Gluten-free Food Market

Gluten-free Food Market Outlook for 2024 to 2034

The global Gluten-free Food Market is expected to reach a valuation of USD 5,870 million in 2024. The overall demand for gluten-free foods is slated to grow at 7% CAGR between 2024 and 2034, surpassing a valuation of USD 11,587 million by 2034.

Report Attribute	Details
Global Gluten-free Food Market Size (2024)	USD 5,870 million
Market Anticipated Forecast Value (2034)	USD 11,587 million
Market Projected Growth Rate (2024 to 2034)	7% CAGR

Factors contributing to the Gluten-free Products Market Growth are

• Celiac disease and other allergies to food are becoming increasingly common.
• Demand for ready-to-eat foods is rising, and consumers' eating choices are shifting toward low-fat and organic baked goods.
• The rise in social media use among younger generations, encourages them to maintain smart, healthy, and attractive appearances.
• People are moving toward healthier eating alternatives due to the increased prevalence of chronic health issues, such as obesity, in developed countries.
• Consumer expenditure on nutritious food is rising.
• Snowballing promotion of the products by manufacturers.
• Meals that are devoid of gluten are added to baby food since it is thought to be beneficial for newborns' overall development.

Global Gluten-free Food Market Historical Analysis (2019 to 2023) Vs Forecast Outlook (2024 to 2034)

The global gluten-free food market was valued at USD 3,564 million in 2019. Gluten-free food sales increased at a moderate CAGR of 6.54% between 2019 and 2023, in comparison to the 6.9% CAGR registered from 2017 to 2021.

During these years, rising intolerance and allergy among consumers towards gluten-rich food items prompted manufacturers to introduce gluten-free foods. This in turn created a conducive environment for emerging trends in gluten-free bakery market growth and the trend is likely to continue even during the forecast period.

Attributes	Details
Gluten-free Food Market Value (2019)	USD 3,564 million
Market Historical Growth Rate (CAGR 2019 to 2023)	6.54% CAGR

Prominent Factors Fuelling the Global Gluten-free Food Market Growth

The rising incidence of celiac disease worldwide and growing awareness among people about the benefits of eating gluten-free foods are some of the key factors driving growth in the global gluten-free food market.

Rapid shifts towards gluten-free diets, the surge in the millennial population, and the increasing consumption of gluten-free snacks are expected to boost the growth of the gluten-free food market during the forecast period.

It is difficult for manufacturers to develop a gluten-free food line that retains moisture and has a long shelf life. So, to achieve the appropriate shelf-life, current market players are adopting novel technologies like microencapsulation to retain their hold over the gluten-free diet market.

Microencapsulation is a relatively new technology that can help producers achieve their goal of extending the shelf life of gluten-free food while also providing a natural taste and texture that appeals to consumers.

The gluten-free snacks market has witnessed considerable growth in demand, particularly in the bakery and fast-food sector, as they focus on health-conscious youngsters or those who are allergic to gluten.

The convenience with which gluten-free products can be purchased in a retail store is playing a key role in expanding the global gluten-free food market size. Gluten-free items can be found in convenience stores, drugstores, specialized stores, and pharmacies, among other places.

Country-wise Insights

The table below lists the countries that are poised to present the most lucrative revenue share in the gluten-.free food.

Regional Market Comparison	CAGR (2024 to 2034)
United States	5.2%
Germany	6.6%
Japan	6.4%
India	8.4%
China	7.1%

Rising Incidence of Celiac Disease Pushing Demand for Gluten-Free Foods in the USA

Gluten-free food sales in the United States are expected to rise at a rate of 5.2% through the projected years.

• The higher prevalence of children and adults affected by obesity and the increasing need for leading a healthy lifestyle has.
• According to the Celiac Disease Foundation, Americans account for nearly 0.5% of cases of celiac disease and around 40 million Americans suffer from gluten- sensitivity or intolerance.

