Gift Paper Market Outlook (2023 to 2033)

The global gift paper market size is slated to gain striking growth from 2023 to 2033. According to the research report published by Future Market Insights, the global market is projected to surpass a valuation of US$ 4,489.6 million in 2023.

It is predicted to hit a valuation of US$ 6,645.6 million by 2033. The market is foreseen to thrive at a CAGR of 4.0% from 2023 to 2033. The gift paper industry is estimated to hold 2-3% of the global paper and paperboard market in 2023.

Gift paper is generally made from kraft paper material which has high tear resistance with good strength, and is sustainable. These papers are made from a process that includes the conversion of chemicals from wood into wood pulp. As it does not add weight to the product, using kraft paper keeps shipping costs low and makes gift wrapping easy.

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Which is the Trend Driving the Gift Paper Industry?

Increasing Demand for Customized Gift-Wrapping Paper to Fuel Sales

Customization of gift wrappers according to the need and preferences of customers is spurring demand in the market. With growing environmental issues, consumers are moving toward eco-conscious and environment-friendly products. Also, the rising trend of customized print on gift paper and better designs may create opportunities for growth in the market.

Most companies have diversified their offerings and encouraged customers to customize and personalize their prints. Further, the development of e-commerce companies is also expected to drive sales in the market over the forecast period.

Attributes Details
Gift Paper Market Share (2022) US$ 4,316.7 million
Gift Paper Market Share (2023) US$ 4,489.6 million
Gift Paper Market Share (2033) US$ 6,645.6 million
Gift Paper Market Share (2023 to 2033) 4.0%

Gift Paper Market Historical Analysis (2018 to 2022) Vs. Forecast Outlook (2023 to 2033)

The global gift paper industry size developed at a CAGR of 3.1% from 2018 to 2022. In 2018, the global market size stood at US$ 3,821.7 million. In the following years, the market witnessed remarkable growth, accounting for US$ 4,316.7 million in 2022.

Kraft paper is used for various industrial and commercial uses due to its strength and high tear resistance. Among the prominent businesses where kraft paper is utilized broadly are for packaging, wrapping individual products, bundling, and eco-friendly business cards and gift wrapping. Moreover, manufacturers are focusing on eco-friendly gift packaging, since kraft paper is environment-friendly and is made from recycled waste pulp and may be recycled and reused.

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Category-wise Insights

Which is a Highly Preferred Packaging Material?

Manufacturers Prefer Kraft Material for Gift Paper

Kraft paper as a packaging material is best for gifting products due to its high strength compression performance, course texture, flexibility, and durability. Further, kraft paper is also environment-friendly, cost-effective, and recyclable.

In an independent survey, 73% of manufacturers reported that companies prefer sustainable packaging as it reduces transporting and packaging costs and is best for the environment. Further, kraft paper is made from wood pulp which reduces the consumption of resources. FMI analysis states that during the forecast period, sales in the segment are forecasted to expand at a CAGR of 3.6%. In 2022, the kraft paper segment captured a 68.6% share of the global market.

Which Type of Packaging is Leading the Gift Paper Industry?

Gift Paper is being used as a Primary Packaging Solution

Primary packaging is the packaging that is in direct contact with the product or is the first layer of packaging. It keeps the product inside safe and usable and its main goal is to appear appealing to customers and to protect the product.

Primary packaging not only keeps the product safe but plays an important role in marketing as it often displays the company’s logo or important information thus impacting the sales of a product. This is expected to surge the demand for primary packaging at a 3.7% CAGR over the forecast period. In 2022, the primary segment accounted for 63.6% of the share in the global market.

Country-wise insights

How is the United States Gift Paper Industry Faring?

Increasing Preference for Reusable Gift Wrapping Paper May Boost Sales in the United States.

Sales in the United States market are forecasted to gain traction at a CAGR of 1.5% during the forecast period. In 2022, the United States market for gift paper acquired a 13.6% global market share. American Forest & Paper Association commissioned the 2021 access to recycling study.

