The Germany Staycation Industry is set to witness remarkable growth, projected to increase from USD 36.7 million in 2025 to USD 77.1 million by 2035, with a CAGR of 7.7%. Several influential factors are driving this upward movement, such as the growing interest in domestic tourism as Germans increasingly choose to explore their own nation instead of costly foreign holidays. The growing emphasis on sustainable travel, wellness, and family activities is also driving demand towards staycations. Economic uncertainty is also leading travelers to seek affordable domestic options that still offer quality experiences and relaxation.
Market Overview
| Attribute | Value |
|---|---|
| Estimated German Industry Size (2025E) | USD 36.7 million |
| Projected German Value (2035F) | USD 77.1 million |
| Value-based CAGR (2025 to 2035) | 7.7% |
This expansion is fueled primarily by a change in the attitude of tourists, particularly young and middle-aged Germans, who are increasingly environmentally aware and like short, low-cost vacations. Staycations provide a convenient alternative to long-distance travel, enabling lower travel expenses while still enjoying a pleasant holiday at home.
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The following chart outlines a comparison of the shifts in CAGR from the base year, 2024, to the current year, 2025, reflecting the changes in market conditions.
CAGR Values for Germany Staycation Industry (2024 to 2025)
It is anticipated that the Germany Staycation Industry will grow at a CAGR of 6.8% in the first half of 2024, with a slight increase to 6.9% in the second half. By the first half of 2025, the growth rate is projected to rise to 7.4%, thanks to increasing interest in local, nature-based retreats, family-focused stays, and wellness travel.
| Category | Details |
|---|---|
| Market Value | The German staycation market is expected to generate USD 34.5 million in 2024, representing 45% of Europe's staycation market. |
| Domestic Market Share | 85% of the market is driven by domestic travelers, with popular destinations including Bavarian Alps, the Black Forest, and lakes in Mecklenburg-Vorpommern. |
| International Market Share | 15% of the market is attributed to international visitors, with many opting for short trips to nearby German regions due to convenience and cost-effectiveness. |
| Key Destinations | Popular staycation destinations include Munich, Nuremberg, Lake Constance, and the island of Sylt. |
| Economic Impact | Staycations have a significant positive impact on local economies, particularly through tourism services such as hotels, restaurants, and local transportation. |
| Key Trends | Key trends include wellness-focused retreats, eco-friendly accommodations, and family-friendly nature tours, along with rising popularity of staycation rentals in remote countryside locations. |
| Top Travel Seasons | Peak travel seasons include summer months, long weekends, and public holidays such as Easter and Christmas. |
Germany's staycation market continues to grow, with tourists preferring local, scenic destinations that offer a range of activities, from hiking and cycling in the Bavarian Alps to wellness getaways in the renowned spas of Baden-Württemberg. Also experiencing an increase in staycation bookings are city hubs such as Berlin and Hamburg, where tourists take in the local culture, art, and food.
The increasing emphasis on wellness tourism has also helped fuel the popularity of the staycation phenomenon. Spa resorts in destinations such as Baden-Baden and the Alps are experiencing growing demand from Germans seeking to relax and recharge in the great outdoors. At the same time, environmentally-aware travelers are descending upon sustainable staycation destinations such as eco-lodges, farm stays, and even glamping sites, which provide a high-end yet eco-friendly experience.
| Date | Development & Details |
|---|---|
| Jan 2025 | New "Sustainable Wellness" Retreats in Bavaria: The Oberstaufen Wellness Resort introduced a new wellness retreat offering yoga, hiking, and organic food, designed for guests seeking relaxation with a focus on eco-friendly practices. |
| Dec 2024 | Family Adventure Staycation in Black Forest: The Feldberger Hof Hotel launched an exclusive family-oriented staycation package featuring guided hikes, wildlife tours, and nature-based activities for children aged 6-14. |
| Nov 2024 | Urban "Cultural Getaway" in Berlin: The Ritz-Carlton Berlin unveiled a cultural staycation experience that includes private museum tours, classical music concerts, and a fine dining experience. |
| Oct 2024 | Eco-Friendly Glamping in Mecklenburg-Vorpommern: A new glamping site in the Mecklenburg Lake District opened, featuring luxury tents with solar power and local, sustainable food offerings. |
| Sept 2024 | Bavarian Alps "Mountain Escape" Package: The Hotel Königshof in Garmisch-Partenkirchen launched a package that includes wellness treatments, alpine skiing, and hiking with personal trainers in the Alps. |
Corporate Buyers Will Drive Business Travel Staycations
By 2025, corporate staycations will be the leading business travel segment, commanding 45% of the market share. The reason for this growth is primarily the rising trend of "bleisure" travel, in which employees combine business travel with leisure. Companies are recognizing the value of domestic retreats and working holidays as a way to boost employee morale, encourage team bonding, and enhance professional development in a relaxed environment.
