Garment Steamer Market Outlook

As per newly released data by Future Market Insights (FMI), the global garment steamer market is estimated at USD 2,043.3 Million in 2023 and is projected to reach USD 3,594.9 Million by 2033, at a CAGR of 5.8% from 2023 to 2033. Share of global garment steamer market in its parent market fabric care appliances market is 30% - 35%.

The global garment steamer market is growing on the back of the increasing innovation and subsequently, the product adoption garment steamers from consumers end. The market is witnessing a surge in demand growth with growing household income and higher growth rate if the working-class population supporting the growth of linen care appliances.

The players in the market are highly focused on partnerships and collaborations to further expand their current portfolio and regional reach. For instance, Conair Corporation is involved in a significant partnership with brick and mortar stores such as Macy’s, JCPenny’s, Kohl’s Corporation, and others to sell its products to customers worldwide.

Despite these prospects, there are some likely changes that stay ahead for the industry which includes the number of fake goods increasing day by day, especially on the online platforms. Counterfeit product are another major concern for brand owners.

Future Market Insights’ predict a comparison and review analysis of the dynamics of the garment steamer market, which is principally subject to an array of industry factors along with a few definite influences concerning viewpoints that support industry innovations.

Attribute Details
Estimated Garment Steamer Market Size 2023 E US$ 2,043.3 Million
Projected Garment Steamer Market (2033 F) Market Size US$ 3,594.9 Million
Value CAGR (2023 to 2033) 5.8%
Garment Steamer Market Top Players Share in 2022 20% to 25%

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2018 to 2022 Global Garment Steamer Market Outlook Compared to 2023 to 2033 Forecast:

Garment steamer: Small and convenient to carry, steamers are those items used for steaming clothing. Garment steamer, upright or non-portable: Upright or non-portable garment steamers are large and used to steam clothing. These products have big water tanks and can steam multiple items of clothing for a longer period.

The manufacturers of garment steamer are concentrating on maximizing their exposure in both the household and commercial markets. The steamers are typically intricate, composed of superior materials, and quite robust. These items can cost a lot of money to test, which contributes to their high costs.

A small number of producers are now working in tandem with online sellers of garment steamers to ensure a larger distribution of their product offerings across a wider market. In addition to indirect sales, the DTC sales trend is also becoming more popular in the market. The industry's players are concentrating on creating their own websites so they may communicate with their customers directly.

These a few factors are expected to fuel development and alter current patterns in Garments Steamers Market products throughout the course of the projection period. The Garments Steamers Market is predicted to expand at a CAGR of 5.8% from 2023 to 2033, according to FMI.

Key Dynamics in the Garment Steamer Market Worldwide

  • Stronger Purchasing Power of Younger Generation Aiding The Market Growth

Over the projected period, garment steamers market is likely to benefit from an increase in lifestyle and home furnishing across the globe. Another factor boosting the market is the increase in the number of younger people who are interested in lifestyle and home appliances because of the smart device offerings. Younger folks like social media platforms because they allow easy interchange of information, media, and data, which helps to raise brand recognition among the youth.

Customers are spending more on branded fabric cleaning appliances as urbanization alongside purchasing power increases. Rise in spending is driving the garment steamer market across regions, which is likely to continue throughout the forecast period. In industrialized regions such as North America, Europe, Oceania, East Asia etc. the urban population’s awareness of new fashion trends is currently relatively strong when compared to other parts of the world. Because of the increased demand, the product penetration is growing, especially in metropolitan regions as compared to rural ones.

  • How Technological Advancement trending in the Garments Steamer Market?

Over the years, technological advancement has constantly spurred the development of garment care appliances. Design, style, the product’s functional properties, and rapid steaming are all considerations in the development of fabric care appliances. Furthermore, advances in garment care steamers have made steaming easier and less time-consuming by providing a variety of options at reasonable pricing.

The development in garment care primarily covers categories such as irons, steam irons, iron stations and garment steamers. Garment steamers are further divided into handheld and upright steamers. Garment steamers use several powerful steam jets which emits the correct amount of steam, Automatic continuous steam for easy de-wrinkling, Auto shot down in case of no water or excess temperature, Usage of anti-calcification filter reduces calcium buildup in the heater for better performance. Such product offerings in the market are aiding the adoption rate from consumers end across the globe.

