General Purpose Electronic Test and Measurement Instruments Market Snapshot (2023 to 2033)

The general purpose electronic test and measurement instruments market is estimated to generate revenue, surpassing US$ 8.3 billion in 2023. Between 2023 and 2033, the market is forecasted to exhibit a compound annual growth rate (CAGR) of 9.7%.

Increased modular T&M equipment utilization is expected to fuel global market growth. Another key growth driver for this sector has been the rising requirement for devices from the world's burgeoning telecommunications business. This industry largely uses general-purpose electronic evaluation and measurement tools for testing LTE network technologies and regulations.

Attribute Details
General Purpose Electronic Test and Measurement Instruments Market Size in 2022 US$ 7.5 billion
General Purpose Electronic Test and Measurement Instruments Market Size in 2033 US$ 20.8 billion
General Purpose Electronic Test and Measurement Instruments Market CAGR (2023 to 2033) 9.7%

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General Purpose Electronic Test and Measurement Instruments Market Outlook 2018 to 2022 Compared to 2023 to 2033 Forecast

According to the latest study conducted by Future Market Insights, the global general purpose electronic test and measurement instruments market has expanded with a growth rate of 10.7% from 2018 to 2022. Further, the study also states that the general purpose electronic test and measurement instruments market is all set to experience healthy growth with a CAGR of 9.7% during the forecast period of 2023 to 2033.

Continuing data traffic development, expanding adoption of smartphones, growing broadband service acceptance, and 5G technology are key drivers that are projected to drive general-purpose electronic test and measurement instrument consumption in this market. Moreover, the development of communications devices might be fast compared to the expansion of electronics, semiconductors, aviation, defense, and business sectors.

How is Rising Technological Advancement Driving the Market Growth?

Growing technical improvements in networks and connectivity are significant contributors to the market's growth. Furthermore, there are a few factors that are estimated to propel the test and measurement equipment market forward such as:

  • Rising demand for measurement and testing tools in several fields such as telecommunications, consumer electronics, and semiconductor components.
  • Increasing spending power.
  • The emergence of 5G technology.

The growing acceptance of IoT devices, the introduction of 5G technology, and the deployment of 4G networks are expected to create multiple prospects in the general purpose electronic test and measurement instruments industry.

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How is the Adoption of Electronic Devices Driving the Market Growth?

The implementation of semiconductor devices is steadily expanding. Original Equipment Manufacturers (OEMs), architects, and developers are working hard to create cutting-edge semiconductor gadgets with advanced features like robotics and other sorts of sensors. Such equipment is in high demand in a variety of sectors, including domestic appliances.

As the market for home equipment such as flat-screen televisions, freezers, washing machines, electronic watches, cell phones, and cooling devices grows, it becomes essential to mass-manufacture them. The worldwide electronics market is expected to exceed $ 2 trillion during the next decade, based on statistics from the National Investment Promotion & Facilitation Agency (INVEST INDIA).

What are the Roadblocks in the Growth of the General Purpose Electronic Test and Measurement Instruments Market

Various devices are required to accomplish various types of test and measurement jobs. Deploying test/measurement equipment and test apparatus is expensive. Furthermore, competent personnel must run the testing and measurement equipment and carry out the tests in compliance with the legislation and norms that apply to the equipment being examined.

Many small enterprises have limited resources. They are unable to invest huge amounts of money in installing and maintaining testing and measurement equipment, as well as hiring experienced staff at expensive rates.

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Country-wise Insights - General Purpose Electronic Test and Measurement Instruments Market

How is the General Purpose Electronic Test and Measurement Instruments Market Expanding in the United States?

Industry in the United States is projected to be driven by increased demand from the medical and IT & telecom industries. With developments in technology for self-driving vehicles and current developments in the Internet of Things (IoT) technology, there is a need to increase the bandwidth and latency decreases that 5G can readily deliver. The United States constitutes one of the nations that are actively involved in the national 5G business development league. By 2033, the United States general purpose electronic test and measurement instruments market is expected to expand by 9.6% year on year. Further, the United States is expected to create an incremental dollar opportunity of US$ 3.8 million from 2023 to 2033.

