The global gin market is evaluated to augment at a CAGR of 3.8% during the studied time frame, securing revenues of USD 24.4 billion, and USD 34.5 billion in years 2025 and 2035 respectively.
Both old-school product-makers and new-wave craft distillers are capitalizing, putting out terroir-expressivist small-batch products with terroir-specific botanicals. More broadly, though mindful drinking appears to be gaining traction, demand for low-ABV and non-alcoholic the industry is also strong. Consumer tastes, sustainability-driven production systems and the rise of craft distilling will lead to much evolution in the industry over the next decade.
To distinguish their products, brands are using native herbs, exotic botanicals and bespoke blends. Meanwhile, younger consumers are demanding premium gin-based cocktails and no- and low-alcohol options, particularly within North America and Europe. The premium and artisanal products are the major growth drivers for the industry. A terroir-driven approach to product-making, from distiller’s sample a handful of locally harvested ingredients and unusual combos of botanicals are the inevitable ones.
Furthermore, health or wellness-based consumption trends are also driving the emergence of non-alcoholic alternatives that replicate the overall flavor depth replacement in those profiles that it traditionally offers, but without the alcohol. With governments promoting responsible drinking and consumer habits shifting, its producers are being pressured to expand their product portfolios to include lower-ABV and zero-proof beverages.
Yet despite its steady growth, the industry is also facing pressure, chiefly from unpredictable setting of regulations around alcohol taxes as well as marketing bans. More restrictive laws elsewhere, such as the UK, Australia and Europe, may put pressure on distillery margins. Tequila and whiskey, for example, have been gaining industry share as premium spirits and can crowd out some of the industry. Some brands are also facing difficulty as consumers grow wary of artificially spiked botanicals and cheap, bulk-produced flavored products.
Emerging trends for the industry include AI-based flavor innovation, sustainable distillation practices, and immersive brand experiences. Sustainable means of production such as carbon-neutral distillation and regenerative agriculture quickly become key differentiators for premium brands.
Machine learning is revolutionizing the art of product innovation, allowing distillers to modify the ratios of botanicals in their spirits and project shifting consumer tastes.
Finally, experiential marketing will accelerate consumer engagement with distillery tours, virtual tastings, and subscription-based product discovery adventures. Besides the Euro periphery, the Asia-Pacific and Latin American regions represent emerging industries in their own right-the cocktail culture rooted in the West is taking hold of the region as well.
| Metrics | Values |
|---|---|
| Industry Size (2025E) | USD 24.4 billion |
| Industry Value (2035F) | USD 34.5 billion |
| CAGR (2025 to 2035) | 3.8% |
Explore FMI!
Book a free demo
The industry is witnessing strong growth underpinned by premiumization, craft spirits orientation, and advancing cocktail culture. Distilleries focus on utilizing excellent-quality botanicals, refining distilling processes, and leveraging brand history to differentiate. Distributors are focusing on optimal supply chains and brand knowledge in order to put in the shelves the flavored as well as special ones with success into the industry.
Retailers accommodate changing consumer tastes, providing a combination of premium, flavored, and locally made offerings along with balancing exclusivity and affordability. End users are driven by taste, packaging, price, and reputation, with youth segments preferring new flavor innovation and production sustainability. The growth of gin cocktails at bars and in-home consumption patterns continues to drive industry growth. Also influencing the future of the sector are regulatory changes, taxation regimes, and changing lifestyles among consumers.
The below table presents a comparative assessment of the variation in CAGR over six months for the base year (2024) and the current year (2025) for the industry. This analysis highlights key shifts in industry performance and indicates revenue realization patterns, providing stakeholders with a clearer view of the industry growth trajectory over the year. The first half of the year, or H1, spans from January to June, while the second half, H2, includes the months from July to December.
| Particular | Value CAGR |
|---|---|
| H1 2024 | 3.2% (2024 to 2034) |
| H2 2024 | 3.5% (2024 to 2034) |
| H1 2025 | 3.6% (2025 to 2035) |
| H2 2025 | 3.9% (2025 to 2035) |
The above table presents the expected CAGR for the global industry demand space over a semi-annual period spanning from 2025 to 2035. In the first half (H1) of the year 2024, the business is projected to grow at a CAGR of 3.2%, followed by a slight increase to 3.5% in the second half (H2) of the same year. Moving into 2025, the CAGR is expected to rise to 3.6% in H1 and maintain a steady increase to 3.9% in H2.
