The global Glass Growlers Market size is expected to be valued at USD 6.4 billion in 2023. Innovative closure systems, bolster the overall scope for glass growlers market, which is projected to grow at a CAGR of 3.2% between 2023 and 2033, totaling around USD 8.7 billion by 2033.
| Data Points | Key Statistics |
|---|---|
| Glass Growlers Market Value 2023 | USD 6.4 billion |
| Glass Growlers Market Projected Value (2033) | USD 8.7 billion |
| Glass Growlers Market CAGR (2023 to 2033) | 3.2% |
The advent of innovative closure systems for glass growlers is a significant factor driving the popularity of these containers in the craft beer industry. Closure systems play a crucial role in preserving the beverage's freshness, flavor, and carbonation, as craft breweries and consumers seek to enhance the storage and transportation of draft beer.
Traditional screw caps or twist-off lids may not provide an airtight seal, which can lead to the gradual loss of carbonation and freshness in the beer. Innovative closure systems, such as flip-top lids and gasket closures, are designed with improved sealing mechanisms.
The flip-top lids feature a clamping mechanism that tightly seals the growler, preventing any air from entering and keeping the beer carbonated for an extended period.
The primary challenge in packaging draft beer for take-home consumption is to maintain its freshness and flavor characteristics. Innovative closure systems help to minimize the contact between the beer and oxygen, reducing the risk of oxidation and maintaining the beer's freshness for a longer time.
Flip-top lids and gasket closures are designed for repeated use, making the glass growler a sustainable and eco-friendly packaging choice. Customers can easily open and close the growler multiple times without compromising the seal or carbonation, making it a convenient option for both breweries and consumers.
Traditional screw caps may lead to leakage or spillage during transportation, affecting the overall customer experience. Innovative closure systems ensure a secure and leak-resistant seal, minimizing the risk of spills and ensuring that the beer stays safely contained within the growler.
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The global demand for glass growlers is projected to increase at a CAGR of 2.4% during the forecast period between 2018 and 2022, reaching a total of USD 8.7 billion in 2033.
According to Future Market Insights, a market research and competitive intelligence provider, the glass growlers market was valued at USD 6.2 billion in 2022.
The hobby of homebrewing has experienced a surge in popularity in recent years, with a growing number of individuals taking up the craft of brewing beer, cider, mead, and other alcoholic beverages at home.
Homebrewing enthusiasts are driven by a variety of motivations, including the desire for creative expression, the thrill of experimentation, and the sense of accomplishment that comes from crafting their own beverages.
Homebrewing allows individuals to become artisanal creators, crafting unique and personalized beverages to suit their tastes and preferences. Glass growlers provide the perfect vessel for showcasing these homemade creations, preserving the authenticity and craftsmanship of the brew.
Glass growlers come in various sizes, typically ranging from 32 ounces to 64 ounces or more. The variety in capacity allows homebrewers to package their brews conveniently, whether for personal consumption, sharing with friends and family, or participating in homebrew competitions.
The eco-conscious mindset that often accompanies homebrewing aligns with the sustainability of glass growlers. Homebrewers appreciate the eco-friendly nature of reusable glass containers, reducing the need for single-use bottles and cans.
Homebrewers, just like professional craft breweries, prioritize the preservation of freshness and flavors in their brews. Glass growlers effectively seal in the flavors and aromas of the homemade beverages, ensuring a delightful drinking experience for an extended period.
Growing Craft Beer Industry is Likely to be Beneficial for Market Growth
The craft beer industry has witnessed remarkable growth and popularity in recent years, becoming a dynamic segment of the global alcoholic beverage market. Craft beer refers to beer produced by small and independent breweries that emphasize quality, flavor, and traditional brewing techniques.
The movement has been fueled by consumer demand for unique and flavorful beers, as well as a preference for supporting local businesses and sustainable practices.
