The outbound tourism industry in Germany is estimated to be valued at US$ 114,960.2 million in 2024 and is projected to reach US$ 292,799.9 million by 2034. The industry is expected to rise at a CAGR of 9.8% in the forecast period.
| Attributes | Details |
|---|---|
| Industry Size of Outbound Tourism Germany in 2024 | US$ 114,960.2 million |
| Expected Industry Size by 2034 | US$ 292,799.9 million |
| CAGR (2024 to 2034) | 9.8% |
Don't pay for what you don't need
Customize your report by selecting specific countries or regions and save 30%!
Total revenue generated from German tourists exploring overseas in 2019 was figured to be around US$ 72,959.3 million. With a 9.5% CAGR in outbound tourism in Germany from 2019 to 2023 the net worth of the business reached US$ 104,890.7 million in 2023.
The traveling abroad industry in Germany recovered slowly during the post-pandemic period. However, as per the German outbound tourism industry analysis, the country is anticipated to experience a complete recovery in long-distance travel patterns by 2025.
| Attributes | Details |
|---|---|
| Industry size of Germany in 2019 | US$ 72,959.3 million |
| Expected Industry Size of Germany in 2023 | US$ 104,890.7 million |
| Historical CAGR from 2019 to 2023 | 9.5% |
Principal Consultant
Growing Options in Outbound Travel Trends from Germany
Though curious German travelers have left their mark everywhere, the United States and Canada consistently rank at the top of their lists of preferred foreign travel locations. In Southeast Asia, Thailand is the destination that German tourists choose the most.
Germany Tourist Spending Overseas is Rising Constantly
Increasing spending capacity and growing desire to travel to Asia, especially among the younger generation, is expected to drive the German outbound tourism sector. Furthermore, low accident rates and reduced economic fares offered by airlines in Asia are likely to add up to the trend during the forecast period.
Outbound Travel Agencies Offer Unique Tour Packages to Attract More Customers
Visitor participation in group excursions such as semi-independent tours, small-group outings with friends, and custom tours, is greater than 50%. Traditional package tours are popular among families, seniors, visitors from smaller cities, and tourists alike. Additionally, specialized travel choices such as closed-door tour groups are set to gain impetus in the next ten years in the German outbound vacation industry.
Immense Popularity of Cruise Trips to Push Outbound Travel in Germany
Cruise vacations are gaining immense popularity among vacationers from Germany. These comfortable floating hotels, which offer a wide variety of entertainment and shore sightseeing, are becoming increasingly popular among young travelers.
Growing Popularity of Destinations Located in Türkiye
Türkiye is a desirable vacation destination due to its pleasant climate, stunning scenery, intriguing cuisine & culture, fantastic beaches, and inexpensive flights from other European nations. In 2018, about 27% of all trips to Türkiye were from Germany alone. The high percentage of German visitors can be attributed to the substantial Turkish immigrant population in Germany.
The online segment is anticipated to contribute almost 43.8% of revenue in the Germany tourists’ abroad industry in 2024.
| Leading Booking Channel | Online Booking |
|---|---|
| Total Share (2024) | 43.8% |
The majority of German tourists reserve their accommodations, as well as vacation packages or personalized tours in advance. So, the availability of online travel portals has undoubtedly provided customers with easy access to a wide range of options. Moreover, travel comparisons on booking portals and hotel websites are likely to spur outbound travel from Germany.
Travelers belonging to the age group of 36 to 45 years account for more than 32% of the German outbound tourism industry share.
| Leading Age Group Segment | 36 to 45 Years |
|---|---|
| Total Share (2024) | 32% |
Further growth in this segment can be attributed to high spending capacity, enthusiasm to travel & discover, and availability of time amongst these age groups. The millennial generation is attracted to adventurous destinations across the globe and young Germans are more attracted to wildlife tours.
Get the data you need at a Fraction of the cost
Personalize your report by choosing insights you need
and save 40%!