In the first half (H1 2025), the industry witnessed an increase of 4 BPS, while in the second half (H2 2025), the industry observed a rise of 4 BPS, indicating a consistent upward trend. These variations suggest strong industry momentum, driven by premiumization trends in craft product, the rising popularity of botanical and low-ABV product variants, and increased investment in sustainable distillation techniques across key global industries.
Between 2020 and 2024, the industry exhibited moderate growth that can be attributed to the three pillars driving the category: premiumization, the growth of craft distilleries, and increased demand for botanicals-infused spirits. Consumers have come to adopt alternative flavor profiles. Ready-to-drink (RTD) gin cocktails are consumed more, especially in North America and Europe.
E-commerce has also provided a sales platform through which smaller craft brands could challenge traditional distillers. However, raw material prices were constantly changing. There were increases in excise taxes, and increasing interest in low-ABV and non-alcoholic products. The industry experienced a CAGR of 3.2%, and Europe continues to lead while Asia-Pacific and Latin America have seen remarkable adoption rates.
The industry will record a CAGR of 3.5% from 2025 to 2035, boosted by AI-driven flavor innovation, hybrid distillation techniques, and sustainable production. Closed-loop water recycling, regenerative botanical farming, and carbon-neutral distillation will be favored. There will be more zero-proof substitutes and functional formulations in high demand by consumers increasingly seeking sophisticated, health-oriented beverages.
Comparative Market Shift Analysis (2020 to 2024 vs. 2025 to 2035)
| 2020 to 2024 | 2025 to 2035 |
|---|---|
| More people requested craft and premium product as several preferred consuming artisanal spirits. | Greater expansion of low-alcohol product appealed to health-conscious consumers. |
| Greatest industry is found in Europe, particularly in the UK and Spain, as there is a rich product culture in these countries. | Strong growth in Asia-Pacific and North America, fueled by evolving cocktail culture and premiumization. |
| Classic London Dry Gin held sway, with growing popularity for flavored and modern products. | Increased experimentation with novel botanicals, organic ingredients, and novel distillation methods. |
| Increased popularity of gin-centric cocktails in pubs and restaurants helped drive growth. | More in-home mixology trends and ready-to-drink (RTD) gin cocktails influencing new product initiatives. |
| Supply chain issues affected botanicals sourcing and raw materials used for product production. | Enhanced supply chain diversification and sustainable sourcing policies to meet ingredient supply. |
| Regulatory oversight on alcoholic beverage labeling and transparency of marketing. | Harsher regulation on health claims, sustainability practices, and responsible consumption campaigns. |
| Research and development centered on improving distillation techniques and specialty botanical mixtures. | Greater innovation in non-alcoholic substitutes for product and AI-driven flavor profiling for individualized spirits. |
The industry is under a lot of different external pressures and housing various changes and influences. Such threats are regulation-centric, economic, social, competitive and logistic.
The regulatory issues that the alcohol industry faces are regional specific such as alcohol taxation, labeling laws, and marketing restrictions. The constantly evolving advertising and distribution laws passed in relation to areas with strict alcohol regulations (e.g., Middle Eastern countries, parts of Asia) often limit industry expansion. Also, the geographical indications (GI) compliance, like the one for the London Dry Gin, should be taken into account, as they may give rise to restrictions in branding and product differentiation.
Raw material prices are up and down again because the production process cannot go on without juniper, several botanicals, and neutral grain spirits. Sometimes due to climatic changes, funguses in the field, or other factors it incurs extra expenses and/or produces a faulty good. Imports of organic or rare species of plants could be additionally unpredictable.
Moreover, the demand is positively influenced by the current preference for craft products, low-ABV spirits, and especially flavored varieties. The high-end and artisanal ones are on the rise, while the competition from the ready-to-drink cocktails, whiskey, and tequila may partly remove it from the industry. Besides, the dropping consumption of during-to-sing
Squeezing on the profit margin concocted with retailers' private gatekeepers proliferating it adds to the cuts on the price competition. Retailers' private labels are competing in terms of pricing and, therefore, they have the potential to reduce the profit margins.
