PU Coatings Market Analysis, Size & Forecast, 2024 to 2034

Polyurethane Coating Market Overview

The polyurethane coating market size is projected to increase from US$ 20.9 billion in 2024 to US$ 36.0 billion by 2034. The market value is expected to develop at a CAGR of 5.6% during the projected period.

Attributes	Details
Estimated Market Size in 2024	US$ 20.9 billion
Forecasted Market Size by 2034	US$ 36.0 billion
Projected Value-based CAGR (2024 to 2034)	5.6%

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Polyurethane Coating Market Insights

Polyurethane coatings are gaining traction in the market owing to their low VOC content and eco-friendly nature.
The construction industry, a key end-user, is witnessing significant growth in emerging economies. This has led l to a surge in demand for polyurethane coatings.
Their excellent mechanical properties and high resistance to harsh environments make them a preferred choice for the automotive and aerospace sectors.
With the increasing demand for sustainable coatings, the polyurethane coating market is projected to witness substantial growth in the upcoming years, creating lucrative opportunities for market players.
Polyurethane coatings not only offer superior performance but also provide exceptional durability, abrasion resistance, and chemical resistance, making them ideal for a wide range of applications.
The development of advanced polyurethane coating technologies, such as water-borne and solvent-borne coatings, is further propelling market growth.
The increasing use of these coatings in the medical and healthcare industries for devices, equipment, and facilities is also creating new avenues for market players.

Key Opportunities for the Polyurethane Coating Market

There is a growing demand for eco-friendly coatings as consumers become more environmentally conscious, driving the need for coatings free from harmful chemicals. Manufacturers capable of developing and marketing eco-friendly polyurethane coatings are likely to be well-positioned to take advantage of this trend.
The demand for high-performance coatings is skyrocketing across multiple industries. For instance, the automotive industry exemplifies the need for high-performance coatings to protect vehicles from harsh weather conditions, scratches, and other forms of damage. Manufacturers capable of developing coatings offering superior protection and durability are expected to be in profitable condition.
Offering special features such as anti-corrosion properties and fire resistance is likely to give manufacturers an edge. These coatings are particularly important in industries like construction, where buildings and structures require protection from the elements and potential hazards. Manufacturers capable of developing coatings with these special features are anticipated to have a competitive advantage in the market.

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Challenges for the Polyurethane Coating Market

From 2019 until the end of 2023, the polyurethane coating market experienced progression at a CAGR of 7.3%, which is forecasted to decrease to a CAGR of 5.6% during the projected period.

The volatility of raw material prices is expected to hamper the polyurethane coatings market. Polyurethane coatings are made from petrochemicals, which are subject to price fluctuations due to demand and supply. This makes it difficult for manufacturers to predict their production costs and, in turn, their pricing strategies.
The increasing regulatory pressures on the use of certain chemicals in polyurethane coatings are also notable. Many countries have implemented stringent regulations on the use of certain chemicals, such as isocyanates and VOCs (volatile organic compounds), due to their harmful effects on human health and the environment. As a result, there is an increasing need for manufacturers to invest in research and development to find alternative chemicals that meet regulatory requirements.
Competition in the polyurethane coatings market is also on the rise, with new players entering the market and established players expanding their product lines. This leads to price wars and necessitates manufacturers to differentiate themselves through innovation and product quality.

Category-wise Insights

The Solvent-borne Segment Dominates the Market by Technology

Attributes	Details
Top Technology	Solvent-borne
Forecasted Market CAGR from 2024 to 2034	5.4%

The dominance of the solvent-borne segment can be attributed to its widespread use in a variety of industries, such as automotive, construction, and furniture.
Industries require coatings that provide long-lasting protection against harsh environmental conditions, chemicals, and wear and tear.
Solvent-borne coatings are readily available and cost-effective compared to other types of coatings, making them a popular choice among manufacturers and consumers alike.
It is worth noting that there is a growing trend toward water-borne and powder coatings due to their eco-friendly and health-conscious properties. This trend could potentially impact the dominance of the solvent-borne segment in the coming years.