How is China Contributing to the Sales of General Purpose Electronic Test and Measurement Instruments?

China is a key manufacturing hub for a variety of industries, notably automobile and electrical, and electronics. China is a leading producer of consumer electronics products such as mobile phones, tablets, laptop computers, and gaming consoles. Further, the expansion of the country's automobile and electrical and electronics sectors propel the general purpose electronic test and measurement instruments sector in China.

The market for testing and measuring equipment is projected to be driven by the shift to linked automobiles and intelligent modes of transport. By 2033, China market is projected to expand by 9.6% year on year. China is expected to create an incremental dollar opportunity of US$ 4.5 billion from 2023 to 2033.

Category-wise Insights - General Purpose Electronic Test and Measurement Instruments Market

Why is the Demand for Industrial Electronics & Automotive Segment Increasing?

The market for test and measurement equipment is expected to grow notably as a result of the vast range of applications in the automotive and electronics sector. During the projection period, segment growth is estimated to be driven by the increasing use of electric and hybrid cars, along with developing demand for autonomous vehicles.

Many autonomous cars use wireless networking protocols including continuing development (LTE) and Wi-Fi for their infotainment systems and other automobile components. Around 150 million vehicles might be Wi-Fi equipped by 2020, with 60 to 75 percent of them able to consume, develop, and share Web-based information. Further, these advanced electronic components in autos are driving up the need for RF testing tools which is expected to further drive the segment growth.

Which is the Leading Product Segment of General Purpose Electronic Test and Measurement Instruments?

Digital oscilloscopes can preserve disturbed or unforeseen electric signals for later analysis. This function aids in the capture of unexpected or unwanted situations, even when technicians are not present.

The automated event collecting and storing capability of digital oscilloscopes allows technicians and engineers to obtain a better grasp of the incorrect properties of the components and signals being examined. As a result of these characteristics, this segment is predicted to increase significantly throughout the forecast period.

General Purpose Electronic Test and Measurement Instruments Market Competitive Landscape

Leading players in the general purpose electronic test and measurement instruments market are focused on the development and launch of new products, and strategic expansion of production capacity to widen revenue generation avenues.

  • Keysight Technologies released the Electrical Performance Scan (EP-Scan) in January 2023, a novel high rates electronic simulation tool for hardware developers and printed circuit board (PCB) designers that offers swift signal integrity (SI) examination.
  • Rohde & Schwarz introduced Benchmarker 3, a new technology focused on accelerating the future of network benchmarking, in January 2023. This comprehensive benchmarking system enables mobile network operators (MNOs) to successfully meet the sector's expanding difficulties, such as technology developments, cost limits, time constraints, and fierce competition.
  • AVL and Rohde & Schwarz collaborated in November 2022 to consolidate and accelerate electromagnetic compatibility (EMC) testing in realistic driving environments.

Scope of Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Valuation in 2023 US$ 8.3 billion
Projected Market Value in 2033 US$ 20.8 billion
Market Analysis US$ million for Value and Tons for Volume
Key Regions Covered North America; Latin America; Western Europe; Eastern Europe; South Asia and the Pacific; East Asia; The Middle East and Africa
Key Countries Covered The United States, Canada, Brazil, Mexico, Germany, Italy, France, The United Kingdom, Spain, BENELUX, Russia, China, Japan, South Korea, India, ASEAN, GCC, Türkiye, and South Africa.
Key Segments Covered Application, Product Type, Function Type, Material Type, End-Use, and Region
Key Companies Profiled AstroNova, Inc; B&K Precision Corporation; Boonton Electronics; Fluke Corporation; Fortive Corporation; GaGe Applied Technologies, Inc.; Good Will Instrument Co., Ltd.; Hioki E. E. Corporation; Ideal Industries, Inc.
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Global General Purpose Electronic Test and Measurement Instruments Market by Category

