The global natural food color sales are estimated to be worth 1,835.8 million USD in 2024 and are projected to reach a valuation of 3,679.4 million USD by 2034, expanding at a robust CAGR of 7.2% from 2024 to 2034.
The global landscape of naturally derived colorants is experiencing significant growth, driven by shifting consumer preferences, stringent regulatory measures, and strategic initiatives by key industry players. Consumer demand for clean-label products has intensified, with individuals increasingly seeking foods free from synthetic additives.
This trend is compelling manufacturers to transition towards naturally sourced colorants. Companies like Sensient Technologies are expanding their portfolios to include a broader range of natural solutions, catering to this growing consumer demand. Technological advancements have played a pivotal role in this evolution.
Innovations in extraction and stabilization techniques have enhanced the vibrancy and shelf-life of natural pigments, making them more viable for diverse applications. For instance, Döhler GmbH utilizes cutting-edge methods to produce stable, heat-resistant natural colors suitable for various applications, ensuring consistency and quality in the final products.
Geographically, emerging markets in Asia and Latin America are witnessing increased consumption of naturally derived colorants, driven by rising disposable incomes and heightened health awareness. Companies like ADM are capitalizing on this opportunity by establishing operations and partnerships in these regions, aiming to meet the growing demand for natural ingredients.
Regulatory landscapes are also influencing industry dynamics. Governments worldwide are implementing stricter regulations on synthetic additives, encouraging the adoption of natural alternatives. Symrise AG actively engages with regulatory bodies to ensure compliance and to advocate for the benefits of natural colorants, thereby facilitating smoother market entry and acceptance. Sustainability has become a cornerstone of corporate strategies.
Companies are focusing on ethical sourcing and sustainable procurement practices to align with global sustainability goals and consumer expectations. Naturex SA, for example, ensures that their natural colorants are not only high in quality but also sourced responsibly.
| Attributes | Description |
|---|---|
| Estimated Global Industry Size (2024E) | USD 1,835.8 million |
| Projected Global Industry Value (2034F) | USD 3,679.4 million |
| Value-based CAGR (2024 to 2034) | 7.2% |
The application spectrum of natural pigments is broadening beyond traditional food and beverage sectors. They are increasingly utilized in nutraceuticals, cosmetics, and pharmaceuticals, offering aesthetic appeal alongside health benefits. This diversification allows companies to tap into new revenue streams and cater to a wider array of consumer needs.
In summary, the global market for naturally derived colorants is characterized by robust growth, driven by consumer demand for clean-label products, technological innovations, strategic geographic expansions, supportive regulatory frameworks, and a commitment to sustainability.
Key industry players are adapting by innovating and aligning their strategies to meet these emerging demands, ensuring they remain competitive in a dynamic and evolving landscape.
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The below table presents a comparative assessment of the variation in CAGR over six months for the base year (2023) and current year (2024) for the global market. This analysis reveals crucial shifts in market performance and indicates revenue realization patterns, thus providing stakeholders with a better vision of the growth trajectory over the year.
The first half of the year, or H1, spans from January to June. The second half, H2, includes the months from July to December.
| Particular | Value CAGR |
|---|---|
| H1 2023 | 6.8% (2023 to 2033) |
| H2 2023 | 7.1% (2023 to 2033) |
| H1 2024 | 7.0% (2024 to 2034) |
| H2 2024 | 7.4% (2024 to 2034) |
The global industry's predicted compound annual growth rate (CAGR) over a semi-annual period from 2024 to 2034 is shown in the above table. The business is anticipated to grow at a CAGR of 6.8% in the first half (H1) of 2023 and then slightly faster at 7.1% in the second half (H2) of the same year.
The CAGR is anticipated to decrease somewhat to 7% in the first half of 2024 and continues to grow at 7.4% in the second half. The industry saw a decline of 35 basis points in the first half (H1 2024) and an increase of 46 basis points in the second half (H2 2024).
Microbial Fermentation for Color Production
The microbial fermentation is one of the innovation breakthroughs in the synthesis of such high added value pigments as carotenes, anthocyanins, and betalains. In this technique microorganisms such as fungi, yeast or bacteria are being grown to obtain bright and stable dyes.
While plant extracts are limited by availability over the seasons and sensitivity to the environment, fermentation is highly sustainable and scalable. Mature industries such as Döhler GmbH and Symrise AG are also adopting biotechnology by investing in fermentation as a way of satisfying the growing market for natural and sustainable products.
It fulfils the need of developing other types of pigments that are scarce in agricultural residues, and that reduce water and soil consumption. Moreover, fermentation-derived colors are experiencing increasing demand in functional beverages, dairy, meat like products, and similar applications because of their high purity and ability to be tuned.