The Transmission & Distribution Utilities Segment Dominates the Market by End User

Attributes	Details
End User	Automotive
Forecasted Market CAGR from 2024 to 2034	5.2%

The automotive segment is dominating the polyurethane coating market due to its excellent properties, such as durability, resistance to abrasion, and a high gloss finish.
The automotive industry is one of the prime consumers of polyurethane coatings due to the increasing demand for high-quality coatings to protect and enhance the appearance of cars and other vehicles.
The growth in the automotive industry in emerging economies is also contributing to the dominance of this segment in the polyurethane coating market.

Country-wise insights

Countries	Forecasted CAGR from 2024 to 2034
United States	5.9%
United Kingdom	6.6%
China	6.3%
Japan	7.2%
South Korea	8.0%

Increasing Demand for Sustainable and Energy-efficient Buildings in the United States

The increased demand for polyurethane coatings in the United States stems from their ability to provide superior protection against environmental factors such as UV radiation, moisture, and chemicals. This makes them ideal for use in industrial settings, where equipment and machinery are exposed to harsh conditions.
There is an increasing adoption of eco-friendly coatings in the United States. Polyurethane coatings are known for their low VOC emissions and their ability to be recycled, which has made them popular among environmentally conscious consumers.
The construction industry has been a key contributor to the growth of the polyurethane coating market in the United States in recent years. Polyurethane coatings are widely used in construction for waterproofing, insulation, and corrosion protection. With the increasing demand for sustainable and energy-efficient buildings, the use of polyurethane coatings in construction is expected to continue growing.

Increasing Demand for Eco-friendly Materials in the United Kingdom

The growth in construction and infrastructure projects across the United Kingdom has led to an increased use of polyurethane coatings. These coatings are highly versatile and can be applied for a range of applications, from protecting metal and concrete structures to providing a glossy finish to wood and plastic surfaces. Consequently, they are increasingly utilized in various construction and infrastructure projects, including building renovations, bridge and tunnel construction, and road and highway development.
There is a rising demand for eco-friendly and sustainable materials across the country. Polyurethane coatings are recognized for their durability, requiring less frequent replacement and maintenance compared to other materials. Many manufacturers are now producing polyurethane coatings that are free from harmful chemicals, making them a more environmentally friendly choice for consumers.
Advancements in technology and innovation in the United Kingdom have contributed to the popularity of polyurethane coatings. New formulations are being developed to offer improved performance and durability, along with features such as fire resistance and antimicrobial properties. Consequently, polyurethane coatings are becoming an increasingly popular choice for both commercial and residential applications.

Furniture Industry is on the Rise in China that Demands Polyurethane Coatings

The construction industry in China has been growing alongside the population. This growth has created a huge demand for polyurethane coatings. These coatings are used to protect and enhance the durability of various construction materials such as wood, metal, and concrete.
China is the world's top automobile producer, and the demand for polyurethane coatings in the automotive industry is steadily increasing. Coatings are used for painting cars and other vehicles, providing a high-gloss finish and protecting the surface from external damage.
The demand for polyurethane coatings in the furniture industry is rising in China as well. These coatings provide a glossy finish and protect the surface against scratches, moisture, and UV rays. With the rising middle-class population in China, the demand for high-quality furniture is increasing. This has led to a surge in the demand for polyurethane coatings.

Government’s Efforts to Stimulate the Economy through Infrastructure Development in Japan Fuels Market Growth

The automotive industry is one of the principal end-users of polyurethane coatings in Japan. The country is one of the world's major automobile manufacturers, and the sector is continuously expanding due to the growing demand for fuel-efficient, lightweight, and eco-friendly vehicles.
The construction industry is another significant end-user of polyurethane coatings in Japan. The country is experiencing a construction boom, driven by the government's efforts to stimulate the economy through infrastructure development. Polyurethane coatings are used in the construction industry for applications such as waterproofing, insulation, and decorative finishes.
Polyurethane coatings offer several advantages over traditional coatings, including improved durability, chemical resistance, and weatherability. These benefits have made polyurethane coatings the preferred choice for many end-users in Japan.

Growth of the Electronics Industry in South Korea Positively Impacts the Polyurethane Coating Market

The increasing focus on energy efficiency in industries in South Korea and the growth of the electronics industry in South Korea are driving factors. With the increasing demand for electronic devices such as smartphones and tablets, there is a need for coatings that can protect these devices from wear and tear.
The increasing focus on sustainability is also contributing to the growth of the polyurethane coating market in South Korea. Polyurethane coatings are considered environmentally friendly, as they can be recycled and reused. This is particularly important in industries such as construction and automotive, where there is a growing emphasis on reducing the carbon footprint.

