As per newly released data by Future Market Insights (FMI), the wellness services market is estimated at USD 5,156.7 million in 2025 and is projected to reach USD 9,048.7 million by 2035, at a CAGR of 5.8% from 2025 to 2035. The share of wellness services market in its parent Industry (global healthcare industry) is around 7%-10%.
| Attribute | Details |
|---|---|
| Estimated Wellness Services Industry Size 2025 | USD 5,156.7 million |
| Projected Wellness Services (2035) Market Size | USD 9,048.7 million |
| Value CAGR (2025 to 2035) | 5.8% |
| Top Industry Players Share in 2024. | 20% to 25% |
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The above table presents the expected CAGR for the global wellness services industry over several semi-annual periods spanning from 2025 to 2035. In the first half (H1) of the decade from 2024 to 2034, the business is predicted to surge at a CAGR of 4.3%, followed by a slightly higher growth rate of 6.9% in the second half (H2) of the same decade.
| Particular | Value CAGR |
|---|---|
| H1 | 4.3% (2024 to 2034) |
| H2 | 6.9% (2024 to 2034) |
| H1 | 5.4% (2025 to 2035) |
| H2 | 6.3% (2025 to 2035) |
Moving into the subsequent period, from H1 2025 to H2 2035, the CAGR is projected to increase slightly to 5.4% in the first half and remain relatively low at 6.3% in the second half. In the first half (H1) the sector witnessed a decrease of 54 BPS while in the second half (H2), the industry witnessed an increase of 63 BPS.
The wellness services industry has a constant growth rate of 4.7% in the global industry from 2020 to 2024 due to several reasons; such as demand for comprehensive wellness, importance of mental health, advancement in wellness technology, and awareness.
Costumers demanded services with additional health-and-mentally support besides physical, there was an increased demand for services like stress management, health risk assessment, fitness training etc. During this kind of time, it was evident the new opportunities for virtual wellness services including online fitness exercises, and mental health checkups besides other solutions.
New technologies such health related applications, health detecting devices and online consultations have helped reshape the wellness services industry. These tools have empowered the consumer to keep track and possibly to improve personal health in a less distressing manner.
Also, changing the populace sensibility toward health care, the significant focus on the primary and secondary prophylaxis, environmental impacts, and mental health has also impacted the sectoral growth of wellness services as people today prefer opting for services that suit their lifestyles and health objectives.
Taking a long term view for the period 2025 to 2035, the wellness services industry is expected to continue with its strong growth having a compounded annual growth rate of 5.8%. This growth is going to be driven by factors such as the increasing trend of health-conscious, demand for personalized wellness facilities, emergence of new digital means and technologies, and a much increased social awareness in health related issues including mental health and overall life performance.
Also, due to growing consciousness among the people around the world regarding their health, more focus on the service sector that is eco-friendly and sustainable related with wellness will boost the growth of the industry.
Increasing Focus on Holistic Health Driving Sectoral Growth
The wellness services industry is expected to show marked advances in the subsequent decade by reason of enhanced concentration on health. The consumers are not just looking for products that will enhance their physical well-being, of their mind, soul and all round welfare.
Services that may be related with both, physical and mental, wellbeing are getting incredibly popular nowadays including stress relieving programs, mindfulness courses, or individualized workouts. Such a transformation of the industry to holistic wellness solutions is anticipated to help drive the industry further.
In addition, digital wellness services have experience an increased demand due to logical and efficient services that cater to the consumer’s needs. Tele-fitness, health questionnaires, and online counseling have become attractive prospects of the wellness services industry. Wearable health technologies through fitness trackers and smart devices are also fast pushing the personalization of wellness services to feature tailored plans based on the customers’ health updates.
Sustainability and Eco-Conscious Practices Enhancing Wellness Services
Since sustainability remains one of the most important values that consumers look for, wellness services have been paying more attention to environmental conservation. Wellness fique is filling a gap that has arisen from the push for consumers to achieve wellness that is also sustainable as much as possible. This will cover such areas of wellness as: green wellness centers, environmentally friendly fitness products, organic nutrition consultancy, and sustainable wellness facilities.