  • Increase in Counterfeit Goods Adversely Affect Sales

The availability of counterfeit or fake commodities is increasing at an uncontrolled pace. Their accessibility is especially high across online platforms. These counterfeit product manufacturers are distressing the foothold of the leading companies by gaining market share.

The online copies of original products often lack their efficiency and technology. This could create a negative perception about the original brand in consumers’ mind, making companies lose business opportunities.

Market Statistics Details
Jan to Jun (H1), 2021 (A) 7.4%
Jul to Dec (H2), 2021 (A) 7.6%
Jan to Jun (H1), 2022 Projected (P) 7.5%
Jan to Jun (H1), 2022 Outlook (O) 8.3%
Jul to Dec (H2), 2022 Outlook (O) 8.6%
Jul to Dec (H2), 2022 Projected (P) 7.8%
Jan to Jun (H1), 2023 Projected (P) 7.9%
BPS Change: H1, 2022 (O) to H1, 2022 (P) 75 (+)
BPS Change: H1, 2022 (O) to H1, 2021 (A) 82 (+)
BPS Change: H2, 2022 (O) to H2, 2022 (P) 78 (+)
BPS Change: H2, 2022 (O) to H2, 2021 (P) 98 (-)
Sudip Saha
Sudip Saha

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Country-wise Insights

Country USA
Market Share (2023) 20.8%
Market Share (2033) 17.9%
BPS Analysis (-) 283
Country China
Market Share (2023) 3.4%
Market Share (2033) 5.8%
BPS Analysis (+) 242
Country India
Market Share (2023) 2.7 %
Market Share (2033) 5.6 %
BPS Analysis (+) 290

How is the Market of Garment Steamer Faring in the USA?

USA contributes the major share in garment steamer market in North America

The increase in disposable income, rise in the working-age population, and spike in the demand for garment steamers over traditional irons across the US are all factors contributing to the expansion of the North American garment steamer market. Using high-temperature steam, garment steamers may quickly remove creases from clothing while also eliminating allergens and germs that cause odors. The regional market is witnessing an increased demand for portable, handheld steamer that can also be used when travelling.

North America is predicted to be one of the most lucrative markets during the forecast period, according to Future Market Insights. The US is expected to account for over 75.2% of market share in North America through 2023.

Why is the Demand for Garment Steamer Increasing in India?

Increasing apparel industry raise the demand for garment steamer in India

Due to the potential expansion of the retail sector and the apparel industry, the Indian garment steamer market is anticipated to increase during the forecast years. In the upcoming years, it is projected that shifting consumer desires, a growing fixation with trendy clothing among customers, increasing travel, and other factors would lead to a potential increase in the demand for garment steamer.

India's clothing and electronics sectors are growing strongly due to modernization and the growing technology sector. India is expected to account for over 33.7% of market share in South Asia through 2023.

How Does Germany Play a Vital Role in Growth of the Market?

Eco-friendly appliances raise the demand of garment steamer market in Europe

The Germany is expected to account for over 19.9% of market share in Europe through 2023. Germany is one of the most important market for garment steamer along with the high penetration of key players in the region.

Consumers today are aware of the environmentally friendly items, which are present in the home appliance sector. Environmental responsibility and energy efficiency are now important priorities. Additionally, consumers in Germany highly seek out products made of recyclable or sustainable materials that do not harm the environment or society.

Category-wise Insights

Which Product Type has High Demand in the Garment Steamer Market?

Handheld/Portable garment steamer the mostly preferred category in the market

Handheld garment steamers are those appliances used for steaming clothes. In order to attract customers, manufacturers are working to create products that are user-friendly and offer simple operation modes, simple maintenance, portable design, and lightweight construction, such as handheld garment steamers. Handheld/portable category is anticipated to expand at the quickest rate, with a CAGR of 6.6% during the projected period.

Which End Use Type has High Demand in the Garment Steamer Market?

Household/residential category to hold significant share with increasing adoption

Household/residential category based on the end-use is anticipated to expand at the most significant CAGR of more than 6.5% during the forecast period. The number of millennials is increasing, and as a result, customers are becoming more aware of products and brands and value more than ever. Sales of garment steamers will increase as disposable income and interest in compact home appliances and technologically advanced appliances rise.

