Germany Culinary Tourism Market

Germany Culinary Tourism Industry Outlook 2024 to 2034

The Germany culinary tourism market is estimated to reach ~USD 6,062.3 million in the year 2024. It is forecast to reach a valuation of ~USD 19,511.9 million by the year 2034 with a CAGR of 12.4% from the years 2024 to 2034. The target industry revenue in 2023 is USD 5,403.1 million.

The industry is expected to record an annual growth of (Y-o-Y) of 12.2% in 2024. The market value share of the culinary tourism industry in its parent market (tourism market) is approximately 4%-8%.

Attribute	Details
Germany Culinary Tourism Market Size (2023A)	USD 5,403.1 million
Germany Culinary Tourism Market Estimated Size (2024E)	USD 6,062.3 million
Germany Culinary Tourism Market Forecasted Size (2034F)	USD 19,511.9 million
Value-based CAGR (2024 to 2034)	12.4%

Key Points Covered in Germany Culinary Tourism Industry Survey

• Market estimates and forecast 2024 to 2034
• Key drivers and restraints impacting market growth
• Segment-wise, Country-wise, and Region-wise Analysis
• Competition Mapping and Benchmarking
• Brand share and Market Share Analysis
• Key Product Innovations and Regulatory Climate
• COVID-19 Impact on Germany Culinary Tourism Market and How to Navigate
• Recommendation on Key Winning Strategies

2019 to 2023 Culinary Tourism Products Sales Outlook Compared to Demand Forecast from 2024 to 2034

Germany is well-known throughout the world for its tourist destinations and food. The main trend influencing the German culinary tourism business is the availability of local food in cafés, restaurants, and other establishments. More culinary excursions are being requested by the public as they want to learn more about the cuisine of the nation.

As a result, more cafés and restaurants are attempting to provide customers with foods that are unique to that city or region of Germany. Additionally, the government is promoting more cooking workshops and festivals, which has helped to grow the market for culinary tourism in Germany. The market for culinary tourism in Germany is anticipated to expand by 12.4% between 2024 and 2034.

Travelers in Germany are Getting Inclined Towards Local Food Tourism

The tourism sector in Germany is growing rapidly due to the beautiful locations present across the country. Nowadays, vacationing tourists are more interested in learning about the culture and cuisine of the country.

Germany has a wide variety of cuisines to offer tourists. The tourism industry in Germany offers self-guided food tours. In addition, the tourism industry that promotes culinary tourism in Germany helps create employment in the tourism sector, thereby promoting culinary traditions in Germany.

Quaint Cafes and Eateries Are Gaining Popularity in Germany

The German government is taking the initiative to boost the culinary tourism sector by supporting culinary tourism through food museums, cooking classes, food festivals, and online and offline marketing. By promoting regional foods and ingredients, the government keeps the region's wealth intact. Together, they are collaborating with neighborhood cafes and eateries by providing adequate funding for expansion.

Demand for Locally Produced Wine is Driving the Germany Culinary Tourism Market

Winemaking and tasting are one of the most popular culinary tourism activities in Germany. Tourists in Germany are keen to explore wineries and vineyards to learn more about the wine-making process and enjoy delicious culinary delicacies and local dishes at these sites.

For instance, the Rheingau region is known for its Riesling grapes, the region offers wine-tasting opportunities to tourists. Travellers can visit wineries like Schloss Johannisberg and Kloster Eberbach, which provide both historical insights and exquisite wine tastings.

Germany hosts wine festivals, such as Winzerfest, the 11-day wine festival that takes place every year in the first two weeks of September, and it includes numerous wine specialist producers to offer their best wines.

Cooking Classes in Germany are Gaining Popularity in Culinary Tourism

German residents offer cooking classes where one can learn how to make fresh Brot & Brötchen, choose the best products or ingredients, and buy them in local markets. Across the country, cooking classes are growing in popularity. Competition for these courses is strong, fluent English speakers and those who lead these courses are preferred for experience-based German cooking lessons.

Local food festivals attract more international tourists. These food festivals promote local dishes and wines. Germany has always been famous for its culture, cuisine, and wine, which makes it an attractive destination for cultural tourism in Europe.

Category-wise Insights

Which Activity Type is the More Preferred by Traveller?

Tourists in Germany are Keen on Local Food Tourism

Activity Type	Restaurants
Value Share (2024)	27.6%

Based on activity type, restaurants are expected to emerge as the most lucrative segment in the German culinary tourism market. In Germany, local cuisine and dishes have been available at restaurants and cafés. In recent years, restaurants have started to advertise gourmet meals and cooking schools.

Which Tourist Type Will Lead the German Culinary Tourism Market?

International Tourists Will Fuel the Germany Culinary Tourism Market

Tourist Type	International
Value Share (2034)	59.2%

International visitors that travel to Germany for their vacations like taking culinary tours to explore the cultural heritage of the country. In order to meet the demand of foreign visitors, tour operators provide excursions to local locations that serve regional specialties.

Which Booking Channel is Prominent in the German Culinary Tourism Market?

Online Booking Channel is Most Preferred Booking Channel in Market

Booking Channel	Online Booking
Value Share (2034)	39.4%

In terms of booking channels, the online booking channel is the most preferred by the culinary tourist. The online booking channel is often picked by tourists due to its convenience and accessibility, allowing travellers to make reservations from anywhere at any time.

