Functional Water Market Outlook

The functional water market is estimated to expand at a 6.2% CAGR from 2023 to 2033, from US$ 15,234.39 million in 2023 to US$ 27,281.72 million in 2033.

The increased preference for flavored functional water due to its qualities, such as its refreshing flavor, improved nutritional profile, and superior taste, is driving the segment's rise. This type comes in a variety of flavors, including lemon, berry, and lime.

Innovations in flavor and packaging are favorably bolstering the market growth. Furthermore, flavored functional water improves mental stamina by reducing stress and providing relaxation. The growing desire of health-conscious customers for flavored functional water can also be ascribed to market participants' initiatives to provide flavored water with fewer calories. Furthermore, prominent players' increased spending in product marketing to promote their goods is expected to boost market expansion throughout the forecast period.

Some of the primary growth pillars in the worldwide industry include healthy hydration, affordably nutritional, and pleasantly thirst-quenching qualities of functional ingredient-infused water. There has been significant growth in the hydration experience; water for sleep quality and water for body detox are two interesting improvements in this category. Because of their decreased sugar level and lack of synthetic ingredients such as colors, tastes, and preservatives, functional beverages have notably emerged as a preferred drink over soft drinks.

The growing demand for fortified beverages containing vital elements such as vitamins, minerals, amino acids, and proteins is expected to drive the market for functional ingredient-enhanced water. As individuals become more conscious of obesity and diet-related problems, the food and beverage industry is focusing more on adding fiber to beverages to achieve benefits such as calorie reduction, weight control, and digestive health.

The growing public interest in health and wellness has shifted the focus to functional nutrition. Consumers are increasingly interested in fortified food and beverage items that provide functional benefits, such as energy, relaxation, mental focus, and health support. Manufacturers are capitalizing on the popularity of enriched waters by releasing products with promises that go beyond vitamin-enhanced hydration. PepsiCo Inc., for example, Drift Well, a new drink designed to help consumers relax before night. The enhanced water provides 200 mg of L-theanine and 10% of the daily magnesium requirement.

Report Attribute Details
Functional Water Market Value (2023) US$ 15,234.39 million
Functional Water Market Anticipated Value (2033) US$ 27,281.72 million
Functional Water Market Growth Rate (2023 to 2033) 6.2% CAGR

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2017 to 2022 Functional Water Market Outlook in Comparison to 2023 to 2033 Growth Forecast

The functional water market is expected to be worth US$ 14.84 billion by 2022, recording a 7.57% CAGR from 2017 to 2022.

Functional ingredient-enhanced water sales are thus benefiting from the broader consumer trend toward healthy alternatives to artificial and high-sugar drinks. Price is still the most influential element in the purchasing patterns of all functional beverages, including enhanced water; nevertheless, businesses that justify their premium offers with a slew of label claims are projected to earn better sales margins.

The advancement of bottling (packing) technology, combined with a growing retail distribution environment, helps the market for beneficial ingredient-enriched water even further. It contains healthful ingredients such as vitamins, acids, minerals, herbs, and fruits or vegetables, functional water, which is experiencing significant market expansion.

Following the pandemic, customers' focus shifted to correct nutritional consumption, and most consumers shifted to healthy beverage options, such as vitamin- and mineral-infused functional drinks.

In terms of functional water sales, online retail channels are growing prominently than traditional distribution channels, such as supermarkets and specialty stores, and are likely to rise during the forecast period. Furthermore, a shift away from carbonated and high-sugar beverages is further boosting the demand for the functional water industry.

Historical CAGR (2017 to 2022) 7.57%
Forecast CAGR (2023 to 2033) 6.2%
  • Short Term (2023 to 2026): Flavor and packaging developments are favorably driving market growth. Furthermore, flavored functional water improves mental stamina by reducing stress and providing relaxation.
  • Medium Term (2026 to 2029): The growing desire of health-conscious customers for flavored functional water can also be ascribed to market participants' initiatives to provide flavored water with fewer calories.
  • Long Term (2029 to 2033): The ease of consumption and its impacts on human nutrition are factors driving the demand in the functional water market, and they are expected to aid market growth throughout the forecast period.