Increasing Preference towards Healthy Diet is Forcing Germany's Market Expansion

Germany is expected to witness a 6.6% rise in sales of gluten-free food products through the projected years.

• The surge in lifestyle diseases and the increasing demand for non-allergic food products.
• Due to the increase in celiac disease and other digestive health conditions, people in Europe consume gluten-free products like bakeries on large scales.
• The higher spending capacity of German citizens has also positioned the country as a lucrative region in Europe.

Growing Health Awareness among Consumers is Igniting Sales of Gluten-Free Food in China

The gluten-free food industry of China is anticipated to thrive with a CAGR of 7.1% over the projected years.

• The growing shift towards healthy food products, particularly among millennials, has increased the consumption of gluten-free foods in China.
• rising demand for gluten-free infant formulas, bakeries, and dairy products is expected to boost gluten-free food sales in the country

Rising Demand for Non-Allergic Food Products Spurring Market Growth in Japan

Demand for gluten-free food products in Japan is poised to increase at a lucrative rate of 6.4% per year till 2034.

• A shift in consumer demography and a rapid expansion of the allergen-friendly food market in the country.
• The strong presence of top gluten-free manufacturers in the country that are competing at the global level.

Growing Health Awareness among Consumers is Igniting Sales of Gluten-Free Food in India

The gluten-free food market in India is poised to exhibit a robust growth rate of 8.4% during the forecast period

• Raising awareness about the health benefits of gluten-free diets along with increased disposable income in the country has improved the
• Increasing government efforts to strengthen the food processing sector and MSME sector are favoring the emergence of gluten-free production industries.

Category-wise Insights

Demand to Remain High for Solid Gluten-Free Ready Meals through 2034

Based on product type, gluten-free ready meals are poised to generate 54.3% of the total revenue in 2024.

Attributes	Details
Top Product Type or Segment	Gluten-Free Ready Meals
Total Market Share in 2024	54.3%

• Regional manufacturers are mass-producing gluten-free meals to meet worldwide consumer demand.
• Longer shelf life, easier logistics, cost-effectiveness, and convenience in manufacturing and formulating solid gluten-free foods are driving this segment.

Convenience Stores to Contribute Most to the Global Gluten-Free Food Sales

Based on the distribution channel, the wheat-free food market is estimated to achieve 31.2% of the total sales in 2024.

Attributes	Details
Top Distribution Channel Segment	Sales via Convenience Stores
Total Market Share in 2024	31.2%

• Gluten-free bakery products include rolls, bread, buns, cookies, cakes, crackers, biscuits, wafers, and baking mixes which are sold via convenience stores regularly.
• In recent years there has been a growing demand for gluten-free products over the e-commerce platforms that is anticipated to overtake the offline sales soon.

Competitive Landscape for Gluten-free Food Market

The market is highly fragmented owing to the presence of multiple international players such as The Kraft Heinz Company, Kellogg’s Company, and General Mills, and regional players, especially in developing countries.

Gluten-free food manufacturers use a variety of organic and inorganic business strategies to grow their market share, boost profitability, and stay competitive. The top player in the gluten-free food market has mainly focused on introducing new items to their existing portfolio to remain relevant in the market.

Recent Developments in Global Gluten-free Food Market

• Annie's Inc., a General Mills-owned organic and natural food company, launched their crispy cracker snack containing gluten-free cheddar cheese. This food item was introduced to appeal to young children as their target demographic.
• In February 2024, GOODLES introduced its first gluten-free products, GLUTEN-FREE VEGAN BE HEROES and GLUTEN-FREE CHEDDY MAC. These nutrient-dense foods include protein, fiber, prebiotics, and 21 nutrients derived from plants, just like other GOODLES mac and cheese. The company created the ideal gluten-free Mac that tastes just like the original and has all the essential nutrients from the main range of products. Unlike many other gluten-free noodles available on the market, GOODLES' noodles are not sticky. When cooked, the pasta keeps its shape and is the ideal way to serve macaroni.

