E-tailing Solutions Market - Key Research Findings

  • Global e-tailing solutions market size in 2020 is estimated to be valued upto US$ 12 Bn
  • E-tailing solutions market is expected to register a CAGR of 14% during the forecast period of 2020-2030
  • Continuous advancements and developments of e-commerce platforms integrated with technologies like artificial intelligence, machine learning, and analytics makes to enable market to widen its scope
  • East Asia and North America will continue to be among the prominent regional markets for e-tailing solution providers with increased consumer preference for convenient spending
  • COVID-19 positively impacts e-tailing solutions market as demand for safe shopping rises

Consumer-centric Approach and Intuitive Interface Make E-tailing Solutions an Obvious Choice for Shopping

Internet proliferation has been backbone of e-tailing solutions market, enabling service providers to reach wider audience with each passing year. With unfaltering support from the e-commerce industry, brands have successfully catered to every consumer segment though online retail. Study suggests that 30% of consumer spending was recorded online, which makes it significant number that demands a deeper look.

Ability to tailor services and deliveries to the needs of the consumers have won the e-tailing solutions market an unprecedented response. For instance, ability to opt for premium services with yearly fees has given consumers slight autonomy over deliveries.

Today, role of e-tailing solution providers in revolutionizing retail space has given SMEs an international exposure, facilitating their growth and domestic GDPs. Credit for uplifting B2B and B2C logistics and services must be given to e-tailing solution providers who have helped brands to overcome geographical complexities in many parts of the world with the help of ecommerce.

Establishment of own last mile deliveries, especially tough terrains, has won this companies a wider, loyal consumer base. Needless to say, this has been enabled by improved connectivity, especially in the developing parts of the world. Their adaptability in the recent crisis has been commendable with extension of their essential services to cater to the dire need of protective gears and sanitation materials.

E-tailing companies are continuously focused on the development of customer-centric e-tailing platforms with the option of regional language instructions and regional language Chabot for end-to-end assistance. Development of intuitive e-tailing interfaces for quick searches and navigation have played a pivotal role in turning the game around for some vendors.

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Big Data Delivers Insights to Change the Game to E-tailing Vendors

The growth of Big Data has led to a paradigm shift in the e-tailing space. Solution providers are using copious amount of data to answer complex questions about consumer behavior. The disruptive growth e-tailing and its high momentum are attributable to continuous and rigorous data analysis.

Smartphones with internet, that are constantly surfing, are gathering information about consumer choices, time of shopping, price consciousness, and location changes, feeding valuable information for formulating Big Data analytics. These analytics have been the guiding force behind the gargantuan success of e-tailing vendors that cleverly cater to consumer preferences by structuring the gathered data to offer best brands, selling best products, at the best prices, and in the most convincing ways.

AI Joins the Game with Remarkable Intelligent Insights

The role of AI in development of e-tailing market has been stupendous as it has been carefully observing the human interactions, desires, and needs and assessing it for creating a positive impact on the business. AI has contextualized and narrowed-down understandings to offer accurate result of desired products in the virtual world.

The AI software is designed to leverage machine learning to improve tagging and organizing to offer visual searches that are correctly labelled. The abilities of AI such as natural language processing, machine learning, and knowledge learning have been deployed to yield bigger business.

Amazon, key player in the e-tailing market, has been an early adopter of AI technology to business efficiencies. The company has deployed AI to understand the willingness of consumers to buy a specific product to enabling cashless transactions on deliveries. Using smart technologies to understand the context of consumer’s behaviour has been the prime focus on companies operating in the e-commerce industry. By the end of 2030, companies are projected 10-12% of their entire research and development expenditure on blockchain and AI abilities to improve market penetration.

Online Grocery Sellers Emerge as Biggest Clients to E-tailing Companies

As more and more consumers got internet-habituated in the past decade, it opened a growth avenue for the market with online grocery shopping. Neighborhood grocery stores in urban spaces have had a tough competition from e-tailing vendors. While the migration might about be 100%, it definitely has increasing Y-o-Y.

E-tailing companies are working on models to help local vendors quickly sell perishable items, resolving supply chain issues, and retaining a steady consumer base. Convenient option of choosing delivering timings and ability to reduce chores given the hectic nature of urban lifestyles has also promoted e-tailing vendors to tap into the market.

