As per newly released data by Future Market Insights (FMI), the global garment steamer market is estimated at USD 2,043.3 Million in 2023 and is projected to reach USD 3,594.9 Million by 2033, at a CAGR of 5.8% from 2023 to 2033. Share of global garment steamer market in its parent market fabric care appliances market is 30% - 35%.
The global garment steamer market is growing on the back of the increasing innovation and subsequently, the product adoption garment steamers from consumers end. The market is witnessing a surge in demand growth with growing household income and higher growth rate if the working-class population supporting the growth of linen care appliances.
The players in the market are highly focused on partnerships and collaborations to further expand their current portfolio and regional reach. For instance, Conair Corporation is involved in a significant partnership with brick and mortar stores such as Macy’s, JCPenny’s, Kohl’s Corporation, and others to sell its products to customers worldwide.
Despite these prospects, there are some likely changes that stay ahead for the industry which includes the number of fake goods increasing day by day, especially on the online platforms. Counterfeit product are another major concern for brand owners.
Future Market Insights’ predict a comparison and review analysis of the dynamics of the garment steamer market, which is principally subject to an array of industry factors along with a few definite influences concerning viewpoints that support industry innovations.
| Attribute | Details |
|---|---|
| Estimated Garment Steamer Market Size 2023 E | US$ 2,043.3 Million |
| Projected Garment Steamer Market (2033 F) Market Size | US$ 3,594.9 Million |
| Value CAGR (2023 to 2033) | 5.8% |
| Garment Steamer Market Top Players Share in 2022 | 20% to 25% |
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Garment steamer: Small and convenient to carry, steamers are those items used for steaming clothing. Garment steamer, upright or non-portable: Upright or non-portable garment steamers are large and used to steam clothing. These products have big water tanks and can steam multiple items of clothing for a longer period.
The manufacturers of garment steamer are concentrating on maximizing their exposure in both the household and commercial markets. The steamers are typically intricate, composed of superior materials, and quite robust. These items can cost a lot of money to test, which contributes to their high costs.
A small number of producers are now working in tandem with online sellers of garment steamers to ensure a larger distribution of their product offerings across a wider market. In addition to indirect sales, the DTC sales trend is also becoming more popular in the market. The industry's players are concentrating on creating their own websites so they may communicate with their customers directly.
These a few factors are expected to fuel development and alter current patterns in Garments Steamers Market products throughout the course of the projection period. The Garments Steamers Market is predicted to expand at a CAGR of 5.8% from 2023 to 2033, according to FMI.
Over the projected period, garment steamers market is likely to benefit from an increase in lifestyle and home furnishing across the globe. Another factor boosting the market is the increase in the number of younger people who are interested in lifestyle and home appliances because of the smart device offerings. Younger folks like social media platforms because they allow easy interchange of information, media, and data, which helps to raise brand recognition among the youth.
Customers are spending more on branded fabric cleaning appliances as urbanization alongside purchasing power increases. Rise in spending is driving the garment steamer market across regions, which is likely to continue throughout the forecast period. In industrialized regions such as North America, Europe, Oceania, East Asia etc. the urban population’s awareness of new fashion trends is currently relatively strong when compared to other parts of the world. Because of the increased demand, the product penetration is growing, especially in metropolitan regions as compared to rural ones.
Over the years, technological advancement has constantly spurred the development of garment care appliances. Design, style, the product’s functional properties, and rapid steaming are all considerations in the development of fabric care appliances. Furthermore, advances in garment care steamers have made steaming easier and less time-consuming by providing a variety of options at reasonable pricing.
The development in garment care primarily covers categories such as irons, steam irons, iron stations and garment steamers. Garment steamers are further divided into handheld and upright steamers. Garment steamers use several powerful steam jets which emits the correct amount of steam, Automatic continuous steam for easy de-wrinkling, Auto shot down in case of no water or excess temperature, Usage of anti-calcification filter reduces calcium buildup in the heater for better performance. Such product offerings in the market are aiding the adoption rate from consumers end across the globe.
The availability of counterfeit or fake commodities is increasing at an uncontrolled pace. Their accessibility is especially high across online platforms. These counterfeit product manufacturers are distressing the foothold of the leading companies by gaining market share.