As per the FMI analysts, a valuation of US$ 27,281.72 million by 2033 end is estimated for the market.

2016 US$ 8.63 million
2021 US$ 14.21 billion
2022 US$ 14.84 billion
2023 US$ 15,234.39 billion
2033 US$ 27,281.72 million

Manufacturers' Innovative Product Development Efforts to Drive Market Growth

Manufacturers' development of innovative products and the introduction of new flavors are estimated to boost the global functional water market forward. Portfolio expansion, or new product development, is still one of the most popular tactics among significant industry participants globally.

Consumers are increasingly interested in exotic ingredients and robust flavors that not only appeal to the palate, but are also functional in terms of the whole nutritional profile. B1U has introduced a line of functional infused water that has no sugar or artificial sweeteners.

Nandini Roy Choudhury
Nandini Roy Choudhury

Principal Consultant

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The Availability of Substitutes, such as Energy and Sports Drinks, May Limit Market Growth

The introduction of sports drinks, energy drinks, and health drinks cleared the way for the entire movement of function-specific beverages. They provide additional health advantages ranging from improved energy to hydration and probiotic energy. The widespread availability of replacements, such as plant-based waters, which give the same health benefits as functional component enriched water, is expected to stymie the market's expansion.

Changing Eating Habits and Rising Focus on Health and Wellbeing

Following hectic lifestyles, consumers are looking for dietary remedies to alleviate stress, tiredness, and reduced immunity. These solutions take the shape of functional foods, which also serve the purpose of giving nutritional and health benefits. Aside from eating appropriately, consumers are becoming more conscious of the need of drinking correctly. This is seen in the increased demand for beverages containing substances with health and wellness benefits. Functional beverages, particularly those containing immune-boosting components, may continue to garner attention as consumers seek comprehensive solutions to suit their health and wellness demands.

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What Are Some Prominent Drivers Spearheading Functional Water Market Growth?

Increasing Awareness About Healthy Beverages to Drive the Growth of the Market.

The growing prevalence of obesity and growing awareness about healthy lifestyles among the urban population is expected to remain the key drivers governing the growth of the global functional water market. Functional water consumers are conscious about their environment’s safety, as reports have shown that plastics are non-biodegradable pollutants whose presence has a detrimental effect on the environment.

With governments’ stringent regulations regarding plastics, manufacturers in the industry are prompted to develop new and innovative materials to package their products. Consumers are sometimes attracted to the functional water market by the type of package used by different leading companies. Furthermore, growing consumers’ demand for fortified food and beverages is estimated to foster the rise in demand for functional water in a few years.

Sales are expected to increase drastically, as the population of diabetes and obesity patients is rising annually, threatening the global world. Countries like the United States, the United Kingdom, China, India, and Australia have increased the production of functional water, as consumers have switched their preference from consuming carbonated soft drinks to packaged water.

What are the Challenges Faced by the Functional Water Industry?

The global functional water market growth is expected to be hampered during the forecast period due to the hike in the price of the PET bottles used in packaging functional water. Also, the stringent regulations related to food safety are expected to limit the growth of the functional water market.

Why is North America Emerging as an Opportunistic Functional Water Market?

The Presence of Leading Market Players in the Region Arise Opportunities for the Market

North America dominated the global functional water market in 2022. North America accounts for a market share of 33.7% in the global functional water market. North America for instance currently has dominance, backed by robust growth in the demand from the United States. Sales of bottled water have already surpassed that of soft drinks in the country, prompting companies to expand their functional offerings. For instance, a new range of beverages from Evian is available in four different flavors - raspberry & ginseng, lime & ginger, grapefruit & basil, and cucumber & mint. These drinks have zero sugar and are zero-calorie drinks enriched with zinc and magnesium, currently available in the United States.

The rising demand for functional water in North America is causing a subsequent shift in the beverage industry. Various leading brands are joining the bandwagon to offer a functional hydration experience to consumers. As a result, there is a high focus on innovating compositions of beverages to lure consumers in favor of purchasing it.

How is Europe Contributing to the Growth of the Functional Water Market?

