The Germany culinary tourism market is estimated to reach ~USD 6,062.3 million in the year 2024. It is forecast to reach a valuation of ~USD 19,511.9 million by the year 2034 with a CAGR of 12.4% from the years 2024 to 2034. The target industry revenue in 2023 is USD 5,403.1 million.
The industry is expected to record an annual growth of (Y-o-Y) of 12.2% in 2024. The market value share of the culinary tourism industry in its parent market (tourism market) is approximately 4%-8%.
| Attribute | Details |
|---|---|
| Germany Culinary Tourism Market Size (2023A) | USD 5,403.1 million |
| Germany Culinary Tourism Market Estimated Size (2024E) | USD 6,062.3 million |
| Germany Culinary Tourism Market Forecasted Size (2034F) | USD 19,511.9 million |
| Value-based CAGR (2024 to 2034) | 12.4% |
Key Points Covered in Germany Culinary Tourism Industry Survey
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Germany is well-known throughout the world for its tourist destinations and food. The main trend influencing the German culinary tourism business is the availability of local food in cafés, restaurants, and other establishments. More culinary excursions are being requested by the public as they want to learn more about the cuisine of the nation.
As a result, more cafés and restaurants are attempting to provide customers with foods that are unique to that city or region of Germany. Additionally, the government is promoting more cooking workshops and festivals, which has helped to grow the market for culinary tourism in Germany. The market for culinary tourism in Germany is anticipated to expand by 12.4% between 2024 and 2034.
The tourism sector in Germany is growing rapidly due to the beautiful locations present across the country. Nowadays, vacationing tourists are more interested in learning about the culture and cuisine of the country.
Germany has a wide variety of cuisines to offer tourists. The tourism industry in Germany offers self-guided food tours. In addition, the tourism industry that promotes culinary tourism in Germany helps create employment in the tourism sector, thereby promoting culinary traditions in Germany.
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The German government is taking the initiative to boost the culinary tourism sector by supporting culinary tourism through food museums, cooking classes, food festivals, and online and offline marketing. By promoting regional foods and ingredients, the government keeps the region's wealth intact. Together, they are collaborating with neighborhood cafes and eateries by providing adequate funding for expansion.
Winemaking and tasting are one of the most popular culinary tourism activities in Germany. Tourists in Germany are keen to explore wineries and vineyards to learn more about the wine-making process and enjoy delicious culinary delicacies and local dishes at these sites.
For instance, the Rheingau region is known for its Riesling grapes, the region offers wine-tasting opportunities to tourists. Travellers can visit wineries like Schloss Johannisberg and Kloster Eberbach, which provide both historical insights and exquisite wine tastings.
Germany hosts wine festivals, such as Winzerfest, the 11-day wine festival that takes place every year in the first two weeks of September, and it includes numerous wine specialist producers to offer their best wines.
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German residents offer cooking classes where one can learn how to make fresh Brot & Brötchen, choose the best products or ingredients, and buy them in local markets. Across the country, cooking classes are growing in popularity. Competition for these courses is strong, fluent English speakers and those who lead these courses are preferred for experience-based German cooking lessons.
Local food festivals attract more international tourists. These food festivals promote local dishes and wines. Germany has always been famous for its culture, cuisine, and wine, which makes it an attractive destination for cultural tourism in Europe.
Tourists in Germany are Keen on Local Food Tourism
| Activity Type | Restaurants |
|---|---|
| Value Share (2024) | 27.6% |
Based on activity type, restaurants are expected to emerge as the most lucrative segment in the German culinary tourism market. In Germany, local cuisine and dishes have been available at restaurants and cafés. In recent years, restaurants have started to advertise gourmet meals and cooking schools.
International Tourists Will Fuel the Germany Culinary Tourism Market
| Tourist Type | International |
|---|---|
| Value Share (2034) | 59.2% |
International visitors that travel to Germany for their vacations like taking culinary tours to explore the cultural heritage of the country. In order to meet the demand of foreign visitors, tour operators provide excursions to local locations that serve regional specialties.
Online Booking Channel is Most Preferred Booking Channel in Market
| Booking Channel | Online Booking |
|---|---|
| Value Share (2034) | 39.4% |
In terms of booking channels, the online booking channel is the most preferred by the culinary tourist. The online booking channel is often picked by tourists due to its convenience and accessibility, allowing travellers to make reservations from anywhere at any time.
Additionally, online platforms often provide exclusive deals and comprehensive information about culinary tours, cooking classes, and wine tasting events, making it easier for tourists to plan their trips. The widespread use of smartphones and the internet further supports this trend, making online booking the go-to choice for many culinary tourists.
the online booking channel is the most preferred by the culinary tourist. The online booking channel is chosen by tourists due to its conveniences and accessibility, allowing travellers to make bookings from any location, at any given time.
