Fruit Concentrate Puree Market Trends – Demand & Forecast 2024-2034

Fruit Concentrate Puree Market Overview for 2024 to 2034

The fruit concentrate puree market is evaluated to be sized at USD 1,932.0 million in 2024. During the period from 2024 to 2034, the market is expected to progress at a healthy clip, registering a CAGR of 7.2%. By 2034, the fruit concentrate puree market is anticipated to have reached a value of USD 3,882.2 million.

Fruit Concentrate Puree Market Research Report

• Fruit concentrate puree demand is getting propelled by fitness-conscious younger generations enamored of fruit-based drinks.
• With dieticians recommending more inclusion of fruit into diets, the demand for fruit concentrate puree is soaring.
• Frozen fruit purees are rising in popularity and the increase in their demand is benefitting the market.
• Rise in standards of living is seeing consumers pay more attention to their health, which is invigorating the fruit concentrate puree market.
• Growing use of fruit concentrate purees in snacks of various kinds, including bakery foods and desserts, is increasing the demand for the product.

Attributes	Details
Fruit Concentrate Puree Market Value for 2024	USD 1,932.0 million
Projected Market Value for 2034	USD 3,882.2 million
Value-based CAGR of Market for 2024 to 2034	7.2%

Trends in Fruit Concentrate Puree Market

• Increasing use of fruit concentrate purees in baby food is helping the market’s growth.
• With the amount of people following sugar-less diets, the demand for sugar-free fruit concentrate puree is multiplying.
• Rise in demand for functional food, which includes fruit concentrate puree, is benefitting the market.
• Consumers getting more knowledgeable about the health benefits of fruit-based purees is helping the market to widen its consumer base.
• Increase in demand for food-based products is accompanied by the clamor for diversity in flavor. Thus, an increasing amount of fruits are being used to make concentrate purees.
• Fruit concentrate purees based on berry flavors, such as blackberries and blueberries, are gaining in popularity and the market’s growth is augmented by the berry section.
• Unfavorable climate conditions are putting a strain on the production of fruit and thus the market growth suffers from unavailability and climbing prices of raw materials.

Category-wise Outlook

Cherry is on the top when it comes to the fruit type segment. Fruit concentrate purees with sugar still rule the roost in the market.

Pleasant Taste of Cherry Makes the Puree of the Fruit Popular Among Consumers

Cherry concentrate purees are expected to account for 8.9% of the market share in 2024. Some of the factors influencing the progress of cherry concentrate purees are:

• Pleasing taste and aroma provided by cherries is enamoring the puree of the fruit to consumers. The health benefits of the fruit are the cherry on top.
• Cherry concentrate purees are being put to use to make snacks with bright visually appealing colors, thus enjoying more demand from the confectionary industry.

Attributes	Details
Top Fruit Type	Cherry
Market Share (2024)	8.9%

Fruit Concentrate Puree with Sugar is the Predominant Type of Product in the Market

Fruit concentrate purees with sugar are anticipated to account for 76.2% of the market share in 2024. Some of the reasons for the progress of fruit concentrate purees with sugar are:

• Though the popularity of sugar-free fruit concentrate purees is climbing, sugar-infused versions of the product are still sought to sweeten the deal for consumers.
• Acceleration of the baking goods industry is helping the adoption of fruit concentrate purees with sugar.

Attributes	Details
Top Product Type	With Sugar
Market Share (2024)	76.2%

Country-Wise Analysis

Consumer propensity towards sweet products in the Asia Pacific is increasing the demand for fruit concentrate puree in the region. The ever-expanding food and beverage sector is also helping the market’s cause in the region.

Growing fitness trends in Europe are seeing consumers eat healthier, advancing the market in the region. The popularity of fruit drinks in North America is conducive to the market’s growth in the region.

Countries	CAGR (2024 to 2034)
United States	3.8%
India	9.3%
Japan	5.5%
China	6.2%
Germany	5.2%

Rising Gym Going Culture Heightening the Market’s Demand in the United States

The CAGR of the market for the forecast period in the United States is anticipated to be 3.8%. Some of the factors influencing the growth of the market in the country are:

• With obesity becoming a prominent problem in the United States, more people are hitting gyms. Gym excursions are being supplanted with healthy eating and thus the use of fruit puree concentrate is increasing in the country.
• Consumers in the United States are enamored of variety in fruit-based products and thus fruit concentrate products made from exotic fruits are winning them over.

Multinational Brands Partnering with Local Companies to Introduce Offerings with Fruit Puree in India

The market is expected to have a CAGR of 9.3% in India through 2034. Some of the factors responsible for the growth of the market are:

• Reputed companies are teaming up with local market players to launch fruit-based products with puree in India. For example, McDonald’s teamed with Indian company ITC Ltd. to launch the puree-infused B Natural Mixed Fruit in November 2021.
• Popularity of mango puree is helping the market’s prospects in India.

