The global market for air freshener is estimated to be worth USD 15.47 billion in 2023 and is anticipated to reach a value of USD 28.72 billion by 2033. Sales are projected to rise at a CAGR of 6.4% over the forecast period between 2023 and 2033. The revenue generated by the industry in 2022 was USD 13.63 billion. The industry is anticipated to exhibit a Y-o-Y growth of 4.9% in 2024.
Key Market Highlights
Organic Air Fresheners to Gain Popularity in Urban Areas all Around the World
Increasing awareness of the potential dangers of synthetic substances to health and the environment increases demand for natural products, even extending to air fresheners. These natural options contain essential oils and plant extracts, among other natural ingredients that make them much safer than their conventional counterparts, which may contain chemicals like aluminum or parabens.
The natural air freshener market has similarly seen a boost, with many perceiving them to be more authentic and fragrant than their synthetic options.
| Attributes | Key Statistics |
|---|---|
| Expected Base Year Value (2023) | USD 15.47 billion |
| Anticipated Forecast Value (2033) | USD 28.72 billion |
| Estimated Growth (2023 to 2033) | 6.4% CAGR |
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The air freshener market heavily relies on consumer spending patterns and the housing market's performance worldwide. The air freshener market heavily relies on the spending behavior of the consumers and the performance of the housing market across the globe. The more people are inclined towards the scented environment, the higher would be the demand for such an air freshener in the market.
In recent years, the air fresheners market has witnessed a range of levels that keep witnessing the highs and lows of the market. The market had been sustaining growth before the world was hit by the pandemic, given the recessionary economies and low disposable incomes in emerging economies. The onset of the pandemic caused a decline in demand within the market, attributed to disruptions within the supply chain during the first phases.
| Attributes | Key Statistics |
|---|---|
| Expected Base Year Value (2018) | USD 11.00 billion |
| Anticipated Forecast Value (2022) | USD 13.63 billion |
| Estimated Growth (2018 to 2022) | 5.5% CAGR |
Principal Consultant
Active diffusers, also known as smart or electronic diffusers are garnering much attention in the global air fresheners industry. These devices use advanced technology to disperse fragrance into the air, which creates a welcoming environment in the room.
Their demand in the millennial population is also increasing because they can be easily controlled via most electronic devices such as smartphones, computers, and even smartwatches. This convenience and the user-friendly features have led to increased sales of active diffusers in the global market.
| Attributes | Details |
|---|---|
| Diffuser | Active |
| Market share | 67.50% |
The air freshener market, based on diffusers, is segmented into active and passive, where the former dominates the market with an overall share of 67.50%. The surge in the demand for active diffusers can also be attributed to the growing adoption of smart home setups in the urban landscape. These diffusers can be paired with any of these devices and can be controlled through voice commands. They are also financially efficient, making them an excellent choice for price-sensitive consumers.
Room sprays have been in the market for decades and have held a strong foothold in people's daily lives. Despite the emergence of odor control solutions in the market, people all around the market readily prefer room sprays due to their convenience and ease of use. Unlike other forms of air fresheners that require installation or continuous maintenance, room sprays offer a quick and hassle-free solution to create a pleasant environment.
| Attributes | Details |
|---|---|
| Product Type | Room Sprays |
| Market share | 54.30% |
The market for air fresheners can be segmented into sprays, electric fresheners, gels, etc., where sprays hold a majority revenue share of 54.30%. Their demand in the global market can also be attributed to the fact that they come in a wide range of fragrances.
Room sprays are easy to carry and easily store and distribute to consumers. Their demand in the market is also due to its versatility in applications as it is used in various settings like rooms, cabins, cars, etc.
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| Countries | CAGR |
|---|---|
| Australia | 13.00% |
| Singapore | 12.50% |
| India | 11.00% |
| Japan | 10.10% |
| China | 9.80% |
Air fresheners are in high demand in these urban areas because more than half the Australian population lives in the coastal areas where the temperature is humid.