The online copies of original products often lack their efficiency and technology. This could create a negative perception about the original brand in consumers’ mind, making companies lose business opportunities.
| Market Statistics | Details |
|---|---|
| Jan to Jun (H1), 2021 (A) | 7.4% |
| Jul to Dec (H2), 2021 (A) | 7.6% |
| Jan to Jun (H1), 2022 Projected (P) | 7.5% |
| Jan to Jun (H1), 2022 Outlook (O) | 8.3% |
| Jul to Dec (H2), 2022 Outlook (O) | 8.6% |
| Jul to Dec (H2), 2022 Projected (P) | 7.8% |
| Jan to Jun (H1), 2023 Projected (P) | 7.9% |
| BPS Change: H1, 2022 (O) to H1, 2022 (P) | 75 (+) |
| BPS Change: H1, 2022 (O) to H1, 2021 (A) | 82 (+) |
| BPS Change: H2, 2022 (O) to H2, 2022 (P) | 78 (+) |
| BPS Change: H2, 2022 (O) to H2, 2021 (P) | 98 (-) |
Principal Consultant
| Country | USA |
|---|---|
| Market Share (2023) | 20.8% |
| Market Share (2033) | 17.9% |
| BPS Analysis | (-) 283 |
| Country | China |
|---|---|
| Market Share (2023) | 3.4% |
| Market Share (2033) | 5.8% |
| BPS Analysis | (+) 242 |
| Country | India |
|---|---|
| Market Share (2023) | 2.7 % |
| Market Share (2033) | 5.6 % |
| BPS Analysis | (+) 290 |
USA contributes the major share in garment steamer market in North America
The increase in disposable income, rise in the working-age population, and spike in the demand for garment steamers over traditional irons across the US are all factors contributing to the expansion of the North American garment steamer market. Using high-temperature steam, garment steamers may quickly remove creases from clothing while also eliminating allergens and germs that cause odors. The regional market is witnessing an increased demand for portable, handheld steamer that can also be used when travelling.
North America is predicted to be one of the most lucrative markets during the forecast period, according to Future Market Insights. The US is expected to account for over 75.2% of market share in North America through 2023.
Increasing apparel industry raise the demand for garment steamer in India
Due to the potential expansion of the retail sector and the apparel industry, the Indian garment steamer market is anticipated to increase during the forecast years. In the upcoming years, it is projected that shifting consumer desires, a growing fixation with trendy clothing among customers, increasing travel, and other factors would lead to a potential increase in the demand for garment steamer.
India's clothing and electronics sectors are growing strongly due to modernization and the growing technology sector. India is expected to account for over 33.7% of market share in South Asia through 2023.
Eco-friendly appliances raise the demand of garment steamer market in Europe
The Germany is expected to account for over 19.9% of market share in Europe through 2023. Germany is one of the most important market for garment steamer along with the high penetration of key players in the region.
Consumers today are aware of the environmentally friendly items, which are present in the home appliance sector. Environmental responsibility and energy efficiency are now important priorities. Additionally, consumers in Germany highly seek out products made of recyclable or sustainable materials that do not harm the environment or society.
Handheld/Portable garment steamer the mostly preferred category in the market
Handheld garment steamers are those appliances used for steaming clothes. In order to attract customers, manufacturers are working to create products that are user-friendly and offer simple operation modes, simple maintenance, portable design, and lightweight construction, such as handheld garment steamers. Handheld/portable category is anticipated to expand at the quickest rate, with a CAGR of 6.6% during the projected period.
Household/residential category to hold significant share with increasing adoption
Household/residential category based on the end-use is anticipated to expand at the most significant CAGR of more than 6.5% during the forecast period. The number of millennials is increasing, and as a result, customers are becoming more aware of products and brands and value more than ever. Sales of garment steamers will increase as disposable income and interest in compact home appliances and technologically advanced appliances rise.
Companies in the garment steamer industry are seeking strategic alliances and partnerships with other producers to diversify their product offerings and meet the need of a growing customer base.