The study shows that 94% of Americans have easy access to community-based paper recycling programs. This is expected to propel the usage of recycled paper for gift packaging.

Why is the India Gift Paper Industry Considered Dominating?

High Demand for Brown Gift Wrapping Paper in India to Fuel Growth

Total sales of gift paper in India are set to reach a valuation of US$ 442.9 million by 2033. In 2022, India captured a 6.1% global market share. According to Indian Paper Manufacture Association, rising trends of celebration of various festivals and occasions and the increasing influence of gifting culture are spurring demand in the market.

Country Forecasted CAGR (2023 to 2033)
The United States 13.6%
The United Kingdom 3.0%
China 4.8%
Japan 8.8%
India 6.1%

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Competitive Landscape

Due to the existence of many local and regional competitors, the overall gift paper industry is competitive. Key participants use a variety of strategies including mergers and acquisitions, developments, joint efforts, and associations. Moreover, leading players are also utilizing advertisement strategies on social media channels to improve sales.

Recent Developments Observed by FMI:

  • Mondi, a pioneer in environment-friendly paper and packaging, introduced new paper bags for Holz-Bauer's hardwood pellets in May 2023, eliminating needless plastic.
  • On World Earth Day in April 2023, ITC's Aashirvaad Organic Atta introduced paper-based packaging.
  • In May 2022, Smurfit Kappa Group acquired Atlas Packaging, a corrugated packaging manufacturer. This is expected to improve its services in Europe’s market.
  • In May 2022, Stora Enso Oyj invested in ACDF Industries SAS which manufactures wooden components and structures in France. It is expected to benefit the company by easily obtaining timber and lowering its carbon footprint by rejecting plastic.
  • In March 2022, DS Smith, well known for developing 100 percent recyclable packaging solutions, had its main focus to replace foam buffers with cardboard, so the packaging is easy to fold and very instinctive to use.

Key Players Profiled in the Global Market:

  • DS Smith Plc
  • Oji Paper Co. Ltd.
  • Smurfit Kappa Group Plc
  • Stora Enso Oyj
  • Nippon Paper Group Inc.
  • HighPoint Packaging
  • Twin Rivers Paper Company
  • Kraft Wrap Inc.
  • Madico Inc.
  • The Paper Company India

Scope of the Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis US$ million for Value
Key Regions Covered North America; Latin America; Europe; South Asia; East Asia; Oceania; The Middle East & Africa (MEA)
Key Countries Covered The United States, Canada, Germany, The United Kingdom, Nordic, Russia, BENELUX, Poland, France, Spain, Italy, Czech Republic, Hungary, Rest of EMEAI, Brazil, Peru, Argentina, Mexico, South Africa, Northern Africa, GCC Countries, China, Japan, South Korea, India, ASIAN, Thailand, Malaysia, Indonesia, Australia, New Zealand, Others
Key Segments Covered Material, Packaging, Sales Channel, Region
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, Trend Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives

Gift Paper Market Segmentation

By Material:

  • Kraft Paper
  • Recycle Paper
  • Bleached Paper
  • Unbleached Paper

By Packaging:

  • Primary
  • Secondary

By Sales Channel:

  • Departmental/Convenience/Discount Stores
  • Hyper/Supermarket
  • Online Sales
  • Others (Independent/Specialty Stores)

By Region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • The Middle East & Africa (MEA)

Frequently Asked Questions

What is the Projected Growth rate of the Gift Paper Market over the Next few Years?

The gift paper market is anticipated to develop at a CAGR of 4.0% through 2033.

What is the Growth Forecast for the Gift Paper Market?

The gift paper market is estimated to reach from US$ 4,489.6 million in 2023 to US$ 6,645.6 million by 2033.

What is the Key Market Trend Shaping the Gift Paper Market Industry?

Rising eco-friendly packaging demand is the key trend shaping the gift paper market.

Which Region Holds High Lucrativeness for Gift Papers?

