The global ginger beer market is expected to reach a market valuation of USD 4.9 billion by 2023, accelerating with a moderate CAGR of 7.7% from 2023 to 2033. The ginger beer market is anticipated to be valued at about USD 10.1 billion by 2033 end.
A wide range of cocktail packs is being introduced by the ginger beer market's major players as a result of the growing popularity of artisan drinks that is expected to accelerate their sales therein.
Over the course of the projected period, the market share of ginger beer is expected to be driven by a public desire for low-alcohol beverages. Secondly, the product's premium position in the market in terms of tastes, taste, quality, and packaging design could actually fit in quite well with the developing market trend of ginger beer.
Due to its energizing, snappy flavor with a hint of spice, ginger beer cocktails have been added to the menus of restaurants, pubs, and clubs to broaden their beverage selection.
The rising consumer trend toward reducing the degree of alcohol consumption through alternative beverages and drinks is predicted to hasten the general market growth of the ginger beer segment and its non-alcoholic segment in particular. The market players are also responding to this rising trend by releasing non-alcoholic drinks with several health advantages. To mention a few, the craft beer company Sobah introduced non-alcoholic craft ginger beer that it contains boab nut pulp and aromatic hops.
The recent emergence of a diverse selection of flavored ginger beer from a variety of ginger beer manufacturers has consecrated the total market development. Nevertheless, because of their widespread popularity, these drinks are now acceptable to all types of consumers, implying that the sales of ginger beer would continue to rise in the future years.
| Attribute | Details |
|---|---|
| Ginger Beer Market Size (2023) | USD 4.9 billion |
| Ginger Beer Market Projected Size (2033) | USD 10.1 billion |
| Ginger Beer Market Value CAGR (2023 to 2033) | 7.7% |
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In the wake of diverse dietary restrictions, customer desire for low-alcohol gluten-free beverages, especially by health-conscious consumers, is likely to enhance ginger beer market growth in the future years. Consumer demand for ginger beer drinks is rising, and key competitors in the industry are responding with innovations to meet that need. For example, G's Hard Ginger Beer and Bundaberg have an entire variety of gluten-free beers made with organic and vegan components.
In recent years the market for ginger beer is getting driven by rising knowledge of the health advantages of taking ginger ale, including its ability to enhance metabolism and lessen motion sickness. Thus the demand for ginger beer is escalating as a low-calorie beverage accompanied by consumers' increased preference for a clean lifestyle.
The supply of substitute beverages in competition against the ginger beer business is a major constraint limiting the industry’s expansion. Moreover, the higher price of ginger beer products in the local markets has prevented it from being readily accepted by many potential customers.
The COVID-19 epidemic has had a global impact on the food and beverage industry, including the ginger beer industry. The beverage and bottling industry's sales and total profit growth figures in May 2021 were recorded to be 2.6% and 8.9%, respectively, compared to 2.6% and 8.9% in 2020 before the pandemic overtook.
The rising propensity for drinks with limited alcohol content is being stimulated by evolving consumer lifestyles and the growing appetite for recreational beverages that is anticipated to boost the global ginger ale market across the globe.
As per the global market study of ginger beer, by the end of the year 2021, the non-alcoholic sector had the highest revenue share occupying over 75%. The non-alcoholic ginger beer is anticipated to continue its top spot throughout the forecast timeline.
In accordance with a new market research report on ginger beer, over the forecast period from 2022 to 2030, the alcoholic category is anticipated to experience the most expedited growth rate of 8.4%. It would be quite instrumental in leveraging the ginger beer market share with the rising trend among buyers, particularly as millennials have begun drinking more flavored hard beverages.
As evident from the statistics for the previous year, over 60.0% of sales were accounted for by the flavored category, and it is also anticipated that the flavored ginger beer segment would continue to dominate the target market over the projected period. During the following years, this segment's yearly growth is predicted to be further bolstered by the increasing use of ginger beer in alcoholic beverages like cocktail drinks and mules.
The global ginger beer market prediction for 2022 to 2030 also covers the original flavor category, which is anticipated to experience 6.2% yearly growth. Particularly the health advantages of the original ginger beer are expected to be the major contributing factor to this segment.
As per the market analysis report up to the year 2021, the on-trade distribution channel dominated the market share by contributing more than 60% of the revenue generated globally. On-trade outlets comprising pubs, nightclubs, lounges, eateries, motels, and restaurants are recognized as the major distribution routes for this market segment.
Pertaining to the closure of the aforementioned stores, the COVID-19 outbreak severely halted the on-trade segment growth of several regional markets of ginger beer. However, after the reopening of the world, it has recovered fast. It promises a more robust contribution to the ginger beer market growth than in the preceding years of the pandemic.
On the other hand, during the projected period, the off-trade distribution channel sector is to grow at a faster CAGR of 8%, as laid down by the market survey of ginger beer. The grocery stores, supermarket chains, retail shops, alcohol specialty shops, and online websites are all part of the off-trade distribution chain for ginger ale. They are the budding contributors to the target market.
The greatest revenue share for the ginger beer market share in the year 2021 - i.e., more than 35% - was contributed from the North American region. The demand for ginger beer in this region is anticipated to be driven by customers' rising awareness of health and well-being in the USA and Canada countries.
When compared to other nations, the USA has established as the highest profiteering regional segment with high levels of consumption rate. Key ginger beer brand alliances and collaboration with other ginger beer manufacturers are likely to advance the market development for new items and aid in boosting its share.
During the projection timeframe, the Asia Pacific region is anticipated to witness an above-average growth rate of about 8.4%. Increasing consumer approval of such drinks in the Asia Pacific is expected to promote the sales of ginger beer in the regional market sector.
The virtue of the existence of both established and emerging ginger beer manufacturers in the area, notably Fentimans and Rita, has positioned the region as a top-performing market in the geographical segment. Along with it, expanding retail transportation infrastructure facilities is anticipated to assist the market expansion in China and the adjoining areas as well.
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The global market is highly fragmented with several emerging main competitors and well-known brands in North America. Consequently, to grow their consumer base and foster brand loyalty, these key players are taking part in significant purchase, marketing, and product promotion initiatives.
Recent Developments in Global Ginger Beer Market:
The global consumption of ginger beer is expected to rise at 7.7% CAGR through 2033.
The demand for ginger beer in North America recorded 35% of market in 2022.
The regional market in Asia Pacific is projected to grow at 8.4% rate per year till 2033.
Increasing younger generation consumers have resulted in non-alcoholic segment.
The on-trade channels accounted for 60% of the global distribution of ginger beers in 2022.
| Expected Market Value (2023) | USD 331 million |
|---|---|
| Anticipated Forecast Value (2033) | USD 595.5 million |
| Projected Growth Rate (2023 to 2033) | 6% CAGR |
| Market Size Value in 2022 | USD 861.1 million |
|---|---|
| Market Forecast Value in 2032 | USD 1,457.0 million |
| Growth Rate (2022 to 2032) | 5.4% CAGR |
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