Competitive Landscape

Companies in the garment steamer industry are seeking strategic alliances and partnerships with other producers to diversify their product offerings and meet the need of a growing customer base.

For Instance:

  • In 2021, Midea Group, China’s largest home appliances company, is expanding overseas production with new plants featuring enhanced automation as part of its ambition to corner around 10% of the global market within five years.
  • In 2020, under the circular initiative, Electrolux has teamed up with Stena Recycling. The goal is to learn more about how to make the recycled plastics market work as well as the market for virgin materials.

Scope of Report

Attribute Details
Forecast Period 2023 to 2033
Historical Data Available for 2018 to 2022
Market Analysis US$ Million/Billion for Value
Key Regions Covered North America; Latin America; Europe; East Asia; South Asia; Oceania; MEA
Key Countries Covered United States, Canada, Brazil, Mexico, Germany, United Kingdom, France, Spain, Italy, Russia, Benelux, South Africa, Northern Africa, GCC Countries, China, Japan, South Korea, India, Thailand, Malaysia, Indonesia, Australia, New Zealand
Key Segments Covered Product Type, End Use, Power, Water Tank Capacity, Material, Sales Channel, Region
Key Companies Profiled Groupe SEB; Conair Corporation; Pure Enrichment Company; BLACK+DECKER Inc.; Reliable Corporation; 4VOO; Koninklijke Philips N.V.; Electrolux AB; Panasonic Corp.; Hamilton Beach Brands Holding Company; Spectrum Brands; AICOK; Others
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Global Garment Steamer Market by Category

By Product Type:

  • Handheld/Portable
  • Upright/Non-Portable

By End Use:

  • Household/Residential
  • Commercial

By Power:

  • Below 750 Watt
  • 750-1000 Watt
  • 1000-1500 Watt
  • 1500-2500 Watt
  • 2500 Watt & above

By Water Tank Capacity:

  • Below 500 ml
  • 500-1 Litre
  • 1-2 Litre
  • 2-3 Litre
  • 3-4 Litre
  • 4 Litre & above

By Material:

  • Plastic
  • Metal
  • Antilock Braking System (ABS)
  • Aluminium
  • Stainless Steal
  • Cast Iron
  • Ceramic

By Sales Channel:

  • Direct
  • Indirect
    • Hypermarket/Supermarket
    • Multi-Brand Stores
    • Exclusive Store
    • Independent Stores
    • Online Retailers
    • Others

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

Frequently Asked Questions

What is the market CAGR for 2033?

The market CAGR for 2033 is 5.8%.

Which is the Leading Region in the market?

The Asia Pacific region is the leading region in the market.

What is the projected market value for 2033?

The projected market value of the market for 2033 is US$ 3,594.9 million.

How Key Players are Developing the market?

Key players are developing the market by focusing on innovation.

Which are the Major Countries in the market?

China, India, the United States, Japan, and Germany are the major countries in this market.