Currently, the competition in Germany's traveler’ abroad industry is intense following the emergence of many new players after 2022. Many regional tour operators are providing customization options according to the specific needs of citizens traveling abroad from Germany. They are also providing combo offers (flight, accommodation, and transport) to attract a large customer base. These personalized trips would help to draw tourists and tour operators are providing discounts on their packages.
Recent Developments in the Outbound Tourism Sector in Germany
TUI Group is a leisure, travel, and Tourism Corporation based in Germany. TUI stands for Touristik Union International (Tourism Union International). TUI AG was previously known as Preussag AG until 1997 when the firm shifted its focus from mining to tourism. It is based in Hanover, Germany.
The company’s complete tourist value chain is covered under one roof. This includes over 400 hotels and resorts with premium brands such as RIU, TUI Blue, and Robinson, as well as 16 cruise ships ranging from the MS Europa and MS Europa 2 in the luxury class and expedition ships to TUI Cruises' Mein Schiff fleet and cruise ships at Marella Cruises in the United Kingdom. The company also encompasses Europe's major tour operator brands and online marketing platforms, five airlines with over 100 contemporary medium & long-haul aircraft, and over 1,000 travel agents.
TUI is progressively concentrating on the growth of digital platforms in addition to extending its core business with hotels, cruises, and activities in vacation locations through successful joint ventures. At the same time, the company is transitioning into a digital enterprise.
In June 2021, TUI Group, the world's biggest tourist operator, signed an agreement to build a new digital platform for multi-day excursions in collaboration with Nezasa, an award-winning travel technology firm. The deal underlines TUI's continuous strategic investment in digital platform capabilities for increased efficiency and speed, as well as to allow future development in the tours & activities sector by providing better, more personalized client experiences.
Thomas Cook Ltd, on the other hand, is the country's largest integrated travel and travel-related financial services company, providing a wide range of services such as foreign exchange, corporate travel, meetings, incentives, conferences & exhibitions (MICE), leisure travel, and travel insurance.
Germany has a well-established tourism business that attracts many foreign inbound visitors, which may also be leveraged for attracting domestic tourists, aiding future recovery such as increasing interest in dark tourism. In September 2020, Thomas Cook was relaunched by Fosun International as Thomas Cook Holidays, an online travel firm with 50 employees.
DER Touristik Group is one of Europe's largest tourist organizations. DER Touristik has a company history that dates back over 100 years. The company has over 2,300 travel agencies in Germany, the United Kingdom, France, Eastern Europe, and Switzerland, including successful DETOUR, DEPART, and Kuoni sales brands. DER Touristik Group is with its customers from the beginning of their vacation planning to the end of their trip.
In May 2022, the DER Touristik Group announced the acquisition of a premium resort brand named Aldiana. This implies that LMEY (Zug in Switzerland) transferred its 50% stake in Aldiana Holding GmbH (Frankfurt) to DER Touristik Hotels & Resorts GmbH. (Cologne).
| Attribute | Details |
|---|---|
| Estimated Industry Size in 2024 | US$ 114,960.2 million |
| Projected Industry Size in 2034 | US$ 292,799.9 million |
| Anticipated CAGR from 2024 to 2034 | 9.8% CAGR |
| Historical Analysis of Demand for Outbound Tourism in Germany | 2019 to 2023 |
| Demand Forecast for Outbound Tourism in Germany | 2024 to 2034 |
| Report Coverage | Industry Size, Industry Trends, Analysis of key factors influencing Outbound Tourism in Germany, Insights on Global Players and their Industry Strategy in Germany, Ecosystem Analysis of Local and German Providers |
| Key Companies Profiled | TUI Germany; Thomas Cook; DER Touristik; FTI Group; Aida Cruises; All Tours; Schauinsland-Reisen; TUI Cruises; Hotelplan Suisse; Phoenix Reisen |
The outbound tourism sector in Germany is anticipated to register a CAGR of 9.8% through 2034.
Outbound tourism business revenue in Germany could be around US$ 292,799.9 million by 2034.
