Ginseng Market Outlook from 2024 to 2034

The global ginseng market size is estimated to reach USD 786.5 million in 2024. It will likely exhibit a CAGR of 4.3% during the assessment period, with an overall market valuation totaling USD 1,262.3 million by 2034.

Ginseng is becoming a highly sought-after product globally owing to its multiple health benefits. It is considered a highly effective herb for the treatment of stress, erectile dysfunction, diabetes, and anxiety.

Growing consumer health awareness is a significant factor boosting the growth of the ginseng industry. Similarly, rising demand for healthy and high-nutritional foods will likely boost ginseng sales through 2034.

Today, people are keen to consume healthy food products, prompting food manufacturers to incorporate ingredients like ginseng in their products. This is expected to foster marten growth during the assessment period.

Ginseng is often associated with immune system support. It is believed to possess immune-boosting properties, making it an attractive choice for individuals looking to enhance their body's natural defenses.

As the importance of immune health gains prominence, consumers are turning to ginseng as a potential natural supplement to support their immune systems, particularly during times of increased awareness about health and wellness. This will likely fuel ginseng demand during the assessment period.

Ginseng Market Overview

Attributes Key Insights
Estimated Ginseng Market Value (2024) USD 786.5 million
Projected Ginseng Market Revenue (2034) USD 1,262.3 million
Expected CAGR (2024 to 2034) 4.3%
Top 3 Countries Market Share 52.6%

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Other Factors Fueling Growth of Ginseng Market

  • Rising demand for ginseng due to its perceived health benefits and traditional medical uses
  • Rising popularity of different ginseng types, especially Asian ginseng (Panax ginseng) and American ginseng (Panax quinquefolius)
  • Growing demand for natural and herbal products
  • Increasing personal care product demand globally

Growth Opportunities in the Ginseng Industry

  • Growing awareness about the health benefits of ginseng
  • Rising interest in traditional Chinese medicine and Ayurveda
  • Ongoing research aimed at exploring the health benefits of ginseng, including its cancer-treating potential
  • Expansion of the herbal market
Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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Latest Ginseng Market Trends

Growing Interest in Preventive Healthcare Emerging as a Key Market-shaping Trend

  • Increasing demand for ginseng-based skincare products
  • Enhanced consumer focus on wellness
  • Rising popularity of preventive healthcare
  • Escalating interest in functional foods

Semi-annual Market Update

Market Statistics Details
2022 Outlook (P) 4.3%
2022 Outlook (A) 4.9%
Jan to Jun (H1),2023 Projected (P) 3.9%
Jan to Jun (H1),2023 Outlook (A) 4.6%
Jul to Dec (H2), 2023 Outlook (P) 4.9%
Jul to Dec (H2), 2023 Projected (A) 5.1%
Jan to Jun (H1), 2024 Projected (P) 4.7%

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Historical Performance Vs. Future Ginseng Industry Forecast

Global sales of ginseng increased at a steady CAGR from 2019 to 2023. Over the forecast period, the global market for ginseng is projected to advance at a CAGR of 4.3%, totaling a valuation of USD 1,262.3 million by 2034.

For many years, ginseng has held a significant position in traditional Asian medicine, particularly in China and Korea. Its status for boosting vitality, longevity, and overall well-being has enhanced its popularity across generations. Initially, the ginseng market remained primarily within these regions, driven by local consumption and old practices.

Expanding trade and growing awareness of ginseng's potential health benefits, however, propelled it onto the global stage. This newfound interest fuelled increased cultivation, trade, and the development of diverse ginseng-based products. This historic shift marked a gradual move beyond its traditional use, reflecting a rising interest in natural remedies and herbal supplements.

In the assessment period, the ginseng market is set to grow steadily. Consumers are increasingly attracted to its adaptogenic properties, immune system support, and potential cognitive benefits. This aligns with a growing global focus on health and wellness, where natural and plant-based solutions like ginseng are gaining traction.

Country-wise Insights

The table below shows the ginseng market CAGRs in leading nations. Germany, India, and Japan are expected to emerge as key consumers of ginseng products, with projected CAGRs of 4.2%, 5.1%, and 3.9%, respectively, through 2034.

Countries Expected CAGR (2024 to 2034)
China 2.8%
United States 2.3%
United Kingdom 3.1%
Germany 4.2%
India 5.1%
Japan 3.9%

Rising Demand for Natural and Herbal Products Boosting the United States Market

As per the latest analysis, the United States ginseng market is poised to witness a steady CAGR of 2.3% during the forecast period. This can be attributed to a combination of several factors, including:

  • Growing demand for natural and herbal products
  • Rising emphasis on health and wellness
  • Increasing interest in functional foods
  • Ongoing product innovation by ginseng manufacturers
  • Expanding ginseng applications in the pharmaceutical industry

Growing demand for ginseng due to the increasing popularity of veganism is expected to boost the growth of the ginseng market in the United States through 2034. Americans are inclined towards consuming plant-based supplements like ginseng because of their health benefits, thereby driving demand.