Growing Spending Power of Consumer Base in the Region to Drive Market Growth

According to Future Market Insights, Europe is expected to provide immense growth opportunities for the functional water market, consumers in the region are on the rise, which is estimated to facilitate the industry's growth. Europe's functional water market accounts for a 40.6% share of the total global market.

The increased consumers' disposable income is slated to fuel the growth of the functional water market during the forecast period. Also, increasing health concerns of consumers are detaining them from consuming artificially flavored beverages and carbonated drinks, and the popularity of functional water is growing in the region.

Is Asia Pacific likely to emerge as an Attractive Functional Water Market?

Growing E-commerce Sector in the Region Boosts the Functional Water Market in the Coming Years

The functional water market in the Asia Pacific is projected to expand at a significant pace during the forecast period, due to the presence of emerging economies in Asia like China and India, and rapid urbanization in the region eventually leads to the adoption of a sophisticated lifestyle.

The prevalence of e-commerce platforms in the APAC is attracting huge stakeholders’ attention. Moreover, booming digitization, coupled with the convenience of e-Commerce platforms in developing countries such as India is offering a conducive ground for functional water manufacturers. However, considering the total population in Asia Pacific, it is likely that market players are going to target the countries in the region highly.

As a result of increasing awareness, consumers in Asia Pacific have become eagerly willing to spend on functional water. For instance, Danone S.A. is channelizing its effort to penetrate deep across high-potential markets in the Asia Pacific, where it is aiming for double-digit growth on the back of improved sales of bottled water recorded in the region.

Start-up Scenario

The new entrants in the functional water market are continually indulging in several collaborations and highly investing in research and development activities to provide more convenient solutions to industry verticals.

Some of the key start-ups that are leading the development of the market are, Funkthedrink, Ugly Drinks, Focus Water, OSHEE, Diva’s Drink, Viwa Vitamine Water, Herbal Water, and Miami Bay Beverage LLC

  • Herbal Water introduced by Dr. Ayala in 2007, as an alternative to sugar-laden and artificially flavored beverages, Dr. Ayala created blends of herb-infused waters that magically satisfy thirst and restore the spirit.
  • Miami Bay Beverage LLC introduced Trimino Protein Infused Water in the market. The flavored, enhanced waters boast 7 grams of whey protein isolate, B-complex vitamins, and essential amino acids in each 16-ounce bottle. With 28 calories in each bottle, trimming is offered in four flavors: Peach, Mixed Berry, Strawberry Lemonade, and Coconut Pineapple.

Competitive Landscape

Prominent Players in the market

  • Danone
  • Coca-Cola
  • Pepsico
  • Dr. Pepper Snapple Vitamin Well AB
  • Triamino Brands LLC
  • New York Spring
  • Herbal Water
  • Vichy Catalan Corporation
  • San Benedetto
  • Unique Foods (Canada)

Scope of Report

Attribute Details
Market Size Value in 2023 US$ 15,234.39 million
Market Size Value in 2033 US$ 27,281.72 million
Market Analysis US$ million for Value
Key Region Covered North America; Latin America; Europe; Asia Pacific; The Middle East and Africa
Key Segments By Type, By Distribution Channel, By Region
Key Companies Profiled Danone; Coca-Cola; Pepsico; Dr. Pepper Snapple Vitamin Well AB; Triamino Brands LLC; New York Spring; Herbal Water; Vichy Catalan Corporation; San Benedetto; Unique Foods (Canada)
Report Coverage Market Forecast, Company Share Analysis, Competition Intelligence, DROT Analysis, Market Dynamics and Challenges, and Strategic Growth Initiatives
Customization & Pricing Available upon Request

Key Segments Profiled in the Market

By Type:

  • Vitamin
  • Protein
  • Others

By Distribution Channel:

  • Specialty Stores
  • Supermarket/Hypermarket
  • Online Stores
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • The Middle East and Africa

Frequently Asked Questions

What is the Current Valuation of the Functional Water Market?

The functional water market registers US$ 15,234.39 million in 2023.

What is the Estimated Functional Water Market Size Envisioned by 2033?

The global functional water market revenue is projected to exceed US$ 27,281.72 million by 2033.

What CAGR is Foreseen for the Functional Water Market in the Upcoming Decade?

Sales of functional water are anticipated to upsurge at a 6.2% CAGR through 2033.