Farmers and other SMEs have been the biggest beneficiaries of growing reach of e-tailing services in urban landscapes. Ability to consume fresh farm produce and elimination of middlemen in most cases have been welcomed by sellers and consumers, giving the e-tailing market a shot in the arm. By the end of 2030, the food and beverages segment is projected to account for 30% of e-tail, largely driven by sale of groceries.

Sudip Saha
Sudip Saha

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How COVID-19 Worked in Favor of E-tailing Solution Providers

Urgent lockdowns that led to panic buying, have reiterated the place of e-tailing in daily lives. In the coming months, as social distancing will remain imperative to safety, e-tailing solution providers will prove to an essential service for making a far-reaching impact on retailing.

COVID-19 has negatively impacted the sale of non-essential goods on e-tailing shopping portals. However, it equally highlighted the role these vendors are projected to play in safe shopping by ensuring less crowding in shopping areas and safe door-to-door delivery. Thus, in the coming months, COVID-19 will reinforce a positive perception of e-tailing vendors, boosting their role in the overall economy.

Grocery shopping has emerged as the key segment amidst the pandemic, as shoppers have relied on timely deliveries without exposing themselves to the outside world.

Region-wise Analysis: South Asia & Pacific to Grow at Fastest Rate as E-commerce becomes Ubiquitous

The incremental $ opportunity of North America is estimated at 7.4 Bn during the forecast period of 2020 to 2030. On the other hand, East Asia’s incremental $ opportunity is estimated at 10.7 Bn as the region boasts an expanding population base. Increasing investments in encouraging online shopping are also projected to favor East Asia’s sizeable progress.

South Asia & Pacific region market holds 1/3rd of the overall market as the population base remains uncontested. The relentless penetration of internet, improved connectivity, and growing pool of tech-savvy population have made a major contribution to the market.

E-tailing sector in this region is dominated by B2B transactions. However, with big entrants such as Amazon, the perception towards B2C has changed considerably. As countries in this part of the world largely operate on tourism, this segment has come to play a critical role.

Improved inventory management, supply chain, minimising wastages, and improved customer experience in emerging economies of China and India have also favoured market growth in recent years. E-tailing has flourished in these particular countries with direct and indirect generation of employment, improving purchasing power and standard of living.

Development of applications that are sensitive to cultural and language diversity especially in a country like India has drastically led to expansion of market in question.

The impact of e-tailing can be felt across verticals in these regions as it has prompted growth of allied industries and entrepreneurship.

E-tailing Solutions Market

 

East Asia and North America is the dominating region in the e-tailing market as the trend of online shopping has strengthened. Companies are continuously focused on the integration and development of Chatbot and voice-based search with e-tailing platforms to attract new customers. Companies are increasing the adoption of omnichannel networks to link physical and online stores with the e-commerce platform.

Customer demand for flexibility and choice is driving the speed of technology innovation in e-commerce. Merchants and customers are increasingly using digital currency to make contributing, transactions to their growth and influence.

Growth of blockchain technology for payments and cryptocurrency like bitcoin, the secure peer-to-peer payment ecosystem for ecommerce transactions would growth to a large extent, impacting the market growth.

Major E-tailing Solutions Vendors:

  • Shopify Inc.
  • Salesforce.com, Inc.
  • Oracle
  • Digital River, Inc.
  • WooCommerce
  • BigCommerce Pty. Ltd.
  • Adobe
  • eComchain
  • Elastic Path Software Inc.
  • VTEX
  • Sitecore
  • Skava
  • Kentico Software
  • SAP
  • Wix.com, Inc.

Global E-tailing Market: The Way Forward

In the coming months, every shopper will prioritize safety, making e-tailing solutions providers an important part of shopping experience. From luxury to grocery brands, e-tailing is poised to take the world by the storm with social distancing becoming the new normal.

Analysts at Future Market Insights predict that the global e-tailing market will touch a valuation of US$ 45,561.7 Bn by 2030. This growth will a result of strong logistics and incredible usage of AI that delivers exact consumer sentiment to understand demand patterns.