Another key factor driving sales of American ginseng is the significant application of ginseng in herbal supplements and dietary supplements. In the United States, dietary supplements, including ginseng-based ones, benefit from the growing trend of healthy lifestyles and healthcare spending, particularly among the elderly.

Perceived Benefits of Ginseng Propelling Demand in South Korea

South Korea is set to account for a dominant share of 65.0% in the Asia Pacific ginseng market in 2024. Over the assessment period, ginseng demand in Korea will likely grow steadily, owing to factors like:

  • Growing popularity of Korean ginseng due to its high-quality
  • Rising awareness about the potential health benefits of ginseng
  • Escalating health and wellness trends
  • Favorable government support
  • Increasing export of ginseng products

People in South Korea believe in ginseng's health benefits, considering it a natural remedy for several ailments. Thus, they widely consume ginseng-based supplements, drinks, teas, and other products, thereby driving the demand for ginseng.

Nearly 7 in 10 Koreans said they had bought and consumed healthy functional foods last year, according to a survey conducted by the Ministry of Food and Drug Safety (MFDS) in 2021. Growing demand for healthy functional foods is anticipated to boost sales of ginseng, especially red ginseng, across Korea through 2034.

Category-wise Insights

The table below provides in-depth insights into leading segments in the ginseng market. This information can help companies maximize profits by investing in popular ginseng forms and varieties.

The below section shows the cultivated segment dominating the industry, holding a share of 69.7% in 2024. Based on end-use, the pharmaceutical products segment is set to hold a market share of 41.8% in 2024.

Segments Market Share (2024)
Cultivated (Source) 69.7%
Pharmaceutical Products (End-use) 41.8%

Cultivated Ginseng Likely to Retain its Market Dominance Through 2034

Based on the source, cultivated ginseng is estimated to account for a dominant market share of over 69.7% in 2024. This can be attributed to the growing popularity of cultivated ginseng due to its several advantages, including sustainability, low cost, accessibility, and quality control.

  • Overharvesting of wild ginseng makes it an endangered species in several regions. This is prompting companies to choose cultivated ginseng due to its sustainable nature.
  • Cultivated ginseng often produces higher yields than wild ginseng. This makes it more commercially viable.
  • Cultivated ginseng is grown under controlled conditions, allowing for consistency in potency, shape, and size. This consistency makes it an attractive choice for manufacturers and consumers requiring standardized products. For instance, several pharmaceutical companies prefer cultivated ginseng due to its consistency.
  • Easy availability of cultivated ginseng will likely boost the target segment through 2034.
  • Another factor fueling the demand for cultivated ginseng is its low cost.
  • Growing interest in mountain-cultivated ginseng (MCG) will benefit the target segment.

In the United States and South Korea, mountain-cultivated ginseng (MCG) is a very basic health-functional material. Most manufacturers operating in the global market are focusing on adopting optimal cultivation techniques, which is expected to foster segment growth.

Cultivated ginseng, however, can accumulate a large amount of bioactive and ginsenoside substances. This is putting the wild or mountain-wild ginseng (MWG). Wild ginseng has certain perceived advantages, such as rarity or potency, which will likely fuel its demand during the assessment period.

Usage of Ginseng Remains High in Pharmaceutical Products

As per the latest analysis, pharmaceutical products will likely remain a key revenue-generation segment, holding a market share of 41.8% in 2024. This is due to the increasing usage of ginseng in the pharmaceutical industry.

  • Ginseng is being used in alternative medicine as a potentially beneficial aid in controlling blood sugar after a meal in patients with type 2 diabetes, as well as for respiratory illnesses. Thus, the increasing demand for ginseng-based pharmaceutical products is set to boost the target segment.
  • The dietary supplement segment is anticipated to witness significant growth during the forecast period. This can be attributed to the growing usage of ginseng in a wide variety of dietary supplements.

Competitive Landscape

Key manufacturers of ginseng products are launching innovative products with attractive packaging to meet rising consumer demand for herbs and other natural supplements.

They also employ tactics like partnerships, mergers, collaborations, acquisitions, advertisements, and facility expansions to gain a competitive edge in the global ginseng market.

Recent Developments in the Ginseng Market

  • In December 2022, the world’s number one ginseng brand, Korea Ginseng Corp., launched Pure Extract Heaven in the United States market. This will help the company meet the rising demand for herbs and natural source supplements in the nation.
  • In 2021, Korea-based Youguth introduced new fermented red ginseng containing multiple probiotic strains.
  • In March 2023, Korean Ginseng Corp. opened a new United States R&D center to expand its American market share.