In catering to such a vast demand, the air freshener industry in Australia has invested billions of dollars in developing air fresheners with a specification that would suit Australian customers' preferences and need requirements. There have also been some international big names in the air freshener industry that have shifted their attention towards the Australian market.
The market for air fresheners in Australia is anticipated to showcase a significant expansion with a growth rate of 13.00% through the forecast period of 2023 to 2033. Knowing Australia's potential market opportunities, these global brands have established a significant presence there.
Singapore is one of the few nations with a very high population density, which intensifies the need for air fresheners to maintain clean and pleasant indoor environments. The per capita income of Singapore residents is also high compared to other nations, making room fragrance products and appliances easily feasible.
The air freshener market in Singapore is estimated to reflect a robust growth of 12.50% through the forecast period 2023 to 2033. This makes Singapore one of the most hygienic countries in the world. This very hygienic culture and cleanliness have also raised the demand for an air freshener product in the country.
Recently, due to the rising initiatives taken by the government, India has been pacing through rapid industrialization and urbanization. Modern architectural methods have built up the corporate infrastructure that requires robust installation of odor control solutions like electric fresheners and mystifiers. Majorly, the adoption of air fresheners market in India is rising due to the rising corporate institutions like offices, halls, co-working spaces, etc.
The Indian air freshener market is expected to grow at a noticeable rate of 11.00% for 2023 to 2033. Along with this, the growing influence of Western office cultures and settings has also influenced the air freshener market in India in recent years.
Japan is very keen on cleanliness and good smells in their homes, public, and even workplaces. The 'kirei-sabi' effect has been influential in the air freshener market of Japan for many years. Air fresheners can be used to help prevent unpleasant odors and keep one's house or workplace smelling nice.
The air freshener market in Japan is expected to experience an impressive expansion at a CAGR of 10.10% during the forecast period 2023 to 2033.
China faces many air quality challenges due to industrialization, car emissions, and other factors. The country indicated that the rate of air pollution is high, frequently causing disgust odors, and discomforts. Consumers use air fresheners in China to fight these problems. Air fresheners are the main tool for fighting against poor odor and creating a more pleasant and refreshing atmosphere of air for the indoor environment.
It is anticipated that the China air freshener market will swell at a considerable CAGR of 9.80% from 2023 to 2033.
The air freshener market has already reached saturation, where it calls for innovative ideas and approaches from the key market players. The industry has already witnessed its revolution with the emergence of electric diffusers and organic air fresheners.
Global brands catering to consumers worldwide have a strong foothold in the market, making it challenging for new entrants to survive. Start-ups strategize their brandings under organic, natural, or untreated fragrances, attracting niche consumers in limited numbers.
Recent Developments
The air freshener market is anticipated to register a CAGR of 6.40% from 2023 to 2033.
Sprays/Aerosols dominate the market with a share of 54.30%.
Australia is the leading country, with a growth rate of 13.00% CAGR.
As of 2023, the air freshener market holds a valuation of USD 15.47 billion.
The market is expected to be worth around USD 28.72 billion by 2033.