In 2025, the global industry will be led by London Dry Gin, accounting for 75.6% of the total value share. That ubiquitous presence is supported by a consumer preference for classic, juniper-forward profiles and the growing popularity of premium mixology trends. Unlike modern products, which feature any number of exotic botanicals, London Dry Gin has a clean, classic flavor that makes it the popular option for classic cocktails like the Gin & Tonic, Martini, or Negroni.
Behemoths such as Tanqueray (Diageo), Beefeater (Pernod Ricard), and Bombay Sapphire (Bacardi) are expanding their portfolios for premium and super-premium segments. They continue to be solid foundations in the UK and Europe, while demand in North America and Asia-Pacific is booming, especially in luxury bars and premium spirits retail. London Dry Gin accounts for 38% of all spirits consumed in 2035 due to London Dry's heritage, regulatory compliance, and the growing global consumption of premium spirits.
Plymouth Gin, with an 8.4% industry share, is distinguished by its geographic indication (GI) status and a smoother, earthier botanical profile. It tends to have a sweeter flavor, which makes it perfect for classic cocktails like the Pink Gin, Tom Collins, and Gimlet.
Made only in Plymouth, England, the brand's history makes it popular among enthusiasts. Top industry players comprise Plymouth Gin (Chivas Brothers - Pernod Ricard), appealing demand in Europe and North America, as well as Asia-Pacific's craft cocktail bars. It is projected to hold steady at a three-quarters industry share by 2035, driven by artisanal production and the revival of classic gin culture.
The specialty stores account for more than 42.3% of the industry by channel distribution, as they have become the means of marketing premium and craft product. Unlike supermarket chains, which stock product by the bottle and often feature shelf space of little interest to enthusiasts, these places offer curated selections aimed at product lovers, cocktail experimenters, and top-shelf liquor stands. They are experts in artisan, small-batch, and limited-edition ones, often focusing on exclusive distillery releases and more localized curiosities.
One space is specialty retailing in Europe and North America, in which little design stores get up in universes in which purchasers expect tweaked, made-looking encounters and homespun suggestions. Premium selection, tasting events, and educational experiences are offered by many top retailers, including Selfridges (UK), Vinmonopolet (Norway), and Park Avenue Liquor Shop (USA) to engage consumers.
The demand for superior product is expanding, notably in the Asia-Pacific region, predominantly in China and Singapore. Ripe data in the shape of digital specialty retail ecosystems like The Whisky Shop(UK) and Caskers (US) provides an opportunity for consumers around the globe to gain exclusive access to rare and luxury product.
Supermarkets and hypermarkets make up 34.7% of all product global distribution for mainstream and premium product buyers. Driven by top retailers, (think Sainsbury's (UK), Auchan (France), and a good portion of Target (USA)) stacking product at (a relative) steal with promotion and broad availability.
With the premium product category booming, hypermarkets are allocating shelf space to dedicated product aisles, including exclusive releases and limited-edition variants from Beefeater, Roku Gin, and others. By 2035, supermarkets will retain industry share with a solid performance, but specialty stores and digital platforms will increasingly threaten, and some of the disruptions within liquor retailing may be exacerbated by economic conditions.
| Countries | CAGR (2025 to 2035) |
|---|---|
| USA | 5.4% |
| UK | 5.8% |
| Canada | 6.1% |
| India | 7.2% |
| Japan | 4.9% |
Its increased demand for premium craft product and ready-to-drink (RTD) cocktails' popularity has driven industry growth. The industry has seen the introduction of canned gin cocktails infused with exotic botanicals and natural fruits, unlike in the past when traditional product and tonic combinations were the case.
Craft distillers have introduced barrel-aging techniques, terroir-infused Botanics, and functional ingredient infusions to create ultra-premium, limited-release offerings. Craft and super-premium styles will lead the industry in 2035, catering to cocktail culture fans and premium mixology trends. FMI is of the opinion that the USA industry is slated to grow at 5.4% CAGR during the study period.