North America stands out as the region of high lucrativeness for gift papers, given its advanced packaging industry.

Which Packaging Material is Preferred in the Gift Paper Market?

Manufacturers opt for kraft material for gift paper, with segment sales set to surge at a 3.6% CAGR through 2033.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Sq. Ft) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Sq. Ft) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Material

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Sq. Ft) Analysis By Material, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Sq. Ft) Analysis and Forecast By Material, 2023 to 2033

        5.3.1. Kraft Paper

        5.3.2. Recycled Paper

        5.3.3. Bleached Paper

        5.3.4. Unbleached Paper

    5.4. Y-o-Y Growth Trend Analysis By Material, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Material, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Packaging

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Sq. Ft) Analysis By Packaging, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Sq. Ft) Analysis and Forecast By Packaging, 2023 to 2033

        6.3.1. Primary

        6.3.2. Secondary

    6.4. Y-o-Y Growth Trend Analysis By Packaging, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By Packaging, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Sales Channel

    7.1. Introduction / Key Findings

    7.2. Historical Market Size Value (US$ Million) & Volume (Sq. Ft) Analysis By Sales Channel, 2018 to 2022

    7.3. Current and Future Market Size Value (US$ Million) & Volume (Sq. Ft) Analysis and Forecast By Sales Channel, 2023 to 2033

        7.3.1. Departmental/Convenience/Discount Stores

        7.3.2. Hyper/Supermarket

        7.3.3. Online Sales

        7.3.4. Others

    7.4. Y-o-Y Growth Trend Analysis By Sales Channel, 2018 to 2022

    7.5. Absolute $ Opportunity Analysis By Sales Channel, 2023 to 2033

8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    8.1. Introduction

    8.2. Historical Market Size Value (US$ Million) & Volume (Sq. Ft) Analysis By Region, 2018 to 2022

    8.3. Current Market Size Value (US$ Million) & Volume (Sq. Ft) Analysis and Forecast By Region, 2023 to 2033

        8.3.1. North America

        8.3.2. Latin America

        8.3.3. Western Europe

        8.3.4. Eastern Europe

        8.3.5. South Asia and Pacific

        8.3.6. East Asia

        8.3.7. Middle East and Africa

    8.4. Market Attractiveness Analysis By Region

9. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Sq. Ft) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) & Volume (Sq. Ft) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. U.S.

            9.2.1.2. Canada

        9.2.2. By Material

        9.2.3. By Packaging

        9.2.4. By Sales Channel

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Material

        9.3.3. By Packaging

        9.3.4. By Sales Channel

    9.4. Key Takeaways

10. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Sq. Ft) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Sq. Ft) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Brazil

            10.2.1.2. Mexico

            10.2.1.3. Rest of Latin America

        10.2.2. By Material

        10.2.3. By Packaging

        10.2.4. By Sales Channel

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Material

        10.3.3. By Packaging

        10.3.4. By Sales Channel

    10.4. Key Takeaways

11. Western Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Sq. Ft) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Sq. Ft) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. Germany

            11.2.1.2. U.K.

            11.2.1.3. France

            11.2.1.4. Spain

            11.2.1.5. Italy

            11.2.1.6. Rest of Western Europe

        11.2.2. By Material

        11.2.3. By Packaging

        11.2.4. By Sales Channel

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Material

        11.3.3. By Packaging

        11.3.4. By Sales Channel

    11.4. Key Takeaways

12. Eastern Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Sq. Ft) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Sq. Ft) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. Poland

            12.2.1.2. Russia

            12.2.1.3. Czech Republic

            12.2.1.4. Romania

            12.2.1.5. Rest of Eastern Europe

        12.2.2. By Material

        12.2.3. By Packaging

        12.2.4. By Sales Channel

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Material

        12.3.3. By Packaging

        12.3.4. By Sales Channel

    12.4. Key Takeaways

13. South Asia and Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    13.1. Historical Market Size Value (US$ Million) & Volume (Sq. Ft) Trend Analysis By Market Taxonomy, 2018 to 2022