Table of Content
1. Executive Summary | Garment Steamer Market 
    1.1. Global Market Overview
    1.2. Summary of Key Statistics
    1.3. Summary of Key Findings
    1.4. Product Evolution Analysis
    1.5. FMI Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage/Taxonomy
    2.2. Market Definition/Scope/Limitations
3. Key Market Trends
    3.1. Key Trends Impacting the Market
        3.1.1. Stronger purchasing power of younger generation aiding market growth
        3.1.2. Emerging Trend of Technology-led Home Appliances Driving Popularity
        3.1.3. Consumers Selecting for At-home Services, Using e-Commerce
        3.1.4. Growing Adoption of Smart Technologies
        3.1.5. Others (during course of study)
    3.2. Product Innovation Trends
    3.3. Future Prospects of the Industry
        3.3.1. Factors Fuelling the Growth
        3.3.2. Influx of Brands
        3.3.3. Innovative Distribution and Marketing Strategies
4. Global Market Demand Analysis 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Volume (Units) Analysis, 2018 to 2022
    4.2. Current and Future Market Volume (Units) Projections, 2023 to 2033
    4.3. Y-o-Y Growth Trend Analysis
5. Global Market - Pricing Analysis
    5.1. Pricing Analysis By Product Type
    5.2. Global Average Pricing Analysis Benchmark
6. Global Market Demand (in Value or Packaging Format in US$ Million) Analysis 2018 to 2022 and Forecast, 2023 to 2033
    6.1. Historical Market Value (US$ Million) Analysis, 2018 to 2022
    6.2. Current and Future Market Value (US$ Million) Projections, 2023 to 2033
        6.2.1. Y-o-Y Growth Trend Analysis
        6.2.2. Absolute $ Opportunity Analysis
7. Market Background
    7.1. Macro-Economic Factors
        7.1.1. GDP Growth Outlook
        7.1.2. Consumer Spending Outlook
        7.1.3. GDP Growth Rate Analysis
        7.1.4. Internet Penetration Rate Outlook
        7.1.5. Income Group Population Overview
        7.1.6. Per Capita Disposable Income
    7.2. Forecast Factors - Relevance & Impact
        7.2.1. Top Companies Historical Growth
        7.2.2. Urbanization Growth Outlook
        7.2.3. Others
    7.3. PESTLE Analysis of Global Market
    7.4. Investment Feasibility Matrix of Market
    7.5. Porter’s Five Forces Analysis of Global Market
    7.6. Market Dynamics
        7.6.1. Drivers
        7.6.2. Restraints
        7.6.3. Opportunity Analysis
8. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Product Type 
    8.1. Introduction / Key Findings
    8.2. Historical Market Size (US$ Million) Analysis By Product Type, 2018 to 2022
    8.3. Current and Future Market Size (US$ Million) Analysis and Forecast By Product Type, 2023 to 2033
        8.3.1. Handheld/Portable
        8.3.2. Upright/Non-Portable
    8.4. Market Attractiveness Analysis By Product Type
9. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by End Use
    9.1. Introduction / Key Findings
    9.2. Historical Market Size (US$ Million) and Volume Analysis By End Use, 2018 to 2022
    9.3. Current and Future Market Size (US$ Million) and Volume Analysis and Forecast By End Use, 2023 to 2033
        9.3.1. Household/Residential
        9.3.2. Commercial
    9.4. Market Attractiveness Analysis By End Use
10. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Power
    10.1. Introduction / Key Findings
    10.2. Historical Market Size (US$ Million) and Volume Analysis By Power, 2018 to 2022
    10.3. Current and Future Market Size (US$ Million) and Volume Analysis and Forecast By Power, 2023 to 2033
        10.3.1. Below 750 Watt
        10.3.2. 750-1000 Watt
        10.3.3. 1000-1500 Watt
        10.3.4. 1500-2500 Watt
        10.3.5. 2500 Watt & above
    10.4. Market Attractiveness Analysis By Power
11. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Water Tank Capacity 
    11.1. Introduction / Key Findings
    11.2. Historical Market Size (US$ Million) and Volume Analysis By Water Tank Capacity, 2018 to 2022
    11.3. Current and Future Market Size (US$ Million) and Volume Analysis and Forecast By Water Tank Capacity, 2023 to 2033
        11.3.1. Below 500 ml
        11.3.2. 500-1 Litre
        11.3.3. 1-2 Litre
        11.3.4. 2-3 Litre
        11.3.5. 3-4 Litre
        11.3.6. 4 Litre & above
    11.4. Market Attractiveness Analysis By Water Tank Capacity
12. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Material 
    12.1. Introduction / Key Findings