For Instance:
| Attribute | Details |
|---|---|
| Forecast Period | 2023 to 2033 |
| Historical Data Available for | 2018 to 2022 |
| Market Analysis | US$ Million/Billion for Value |
| Key Regions Covered | North America; Latin America; Europe; East Asia; South Asia; Oceania; MEA |
| Key Countries Covered | United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, Russia, Benelux, South Africa, Northern Africa, GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand |
| Key Segments Covered | Product Type, End Use, Power, Water Tank Capacity, Material, Sales Channel, Region |
| Key Companies Profiled | Groupe SEB; Conair Corporation; Pure Enrichment Company; BLACK+DECKER Inc.; Reliable Corporation; 4VOO; Koninklijke Philips N.V.; Electrolux AB; Panasonic Corp.; Hamilton Beach Brands Holding Company; Spectrum Brands; AICOK; Others |
| Report Coverage | Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives |
| Customization & Pricing | Available upon Request |
The market CAGR for 2033 is 5.8%.
The Asia Pacific region is the leading region in the market.
The projected market value of the market for 2033 is US$ 3,594.9 million.
Key players are developing the market by focusing on innovation.
China, India, the United States, Japan, and Germany are the major countries in this market.
1. Executive Summary | Garment Steamer Market 1.1. Global Market Overview 1.2. Summary of Key Statistics 1.3. Summary of Key Findings 1.4. Product Evolution Analysis 1.5. FMI Analysis and Recommendations 2. Market Overview 2.1. Market Coverage/Taxonomy 2.2. Market Definition/Scope/Limitations 3. Key Market Trends 3.1. Key Trends Impacting the Market 3.1.1. Stronger purchasing power of younger generation aiding market growth 3.1.2. Emerging Trend of Technology-led Home Appliances Driving Popularity 3.1.3. Consumers Selecting for At-home Services, Using e-Commerce 3.1.4. Growing Adoption of Smart Technologies 3.1.5. Others (during course of study) 3.2. Product Innovation Trends 3.3. Future Prospects of the Industry 3.3.1. Factors Fuelling the Growth 3.3.2. Influx of Brands 3.3.3. Innovative Distribution and Marketing Strategies 4. Global Market Demand Analysis 2018 to 2022 and Forecast, 2023 to 2033 4.1. Historical Market Volume (Units) Analysis, 2018 to 2022 4.2. Current and Future Market Volume (Units) Projections, 2023 to 2033 4.3. Y-o-Y Growth Trend Analysis 5. Global Market - Pricing Analysis 5.1. Pricing Analysis By Product Type 5.2. Global Average Pricing Analysis Benchmark 6. Global Market Demand (in Value or Packaging Format in US$ Million) Analysis 2018 to 2022 and Forecast, 2023 to 2033 6.1. Historical Market Value (US$ Million) Analysis, 2018 to 2022 6.2. Current and Future Market Value (US$ Million) Projections, 2023 to 2033 6.2.1. Y-o-Y Growth Trend Analysis 6.2.2. Absolute $ Opportunity Analysis 7. Market Background 7.1. Macro-Economic Factors 7.1.1. GDP Growth Outlook 7.1.2. Consumer Spending Outlook 7.1.3. GDP Growth Rate Analysis 7.1.4. Internet Penetration Rate Outlook 7.1.5. Income Group Population Overview 7.1.6. Per Capita Disposable Income 7.2. Forecast Factors - Relevance & Impact 7.2.1. Top Companies Historical Growth 7.2.2. Urbanization Growth Outlook 7.2.3. Others 7.3. PESTLE Analysis of Global Market 7.4. Investment Feasibility Matrix of Market 7.5. Porter’s Five Forces Analysis of Global Market 7.6. Market Dynamics 7.6.1. Drivers 7.6.2. Restraints 7.6.3. Opportunity Analysis 8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 8.1. Introduction / Key Findings 8.2. Historical Market Size (US$ Million) Analysis By Product Type, 2018 to 2022 8.