Corporate buyers are now prioritizing local destinations for these retreats, with an emphasis on safety, cost-effectiveness, and convenience. The post-pandemic era has made companies more risk-averse when it comes to global travel, and thus there is a trend towards domestic destinations that reduce risk and travel time. Consequently, resorts and hotels in picturesque, peaceful areas such as the Bavarian Alps or Black Forest are becoming increasingly popular. These areas provide the ideal combination of cutting-edge meeting facilities, team-building activities, and wellness programs, all of which make for a successful business retreat.
Besides enabling effective conferences, these sites address employees' welfare, with activities such as hiking, spa sessions, and meditation. Such a mix of work and recreation is attractive to companies seeking to balance productivity and employee happiness. For instance, businesses can use a resort to host a conference and subsequently conduct outdoor activities such as group hiking or relaxation activities, ensuring the employees enjoy a refreshing experience without compromising professionalism.
With the growing demand for flexible and cost-effective business travel options, corporate staycations are set to play an even larger role in the industry, offering a well-rounded experience that combines work, wellness, and team collaboration.
Leisure Travel Will Continue to Dominate Germany's Staycation Market
Leisure travel will continue to be the leading category within Germany's staycation economy, with 40% of all bookings coming through it by 2025. Domestic visitors over the last few years have been increasingly prioritizing visiting places that are nearby, taking several shorter trips closer together rather than long breaks away. This aligns with the trend towards ease, convenience, and environmentally-friendly ways of travel, so domestic tourism is becoming increasingly high priority.
Germany's abundant natural and cultural scenery provides an array of recreational activities, which cater to various tastes of tourists. Old towns such as Heidelberg, featuring medieval buildings and quaint streets, remain popular with tourists looking for a mix of culture and recreation. Coastal areas along the North Sea provide serene getaways with beautiful coastal scenery, perfect for families or couples looking for a relaxing getaway. The Harz Mountains continue to be popular among nature enthusiasts too, offering extensive hiking and skiing opportunities and tours of idyllic villages against a spectacular natural backdrop.
Families, especially, are attracted to nature-based vacations that provide learning experiences and outdoor activities. Such staycations are becoming increasingly popular as they enable families to spend quality time together while discovering new surroundings without the inconvenience of long-distance travel. Couples are also choosing secluded getaways that provide relaxation along with scenic splendor, further boosting demand for domestic tourism.
In addition, Germans have become more cognizant of the need to support local economies, particularly during the post-pandemic period. Short trips enable less congested destinations, which support sustainable tourism and help local businesses succeed. This increased trend of "staycationing" is an indication of the move towards more responsible, affordable, and ecologically friendly recreation travel.
Germany's staycation economy is varied, with luxury chain and boutique options providing for the rising demand in domestic vacations. The companies such as Booking.com, Airbnb, and FEWO-direkt, are taking a slice of the staycation action with upscale deals for families as well as health-conscious tourists. Meanwhile, boutique hotels like green lodges and rural bed-and-breakfasts offer customized experiences that appeal to niche travelers, such as those looking for sustainable and family-friendly accommodations.
2025 Market Share of Germany Staycation Players
Leading players in the market include Booking.com, Airbnb, and FEWO-direkt, with many regional operators also expanding to meet the growing demand.
The Germany Staycation Industry is projected to grow at a CAGR of 7.7% from 2025 to 2035.
The market is expected to reach USD 77.1 million by 2035.
Key drivers include the growing interest in sustainable travel, the appeal of local cultural experiences, and the rising demand for wellness-oriented getaways.
Key players include Booking.com, Airbnb, and FEWO-direkt, among others.
The industry is segmented into Online Travel Agency, Traditional Travel Agency, Travel Management Companies, and Corporate Buyers.
The market is analyzed by age group, including Under 15, 16 - 25, 26 - 35, 36 - 45, 46 - 55, and Over 55.
Segmentation includes Business Travel, Leisure Travel, Education, Employment, Pilgrimage, and Others.
The industry includes Individual, Couples, Families, and Group.
The market is segmented into Phone Booking, Online Booking, and In-Person Booking.
Segmentation includes Independent Traveler, Package Traveler, and Tour Group.
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Germany Staycation Market
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