Growth Drivers in the USA
| Key Drivers | Information |
|---|---|
| Premium consumption | Consumers prefer premium craft product over standard varieties. |
| RTD cocktail trend | Increase in canned gin cocktails for convenience. |
| Barrel-aged product trend | Distillers use aging techniques to develop complex flavors. |
| Mixology growth | Cocktail culture boom increases premium product sales. |
The UK continues to lead the industry. Increasingly, sustainability is a defining characteristic, with distilleries shifting to locally grown botanicals and sustainable production methods. Contrary to historical reliance on juniper and herbs imported from overseas, today's ingredients are chiefly grown locally with regenerative agricultural methods employed in preserving biodiversity.
Closed-loop water recycling and solar distillation technology have gained popularity, with decreased carbon footprints in the manufacturing cycle. Sustainability emphasis through legislation has prompted distilleries to turn to carbon-neutral manufacturing, and the UK stands as the pioneer in sustainable production.
Growth Drivers in the UK
| Key Drivers | Details |
|---|---|
| Sustainability initiatives | Distilleries implement low-carbon and sustainable processes. |
| Locally grown botanicals | Increased use of locally grown juniper and herbs. |
| Government policy | Stricter rules encourage carbon-neutral product production. |
| Premium expansion | Handcrafted and artisanal product remains in great demand. |
The Canadian industry is evolving beyond traditional forms. Increased demands for terroir and Arctic botanical-infused products have shifted people's views. Compared with mass-produced products, Canadian manufacturers focus on hyper-local sourcing and seasonally inspired blends, utilizing such flavorings as Labrador tea, spruce tips, and wild juniper berries.
Experimental styles such as barrel-rested and cask-finished ones have gained traction, focusing on premium spirits consumers looking for unique flavor profiles. Canada will likely be one of the leading global players in the craft gin industry by 2035, focusing on domestic and export industries. FMI is of the opinion that the Canadian industry is slated to grow at 6.1% CAGR during the study period.
Growth Drivers in Canada
| Key Drivers | Details |
|---|---|
| Arctic botanical infusions | Local, wild-harvested botanicals impart unique flavor profiles. |
| Barrel-aged popularity | Aged product is requested for richness and depth from consumers. |
| Growing craft spirits industry | Distilleries owned by small distilleries become global topics. |
| Premiumization trend | Premium products with premium-priced brands command premium-mindful consumers. |
Growing demand for craft spirits, including botanically infused product, due to consumer choice shift led to the expansion. Contrary to previous reliance on international brands, local distilleries have risen to the challenge with new-generation fusions of Indian botanicals such as turmeric, cardamom, and tulsi.
Premiumization of product has also reached tier-2 and tier-3 cities with growing awareness. The Indian industry will be healthy by 2035, with local brands gaining a competitive edge. FMI is of the opinion that the Indian industry is slated to grow at 7.2% CAGR during the study period.
Growth Drivers in India
| Key Drivers | Description |
|---|---|
| Craft product brands growth | Domestic distilleries experiment with new botanical blends. |
| Growing consumer awareness | More and more consumers choose premium and craft product. |
| New industry expansion | Tier-2 and tier-3 cities' product penetration. |
| Indian botanical infusions | Indian spices and herbs are utilized, thus making it more attractive. |
In contrast to traditional European-style product, Japanese distilleries aim at national tastes and precise craftsmanship. They insert yuzu, shiso, and cherry blossom into the mix and make traditionally Japanese-style product. Peak peaks of highball culture and cult-like followings for craft spirits in Japan fueled demand for craft, small-batch product. Emphasizing balance and precision, Japanese product brands entered global industries with domestic and international demand.
Growth Drivers in Japan
| Key Drivers | Information |
|---|---|
| Exotic botanical infusions | Japanese product incorporates yuzu, shiso, and cherry blossom. |
| Highball culture expansion | Product highballs gained popularity in Japan's nightlife. |
| Craft spirits expansion | Small-batch distilleries become globally prominent. |
| Premiumization of spirits | Gin drinkers require high-quality and well-produced product. |
The worldwide industry is highly competitive, driven by premiumization, the boom in craft distilling, and changing consumer orientations toward their spirits with botanical flavors. Companies aim to distinguish themselves from the competition and gain industry share by investing in innovative distillation techniques, sourcing sustainable ingredients, and artisan craftsmanship.
