As per newly released data by Future Market Insights (FMI), the global garment steamer market is estimated at USD 2,043.3 Million in 2023 and is projected to reach USD 3,594.9 Million by 2033, at a CAGR of 5.8% from 2023 to 2033. Share of global garment steamer market in its parent market fabric care appliances market is 30% - 35%.
The global garment steamer market is growing on the back of the increasing innovation and subsequently, the product adoption garment steamers from consumers end. The market is witnessing a surge in demand growth with growing household income and higher growth rate if the working-class population supporting the growth of linen care appliances.
The players in the market are highly focused on partnerships and collaborations to further expand their current portfolio and regional reach. For instance, Conair Corporation is involved in a significant partnership with brick and mortar stores such as Macy’s, JCPenny’s, Kohl’s Corporation, and others to sell its products to customers worldwide.
Despite these prospects, there are some likely changes that stay ahead for the industry which includes the number of fake goods increasing day by day, especially on the online platforms. Counterfeit product are another major concern for brand owners.
Future Market Insights’ predict a comparison and review analysis of the dynamics of the garment steamer market, which is principally subject to an array of industry factors along with a few definite influences concerning viewpoints that support industry innovations.
| Attribute | Details |
|---|---|
| Estimated Garment Steamer Market Size 2023 E | USD 2,043.3 Million |
| Projected Garment Steamer Market (2033 F) Market Size | USD 3,594.9 Million |
| Value CAGR (2023 to 2033) | 5.8% |
| Garment Steamer Market Top Players Share in 2022 | 20% to 25% |
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Garment steamer: Small and convenient to carry, steamers are those items used for steaming clothing. Garment steamer, upright or non-portable: Upright or non-portable garment steamers are large and used to steam clothing. These products have big water tanks and can steam multiple items of clothing for a longer period.
The manufacturers of garment steamer are concentrating on maximizing their exposure in both the household and commercial markets. The steamers are typically intricate, composed of superior materials, and quite robust. These items can cost a lot of money to test, which contributes to their high costs.
A small number of producers are now working in tandem with online sellers of garment steamers to ensure a larger distribution of their product offerings across a wider market. In addition to indirect sales, the DTC sales trend is also becoming more popular in the market. The industry's players are concentrating on creating their own websites so they may communicate with their customers directly.
These a few factors are expected to fuel development and alter current patterns in Garments Steamers Market products throughout the course of the projection period. The Garments Steamers Market is predicted to expand at a CAGR of 5.8% from 2023 to 2033, according to FMI.
Over the projected period, garment steamers market is likely to benefit from an increase in lifestyle and home furnishing across the globe. Another factor boosting the market is the increase in the number of younger people who are interested in lifestyle and home appliances because of the smart device offerings. Younger folks like social media platforms because they allow easy interchange of information, media, and data, which helps to raise brand recognition among the youth.
Customers are spending more on branded fabric cleaning appliances as urbanization alongside purchasing power increases. Rise in spending is driving the garment steamer market across regions, which is likely to continue throughout the forecast period. In industrialized regions such as North America, Europe, Oceania, East Asia etc. the urban population’s awareness of new fashion trends is currently relatively strong when compared to other parts of the world. Because of the increased demand, the product penetration is growing, especially in metropolitan regions as compared to rural ones.
Over the years, technological advancement has constantly spurred the development of garment care appliances. Design, style, the product’s functional properties, and rapid steaming are all considerations in the development of fabric care appliances. Furthermore, advances in garment care steamers have made steaming easier and less time-consuming by providing a variety of options at reasonable pricing.
The development in garment care primarily covers categories such as irons, steam irons, iron stations and garment steamers. Garment steamers are further divided into handheld and upright steamers. Garment steamers use several powerful steam jets which emits the correct amount of steam, Automatic continuous steam for easy de-wrinkling, Auto shot down in case of no water or excess temperature, Usage of anti-calcification filter reduces calcium buildup in the heater for better performance. Such product offerings in the market are aiding the adoption rate from consumers end across the globe.
The availability of counterfeit or fake commodities is increasing at an uncontrolled pace. Their accessibility is especially high across online platforms. These counterfeit product manufacturers are distressing the foothold of the leading companies by gaining market share.
The online copies of original products often lack their efficiency and technology. This could create a negative perception about the original brand in consumers’ mind, making companies lose business opportunities.
| Market Statistics | Details |
|---|---|
| Jan to Jun (H1), 2021 (A) | 7.4% |
| Jul to Dec (H2), 2021 (A) | 7.6% |
| Jan to Jun (H1), 2022 Projected (P) | 7.5% |
| Jan to Jun (H1), 2022 Outlook (O) | 8.3% |
| Jul to Dec (H2), 2022 Outlook (O) | 8.6% |
| Jul to Dec (H2), 2022 Projected (P) | 7.8% |
| Jan to Jun (H1), 2023 Projected (P) | 7.9% |
| BPS Change: H1, 2022 (O) to H1, 2022 (P) | 75 (+) |
| BPS Change: H1, 2022 (O) to H1, 2021 (A) | 82 (+) |
| BPS Change: H2, 2022 (O) to H2, 2022 (P) | 78 (+) |
| BPS Change: H2, 2022 (O) to H2, 2021 (P) | 98 (-) |
Principal Consultant
| Country | USA |
|---|---|
| Market Share (2023) | 20.8% |
| Market Share (2033) | 17.9% |
| BPS Analysis | (-) 283 |
| Country | China |
|---|---|
| Market Share (2023) | 3.4% |
| Market Share (2033) | 5.8% |
| BPS Analysis | (+) 242 |
| Country | India |
|---|---|
| Market Share (2023) | 2.7 % |
| Market Share (2033) | 5.6 % |
| BPS Analysis | (+) 290 |
USA contributes the major share in garment steamer market in North America
The increase in disposable income, rise in the working-age population, and spike in the demand for garment steamers over traditional irons across the US are all factors contributing to the expansion of the North American garment steamer market. Using high-temperature steam, garment steamers may quickly remove creases from clothing while also eliminating allergens and germs that cause odors. The regional market is witnessing an increased demand for portable, handheld steamer that can also be used when travelling.