    12.2. Historical Market Size (US$ Million) and Volume Analysis By Material, 2018 to 2022
    12.3. Current and Future Market Size (US$ Million) and Volume Analysis and Forecast By Material, 2023 – 2033
        12.3.1. Plastic
        12.3.2. Metal
        12.3.3. Antilock Braking System (ABS)
        12.3.4. Aluminium
        12.3.5. Stainless Steal
        12.3.6. Cast Iron
        12.3.7. Ceramic
    12.4. Market Attractiveness Analysis By Material
13. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Sales Channel
    13.1. Introduction / Key Findings
    13.2. Historical Market Size (US$ Million) and Volume Analysis By Sales Channel, 2018 to 2022
    13.3. Current and Future Market Size (US$ Million) and Volume Analysis and Forecast By Sales Channel, 2023 – 2033
        13.3.1. Direct
        13.3.2. Indirect
            13.3.2.1. Hypermarket/Supermarket
            13.3.2.2. Multi-Brand Stores
            13.3.2.3. Exclusive Store
            13.3.2.4. Independent Stores
            13.3.2.5. Online Retailers
            13.3.2.6. Others
    13.4. Market Attractiveness Analysis By Sales Channel
14. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, by Country
    14.1. Introduction
    14.2. Historical Market Size (US$ Million) and Volume (Units) Analysis by Country, 2018 to 2022
    14.3. Current Market Size (US$ Million) and Volume (Units) Analysis and Forecast by Country, 2023 to 2033
        14.3.1. United States
        14.3.2. Canada
        14.3.3. Brazil
        14.3.4. Mexico
        14.3.5. Germany
        14.3.6. United Kingdom
        14.3.7. France
        14.3.8. Spain
        14.3.9. Italy
        14.3.10. Russia
        14.3.11. Benelux
        14.3.12. South Africa
        14.3.13. Northern Africa
        14.3.14. GCC Countries
        14.3.15. China
        14.3.16. Japan
        14.3.17. South Korea
        14.3.18. India
        14.3.19. Thailand
        14.3.20. Malaysia
        14.3.21. Indonesia
        14.3.22. Australia
        14.3.23. New Zealand
    14.4. Market Attractiveness Analysis by Country
15. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033
    15.1. Introduction
    15.2. Pricing Analysis
    15.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022
    15.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033
        15.4.1. By Country
            15.4.1.1. USA
            15.4.1.2. Canada
        15.4.2. By Product Type
        15.4.3. By End Use
        15.4.4. By Power
        15.4.5. By Water Tank Capacity
        15.4.6. By Material
        15.4.7. By Sales Channel
    15.5. Market Attractiveness Analysis
        15.5.1. By Country
        15.5.2. By Product Type
        15.5.3. By End Use
        15.5.4. By Power
        15.5.5. By Water Tank Capacity
        15.5.6. By Material
        15.5.7. By Sales Channel
16. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033
    16.1. Introduction
    16.2. Pricing Analysis
    16.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022
    16.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033
        16.4.1. By Country
            16.4.1.1. Brazil
            16.4.1.2. Mexico
            16.4.1.3. Rest of Latin America
        16.4.2. By Product Type
        16.4.3. By End Use
        16.4.4. By Power
        16.4.5. By Water Tank Capacity
        16.4.6. By Material
        16.4.7. By Sales Channel
    16.5. Market Attractiveness Analysis
        16.5.1. By Country
        16.5.2. By Product Type
        16.5.3. By End Use
        16.5.4. By Power
        16.5.5. By Water Tank Capacity
        16.5.6. By Material
        16.5.7. By Sales Channel
17. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033
    17.1. Introduction
    17.2. Pricing Analysis
    17.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022
    17.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033
        17.4.1. By Country
            17.4.1.1. Germany
            17.4.1.2. Italy
            17.4.1.3. France
            17.4.1.4. United Kingdom
            17.4.1.5. Spain
            17.4.1.6. Rest of Europe
        17.4.2. By Product Type
        17.4.3. By End Use
        17.4.4. By Power
        17.4.5. By Water Tank Capacity
        17.4.6. By Material
        17.4.7. By Sales Channel
    17.5. Market Attractiveness Analysis
        17.5.1. By Country
        17.5.2. By Product Type
        17.5.3. By End Use