This approach is especially useful in tackling global issues such as; resource constraints, sustainability of environment and yet develop high quality products.
Plant-Based Diet Influence on Color Preferences
Consequently, new product categories such as plant-based and vegan foods have rapidly raised the demands for natural pigments matching the qualitative aesthetics as well as ethical environmental standards of these diets. For plant based meats dairy and snack products newer light and earthy tints incorporated with spirulina green or turmeric yellow are being customised.
Sensient Technologies is already at the forefront of the move to increase the range of natural colors derived either partially or fully from plants so as to improve the aesthetic appeal of such products. Besides, they require such goods to be completely natural but at the same time, they want these goods to have the same appearance as the product made with chemical and artificial additives which always includes stabilizing colorful additives.
In addition, they are usually marketed as containing additional functionality, for example, antioxidant or ant inflammatory, thus strengthening the link to the concept of wellness. This loads stress on plant derived pigments satisfies both Environmentally concerned and Health conscious customers whilst ensuring that Plant based foods remain exciting despite market forces.
Focus on Multi-Functional Ingredients
The increasing trend of the plant-based and vegan foods has a dramatic impact on the usage of natural pigments particularly in line with the aspect of the food aesthetics and the set ethical standards for plant basing diets. Bright and earthy tones - from greens derived from spirulina to the yellows of turmeric - are being developed for application to plant-based meats, dairy products, and snacks.
Sensient Technologies is specially focusing on the efforts for broadening the options of plant origins pigments for the aesthetical improvement of such products. Consumers not only call for natural ingredients also such products must possess good aesthetic qualities like natural ones and this requires natural colors that are bright and stable.
In addition to color, these pigments are perceived to have other health benefits including antioxidant or anti - inflammatory properties hence fulfilling the wellness narrative. It turns focus on plant-derived pigments to let consumers with concern of environment and health to be interested in the plant-based foods besides keeping the plant-based foods market appealing.
Hybrid Color Systems for Specific Applications
Natural colorants are not merely colorants anymore, but are also becoming functional compounds with many more uses than simple coloring. Newer formulations are starting to introduce bioactivities including antioxidant, antimicrobial characteristics, or improved nutrient values.
For instance, beetroot or elderberry anthocyanins not only impart color but also richness to product’s health benefits associations. Symrise AG is now on a process of investing in the formulation of what may be best described as bioactive color solutions for the dual purpose above. This tendency is especially pronounced in such categories as nutraceuticals, functional drinks and fortified food products, where customer interest in added-value components is keen.
The multi-functional colorants elimination requirements of the other compound, and this is in line with clean-label trends. This innovation also means venturing into new markets across sectors for products such as cosmetics or drugs where appearances and performance count. The combination of color benefits and health functionality meets all the multifunctional requirements of the contemporary consumer, thus setting new trends for natural ingredients.
Regional Adaptation of Color Palettes
Local adaptation of natural pigments is slowly emerging as a major means of breaking into markets. Various cultures link some colors with attractive appearance and or conventional food colors. For example, thick reds and yellows present in Asian and Latin American recipes are extracted from paprika or annatto respectively, whereas pastel colors refer to European desert items. Some of these firms, such as Döhler GmbH and ADM, are utilizing local culture to develop solutions that will conform with consumer culture.
This trend is a result of world’s food brands that now serve global markets without compromising their identity. These contact colors palettes will provide knowledge on increasing product lines and hence market viability by creating region-specific colors ranges that manufacturers have not embraced.
This localized approach is also incorporated on the acquisition of raw materials from the same location, in order to avoid impacting the environment. Market adaptation not only meets customers’ demands but also enhances brand reputation in international areas.
Transparent Labelling with Source Traceability
Transparency of sourcing is therefore no longer as simple as merely not having ‘dirty labels’ it is traceability where consumers can check on the source of the ingredients used. Technological tools like block chain, make it possible to share the story of natural pigment from the farm to the table.
Naturex SA has embraced traceability policies which enhances the sustainability and genuine nature of its produce. This is especially relevant for natural pigments, to which consumers pay great attention to ingredient generation and its impact on the environment and society.
Traceability systems also reduce risks such as contamination or labelling which in turn increase customers’ confidence. In addition, brands with high percent of traceability can use this as a marketing strategy and advertise the fact that their organisation practices the proper ethical credentials. They have found a positive response with these targeting strategies because young people are more conscious about ‘green’ and clear products.
When it comes to competitiveness, traceability is lucrative because it establishes a gap that only those brands willing to go that extra mile to be accountable can fill.
Principal Consultant
Global sales increased at a CAGR of 6.6% from 2019 to 2023. For the assessment period of 2024 to 2034, the projections showcase that value will expand at a CAGR of 7.2%.