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E-tailing Solutions Market: Segmentation

The global e-tailing solutions market is segmented in detail to cover every aspect of the market, and present a complete market intelligence approach to readers.

Solution:

  • E-commerce Platform
  • E-commerce APIs
  • Services
    • Professional Services
      • Design, Integration & Implementation
      • Consulting
      • Support & Maintenance
    • Managed Services

Vertical:

  • Food & Beverages
  • Fashion & Apparel
  • Health & Beauty
  • Electronics
  • Automotive
  • Home & Furniture
  • Others

Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia & Pacific
  • Middle East & Africa

Frequently Asked Questions

What is the CAGR for the E-tailing Solutions Market?

The E-tailing solutions market is likely to record a CAGR of 14% through 2032.

How much Valuation can be Expected by 2032?

The E-tailing solutions market size is expected to be US$ 57.81 Bn by 2032.

How much is the Growth Potential of the E-tailing Solutions Market?

The E-tailing solutions market share is likely to grow over US$ 15.6 Bn in 2022.

Which is the Dominant E-tailing Solutions Market?

North America is the leading E-tailing solutions market.

Table of Content
1. Executive Summary
    1.1. Global Market Outlook
    1.2. Demand Side Trends
    1.3. Supply Side Trends
    1.4. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Key Market Trends
    3.1. Key Trends Impacting the Market
    3.2. Innovation / Development Trends
    3.3. Key Success Factors
4. Global E-tailing Solutions Market - Pricing Analysis    
    4.1. Pricing Analysis, By Subscription Models
        4.1.1. Monthly Subscription
        4.1.2. Annual Subscription
    4.2. Global Average Pricing Analysis Benchmark
5. E-tailing Solutions Market, Business Models
    5.1. Business-to-Business (B2B) E-tailing Solutions
    5.2. Business-to-Consumer (B2C) E-tailing Solutions
    5.3. Consumer-to-Business (C2B) E-tailing Solutions
    5.4. Consumer-to-Consumer (C2C) E-tailing Solutions
6. COVID-19 Pandemic Crisis Impact Analysis
    6.1. Impact of COVID-19 Pandemic Crisis on E-commerce Industry
    6.2. Current Economic Projection and Probable Impact on GDP
    6.3. Current Impact on E-tailing Solutions Market (2020)
    6.4. Future Impact on E-tailing Solutions Market (Next 1-3 Years)
    6.5. Recovery Scenario (Short Term/Mid Term/Long Term Impact)
7. Market Structure Analysis
    7.1. Market Analysis by Tier of Companies
    7.2. Market Concentration
    7.3. Market Share Analysis of Top Players
    7.4. Market Presence Analysis
        7.4.1. Regional footprint by Players
        7.4.2. Solution footprint by Players
        7.4.3. Channel footprint by Players
8. Global E-tailing Solutions Market Demand (in Value in US$ Mn) Analysis 2015-2019 and Forecast, 2020-2030
    8.1. Historical Market Value (US$ Mn) Analysis, 2015-2019
    8.2. Current and Future Market Value (US$ Mn) Projections, 2020-2030
        8.2.1. Y-o-Y Growth Trend Analysis
        8.2.2. Absolute $ Opportunity Analysis
9. Market Background
    9.1. Macro-Economic Factors
        9.1.1. Global GDP Growth Outlook
        9.1.2. Global E-commerce Market Outlook
    9.2. Forecast Factors - Relevance & Impact
        9.2.1. Historic Growth Rate of E-commerce Solution Providers
        9.2.2. Impact of COVID-19 Pandemic Outbreak on E-commerce Industry
        9.2.3. Increasing Demand for E-commerce Platform across Industries
    9.3. Value Chain
    9.4. Market Dynamics
        9.4.1. Drivers
        9.4.2. Restraints
        9.4.3. Opportunities
10. E-tailing Solutions Market, Use-Cases Analysis
    10.1. How a leading B2C gaming product company increased their online revenue by more than 100%
    10.2. How a leading computer manufacturer increased their online sales to regional markets
    10.3. How a major fashion and apparel company increased their online conversion rate by more than 300%