The major players include Diageo (Tanqueray, Gordon's), Pernod Ricard (Beefeater, Monkey 47), Bacardi Limited (Bombay Sapphire), William Grant & Sons (Hendrick's), and Campari Group (Bulldog Gin). These companies are seeking to expand their portfolios to satisfy consumer demand through limited releases, flavored variants, and sustainable production.
Industry evolution is influenced by the craft and small-batch product revolution, coupled with an increase in demand for premium and ultra-premium products and the mixology culture. Growing preferences for low-ABV and non-alcoholic product alternatives are diversifying product development strategies.
Strategic Factors include strategic acquisitions of boutique distilleries, buy-in partnerships with bars and restaurants, and digital marketing campaigns targeting youth. Such sustainability initiatives so far comprise carbon-neutral distillation processes and eco-packaging. Such initiatives will make brands grow in prominence owing to their increasingly environmentally conscious consumers.
Market Share Analysis by Company
| Company Name | Estimated Market Share (%) |
|---|---|
| Diageo (Tanqueray, Gordon’s) | 25-30% |
| Pernod Ricard (Beefeater, Monkey 47) | 15-20% |
| Bacardi (Bombay Sapphire) | 12-16% |
| William Grant & Sons (Hendrick’s Gin) | 8-12% |
| Rémy Cointreau (The Botanist) | 5-9% |
| Other Companies (Combined) | 20-30% |
| Company Name | Key Offerings/Activities |
|---|---|
| Diageo (Tanqueray, Gordon’s) | Industry leader with a diverse gin portfolio, emphasizing global expansion and premium variants. |
| Pernod Ricard (Beefeater, Monkey 47) | Strong focus on craft and premium product, with botanical-rich formulations. |
| Bacardi (Bombay Sapphire) | Pioneering injection |
| William Grant & Sons (Hendrick’s Gin) | Known for unconventional branding and unique botanical blends. |
| Rémy Cointreau (The Botanist) | Premium craft product brand with a strong focus on sustainability and terroir-driven ingredients. |
Key Company Insights
Diageo (25-30%)
Dominating the global industry through brands like Tanqueray and Gordon's, they are more focused on premiumization and new botanical expressions.
Pernod Ricard (15-20%)
One of the leaders in craft and premium product by leveraging Beefeater’s legacy with the artisanal appeal of Monkey 47.
Bacardi (12-16%)
Aiming to launch sustainability initiatives and flavor innovations within the premium product category with the help of Bombay Sapphire.
William Grant & Sons (8-12%)
Hendrick’s Gin is marketed as an unconventional offering and is very rich in botanicals in the ultra-premium space.
Rémy Cointreau (5-9%)
With The Botanist it focuses on terroir-based product production for the high-end consumer segment.
Other Key Players (20-30% Combined)
The industry is expected to reach USD 24.4 billion in 2025.
The industry is projected to reach USD 34.5 billion by 2035.
The key players in the industry include Tanqueray, Gordon’s, Beefeater, Bombay Sapphire, Hendrick’s Gin, Monkey 47, The Botanist, Plymouth Gin, No.3 London Dry Gin, and Sipsmith Gin.
India, slated to grow at 7.2% CAGR during the study period, is poised for fastest growth.
London Dry Gin is in high demand.
By product type, the industry is segmented into London dry gin, Plymouth gin, Genever/Dutch gin, Old Tom gin, and New American gin.
By price, the industry is segmented into standard, premium, and luxury.
By distribution channel, the industry is segmented into hypermarkets and supermarkets, specialty stores, drug stores, online channels, and others.
By region, the industry is segmented into North America, Latin America, Europe, Asia Pacific, and the Middle East & Africa.
Fish Waste Management Market Analysis by Source and End Use Industry Through 2035
Kelp Protein Market Analysis by Form and End Use Through 2035
Fish Soup Market Analysis by Form, Format, Packaging and Sales Channel Through 2035
Fish Silage Market Analysis by Fish, Fish Type, Application and Form Through 2035
Fish Roe Enzymes and Extracts Market Analysis by Type, Source and Application Through 2035
Edible Seaweed Market Analysis by Product Type, End Use Application, Extraction Method and Form Through 2035
Gin Market
Thank you!
You will receive an email from our Business Development Manager. Please be sure to check your SPAM/JUNK folder too.