In recent years, slow and steady sales of different varieties of colors can be attributed to the rising fitness and nutrition industry. With consumers' rising consciousness about health and wellness and the expanding nutrition industry, the demand for such components including natural colors has skyrocketed.
The limited protein sources for vegetarians have also propelled sales. With the evolving methods and the rise of advanced processing techniques, it has become easier for companies to produce high amounts of good quality colors in a shorter period, catering to diverse consumer demands.
In addition, collaborating with wholesalers and retailers helps the brands to better position their products in the business landscape and make them available on shelves of convenience stores. This ensures the availability for not only retail purposes but also food service and industrial applications.
Tier 1 companies comprise leaders with revenue of above USD 30 million capturing a significant share of 50% to 60% in the global market. High production capacity and a wide product portfolio characterize these leaders.
These leaders are distinguished by their extensive expertise in manufacturing and reconditioning across multiple packaging formats and a broad geographical reach, underpinned by a robust consumer base.
They provide a wide range of series including reconditioning, recycling, and manufacturing utilizing the latest technology and meeting the regulatory standards providing the highest quality. Prominent companies within Tier 1 include Archer Daniels Midland, Naturex S.A., Döhler GmbH, Symrise AG, Chr. Hansen Holding A/S, McCormick & Company and others.
Tier 2 companies include mid-size players with revenue of USD 10 to 30 million having a presence in specific regions and highly influencing local consumption. These are characterized by a strong presence overseas and strong product knowledge. These players have good technology and ensure regulatory compliance but may not have advanced technology and wide global reach.
Prominent companies in tier 2 include DDW The Color House Corporation; ROHA Dyechem Pvt. Ltd. (JJT Group), Aakash Chemicals and Dyestuffs, AFIS (Australian Food Ingredient Suppliers), San-Ei Gen F.FI Inc., GNT International BV (EXBERRY), Adama Agricultural Solutions Ltd., and others.
Tier 3 includes the majority of small-scale companies operating at the local presence and serving niche spheres having revenue below USD 10 million. These companies are notably oriented towards fulfilling local demands and are consequently classified within the tier 3 share segment. They are small-scale players and have limited geographical reach.
Tier 3, in this context, is recognized as an unorganized business, denoting a sector characterized by a lack of extensive structure and formalization compared to organized competitors.
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The following table shows the estimated growth rates of the top three countries. USA, Germany and India are set to exhibit high consumption, and CAGRs of 4.3%, 5.7% and 7.8% respectively, through 2034.
| Countries | CAGR 2024 to 2034 |
|---|---|
| United States | 4.3% |
| Germany | 5.7% |
| India | 7.8% |
In the USA, there is an increasing demand for colorants that are certified organic. Consumers are more inclined toward products with USDA Organic labels, perceiving them as safer and environmentally friendly. Manufacturers are investing in organic sourcing and certification processes to meet this demand.
Companies are also creating blends that meet organic and allergen-free standards, targeting health-conscious and niche consumer groups. This shift is prevalent in sectors such as baby food, plant-based products, and snacks, where transparency is a priority. The trend also extends to retail, where organic-focused aisles in supermarkets prominently feature such products.
This rising emphasis on organic certification reflects a broader cultural shift in the USA towards sustainable and clean eating habits, with brands like Sensient Technologies responding through dedicated organic product lines to maintain consumer trust and competitiveness.
Germany is witnessing a strong inclination toward natural pigments produced using minimal processing methods to preserve their authenticity and nutritional value. Consumers here are highly aware of food processing methods and prioritize minimally altered products for their health benefits.
Companies are innovating by employing techniques such as cold pressing, water extraction, and non-chemical filtration to retain the natural profile of pigments like carotenoids and flavonoids. This trend is particularly prominent in organic and artisanal food segments, where “authenticity” is a key selling point.
Döhler GmbH, a leading player in the region, has been at the forefront of promoting minimally processed pigments for beverages, confectionery, and dairy products.
The demand for such products reflects German consumers’ emphasis on sustainability and clean food systems, aligning with the nation’s strong regulatory frameworks for food safety and environmental responsibility.
In India, the revival of Ayurvedic principles has catalysed the demand for natural pigments with perceived medicinal benefits. Colors derived from turmeric, beetroot, and hibiscus are increasingly used in food, beverages, and nutraceuticals to align with Ayurvedic health claims.
Indian consumers are drawn to these pigments not only for their natural origin but also for their association with wellness, immunity enhancement, and traditional remedies.
This trend is especially strong in the nutraceuticals and functional beverage sectors, where companies are combining ancient knowledge with modern food processing technologies. For instance, the use of turmeric for its curcumin content not only imparts vibrant yellow color but also serves as an anti-inflammatory agent.