Businesses are also incorporating sustainability in facilities and conducted business, for instance in the incorporation of ecologically-sound materials in wellness facilities and support of plant-based wellness services. This trend is expected to continue into the future, thanks to the global shift towards selecting treatments from wellness providers based on sustainability.
As the theme of the sustainability of the environment becomes embraced in the globe, especially in wellness services, the industry indicated below opens up the prospects for firms with similar values.
Increased Awareness of Mental Health Driving Demand
The increasing consciousness level about psychological diseases is another prominent factor in the growth of the wellness services industry. With many people yearning for service that touches on their mental and emotional need, the wellness services related to mental health is forecasted to increase.
Employer funded stress relief programs, Mind and body practices and other professional counseling programs are some of the trends that are more and more being offered. This demand is however being augmented by the incorporation of mental health in the general fitness discourse.
Social media memberships, tele-therapy, virtual counseling, meditation applications, and mindfulness events are becoming the norm, and that is a good thing. Because the importance of mental health and emotional well-being increases globally, services that offer support in these areas will be increasingly relevant to the industry for wellness services.
Personalization and Technology Innovation in Wellness Services
The wellness services sector is slowly moving towards more customized solutions. The use of AI, data analytics, and smart wearable devices to deliver consumer-focused wellness services is becoming possible. Custom workouts, customized meal options, and stress reduction are also on the rise as consumers look for more niche focused wellness trends.
Healthcare is now benefiting from the growing number of AI platforms and wearable health technologies that include smartwatches and fitness trackers. This way consumers are empowered to take an active part in the maintenance of their well-being on one hand while being able to get recommendations and services on the other. The factor that will have a significant impact on the industry in future is the trend of developing personalized wellness services.
In summary, it is highly probable that the wellness services sector will experience great development in the next ten years due to the following factors: advancement in technology, the shift in turning to embracing health and ecological impacts and the growth of the psychological and social well-being of individuals.
As consumers put emphasis on the conditions of their health, and as they want to get individualized and environmentally friendly products, there is the great potential for growth in the area of wellness services in regions.
Increased demand for holistic health services fueling industry growth
The wellness services industry of USA is expected to have a CAGR of 3.8% in the period of 2025 to 2035 due to growing concerns by the customer on their mental and physical wellbeing as well as the shift towards more proactive healthcare. Demand for services related to fitness, stress and other health related problems and issues and concerns of working population and geriatric population is on a rise.
This growth has been boosted by the increased need of unique and professional wellness services such as yoga and meditation classes, tailored fitness classes, among others. There are also more wellness centers that provide distinct services including spa, nutrition consultancy, and other forms of body treatment to the industry. Also, the sector is growing with the help of the current trends of digitalization of wellness services and the availability of new wellness applications, online classes for fitness, or virtual therapy.
Cultural shift towards health and fitness driving industry expansion
The industry size of wellness services in India is estimated to register a stellar CAGR of 6.2% during the forecast period due to enriched focus on the aspect of health and fitness. Higher disposable income, young and agile population, and higher health consciousness are driving the wellness services due to the acceptance of healthier lifestyles. Specifically, the services that are growing fast are those that pertain to health and fitness, mental health and weight loss.
Fitness centers, wellness centers, yoga studios, and retreats are the new faces of the Indian Wellness Industry. Yoga and Ayurveda are the two most popular wellness practices in India, which still hold the largest share of the industry, whereas the growth of gyms and other modern fitness clubs more oriented toward urban people is observed. Further, the increasing availability of novel applications and online platforms that provide tailored workouts, wellness advice, and mental health services are some of the factors promoting the market growth.
Growing urbanization and increased focus on health boosting growth
The Chinese sector of wellness services will maintain a compound annual growth rate of 5.9% in the period between 2025 and 2035. It is attributed to increased urbanization, high disposable income per consumer, and shifted consumer confidence on health and fitness. With the raising awareness of wellness among Chinese people, it has become possible to increase the demand for fitness clubs, luxury spa, nutritionist and psychological consultation services.
Gym and SPA centres are emerging quickly, especially in tier-one cities including Beijing and Shanghai due to increased disposable income and the need for high-end wellness products. Moreover, the services of digital wellness, namely fitness apps, the online workout platform, and wellness consulting via the web are slowly becoming more and more popular among young buyers.