Competitive Landscape

The polyurethane coating market has a highly competitive landscape, with several key players dominating the industry. Companies are constantly striving to innovate and improve their products to maintain their position in the market. Additionally, several smaller players in the market focus on specific niches and offer specialized products. Overall, the market is expected to continue growing in the coming years, which is likely to lead to increased competition among players in the industry.

Recent Developments

In 2021, PPG Industries, Inc. confirmed that it has finalized the acquisition of VersaFlex, which was previously owned by DalFort Capital Partners. VersaFlex is a renowned provider of coatings, including polyurethane, that is used in various applications, such as transportation, industrial, water, and wastewater infrastructure and more.
In 2021, The Sherwin-Williams Company signed an agreement to sell Wattyl, a paint and coatings manufacturer based in Australia and New Zealand, to Hempel A/S. This move is expected to bolster the coatings business of Hempel A/S.

Key Market Players

PPG Industries
AkzoNobel
Sherwin-Williams
BASF SE
Axalta Coating Systems
Jotun A/S
Hempel A/S
Sika AG
RPM International
The Valspar Corporation

Key Coverage in Polyurethane Coating Market Report

Competitive Overview of the Coating Industry
Polyurethane Coating Pricing Analysis
Polyurethane For Fabric Market Opportunity Analysis
Demand Analysis of Different Types of Polyurethane

Key Market Segments

By Technology Type:

Solvent-borne
Water-borne

By End User:

Automotive
Aerospace
Household
Construction
Electronics

By Region:

North America
Latin America
East Asia
South Asia
Europe
Oceania
MEA

Frequently Asked Questions

What is China’s Polyurethane Coating Market Outlook?

The market in China is expected to progress at a CAGR of 6.3% through the forecast period.

How Big is the Polyurethane Coating Market in 2024?

The market is currently valued at around US$ 20.9 billion in 2024.

Which Technology Segment Contributes More to the Polyurethane Coating Market?

Within the technology, the solvent-borne segment is expected to register a 5.4% market CAGR from 2024 to 2034.

What is the Market Outlook of Polyurethane Coating in the United States?

The market in the United States is set to exhibit a 5.9% CAGR from 2024 to 2034.

What is the Projected Value for the Polyurethane Coating Market by 2034?

The market is set to reach a valuation of around US$ 36.0 billion by the end of 2034, registering a 5.6% CAGR.

What Was the Historical CAGR of the Polyurethane Coating Market?

Demand for distribution boards increased at an 8.5% CAGR from 2019 to 2023.