Outbound tourism companies in Germany are targeting young travelers to boost revenues.
The online booking segment is likely to account for 43.8% of revenue share in 2024.
The demand for outbound tourism among 36 to 45 age group garners 32% of the total revenue in Germany.
1. Executive Summary
1.1. Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
3.3. Opportunity Map Analysis
3.4. Investment Feasibility Matrix
3.5. PESTLE and Porter’s Analysis
3.6. Regulatory Landscape
3.6.1. By Key Regions
3.6.2. By Key Countries
3.7. Regional Parent Market Outlook
4. Market Analysis 2019 to 2023 and Forecast, 2024 to 2034
4.1. Historical Market Size Value (US$ Million) Analysis, 2019 to 2023
4.2. Current and Future Market Size Value (US$ Million) Projections, 2024 to 2034
4.2.1. Y-o-Y Growth Trend Analysis
4.2.2. Absolute $ Opportunity Analysis
5. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Purpose Type
5.1. Introduction / Key Findings
5.2. Historical Market Size Value (US$ Million) Analysis By Purpose Type, 2019 to 2023
5.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Purpose Type, 2024 to 2034
5.3.1. Business
5.3.2. Holiday/Leisure
5.3.3. VFR
5.3.4. Others
5.4. Y-o-Y Growth Trend Analysis By Purpose Type, 2019 to 2023
5.5. Absolute $ Opportunity Analysis By Purpose Type, 2024 to 2034
6. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Booking Channel
6.1. Introduction / Key Findings
6.2. Historical Market Size Value (US$ Million) Analysis By Booking Channel, 2019 to 2023
6.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Booking Channel, 2024 to 2034
6.3.1. Phone Booking
6.3.2. Online Booking
6.3.3. In Person Booking
6.4. Y-o-Y Growth Trend Analysis By Booking Channel, 2019 to 2023
6.5. Absolute $ Opportunity Analysis By Booking Channel, 2024 to 2034
7. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Tourist Type
7.1. Introduction / Key Findings
7.2. Historical Market Size Value (US$ Million) Analysis By Tourist Type, 2019 to 2023
7.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Tourist Type, 2024 to 2034
7.3.1. Domestic Tourist
7.3.2. International Tourist
7.4. Y-o-Y Growth Trend Analysis By Tourist Type, 2019 to 2023
7.5. Absolute $ Opportunity Analysis By Tourist Type, 2024 to 2034
8. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Tourism Type
8.1. Introduction / Key Findings
8.2. Historical Market Size Value (US$ Million) Analysis By Tourism Type, 2019 to 2023
8.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Tourism Type, 2024 to 2034
8.3.1. Cultural & Heritage Tourism
8.3.2. Medical Tourism
8.3.3. Eco/Sustainable Tourism
8.3.4. Sports Tourism
8.3.5. Wellness Tourism
8.3.6. Others
8.4. Y-o-Y Growth Trend Analysis By Tourism Type, 2019 to 2023
8.5. Absolute $ Opportunity Analysis By Tourism Type, 2024 to 2034
9. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Tour Type
9.1. Introduction / Key Findings
9.2. Historical Market Size Value (US$ Million) Analysis By Tour Type, 2019 to 2023
9.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Tour Type, 2024 to 2034
9.3.1. Independent Traveler
9.3.2. Package Traveler
9.3.3. Tour Group
9.4. Y-o-Y Growth Trend Analysis By Tour Type, 2019 to 2023
9.5. Absolute $ Opportunity Analysis By Tour Type, 2024 to 2034
10. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Consumer Orientation