North America is predicted to be one of the most lucrative markets during the forecast period, according to Future Market Insights. The US is expected to account for over 75.2% of market share in North America through 2023.
Increasing apparel industry raise the demand for garment steamer in India
Due to the potential expansion of the retail sector and the apparel industry, the Indian garment steamer market is anticipated to increase during the forecast years. In the upcoming years, it is projected that shifting consumer desires, a growing fixation with trendy clothing among customers, increasing travel, and other factors would lead to a potential increase in the demand for garment steamer.
India's clothing and electronics sectors are growing strongly due to modernization and the growing technology sector. India is expected to account for over 33.7% of market share in South Asia through 2023.
Eco-friendly appliances raise the demand of garment steamer market in Europe
The Germany is expected to account for over 19.9% of market share in Europe through 2023. Germany is one of the most important market for garment steamer along with the high penetration of key players in the region.
Consumers today are aware of the environmentally friendly items, which are present in the home appliance sector. Environmental responsibility and energy efficiency are now important priorities. Additionally, consumers in Germany highly seek out products made of recyclable or sustainable materials that do not harm the environment or society.
Handheld/Portable garment steamer the mostly preferred category in the market
Handheld garment steamers are those appliances used for steaming clothes. In order to attract customers, manufacturers are working to create products that are user-friendly and offer simple operation modes, simple maintenance, portable design, and lightweight construction, such as handheld garment steamers. Handheld/portable category is anticipated to expand at the quickest rate, with a CAGR of 6.6% during the projected period.
Household/residential category to hold significant share with increasing adoption
Household/residential category based on the end-use is anticipated to expand at the most significant CAGR of more than 6.5% during the forecast period. The number of millennials is increasing, and as a result, customers are becoming more aware of products and brands and value more than ever. Sales of garment steamers will increase as disposable income and interest in compact home appliances and technologically advanced appliances rise.
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Companies in the garment steamer industry are seeking strategic alliances and partnerships with other producers to diversify their product offerings and meet the need of a growing customer base.
For Instance:
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | USD Million/Billion for Value |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania; MEA |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, Russia, Benelux, South Africa, Northern Africa, GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand |
| Key Segments Covered | Product Type, End Use, Power, Water Tank Capacity, Material, Sales Channel, Region |
| Key Companies Profiled | Groupe SEB; Conair Corporation; Pure Enrichment Company; BLACK+DECKER Inc.; Reliable Corporation; 4VOO; Koninklijke Philips N.V.; Electrolux AB; Panasonic Corp.; Hamilton Beach Brands Holding Company; Spectrum Brands; AICOK; Others |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The market CAGR for 2033 is 5.8%.
The Asia Pacific region is the leading region in the market.
The projected market value of the market for 2033 is USD 3,594.9 million.
Key players are developing the market by focusing on innovation.
China, India, the United States, Japan, and Germany are the major countries in this market.
1. Executive Summary 2. Market Overview 3. Key Market Trends 4. Global Market Demand Analysis 2018 to 2022 and Forecast, 2023 to 2033 5. Global Market - Pricing Analysis 6. Global Market Demand (in Value or Packaging Format in USD Million) Analysis 2018 to 2022 and Forecast, 2023 to 2033 7. Market Background 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 8.1. Handheld/Portable 8.2. Upright/Non-Portable 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by End Use 9.1. Household/Residential 9.2. Commercial 10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Power 10.1. Below 750 Watt 10.2. 750-1000 Watt 10.3. 1000-1500 Watt 10.4. 1500-2500 Watt 10.5. 2500 Watt & above 11. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Water Tank Capacity 11.1. Below 500 ml 11.2. 500-1 Litre 11.3. 1-2 Litre 11.4. 2-3 Litre 11.5. 3-4 Litre 11.6. 4 Litre & above 12. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Material 12.1. Plastic 12.2. Metal 12.3. Antilock Braking System (ABS) 12.4. Aluminium 12.5. Stainless Steel 12.6. Cast Iron 12.7. Ceramic 13. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Sales Channel 13.1. Direct 13.2. Indirect 13.2.1. Hypermarket/Supermarket 13.2.2. Multi-Brand Stores 13.2.3. Exclusive Store 13.2.4. Independent Stores 13.2.5. Online Retailers 13.2.6. Others 14. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Country 15. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033 16. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033 17. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033 18. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033 19. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033 20. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033 21. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033 22. Market Structure Analysis 23. Competition Analysis 23.1. Groupe SEB 23.2. Conair Corporation 23.3. Pure Enrichment Company 23.4. BLACK+DECKER Inc. 23.5. Reliable Corporation 23.6. 4VOO 23.7. Koninklijke Philips N.V. 23.8. Electrolux AB 23.9. Panasonic Corp. 23.10. Hamilton Beach Brands Holding Company 23.11. Spectrum Brands 23.12. AICOK 23.13. Others (as per request) 24. Assumptions and Acronyms Used 25. Research Methodology
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Garment Steamer Market
