The global gluten-free oats market size is expected to reach USD 168.33 million in 2023. Total gluten-free oat sales are poised to surge at 7.9% CAGR between 2023 and 2033. By 2033 the overall market valuation is projected to total USD 359 million.
Rising demand for gluten-free food products across the world is a key factor providing impetus to the development of gluten-free oats market. The gluten-free oats market has grown exponentially in recent years, with a steady rise in demand for gluten-free products. Consumers are increasingly seeking healthier and more diverse food options, which has led to greater acceptance of gluten-free oats as a healthy alternative.
With the increasing availability of these products, the gluten-free oats market is expected to continue its growth trajectory over the assessment period. Gluten-free oats provide fiber, protein, and other essential nutrients to consumers.
Growing awareness of the health benefits associated with consuming gluten-free oats has been essential in driving the global gluten-free oats industry. The increase in product diversity and availability has made it easier for consumers to access these products regularly at stores and supermarkets across the globe.
Rising incidence of celiac disease is expected to bolster gluten-free oat sales during the projection period. In recent years, there has been a sharp rise in cases of celiac disease, particularly among women.
According to the Celiac Disease Foundation’s latest study, incidence of celiac disease among men was 7.8 per 100,000 person-years while in women it was 17.4 per 100,000 person-years. Among children, celiac disease incidence was 21.3 per 100,000 person-years.
This rise in cases of celiac disease and other gluten intolerances is prompting people to opt for gluten-free products. Driven by this, demand for gluten-free oats is set to rise rapidly in the global market during the assessment period.
Similarly, various initiatives and investments by governments to explore the health benefits of oats will positively influence gluten-free oats industry. For instance, to better understand the role oats play in disease prevention, the Government of Canada announced an investment of around USD 106,000 to the Prairie Oat Growers Association in October 2022.
| Attributes | Key Insights |
|---|---|
| Gluten-free Oats Market Estimated Value (2023 E) | USD 168.3 million |
| Projected Market Value (2033F) | USD 359.0 million |
| Value-based CAGR (2023 to 2033) | 7.9% |
| Top 3 Countries’ Market Share | 28.2% |
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| Market Statistics | Details |
|---|---|
| Jan to Jun (H1), 2021 (A) | 6.7% |
| Jul to Dec (H2), 2021 (A) | 7.2% |
| Jan to Jun (H1), 2022 Projected (P) | 7.6% |
| Jan to Jun (H1), 2022 Outlook (O) | 8.3% |
| Jul to Dec (H2), 2022 Projected (P) | 8.4% |
| Jul to Dec (H2), 2022 Outlook (O) | 8.0% |
| Jan to Jun (H1), 2023 Projected (P) | 8.2% |
According to Future Market Insights, global gluten-free oat sales increased at around 5.9% CAGR during the historical period from 2018 to 2022. Total market valuation reached USD 157.38 million in 2022.
However, for the projected period (2023 and 2033), the global gluten-free oats market is set to expand at a robust CAGR of 7.9%. Rising preference for gluten-free products is a key factor expected to drive up demand for gluten-free oats worldwide during the assessment period.
Those products which have a gluten content of 20 parts per million (ppm) or less can only bear the label "gluten-free”. Gluten-free products such as gluten-free oats have become an ideal option for people suffering from gluten allergies.
Growing prevalence of celiac disease and other gluten intolerances worldwide and concerns over naturally processed food products are expected to boost the global gluten-free oats industry during the next ten years.
Leading gluten-free oat manufacturers are focusing on developing a wide range of products, including oat-beverages, as well as introducing new varieties of gluten-free oats, such as organic variants of oats.
To protect people with food allergies and other food sensitivities, the Food and Drug Administration enforces laws requiring manufacturers to list ingredients on packaged foods and beverages. For foods or chemicals that cause allergies or other hypersensitivity reactions, there are stable labeling regulations.
Principal Consultant
| Region | North America |
|---|---|
| Country | United States of America |
| CAGR | 8.2% |
| BPS Analysis | -154 |
| Market Value (2033) | USD 112.6 million |
| Region | Europe |
|---|---|
| Country | United Kingdom |
| CAGR | 5.0% |
| BPS Analysis | -346 |
| Market Value (2033) | USD 21.5 million |
| Region | Asia Pacific |
|---|---|
| Country | China |
| CAGR | 4.8% |
| BPS Analysis | -419 |
| Market Value (2033) | USD 5.6 million |
| Region | Asia Pacific |
|---|---|
| Country | India |
| CAGR | 2.3% |
| BPS Analysis | -133 |
| Market Value (2033) | USD 8.2 million |
| Region | Asia Pacific |
|---|---|
| Country | Japan |
| CAGR | 6.7% |
| BPS Analysis | 138 |
| Market Value (2033) | USD 3.2 million |
Increasing Incidence of Celiac Disease Propelling Gluten-free Oat Demand in the USA
The USA is one of the key markets for gluten-free oats and it held a dominant share of around 18.50% of the global market in 2022. Gluten-free oats demand has been growing significantly across the United States of America due to the rising prevalence of celiac disease.
Over the years there has been a spike in cases of celiac disease across the United States of America, prompting people to opt for gluten-free foods. For instance, according to the University of Chicago Disease Center, it is estimated that around 3 million people (about 1 in 133 people) suffer from celiac disease in the United States. This will continue to act as a catalyst for triggering gluten-free oat sales.
Similarly, a large portion of the USA population is voluntarily switching to gluten-free diets as part of healthy lifestyle choices. Gluten-free oats are preferred by people who want to lose weight because it is a rich source of vitamins, fiber, minerals, and antioxidant plant compounds.
Growing usage of gluten-free oats in breakfast cereals, baked goods, and snack foods has significantly boosted the USA market and it is expected to continue during the projection period.