10.1. Introduction / Key Findings
10.2. Historical Market Size Value (US$ Million) Analysis By Consumer Orientation, 2019 to 2023
10.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Consumer Orientation, 2024 to 2034
10.3.1. Men
10.3.2. Women
10.4. Y-o-Y Growth Trend Analysis By Consumer Orientation, 2019 to 2023
10.5. Absolute $ Opportunity Analysis By Consumer Orientation, 2024 to 2034
11. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Age Group
11.1. Introduction / Key Findings
11.2. Historical Market Size Value (US$ Million) Analysis By Age Group, 2019 to 2023
11.3. Current and Future Market Size Value (US$ Million) Analysis and Forecast By Age Group, 2024 to 2034
11.3.1. 15-25 Years
11.3.2. 26-35 Years
11.3.3. 36-45 Years
11.3.4. 46-55 Years
11.3.5. 56-65 Years
11.3.6. 66-75 Years
11.4. Y-o-Y Growth Trend Analysis By Age Group, 2019 to 2023
11.5. Absolute $ Opportunity Analysis By Age Group, 2024 to 2034
12. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
12.1. Introduction
12.2. Historical Market Size Value (US$ Million) Analysis By Region, 2019 to 2023
12.3. Current Market Size Value (US$ Million) Analysis and Forecast By Region, 2024 to 2034
12.3.1. North-East
12.3.2. North-West
12.3.3. Central
12.3.4. South
12.3.5. Rest Of Germany
12.4. Market Attractiveness Analysis By Region
13. North-East Market Analysis 2019 to 2023 and Forecast 2024 to 2034
13.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
13.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
13.2.1. By Purpose Type
13.2.2. By Booking Channel
13.2.3. By Tourist Type
13.2.4. By Tourism Type
13.2.5. By Tour Type
13.2.6. By Consumer Orientation
13.2.7. By Age Group
13.3. Market Attractiveness Analysis
13.3.1. By Purpose Type
13.3.2. By Booking Channel
13.3.3. By Tourist Type
13.3.4. By Tourism Type
13.3.5. By Tour Type
13.3.6. By Consumer Orientation
13.3.7. By Age Group
13.4. Key Takeaways
14. North-West Market Analysis 2019 to 2023 and Forecast 2024 to 2034
14.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
14.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
14.2.1. By Purpose Type
14.2.2. By Booking Channel
14.2.3. By Tourist Type
14.2.4. By Tourism Type
14.2.5. By Tour Type
14.2.6. By Consumer Orientation
14.2.7. By Age Group
14.3. Market Attractiveness Analysis
14.3.1. By Purpose Type
14.3.2. By Booking Channel
14.3.3. By Tourist Type
14.3.4. By Tourism Type
14.3.5. By Tour Type
14.3.6. By Consumer Orientation
14.3.7. By Age Group
14.4. Key Takeaways
15. Central Market Analysis 2019 to 2023 and Forecast 2024 to 2034
15.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
15.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
15.2.1. By Purpose Type
15.2.2. By Booking Channel
15.2.3. By Tourist Type
15.2.4. By Tourism Type
15.2.5. By Tour Type
15.2.6. By Consumer Orientation
15.2.7. By Age Group
15.3. Market Attractiveness Analysis
15.3.1. By Purpose Type
15.3.2. By Booking Channel
15.3.3. By Tourist Type
15.3.4. By Tourism Type
15.3.5. By Tour Type
15.3.6. By Consumer Orientation
15.3.7. By Age Group
15.4. Key Takeaways
16. South Market Analysis 2019 to 2023 and Forecast 2024 to 2034
16.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
16.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
16.2.1. By Purpose Type
16.2.2. By Booking Channel