    13.2. Market Size Value (US$ Million) & Volume (Sq. Ft) Forecast By Market Taxonomy, 2023 to 2033

        13.2.1. By Country

            13.2.1.1. India

            13.2.1.2. Bangladesh

            13.2.1.3. Australia

            13.2.1.4. New Zealand

            13.2.1.5. Rest of South Asia and Pacific

        13.2.2. By Material

        13.2.3. By Packaging

        13.2.4. By Sales Channel

    13.3. Market Attractiveness Analysis

        13.3.1. By Country

        13.3.2. By Material

        13.3.3. By Packaging

        13.3.4. By Sales Channel

    13.4. Key Takeaways

14. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    14.1. Historical Market Size Value (US$ Million) & Volume (Sq. Ft) Trend Analysis By Market Taxonomy, 2018 to 2022

    14.2. Market Size Value (US$ Million) & Volume (Sq. Ft) Forecast By Market Taxonomy, 2023 to 2033

        14.2.1. By Country

            14.2.1.1. China

            14.2.1.2. Japan

            14.2.1.3. South Korea

        14.2.2. By Material

        14.2.3. By Packaging

        14.2.4. By Sales Channel

    14.3. Market Attractiveness Analysis

        14.3.1. By Country

        14.3.2. By Material

        14.3.3. By Packaging

        14.3.4. By Sales Channel

    14.4. Key Takeaways

15. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    15.1. Historical Market Size Value (US$ Million) & Volume (Sq. Ft) Trend Analysis By Market Taxonomy, 2018 to 2022