Additionally, online platforms often provide exclusive deals and comprehensive information about culinary tours, cooking classes, and wine tasting events, making it easier for tourists to plan their trips. The widespread use of smartphones and the internet further supports this trend, making online booking the go-to choice for many culinary tourists.

the online booking channel is the most preferred by the culinary tourist. The online booking channel is chosen by tourists due to its conveniences and accessibility, allowing travellers to make bookings from any location, at any given time.

Also, it is easier for tourists to access detailed information about culinary tours and other related services such as cooking classes and wine tasting services through online platforms. Smartphones and internet usage also help in the growth of the online booking channel.

Competitive Landscape

The German culinary tourism market is consolidated with many small-scale and large players that are competing to offer tours to food festivals, cooking classes in certain cities, and samples of all the well-known German delicacies to tourists. Utilizing numerous online platforms and social media.

Recent Developments:

• A six-day fest dedicated to the humble but irresistible pretzel, the Speyerer Brezelfest is held during the second week of July. A pretzel queen is chosen, and there’s also a colorful parade during which delectable pretzels are tossed into the crowds. Fireworks, live music, rides, games, and a running race (Brezelfestlauf) round out the event.
• Every September, the pretty southwestern spa town of Bad Dürkheim hosts the world’s largest wine festival, the Dürkheimer Wurstmarkt. More than 300 types of wine flow during the nine-day event. You’ll find sparkling Sekt, as well as flavorful white varietals like Riesling, Silvaner, and Gewürztraminer.
• The Bavarian cooking class takes one inside a local’s 150-year-old farmhouse in Oberaudorf, while you learn firsthand how to make a Bavarian-style dinner. Learn to make strudel and schnitzel, with one sip of Bavarian beer and local schnapps, and then take home the recipes and skills to do it again after their trip.

Many emerging companies are making a mark in the German culinary tourism market. They are offering food delivery services, platforms to book culinary tours, and ride-booking services to assist tourists in booking experience-based activities in the country.

For instance

• Fork & Walk Tours Munich and Fat Tire Tours Berlin have expanded their offerings to include more immersive culinary experiences, such as guided food tours and cooking classes.
• German start-up Quandoo offers online channels to find, explore, and reserve local restaurants and eateries across various cities in Germany.
• FlixBus is a German app-based aggregator for booking bus tickets that offers self-branded bus operators providing intercity bus routes. The app also offers real-time tracking and shows available food-based activities at nearby locations.

Scope of Report

Attribute	Details
Forecast Period	2024 to 2034
Historical Data Available for	2019 to 2023
Market Analysis	USD Million for Value
Key Country Covered	Germany
Key Segments Covered	Activity Type, Booking Channel, Tourist Type, Tour Type, Customer Orientation, Age Group .
Key Companies Profiled	Fork & Walk Tours Munich; VOC - Vereinte Ostdeutsche Compagnie GmbH; Withlocals; Travelxsite; Discover Bohemia Tours; Fat Tire Tours Berlin; Henry Heidelberg Tours; A Friend in Berlin; Räucherspeziatlitäten Pfau; Wie schmeckt meine Stadt; Opatrip.com Germany; Travelxsite; Essence of Berlin; Tripaneer; Goway Travel
Report Coverage	Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing	Available upon Request

Germany Culinary Tourism Market by Category

By Activity Type, Germany Culinary Tourism Market is segmented as:

• Culinary Trials
• Cooking Classes
• Restaurants
• Food Festivals
• Others

By Booking Channel, Germany Culinary Tourism Market is segmented as:

• Phone Booking
• Online Booking
• In Person Booking

By Tourist Type, Germany Culinary Tourism Market is segmented as:

• Domestic
• International

By Tour Type, Germany Culinary Tourism Market is segmented as:

• Independent Traveler
• Package Traveler
• Tour Group

By Consumer Orientation, Germany Culinary Tourism Market is segmented as:

• Men
• Women

By Age Group, Germany Culinary Tourism Market is segmented as:

• 15-25 Years
• 26-35 Years
• 36-45 Years
• 46-55 Years
• 56-65 Years
• 66-75 Years

Frequently Asked Questions

What is The Current Size of the Culinary Tourism Market in Germany?

The present valuation of Germany culinary tourism industry is at USD 5,403.1 million in 2023.

What Are the Key Trends Driving the Germany Culinary Tourism Market?

Growing popularity in Germany Culinary Tourism is due to the variety of German food and also the vibrant culture of Germany.

Who Are the Leading Players in The Germany Culinary Tourism Market?

Leading players operating in the Germany culinary tourism market are Alkof Holidays, Raj Tour & Travel, Intrepid Travel, and MW Tours (Mandarin World Tours) among others

What Is the Market Share of the Leading Players Operating in The Germany Culinary Tourism Market?

Leading players in the Germany culinary tourism market are estimated to account for approximately 5%-8% of the total market share.

What Is the Culinary Tourism Demand Outlook in Germany in the Historic Period?

The Germany culinary tourism industry has expanded at a CAGR of 10.1% over the forecast period.