The increasing prevalence of life-style diseases has also increased focus on health maintenance and such approaches are expected to drive the sector even further.
Consequently, both traditional and contemporary forms of wellbeing are being embraced in China, new business models are directed at distinct and individualized services to address the China industry needs. The Chinese wellness services indutry is therefore set to grow in the next ten years.
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Weight Management Services Expected to Drive Sales
The wellness services industry is projected to be driven by weight management services especially taking about 27.3% in the year 2024. These services are expected to exhibit a healthy CAGR of 3.8% throughout the forecast period of 2025 to 2035, due to the global issue of obesity and importance of healthy weight.
Due to increasing awareness regarding the diseases related to obesity, like diabetes and heart disease, weight consciousness is high among consumers. There is a growing need for structured weight management programs which include dietary diets and exercise, and behavioral counseling services as the fastest-growing service type within the wellness industry.
Daily Services Expected to Hold a Major Share in the Wellness Services Sector
The services most likely to be used on a daily basis are weight management, fitness, stress management services, and they will likely dominate the sector by reaching 34.6% of the industry share in 2024. The above services are anticipated to expand at a CAGR of 4.8% during 2025 to 2035 because of the consumer propensity to engage and seek support more frequently. Currently, people are increasingly adopting wellness practice in their lifestyle due to enhanced search for healthier ways to handle life.
Most of these services are in a continuous provision, thus ensuring consumers get long-term solutions geared towards attaining their wellness goals; thus, these services are highly attractive. When it comes to daily services segment, there is a clear tendency towards scaling up the demand for regular wellness support, therefore, the segment’s growth will be rather fast.
Adults Expected to Drive the Wellness Services Industry
The higher proportion of the wellness services industry is expected to be contributed by adults, and in 2024, they will be contributing about 53.4% and this segment is expected to grow at CAGR of 5.5% between 2025 and 2035. Current society especially people in their productive age of 20s to 50s have embraced healthy lifestyles characterized by preventive healthcare, exercise and mental health.
Since the adults are aware of the dangers of modern day lifestyle and bad food habits, the demand for tailor-made products like nutritionists, trainers and stress busters etc. An increase in the incidences of chronic diseases for which lifestyle is blamed, combined with the shift towards quality living is seen to drive demand for these services.
Leading players operating globally in the wellness services sector are focusing on expansion, partnerships, development, and new service offerings to strengthen their positions and broaden their global presence.
For instance:
| Attribute | Details |
|---|---|
| Forecast Period | 2025 to 2035 |
| Historical Data Available for | 2020 to 2024 |
| Industry Analysis | USD Million for Value |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania & MEA |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Germany, UK, France, Spain, Italy, Russia, South Africa, Northern Africa GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia & New Zealand. |
| Key Segments Covered | Service, Duration of Service, End-User, and Region. |
| Key Companies Profiled | Virgin Pulse; Optum (UnitedHealth Group); Wellness Corporate Solutions (WCS); ComPsych; Cerner Wellness; EXOS; Fitbit Health Solutions; Vitality Group; WebMD Health Services; LifeWorks; Others (As Per Client Request) |
| Report Coverage | Sector Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Key Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The global wellness services sector reached a valuation of USD 5,156.7 million in 2025.
The global wellness services sector grew at a sluggish 4.7% CAGR between 2020 and 2024.
Key trends driving global wellness services sales include increasing awareness of preventive healthcare, rising adoption of digital wellness platforms, and the growing integration of wearable technology to track health metrics, among others.
Leading players operating in the global wellness services market are Virgin Pulse, Optum (UnitedHealth Group), Wellness Corporate Solutions (WCS), ComPsych, Cerner Wellness, EXOS, Fitbit Health Solutions, Vitality Group, WebMD Health Services, LifeWorks, among others.
The market share of the leading industry players operating in the global wellness services industry is 20 to 25% in 2024.
The Canadian wellness services market is anticipated to expand at ~4.2% CAGR over the forecast period.
| Estimated Market Size (2023) | USD 60 billion |
|---|---|
| Projected Market Size (2033) | USD 110 billion |
| CAGR from 2023 to 2033 | 6.2% |
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