Also, it is easier for tourists to access detailed information about culinary tours and other related services such as cooking classes and wine tasting services through online platforms. Smartphones and internet usage also help in the growth of the online booking channel.
The German culinary tourism market is consolidated with many small-scale and large players that are competing to offer tours to food festivals, cooking classes in certain cities, and samples of all the well-known German delicacies to tourists. Utilizing numerous online platforms and social media.
Recent Developments:
Many emerging companies are making a mark in the German culinary tourism market. They are offering food delivery services, platforms to book culinary tours, and ride-booking services to assist tourists in booking experience-based activities in the country.
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| Attribute | Details |
|---|---|
| Forecast Period | 2024 to 2034 |
| Historical Data Available for | 2019 to 2023 |
| Market Analysis | USD Million for Value |
| Key Country Covered | Germany |
| Key Segments Covered | Activity Type, Booking Channel, Tourist Type, Tour Type, Customer Orientation, Age Group . |
| Key Companies Profiled | Fork & Walk Tours Munich; VOC - Vereinte Ostdeutsche Compagnie GmbH; Withlocals; Travelxsite; Discover Bohemia Tours; Fat Tire Tours Berlin; Henry Heidelberg Tours; A Friend in Berlin; Räucherspeziatlitäten Pfau; Wie schmeckt meine Stadt; Opatrip.com Germany; Travelxsite; Essence of Berlin; Tripaneer; Goway Travel |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The present valuation of Germany culinary tourism industry is at USD 5,403.1 million in 2023.
Growing popularity in Germany Culinary Tourism is due to the variety of German food and also the vibrant culture of Germany.
Leading players operating in the Germany culinary tourism market are Alkof Holidays, Raj Tour & Travel, Intrepid Travel, and MW Tours (Mandarin World Tours) among others
Leading players in the Germany culinary tourism market are estimated to account for approximately 5%-8% of the total market share.
The Germany culinary tourism industry has expanded at a CAGR of 10.1% over the forecast period.
1. Executive Summary 2. Growth Parameters 3. Supply to Demand: Today’s Travel Distribution Network 3.1. Direct v/s Indirect Distribution 3.2. Travel Gross Revenues, by Channel, 2023 3.2.1. Supplier Direct 3.2.2. TMC 3.2.3. Tour Operator 3.2.4. OTA 4. Direct Suppliers 4.1. Total Supplier Market, Share by Segment (%), 2023 5. Indirect Suppliers 5.1. OTA (Online Travel Agency) 5.2. Traditional Travel Agencies 5.3. TMC's (Travel Management Companies) 5.4. Corporate Buyers 5.5. Aggregators 6. Number of Bookings, 2023 6.1. By Activity Type 6.1.1. Culinary Trials 6.1.2. Cooking Classes 6.1.3. Restaurants 6.1.4. Food Festivals 6.1.5. Others 6.2. By Booking Channel 6.2.1. Phone Booking 6.2.2. Online Booking 6.2.3. In-Person Booking 6.3. By Tourist Type 6.3.1. Domestic 6.3.2. International 6.4. By Tour Type 6.4.1. Independent Traveller 6.4.2. Tour Group 6.4.3. Package Traveller 6.5. By Consumer Orientation 6.5.1. Men 6.5.2. Women 6.6. By Age Group 6.6.1. 15-25 Years 6.6.2. 26-35 Years 6.6.3. 36-45 Years 6.6.4. 46-55 Years 6.6.5. 56-65 Years 6.6.6. 66-75 Years 7. Country Shift, Key Country in Focus, 2023 8. Gross Revenue 8.1. Gross Revenue (USD Million) and Forecast (2024 to 2034) 8.2. Number of Bookings and Forecast (2024 to 2034) 8.3. Total Spending Y-o-Y Growth Projections (2024 to 2034) 8.4. Number of Tourists Y-o-Y Growth Projections 9. Challenges & Looking Forward 9.1. Success Stories: Case Studies 9.2. FMI Recommendations 10. Market Stakeholders Landscape - Key Direct Suppliers 10.1. Tour Operators 10.2. Government Bodies 11. Social Media Sentimental Analysis 11.1. Travel Influencers: A New Phenomenon in the World of Tourism 11.2. Social Media Platforms Preferred 11.3. Trending #Hashtags 11.4. Social Media Platform Mentions (% of Total Mentions) 11.5. Trending Subject Titles 12. Assumptions and Acronyms Used 13. Research Methodology
Travel and Tourism
March 2024
REP-GB-15691
336 pages
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Germany Culinary Tourism Market