By Product:

  • Digital Oscilloscopes
  • Extension-Based T&M Instruments
  • Network Analyzers
  • Multimeters
  • Spectrum Analyzers
  • Radio Frequency Signal Generators
  • Microwave Signal Generators
  • Others

By End Use:

  • Communications
  • Aerospace & Defense
  • Electronics Manufacturing
  • Industrial Electronics & Automotive
  • Others

By Region:

  • North America
  • Latin America
  • Western Europe
  • Eastern Europe
  • South Asia and Pacific
  • East Asia
  • The Middle East and Africa

Frequently Asked Questions

What was the Value of the Market in 2022?

The market was valued at US$ 7.5 billion in 2022.

How was the Historical Performance of the General Purpose Electronic Test and Measurement Instruments Market?

The market held a CAGR of 10.7% from 2018 to 2022.

What is the Current Market Valuation?

The global market is garnered at US$ 8.3 billion in 2023.

What is the Key Trend in the Market?

Increased modular T&M equipment utilization is trending in the market.

What is the Growth Forecast for the Market?

The market is forecast to register a CAGR of 9.7% through 2033.

Table of Content

1. Executive Summary

    1.1. Global Market Outlook

    1.2. Demand-side Trends

    1.3. Supply-side Trends

    1.4. Technology Roadmap Analysis

    1.5. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage / Taxonomy

    2.2. Market Definition / Scope / Limitations

3. Market Background

    3.1. Market Dynamics

        3.1.1. Drivers

        3.1.2. Restraints

        3.1.3. Opportunity

        3.1.4. Trends

    3.2. Scenario Forecast

        3.2.1. Demand in Optimistic Scenario

        3.2.2. Demand in Likely Scenario

        3.2.3. Demand in Conservative Scenario

    3.3. Opportunity Map Analysis

    3.4. Product Life Cycle Analysis

    3.5. Supply Chain Analysis

        3.5.1. Supply Side Participants and their Roles

            3.5.1.1. Producers

            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)