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Product Life Cycle Analysis
3.5. Supply Chain Analysis
3.5.1. Supply Side Participants and their Roles
3.5.1.1. Producers
3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
3.5.1.3. Wholesalers and Distributors
3.5.2. Value Added and Value Created at Node in the Supply Chain
3.5.3. List of Raw Material Suppliers
3.5.4. List of Existing and Potential Buyer’s
3.6. Investment Feasibility Matrix
3.7. Value Chain Analysis
3.7.1. Profit Margin Analysis
3.7.2. Wholesalers and Distributors
3.7.3. Retailers
3.8. PESTLE and Porter’s Analysis
3.9. Regulatory Landscape
3.9.1. By Key Regions
3.9.2. By Key Countries
3.10. Regional Parent Market Outlook
3.11. Production and Consumption Statistics
3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022
4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product Type, 2018 to 2022
5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product Type, 2023 to 2033
5.3.1. Room Sprays
5.3.2. Fragrance Diffusers
5.4. Y-o-Y Growth Trend Analysis By Product Type, 2018 to 2022
5.5. Absolute $ Opportunity Analysis By Product Type, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Diffuser Type
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Diffuser Type, 2018 to 2022
6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Diffuser Type, 2023 to 2033
6.3.1. Active
6.3.2. Passive
6.4. Y-o-Y Growth Trend Analysis By Diffuser Type, 2018 to 2022
6.5. Absolute $ Opportunity Analysis By Diffuser Type, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Specialty Product
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Specialty Product, 2018 to 2022
7.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Specialty Product, 2023 to 2033