    10.4. Others Use-Cases
11. Global E-tailing Solutions Market Analysis 2015-2019 and Forecast 2020-2030, by Solution
    11.1. Introduction / Key Findings
    11.2. Historical Market Size (US$ Mn) Analysis by Solution, 2015 - 2019
    11.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Solution, 2020 - 2030
        11.3.1. E-commerce Platform
        11.3.2. E-commerce APIs
        11.3.3. Services
            11.3.3.1. Professional Services
                11.3.3.1.1. Design, Integration & Implementation
                11.3.3.1.2. Consulting
                11.3.3.1.3. Support & Maintenance
            11.3.3.2. Managed Services
    11.4. Market Attractiveness Analysis by Solution
12. Global E-tailing Solutions Market Analysis 2015-2019 and Forecast 2020-2030, by Vertical
    12.1. Introduction / Key Findings
    12.2. Historical Market Size (US$ Mn) Analysis by Vertical, 2015 - 2019
    12.3. Current and Future Market Size (US$ Mn) Analysis and Forecast By Vertical, 2020 - 2030
        12.3.1. Food & Beverages
        12.3.2. Fashion & Apparel
        12.3.3. Health & Beauty
        12.3.4. Electronics
        12.3.5. Automotive
        12.3.6. Home & Furniture
        12.3.7. Others
    12.4. Market Attractiveness Analysis by Vertical
13. Global E-tailing Solutions Market Analysis 2015-2019 and Forecast 2020-2030, by Region
    13.1. Introduction / Key Findings
    13.2. Historical Market Size (US$ Mn) Analysis by Region, 2015 - 2019
    13.3. Current Market Size (US$ Mn) Analysis and Forecast By Region, 2020 - 2030
        13.3.1. North America
        13.3.2. Latin America
        13.3.3. Europe
        13.3.4. East Asia
        13.3.5. South Asia & Pacific
        13.3.6. Middle East & Africa
    13.4. Market Attractiveness Analysis by Region
14. North America E-tailing Solutions Market Analysis 2015-2019 and Forecast 2020-2030
    14.1. Introduction
    14.2. Historical Market Size (US$ Mn) Trend Analysis by Market Taxonomy, 2015 - 2019
    14.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2020 - 2030
        14.3.1. By Solution
        14.3.2. By Vertical
        14.3.3. By Country
            14.3.3.1. U.S.
            14.3.3.2. Canada
    14.4. Market Attractiveness Analysis
        14.4.1. By Solution
        14.4.2. By Vertical
        14.4.3. By Country
    14.5. Market Trends
    14.6. Key Market Participants - Intensity Mapping
15. Latin America E-tailing Solutions Market Analysis 2015-2019 and Forecast 2020-2030
    15.1. Introduction
    15.2. Historical Market Size (US$ Mn) Trend Analysis by Market Taxonomy, 2015 - 2019
    15.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2020 - 2030
        15.3.1. By Solution
        15.3.2. By Vertical
        15.3.3. By Country
            15.3.3.1. Brazil
            15.3.3.2. Mexico
            15.3.3.3. Rest of Latin America
    15.4. Market Attractiveness Analysis
        15.4.1. By Solution
        15.4.2. By Vertical
        15.4.3. By Country
    15.5. Market Trends
    15.6. Key Market Participants - Intensity Mapping
16. Europe E-tailing Solutions Market Analysis 2015-2019 and Forecast 2020-2030
    16.1. Introduction
    16.2. Historical Market Size (US$ Mn) Trend Analysis by Market Taxonomy, 2015 - 2019
    16.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2020 - 2030
        16.3.1. By Solution
        16.3.2. By Vertical
        16.3.3. By Country
            16.3.3.1. Germany
            16.3.3.2. Italy
            16.3.3.3. France
            16.3.3.4. U.K.
            16.3.3.5. Spain
            16.3.3.6. BENELUX
            16.3.3.7. Russia
            16.3.3.8. Rest of Europe
    16.4. Market Attractiveness Analysis
        16.4.1. By Solution
        16.4.2. By Vertical
        16.4.3. By Country
    16.5. Market Trends
    16.6. Key Market Participants - Intensity Mapping
17. East Asia E-tailing Solutions Market Analysis 2015-2019 and Forecast 2020-2030
    17.1. Introduction
    17.2. Historical Market Size (US$ Mn) Trend Analysis by Market Taxonomy, 2015 - 2019