Table of Content

1. Executive Summary

1.1. Global Market Outlook

1.2. Demand-side Trends

1.3. Supply-side Trends

1.4. Technology Roadmap Analysis

1.5. Analysis and Recommendations

2. Market Overview

2.1. Market Coverage / Taxonomy

2.2. Market Definition / Scope / Limitations

3. Market Background

3.1. Market Dynamics

3.1.1. Drivers

3.1.2. Restraints

3.1.3. Opportunity

3.1.4. Trends

3.2. Scenario Forecast

3.2.1. Demand in Optimistic Scenario

3.2.2. Demand in Likely Scenario

3.2.3. Demand in Conservative Scenario

3.3. Opportunity Map Analysis

3.4. Product Life Cycle Analysis

3.5. Supply Chain Analysis

3.5.1. Supply Side Participants and their Roles

3.5.1.1. Producers

3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

3.5.1.3. Wholesalers and Distributors

3.5.2. Value Added and Value Created at Node in the Supply Chain

3.5.3. List of Raw Material Suppliers

3.5.4. List of Existing and Potential Buyer’s

3.6. Investment Feasibility Matrix

3.7. Value Chain Analysis

3.7.1. Profit Margin Analysis

3.7.2. Wholesalers and Distributors

3.7.3. Retailers

3.8. PESTLE and Porter’s Analysis

3.9. Regulatory Landscape

3.9.1. By Key Regions

3.9.2. By Key Countries

3.10. Regional Parent Market Outlook

3.11. Production and Consumption Statistics

3.12. Import and Export Statistics

4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034

4.1. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis, 2019 to 2023

4.2. Current and Future Market Size Value (US$ Million) & Volume (Tons) Projections, 2024 to 2034

4.2.1. Y-o-Y Growth Trend Analysis

4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Technology

5.1. Introduction / Key Findings

5.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Technology, 2019 to 2023

5.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Technology, 2024 to 2034

5.3.1. Solvent-Borne

5.3.2. Water-Borne

5.3.3. Spray

5.4. Y-o-Y Growth Trend Analysis By Technology, 2019 to 2023

5.5. Absolute $ Opportunity Analysis By Technology, 2024 to 2034

6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By End-user

6.1. Introduction / Key Findings

6.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By End-user, 2019 to 2023

6.3. Current and Future Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By End-user, 2024 to 2034

6.3.1. Automotive

6.3.2. Aerospace

6.3.3. Household

6.3.4. Construction

6.3.5. Electronics

6.4. Y-o-Y Growth Trend Analysis By End-user, 2019 to 2023

6.5. Absolute $ Opportunity Analysis By End-user, 2024 to 2034

7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region

7.1. Introduction

7.2. Historical Market Size Value (US$ Million) & Volume (Tons) Analysis By Region, 2019 to 2023

7.3. Current Market Size Value (US$ Million) & Volume (Tons) Analysis and Forecast By Region, 2024 to 2034

7.3.1. North America

7.3.2. Latin America

7.3.3. Europe

7.3.4. East Asia

7.3.5. South Asia

7.3.6. Oceania

7.3.7. MEA

7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

8.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023

8.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034

8.2.1. By Country

8.2.1.1. USA

8.2.1.2. Canada

8.2.2. By Technology

8.2.3. By End-user

8.3. Market Attractiveness Analysis

8.3.1. By Country

8.3.2. By Technology

8.3.3. By End-user

8.4. Key Takeaways

9. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

9.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023

9.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034

9.2.1. By Country

9.2.1.1. Brazil

9.2.1.2. Mexico

9.2.1.3. Argentina

9.2.1.4. Rest of Latin America

9.2.2. By Technology

9.2.3. By End-user

9.3. Market Attractiveness Analysis

9.3.1. By Country

9.3.2. By Technology

9.3.3. By End-user

9.4. Key Takeaways

10. Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

10.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023

10.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034

10.2.1. By Country

10.2.1.1. Germany

10.2.1.2. Italy

10.2.1.3. France