7.3.1. Flowers
7.3.2. Fruits
7.3.3. Wood Chips
7.3.4. Spices
7.4. Y-o-Y Growth Trend Analysis By Specialty Product, 2018 to 2022
7.5. Absolute $ Opportunity Analysis By Specialty Product, 2023 to 2033
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
8.1. Introduction
8.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022
8.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033
8.3.1. North America
8.3.2. Latin America
8.3.3. Western Europe
8.3.4. Eastern Europe
8.3.5. South Asia and Pacific
8.3.6. East Asia
8.3.7. Middle East and Africa
8.4. Market Attractiveness Analysis By Region
9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
9.2.1. By Country
9.2.1.1. USA
9.2.1.2. Canada
9.2.2. By Product Type
9.2.3. By Diffuser Type
9.2.4. By Specialty Product
9.3. Market Attractiveness Analysis
9.3.1. By Country
9.3.2. By Product Type
9.3.3. By Diffuser Type
9.3.4. By Specialty Product
9.4. Key Takeaways
10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
10.2.1. By Country
10.2.1.1. Brazil
10.2.1.2. Mexico
10.2.1.3. Rest of Latin America
10.2.2. By Product Type
10.2.3. By Diffuser Type
10.2.4. By Specialty Product
10.3. Market Attractiveness Analysis
10.3.1. By Country
10.3.2. By Product Type
10.3.3. By Diffuser Type
10.3.4. By Specialty Product
10.4. Key Takeaways
11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
11.2.1. By Country
11.2.1.1. Germany
11.2.1.2. UK
11.2.1.3. France
11.2.1.4. Spain
11.2.1.5. Italy
11.2.1.6. Rest of Western Europe
11.2.2. By Product Type
11.2.3. By Diffuser Type
11.2.4. By Specialty Product
11.3. Market Attractiveness Analysis
11.3.1. By Country
11.3.2. By Product Type
11.3.3. By Diffuser Type
11.3.4. By Specialty Product
11.4. Key Takeaways
12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
12.2.1. By Country
12.2.1.1. Poland
12.2.1.2. Russia
12.2.1.3. Czech Republic
12.2.1.4. Romania
12.2.1.5. Rest of Eastern Europe
12.2.2. By Product Type
12.2.3. By Diffuser Type
12.2.4. By Specialty Product
12.3. Market Attractiveness Analysis
12.3.1. By Country
12.3.2. By Product Type
12.3.3. By Diffuser Type
12.3.4. By Specialty Product
12.4. Key Takeaways
13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
13.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
13.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
13.2.1. By Country
13.2.1.1. India
13.2.1.2. Bangladesh
13.2.1.3. Australia
13.2.1.4. New Zealand
13.2.1.5. Rest of South Asia and Pacific
13.2.2. By Product Type
13.2.3. By Diffuser Type
13.2.4. By Specialty Product
13.3. Market Attractiveness Analysis
13.3.1. By Country
13.3.2. By Product Type
13.3.3. By Diffuser Type
13.3.4. By Specialty Product
13.4. Key Takeaways
14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
14.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
14.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
14.2.1. By Country
14.2.1.1. China
14.2.1.2. Japan
14.2.1.3. South Korea
14.2.2. By Product Type
14.2.3. By Diffuser Type
14.2.4. By Specialty Product
14.3. Market Attractiveness Analysis
14.3.1. By Country
14.3.2. By Product Type
14.3.3. By Diffuser Type
14.3.4. By Specialty Product
14.4. Key Takeaways
15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
15.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022
15.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033
15.2.1. By Country
15.2.1.1. GCC Countries
15.2.1.2. South Africa
15.2.1.3. Israel
15.2.1.4. Rest of MEA
15.2.2. By Product Type
15.2.3. By Diffuser Type
15.2.4. By Specialty Product
15.3. Market Attractiveness Analysis
15.3.1. By Country
15.3.2. By Product Type
15.3.3. By Diffuser Type
15.3.4. By Specialty Product
15.4. Key Takeaways
16. Key Countries Market Analysis
16.1. USA
16.1.1. Pricing Analysis
16.1.2. Market Share Analysis, 2022
16.1.2.1. By Product Type
16.1.2.2. By Diffuser Type
16.1.2.3. By Specialty Product
16.2. Canada
16.2.1. Pricing Analysis