    17.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2020 - 2030
        17.3.1. By Solution
        17.3.2. By Vertical
        17.3.3. By Country
            17.3.3.1. China
            17.3.3.2. Japan
            17.3.3.3. South Korea
    17.4. Market Attractiveness Analysis
        17.4.1. By Solution
        17.4.2. By Vertical
        17.4.3. By Country
    17.5. Market Trends
    17.6. Key Market Participants - Intensity Mapping
18. South Asia & Pacific E-tailing Solutions Market Analysis 2015-2019 and Forecast 2020-2030
    18.1. Introduction
    18.2. Historical Market Size (US$ Mn) Trend Analysis by Market Taxonomy, 2015 - 2019
    18.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2020 - 2030
        18.3.1. By Solution
        18.3.2. By Vertical
        18.3.3. By Country
            18.3.3.1. India
            18.3.3.2. ASEAN
            18.3.3.3. Australia and New Zealand
    18.4. Market Attractiveness Analysis
        18.4.1. By Solution
        18.4.2. By Vertical
        18.4.3. By Country
    18.5. Market Trends
    18.6. Key Market Participants - Intensity Mapping
19. Middle East and Africa E-tailing Solutions Market Analysis 2015-2019 and Forecast 2020-2030
    19.1. Introduction
    19.2. Historical Market Size (US$ Mn) Trend Analysis by Market Taxonomy, 2015 - 2019
    19.3. Market Size (US$ Mn) Forecast By Market Taxonomy, 2020 - 2030
        19.3.1. By Solution
        19.3.2. By Vertical
        19.3.3. By Country
            19.3.3.1. GCC Countries
            19.3.3.2. Turkey
            19.3.3.3. South Africa
    19.4. Market Attractiveness Analysis
        19.4.1. By Solution
        19.4.2. By Vertical
        19.4.3. By Country
    19.5. Market Trends
    19.6. Key Market Participants - Intensity Mapping
20. Key Countries Analysis- E-tailing Solutions Market
    20.1. U.S. E-tailing Solutions Market Analysis
        20.1.1. By Solution
        20.1.2. By Vertical
    20.2. Canada E-tailing Solutions Market Analysis
        20.2.1. By Solution
        20.2.2. By Vertical
    20.3. Mexico E-tailing Solutions Market Analysis
        20.3.1. By Solution
        20.3.2. By Vertical
    20.4. Brazil E-tailing Solutions Market Analysis
        20.4.1. By Solution
        20.4.2. By Vertical
    20.5. Germany E-tailing Solutions Market Analysis
        20.5.1. By Solution
        20.5.2. By Vertical
    20.6. France E-tailing Solutions Market Analysis
        20.6.1. By Solution
        20.6.2. By Vertical
    20.7. Italy E-tailing Solutions Market Analysis
        20.7.1. By Solution
        20.7.2. By Vertical
    20.8. Spain E-tailing Solutions Market Analysis
        20.8.1. By Solution
        20.8.2. By Vertical
    20.9. U.K. E-tailing Solutions Market Analysis
        20.9.1. By Solution
        20.9.2. By Vertical
    20.10. BENELUX E-tailing Solutions Market Analysis
        20.10.1. By Solution
        20.10.2. By Vertical
    20.11. Russia E-tailing Solutions Market Analysis
        20.11.1. By Solution
        20.11.2. By Vertical
    20.12. China E-tailing Solutions Market Analysis
        20.12.1. By Solution
        20.12.2. By Vertical
    20.13. Japan E-tailing Solutions Market Analysis
        20.13.1. By Solution
        20.13.2. By Vertical
    20.14. South Korea E-tailing Solutions Market Analysis
        20.14.1. By Solution
        20.14.2. By Vertical
    20.15. India E-tailing Solutions Market Analysis
        20.15.1. By Solution
        20.15.2. By Vertical
    20.16. ASEAN E-tailing Solutions Market Analysis
        20.16.1. By Solution
        20.16.2. By Vertical
    20.17. Australia and New Zealand E-tailing Solutions Market Analysis
        20.17.1. By Solution
        20.17.2. By Vertical
    20.18. GCC Countries E-tailing Solutions Market Analysis
        20.18.1. By Solution
        20.18.2. By Vertical
    20.19. Turkey E-tailing Solutions Market Analysis
        20.19.1. By Solution