Rapid Shift Towards Gluten-free Foods Boosting Market in China
According to Future Market Insights, China currently holds a market share of more than 50% in the South Asia gluten-free oats market and it is anticipated to expand at a CAGR of 7.2% during the forecast period.
Gluten-free oats have been gaining popularity in China as the demand for gluten free food increases. The surging health consciousness and preference for natural ingredients are leading to an increasing demand for gluten-free products, especially from urban consumers.
Rising consumer preferences towards processed food and health concerns among the population have significantly helped to fuel market development across China.
Subsequently, rising cases of gluten allergies coupled with increasing diagnostic screening for celiac disease is expected to boost gluten-free oat sales in China during the projection period.
Rolled Oats Remain the Most Sought After Product Type
Based on product type, the global market for gluten-free oats is segmented into rolled oats, instant oats, and whole oat groats. Among these, rolled oats segment will continue to dominate the global market, accounting for over 35.0% share in 2023.
Consumers are choosing rolled oats over other products due to their convenient preparation, nutritional value, and unique texture. This trend has led to an increased demand for rolled oats, resulting in a surge of new product innovations that cater to people’s preferences for healthy and tasty food options.
Increasing awareness about health benefits associated with consuming high-fiber foods is further expected to drive up demand for rolled oats among consumers during the projection period.
Flavored Gluten-free Oats to Account for a Lion’s Share in the Market
The global market for gluten-free oats is dominated by flavored gluten-free oats and the trend is expected to continue during the projection period. FMI predicts the flavored gluten-free oats segment to account for about 70.0% of the global market value in 2023. This is attributed to the rising preference for flavored gluten-free oats over natural or unflavored gluten-free oats.
Flavored gluten-free oats are processed with consideration for their functionality and health benefits. They are gaining wider popularity due to their better palatability. Rising demand for ready-to-eat products due to changing lifestyles and eating habits will boost flavored gluten-free oat sales.
A significant factor in the purchase of ready-made goods (ready-to-use products), including flavored gluten-free oats is convenience. Most of the consumers of these goods lead a busy schedule and have little time to prepare and consume meals. As there several different types of flavor preferences and textures, pre-made meals can be packed and eaten quickly, sometimes in just a few minutes.
Gluten-free Oats in Economy Range to Dominate the Market
According to Future Market Insights, the economy segment currently holds around 47.0% share of the global gluten-free oats industry and it is expected to register significant growth during the projection period.
Growth of the target segment is attributed to rising end user preference for gluten-free oats falling under economy price range.
Similarly, the dynamic availability of supplies, including raw materials, labor, and services, is expected to contribute to its growth.
Surge in consumer spending will create new opportunities for suppliers who can offer competitive prices and meet customer needs. Subsequently, technological advancements are expected to contribute to higher productivity among suppliers while helping them reduce costs as well. Further, government initiatives such as tax breaks and subsidies are likely to have an impact on the market’s expansion over the anticipated period.
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B&G Foods, Inc., The Quaker Oats Company, Nature's Path Foods, Inc., Bakery on Main, Bob's Red Mill Natural Foods, and General Mills, Inc. are few of the manufacturers of gluten-free oats worldwide.
New product launches, acquisitions, partnerships, mergers, collaborations, and strengthening distribution channels are the frequent strategies employed by gluten-free oat companies to stay relevant in the market. Several manufacturers of premium gluten-free oats also use various captivating advertisements to evoke a sense of authenticity regarding the product.
Recent Developments
| Attribute | Details |
|---|---|
| Estimated Market Size (2023) | USD 168.3 million |
| Projected Market Size (2033) | USD 359.0 million |
| Anticipated Growth Rate (2023 to 2033) | 7.9% CAGR |
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD Million for Value, MT For Volume |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania; and the Middle East & Africa |
| Key Countries Covered | United States of America, Canada, Brazil, Mexico, Germany, United Kingdom, France, Italy, Spain, Nordic, Russia, Poland, China, India, Thailand, Indonesia, Australia and New Zealand, Japan, GCC countries, North Africa, South Africa, and others. |
| Key Segments Covered | Product Type, Flavor, Price Range, and Region |
| Key Companies Profiled | The Quaker Oats Company; Bob's Red Mill Natural Foods; General Mills, Inc.; Nature's Path Foods, Inc.; B&G Foods, Inc.; Bakery on Main; General Mills, Inc.; Others |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
The market is valued at USD 168.33 million in 2023.
The market is forecast to register a CAGR of 7.9% through 2033.
Rolled oats is likely to remain preferred through 2033.
The Quaker Oats Company, Bob's Red Mill Natural Foods, and General Mills, Inc. are key gluten-free oats market players.
Key players are investing in captivating advertisements to attract more customers.
1. Executive Summary 2. Market Overview 3. Market Background 4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 5.1. Rolled Oats 5.2. Whole Oat Groats 5.3. Instant Oats 6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Flavour 6.1. Flavoured 6.2. Natural 7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Price Range 7.1. Economy 7.2. Mid-range 7.3. Premium 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region 8.1. North America 8.2. Latin America 8.3. Europe 8.4. East Asia 8.5. South Asia 8.6. Oceania 8.7. Middle East & Africa 9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 11. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 12. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 13. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 14. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 15. Middle East & Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country 16. Key Countries Market Analysis 17. Market Structure Analysis 18. Competition Analysis 18.1. The Quaker Oats Company 18.2. Bob's Red Mill Natural Foods 18.3. General Mills, Inc. 18.4. Nature's Path Foods, Inc. 18.5. B&G Foods, Inc. 18.6. Bakery on Main 18.7. General Mills, Inc. 18.8. Others 19. Assumptions & Acronyms Used 20. Research Methodology
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Gluten-Free Oats Market