Which Region Underscores Substantial Revenue Prospects for Functional Water?

North America solidifies its position as a key functional water hub, capturing a market share of 33.7% in 2022.

How was the Historical Performance of the Functional Water Market?

The functional water market secured US$ 14.84 billion in 2022, registering a 7.57% CAGR.

Table of Content
1. Executive Summary | Functional Water Market 
    1.1. Global Market Outlook
    1.2. Demand-side Trends
    1.3. Supply-side Trends
    1.4. Technology Roadmap Analysis
    1.5. Analysis and Recommendations
2. Market Overview
    2.1. Market Coverage / Taxonomy
    2.2. Market Definition / Scope / Limitations
3. Market Background
    3.1. Market Dynamics
        3.1.1. Drivers
        3.1.2. Restraints
        3.1.3. Opportunity
        3.1.4. Trends
    3.2. Scenario Forecast
        3.2.1. Demand in Optimistic Scenario
        3.2.2. Demand in Likely Scenario
        3.2.3. Demand in Conservative Scenario
    3.3. Opportunity Map Analysis
    3.4. Product Life Cycle Analysis
    3.5. Supply Chain Analysis
        3.5.1. Supply Side Participants and their Roles
            3.5.1.1. Producers
            3.5.1.2. Mid-Level Participants (Traders/ Agents/ Brokers)
            3.5.1.3. Wholesalers and Distributors
        3.5.2. Value Added and Value Created at Node in the Supply Chain
        3.5.3. List of Raw Material Suppliers
        3.5.4. List of Existing and Potential Buyer’s
    3.6. Investment Feasibility Matrix
    3.7. Value Chain Analysis
        3.7.1. Profit Margin Analysis
        3.7.2. Wholesalers and Distributors
        3.7.3. Retailers
    3.8. PESTLE and Porter’s Analysis
    3.9. Regulatory Landscape
        3.9.1. By Key Regions
        3.9.2. By Key Countries
    3.10. Regional Parent Market Outlook
    3.11. Production and Consumption Statistics
    3.12. Import and Export Statistics
4. Global Market Analysis 2018 to 2022 and Forecast, 2023 to 2033
    4.1. Historical Market Size Value (US$ Million) & Volume (Litres) Analysis, 2018 to 2022
    4.2. Current and Future Market Size Value (US$ Million) & Volume (Litres) Projections, 2023 to 2033
        4.2.1. Y-o-Y Growth Trend Analysis
        4.2.2. Absolute $ Opportunity Analysis
5. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Type
    5.1. Introduction / Key Findings
    5.2. Historical Market Size Value (US$ Million) & Volume (Litres) Analysis By Type, 2018 to 2022
    5.3. Current and Future Market Size Value (US$ Million) & Volume (Litres) Analysis and Forecast By Type, 2023 to 2033
        5.3.1. Vitamin Functional Water
        5.3.2. Protein Functional Water
        5.3.3. Other Functional Water
    5.4. Y-o-Y Growth Trend Analysis By Type, 2018 to 2022
    5.5. Absolute $ Opportunity Analysis By Type, 2023 to 2033
6. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Distribution Channel
    6.1. Introduction / Key Findings
    6.2. Historical Market Size Value (US$ Million) & Volume (Litres) Analysis By Distribution Channel, 2018 to 2022
    6.3. Current and Future Market Size Value (US$ Million) & Volume (Litres) Analysis and Forecast By Distribution Channel, 2023 to 2033
        6.3.1. Supermarkets/Hypermarkets
        6.3.2. Convenience Stores
        6.3.3. Specialty Stores
        6.3.4. Online Stores
    6.4. Y-o-Y Growth Trend Analysis By Distribution Channel, 2018 to 2022
    6.5. Absolute $ Opportunity Analysis By Distribution Channel, 2023 to 2033
7. Global Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Region
    7.1. Introduction
    7.2. Historical Market Size Value (US$ Million) & Volume (Litres) Analysis By Region, 2018 to 2022
    7.3. Current Market Size Value (US$ Million) & Volume (Litres) Analysis and Forecast By Region, 2023 to 2033
        7.3.1. North America
        7.3.2. Latin America
        7.3.3. Europe