        20.19.2. By Vertical
    20.20. South Africa E-tailing Solutions Market Analysis
        20.20.1. By Solution
        20.20.2. By Vertical
21. Competitive Analysis
    21.1. Competition Dashboard
    21.2. Pricing Analysis by Competition
    21.3. Competition Deep Dive
        21.3.1. Oracle
            21.3.1.1. Business Overview
            21.3.1.2. Product & Service Portfolio
            21.3.1.3. Profitability by Market Segments (Business Segment/Region)
            21.3.1.4. Sales Footprint
            21.3.1.5. Strategy Overview
                21.3.1.5.1. Marketing Strategy
                21.3.1.5.2. Product Strategy
                21.3.1.5.3. Channel Strategy
        21.3.2. SAP
            21.3.2.1. Business Overview
            21.3.2.2. Product & Service Portfolio
            21.3.2.3. Profitability by Market Segments (Business Segment/Region)
            21.3.2.4. Sales Footprint
            21.3.2.5. Strategy Overview
                21.3.2.5.1. Marketing Strategy
                21.3.2.5.2. Product Strategy
                21.3.2.5.3. Channel Strategy
        21.3.3. Shopify Inc.
            21.3.3.1. Business Overview
            21.3.3.2. Product & Service Portfolio
            21.3.3.3. Profitability by Market Segments (Business Segment/Region)
            21.3.3.4. Sales Footprint
            21.3.3.5. Strategy Overview
                21.3.3.5.1. Marketing Strategy
                21.3.3.5.2. Product Strategy
                21.3.3.5.3. Channel Strategy
        21.3.4. Salesforce.com, Inc.
            21.3.4.1. Business Overview
            21.3.4.2. Product & Service Portfolio
            21.3.4.3. Profitability by Market Segments (Business Segment/Region)
            21.3.4.4. Sales Footprint
            21.3.4.5. Strategy Overview
                21.3.4.5.1. Marketing Strategy
                21.3.4.5.2. Product Strategy
                21.3.4.5.3. Channel Strategy
        21.3.5. Digital River, Inc.
            21.3.5.1. Business Overview
            21.3.5.2. Product & Service Portfolio
            21.3.5.3. Profitability by Market Segments (Business Segment/Region)
            21.3.5.4. Sales Footprint
            21.3.5.5. Strategy Overview
                21.3.5.5.1. Marketing Strategy
                21.3.5.5.2. Product Strategy
                21.3.5.5.3. Channel Strategy
        21.3.6. Wix.com, Inc.
            21.3.6.1. Business Overview
            21.3.6.2. Product & Service Portfolio
            21.3.6.3. Profitability by Market Segments (Business Segment/Region)
            21.3.6.4. Sales Footprint
            21.3.6.5. Strategy Overview
                21.3.6.5.1. Marketing Strategy
                21.3.6.5.2. Product Strategy
                21.3.6.5.3. Channel Strategy
        21.3.7. WooCommerce
            21.3.7.1. Business Overview
            21.3.7.2. Product & Service Portfolio
            21.3.7.3. Profitability by Market Segments (Business Segment/Region)
            21.3.7.4. Sales Footprint
            21.3.7.5. Strategy Overview
                21.3.7.5.1. Marketing Strategy
                21.3.7.5.2. Product Strategy
                21.3.7.5.3. Channel Strategy
        21.3.8. BigCommerce Pty. Ltd.
            21.3.8.1. Business Overview
            21.3.8.2. Product & Service Portfolio
            21.3.8.3. Profitability by Market Segments (Business Segment/Region)
            21.3.8.4. Sales Footprint
            21.3.8.5. Strategy Overview
                21.3.8.5.1. Marketing Strategy
                21.3.8.5.2. Product Strategy
                21.3.8.5.3. Channel Strategy
        21.3.9. eComchain
            21.3.9.1. Business Overview
            21.3.9.2. Product & Service Portfolio
            21.3.9.3. Profitability by Market Segments (Business Segment/Region)
            21.3.9.4. Sales Footprint
            21.3.9.5. Strategy Overview
                21.3.9.5.1. Marketing Strategy
                21.3.9.5.2. Product Strategy
                21.3.9.5.3. Channel Strategy