            3.5.1.3. Wholesalers and Distributors

        3.5.2. Value Added and Value Created at Node in the Supply Chain

        3.5.3. List of Raw Material Suppliers

        3.5.4. List of Existing and Potential Buyer’s

    3.6. Investment Feasibility Matrix

    3.7. Value Chain Analysis

        3.7.1. Profit Margin Analysis

        3.7.2. Wholesalers and Distributors

        3.7.3. Retailers

    3.8. PESTLE and Porter’s Analysis

    3.9. Regulatory Landscape

        3.9.1. By Key Regions

        3.9.2. By Key Countries

    3.10. Regional Parent Market Outlook

    3.11. Production and Consumption Statistics

    3.12. Import and Export Statistics

4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033

    4.1. Historical Market Size Value (US$ Million) & Volume (Units) Analysis, 2018 to 2022

    4.2. Current and Future Market Size Value (US$ Million) & Volume (Units) Projections, 2023 to 2033

        4.2.1. Y-o-Y Growth Trend Analysis

        4.2.2. Absolute $ Opportunity Analysis

5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product

    5.1. Introduction / Key Findings

    5.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Product, 2018 to 2022

    5.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Product, 2023 to 2033

        5.3.1. Digital Oscilloscopes

        5.3.2. Extension-Based T&M Instruments

        5.3.3. Network Analyzers

        5.3.4. Multimeters

        5.3.5. Spectrum Analyzers

        5.3.6. Radio Frequency Signal Generators

        5.3.7. Microwave Signal Generators

        5.3.8. Others

    5.4. Y-o-Y Growth Trend Analysis By Product, 2018 to 2022

    5.5. Absolute $ Opportunity Analysis By Product, 2023 to 2033

6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By End-Use

    6.1. Introduction / Key Findings

    6.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By End-Use, 2018 to 2022

    6.3. Current and Future Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By End-Use, 2023 to 2033

        6.3.1. Communications

        6.3.2. Aerospace & Defense

        6.3.3. Electronics Manufacturing

        6.3.4. Industrial Electronics & Automotive

        6.3.5. Others

    6.4. Y-o-Y Growth Trend Analysis By End-Use, 2018 to 2022

    6.5. Absolute $ Opportunity Analysis By End-Use, 2023 to 2033

7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region

    7.1. Introduction

    7.2. Historical Market Size Value (US$ Million) & Volume (Units) Analysis By Region, 2018 to 2022

    7.3. Current Market Size Value (US$ Million) & Volume (Units) Analysis and Forecast By Region, 2023 to 2033

        7.3.1. North America

        7.3.2. Latin America

        7.3.3. Europe

        7.3.4. Asia Pacific

        7.3.5. MEA

    7.4. Market Attractiveness Analysis By Region

8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    8.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    8.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        8.2.1. By Country

            8.2.1.1. The USA

            8.2.1.2. Canada

        8.2.2. By Product

        8.2.3. By End-Use

    8.3. Market Attractiveness Analysis

        8.3.1. By Country

        8.3.2. By Product

        8.3.3. By End-Use

    8.4. Key Takeaways

9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    9.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    9.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        9.2.1. By Country

            9.2.1.1. Brazil

            9.2.1.2. Mexico

            9.2.1.3. Rest of Latin America

        9.2.2. By Product

        9.2.3. By End-Use

    9.3. Market Attractiveness Analysis

        9.3.1. By Country

        9.3.2. By Product

        9.3.3. By End-Use

    9.4. Key Takeaways

10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    10.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    10.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        10.2.1. By Country

            10.2.1.1. Germany

            10.2.1.2. United Kingdom

            10.2.1.3. France

            10.2.1.4. Spain

            10.2.1.5. Italy

            10.2.1.6. Rest of Europe

        10.2.2. By Product

        10.2.3. By End-Use

    10.3. Market Attractiveness Analysis

        10.3.1. By Country

        10.3.2. By Product

        10.3.3. By End-Use

    10.4. Key Takeaways

11. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    11.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    11.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        11.2.1. By Country