        7.3.4. Asia Pacific
        7.3.5. MEA
    7.4. Market Attractiveness Analysis By Region
8. North America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    8.1. Historical Market Size Value (US$ Million) & Volume (Litres) Trend Analysis By Market Taxonomy, 2018 to 2022
    8.2. Market Size Value (US$ Million) & Volume (Litres) Forecast By Market Taxonomy, 2023 to 2033
        8.2.1. By Country
            8.2.1.1.USA
            8.2.1.2. Canada
        8.2.2. By Type
        8.2.3. By Distribution Channel
    8.3. Market Attractiveness Analysis
        8.3.1. By Country
        8.3.2. By Type
        8.3.3. By Distribution Channel
    8.4. Key Takeaways
9. Latin America Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    9.1. Historical Market Size Value (US$ Million) & Volume (Litres) Trend Analysis By Market Taxonomy, 2018 to 2022
    9.2. Market Size Value (US$ Million) & Volume (Litres) Forecast By Market Taxonomy, 2023 to 2033
        9.2.1. By Country
            9.2.1.1. Brazil
            9.2.1.2. Mexico
            9.2.1.3. Rest of Latin America
        9.2.2. By Type
        9.2.3. By Distribution Channel
    9.3. Market Attractiveness Analysis
        9.3.1. By Country
        9.3.2. By Type
        9.3.3. By Distribution Channel
    9.4. Key Takeaways
10. Europe Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    10.1. Historical Market Size Value (US$ Million) & Volume (Litres) Trend Analysis By Market Taxonomy, 2018 to 2022
    10.2. Market Size Value (US$ Million) & Volume (Litres) Forecast By Market Taxonomy, 2023 to 2033
        10.2.1. By Country
            10.2.1.1. Germany
            10.2.1.2. United kingdom
            10.2.1.3. France
            10.2.1.4. Spain
            10.2.1.5. Italy
            10.2.1.6. Rest of Europe
        10.2.2. By Type
        10.2.3. By Distribution Channel
    10.3. Market Attractiveness Analysis
        10.3.1. By Country
        10.3.2. By Type
        10.3.3. By Distribution Channel
    10.4. Key Takeaways
11. Asia Pacific Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    11.1. Historical Market Size Value (US$ Million) & Volume (Litres) Trend Analysis By Market Taxonomy, 2018 to 2022
    11.2. Market Size Value (US$ Million) & Volume (Litres) Forecast By Market Taxonomy, 2023 to 2033
        11.2.1. By Country
            11.2.1.1. China
            11.2.1.2. Japan
            11.2.1.3. South Korea
            11.2.1.4. Singapore
            11.2.1.5. Thailand
            11.2.1.6. Indonesia
            11.2.1.7. Australia
            11.2.1.8. New Zealand
            11.2.1.9. Rest of Asia Pacific
        11.2.2. By Type
        11.2.3. By Distribution Channel
    11.3. Market Attractiveness Analysis
        11.3.1. By Country
        11.3.2. By Type
        11.3.3. By Distribution Channel
    11.4. Key Takeaways
12. MEA Market Analysis 2018 to 2022 and Forecast 2023 to 2033, By Country
    12.1. Historical Market Size Value (US$ Million) & Volume (Litres) Trend Analysis By Market Taxonomy, 2018 to 2022
    12.2. Market Size Value (US$ Million) & Volume (Litres) Forecast By Market Taxonomy, 2023 to 2033
        12.2.1. By Country
            12.2.1.1. GCC Countries
            12.2.1.2. South Africa
            12.2.1.3. Israel
            12.2.1.4. Rest of MEA
        12.2.2. By Type
        12.2.3. By Distribution Channel
    12.3. Market Attractiveness Analysis
        12.3.1. By Country
        12.3.2. By Type
        12.3.3. By Distribution Channel
    12.4. Key Takeaways
13. Key Countries Market Analysis
    13.1.USA
        13.1.1. Pricing Analysis
        13.1.2. Market Share Analysis, 2022
            13.1.2.1. By Type
            13.1.2.2. By Distribution Channel
    13.2. Canada
        13.2.1. Pricing Analysis
        13.2.2. Market Share Analysis, 2022
            13.2.2.1. By Type
            13.2.2.2. By Distribution Channel