        21.3.10. Craigslist Magento (Adobe)
            21.3.10.1. Business Overview
            21.3.10.2. Product & Service Portfolio
            21.3.10.3. Profitability by Market Segments (Business Segment/Region)
            21.3.10.4. Sales Footprint
            21.3.10.5. Strategy Overview
                21.3.10.5.1. Marketing Strategy
                21.3.10.5.2. Product Strategy
                21.3.10.5.3. Channel Strategy
        21.3.11. Elastic Path Software Inc.
            21.3.11.1. Business Overview
            21.3.11.2. Product & Service Portfolio
            21.3.11.3. Profitability by Market Segments (Business Segment/Region)
            21.3.11.4. Sales Footprint
            21.3.11.5. Strategy Overview
                21.3.11.5.1. Marketing Strategy
                21.3.11.5.2. Product Strategy
                21.3.11.5.3. Channel Strategy
        21.3.12. Episerver
            21.3.12.1. Business Overview
            21.3.12.2. Product & Service Portfolio
            21.3.12.3. Profitability by Market Segments (Business Segment/Region)
            21.3.12.4. Sales Footprint
            21.3.12.5. Strategy Overview
                21.3.12.5.1. Marketing Strategy
                21.3.12.5.2. Product Strategy
                21.3.12.5.3. Channel Strategy
        21.3.13. Unilog Content Solutions Pvt. Ltd.
            21.3.13.1. Business Overview
            21.3.13.2. Product & Service Portfolio
            21.3.13.3. Profitability by Market Segments (Business Segment/Region)
            21.3.13.4. Sales Footprint
            21.3.13.5. Strategy Overview
                21.3.13.5.1. Marketing Strategy
                21.3.13.5.2. Product Strategy
                21.3.13.5.3. Channel Strategy
        21.3.14. Sitecore
            21.3.14.1. Business Overview
            21.3.14.2. Product & Service Portfolio
            21.3.14.3. Profitability by Market Segments (Business Segment/Region)
            21.3.14.4. Sales Footprint
            21.3.14.5. Strategy Overview
                21.3.14.5.1. Marketing Strategy
                21.3.14.5.2. Product Strategy
                21.3.14.5.3. Channel Strategy
        21.3.15. Kooomo, SaaS Ltd
            21.3.15.1. Business Overview
            21.3.15.2. Product & Service Portfolio
            21.3.15.3. Profitability by Market Segments (Business Segment/Region)
            21.3.15.4. Sales Footprint
            21.3.15.5. Strategy Overview
                21.3.15.5.1. Marketing Strategy
                21.3.15.5.2. Product Strategy
                21.3.15.5.3. Channel Strategy
        21.3.16. Skava
            21.3.16.1. Business Overview
            21.3.16.2. Product & Service Portfolio
            21.3.16.3. Profitability by Market Segments (Business Segment/Region)
            21.3.16.4. Sales Footprint
            21.3.16.5. Strategy Overview
                21.3.16.5.1. Marketing Strategy
                21.3.16.5.2. Product Strategy
                21.3.16.5.3. Channel Strategy
        21.3.17. VTEX
            21.3.17.1. Business Overview
            21.3.17.2. Product & Service Portfolio
            21.3.17.3. Profitability by Market Segments (Business Segment/Region)
            21.3.17.4. Sales Footprint
            21.3.17.5. Strategy Overview
                21.3.17.5.1. Marketing Strategy
                21.3.17.5.2. Product Strategy
                21.3.17.5.3. Channel Strategy
        21.3.18. Kentico Software
            21.3.18.1. Business Overview
            21.3.18.2. Product & Service Portfolio
            21.3.18.3. Profitability by Market Segments (Business Segment/Region)
            21.3.18.4. Sales Footprint
            21.3.18.5. Strategy Overview
                21.3.18.5.1. Marketing Strategy
                21.3.18.5.2. Product Strategy
                21.3.18.5.3. Channel Strategy
22. Assumptions and Acronyms Used
23. Research Methodology
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