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Product Type, 2023 to 2033 8.3.1. Handheld/Portable 8.3.2. Upright/Non-Portable 8.4. Market Attractiveness Analysis By Product Type 9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by End Use 9.1. Introduction / Key Findings 9.2. Historical Market Size (US$ Million) and Volume Analysis By End Use, 2018 to 2022 9.3. Current and Future Market Size (US$ Million) and Volume Analysis and Forecast By End Use, 2023 to 2033 9.3.1. Household/Residential 9.3.2. Commercial 9.4. Market Attractiveness Analysis By End Use 10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Power 10.1. Introduction / Key Findings 10.2. Historical Market Size (US$ Million) and Volume Analysis By Power, 2018 to 2022 10.3. Current and Future Market Size (US$ Million) and Volume Analysis and Forecast By Power, 2023 to 2033 10.3.1. Below 750 Watt 10.3.2. 750-1000 Watt 10.3.3. 1000-1500 Watt 10.3.4. 1500-2500 Watt 10.3.5. 2500 Watt & above 10.4. Market Attractiveness Analysis By Power 11. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Water Tank Capacity 11.1. Introduction / Key Findings 11.2. Historical Market Size (US$ Million) and Volume Analysis By Water Tank Capacity, 2018 to 2022 11.3. Current and Future Market Size (US$ Million) and Volume Analysis and Forecast By Water Tank Capacity, 2023 to 2033 11.3.1. Below 500 ml 11.3.2. 500-1 Litre 11.3.3. 1-2 Litre 11.3.4. 2-3 Litre 11.3.5. 3-4 Litre 11.3.6. 4 Litre & above 11.4. Market Attractiveness Analysis By Water Tank Capacity 12. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Material 12.1. Introduction / Key Findings 12.2. Historical Market Size (US$ Million) and Volume Analysis By Material, 2018 to 2022 12.3. Current and Future Market Size (US$ Million) and Volume Analysis and Forecast By Material, 2023 – 2033 12.3.1. Plastic 12.3.2. Metal 12.3.3. Antilock Braking System (ABS) 12.3.4. Aluminium 12.3.5. Stainless Steal 12.3.6. Cast Iron 12.3.7. Ceramic 12.4. Market Attractiveness Analysis By Material 13. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Sales Channel 13.1. Introduction / Key Findings 13.2. Historical Market Size (US$ Million) and Volume Analysis By Sales Channel, 2018 to 2022 13.3. Current and Future Market Size (US$ Million) and Volume Analysis and Forecast By Sales Channel, 2023 – 2033 13.3.1. Direct 13.3.2. Indirect 13.3.2.1. Hypermarket/Supermarket 13.3.2.2. Multi-Brand Stores 13.3.2.3. Exclusive Store 13.3.2.4. Independent Stores 13.3.2.5. Online Retailers 13.3.2.6. Others 13.4. Market Attractiveness Analysis By Sales Channel 14. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Country 14.1. Introduction 14.2. Historical Market Size (US$ Million) and Volume (Units) Analysis by Country, 2018 to 2022 14.3. Current Market Size (US$ Million) and Volume (Units) Analysis and Forecast by Country, 2023 to 2033 14.3.1. United States 14.3.2. Canada 14.3.3. Brazil 14.3.4. Mexico 14.3.5. Germany 14.3.6. United Kingdom 14.3.7. France 14.3.8. Spain 14.3.9. Italy 14.3.10. Russia 14.3.11. Benelux 14.3.12. South Africa 14.3.13. Northern Africa 14.3.14. GCC Countries 14.3.15. China 14.3.16. Japan 14.3.17. South Korea 14.3.18. India 14.3.19. Thailand 14.3.20. Malaysia 14.3.21. Indonesia 14.3.22. Australia 14.3.23. New Zealand 14.4. Market Attractiveness Analysis by Country 15. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033 15.1. Introduction 15.2. Pricing Analysis 15.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022 15.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033 15.4.1. By Country 15.4.1.1. USA 15.4.1.2. Canada 15.4.2. By Product Type 15.4.3. By End Use 15.4.4. By Power 15.4.5. By Water Tank Capacity 15.4.6. By Material 15.4.7. By Sales Channel 15.5. Market Attractiveness Analysis 15.5.1. By Country 15.5.2. By Product Type 15.5.3. By End Use 15.5.4. By Power 15.5.5. By Water Tank Capacity 15.5.6. By Material 15.5.7. By Sales Channel 16. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033 16.1. Introduction 16.2. Pricing Analysis 16.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022 16.