16.2.2. Market Share Analysis, 2022
16.2.2.1. By Product Type
16.2.2.2. By Diffuser Type
16.2.2.3. By Specialty Product
16.3. Brazil
16.3.1. Pricing Analysis
16.3.2. Market Share Analysis, 2022
16.3.2.1. By Product Type
16.3.2.2. By Diffuser Type
16.3.2.3. By Specialty Product
16.4. Mexico
16.4.1. Pricing Analysis
16.4.2. Market Share Analysis, 2022
16.4.2.1. By Product Type
16.4.2.2. By Diffuser Type
16.4.2.3. By Specialty Product
16.5. Germany
16.5.1. Pricing Analysis
16.5.2. Market Share Analysis, 2022
16.5.2.1. By Product Type
16.5.2.2. By Diffuser Type
16.5.2.3. By Specialty Product
16.6. UK
16.6.1. Pricing Analysis
16.6.2. Market Share Analysis, 2022
16.6.2.1. By Product Type
16.6.2.2. By Diffuser Type
16.6.2.3. By Specialty Product
16.7. France
16.7.1. Pricing Analysis
16.7.2. Market Share Analysis, 2022
16.7.2.1. By Product Type
16.7.2.2. By Diffuser Type
16.7.2.3. By Specialty Product
16.8. Spain
16.8.1. Pricing Analysis
16.8.2. Market Share Analysis, 2022
16.8.2.1. By Product Type
16.8.2.2. By Diffuser Type
16.8.2.3. By Specialty Product
16.9. Italy
16.9.1. Pricing Analysis
16.9.2. Market Share Analysis, 2022
16.9.2.1. By Product Type
16.9.2.2. By Diffuser Type
16.9.2.3. By Specialty Product
16.10. Poland
16.10.1. Pricing Analysis
16.10.2. Market Share Analysis, 2022
16.10.2.1. By Product Type
16.10.2.2. By Diffuser Type
16.10.2.3. By Specialty Product
16.11. Russia
16.11.1. Pricing Analysis
16.11.2. Market Share Analysis, 2022
16.11.2.1. By Product Type
16.11.2.2. By Diffuser Type
16.11.2.3. By Specialty Product
16.12. Czech Republic
16.12.1. Pricing Analysis
16.12.2. Market Share Analysis, 2022
16.12.2.1. By Product Type
16.12.2.2. By Diffuser Type
16.12.2.3. By Specialty Product
16.13. Romania
16.13.1. Pricing Analysis
16.13.2. Market Share Analysis, 2022
16.13.2.1. By Product Type
16.13.2.2. By Diffuser Type
16.13.2.3. By Specialty Product
16.14. India
16.14.1. Pricing Analysis
16.14.2. Market Share Analysis, 2022
16.14.2.1. By Product Type
16.14.2.2. By Diffuser Type
16.14.2.3. By Specialty Product
16.15. Bangladesh
16.15.1. Pricing Analysis
16.15.2. Market Share Analysis, 2022
16.15.2.1. By Product Type
16.15.2.2. By Diffuser Type
16.15.2.3. By Specialty Product
16.16. Australia
16.16.1. Pricing Analysis
16.16.2. Market Share Analysis, 2022
16.16.2.1. By Product Type
16.16.2.2. By Diffuser Type
16.16.2.3. By Specialty Product
16.17. New Zealand
16.17.1. Pricing Analysis
16.17.2. Market Share Analysis, 2022
16.17.2.1. By Product Type
16.17.2.2. By Diffuser Type
16.17.2.3. By Specialty Product
16.18. China
16.18.1. Pricing Analysis
16.18.2. Market Share Analysis, 2022
16.18.2.1. By Product Type
16.18.2.2. By Diffuser Type
16.18.2.3. By Specialty Product
16.19. Japan
16.19.1. Pricing Analysis
16.19.2. Market Share Analysis, 2022
16.19.2.1. By Product Type
16.19.2.2. By Diffuser Type
16.19.2.3. By Specialty Product
16.20. South Korea
16.20.1. Pricing Analysis
16.20.2. Market Share Analysis, 2022
16.20.2.1. By Product Type
16.20.2.2. By Diffuser Type
16.20.2.3. By Specialty Product
16.21. GCC Countries
16.21.1. Pricing Analysis
16.21.2. Market Share Analysis, 2022
16.21.2.1. By Product Type
16.21.2.2. By Diffuser Type
16.21.2.3. By Specialty Product
16.22. South Africa
16.22.1. Pricing Analysis
16.22.2. Market Share Analysis, 2022
16.22.2.1. By Product Type
16.22.2.2. By Diffuser Type
16.22.2.3. By Specialty Product
16.23. Israel
16.23.1. Pricing Analysis
16.23.2. Market Share Analysis, 2022
16.23.2.1. By Product Type
16.23.2.2. By Diffuser Type
16.23.2.3. By Specialty Product
17. Market Structure Analysis
17.1. Competition Dashboard
17.2. Competition Benchmarking
17.3. Market Share Analysis of Top Players
17.3.1. By Regional
17.3.2. By Product Type
17.3.3. By Diffuser Type
17.3.4. By Specialty Product
18. Competition Analysis
18.1. Competition Deep Dive
18.1.1. Procter & Gamble
18.1.1.1. Overview
18.1.1.2. Product Portfolio
