2023 to 2033

        5.3.1. Rolled Oats

        5.3.2. Whole Oat Groats

        5.3.3. Instant Oats

    5.4. Y-o-Y Growth Trend Analysis by Product Type, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis by Product Type, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Flavour

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis by Flavour, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast by Flavour, 2023 to 2033

        6.3.1. Flavoured

        6.3.2. Natural

    6.4. Y-o-Y Growth Trend Analysis by Flavour, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis by Flavour, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Price Range

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis by Price range, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast by Price range, 2023 to 2033

        7.3.1. Economy

        7.3.2. Mid-range

        7.3.3. Premium

    7.4. Y-o-Y Growth Trend Analysis by Price range, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis by Price range, 2023 to 2033

8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) & Volume (MT) Analysis by Region, 2018 to 2022

    8.3. Current Market Size Value (US$ Million) & Volume (MT) Analysis and Forecast by Region, 2023 to 2033

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Europe

        8.3.4. East Asia

        8.3.5. South Asia

        8.3.6. Oceania

        8.3.7. Middle East & Africa

    8.4. Market Attractiveness Analysis by Region

9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis by Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) & Volume (MT) Forecast by Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. USA

            9.2.1.2. Canada

        9.2.2. By Product Type

        9.2.3. By Flavour

        9.2.4. By Price Range

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Product Type

        9.3.3. By Flavour

        9.3.4. By Price Range

    9.4. Key Takeaways

10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis by Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (MT) Forecast by Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Argentina

            10.2.1.4. Chile

            10.2.1.5. Peru

            10.2.1.6. Rest of Latin America

        10.2.2. By Product Type

        10.2.3. By Flavour

        10.2.4. By Price Range

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product Type

        10.3.3. By Flavour

        10.3.4. By Price Range

    10.4. Key Takeaways

11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis by Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (MT) Forecast by Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. Italy

            11.2.1.3. France

            11.2.1.4. United Kingdom

            11.2.1.5. Spain

            11.2.1.6. Russia

            11.2.1.7. BENELUX

            11.2.1.8. Poland

            11.2.1.9. Nordic Countries

            11.2.1.10. Rest of Europe

        11.2.2. By Product Type

        11.2.3. By Flavour

        11.2.4. By Price Range

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product Type

        11.3.3. By Flavour

        11.3.4. By Price Range

    11.4. Key Takeaways

12. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis by Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (MT) Forecast by Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. China

            12.2.1.2. Japan

            12.2.1.3. South Korea

        12.2.2. By Product Type

        12.2.3. By Flavour

        12.2.4. By Price Range

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product Type

        12.3.3. By Flavour

        12.3.4. By Price Range

    12.4. Key Takeaways

13. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis by Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (MT) Forecast by Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. India

            13.2.1.2. Thailand

            13.2.1.3. Malaysia

            13.2.1.4. Indonesia

            13.2.1.5. Rest of South Asia

        13.2.2. By Product Type

        13.2.3. By Flavour

        13.2.4. By Price Range

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Product Type

        13.3.3. By Flavour

        13.3.4. By Price Range

    13.4. Key Takeaways

14. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis by Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) & Volume (MT) Forecast by Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. Australia

            14.2.1.2. New Zealand

        14.2.2. By Product Type

        14.2.3. By Flavour

        14.2.4. By Price Range

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Product Type

        14.3.3. By Flavour

        14.3.4. By Price Range

    14.4. Key Takeaways

15. Middle East & Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    15.1. Historical Market Size Value (US$ Million) & Volume (MT) Trend Analysis by Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) & Volume (MT) Forecast by Market Taxonomy, 2023 to 2033

