The global Market For Air Freshener is estimated to be worth USD 15.47 billion in 2023 and is anticipated to reach a value of USD 28.72 billion by 2033. Sales are projected to rise at a CAGR of 6.4% over the forecast period between 2023 and 2033. The revenue generated by the industry in 2022 was USD 13.63 billion. The industry is anticipated to exhibit a Y-o-Y growth of 4.9% in 2024.
Key Market Highlights
Organic Air Fresheners to Gain Popularity in Urban Areas all Around the World
Increasing awareness of the potential dangers of synthetic substances to health and the environment increases demand for natural products, even extending to air fresheners.
These natural options contain essential oils and plant extracts, among other natural ingredients that make them much safer than their conventional counterparts, which may contain chemicals like aluminum or parabens.
The natural air freshener market has similarly seen a boost, with many perceiving them to be more authentic and fragrant than their synthetic options.
| Attributes | Key Statistics |
|---|---|
| Expected Base Year Value (2023) | USD 15.47 billion |
| Anticipated Forecast Value (2033) | USD 28.72 billion |
| Estimated Growth (2023 to 2033) | 6.4% CAGR |
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The air freshener market heavily relies on consumer spending patterns and the housing market's performance worldwide. The air freshener market heavily relies on the spending behavior of the consumers and the performance of the housing market across the globe.
The more people are inclined towards the scented environment, the higher would be the demand for such an air freshener in the market.
In recent years, the air fresheners market has witnessed a range of levels that keep witnessing the highs and lows of the market.
The market had been sustaining growth before the world was hit by the pandemic, given the recessionary economies and low disposable incomes in emerging economies. The onset of the pandemic caused a decline in demand within the market, attributed to disruptions within the supply chain during the first phases.
| Attributes | Key Statistics |
|---|---|
| Expected Base Year Value (2018) | USD 11.00 billion |
| Anticipated Forecast Value (2022) | USD 13.63 billion |
| Estimated Growth (2018 to 2022) | 5.5% CAGR |
Active diffusers, also known as smart or electronic diffusers are garnering much attention in the global air fresheners industry. These devices use advanced technology to disperse fragrance into the air, which creates a welcoming environment in the room.
Their demand in the millennial population is also increasing because they can be easily controlled via most electronic devices such as smartphones, computers, and even smartwatches. This convenience and the user-friendly features have led to increased sales of active diffusers in the global market.
| Attributes | Details |
|---|---|
| Diffuser | Active |
| Market share | 67.50% |
The air freshener market, based on diffusers, is segmented into active and passive, where the former dominates the market with an overall share of 67.50%. The surge in the demand for active diffusers can also be attributed to the growing adoption of smart home setups in the urban landscape.
These diffusers can be paired with any of these devices and can be controlled through voice commands. They are also financially efficient, making them an excellent choice for price-sensitive consumers.
Room sprays have been in the market for decades and have held a strong foothold in people's daily lives. Despite the emergence of odor control solutions in the market, people all around the market readily prefer room sprays due to their convenience and ease of use.
Unlike other forms of air fresheners that require installation or continuous maintenance, room sprays offer a quick and hassle-free solution to create a pleasant environment.
| Attributes | Details |
|---|---|
| Product Type | Room Sprays |
| Market share | 54.30% |
The market for air fresheners can be segmented into sprays, electric fresheners, gels, etc., where sprays hold a majority revenue share of 54.30%. Their demand in the global market can also be attributed to the fact that they come in a wide range of fragrances.
Room sprays are easy to carry and easily store and distribute to consumers. Their demand in the market is also due to its versatility in applications as it is used in various settings like rooms, cabins, cars, etc.
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| Countries | CAGR |
|---|---|
| Australia | 13.00% |
| Singapore | 12.50% |
| India | 11.00% |
| Japan | 10.10% |
| China | 9.80% |
Air fresheners are in high demand in these urban areas because more than half the Australian population lives in the coastal areas where the temperature is humid.
In catering to such a vast demand, the air freshener industry in Australia has invested billions of dollars in developing air fresheners with a specification that would suit Australian customers' preferences and need requirements.
There have also been some international big names in the air freshener industry that have shifted their attention towards the Australian market.
The market for air fresheners in Australia is anticipated to showcase a significant expansion with a growth rate of 13.00% through the forecast period of 2023 to 2033. Knowing Australia's potential market opportunities, these global brands have established a significant presence there.
Singapore is one of the few nations with a very high population density, which intensifies the need for air fresheners to maintain clean and pleasant indoor environments. The per capita income of Singapore residents is also high compared to other nations, making room fragrance products and appliances easily feasible.
The air freshener market in Singapore is estimated to reflect a robust growth of 12.50% through the forecast period 2023 to 2033. This makes Singapore one of the most hygienic countries in the world. This very hygienic culture and cleanliness have also raised the demand for an air freshener product in the country.
Recently, due to the rising initiatives taken by the government, India has been pacing through rapid industrialization and urbanization. Modern architectural methods have built up the corporate infrastructure that requires robust installation of odor control solutions like electric fresheners and mystifiers.
Majorly, the adoption of air fresheners market in India is rising due to the rising corporate institutions like offices, halls, co-working spaces, etc.
The Indian air freshener market is expected to grow at a noticeable rate of 11.00% for 2023 to 2033. Along with this, the growing influence of Western office cultures and settings has also influenced the air freshener market in India in recent years.
Japan is very keen on cleanliness and good smells in their homes, public, and even workplaces. The 'kirei-sabi' effect has been influential in the air freshener market of Japan for many years. Air fresheners can be used to help prevent unpleasant odors and keep one's house or workplace smelling nice.
The air freshener market in Japan is expected to experience an impressive expansion at a CAGR of 10.10% during the forecast period 2023 to 2033.
China faces many air quality challenges due to industrialization, car emissions, and other factors. The country indicated that the rate of air pollution is high, frequently causing disgust odors, and discomforts.
Consumers use air fresheners in China to fight these problems. Air fresheners are the main tool for fighting against poor odor and creating a more pleasant and refreshing atmosphere of air for the indoor environment.
It is anticipated that the China air freshener market will swell at a considerable CAGR of 9.80% from 2023 to 2033.
The air freshener market has already reached saturation, where it calls for innovative ideas and approaches from the key market players. The industry has already witnessed its revolution with the emergence of electric diffusers and organic air fresheners.
Global brands catering to consumers worldwide have a strong foothold in the market, making it challenging for new entrants to survive. Start-ups strategize their brandings under organic, natural, or untreated fragrances, attracting niche consumers in limited numbers.
Recent Developments
The air freshener market is anticipated to register a CAGR of 6.40% from 2023 to 2033.
Sprays/Aerosols dominate the market with a share of 54.30%.
Australia is the leading country, with a growth rate of 13.00% CAGR.
As of 2023, the air freshener market holds a valuation of USD 15.47 billion.
The market is expected to be worth around USD 28.72 billion by 2033.
| Estimated Market Size (2023E) | USD 583.2 Million |
|---|---|
| Projected Market Valuation (2033F) | USD 762.2 Million |
| Value-based CAGR (2023 to 2033) | ~2.7% |
| Market Estimated Size (2022E) | USD 1,291.1 Million |
|---|---|
| Projected Market Valuation (2032F) | USD 1,770.8 Million |
| Value-based CAGR (2022 to 2032) | 3.2% |
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Air Freshener Market
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