        17.5.4. By Power
        17.5.5. By Water Tank Capacity
        17.5.6. By Material
        17.5.7. By Sales Channel
18. South Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033
    18.1. Introduction
    18.2. Pricing Analysis
    18.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022
    18.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033
        18.4.1. By Country
            18.4.1.1. India
            18.4.1.2. Thailand
            18.4.1.3. Indonesia
            18.4.1.4. Malaysia
            18.4.1.5. Rest of South Asia
        18.4.2. By Product Type
        18.4.3. By End Use
        18.4.4. By Power
        18.4.5. By Water Tank Capacity
        18.4.6. By Material
        18.4.7. By Sales Channel
    18.5. Market Attractiveness Analysis
        18.5.1. By Country
        18.5.2. By Product Type
        18.5.3. By End Use
        18.5.4. By Power
        18.5.5. By Water Tank Capacity
        18.5.6. By Material
        18.5.7. By Sales Channel
19. East Asia Market Analysis 2018 to 2022 and Forecast 2023 to 2033
    19.1. Introduction
    19.2. Pricing Analysis
    19.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022
    19.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033
        19.4.1. By Country
            19.4.1.1. China
            19.4.1.2. Japan
            19.4.1.3. South Korea
        19.4.2. By Product Type
        19.4.3. By End Use
        19.4.4. By Power
        19.4.5. By Water Tank Capacity
        19.4.6. By Material
        19.4.7. By Sales Channel
    19.5. Market Attractiveness Analysis
        19.5.1. By Country
        19.5.2. By Product Type
        19.5.3. By End Use
        19.5.4. By Power
        19.5.5. By Water Tank Capacity
        19.5.6. By Material
        19.5.7. By Sales Channel
20. Oceania Market Analysis 2018 to 2022 and Forecast 2023 to 2033
    20.1. Introduction
    20.2. Pricing Analysis
    20.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022
    20.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033
        20.4.1. By Country
            20.4.1.1. Australia
            20.4.1.2. New Zealand
        20.4.2. By Product Type
        20.4.3. By End Use
        20.4.4. By Power
        20.4.5. By Water Tank Capacity
        20.4.6. By Material
        20.4.7. By Sales Channel
    20.5. Market Attractiveness Analysis
        20.5.1. By Country
        20.5.2. By Product Type
        20.5.3. By End Use
        20.5.4. By Power
        20.5.5. By Water Tank Capacity
        20.5.6. By Material
        20.5.7. By Sales Channel
21. Middle East and Africa Market Analysis 2018 to 2022 and Forecast 2023 to 2033
    21.1. Introduction
    21.2. Pricing Analysis
    21.3. Historical Market Size (US$ Million) and Volume Trend Analysis By Market Taxonomy, 2018 to 2022
    21.4. Market Size (US$ Million) and Volume Forecast By Market Taxonomy, 2023 to 2033
        21.4.1. By Country
            21.4.1.1. GCC Countries
            21.4.1.2. Northern Africa
            21.4.1.3. South Africa
            21.4.1.4. Rest of Middle East and Africa
        21.4.2. By Product Type
        21.4.3. By End Use
        21.4.4. By Power
        21.4.5. By Water Tank Capacity
        21.4.6. By Material
        21.4.7. By Sales Channel
    21.5. Market Attractiveness Analysis
        21.5.1. By Country
        21.5.2. By Product Type
        21.5.3. By End Use
        21.5.4. By Power
        21.5.5. By Water Tank Capacity
        21.5.6. By Material
        21.5.7. By Sales Channel
22. Market Structure Analysis
    22.1. Market Analysis by Tier of Companies (Garment Steamer)
    22.2. Market Concentration
    22.3. Market Share Analysis of Top Players
    22.4. Market Presence Analysis
        22.4.1. By Regional Footprint of Players
        22.4.2. Product Footprint by Players
        22.4.3. Channel Footprint by Players
23. Competition Analysis
    23.1. Competition Dashboard
    23.2. Pricing Analysis by Competition
    23.3. Competition Benchmarking
    23.4. Competition Deep Dive
        23.4.1. Groupe SEB
            23.4.1.1. Overview
            23.4.1.2. Product Portfolio
            23.4.1.3. Profitability by Market Segments (Product/Channel/Region)
            23.4.1.4. Sales Footprint
            23.4.1.5. Strategy Overview
                23.4.1.5.1. Marketing Strategy
                23.4.1.5.2. Service Strategy