Key Players Profiled in the Gluten-free Food Market Report

• The Kraft Heinz Company
• Kellogg’s Company
• General Mills
• The Hain Celestial Group Inc
• ConAgra Brands Inc
• Hero AG
• Barilla G.E.R Fratelli S.P.A
• Freedom Foods Group Limited
• Raisio PLC
• Enjoy Life Foods

Key Coverage in the Gluten-free Food Market Report

• Adjacent study on gluten-free pizza, pasta, and oats market.
• Emerging market of gluten-free food for kids
• Impact of gluten-free food recipes on the target market.
• Gluten-free market demographics.

Gluten-free Food Market Report Scope

Attribute	Details
Estimated Market Size (2024)	USD 5,870 million
Projected Market Size (2034)	USD 11,587 million
Anticipated Growth Rate (2024 to 2034)	7%
Forecast Period	2024 to 2034
Historical Data Available for	2019 to 2023
Market Analysis	USD million or billion for Value and Units for Volume
Key Regions Covered	North America; Latin America; Europe; Middle East & Africa (MEA); East Asia; South Asia and Oceania
Key Countries Covered	United States, Canada, Brazil, Mexico, Germany, Spain, Italy, France, United Kingdom, Russia, China, India, Australia & New Zealand, GCC Countries, and South Africa
Key Segments Covered	By Product Type, By Form, By Source, and By Region
Key Companies Profiled	The Kraft Heinz Company; Kellogg’s Company; General Mills; The Hain Celestial Group Inc; ConAgra Brands Inc; Hero AG; Barilla G.E.R Fratelli S.P.A; Freedom Foods Group Limited; Raisio PLC; Enjoy Life Foods
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing	Available upon Request

Table of Content

• 1. Executive Summary
• 2. Market Overview
• 3. Market Background
• 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
• 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type
  • 5.1. Infant Formula
  • 5.2. Bakery Products
  • 5.3. Pasta
  • 5.4. Dairy Products
  • 5.5. Ready Meals
  • 5.6. Other Product Types
• 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Form
  • 6.1. Liquid Form
  • 6.2. Solid Form
• 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Source
  • 7.1. Animal Sources
    • 7.1.1. Dairy
    • 7.1.2. Meat
  • 7.2. Plant Sources
    • 7.2.1. Pulses
    • 7.2.2. Oilseed
    • 7.2.3. Rice
    • 7.2.4. Corn
    • 7.2.5. Others
• 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Sales Channel
  • 8.1. Offline Sales Channel
    • 8.1.1. Supermarkets/Hypermarkets
    • 8.1.2. Departmental Stores
    • 8.1.3. Convenience Store
    • 8.1.4. Other Sales Channel
  • 8.2. Online Sales Channel
    • 8.2.1. Company Website
    • 8.2.2. E-commerce Platform
• 9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
  • 9.1. North America
  • 9.2. Latin America
  • 9.3. Western Europe
  • 9.4. Eastern Europe
  • 9.5. South Asia and Pacific
  • 9.6. East Asia
  • 9.7. Middle East and Africa
• 10. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 11. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 12. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 13. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 14. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 15. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 16. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 17. Key Countries Market Analysis
• 18. Market Structure Analysis
• 19. Competition Analysis
  • 19.1. The Kraft Heinz Company
  • 19.2. Kellogg’s Company
  • 19.3. General Mills
  • 19.4. The Hain Celestial Group Inc
  • 19.5. ConAgra Brands Inc
  • 19.6. Hero AG
  • 19.7. Barilla G.E.R Fratelli S.P.A
  • 19.8. Freedom Foods Group Limited
  • 19.9. Raisio PLC
  • 19.10. Enjoy Life Foods
• 20. Assumptions & Acronyms Used
• 21. Research Methodology