            11.2.1.1. China

            11.2.1.2. Japan

            11.2.1.3. South Korea

            11.2.1.4. Singapore

            11.2.1.5. Thailand

            11.2.1.6. Indonesia

            11.2.1.7. Australia

            11.2.1.8. New Zealand

            11.2.1.9. Rest of Asia Pacific

        11.2.2. By Product

        11.2.3. By End-Use

    11.3. Market Attractiveness Analysis

        11.3.1. By Country

        11.3.2. By Product

        11.3.3. By End-Use

    11.4. Key Takeaways

12. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country

    12.1. Historical Market Size Value (US$ Million) & Volume (Units) Trend Analysis By Market Taxonomy, 2018 to 2022

    12.2. Market Size Value (US$ Million) & Volume (Units) Forecast By Market Taxonomy, 2023 to 2033

        12.2.1. By Country

            12.2.1.1. GCC Countries

            12.2.1.2. South Africa

            12.2.1.3. Israel

            12.2.1.4. Rest of MEA

        12.2.2. By Product

        12.2.3. By End-Use

    12.3. Market Attractiveness Analysis

        12.3.1. By Country

        12.3.2. By Product

        12.3.3. By End-Use

    12.4. Key Takeaways

13. Key Countries Market Analysis

    13.1. USA

        13.1.1. Pricing Analysis

        13.1.2. Market Share Analysis, 2022

            13.1.2.1. By Product

            13.1.2.2. By End-Use

    13.2. Canada

        13.2.1. Pricing Analysis

        13.2.2. Market Share Analysis, 2022

            13.2.2.1. By Product

            13.2.2.2. By End-Use

    13.3. Brazil

        13.3.1. Pricing Analysis

        13.3.2. Market Share Analysis, 2022

            13.3.2.1. By Product

            13.3.2.2. By End-Use

    13.4. Mexico

        13.4.1. Pricing Analysis

        13.4.2. Market Share Analysis, 2022

            13.4.2.1. By Product

            13.4.2.2. By End-Use

    13.5. Germany

        13.5.1. Pricing Analysis

        13.5.2. Market Share Analysis, 2022

            13.5.2.1. By Product

            13.5.2.2. By End-Use

    13.6. United Kingdom

        13.6.1. Pricing Analysis

        13.6.2. Market Share Analysis, 2022

            13.6.2.1. By Product

            13.6.2.2. By End-Use

    13.7. France

        13.7.1. Pricing Analysis

        13.7.2. Market Share Analysis, 2022

            13.7.2.1. By Product

            13.7.2.2. By End-Use

    13.8. Spain

        13.8.1. Pricing Analysis

        13.8.2. Market Share Analysis, 2022

            13.8.2.1. By Product

            13.8.2.2. By End-Use

    13.9. Italy

        13.9.1. Pricing Analysis

        13.9.2. Market Share Analysis, 2022

            13.9.2.1. By Product

            13.9.2.2. By End-Use

    13.10. China

        13.10.1. Pricing Analysis

        13.10.2. Market Share Analysis, 2022

            13.10.2.1. By Product

            13.10.2.2. By End-Use

    13.11. Japan

        13.11.1. Pricing Analysis

        13.11.2. Market Share Analysis, 2022

            13.11.2.1. By Product

            13.11.2.2. By End-Use

    13.12. South Korea

        13.12.1. Pricing Analysis

        13.12.2. Market Share Analysis, 2022

            13.12.2.1. By Product

            13.12.2.2. By End-Use

    13.13. Singapore

        13.13.1. Pricing Analysis

        13.13.2. Market Share Analysis, 2022

            13.13.2.1. By Product

            13.13.2.2. By End-Use

    13.14. Thailand

        13.14.1. Pricing Analysis

        13.14.2. Market Share Analysis, 2022

            13.14.2.1. By Product

            13.14.2.2. By End-Use

    13.15. Indonesia

        13.15.1. Pricing Analysis

        13.15.2. Market Share Analysis, 2022

            13.15.2.1. By Product

            13.15.2.2. By End-Use

    13.16. Australia

        13.16.1. Pricing Analysis

        13.16.2. Market Share Analysis, 2022

            13.16.2.1. By Product

            13.16.2.2. By End-Use

    13.17. New Zealand

        13.17.1. Pricing Analysis

        13.17.2. Market Share Analysis, 2022

            13.17.2.1. By Product

            13.17.2.2. By End-Use

    13.18. GCC Countries

        13.18.1. Pricing Analysis

        13.18.2. Market Share Analysis, 2022

            13.18.2.1. By Product

            13.18.2.2. By End-Use

    13.19. South Africa

        13.19.1. Pricing Analysis

        13.19.2. Market Share Analysis, 2022

            13.19.2.1. By Product

            13.19.2.2. By End-Use

    13.20. Israel