16.2.3. By Tourist Type
16.2.4. By Tourism Type
16.2.5. By Tour Type
16.2.6. By Consumer Orientation
16.2.7. By Age Group
16.3. Market Attractiveness Analysis
16.3.1. By Purpose Type
16.3.2. By Booking Channel
16.3.3. By Tourist Type
16.3.4. By Tourism Type
16.3.5. By Tour Type
16.3.6. By Consumer Orientation
16.3.7. By Age Group
16.4. Key Takeaways
17. Market Analysis 2019 to 2023 and Forecast 2024 to 2034, By Region
17.1. Historical Market Size Value (US$ Million) Trend Analysis By Market Taxonomy, 2019 to 2023
17.2. Market Size Value (US$ Million) Forecast By Market Taxonomy, 2024 to 2034
17.2.1. By Region
17.2.2. By Purpose Type
17.2.3. By Booking Channel
17.2.4. By Tourist Type
17.2.5. By Tourism Type
17.2.6. By Tour Type
17.2.7. By Consumer Orientation
17.2.8. By Age Group
17.3. Market Attractiveness Analysis
17.3.1. By Region
17.3.2. By Purpose Type
17.3.3. By Booking Channel
17.3.4. By Tourist Type
17.3.5. By Tourism Type
17.3.6. By Tour Type
17.3.7. By Consumer Orientation
17.3.8. By Age Group
17.4. Key Takeaways
18. Market Structure Analysis
18.1. Competition Dashboard
18.2. Competition Benchmarking
18.3. Market Share Analysis of Top Players
18.3.1. By Regional
18.3.2. By Purpose Type
18.3.3. By Booking Channel
18.3.4. By Tourist Type
18.3.5. By Tourism Type
18.3.6. By Tour Type
18.3.7. By Consumer Orientation
18.3.8. By Age Group
19. Competition Analysis
19.1. Competition Deep Dive
19.1.1. TUI
19.1.1.1. Overview
19.1.1.2. Product Portfolio
19.1.1.3. Profitability by Market Segments
19.1.1.4. Sales Footprint
19.1.1.5. Strategy Overview
19.1.1.5.1. Marketing Strategy
19.1.2. Thomas Cook
19.1.2.1. Overview
19.1.2.2. Product Portfolio
19.1.2.3. Profitability by Market Segments
19.1.2.4. Sales Footprint
19.1.2.5. Strategy Overview
19.1.2.5.1. Marketing Strategy
19.1.3. DER Touristik
19.1.3.1. Overview
19.1.3.2. Product Portfolio
19.1.3.3. Profitability by Market Segments
19.1.3.4. Sales Footprint
19.1.3.5. Strategy Overview
19.1.3.5.1. Marketing Strategy
19.1.4. FTI Group
19.1.4.1. Overview
19.1.4.2. Product Portfolio
19.1.4.3. Profitability by Market Segments
19.1.4.4. Sales Footprint
19.1.4.5. Strategy Overview
19.1.4.5.1. Marketing Strategy
19.1.5. Aida Cruises
19.1.5.1. Overview
19.1.5.2. Product Portfolio
19.1.5.3. Profitability by Market Segments
19.1.5.4. Sales Footprint
19.1.5.5. Strategy Overview
19.1.5.5.1. Marketing Strategy
19.1.6. All Tours
19.1.6.1. Overview
19.1.6.2. Product Portfolio
19.1.6.3. Profitability by Market Segments
19.1.6.4. Sales Footprint
19.1.6.5. Strategy Overview
19.1.6.5.1. Marketing Strategy
19.1.7. Schauinsland-Reisen
19.1.7.1. Overview
19.1.7.2. Product Portfolio
19.1.7.3. Profitability by Market Segments
19.1.7.4. Sales Footprint
19.1.7.5. Strategy Overview
19.1.7.5.1. Marketing Strategy
19.1.8. TUI Cruises
19.1.8.1. Overview
19.1.8.2. Product Portfolio
19.1.8.3. Profitability by Market Segments
19.1.8.4. Sales Footprint
19.1.8.5. Strategy Overview
19.1.8.5.1. Marketing Strategy
19.1.9. Hotelplan Suisse
19.1.9.1. Overview
19.1.9.2. Product Portfolio
19.1.9.3. Profitability by Market Segments
19.1.9.4. Sales Footprint
19.1.9.5. Strategy Overview
19.1.9.5.1. Marketing Strategy
20. Assumptions & Acronyms Used
21. Research Methodology
Explore Travel and Tourism Insights
View Reports
Industry Analysis of Outbound Tourism in Germany