    15.2. Market Size Value (US$ Million) & Volume (Sq. Ft) Forecast By Market Taxonomy, 2023 to 2033

        15.2.1. By Country

            15.2.1.1. GCC Countries

            15.2.1.2. South Africa

            15.2.1.3. Israel

            15.2.1.4. Rest of MEA

        15.2.2. By Material

        15.2.3. By Packaging

        15.2.4. By Sales Channel

    15.3. Market Attractiveness Analysis

        15.3.1. By Country

        15.3.2. By Material

        15.3.3. By Packaging

        15.3.4. By Sales Channel

    15.4. Key Takeaways

16. Key Countries Market Analysis

    16.1. U.S.

        16.1.1. Pricing Analysis

        16.1.2. Market Share Analysis, 2022

            16.1.2.1. By Material

            16.1.2.2. By Packaging

            16.1.2.3. By Sales Channel

    16.2. Canada

        16.2.1. Pricing Analysis

        16.2.2. Market Share Analysis, 2022

            16.2.2.1. By Material

            16.2.2.2. By Packaging

            16.2.2.3. By Sales Channel

    16.3. Brazil

        16.3.1. Pricing Analysis

        16.3.2. Market Share Analysis, 2022

            16.3.2.1. By Material

            16.3.2.2. By Packaging

            16.3.2.3. By Sales Channel

    16.4. Mexico

        16.4.1. Pricing Analysis

        16.4.2. Market Share Analysis, 2022

            16.4.2.1. By Material

            16.4.2.2. By Packaging

            16.4.2.3. By Sales Channel

    16.5. Germany

        16.5.1. Pricing Analysis

        16.5.2. Market Share Analysis, 2022

            16.5.2.1. By Material

            16.5.2.2. By Packaging

            16.5.2.3. By Sales Channel

    16.6. U.K.

        16.6.1. Pricing Analysis

        16.6.2. Market Share Analysis, 2022

            16.6.2.1. By Material

            16.6.2.2. By Packaging

            16.6.2.3. By Sales Channel

    16.7. France

        16.7.1. Pricing Analysis

        16.7.2. Market Share Analysis, 2022

            16.7.2.1. By Material

            16.7.2.2. By Packaging

            16.7.2.3. By Sales Channel

    16.8. Spain

        16.8.1. Pricing Analysis

        16.8.2. Market Share Analysis, 2022

            16.8.2.1. By Material

            16.8.2.2. By Packaging

            16.8.2.3. By Sales Channel

    16.9. Italy

        16.9.1. Pricing Analysis

        16.9.2. Market Share Analysis, 2022

            16.9.2.1. By Material

            16.9.2.2. By Packaging

            16.9.2.3. By Sales Channel

    16.10. Poland

        16.10.1. Pricing Analysis

        16.10.2. Market Share Analysis, 2022

            16.10.2.1. By Material

            16.10.2.2. By Packaging

            16.10.2.3. By Sales Channel

    16.11. Russia

        16.11.1. Pricing Analysis

        16.11.2. Market Share Analysis, 2022

            16.11.2.1. By Material

            16.11.2.2. By Packaging

            16.11.2.3. By Sales Channel

    16.12. Czech Republic

        16.12.1. Pricing Analysis

        16.12.2. Market Share Analysis, 2022

            16.12.2.1. By Material

            16.12.2.2. By Packaging

            16.12.2.3. By Sales Channel

    16.13. Romania

        16.13.1. Pricing Analysis

        16.13.2. Market Share Analysis, 2022

            16.13.2.1. By Material

            16.13.2.2. By Packaging

            16.13.2.3. By Sales Channel

    16.14. India

        16.14.1. Pricing Analysis

        16.14.2. Market Share Analysis, 2022

            16.14.2.1. By Material

            16.14.2.2. By Packaging

            16.14.2.3. By Sales Channel

    16.15. Bangladesh

        16.15.1. Pricing Analysis

        16.15.2. Market Share Analysis, 2022

            16.15.2.1. By Material

            16.15.2.2. By Packaging

            16.15.2.3. By Sales Channel

    16.16. Australia

        16.16.1. Pricing Analysis

        16.16.2. Market Share Analysis, 2022

            16.16.2.1. By Material

            16.16.2.2. By Packaging

            16.16.2.3. By Sales Channel

    16.17. New Zealand

        16.17.1. Pricing Analysis

        16.17.2. Market Share Analysis, 2022

            16.17.2.1. By Material

            16.17.2.2. By Packaging

            16.17.2.3. By Sales Channel

    16.18. China

        16.18.1. Pricing Analysis

        16.18.2. Market Share Analysis, 2022

            16.18.2.1. By Material

            16.18.2.2. By Packaging

            16.18.2.3. By Sales Channel

    16.19. Japan

        16.19.1. Pricing Analysis

        16.19.2. Market Share Analysis, 2022

            16.19.2.1. By Material

            16.19.2.2. By Packaging

            16.19.2.3. By Sales Channel

    16.20. South Korea

        16.20.1. Pricing Analysis

        16.20.2. Market Share Analysis, 2022

            16.20.2.1. By Material

            16.20.2.2. By Packaging

            16.20.2.3. By Sales Channel

    16.21. GCC Countries

        16.21.1. Pricing Analysis