Key Coverage in the Ginseng Market Research Report

  • Adjacent Study on Panax Ginseng Market, Ginseng Root Market, Traditional Medicine Market, Herbal Remedies Market, and Adaptogenic Herbs Market
  • Comparative Analysis of the Asian Ginseng Market, American Ginseng Market, Korean Ginseng Market, and Chinese Ginseng Market
  • United States Ginseng Market
  • Ginseng Market Pricing Strategy
  • Opportunities for Ginseng Market in Seoul
  • Ginseng Market Potential in South Korea
  • Data on Largest Producers of Ginseng
  • Adjacent Study on Ginseng Extract Market
  • Key Asian Ginseng Market Trends with Focus on Indian Market
  • Top Ginseng Harvesters and Collectors
  • Categorical Study on Red and Wild Ginseng Products
  • Reasons for Increased Usage of Ginseng Powder Forms

Scope of the Report

Attribute Details
Estimated Market Size (2024) USD 786.5 million
Projected Market Size (2034) USD 1,262.3 million
Expected CAGR (2024 to 2034) 4.3%
Forecast Period 2024 to 2034
Historical Data Available for 2019 to 2023
Market Analysis USD million for Value, metric ton for Volume, and CAGR from 2024 to 2034
Key Regions Covered North America; Latin America; Europe; East Asia; South Asia; Oceania; and Middle East & Africa
Key Countries Covered United States of America, Canada, Brazil, Mexico, Germany, United Kingdom, France, Italy, Spain, Nordic, Russia, Poland, China, Japan, South Korea, India, Thailand, Indonesia, Malaysia, Singapore, Australia, New Zealand, GCC countries, North Africa, South Africa, others.
Key Segments Covered Source, Form, Variety, End-use, and Region
Key Companies Profiled Korean Ginseng Export Corporation; Organika Health Products Inc.s; Ilhwa Co. Ltd; Korean Ginseng Corp.; RFI Ingredients, Inc.; Koshiro Co Ltd; Daedong Korea Ginseng Co., Ltd.; Ningbo Gianon Biotech Co., Ltd.; Sino-Nature International Co., Ltd.; Shanghai FanPharma Co., Ltd.; Nature's Way
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, Drivers, Trends, Opportunities, and Hindrances, Market Dynamics and Challenges, and Strategic Growth Initiatives

Ginseng Market Outlook by Category

By Source:

  • Wild
  • Cultivated

By Form:

  • Raw
  • Powder
  • Extract

By Variety:

  • Oriental Ginseng
  • American Ginseng
  • Siberian Ginseng
  • Others

By End-use:

  • Personal Care Products
  • Dietary Supplements
  • Food and Beverage Processing
  • Pharmaceutical Products

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • Middle East and Africa

Frequently Asked Questions

Is there a market for ginseng?

The global ginseng market is estimated to be valued at USD 786.5 million in 2024.

What is the expected market size for 2034?

The ginseng market size is expected to reach USD 1,262.3 million in 2034.

Is ginseng in demand?

As per Future Market Insights (FMI), ginseng demand is estimated to grow at 4.3% CAGR through 2034.

Which country is famous for ginseng?

The United States, China, South Korea, and Japan.

What is the price of ginseng per kg?

Around 8000 to 10000 in certain Indian states.

Table of Content
	1. Executive Summary
	2. Market Overview
	3. Market Background
	4. Global Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
	5. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Source
		5.1. Wild
		5.2. Cultivated
	6. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Form
		6.1. Raw
		6.2. Powder
		6.3. Extract
	7. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Variety
		7.1. Oriental Ginseng
		7.2. American Ginseng
		7.3. Siberian Ginseng
		7.4. Others
	8. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By End-use
		8.1. Personal Care Products
		8.2. Dietary Supplements
		8.3. Food and Beverage Processing
		8.4. Pharmaceutical Products
	9. Global Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
		9.1. North America
		9.2. Latin America
		9.3. Western Europe
		9.4. Eastern Europe
		9.5. South Asia and Pacific
		9.6. East Asia
		9.7. Middle East and Africa
	10. North America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
	11. Latin America Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
	12. Western Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
	13. Eastern Europe Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
	14. South Asia and Pacific Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
	15. East Asia Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
	16. Middle East and Africa Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Country
	17. Key Countries Market Analysis
	18. Market Structure Analysis
	19. Competition Analysis
		19.1. Organika Health Products Inc
		19.2. Ilhwa Co. Ltd
		19.3. Korean Corp.
		19.4. RFI Ingredients, Inc
		19.5. Koshiro Co Ltd
		19.6. Daedong Korea Co., Ltd.
		19.7. Ningbo Gianon Biotech Co., Ltd.
		19.8. Sino-Nature International Co., Ltd.
		19.9. Shanghai FanPharma Co., Ltd.
		19.10. Nature's Way
	20. Assumptions & Acronyms Used
	21. Research Methodology
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