The global ecotourism market has been estimated at USD 2,51,188.1 million in the year 2024 and is expected to reach an industry valuation of USD 9,79,128.7 million in the year 2034 with a market CAGR of 14.6% between the years 2024 and 2034. The ecotourism industry revenue in 2023 is USD 2,22,127.8 million.
The industry is expected to record an annual growth of (Y-o-Y) of 13.1% in 2024. The market value share of the ecotourism industry in its parent market (tourism market) is approximately ~5% to 7%.
| Attribute | Details |
|---|---|
| Historical Size, 2023 | USD 2,22,127.8 million |
| Estimated Size, 2024 | USD 2,51,188.1 million |
| Projected Size, 2034 | USD 9,79,128.7 million |
| Value-based CAGR (2024 to 2034) | 14.6% |
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During the historic period, the market went through significant fluctuations, this was majorly brought about by the COVID-19 pandemic which caused a rapid decline in the travel and tourism industry. However, when restrictions were lifted, there was a re-emergence of demand due to increasing consciousness of environmental issues and an inclination towards sustainable travel options.
The market had a value of approximately USD 2,22,127.8 million in 2023 depicting recuperation and renewed interest in ecotourism as travelers sought responsible trips that matched their values.
In the forecast period spanning from 2024 to 2034, it is projected that ecotourism will see an acceleration in demand with expectations showing a CAGR of around 14.6% at the end of 2034. By 2034, it is estimated that this market will be worth USD 97,912.9 million.
These developments are being fuelled by such factors as influencers on social media affecting travel decisions; various government initiatives promoting sustainable tourism, and rising numbers of travelers who desire distinctive nature-based experiences.
Ultimately long-term projections for conservation indicate that not only shall it recover but also will flourish more as it increasingly becomes part and parcel of worldwide tourism face highlighting ecological preservation and community involvement.
The reason behind this development is the growing emphasis on sustainable practices, conservation efforts, and community involvement. Such travelers are looking for places and lodges that value environmental protection, encourage local cultures, and do not destroy ecosystems.
Sustainable travel activities include wildlife conservation, responsible tourism practices, and encouragement to local communities. This change is steered by a shift in consumer preferences as well as an increased awareness of the significance of protecting natural resources and promoting biodiversity.
In 2022 more than 80% of global tourists noted that sustainable tourism was important to them, and were ready to follow steps aimed at reducing their environmental footprint. A change in traveler’s attitudes has led to the expansion of ecotourism businesses. Over 50% of world travelers in 2023 attending the accommodation study wanted sustainable accommodations.
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Ecotourism is being emphasized by governments as a means to stimulate the development of the economy, conserve natural resources, and fostering community’s growth. They are putting in place strategies that promote sustainable tourism practices, for instance developing infrastructure, investing in protected areas, and exercising responsible waste disposal.
These include certifications, tax incentives for “green” companies, and campaigns to sensitize tourists and the local population. Billions will be injected into conservation projects through ecotourism in days to come. Moreover, 64% of travelers pay extra money for eco-friendly travel options.
Tourists are nowadays more aware of their choices and how they affect the earth, and as such are making efforts to minimize their impact. Ecotourism enables individuals to relate with nature and know of unique ecosystems and traditions hence resulting in more fulfilling holidays.
As a result, governments, non-governmental organizations (NGOs), and travel agents have joined hands to promote responsible tourism leading to more demand for ecotourism. For instance, there is an increasing preference for learning through ecotourism due to the rise in demand for sustainable travel experiences.
Tourism operators will therefore find it important to come up with innovative and responsible travel products that meet the needs of eco-tourists which means millions of jobs being created globally where most are based on biodiversity conservation or environmental education efforts alone.
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The demand for the ecotourism market is mainly driven by a mix of increasing environmental consciousness, a desire for sustainable travel experiences, and supportive government policies. Travelers have become more aware of their environmental impact and are actively searching for eco-friendly alternatives that foster conservation as well as community empowerment.