        16.21.2. Market Share Analysis, 2022

            16.21.2.1. By Material

            16.21.2.2. By Packaging

            16.21.2.3. By Sales Channel

    16.22. South Africa

        16.22.1. Pricing Analysis

        16.22.2. Market Share Analysis, 2022

            16.22.2.1. By Material

            16.22.2.2. By Packaging

            16.22.2.3. By Sales Channel

    16.23. Israel

        16.23.1. Pricing Analysis

        16.23.2. Market Share Analysis, 2022

            16.23.2.1. By Material

            16.23.2.2. By Packaging

            16.23.2.3. By Sales Channel

17. Market Structure Analysis

    17.1. Competition Dashboard

    17.2. Competition Benchmarking

    17.3. Market Share Analysis of Top Players

        17.3.1. By Regional

        17.3.2. By Material

        17.3.3. By Packaging

        17.3.4. By Sales Channel

18. Competition Analysis

    18.1. Competition Deep Dive

        18.1.1. DS Smith Plc

            18.1.1.1. Overview

            18.1.1.2. Product Portfolio

            18.1.1.3. Profitability by Market Segments

            18.1.1.4. Sales Footprint

            18.1.1.5. Strategy Overview

                18.1.1.5.1. Marketing Strategy

                18.1.1.5.2. Product Strategy

                18.1.1.5.3. Channel Strategy

        18.1.2. Oji Paper Co., Ltd.

            18.1.2.1. Overview

            18.1.2.2. Product Portfolio

            18.1.2.3. Profitability by Market Segments

            18.1.2.4. Sales Footprint

            18.1.2.5. Strategy Overview

                18.1.2.5.1. Marketing Strategy

                18.1.2.5.2. Product Strategy

                18.1.2.5.3. Channel Strategy

        18.1.3. Smurfit Kappa Group Plc

            18.1.3.1. Overview

            18.1.3.2. Product Portfolio

            18.1.3.3. Profitability by Market Segments

            18.1.3.4. Sales Footprint

            18.1.3.5. Strategy Overview

                18.1.3.5.1. Marketing Strategy

                18.1.3.5.2. Product Strategy

                18.1.3.5.3. Channel Strategy

        18.1.4. Stora Enso Oyj

            18.1.4.1. Overview

            18.1.4.2. Product Portfolio

            18.1.4.3. Profitability by Market Segments

            18.1.4.4. Sales Footprint

            18.1.4.5. Strategy Overview

                18.1.4.5.1. Marketing Strategy

                18.1.4.5.2. Product Strategy

                18.1.4.5.3. Channel Strategy

        18.1.5. Nippon Paper Group, Inc.

            18.1.5.1. Overview

            18.1.5.2. Product Portfolio

            18.1.5.3. Profitability by Market Segments

            18.1.5.4. Sales Footprint

            18.1.5.5. Strategy Overview

                18.1.5.5.1. Marketing Strategy

                18.1.5.5.2. Product Strategy

                18.1.5.5.3. Channel Strategy

        18.1.6. HighPoint Packaging

            18.1.6.1. Overview

            18.1.6.2. Product Portfolio

            18.1.6.3. Profitability by Market Segments

            18.1.6.4. Sales Footprint

            18.1.6.5. Strategy Overview

                18.1.6.5.1. Marketing Strategy

                18.1.6.5.2. Product Strategy

                18.1.6.5.3. Channel Strategy

        18.1.7. Twin Rivers Paper Company

            18.1.7.1. Overview

            18.1.7.2. Product Portfolio

            18.1.7.3. Profitability by Market Segments

            18.1.7.4. Sales Footprint

            18.1.7.5. Strategy Overview

                18.1.7.5.1. Marketing Strategy

                18.1.7.5.2. Product Strategy

                18.1.7.5.3. Channel Strategy

        18.1.8. Kraft Wrap Inc.

            18.1.8.1. Overview

            18.1.8.2. Product Portfolio

            18.1.8.3. Profitability by Market Segments

            18.1.8.4. Sales Footprint

            18.1.8.5. Strategy Overview

                18.1.8.5.1. Marketing Strategy

                18.1.8.5.2. Product Strategy

                18.1.8.5.3. Channel Strategy

        18.1.9. Madico, Inc.

            18.1.9.1. Overview

            18.1.9.2. Product Portfolio

            18.1.9.3. Profitability by Market Segments

            18.1.9.4. Sales Footprint

            18.1.9.5. Strategy Overview

                18.1.9.5.1. Marketing Strategy

                18.1.9.5.2. Product Strategy

                18.1.9.5.3. Channel Strategy

        18.1.10. The Paper Company India.

            18.1.10.1. Overview

            18.1.10.2. Product Portfolio

            18.1.10.3. Profitability by Market Segments

            18.1.10.4. Sales Footprint

            18.1.10.5. Strategy Overview

                18.1.10.5.1. Marketing Strategy

                18.1.10.5.2. Product Strategy

                18.1.10.5.3. Channel Strategy

19. Assumptions & Acronyms Used

20. Research Methodology

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