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033 16.4.1. By Country 16.4.1.1. Brazil 16.4.1.2. Mexico 16.4.1.3. Rest of Latin America 16.4.2. By Product Type 16.4.3. By End Use 16.4.4. By Power 16.4.5. By Water Tank Capacity 16.4.6. By Material 16.4.7. By Sales Channel 16.5. Market Attractiveness Analysis 16.5.1. By Country 16.5.2. By Product Type 16.5.3. By End Use 16.5.4. By Power 16.5.5. By Water Tank Capacity 16.5.6. By Material 16.5.7. By Sales Channel 17. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033 17.1. Introduction 17.2. Pricing Analysis 17.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022 17.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033 17.4.1. By Country 17.4.1.1. Germany 17.4.1.2. Italy 17.4.1.3. France 17.4.1.4. United Kingdom 17.4.1.5. Spain 17.4.1.6. Rest of Europe 17.4.2. By Product Type 17.4.3. By End Use 17.4.4. By Power 17.4.5. By Water Tank Capacity 17.4.6. By Material 17.4.7. By Sales Channel 17.5. Market Attractiveness Analysis 17.5.1. By Country 17.5.2. By Product Type 17.5.3. By End Use 17.5.4. By Power 17.5.5. By Water Tank Capacity 17.5.6. By Material 17.5.7. By Sales Channel 18. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033 18.1. Introduction 18.2. Pricing Analysis 18.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022 18.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033 18.4.1. By Country 18.4.1.1. India 18.4.1.2. Thailand 18.4.1.3. Indonesia 18.4.1.4. Malaysia 18.4.1.5. Rest of South Asia 18.4.2. By Product Type 18.4.3. By End Use 18.4.4. By Power 18.4.5. By Water Tank Capacity 18.4.6. By Material 18.4.7. By Sales Channel 18.5. Market Attractiveness Analysis 18.5.1. By Country 18.5.2. By Product Type 18.5.3. By End Use 18.5.4. By Power 18.5.5. By Water Tank Capacity 18.5.6. By Material 18.5.7. By Sales Channel 19. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033 19.1. Introduction 19.2. Pricing Analysis 19.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022 19.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033 19.4.1. By Country 19.4.1.1. China 19.4.1.2. Japan 19.4.1.3. South Korea 19.4.2. By Product Type 19.4.3. By End Use 19.4.4. By Power 19.4.5. By Water Tank Capacity 19.4.6. By Material 19.4.7. By Sales Channel 19.5. Market Attractiveness Analysis 19.5.1. By Country 19.5.2. By Product Type 19.5.3. By End Use 19.5.4. By Power 19.5.5. By Water Tank Capacity 19.5.6. By Material 19.5.7. By Sales Channel 20. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033 20.1. Introduction 20.2. Pricing Analysis 20.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022 20.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033 20.4.1. By Country 20.4.1.1. Australia 20.4.1.2. New Zealand 20.4.2. By Product Type 20.4.3. By End Use 20.4.4. By Power 20.4.5. By Water Tank Capacity 20.4.6. By Material 20.4.7. By Sales Channel 20.5. Market Attractiveness Analysis 20.5.1. By Country 20.5.2. By Product Type 20.5.3. By End Use 20.5.4. By Power 20.5.5. By Water Tank Capacity 20.5.6. By Material 20.5.7. By Sales Channel 21. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033 21.1. Introduction 21.2. Pricing Analysis 21.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022 21.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033 21.4.1. By Country 21.4.1.1. GCC Countries 21.4.1.2. Northern Africa 21.4.1.3. South Africa 21.4.1.4. Rest of Middle East and Africa 21.4.2. By Product Type 21.4.3. By End Use 21.4.4. By Power 21.4.5. By Water Tank Capacity 21.4.6. By Material 21.4.7. By Sales Channel 21.5. Market Attractiveness Analysis 21.5.1. By Country 21.5.2. By Product Type 21.5.3. By End Use 21.5.4. By Power 21.5.5. By Water Tank Capacity 21.5.6. By Material 21.5.7. By Sales Channel 22. Market Structure Analysis 22.1. Market Analysis by Tier of Companies (Garment Steamer) 22.2. Market Concentration 22.3. Market Share Analysis of Top Players 22.4. Market Presence Analysis 22.4.1. By Regional Footprint of Players 22.4.2. Product Footprint by Players 22.4.3. Channel Footprint by Players 23. Competition Analysis 23.1. Competition Dashboard 23.2. Pricing Analysis by Competition 23.3. Competition Benchmarking 23.4. Competition Deep Dive 23.4.1. Groupe SEB 23.4.1.1. Overview 23.4.1.2. Product Portfolio 23.4.1.3. Profitability by Market Segments (Product/Channel/Region) 23.4.1.4. Sales Footprint 23.4.1.5. Strategy Overview 23.4.1.5.1. Marketing Strategy 23.4.1.5.2. Service Strategy 23.4.2. Conair Corporation 23.4.2.1. Overview 23.4.2.2. Product Portfolio 23.4.2.3. Profitability by Market Segments (Product/Channel/Region) 23.4.2.4. Sales Footprint 23.4.2.5. Strategy Overview 23.4.2.5.1. Marketing Strategy 23.4.2.5.2. Service Strategy 23.4.3. Pure Enrichment Company 23.4.3.1. Overview 23.4.3.2. Product Portfolio 23.4.3.3. Profitability by Market Segments (Product/Channel/Region) 23.4.3.4. Sales Footprint 23.4.3.5. Strategy Overview 23.4.3.5.1. Marketing Strategy 23.4.3.5.2. Service Strategy 23.4.4. BLACK+DECKER Inc. 23.4.4.1. Overview 23.4.4.2. Product Portfolio 23.4.4.3. Profitability by Market Segments (Product/Channel/Region) 23.4.4.4. Sales Footprint 23.4.4.5. Strategy Overview 23.4.4.5.1. Marketing Strategy 23.4.4.5.2. Service Strategy 23.4.5. Reliable Corporation 23.4.5.1. Overview 23.4.5.2. Product Portfolio 23.4.5.3. Profitability by Market Segments (Product/Channel/Region) 23.4.5.4. Sales Footprint 23.4.5.5. Strategy Overview 23.4.5.5.1. Marketing Strategy 23.4.5.5.2. Service Strategy 23.4.6. 4VOO 23.4.6.1. Overview 23.4.6.2. Product Portfolio 23.4.6.3. Profitability by Market Segments (Product/Channel/Region) 23.4.6.4. Sales Footprint 23.4.6.5. Strategy Overview 23.4.6.5.1. Marketing Strategy 23.4.6.5.2. Service Strategy 23.4.7. Koninklijke Philips N.V. 23.4.7.1. Overview 23.4.7.2. Product Portfolio 23.4.7.3. Profitability by Market Segments (Product/Channel/Region) 23.4.7.4. Sales Footprint 23.4.7.5. Strategy Overview 23.4.7.5.1. Marketing Strategy 23.4.7.5.2. Service Strategy 23.4.8. Electrolux AB 23.4.8.1. Overview 23.4.8.2. Product Portfolio 23.4.8.3. Profitability by Market Segments (Product/Channel/Region) 23.4.8.4. Sales Footprint 23.4.8.5. Strategy Overview 23.4.8.5.1. Marketing Strategy 23.4.8.5.2. Service Strategy 23.4.9. Panasonic Corp. 23.4.9.1. Overview 23.4.9.2. Product Portfolio 23.4.9.3. Profitability by Market Segments (Product/Channel/Region) 23.4.9.4. Sales Footprint 23.4.9.5. Strategy Overview 23.4.9.5.1. Marketing Strategy 23.4.9.5.2. Service Strategy 23.4.10. Hamilton Beach Brands Holding Company 23.4.10.1. Overview 23.4.10.2. Product Portfolio 23.4.10.3. Profitability by Market Segments (Product/Channel/Region) 23.4.10.4. Sales Footprint 23.4.10.5. Strategy Overview 23.4.10.5.1. Marketing Strategy 23.4.10.5.2. Service Strategy 23.4.11. Spectrum Brands 23.4.11.1. Overview 23.4.11.2. Product Portfolio 23.4.11.3. Profitability by Market Segments (Product/Channel/Region) 23.4.11.4. Sales Footprint 23.4.11.5. Strategy Overview 23.4.11.5.1. Marketing Strategy 23.4.11.5.2. Service Strategy 23.4.12. AICOK 23.4.12.1. Overview 23.4.12.2. Product Portfolio 23.4.12.3. Profitability by Market Segments (Product/Channel/Region) 23.4.12.4. Sales Footprint 23.4.12.5. Strategy Overview 23.4.12.5.1. Marketing Strategy 23.4.12.5.2. Service Strategy 23.4.13. Others (as per request) 23.4.13.1. Overview 23.4.13.2. Product Portfolio 23.4.13.3. Profitability by Market Segments (Product/Channel/Region) 23.4.13.4. Sales Footprint 23.4.13.5. Strategy Overview 23.4.13.5.1. Marketing Strategy 23.4.13.5.2. Service Strategy 24. Assumptions and Acronyms Used 25. 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Garment Steamer Market