10.2.1.4. UK

10.2.1.5. Spain

10.2.1.6. Russia

10.2.1.7. BENELUX

10.2.1.8. Rest of Europe

10.2.2. By Technology

10.2.3. By End-user

10.3. Market Attractiveness Analysis

10.3.1. By Country

10.3.2. By Technology

10.3.3. By End-user

10.4. Key Takeaways

11. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

11.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023

11.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034

11.2.1. By Country

11.2.1.1. China

11.2.1.2. Japan

11.2.1.3. South Korea

11.2.2. By Technology

11.2.3. By End-user

11.3. Market Attractiveness Analysis

11.3.1. By Country

11.3.2. By Technology

11.3.3. By End-user

11.4. Key Takeaways

12. South Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

12.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023

12.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034

12.2.1. By Country

12.2.1.1. India

12.2.1.2. Thailand

12.2.1.3. Malaysia

12.2.1.4. Indonesia

12.2.1.5. Rest of South Asia

12.2.2. By Technology

12.2.3. By End-user

12.3. Market Attractiveness Analysis

12.3.1. By Country

12.3.2. By Technology

12.3.3. By End-user

12.4. Key Takeaways

13. Oceania Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

13.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023

13.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034

13.2.1. By Country

13.2.1.1. Australia

13.2.1.2. New Zealand

13.2.2. By Technology

13.2.3. By End-user

13.3. Market Attractiveness Analysis

13.3.1. By Country

13.3.2. By Technology

13.3.3. By End-user

13.4. Key Takeaways

14. MEA Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country

14.1. Historical Market Size Value (US$ Million) & Volume (Tons) Trend Analysis By Market Taxonomy, 2019 to 2023

14.2. Market Size Value (US$ Million) & Volume (Tons) Forecast By Market Taxonomy, 2024 to 2034

14.2.1. By Country

14.2.1.1. GCC

14.2.1.2. Rest of MEA

14.2.2. By Technology

14.2.3. By End-user

14.3. Market Attractiveness Analysis

14.3.1. By Country

14.3.2. By Technology

14.3.3. By End-user

14.4. Key Takeaways

15. Key Countries Market Analysis

15.1. USA

15.1.1. Pricing Analysis

15.1.2. Market Share Analysis, 2023

15.1.2.1. By Technology

15.1.2.2. By End-user

15.2. Canada

15.2.1. Pricing Analysis

15.2.2. Market Share Analysis, 2023

15.2.2.1. By Technology

15.2.2.2. By End-user

15.3. Brazil

15.3.1. Pricing Analysis

15.3.2. Market Share Analysis, 2023

15.3.2.1. By Technology

15.3.2.2. By End-user

15.4. Mexico

15.4.1. Pricing Analysis

15.4.2. Market Share Analysis, 2023

15.4.2.1. By Technology

15.4.2.2. By End-user

15.5. Argentina

15.5.1. Pricing Analysis

15.5.2. Market Share Analysis, 2023

15.5.2.1. By Technology

15.5.2.2. By End-user

15.6. Germany

15.6.1. Pricing Analysis

15.6.2. Market Share Analysis, 2023

15.6.2.1. By Technology

15.6.2.2. By End-user

15.7. Italy

15.7.1. Pricing Analysis

15.7.2. Market Share Analysis, 2023

15.7.2.1. By Technology

15.7.2.2. By End-user

15.8. France

15.8.1. Pricing Analysis

15.8.2. Market Share Analysis, 2023

15.8.2.1. By Technology

15.8.2.2. By End-user

15.9. UK

15.9.1. Pricing Analysis

15.9.2. Market Share Analysis, 2023

15.9.2.1. By Technology

15.9.2.2. By End-user

15.10. Spain

15.10.1. Pricing Analysis

15.10.2. Market Share Analysis, 2023

15.10.2.1. By Technology

15.10.2.2. By End-user

15.11. Russia

15.11.1. Pricing Analysis

15.11.2. Market Share Analysis, 2023

15.11.2.1. By Technology

15.11.2.2. By End-user

15.12. BENELUX

15.12.1. Pricing Analysis

15.12.2. Market Share Analysis, 2023

15.12.2.1. By Technology

15.12.2.2. By End-user

15.13. China

15.13.1. Pricing Analysis

15.13.2. Market Share Analysis, 2023

15.13.2.1. By Technology

15.13.2.2. By End-user

15.14. Japan

15.14.1. Pricing Analysis

15.14.2. Market Share Analysis, 2023

15.14.2.1. By Technology

15.14.2.2. By End-user

15.15. South Korea

15.15.1. Pricing Analysis

15.15.2. Market Share Analysis, 2023

15.15.2.1. By Technology

15.15.2.2. By End-user

