The ginger salt market is estimated to secure a valuation of US$ 4.5 Billion in 2023 and is estimated to rise to US$ 6.1 Billion by 2033. The market is anticipated to grow at a CAGR of 3.1% during the forecast period. The factors accelerating the demand for ginger salt are as follows-
Ginger is well-known for its health benefits including boosting bone health, the immune system, and appetite. With the increased consumer awareness regarding the benefits of ginger, the demand for ginger-based products like ginger salt is expected to increase during the forecast period.
With the increased technological advancement in the food & beverage industry and increased demand for healthy ingredients and seasoning is also increasing. Also, the ginger salt market is expected to increase during the forecast period owing to the investment done by manufacturers in promotional activities, social media marketing, and growing concern regarding the high-quality product trend and consumer inclination towards nutritional food products
On the regional end, the ginger salt market in North America is expected to account for the maximum share during the analysis period. North America is the largest market for ginger salt globally, due to increased awareness of flavored salt in countries like the USA and Canada.
On the other hand, the ginger salt market in Europe is witnessing significant growth in recent years. Several companies in Europe are providing ginger salt to meet the growing demand. Asia pacific ginger salt market is projected to grow in near future owing to the increased demand for innovative food products in the food industry.
The ginger salt market is fragmented with many large and small-scale manufacturers competing to gain significant market share. Some of the market players operating in the ginger salt market include Sea Salt Superstore, LLC, AMAGANSETT SEA SALT CO, Himala salt, Maine sea salt company, Bitterman & sons, and Saltbirds among others. The key players are increasing their distribution by producing a better portfolio of the product.
For instance, Sea Salt Superstore offers Asian Ginger Sea Salt- a ginger-infused sea salt made with pure fresh ginger and is best for Asian cuisine like noodles, stir fry soups, and sauces. It can be also used in fish, beef, chicken, vegetables, and even in contemporary dishes to enhance flavor and balance.
The ginger salt market is expected to grow in the coming years. The increasing consumption of different cuisines like Italian, and Mexican, and the increased consumption of confectionary products are expected to drive market growth during the forecast period.
Also, the availability of ginger salt in numerous malls, convenience stores, and departmental stores increases the sales of the market. The start-ups operating in the ginger salt market are coming up with very innovative product launches to increase the consumer base for products.
For instance, founded in 2013 - California Gold BBQ Rubs is a brand of BBQ sauce. All these products are gluten-free and made from cumin, turmeric, garlic, cinnamon, ginger, cocoa, onion, and sea salt. Its products are sold worldwide online as well as through online retailers such as Amazon.
| Data Point | Key statistics |
|---|---|
| Expected Market value in 2023 | US$ 4.5 Billion |
| Projected Market Value in 2033 | US$ 6.1 Billion |
| Growth Rate (2023 to 2033) | CAGR of 3.1% |
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The ginger salt market saw soaring growth in 2021 with worldwide revenues. A new forecast estimates that ginger salt revenue will nearly double by 2031. With the continuously growing need for clean-label products from the globe’s increasing population, ginger salt has become an increasingly popular nontoxic food flavor without preservatives with an extended shelf-life. Hence, embracing a healthy lifestyle around the world is further accelerating the global market for ginger salt.
Additionally, innovation in the food & beverage industry, particularly in the clean-label food domain, with improved product appearance, texture, and taste while enhancing nutritional value and shelf life, has generated numerous opportunities for the ginger salt market.
The mindful eating trend that started a few years ago in developed countries has now hit all countries globally. Low sodium and other health-related labeling now appear on most snacks worldwide, from ingredient swaps to the more typical Non-GMO, to satisfy the health concerns of mindful eaters.
Consumers are watching what they eat, counting calories, reducing sodium and sugar intake, and demanding to see these health facts on the packaging of products they purchase. This trend not only affect snacks but all products under the confectionery, snacks & ready-to-eat categories. Ice cream alternatives such as frozen yogurt, dairy-free and gluten-free are making their way into supermarket freezers, giving consumers healthier options using ingredient swaps.
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With the rising consumption of the semi-processed food segment, consumers are strongly influenced by the nutritional benefits of ginger salt and the additional benefits of proteins, fiber, fats, vitamins, and minerals. Moreover, consumers strongly agree that ginger salt enriches the taste of other food while being used as an ingredient.
Additionally, ginger salt fits into meals and snack occasions and consumers use ginger salt servings in a variety of ways, including in a snack and also with vegetables. Being an important source of good fats, and nutrients like vitamin E and magnesium there is an escalating demand for ginger salt globally.
The North American market is anticipated to take the lead in the global target market in terms of sales. With increasing customer demand for clean-label products, the USA and Canadian administrations have implemented governing methodologies on the consumption of food containing preservatives and set a limit on the daily consumption of artificial preservatives to control health disorders in consumers.
Moreover, 60-80% of Americans are cutting back on food products containing preservatives, being a prime factor for the stable growth of the ginger salt market.
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The European ginger salt market is projected to grow at an adequate pace. Manufacturers are targeting low production costs, and innovative food products hence, ginger salt companies are making swift progress concerning evolving innovative substitute options.
The market for ginger salt is expected to see sudden progress through the estimated period motivated by enormous investments done by market players in promotional activities and social media marketing, concerning growing high-quality product trends and consumer's wish to eat more healthy nutritional food products.
Some of the key players manufacturing ginger salt market are as follows-
The report is a compilation of first-hand information, qualitative and quantitative assessments by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macroeconomic indicators, and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
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