    13.3. Brazil
        13.3.1. Pricing Analysis
        13.3.2. Market Share Analysis, 2022
            13.3.2.1. By Type
            13.3.2.2. By Distribution Channel
    13.4. Mexico
        13.4.1. Pricing Analysis
        13.4.2. Market Share Analysis, 2022
            13.4.2.1. By Type
            13.4.2.2. By Distribution Channel
    13.5. Germany
        13.5.1. Pricing Analysis
        13.5.2. Market Share Analysis, 2022
            13.5.2.1. By Type
            13.5.2.2. By Distribution Channel
    13.6. United kingdom
        13.6.1. Pricing Analysis
        13.6.2. Market Share Analysis, 2022
            13.6.2.1. By Type
            13.6.2.2. By Distribution Channel
    13.7. France
        13.7.1. Pricing Analysis
        13.7.2. Market Share Analysis, 2022
            13.7.2.1. By Type
            13.7.2.2. By Distribution Channel
    13.8. Spain
        13.8.1. Pricing Analysis
        13.8.2. Market Share Analysis, 2022
            13.8.2.1. By Type
            13.8.2.2. By Distribution Channel
    13.9. Italy
        13.9.1. Pricing Analysis
        13.9.2. Market Share Analysis, 2022
            13.9.2.1. By Type
            13.9.2.2. By Distribution Channel
    13.10. China
        13.10.1. Pricing Analysis
        13.10.2. Market Share Analysis, 2022
            13.10.2.1. By Type
            13.10.2.2. By Distribution Channel
    13.11. Japan
        13.11.1. Pricing Analysis
        13.11.2. Market Share Analysis, 2022
            13.11.2.1. By Type
            13.11.2.2. By Distribution Channel
    13.12. South Korea
        13.12.1. Pricing Analysis
        13.12.2. Market Share Analysis, 2022
            13.12.2.1. By Type
            13.12.2.2. By Distribution Channel
    13.13. Singapore
        13.13.1. Pricing Analysis
        13.13.2. Market Share Analysis, 2022
            13.13.2.1. By Type
            13.13.2.2. By Distribution Channel
    13.14. Thailand
        13.14.1. Pricing Analysis
        13.14.2. Market Share Analysis, 2022
            13.14.2.1. By Type
            13.14.2.2. By Distribution Channel
    13.15. Indonesia
        13.15.1. Pricing Analysis
        13.15.2. Market Share Analysis, 2022
            13.15.2.1. By Type
            13.15.2.2. By Distribution Channel
    13.16. Australia
        13.16.1. Pricing Analysis
        13.16.2. Market Share Analysis, 2022
            13.16.2.1. By Type
            13.16.2.2. By Distribution Channel
    13.17. New Zealand
        13.17.1. Pricing Analysis
        13.17.2. Market Share Analysis, 2022
            13.17.2.1. By Type
            13.17.2.2. By Distribution Channel
    13.18. GCC Countries
        13.18.1. Pricing Analysis
        13.18.2. Market Share Analysis, 2022
            13.18.2.1. By Type
            13.18.2.2. By Distribution Channel
    13.19. South Africa
        13.19.1. Pricing Analysis
        13.19.2. Market Share Analysis, 2022
            13.19.2.1. By Type
            13.19.2.2. By Distribution Channel
    13.20. Israel
        13.20.1. Pricing Analysis
        13.20.2. Market Share Analysis, 2022
            13.20.2.1. By Type
            13.20.2.2. By Distribution Channel
14. Market Structure Analysis
    14.1. Competition Dashboard
    14.2. Competition Benchmarking
    14.3. Market Share Analysis of Top Players
        14.3.1. By Regional
        14.3.2. By Type
        14.3.3. By Distribution Channel
15. Competition Analysis
    15.1. Competition Deep Dive
        15.1.1. Ayala's Herbal Water
            15.1.1.1. Overview
            15.1.1.2. Product Portfolio
            15.1.1.3. Profitability by Market Segments
            15.1.1.4. Sales Footprint
            15.1.1.5. Strategy Overview
                15.1.1.5.1. Marketing Strategy
                15.1.1.5.2. Product Strategy
                15.1.1.5.3. Channel Strategy
        15.1.2. Balance Water Company