18.1.1.3. Profitability by Market Segments
18.1.1.4. Sales Footprint
18.1.1.5. Strategy Overview
18.1.1.5.1. Marketing Strategy
18.1.1.5.2. Product Strategy
18.1.1.5.3. Channel Strategy
18.1.2. SC Johnson
18.1.2.1. Overview
18.1.2.2. Product Portfolio
18.1.2.3. Profitability by Market Segments
18.1.2.4. Sales Footprint
18.1.2.5. Strategy Overview
18.1.2.5.1. Marketing Strategy
18.1.2.5.2. Product Strategy
18.1.2.5.3. Channel Strategy
18.1.3. Reckitt Benckiser
18.1.3.1. Overview
18.1.3.2. Product Portfolio
18.1.3.3. Profitability by Market Segments
18.1.3.4. Sales Footprint
18.1.3.5. Strategy Overview
18.1.3.5.1. Marketing Strategy
18.1.3.5.2. Product Strategy
18.1.3.5.3. Channel Strategy
18.1.4. Henkel
18.1.4.1. Overview
18.1.4.2. Product Portfolio
18.1.4.3. Profitability by Market Segments
18.1.4.4. Sales Footprint
18.1.4.5. Strategy Overview
18.1.4.5.1. Marketing Strategy
18.1.4.5.2. Product Strategy
18.1.4.5.3. Channel Strategy
18.1.5. Church & Dwight
18.1.5.1. Overview
18.1.5.2. Product Portfolio
18.1.5.3. Profitability by Market Segments
18.1.5.4. Sales Footprint
18.1.5.5. Strategy Overview
18.1.5.5.1. Marketing Strategy
18.1.5.5.2. Product Strategy
18.1.5.5.3. Channel Strategy
18.1.6. California Scents
18.1.6.1. Overview
18.1.6.2. Product Portfolio
18.1.6.3. Profitability by Market Segments
18.1.6.4. Sales Footprint
18.1.6.5. Strategy Overview
18.1.6.5.1. Marketing Strategy
18.1.6.5.2. Product Strategy
18.1.6.5.3. Channel Strategy
18.1.7. ST Corporation
18.1.7.1. Overview
18.1.7.2. Product Portfolio
18.1.7.3. Profitability by Market Segments
18.1.7.4. Sales Footprint
18.1.7.5. Strategy Overview
18.1.7.5.1. Marketing Strategy
18.1.7.5.2. Product Strategy
18.1.7.5.3. Channel Strategy
18.1.8. Scott’s Liquid Gold, Inc.
18.1.8.1. Overview
18.1.8.2. Product Portfolio
18.1.8.3. Profitability by Market Segments
18.1.8.4. Sales Footprint
18.1.8.5. Strategy Overview
18.1.8.5.1. Marketing Strategy
18.1.8.5.2. Product Strategy
18.1.8.5.3. Channel Strategy
18.1.9. Amway, Kobayashi
18.1.9.1. Overview
18.1.9.2. Product Portfolio
18.1.9.3. Profitability by Market Segments
18.1.9.4. Sales Footprint
18.1.9.5. Strategy Overview
18.1.9.5.1. Marketing Strategy
18.1.9.5.2. Product Strategy
18.1.9.5.3. Channel Strategy
18.1.10. Liby
18.1.10.1. Overview
18.1.10.2. Product Portfolio
18.1.10.3. Profitability by Market Segments
18.1.10.4. Sales Footprint
18.1.10.5. Strategy Overview
18.1.10.5.1. Marketing Strategy
18.1.10.5.2. Product Strategy
18.1.10.5.3. Channel Strategy
18.1.11. Houdy
18.1.11.1. Overview
18.1.11.2. Product Portfolio
18.1.11.3. Profitability by Market Segments
18.1.11.4. Sales Footprint
18.1.11.5. Strategy Overview
18.1.11.5.1. Marketing Strategy
18.1.11.5.2. Product Strategy
18.1.11.5.3. Channel Strategy
18.1.12. Farcent
18.1.12.1. Overview
18.1.12.2. Product Portfolio
18.1.12.3. Profitability by Market Segments
18.1.12.4. Sales Footprint
18.1.12.5. Strategy Overview
18.1.12.5.1. Marketing Strategy
18.1.12.5.2. Product Strategy
18.1.12.5.3. Channel Strategy
18.1.13. Jiali
18.1.13.1. Overview
18.1.13.2. Product Portfolio
18.1.13.3. Profitability by Market Segments
18.1.13.4. Sales Footprint
18.1.13.5. Strategy Overview
18.1.13.5.1. Marketing Strategy
18.1.13.5.2. Product Strategy
18.1.13.5.3. Channel Strategy
18.1.14. Ludao
18.1.14.1. Overview
18.1.14.2. Product Portfolio
18.1.14.3. Profitability by Market Segments
18.1.14.4. Sales Footprint
18.1.14.5. Strategy Overview
18.1.14.5.1. Marketing Strategy
18.1.14.5.2. Product Strategy
18.1.14.5.3. Channel Strategy
18.1.15. Mengjiaolan
18.1.15.1. Overview
18.1.15.2. Product Portfolio
18.1.15.3. Profitability by Market Segments
18.1.15.4. Sales Footprint
18.1.15.5. Strategy Overview
18.1.15.5.1. Marketing Strategy
18.1.15.5.2. Product Strategy
18.1.15.5.3. Channel Strategy
19. Assumptions & Acronyms Used
20. Research Methodology
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Air Freshener Market