This change in consumer behavior is seen when more people decide to choose genuine experiences that link them with nature and local traditions. Furthermore, public efforts aimed to encourage sustainable tourism practices and preserve natural and cultural heritage also contribute to enhancing the growth of ecotourism.
Additionally, economic benefits related to the industry like job creation and local community development also attract tourists who would like to give back positively to the places they visit. In total, these factors are changing preferences in travelling while expanding an ecotourism market which is set to increase considerably in the next few years.
It is estimated that Italy will have a CAGR of 17.9% by the end of 2034 for the ecotourism market in Europe. Due to its different and wonderful landscapes, great historical heritage, and tourist centers committed to eco-friendly tourism practices, Italy will be one of the important markets for ecotourism on the continent.
To provide ecological tourists with a holistic encounter with nature, the country has an array of natural features including the beautiful Amalfi Coast and peaceful Dolomites. Moreover, Italian cities like Rome, Venice, and Florence are home to stunning sites such as museums that cater to responsible tourists.
Meanwhile, Italy now encourages sustainable tourism projects and acknowledges how they benefit in preserving both natural surroundings and cultural heritages. This incorporation among others positions the country as the topmost European ecotourism destination due to its natural splendour mingled with cultural attractions together with proactive green movements made by various stakeholders.
India has been the leading ecotourism market in the South Asia Region, with an estimated CAGR of 15.9% for the Indian market by 2034. Travelers’ growing concerns about environmental protection and longing to see nature in its original form are some of the key reasons behind this increase.
With many national parks, wildlife sanctuaries, and scenic landscapes, India possesses rich biodiversity which provides unique opportunities for eco-friendly traveling. Furthermore, the push by the government for sustainable tourism and community involvement in host tourism activities have beefed up this industry.
Increased disposable income and the desire to understand more drives demand for eco-tourism. The country’s natural environment is well captured on social media as well as other digital platforms thereby boosting interest among people who wish to engage in ecotourism activities.
In North America, the USA is expected to have the maximum market share by the end of 2023 and grow with a CAGR value of 13.0% from 2024 to 2034. The market in the USA is driven by its vast and diverse natural landscapes, including national parks, forests, and coastal areas that attract eco-conscious travelers.
Country emphasis on conservation as well as sustainable tourism practices supported by private initiatives and government policies make it more attractive. In addition, the high per capita income and increasing concern about environmental issues among Americans further fuel demand for ecotourism.
Another advantage the USA has is that it possesses a well-developed infrastructure as well as offering various outdoor recreational activities which makes it one of the preferred choices for those who are interested in sustainable travel experiences that involve immersion.
The nature & wildlife type ecotourism market is expected to register high growth during the forecast period as this type of tour is most common among people. Nature & wildlife tourists are taking part in excursions to exotic and endangered areas intending to increase awareness about nature and support conservation. Nature tourism also involves many adventure activities like treks in which hiking, rock climbing, rafting, caving, sailing, bird watching, and swimming, etc.
The number of eco-tourists in the age group of 26-35 years is likely to increase significantly. People within this age group are likely to change their traveling behaviour. They prefer green and low-carbon footprint holidays.
Millennials as a generation are more conscious regarding the importance of sustainable tourism practices. High demand for sustainable accommodation to reduce the environmental impact of tourism and adoption of best green practices are more common among tourists aged 25 years to 35 years.
In terms of a tourist type, outbound or international traveling is preferred in the market. Nowadays the tour and travel market is awash with convenient plane, train, bus tickets, and travel packages. Furthermore, many people like to travel abroad to interact with people of different cultures, nationalities, and religions. This helps people to learn new languages, cultures, and many more things with new connections.
The ecotourism market is characterized by intense competition among various players, driven by the increasing demand for sustainable travel options. Key operators in this market include established travel companies like Intrepid Group and Frosch International Travel, as well as niche operators such as Aracari Travel and Undiscovered Mountains.
These companies differentiate themselves through unique offerings, such as immersive nature experiences, community-based tourism, and eco-friendly accommodations.