        23.4.2. Conair Corporation
            23.4.2.1. Overview
            23.4.2.2. Product Portfolio
            23.4.2.3. Profitability by Market Segments (Product/Channel/Region)
            23.4.2.4. Sales Footprint
            23.4.2.5. Strategy Overview
                23.4.2.5.1. Marketing Strategy
                23.4.2.5.2. Service Strategy
        23.4.3. Pure Enrichment Company
            23.4.3.1. Overview
            23.4.3.2. Product Portfolio
            23.4.3.3. Profitability by Market Segments (Product/Channel/Region)
            23.4.3.4. Sales Footprint
            23.4.3.5. Strategy Overview
                23.4.3.5.1. Marketing Strategy
                23.4.3.5.2. Service Strategy
        23.4.4. BLACK+DECKER Inc.
            23.4.4.1. Overview
            23.4.4.2. Product Portfolio
            23.4.4.3. Profitability by Market Segments (Product/Channel/Region)
            23.4.4.4. Sales Footprint
            23.4.4.5. Strategy Overview
                23.4.4.5.1. Marketing Strategy
                23.4.4.5.2. Service Strategy
        23.4.5. Reliable Corporation
            23.4.5.1. Overview
            23.4.5.2. Product Portfolio
            23.4.5.3. Profitability by Market Segments (Product/Channel/Region)
            23.4.5.4. Sales Footprint
            23.4.5.5. Strategy Overview
                23.4.5.5.1. Marketing Strategy
                23.4.5.5.2. Service Strategy
        23.4.6. 4VOO
            23.4.6.1. Overview
            23.4.6.2. Product Portfolio
            23.4.6.3. Profitability by Market Segments (Product/Channel/Region)
            23.4.6.4. Sales Footprint
            23.4.6.5. Strategy Overview
                23.4.6.5.1. Marketing Strategy
                23.4.6.5.2. Service Strategy
        23.4.7. Koninklijke Philips N.V.
            23.4.7.1. Overview
            23.4.7.2. Product Portfolio
            23.4.7.3. Profitability by Market Segments (Product/Channel/Region)
            23.4.7.4. Sales Footprint
            23.4.7.5. Strategy Overview
                23.4.7.5.1. Marketing Strategy
                23.4.7.5.2. Service Strategy
        23.4.8. Electrolux AB
            23.4.8.1. Overview
            23.4.8.2. Product Portfolio
            23.4.8.3. Profitability by Market Segments (Product/Channel/Region)
            23.4.8.4. Sales Footprint
            23.4.8.5. Strategy Overview
                23.4.8.5.1. Marketing Strategy
                23.4.8.5.2. Service Strategy
        23.4.9. Panasonic Corp.
            23.4.9.1. Overview
            23.4.9.2. Product Portfolio
            23.4.9.3. Profitability by Market Segments (Product/Channel/Region)
            23.4.9.4. Sales Footprint
            23.4.9.5. Strategy Overview
                23.4.9.5.1. Marketing Strategy
                23.4.9.5.2. Service Strategy
        23.4.10. Hamilton Beach Brands Holding Company
            23.4.10.1. Overview
            23.4.10.2. Product Portfolio
            23.4.10.3. Profitability by Market Segments (Product/Channel/Region)
            23.4.10.4. Sales Footprint
            23.4.10.5. Strategy Overview
                23.4.10.5.1. Marketing Strategy
                23.4.10.5.2. Service Strategy
        23.4.11. Spectrum Brands
            23.4.11.1. Overview
            23.4.11.2. Product Portfolio
            23.4.11.3. Profitability by Market Segments (Product/Channel/Region)
            23.4.11.4. Sales Footprint
            23.4.11.5. Strategy Overview
                23.4.11.5.1. Marketing Strategy
                23.4.11.5.2. Service Strategy
        23.4.12. AICOK
            23.4.12.1. Overview
            23.4.12.2. Product Portfolio
            23.4.12.3. Profitability by Market Segments (Product/Channel/Region)
            23.4.12.4. Sales Footprint
            23.4.12.5. Strategy Overview
                23.4.12.5.1. Marketing Strategy
                23.4.12.5.2. Service Strategy
        23.4.13. Others (as per request)
            23.4.13.1. Overview
            23.4.13.2. Product Portfolio
            23.4.13.3. Profitability by Market Segments (Product/Channel/Region)
            23.4.13.4. Sales Footprint
            23.4.13.5. Strategy Overview
                23.4.13.5.1. Marketing Strategy
                23.4.13.5.2. Service Strategy
24. Assumptions and Acronyms Used
25. Research Methodology
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