15.16. India

15.16.1. Pricing Analysis

15.16.2. Market Share Analysis, 2023

15.16.2.1. By Technology

15.16.2.2. By End-user

15.17. Thailand

15.17.1. Pricing Analysis

15.17.2. Market Share Analysis, 2023

15.17.2.1. By Technology

15.17.2.2. By End-user

15.18. Malaysia

15.18.1. Pricing Analysis

15.18.2. Market Share Analysis, 2023

15.18.2.1. By Technology

15.18.2.2. By End-user

15.19. Indonesia

15.19.1. Pricing Analysis

15.19.2. Market Share Analysis, 2023

15.19.2.1. By Technology

15.19.2.2. By End-user

15.20. Australia

15.20.1. Pricing Analysis

15.20.2. Market Share Analysis, 2023

15.20.2.1. By Technology

15.20.2.2. By End-user

15.21. New Zealand

15.21.1. Pricing Analysis

15.21.2. Market Share Analysis, 2023

15.21.2.1. By Technology

15.21.2.2. By End-user

15.22. GCC Countries

15.22.1. Pricing Analysis

15.22.2. Market Share Analysis, 2023

15.22.2.1. By Technology

15.22.2.2. By End-user

16. Market Structure Analysis

16.1. Competition Dashboard

16.2. Competition Benchmarking

16.3. Market Share Analysis of Top Players

16.3.1. By Regional

16.3.2. By Technology

16.3.3. By End-user

17. Competition Analysis

17.1. Competition Deep Dive

17.1.1. Akzo Nobel

17.1.1.1. Overview

17.1.1.2. Product Portfolio

17.1.1.3. Profitability by Market Segments

17.1.1.4. Sales Footprint

17.1.1.5. Strategy Overview

17.1.1.5.1. Marketing Strategy

17.1.1.5.2. Product Strategy

17.1.1.5.3. Channel Strategy

17.1.2. Valspar Corporation

17.1.2.1. Overview

17.1.2.2. Product Portfolio

17.1.2.3. Profitability by Market Segments

17.1.2.4. Sales Footprint

17.1.2.5. Strategy Overview

17.1.2.5.1. Marketing Strategy

17.1.2.5.2. Product Strategy

17.1.2.5.3. Channel Strategy

17.1.3. Sherwin Williams Company

17.1.3.1. Overview

17.1.3.2. Product Portfolio

17.1.3.3. Profitability by Market Segments

17.1.3.4. Sales Footprint

17.1.3.5. Strategy Overview

17.1.3.5.1. Marketing Strategy

17.1.3.5.2. Product Strategy

17.1.3.5.3. Channel Strategy

17.1.4. PPG Industries

17.1.4.1. Overview

17.1.4.2. Product Portfolio

17.1.4.3. Profitability by Market Segments

17.1.4.4. Sales Footprint

17.1.4.5. Strategy Overview

17.1.4.5.1. Marketing Strategy

17.1.4.5.2. Product Strategy

17.1.4.5.3. Channel Strategy

17.1.5. Axalta Coating Systems

17.1.5.1. Overview

17.1.5.2. Product Portfolio

17.1.5.3. Profitability by Market Segments

17.1.5.4. Sales Footprint

17.1.5.5. Strategy Overview

17.1.5.5.1. Marketing Strategy

17.1.5.5.2. Product Strategy

17.1.5.5.3. Channel Strategy

17.1.6. Asian Paints Limited

17.1.6.1. Overview

17.1.6.2. Product Portfolio

17.1.6.3. Profitability by Market Segments

17.1.6.4. Sales Footprint

17.1.6.5. Strategy Overview

17.1.6.5.1. Marketing Strategy

17.1.6.5.2. Product Strategy

17.1.6.5.3. Channel Strategy

17.1.7. BASF

17.1.7.1. Overview

17.1.7.2. Product Portfolio

17.1.7.3. Profitability by Market Segments

17.1.7.4. Sales Footprint

17.1.7.5. Strategy Overview

17.1.7.5.1. Marketing Strategy

17.1.7.5.2. Product Strategy

17.1.7.5.3. Channel Strategy

17.1.8. Covestro

17.1.8.1. Overview

17.1.8.2. Product Portfolio

17.1.8.3. Profitability by Market Segments

17.1.8.4. Sales Footprint

17.1.8.5. Strategy Overview

17.1.8.5.1. Marketing Strategy

17.1.8.5.2. Product Strategy

17.1.8.5.3. Channel Strategy

17.1.9. Jotun A/S

17.1.9.1. Overview

17.1.9.2. Product Portfolio

17.1.9.3. Profitability by Market Segments

17.1.9.4. Sales Footprint

17.1.9.5. Strategy Overview

17.1.9.5.1. Marketing Strategy

17.1.9.5.2. Product Strategy

17.1.9.5.3. Channel Strategy

17.1.10. Evonik Industries

17.1.10.1. Overview

17.1.10.2. Product Portfolio

17.1.10.3. Profitability by Market Segments

17.1.10.4. Sales Footprint

17.1.10.5. Strategy Overview

17.1.10.5.1. Marketing Strategy

17.1.10.5.2. Product Strategy

17.1.10.5.3. Channel Strategy

18. Assumptions & Acronyms Used

19. Research Methodology

Polyurethane Coating Market

Polyurethane Coating Market Analysis by Solvent-borne and Water-borne Technology Type through 2034