Local producers and global companies, like ADM, are focusing on leveraging India’s rich biodiversity to develop region-specific solutions that appeal to both domestic and international markets looking for wellness-oriented products.
| Segment | Carotenoid Pigments (Pigment Type) |
|---|---|
| Value Share (2024) | 32.8% |
Carotenoid pigments are highly favored in the natural color industry due to their dual functionality, offering both vibrant coloration and health benefits. Found in sources like carrots, paprika, marigold flowers, and tomatoes, carotenoids provide rich hues ranging from yellow to deep red, making them versatile for various applications in beverages, snacks, dairy, and confectionery.
Their natural antioxidant properties, particularly from compounds like beta-carotene, lycopene, and lutein, enhance their appeal, aligning with consumer demands for functional ingredients. Additionally, carotenoids are stable under moderate heat and light conditions, which makes them suitable for processed foods requiring extended shelf life.
This popularity is also tied to their perceived health benefits, such as improving eye health and supporting immune function. Companies are increasingly innovating extraction methods to ensure high-quality and sustainable production of carotenoids. Their wide application potential and health-centric appeal make carotenoids a cornerstone in the evolving natural pigment landscape.
| Segment | Beverages (Functionality) |
|---|---|
| Value Share (2024) | 34.5% |
Natural pigments are extensively used in beverages due to the significant role visual appeal plays in influencing consumer preferences. Beverages, especially those marketed as health-focused or premium, rely on vibrant colors to signal freshness, natural ingredients, and flavor profiles.
Colors derived from sources like beetroot, turmeric, spirulina, and hibiscus are widely adopted to create appealing hues in categories such as juices, energy drinks, flavored waters, and plant-based milk.
The liquid nature of beverages also makes it easier to achieve consistent dispersion and vibrancy with natural pigments, compared to solid food matrices. Additionally, beverage producers are shifting to natural options to align with clean-label and sustainability trends.
Consumers actively seek products that are free from synthetic dyes, associating natural colors with health and authenticity. The combination of aesthetic enhancement, consumer trust, and compatibility with innovative beverage formulations makes natural colors a preferred choice in this sector.
The natural food colors industry is global and relatively saturated with many major players occupying most of the market share. While well-established key players such as Sensient Technologies Corporation, Archer Daniels Midland, Naturex S.A., Döhler GmbH, Symrise AG, Chr. Hansen Holding A/S and others are leading the market for natural food color, McCormick & Company and Kalsec Inc. are also important contributors in developing new products to address the growing needs of natural colors.
These firms are employing different tactics to increase its market share and some of the tactics include new product development and merger/acquisitions. For example, Sensient Technologies has recently released SensiSorb - a series of natural Water Soluble Food color created towards improved Solubility and Stability.
Archer Daniels have been trying to increase its regional coverage and extend to new geographic areas in Asia and South America. Naturex S.A. and Döhler GmbH have been dedicating efforts throughout years to produce new clean label food colors.
Two of natural food colors manufacturers that have been keen on advertising their strength in microbiology and fermentation are Symrise AG and Chr. Hansen Holding A/S. Over time, a McCormick & Company has been erecting its market position by acquiring smaller companies. Kalsec Inc. has been focusing on offering new natural colorants from vegetables and spices in response to the increase in demand for plant based compounds.
With the natural food colors market expanding over the years, these essential participants may want to hone on increasing the product range, implementing sustainable raw materials, as well as extend their market across the international boundaries.
Carotenoid (Beta carotene, Annatto, Lutein, Lycopene), Curcumin, Anthocyanin, Paprika extract, Spirulina extract, Chlorophyll and Carmine are included in the report.
Key functionalities like Dairy Food Products, Beverages, Packaged Food/Frozen Products, Confectionery and Bakery Products are included in the report.
Industry analysis has been carried out in key countries of North America, Latin America, Europe, Middle East and Africa, East Asia, South Asia, and Oceania
Throughout the forecast period, the business landscape is expected to grow at a CAGR of 7.2%.
By 2034, the sales value is expected to be worth USD 3,679.4 million.
Rising vegan trend and awareness about human nutrition are expected to boost sales.
Europe is expected to dominate the global consumption.
Some of the key players in manufacturing include Sensient Technologies Corporation; Archer Daniels Midland; Naturex S.A.; Döhler GmbH; Symrise AG; Chr. Hansen Holding A/S; McCormick & Company; Kalsec Inc.; DDW The Color House Corporation; ROHA Dyechem Pvt. Ltd. (JJT Group); Aakash Chemicals and Dyestuffs; AFIS (Australian Food Ingredient Suppliers); San-Ei Gen F.FI Inc.; GNT International BV (EXBERRY); Adama Agricultural Solutions Ltd. (LycoRed) and few others.
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