        13.20.1. Pricing Analysis

        13.20.2. Market Share Analysis, 2022

            13.20.2.1. By Product

            13.20.2.2. By End-Use

14. Market Structure Analysis

    14.1. Competition Dashboard

    14.2. Competition Benchmarking

    14.3. Market Share Analysis of Top Players

        14.3.1. By Regional

        14.3.2. By Product

        14.3.3. By End-Use

15. Competition Analysis

    15.1. Competition Deep Dive

        15.1.1. Advantest Corporation; Anritsu Corporation

            15.1.1.1. Overview

            15.1.1.2. Product Portfolio

            15.1.1.3. Profitability by Market Segments

            15.1.1.4. Sales Footprint

            15.1.1.5. Strategy Overview

                15.1.1.5.1. Marketing Strategy

                15.1.1.5.2. Product Strategy

                15.1.1.5.3. Channel Strategy

        15.1.2. AstroNova, Inc

            15.1.2.1. Overview

            15.1.2.2. Product Portfolio

            15.1.2.3. Profitability by Market Segments

            15.1.2.4. Sales Footprint

            15.1.2.5. Strategy Overview

                15.1.2.5.1. Marketing Strategy

                15.1.2.5.2. Product Strategy

                15.1.2.5.3. Channel Strategy

        15.1.3. B&K Precision Corporation

            15.1.3.1. Overview

            15.1.3.2. Product Portfolio

            15.1.3.3. Profitability by Market Segments

            15.1.3.4. Sales Footprint

            15.1.3.5. Strategy Overview

                15.1.3.5.1. Marketing Strategy

                15.1.3.5.2. Product Strategy

                15.1.3.5.3. Channel Strategy

        15.1.4. Boonton Electronics

            15.1.4.1. Overview

            15.1.4.2. Product Portfolio

            15.1.4.3. Profitability by Market Segments

            15.1.4.4. Sales Footprint

            15.1.4.5. Strategy Overview

                15.1.4.5.1. Marketing Strategy

                15.1.4.5.2. Product Strategy

                15.1.4.5.3. Channel Strategy

        15.1.5. Fluke Corporation

            15.1.5.1. Overview

            15.1.5.2. Product Portfolio

            15.1.5.3. Profitability by Market Segments

            15.1.5.4. Sales Footprint

            15.1.5.5. Strategy Overview

                15.1.5.5.1. Marketing Strategy

                15.1.5.5.2. Product Strategy

                15.1.5.5.3. Channel Strategy

        15.1.6. Fortive Corporation

            15.1.6.1. Overview

            15.1.6.2. Product Portfolio

            15.1.6.3. Profitability by Market Segments

            15.1.6.4. Sales Footprint

            15.1.6.5. Strategy Overview

                15.1.6.5.1. Marketing Strategy

                15.1.6.5.2. Product Strategy

                15.1.6.5.3. Channel Strategy

        15.1.7. GaGe Applied Technologies, Inc.

            15.1.7.1. Overview

            15.1.7.2. Product Portfolio

            15.1.7.3. Profitability by Market Segments

            15.1.7.4. Sales Footprint

            15.1.7.5. Strategy Overview

                15.1.7.5.1. Marketing Strategy

                15.1.7.5.2. Product Strategy

                15.1.7.5.3. Channel Strategy

        15.1.8. Good Will Instrument Co., Ltd.

            15.1.8.1. Overview

            15.1.8.2. Product Portfolio

            15.1.8.3. Profitability by Market Segments

            15.1.8.4. Sales Footprint

            15.1.8.5. Strategy Overview

                15.1.8.5.1. Marketing Strategy

                15.1.8.5.2. Product Strategy

                15.1.8.5.3. Channel Strategy

        15.1.9. Hioki E. E. Corporation

            15.1.9.1. Overview

            15.1.9.2. Product Portfolio

            15.1.9.3. Profitability by Market Segments

            15.1.9.4. Sales Footprint

            15.1.9.5. Strategy Overview

                15.1.9.5.1. Marketing Strategy

                15.1.9.5.2. Product Strategy

                15.1.9.5.3. Channel Strategy

        15.1.10. Ideal Industries, Inc.

            15.1.10.1. Overview

            15.1.10.2. Product Portfolio

            15.1.10.3. Profitability by Market Segments

            15.1.10.4. Sales Footprint

            15.1.10.5. Strategy Overview

                15.1.10.5.1. Marketing Strategy

                15.1.10.5.2. Product Strategy

                15.1.10.5.3. Channel Strategy

16. Assumptions & Acronyms Used

17. Research Methodology

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