        15.2.1. By Country

            15.2.1.1. GCC Countries

            15.2.1.2. South Africa

            15.2.1.3. Central Africa

            15.2.1.4. North Africa

        15.2.2. By Product Type

        15.2.3. By Flavour

        15.2.4. By Price Range

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Product Type

        15.3.3. By Flavour

        15.3.4. By Price Range

    15.4. Key Takeaways

16. Key Countries Market Analysis

    16.1. USA

        16.1.1. Pricing Analysis

        16.1.2. Market Share Analysis, 2023

            16.1.2.1. By Product Type

            16.1.2.2. By Flavour

            16.1.2.3. By Price Range

    16.2. Canada

        16.2.1. Pricing Analysis

        16.2.2. Market Share Analysis, 2023

            16.2.2.1. By Product Type

            16.2.2.2. By Flavour

            16.2.2.3. By Price Range

    16.3. Brazil

        16.3.1. Pricing Analysis

        16.3.2. Market Share Analysis, 2023

            16.3.2.1. By Product Type

            16.3.2.2. By Flavour

            16.3.2.3. By Price Range

    16.4. Mexico

        16.4.1. Pricing Analysis

        16.4.2. Market Share Analysis, 2023

            16.4.2.1. By Product Type

            16.4.2.2. By Flavour

            16.4.2.3. By Price Range

    16.5. Argentina

        16.5.1. Pricing Analysis

        16.5.2. Market Share Analysis, 2023

            16.5.2.1. By Product Type

            16.5.2.2. By Flavour

            16.5.2.3. By Price Range

    16.6. Chile

        16.6.1. Pricing Analysis

        16.6.2. Market Share Analysis, 2023

            16.6.2.1. By Product Type

            16.6.2.2. By Flavour

            16.6.2.3. By Price Range

    16.7. Peru

        16.7.1. Pricing Analysis

        16.7.2. Market Share Analysis, 2023

            16.7.2.1. By Product Type

            16.7.2.2. By Flavour

            16.7.2.3. By Price Range

    16.8. Germany

        16.8.1. Pricing Analysis

        16.8.2. Market Share Analysis, 2023

            16.8.2.1. By Product Type

            16.8.2.2. By Flavour

            16.8.2.3. By Price Range

    16.9. Italy

        16.9.1. Pricing Analysis

        16.9.2. Market Share Analysis, 2023

            16.9.2.1. By Product Type

            16.9.2.2. By Flavour

            16.9.2.3. By Price Range

    16.10. France

        16.10.1. Pricing Analysis

        16.10.2. Market Share Analysis, 2023

            16.10.2.1. By Product Type

            16.10.2.2. By Flavour

            16.10.2.3. By Price Range

    16.11. Spain

        16.11.1. Pricing Analysis

        16.11.2. Market Share Analysis, 2023

            16.11.2.1. By Product Type

            16.11.2.2. By Flavour

            16.11.2.3. By Price Range

    16.12. United Kingdom

        16.12.1. Pricing Analysis

        16.12.2. Market Share Analysis, 2023

            16.12.2.1. By Product Type

            16.12.2.2. By Flavour

            16.12.2.3. By Price Range

    16.13. Russia

        16.13.1. Pricing Analysis

        16.13.2. Market Share Analysis, 2023

            16.13.2.1. By Product Type

            16.13.2.2. By Flavour

            16.13.2.3. By Price Range

    16.14. Poland

        16.14.1. Pricing Analysis

        16.14.2. Market Share Analysis, 2023

            16.14.2.1. By Product Type

            16.14.2.2. By Flavour

            16.14.2.3. By Price Range

    16.15. BENELUX

        16.15.1. Pricing Analysis

        16.15.2. Market Share Analysis, 2023

            16.15.2.1. By Product Type

            16.15.2.2. By Flavour

            16.15.2.3. By Price Range

    16.16. Nordic Countries

        16.16.1. Pricing Analysis

        16.16.2. Market Share Analysis, 2023

            16.16.2.1. By Product Type

            16.16.2.2. By Flavour

            16.16.2.3. By Price Range

    16.17. China

        16.17.1. Pricing Analysis

        16.17.2. Market Share Analysis, 2023

            16.17.2.1. By Product Type

            16.17.2.2. By Flavour

            16.17.2.3. By Price Range

    16.18. Japan

        16.18.1. Pricing Analysis

        16.18.2. Market Share Analysis, 2023

            16.18.2.1. By Product Type

            16.18.2.2. By Flavour

            16.18.2.3. By Price Range

    16.19. South Korea

        16.19.1. Pricing Analysis

        16.19.2. Market Share Analysis, 2023