For instance
| Attribute | Details |
|---|---|
| Forecast Period | 2024 to 2034 |
| Historical Data Available for | 2019 to 2023 |
| Market Analysis | USD Million for Value |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania & MEA |
| Key Segments Covered | Type, Tour Type, Tourist Type, Consumer Orientation, Age Group and Region. |
| Key Companies Profiled | China CYTS Tours Holding; Farm To Farm Tours; Royal Arabian Destination Management; A.C.T. Tours; AAA Travel; AGRILYS Voyages; Agriturismo France; AL VERNETO; Altour; American Express Global Business Travel; Bay Farm Tours; BCD Travel; Big Five Tours & Expeditions Inc; Carlson Wagonlit Travel; China Travel; Corporate Travel Management; Direct Travel; Domiruth PeruTravel; Eco Travel and Tourism LLC; Expedia Group |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The present valuation of the ecotourism sector is at USD 2,51,188.1 million in 2024.
The ecotourism has had a compound annual growth rate of 12.3% in the 2019-2023 period.
Leading players operating in the global ecotourism market are China CYTS Tours Holding, Farm To Farm Tours, Royal Arabian Destination Management, and A.C.T. Tours
The ecotourism market in the North America region is anticipated to grow at a CAGR of 13.3% over the forecast period.
The Europe region's ecotourism industry is expected to expand at a CAGR of 14.1% over the forecast period.
1. Executive Summary 2. Growth Parameters in Ecotourism 3. Supply to Demand: Today’s Travel Distribution Network 3.1. Direct vs. Indirect Distribution 3.2. Travel Gross Revenues, by Channel, 2024 3.2.1. Supplier Direct 3.2.2. TMC 3.2.3. Tour Operator 3.2.4. OTA 4. Direct Suppliers in Ecotourism 4.1. Total Supplier Market, Share by Segment (%), 2024 4.1.1. Airlines 4.1.2. Hotel Companies 4.1.3. Train 4.1.4. Tour Operators 4.1.5. Government Bodies 5. Indirect Suppliers in Ecotourism 5.1. OTA (Online Travel Agency) 5.2. Traditional Travel Agencies 5.3. TMCs (Travel Management Companies) 5.4. Corporate Buyers 5.5. Aggregators 6. Ecotourism Number of Bookings, 2024 6.1. By Age 6.1.1. 15 to 25 Years 6.1.2. 26 to 35 Years 6.1.3. 36 to 45 Years 6.1.4. 46 to 55 Years 6.1.5. 56 to 65 Years 6.1.6. 66 to 75 Years 6.2. By Consumer Orientation 6.2.1. Male 6.2.2. Female 6.2.3. Children 6.3. By Tourist Type 6.3.1. Domestic 6.3.2. International 6.4. By Booking Channel 6.4.1. Offline Booking 6.4.2. Online Booking 6.5. By Tour Type 6.5.1. Independent Travel 6.5.2. Tour Groups 6.5.3. Package Travel 7. Country Shift, Key Countries in Focus, 2024 7.1. USA 7.2. France 7.3. Spain 7.4. UK 7.5. Germany 7.6. Japan 7.7. Singapore 7.8. India 7.9. China 7.10. Rest of the World 8. Ecotourism Gross Revenue 8.1. Ecotourism Gross Revenue (USD Million) and Forecast (2024 to 2034) 8.2. Number of Bookings and Forecast (2024 to 2034) 8.3. Total Spending Y-o-Y Growth Projections (2024 to 2034) 8.4. Number of Tourists Y-o-Y Growth Projections 9. Challenges & Looking Forward 9.1. Success Stories: Case Studies 9.2. FMI Recommendations 10. Market Stakeholders Landscape - Key Direct Suppliers 10.1. Tour Operators 10.2. Government Bodies 11. Social Media Sentimental Analysis 11.1. Travel Influencers: A New Phenomenon in the World of Tourism 11.2. Social Media Platforms Preferred 11.3. Trending #Hashtags 11.4. Social Media Platform Mentions (% of Total Mentions) 11.5. Trending Subject Titles 12. Assumptions and Acronyms Used 13. Research Methodology
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