            15.1.2.1. Overview
            15.1.2.2. Product Portfolio
            15.1.2.3. Profitability by Market Segments
            15.1.2.4. Sales Footprint
            15.1.2.5. Strategy Overview
                15.1.2.5.1. Marketing Strategy
                15.1.2.5.2. Product Strategy
                15.1.2.5.3. Channel Strategy
        15.1.3. Danone S.A.
            15.1.3.1. Overview
            15.1.3.2. Product Portfolio
            15.1.3.3. Profitability by Market Segments
            15.1.3.4. Sales Footprint
            15.1.3.5. Strategy Overview
                15.1.3.5.1. Marketing Strategy
                15.1.3.5.2. Product Strategy
                15.1.3.5.3. Channel Strategy
        15.1.4. Function Drinks, Hint Inc.
            15.1.4.1. Overview
            15.1.4.2. Product Portfolio
            15.1.4.3. Profitability by Market Segments
            15.1.4.4. Sales Footprint
            15.1.4.5. Strategy Overview
                15.1.4.5.1. Marketing Strategy
                15.1.4.5.2. Product Strategy
                15.1.4.5.3. Channel Strategy
        15.1.5. Keurig Dr Pepper Inc.
            15.1.5.1. Overview
            15.1.5.2. Product Portfolio
            15.1.5.3. Profitability by Market Segments
            15.1.5.4. Sales Footprint
            15.1.5.5. Strategy Overview
                15.1.5.5.1. Marketing Strategy
                15.1.5.5.2. Product Strategy
                15.1.5.5.3. Channel Strategy
        15.1.6. Nestlé S.A.
            15.1.6.1. Overview
            15.1.6.2. Product Portfolio
            15.1.6.3. Profitability by Market Segments
            15.1.6.4. Sales Footprint
            15.1.6.5. Strategy Overview
                15.1.6.5.1. Marketing Strategy
                15.1.6.5.2. Product Strategy
                15.1.6.5.3. Channel Strategy
        15.1.7. PepsiCo Inc.
            15.1.7.1. Overview
            15.1.7.2. Product Portfolio
            15.1.7.3. Profitability by Market Segments
            15.1.7.4. Sales Footprint
            15.1.7.5. Strategy Overview
                15.1.7.5.1. Marketing Strategy
                15.1.7.5.2. Product Strategy
                15.1.7.5.3. Channel Strategy
        15.1.8. The Coca-Cola Company
            15.1.8.1. Overview
            15.1.8.2. Product Portfolio
            15.1.8.3. Profitability by Market Segments
            15.1.8.4. Sales Footprint
            15.1.8.5. Strategy Overview
                15.1.8.5.1. Marketing Strategy
                15.1.8.5.2. Product Strategy
                15.1.8.5.3. Channel Strategy
        15.1.9. Trimino Protein Infused Water
            15.1.9.1. Overview
            15.1.9.2. Product Portfolio
            15.1.9.3. Profitability by Market Segments
            15.1.9.4. Sales Footprint
            15.1.9.5. Strategy Overview
                15.1.9.5.1. Marketing Strategy
                15.1.9.5.2. Product Strategy
                15.1.9.5.3. Channel Strategy
        15.1.10. Unique Foods Inc.
            15.1.10.1. Overview
            15.1.10.2. Product Portfolio
            15.1.10.3. Profitability by Market Segments
            15.1.10.4. Sales Footprint
            15.1.10.5. Strategy Overview
                15.1.10.5.1. Marketing Strategy
                15.1.10.5.2. Product Strategy
                15.1.10.5.3. Channel Strategy
        15.1.11. Vichy Catalan Corporation
            15.1.11.1. Overview
            15.1.11.2. Product Portfolio
            15.1.11.3. Profitability by Market Segments
            15.1.11.4. Sales Footprint
            15.1.11.5. Strategy Overview
                15.1.11.5.1. Marketing Strategy
                15.1.11.5.2. Product Strategy
                15.1.11.5.3. Channel Strategy
16. Assumptions & Acronyms Used
17. Research Methodology
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