One of the key factors driving the growth of the craft beer industry is the rising number of microbreweries and craft beer enthusiasts. Across the world, more and more entrepreneurs and brewing enthusiasts are venturing into the craft beer business, inspired by the creativity and diversity that the craft beer movement offers.
The craft beer revolution has sparked a sense of community and excitement among consumers, leading to a significant increase in the number of craft breweries.
Sustainability is a crucial aspect of the craft beer movement, and glass growlers align perfectly with this ethos. They are reusable containers that can be refilled multiple times, reducing the need for single-use bottles and cans. The emphasis on sustainability appeals to environmentally conscious consumers who seek to minimize their ecological footprint.
Craft beer enthusiasts appreciate the opportunity to purchase fresh draft beer directly from local breweries. Glass growlers effectively preserve the taste, aroma, and quality of the beer, allowing consumers to enjoy the full flavor profile of the brew as intended by the brewmaster.
Rise of Brewpubs and Tasting Rooms to Fuel the Market Growth
The rise of brewpubs and tasting rooms has been a significant trend in the craft beer industry, providing beer enthusiasts with a distinct and immersive experience. Brewpubs are establishments that combine a microbrewery with a restaurant or pub, offering freshly brewed beers on-site, often complemented by a menu of delicious food.
Tasting rooms, on the other hand, are dedicated spaces within breweries where customers can sample and purchase various beer offerings directly from the source.
Glass growlers play a pivotal role in enhancing the appeal of brewpubs and tasting rooms by providing customers with a convenient way to take their favorite draft beer home.
Brewpubs and tasting rooms take pride in serving freshly brewed beer straight from the tap, ensuring optimal flavors and aromas. Glass growlers enable customers to preserve that freshness by allowing them to take the beer home without compromising on taste.
One of the main attractions of visiting a brewpub or tasting room is the opportunity to sample a wide range of beers on-site.
Glass growlers extend this experience by enabling customers to take home larger quantities of their favorite brews, creating a seamless transition between the on-site enjoyment and home enjoyment of craft beer.
Brewpubs and tasting rooms often offer a rotating selection of beers, including seasonal brews, limited editions, and experimental creations. Glass growlers provide customers with the flexibility to choose from this ever-changing array of beers, catering to individual tastes and preferences.
Swing Top to Take the Lion’s Share
By sealing type, the Swing Top segment is estimated to be the leading segment at a CAGR of 3.1% during the forecast period.
Swing top closures feature a hinged cap with a rubber or silicone gasket that creates an airtight seal when closed. The sealing mechanism ensures minimal contact between the beer and oxygen, preserving the freshness, flavor, and carbonation of the beverage for an extended period.
One of the key advantages of swing top closures is their reusability. The flip-top design allows consumers to easily open and close the growler multiple times without compromising the seal or quality of the beer.
The reusability makes swing top glass growlers a sustainable and eco-friendly packaging choice, aligning with the increasing demand for environmentally conscious solutions.
The secure clamping mechanism of swing top closures prevents leakage and spillage during transportation and handling. The feature ensures that the beer stays safely contained within the growler, providing a convenient and mess-free option for both breweries and consumers.
Swing top closures often come in various designs and materials, adding an aesthetic appeal to the packaging. Breweries can also customize the Swing Top closures with their logos, brand names, or creative designs, creating a unique and recognizable look for their products.
Online Sales to Take the Lion’s Share
Based on the sales channel, the online sales segment holds the largest share of the market. The segment is expected to hold a CAGR of 3.1% during the forecast period.
Online sales offer the convenience of purchasing glass growlers from the comfort of one's home or through mobile devices. Consumers can easily browse through various options, compare prices, and place orders without physically visiting brick-and-mortar stores, which saves time and effort.
Online platforms provide a vast selection of glass growlers from different brands, sizes, and designs. Consumers can explore various options and find the growler that best suits their preferences and needs, leading to increased customer satisfaction.
