Industry Analysis of Outbound Tourism in Germany

A Complete Study of Outbound Tourism in Germany from 2024 to 2034

The Outbound Tourism Industry In Germany is estimated to be valued at USD 114,960.2 million in 2024 and is projected to reach USD 292,799.9 million by 2034. The industry is expected to rise at a CAGR of 9.8% in the forecast period.

Attributes	Details
Industry Size of Outbound Tourism Germany in 2024	USD 114,960.2 million
Expected Industry Size by 2034	USD 292,799.9 million
CAGR (2024 to 2034)	9.8%

Key Insights on the Outbound Tourism Sector of Germany

• There are nowadays more options to draw tourists from Europe by promoting nature-based, off-season, and sustainable vacations.
• The desire to visit a unique destination present on their bucket list is especially strong among younger travelers in Germany.
• The air connectivity between Germany and Southeast Asian countries such as Singapore, Thailand, Malaysia, and Indonesia is growing steadily.
• One of the niche emerging trends in Germany's outbound travel industry is wildlife viewing, followed by luxury tours.
• While group or package vacations are still quite popular in Germany, independent or solo travelers are becoming more common.

Germany Outbound Tourism Industry Outlook Vs. Demand Forecast

Total revenue generated from German tourists exploring overseas in 2019 was figured to be around USD 72,959.3 million. With a 9.5% CAGR in outbound tourism in Germany from 2019 to 2023 the net worth of the business reached USD 104,890.7 million in 2023.

The traveling abroad industry in Germany recovered slowly during the post-pandemic period. However, as per the German outbound tourism industry analysis, the country is anticipated to experience a complete recovery in long-distance travel patterns by 2025.

Attributes	Details
Industry size of Germany in 2019	USD 72,959.3 million
Expected Industry Size of Germany in 2023	USD 104,890.7 million
Historical CAGR from 2019 to 2023	9.5%

Key Trends Influencing Demand for Outbound Tourism in Germany

Growing Options in Outbound Travel Trends from Germany

Though curious German travelers have left their mark everywhere, the United States and Canada consistently rank at the top of their lists of preferred foreign travel locations. In Southeast Asia, Thailand is the destination that German tourists choose the most.

Germany Tourist Spending Overseas is Rising Constantly

Increasing spending capacity and growing desire to travel to Asia, especially among the younger generation, is expected to drive the German outbound tourism sector. Furthermore, low accident rates and reduced economic fares offered by airlines in Asia are likely to add up to the trend during the forecast period.

Outbound Travel Agencies Offer Unique Tour Packages to Attract More Customers

Visitor participation in group excursions such as semi-independent tours, small-group outings with friends, and custom tours, is greater than 50%. Traditional package tours are popular among families, seniors, visitors from smaller cities, and tourists alike. Additionally, specialized travel choices such as closed-door tour groups are set to gain impetus in the next ten years in the German outbound vacation industry.

Immense Popularity of Cruise Trips to Push Outbound Travel in Germany

Cruise vacations are gaining immense popularity among vacationers from Germany. These comfortable floating hotels, which offer a wide variety of entertainment and shore sightseeing, are becoming increasingly popular among young travelers.

Growing Popularity of Destinations Located in Türkiye

Türkiye is a desirable vacation destination due to its pleasant climate, stunning scenery, intriguing cuisine & culture, fantastic beaches, and inexpensive flights from other European nations. In 2018, about 27% of all trips to Türkiye were from Germany alone. The high percentage of German visitors can be attributed to the substantial Turkish immigrant population in Germany.

Category-wise insights

German Tourists Prefer Online Booking Channels for Their Outbound Tours

The online segment is anticipated to contribute almost 43.8% of revenue in the Germany tourists’ abroad industry in 2024.

Leading Booking Channel	Online Booking
Total Share (2024)	43.8%

The majority of German tourists reserve their accommodations, as well as vacation packages or personalized tours in advance. So, the availability of online travel portals has undoubtedly provided customers with easy access to a wide range of options. Moreover, travel comparisons on booking portals and hotel websites are likely to spur outbound travel from Germany.

Tourists in the 36 to 45 Years Age Group are Looking more for Outbound Travel

Travelers belonging to the age group of 36 to 45 years account for more than 32% of the German outbound tourism industry share.

Leading Age Group Segment	36 to 45 Years
Total Share (2024)	32%

Further growth in this segment can be attributed to high spending capacity, enthusiasm to travel & discover, and availability of time amongst these age groups. The millennial generation is attracted to adventurous destinations across the globe and young Germans are more attracted to wildlife tours.

Competitive Landscape

Currently, the competition in Germany's traveler’ abroad industry is intense following the emergence of many new players after 2022. Many regional tour operators are providing customization options according to the specific needs of citizens traveling abroad from Germany.

They are also providing combo offers (flight, accommodation, and transport) to attract a large customer base. These personalized trips would help to draw tourists and tour operators are providing discounts on their packages.

Recent Developments in the Outbound Tourism Sector in Germany

• In October 2022, The Tourism Authority of Thailand (TAT) announced the launch of a novel marketing campaign that promotes Thailand as a year-round destination at a time when heating bills and prices are growing in the USA and Europe. The country is aiming to bring in more Americans and Europeans who are facing an expensive and harsh winter.
• In October 2022, the Hong Kong Tourism Board mentioned that tourists will be provided with free flight tickets to the country in a bid to push visitor numbers, which have dropped by tens of millions a year since the pandemic. The new initiative will give away about 50,000 plane tickets worth £ 225 million to travelers.