Consumers in Japan Having a Sweet Tooth Propels the Market in the Country

The market is expected to progress at a CAGR of 5.5% in Japan for the forecast period. Some factors influencing the progress are:

• Japanese consumers are renowned for their affinity towards sweets. Thus, the fruit concentrate puree market is growing through the medium of baked goods and confectioneries in Japan.
• Popularity of rose family fruits like peaches and apples in Japan, makes sure their purees are also developing rapidly in the country. Accordingly, Starbucks launched the GABURI Peach Frappuccino, made from peach puree, in Japan in July 2023.

Expanding Baby Food Market in China Aiding Fruit Concentrate Puree Demand in China

The market is expected to progress at a CAGR of 6.2% in China throughout the forecast period. Some factors influencing the progress are:

• With the lifting of the One Child Policy in China, the baby food industry in China is growing, which is benefitting the demand for the fruit concentrate puree market in the country.
• Foreign baby food brands are capitalizing on the opportunities present in China by expanding their business in the country, for example, HiPP. Thus, there is ever-rising scope for fruit concentrate purees in China.

Germany's Significant Sports Culture Boosting the Market in the Country

The market is expected to progress at a CAGR of 5.2% in Germany. Some factors influencing the progress are:

• With the number of people taking up sports rising rapidly, healthy food consumption too is developing in Germany. Thus, the presence of fruit puree concentrate is becoming more prominent in the country.
• Growing number of people foregoing sugar in Germany is leading to the rapid emergence of sugar-free fruit concentrate puree in the region.

Competitive Landscape in the Fruit Concentrate Puree Market

Market players in the competitive landscape of fruit concentrate purees are focused on product differentiation. One of the reputed companies in the market, SVZ is launching specialized fruit juice blends with concentrate purees.

To compete with the companies at the top, market players are focused on product differentiation. They are also following sustainable and eco-friendly practices to endear their product to consumers.

Recent Developments in the Fruit Concentrate Puree Market

• In February 2024, Watson-Marlow Marlow Fluid Technology Solutions (WMFTS) helped the Republic of North Macedonia-based SOKO Gorica improve its peach concentrate process with their Bredel 25 hose pumps.
• In May 2023, Tree Top Inc. completed the revamping of their facility in Prosser, United States. The revamped facility will concentrate on puree operations.
• In October 2022, iTi Tropicals, Inc. opened a new production facility in Vietnam. The facility will be concentrated on products related to passion fruit, including concentrate purees.
• In September 2022, JBT Corporation launched the FVPGrow and Chopper Blender SE technologies for the manufacturing of fruit purees.
• In September 2020, as part of the takeover process, Milne Fruit Products, Inc. acquired Valley Processing’s puree production facilities.

Key Companies in the Fruit Concentrate Puree Market

• ABC Fruits
• SVZ Industrial Fruit & Vegetable Ingredient
• Ariza b.v.
• Go Fruselva S.L.
• Newberry International Produce Limited
• Grünewald Fruchtsaft GmbH
• Lemonconcentrate S.L.U.

Key Coverage in the Fruit Concentrate Puree Market Report

• Fruit Concentrate Puree Market Forecast
• opportunity assessment for fruit concentrate puree market players
• Fruit Concentrate puree revenue share analysis
• Concentrated fruit puree market share coverage
• Fruit pulp concentrate market comparative analysis with fruit concentrate puree market
• Growth assessment of concentrated fruit puree industry

Table of Content

• 1. Executive Summary
• 2. Market Overview
• 3. Market Background
• 4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
• 5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Fruit Type
  • 5.1. Cherry
  • 5.2. Banana
  • 5.3. Apple
  • 5.4. Mango
  • 5.5. Blackcurrant
  • 5.6. Passion fruit
  • 5.7. Strawberry
  • 5.8. Guava
  • 5.9. Blueberry
  • 5.10. Cranberry
  • 5.11. Others
• 6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Product Type
  • 6.1. With Sugar
  • 6.2. Sugar-Free
• 7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Application
  • 7.1. Beverage
  • 7.2. Baby Food
  • 7.3. Bakery Products
  • 7.4. Sauces & Dressings
  • 7.5. Desserts & Dairy
  • 7.6. Others
• 8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
  • 8.1. North America
  • 8.2. Latin America
  • 8.3. Western Europe
  • 8.4. Eastern Europe
  • 8.5. South Asia and Pacific
  • 8.6. East Asia
  • 8.7. Middle East and Africa
• 9. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 10. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 11. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 12. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 13. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 14. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 15. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
• 16. Key Countries Market Analysis
• 17. Market Structure Analysis
• 18. Competition Analysis
  • 18.1. Agra Juice GmbH
  • 18.2. China Huiyuan Juice Group Ltd.
  • 18.3. Cobell Ltd
  • 18.4. Doehler GmbH
  • 18.5. Fenix S.A.
  • 18.6. Grunewald Fruchtsaft GmbH
  • 18.7. Kerr Concentrates Inc.
  • 18.8. Tianjin Kunyu International Co. Ltd.
  • 18.9. Tree Top Inc.
  • 18.10. Watt's S.A.
• 19. Assumptions & Acronyms Used
• 20. Research Methodology