Breweries and small craft beer businesses often use online platforms to sell their products directly to consumers. Breweries, by bypassing traditional distribution channels, can establish a direct connection with their customers, allowing for better communication and building brand loyalty.
Online retailers frequently offer promotions, discounts, and special deals on glass growlers, attracting price-conscious consumers. The promotional strategies can drive sales and encourage repeat purchases.
Availability of Growler Filling Stations to Boost the Market Growth
The availability of growler filling stations in several restaurants, bars, convenience stores, and grocery stores across the United States and Canada, is projected to push the North American glass growler market growth in the evaluation period.
The growlers can be refilled for between USD 5 and USD 30 across developed countries, while their initial purchase can carry a significant deposit.
The surging usage of glass growlers in the packaging industry for the safe storing of alcoholic beverages is likely to drive the regional market. High disposable income has resulted in an increasing consumer inclination towards expensive glass growlers, as compared to aluminum cases.
The factor is also projected to augment the North American market. The region is expected to hold a CAGR of 3.1% over the analysis period.
Introduction of New Ingredients in Craft Beer to Boost the Market Growth
The increasing demand for beer among the millennial population across China, Japan, and South Korea is estimated to spur the East Asia glass growlers' market share in future years. The emergence of innovative flavors and new ingredients in craft beers is a major factor that is set to contribute to the regional market growth.
Changing taste preferences among the population owing to the introduction of new products is set to positively affect the East Asia market. The rising trend of brewpubs is also expected to augur well for the regional market. The region is thus expected to hold a CAGR of 3.0% over the analysis period.
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Glass growlers market startup players are adopting various marketing strategies such as new product launches, geographical expansion, merger and acquisitions, partnerships and collaboration to create a larger customer base. For instance,
Key players in the glass growlers market are strongly focusing on profit generation from their existing product portfolios along while exploring potential new applications.
The players are emphasizing on increasing their glass growlers production capacities, to cater to the demand from numerous end use industries. Prominent players are also pushing for geographical expansion to decrease the dependency on imported glass growlers.
Recent Developments:
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD Billion for value and Tons for Volume |
| Key Regions Covered | North America; Latin America; Western Europe; Eastern Europe; South Asia & Pacific; East Asia; and Middle East & Africa |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Germany, UK, France, Spain, Italy, Poland, Russia, Czech Republic, Romania, India, Bangladesh, Australia, New Zealand, China, Japan, South Korea, GCC Countries, South Africa, Israel. |
| Key Segments Covered | Product Type, Sealing Type, Capacity, Sales Channel, and Region |
| Key Companies Profiled | Berlin Packaging, LLC; Ardagh Group; Owens-Illinois, Inc.; Drink Tanks Corporation; Alpha Packaging; Portland Growlers Company; William Croxsons & Sons Limited; Global Glass Solutions; Orange Vessel Co.; GrowlerWerks, Inc.; Boelter Companies, Inc. |
| Report Coverage | Market Forecast, brand share analysis, competition intelligence, DROT analysis, Market Dynamics and Challenges, Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The projected CAGR of the Glass Growlers Market by 2033 is 3.2%.
The projected market value for 2033 is USD 10.7 million.
The market is estimated to secure a valuation of USD 6.4 million in 2023.
The craft beer industry is the key consumer of the Glass Growlers Market.
The Asia Pacific market is growing remarkably fast due to rising incomes, awareness, and availability.
| Market Size, 2024 | USD 19.1 billion |
|---|---|
| Market Size, 2034 | USD 26.5 billion |
| Value CAGR (2024 to 2034) | 3.00% |
| Market Size 2023 | USD 556.2 million |
|---|---|
| Market Size 2033 | USD 726 million |
| Value CAGR (2023 to 2033) | 2.7% |
| Market Size Value (2022) | USD 703.5 Billion |
|---|---|
| Market Size Value (2032) | USD 1146 Billion |
| Market CAGR (2022 to 2032) | 5% |
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