German Tour Agencies like TUI Group, Thomas Cook, and DER Touristik Group Are Using Online Platforms to Promote Outbound Tourism

TUI Group is a leisure, travel, and Tourism Corporation based in Germany. TUI stands for Touristik Union International (Tourism Union International). TUI AG was previously known as Preussag AG until 1997 when the firm shifted its focus from mining to tourism. It is based in Hanover, Germany.

The company’s complete tourist value chain is covered under one roof. This includes over 400 hotels and resorts with premium brands such as RIU, TUI Blue, and Robinson, as well as 16 cruise ships ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships to TUI Cruises' Mein Schiff fleet and cruise ships at Marella Cruises in the United Kingdom.

The company also encompasses Europe's major tour operator brands and online marketing platforms, five airlines with over 100 contemporary medium & long-haul aircraft, and over 1,000 travel agents.

TUI is progressively concentrating on the growth of digital platforms in addition to extending its core business with hotels, cruises, and activities in vacation locations through successful joint ventures. At the same time, the company is transitioning into a digital enterprise.

In June 2021, TUI Group, the world's biggest tourist operator, signed an agreement to build a new digital platform for multi-day excursions in collaboration with Nezasa, an award-winning travel technology firm.

The deal underlines TUI's continuous strategic investment in digital platform capabilities for increased efficiency and speed, as well as to allow future development in the tours & activities sector by providing better, more personalized client experiences.

Thomas Cook Ltd, on the other hand, is the country's largest integrated travel and travel-related financial services company, providing a wide range of services such as foreign exchange, corporate travel, meetings, incentives, conferences & exhibitions (MICE), leisure travel, and travel insurance.

Germany has a well-established tourism business that attracts many foreign inbound visitors, which may also be leveraged for attracting domestic tourists, aiding future recovery such as increasing interest in dark tourism. In September 2020, Thomas Cook was relaunched by Fosun International as Thomas Cook Holidays, an online travel firm with 50 employees.

DER Touristik Group is one of Europe's largest tourist organizations. DER Touristik has a company history that dates back over 100 years. The company has over 2,300 travel agencies in Germany, the United Kingdom, France, Eastern Europe, and Switzerland, including successful DETOUR, DEPART, and Kuoni sales brands. DER Touristik Group is with its customers from the beginning of their vacation planning to the end of their trip.

In May 2022, the DER Touristik Group announced the acquisition of a premium resort brand named Aldiana. This implies that LMEY (Zug in Switzerland) transferred its 50% stake in Aldiana Holding GmbH (Frankfurt) to DER Touristik Hotels & Resorts GmbH. (Cologne).

Key Players for Outbound Tourism in Germany

• TUI Germany
• Thomas Cook
• DER Touristik
• FTI Group
• Aida Cruises
• All Tours
• Schauinsland-Reisen
• TUI Cruises
• Hotelplan Suisse
• Phoenix Reisen

Scope of Germany Outbound Tourism Industry Report

Attribute	Details
Estimated Industry Size in 2024	USD 114,960.2 million
Projected Industry Size in 2034	USD 292,799.9 million
Anticipated CAGR from 2024 to 2034	9.8% CAGR
Historical Analysis of Demand for Outbound Tourism in Germany	2019 to 2023
Demand Forecast for Outbound Tourism in Germany	2024 to 2034
Report Coverage	Industry Size, Industry Trends, Analysis of key factors influencing Outbound Tourism in Germany, Insights on Global Players and their Industry Strategy in Germany, Ecosystem Analysis of Local and German Providers
Key Companies Profiled	TUI Germany; Thomas Cook; DER Touristik; FTI Group; Aida Cruises; All Tours; Schauinsland-Reisen; TUI Cruises; Hotelplan Suisse; Phoenix Reisen

Key Segments Covered in Germany Outbound Tourism Industry Survey Report

By Purpose Type:

• Business
• Holiday or Leisure
• VFR
• Other Purpose

By Booking Channel:

• Phone Booking
• Online Booking
• In Person Booking

By Tourist Type:

• Domestic
• International

By Tourism Type:

• Cultural & Heritage Tourism
• Medical Tourism
• Ecotourism or Sustainable Tourism
• Sports Tourism
• Wellness Tourism
• Other Tourisms

By Tour Type:

• Independent Traveler
• Package Traveler
• Tour Group

By Consumer Orientation:

• Men
• Women

By Age Group:

• 15 to 25 Years
• 26 to 35 Years
• 36 to 45 Years
• 46 to 55 Years
• 66 to 75 Years

Frequently Asked Questions

At what Rate is the Outbound Tourism Sector growing in Germany?

The outbound tourism sector in Germany is anticipated to register a CAGR of 9.8% through 2034.

How Big will the Outbound Tourism Business Be in Germany by 2034?

Outbound tourism business revenue in Germany could be around USD 292,799.9 million by 2034.

What is the Key Strategy for Outbound Tourism Companies in Germany?

Outbound tourism companies in Germany are targeting young travelers to boost revenues.

Which is the Leading Booking Channel for the Outbound Tourism Industry in Germany?

The online booking segment is likely to account for 43.8% of revenue share in 2024.

Which Age Group is creating more Demand for Outbound Tourism in Germany?

The demand for outbound tourism among 36 to 45 age group garners 32% of the total revenue in Germany.