            16.19.2.1. By Product Type

            16.19.2.2. By Flavour

            16.19.2.3. By Price Range

    16.20. India

        16.20.1. Pricing Analysis

        16.20.2. Market Share Analysis, 2023

            16.20.2.1. By Product Type

            16.20.2.2. By Flavour

            16.20.2.3. By Price Range

    16.21. Thailand

        16.21.1. Pricing Analysis

        16.21.2. Market Share Analysis, 2023

            16.21.2.1. By Product Type

            16.21.2.2. By Flavour

            16.21.2.3. By Price Range

    16.22. Indonesia

        16.22.1. Pricing Analysis

        16.22.2. Market Share Analysis, 2023

            16.22.2.1. By Product Type

            16.22.2.2. By Flavour

            16.22.2.3. By Price Range

    16.23. Malaysia

        16.23.1. Pricing Analysis

        16.23.2. Market Share Analysis, 2023

            16.23.2.1. By Product Type

            16.23.2.2. By Flavour

            16.23.2.3. By Price Range

    16.24. Singapore

        16.24.1. Pricing Analysis

        16.24.2. Market Share Analysis, 2023

            16.24.2.1. By Product Type

            16.24.2.2. By Flavour

            16.24.2.3. By Price Range

    16.25. GCC Countries

        16.25.1. Pricing Analysis

        16.25.2. Market Share Analysis, 2023

            16.25.2.1. By Product Type

            16.25.2.2. By Flavour

            16.25.2.3. By Price Range

    16.26. South Africa

        16.26.1. Pricing Analysis

        16.26.2. Market Share Analysis, 2023

            16.26.2.1. By Product Type

            16.26.2.2. By Flavour

            16.26.2.3. By Price Range

    16.27. Central Africa

        16.27.1. Pricing Analysis

        16.27.2. Market Share Analysis, 2023

            16.27.2.1. By Product Type

            16.27.2.2. By Flavour

            16.27.2.3. By Price Range

    16.28. North Africa

        16.28.1. Pricing Analysis

        16.28.2. Market Share Analysis, 2023

            16.28.2.1. By Product Type

            16.28.2.2. By Flavour

            16.28.2.3. By Price Range

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By Product Type

        17.3.3. By Flavour

        17.3.4. By Price Range

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. The Quaker Oats Company

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segments

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

                18.1.1.5.2. Product Strategy

                18.1.1.5.3. Channel Strategy

        18.1.2. Bob's Red Mill Natural Foods

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segments

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

                18.1.2.5.2. Product Strategy

                18.1.2.5.3. Channel Strategy

        18.1.3. General Mills, Inc.

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segments

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

                18.1.3.5.2. Product Strategy

                18.1.3.5.3. Channel Strategy

        18.1.4. Nature's Path Foods, Inc.

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segments

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

                18.1.4.5.2. Product Strategy

                18.1.4.5.3. Channel Strategy

        18.1.5. B&G Foods, Inc.,

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segments

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

                18.1.5.5.2. Product Strategy

                18.1.5.5.3. Channel Strategy

        18.1.6. Bakery on Main

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segments

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

                18.1.6.5.2. Product Strategy

                18.1.6.5.3. Channel Strategy

        18.1.7. General Mills, Inc.

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segments

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

                18.1.7.5.2. Product Strategy

                18.1.7.5.3. Channel Strategy

        18.1.8. Others

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segments

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

                18.1.8.5.2. Product Strategy

                18.1.8.5.3. Channel Strategy

19. Assumptions & Acronyms Used

20. Research Methodology

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